Digital buyer journeys
What digital buyer journeys means for buyers and exhibitors in this sector.

ILAJ 2026 is Japan's largest exhibition for the leisure and attractions industry, taking place from November 25 to 27, 2026, at Tokyo Big Sight.
Dates
25–27 Nov 2026
City / country
Tokyo, Japan
Venue
Tokyo International Exhibition Center (Tokyo Big Sight)
Are you the organiser of this event?
Event overview
ILAJ - INTERNATIONAL LEISURE & ATTRACTION JAPAN 2026 is a premier event focusing on the leisure and attractions industry, including theme parks, indoor entertainment, and glamping.
The event will take place at Tokyo Big Sight, attracting thousands of professionals from across Japan and beyond.
This year, the exhibition will feature over 300 exhibitors showcasing the latest trends and innovations in the sector.
TL;DR
Attendees will gain insights into the latest trends in the leisure industry, network with key players, and explore new business opportunities. Dates and Venue: ILAJ 2026 runs from November 25 to 27, 2026, at Tokyo Big Sight, Japan. Scale and Focus: This exhibition is expected to attract 25,000 visitors and 300 exhibitors from the leisure and attractions industry. Buyer Authority: Key decision-makers from the leisure and entertainment sectors will attend.
Exhibitors will have the chance to showcase their products to a targeted audience, generate leads, and engage in meaningful business discussions. Scale and Focus: This exhibition is expected to attract 25,000 visitors and 300 exhibitors from the leisure and attractions industry. Organiser: The event is organised by TSO International Inc. and other partners. Buyer Authority: Key decision-makers from the leisure and entertainment sectors will attend.
Attendees, exhibitors & solutions
Visitor profile
Typical attendee groups you can expect to meet.
Exhibitor profile
Main supplier and exhibitor segments present at the show.
Product categories
Key solution areas showcased across the event.
Location & Facilities
Tokyo, Japan
Tokyo International Exhibition Center (Tokyo Big Sight) in Tokyo typically provides on-site or adjacent visitor parking during major trade fairs; confirm daily rates, payment methods and hall access on the organiser or venue website before travel.
Food options
On-site catering
On-site diningParking: Tokyo International Exhibition Center (Tokyo Big Sight) in Tokyo typically provides on-site or adjacent visitor parking during major trade fairs; confirm daily rates, payment methods and hall access on the organiser or venue website before travel.
Gate: Follow organiser signage to the main visitor entrance at Tokyo International Exhibition Center (Tokyo Big Sight) for badge collection; allow extra time for security screening during peak morning arrival.
Attend
Who runs the show
How the last edition performed
This edition
—
Visitors: 25,000
Exhibitors: 300
Next edition
Not announced yet
Intelligence
Key market insights, trends, news and related events to help you understand the bigger picture.
Why it matters
Attending ILAJ - INTERNATIONAL LEISURE & ATTRACTION JAPAN 2026 on 2026-11-25 to 2026-11-27 in Tokyo lets buyers and specifiers benchmark suppliers, see live demonstrations, and compress months of vendor meetings into one focused trade visit — worthwhile when your category roadmap aligns with the official exhibitor profile.
Key trends shaping this market and its wider industry.
Digital buyer journeys
What digital buyer journeys means for buyers and exhibitors in this sector.
Sustainability in procurement
What sustainability in procurement means for buyers and exhibitors in this sector.
Automation and labour efficiency
What automation and labour efficiency means for buyers and exhibitors in this sector.
Regional supply-chain resilience
What regional supply-chain resilience means for buyers and exhibitors in this sector.
Hybrid engagement models
What hybrid engagement models means for buyers and exhibitors in this sector.
Plan your trip

Choose from the following airports, with convenient access to the event and venue.
Tokyo
Primary international gateway serving Tokyo.
to venue
by car
A range of accommodation options near the venue and across key areas.
Tokyo Bay Ariake Washington Hotel
3-star hotel with free Wi-Fi, paid parking, restaurant, accessible and kid-friendly rooms. The shortest walk to the halls among the listed Ariake options, which makes it practical for early badge collection on day 1.
Sotetsu Grand Fresa Tokyo-Bay Ariake
3-star hotel rated 4.0 by guests; free Wi-Fi, paid parking, restaurant, accessible and kid-friendly rooms. Walkable to the venue and close to Ariake-area dining for after-show meetings.
Hotel Trusty Tokyo Bayside
4-star hotel rated 4.0 by guests; free Wi-Fi, paid parking, restaurant, accessible and kid-friendly rooms. The upper-midscale option in the cluster for buyers who want a fuller service hotel within walking distance.
Far East Village Hotel Ariake, Tokyo
3-star hotel; free Wi-Fi, paid parking, restaurant, kid-friendly rooms and transfer service. A slightly longer walk, with a shuttle-style transfer option that helps on build days or in rain.
Get around the city with these convenient transport options.
Yurikamome (automated transit)
The most direct rail approach to the halls, with Tokyo Big Sight station a short walk from the entrance. Connects to the JR Yamanote Line at Shimbashi; a Yurikamome day pass pays off after two or three rides.
Rinkai Line (JR through service)
Useful from Shinagawa, Osaki and Shin-Kiba, and through-run by some JR services. Kokusai-Tenjijo is roughly a 7-minute walk from the Big Sight halls.
Taxi
Door-to-door and useful with luggage or on build days, but bay-area traffic slows sharply in the morning peak. Pay by IC card or credit card in most cabs.
Airport taxi
The costliest transfer option; worth it only for late arrivals or heavy display material. Rail plus a short taxi from Kokusai-Tenjijo is usually cheaper.
Airport limousine bus
Luggage-friendly and stops at several bay-area hotels; journey time depends on traffic. Reserve a seat on the airport operator site during busy arrival days.
Airport rail
Cheapest on the limited-express Keisei service, fastest on the Skyliner or Narita Express. Continue on the JR Keiyo Line to Shin-Kiba and the Rinkai Line to Kokusai-Tenjijo for the venue.
Car parking
Paid on-site parking serves the exhibition halls but fills during large concurrent shows. Pre-book through the venue or organiser where offered, and allow extra time at the gate.
Weather
Late November (25-27 November 2026) in Tokyo falls in the cool, generally dry autumn window: climatological highs around 14-17 C, lows around 8-10 C, moderate humidity and rain mostly from passing fronts rather than a rainy season. The Ariake waterfront feels colder in the evening because of bay wind, and hall-to-hall walking means long periods on your feet. These are typical seasonal bands, not a forecast - check a 10-day forecast the week before departure and keep a compact umbrella in your bag.
Plan for the climate
Check temperatures and pack accordingly
Venue connectivity
The listed Ariake and Tokyo Bay hotels advertise free Wi-Fi, and Tokyo Big Sight runs venue Wi-Fi, but trade-day traffic on shared networks can be heavy, so keep a mobile hotspot or a generous data eSIM as backup. Tourist SIMs, eSIMs and pocket Wi-Fi are sold at Narita and Haneda arrivals and at electronics shops in central Tokyo; sorting data before you land removes the first queue. Japan runs 100 V with Type A flat-pin sockets (50 Hz in Tokyo and eastern Japan), so check laptop and charger plugs and bring a universal adapter. Credit cards and IC cards are widely accepted in Tokyo, but keep some cash for smaller restaurants and local shops.
Ride-hailing
Taxis
Public transit
Car rentals
Useful information to help you have a smooth and respectful visit.
Business card exchange (meishi)
Japanese B2B meetings usually open with a two-handed card exchange: present your card with the text facing the recipient, receive theirs with both hands, and read it before putting it away. Keep cards in a holder rather than a trouser pocket, and carry more than you expect to need during three show days.
Punctuality and queuing
Appointments start on time and arriving early signals respect. Badge screening at Tokyo Big Sight moves in orderly queues, so follow the marked lanes, keep your confirmation ready, and avoid taking calls in the queue.
Payments and tipping
Tipping is not customary in Japan and can cause confusion. Credit cards and IC cards such as Suica and Pasmo cover most payments in Tokyo, but smaller restaurants and some local shops still prefer cash, so keep a modest amount of yen on hand.
On the show floor
Ask before photographing a stand, a rate sheet or a screen, and treat printed price lists as confidential until the exhibitor offers them. Greetings are usually a light bow or a handshake if offered first, and silence on trains and in lifts is the norm.
Ariake and the bay area
The venue district is a planned waterfront area with hotels, malls and restaurants rather than a nightlife quarter. Book dinner reservations for larger groups during show week, and plan the last Yurikamome or Rinkai Line connection back to central Tokyo before you leave the halls.
Practical guides
Everything needed to arrive prepared, navigate the event, and make the visit productive.
Destination: NRT
Fare captures for arrival on 25 November 2026 routed long-haul traffic into Tokyo NRT and priced the 24-27 November window sharply. London LHR fares were flagged as unlikely to fall below about JPY 117,988, and New York JFK travel in the 24-27 November window was quoted around JPY 175,223 with fares described as high, so lock long-haul seats early and compare flexible dates around the three show days. Late November sits outside Japan's major holiday peaks, but the window is short, so midweek arrivals a day before the opening give a buffer for jet lag and badge collection. Compare NRT against HND departures, since Haneda is the quicker transfer to the Ariake waterfront, and check baggage allowances if you are carrying stand material.
Get to the venue and around the city with these options.
Airport → venue: Primary gateways: Tokyo (NRT): Primary international gateway serving Tokyo.. Allow road or rail time to Tokyo International Exhibition Center (Tokyo Big Sight); on-site parking is usually available at major exhibition venues.
Hotel → venue: Precinct hotels near Tokyo International Exhibition Center (Tokyo Big Sight): Ariake, Tokyo Bay waterfront: Tokyo Bay Ariake Washington Hotel; Ariake, Tokyo Bay waterfront: Sotetsu Grand Fresa Tokyo-Bay Ariake; Tokyo Bay waterfront: Hotel Trusty Tokyo Bayside.
Ride-hail: Ride-hailing in Tokyo is app-based but uses licensed taxis: GO, Uber Taxi and S.Ride are the common apps, and hotel front desks will call a cab if your data plan is not active yet. Taxis are metered, clean and safe, and most accept IC cards and credit cards, so you rarely need cash for a short hop. Bay-area traffic around Ariake slows during the morning build-up and at hall closing, so rail is usually faster from central Tokyo. Use the official taxi rank at Tokyo Big Sight or your hotel rather than flagging a car on the street, and confirm app coverage plus your pickup point before relying on ride-hail for an early appointment.
Public transit: Two lines do the heavy lifting for Tokyo Big Sight: the Yurikamome automated transit stops at Tokyo Big Sight station, and the Rinkai Line stops at Kokusai-Tenjijo, a short walk from the halls. Shimbashi is the classic Yurikamome connection to the JR Yamanote Line, while the Rinkai Line links to Osaki on the JR Yamanote and Saikyo lines and to Shin-Kiba on the JR Keiyo Line from Tokyo Station. Toei and private buses also serve the Ariake area. Use a Suica, Pasmo or mobile IC card throughout, and consider a Yurikamome day pass if you ride more than twice in a day. Check operator service updates during your stay, particularly for early-morning engineering work.
Parking: Tokyo Big Sight has paid on-site car parks serving the exhibition halls, and the surrounding Ariake district has additional paid lots, both charged by time with daily caps. Capacity tightens when several halls run at once, so pre-book through the venue or organiser where that option exists and arrive before the morning rush. Expect several thousand yen for a full show day in the area, keep the ticket with you for payment machines, and confirm the current tariff and hall access rules on the venue or organiser site before driving.
Plan and pack for the event climate.
Month: Late November 2026 (25-27 November 2026)
Temperature: Typical late-November Tokyo band: daytime highs of about 14-17 C and overnight lows of about 8-10 C, with the Ariake waterfront feeling colder in the evening. These are climatological averages, not a forecast - check a 10-day forecast before departure.
Seasonality: Late November is one of Tokyo's drier autumn periods, with rain mostly arriving in short frontal spells rather than a sustained rainy season, and autumn foliage at its peak in the city's parks. The main seasonality risk for the show is cool bay wind and wet pavements between halls, so plan for a compact umbrella and covered walking routes rather than heavy rain gear.
Packing: Pack layers that work between a heated hall and a cool waterfront: a light coat or wool jacket, a fine-gauge knit, a scarf for the evening, and comfortable walking shoes broken in before you fly, since show days mean long hours on hard hall floors. Add a compact umbrella, a small bag for business cards and brochures, a power bank, and a universal adapter for Japan's 100 V Type A sockets. Business casual with a jacket covers most stand meetings in the Japanese travel trade, and a spare shirt helps on a three-day show run.
Plan your trip
Best day to visit: Day 2 (mid-show)
Mid-show days at ILAJ - INTERNATIONAL LEISURE & ATTRACTION JAPAN 2026 usually combine full exhibitor attendance with scheduled B2B meetings, before early pack-down on the final day.
Confirm your free visitor registration is complete and save the confirmation QR code offline on your phone as well as in email.
Book accommodation in Ariake or the Tokyo Bay waterfront (380 m to 1 km walk to the halls) before late-November business travel fills the 3 and 4 star cluster.
Map your route: Yurikamome from Shimbashi to Tokyo Big Sight station, or Rinkai Line from Osaki or Shin-Kiba to Kokusai-Tenjijo.
Order a physical or eSIM data plan or reserve pocket Wi-Fi at Narita or Haneda, and download offline maps of the Ariake area.
Check visa or visa-exemption status against the Japanese Ministry of Foreign Affairs guidance and confirm passport validity for the whole stay.
Print or save a short target list of exhibitors with hall and stand numbers, and draft meeting requests in polite Japanese business English.
Order business cards (meishi) with your role and company in both English and Japanese if possible, since card exchange is expected at first meetings.
Pre-book any rail transfer or airport limousine bus seat for the arrival day, and note the last train windows on the Rinkai and Yurikamome lines.
Check the long-range forecast and pack layers, a light coat, comfortable walking shoes for the halls, and a compact umbrella.
Confirm dress code expectations with any exhibitor you are meeting and set aside cash or an IC card for local transport and small purchases.
Charge power banks, load the show floor plan, and plan to arrive 30-45 minutes before the halls open on day 1 for badge screening.
Show day: Use Tokyo Big Sight station on the Yurikamome or Kokusai-Tenjijo on the Rinkai Line, carry ID and your badge confirmation, and leave the venue via the official taxi rank or the same rail lines if you stay for evening meetings.
Registration and hall orientation at Tokyo International Exhibition Center (Tokyo Big Sight)
Supplier meetings and product demos
Final negotiations and follow-up
ILAJ - INTERNATIONAL LEISURE & ATTRACTION JAPAN 2026 registration concourse
Tokyo International Exhibition Center (Tokyo Big Sight)
Central meeting point before and between hall appointments during show days.
Organiser B2B lounge (if offered)
Tokyo International Exhibition Center (Tokyo Big Sight)
Hosted matchmaking and buyer programmes when published by the organiser.
Budget

Adjust the inputs below to create a directional event budget.
This is a directional estimate. Please verify live rates before booking.
Decision
Use this quick check to decide whether ILAJ - INTERNATIONAL LEISURE & ATTRACTION JAPAN 2026 fits your visit, exhibit or skip plan.
QUESTION 1 OF 6
What is your primary role?
Compare participation options side by side to choose the best fit for your objectives.
visit
Your category focus aligns with the official product themes.
Best for
Buyers, researchers, and delegates evaluating the programme and networking value.
Min. budget
$400.00
Timeline
4-8 weeks before opening day for registration and travel.
Risks
Limited session times published - confirm agenda before booking.
exhibit
You have a clear lead-generation or launch goal for this market.
Best for
Suppliers and brands seeking qualified meetings with the event audience.
Min. budget
$2,500.00
Timeline
3-6 months for stand booking, freight, and marketing prep.
Risks
Booth pricing not published in captured sources - confirm with organiser.
skip
Programme, audience, or commercial goals do not match your plan.
Best for
Teams whose category or region fit is weak this edition.
Timeline
N/A
Risks
No major risks listed.
FAQs & glossary
Frequently asked
Glossary
Also known as
Alternate names and search phrases for this event.
Display a free company card at your booth, or share your professional card on the show floor.