October Special — 50% off Spotlights and exhibitor listsSee prices

    Dates

    19–22 Oct 2026

    City / country

    Cannes, France

    Venue

    Palais des Festivals et des Congrès

    Time

    19–22 October 2026 (Monday–Thursday)

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    Event overview

    Overview

    IGTM is a community for golf travel professionals seeking a highly focused, cost-effective way to grow their business. Pre-scheduled meetings are the heart of IGTM, providing golf destinations, resorts and courses with the opportunity to connect with leading golf travel agents and tour operators who help grow the world’s outbound tourism market.

    The 2026 edition, taking place 19. October at the Palais des Festivals et des Congrès in Cannes, is strengthened by a strategic partnership with the PGA Show, linking travel and tourism with retail, equipment, technology and facility management

    TL;DR

    1. 1Global golf tourism market forecast to reach USD 24.8 billion in 2026, with North
    2. 2IGTM 2026 launches IGTM Discovery, an official expansion connecting the wider golf industry (technology
    3. 3The event features 500 exhibitors, 300+ hosted buyers, 1,000+ trade visitors from 80+ countries
    4. 4Pre-scheduled meetings remain the core format, protected and exclusive to IGTM attendees, with set
    5. 5Strategic partnership with the PGA Show bridges golf travel with retail, equipment, technology

    Attendees, exhibitors & solutions

    Who this event is for

    Visitor profile

    Typical attendee groups you can expect to meet.

    Golf travel buyers and tour operators seeking new destinations, resorts and courses to package for outbound clients
    Golf facility owners, presidents, managers and PGA Professionals looking for technology, equipment, apparel and operational solutions
    Golf and pro shop owners and managers exploring retail innovations and merchandising
    Golf coaches, instructors and tournament directors seeking industry connections and best practices
    Media and industry analysts covering golf travel, tourism and the wider golf business

    Exhibitor profile

    Main supplier and exhibitor segments present at the show.

    Golf destinations, resorts and courses promoting their offerings to international travel buyers
    National and regional tourism boards and golf tourism associations
    Golf technology providers including simulators, training equipment, swing tools and performance products
    Golf apparel, accessories and merchandising brands
    Golf equipment manufacturers and club operations suppliers
    Retail and pro shop solution providers
    Marketing and PR agencies specialising in golf and travel

    Product categories

    Key solution areas showcased across the event.

    Golf Resorts, Hotels & Club Destinations
    Golf Tour Operators & Inbound Travel DMC
    National & Regional Tourism Boards
    Golf Technology, Simulators & Training Aids
    Golf Apparel, Equipment & Accessories

    Location & Facilities

    Venue

    Halls & areas

    1
    Hall des Expositions

    Palais des Festivals et des Congrès

    1 Boulevard de la Croisette, 06400 Cannes, France

    Entrances & gates

    Main Entrance (Croisette)

    Hall des Expositions

    Primary entrance on Boulevard de la Croisette, facing the sea. Taxi rank and shuttle drop-off point located here

    Facilities

    Parking

    Underground parking on-site (P01 – Parking Palais) with 924 spaces across 3 levels, including 15 disabled spaces and 49 electric vehicle charging points. Open 24/7. Entry at 1 Boulevard de la Croisette, exit at 7 Boulevard de la Croisette. Max height 1.8 m. Payment via automatic machines (cash or card) or exit barriers (card only). Free parking: 3h free on Saturdays, Sundays and public holidays for first parking; 2h free once per week Monday–Friday. Saturday evening flat rate €3 max (Sat 19:00 – Sun 09:00)

    924 spaces · €3.00/day

    Accessibility

    Wheelchair-accessible entrance, wheelchair-accessible parking, wheelchair-accessible seating-. Elevator access to all levels. Disabled parking spaces (15 PMR spaces). Loop system available

    Charging points

    49 electric vehicle charging points in the P01 parking garage

    On-site shuttle

    No internal onsite shuttle; the venue is compact and walkable. Once on site, everything is within walking distance

    Food options

    Panoramic Restaurant, Yachting Café, Food Court, Pavillon Gourmet

    On-site dining

    Parking: On-site underground parking (P01 – Parking Palais) with 924 spaces across 3 levels, including 15 disabled spaces and 49 electric vehicle charging points. Open 24/7. Entry at 1 Boulevard de la Croisette, exit at 7 Boulevard de la Croisette. Max height 1.8 m. Payment via automatic machines (cash or card) or exit barriers (card only). Free parking offers: 3h free on Saturdays, Sundays and public holidays for first parking; 2h free once per week Monday–Friday for first parking. Saturday evening flat rate €3 max (Sat 19:00 – Sun 09:00)

    Gate: The Palais is fully pedestrian-friendly in the city centre. Main entrance faces the Croisette boulevard. Taxi rank directly outside the main entrance. For event-specific entry, attendees must present a valid badge; security checks apply. Interior access depends on event programming

    Attend

    Entry & tickets

    Trade-only

    Event days & opening times

    DayOpening hours
    Event days19–22 October 2026 (Monday–Thursday)
    • IGTM Discovery Trade Visitor

      Free badge includes access to IGTM Discovery exhibition, networking with 600+ exhibitors, conference entry, and optional Golf Day registration

    • IGTM Hosted Buyer

      €100 (+VAT). Includes up to 50 pre-scheduled appointments, up to 4 nights' accommodation, flight rebate up to €500, and access to all networking events

      €100.00
    • Trade Visitor + Welcome Reception

      €100 (+VAT). Adds Welcome Reception on Monday 19 October

      €100.00
    • Trade Visitor + Farewell Party

      €100 (+VAT). Adds Farewell Party on Thursday 22 October

      €100.00
    • Trade Visitor + All Networking Events

      €180 (+VAT). Includes both Welcome Reception and Farewell Party

      €180.00
    • Media and Speaker Badges

      Free, eligibility vetted by PR team. Includes access to all exhibition halls, conference, networking events, and Media Centre (for media)

    Register

    Ticket info

    Badge collection

    Only pre-registered badge holders may attend. Badges are non-transferable and must be collected on-site with photo ID (passport, driving licence, or national identity card). On-site registration is not available for media; media registration closes approximately one week before the event

    Ticket notes

    Admission is restricted to professional and business exhibitors and invited buyers with a direct connection to the golf travel industry. Attendees must wear suitable business attire. The organiser reserves the right to deny entry or revoke badges

    Who runs the show

    Organisers

    RX (Reed Exhibitions)

    Organiser

    IGTM Operations Team

    Operations

    IGTM Hosted Buyer Team

    Hosted Buyer Programme

    IGTM Sales Team

    Sales & Sponsorship

    Sonia Adoul

    Palais des Festivals Contact

    Nik Follis

    DSV Global Transport & Logistics Contact

    What's on

    Programme

    1

    Fireside Chat

    1

    Keynote

    TBA

    Event days

    09:55–16:00

    Typical time

    This agenda is still being finalised. Check the official agenda for the latest sessions.

    Speakers

    MS

    Mark Skinner

    Head of Business and Management @ The PGA

    The Future of Learning and Professional Development

    AR

    Alejandro Reyes

    Director of Agronomy @ Turfgrass Agronomy Services

    Sustainability Across the Golf Industry; Future of Golf Course Agronomy

    JC

    Jim Croxton

    CEO @ BIGGA

    Sustainability Across the Golf Industry

    NW

    Nicole Wheatley

    CEO and Founder @ Medi8 Golf and the Women in Golf Awards

    The Commercial Reality of Women's Golf

    BJ

    Bethan Jones

    Director of Communications and Marketing @ Ladies European Tour

    The Commercial Reality of Women's Golf

    JC

    Jane Carter

    Editor @ Women&Golf

    The Commercial Reality of Women's Golf

    TS

    Terry Sims

    Managing Director @ Silvermere Golf Complex

    Running a Multi-Revenue Public Golf Facility

    HK

    Henri Karttunen

    GolfBranding

    Building Memorable Golf Brand Experiences

    RM

    Ru Macdonald

    Building Memorable Golf Brand Experiences

    ML

    Menno Liebregts

    Golfspot

    Why Clean Data is the Foundation for AI in Golf Businesses

    AS

    Alastair Sinclair

    PlayMoreGolf

    Choosing the Right Club Management Platform

    Time TBA

    Building Memorable Golf Brand Experiences

    Talk
    Golf Club Management Summit / Pro Theatre
    Time TBA

    Why Clean Data is the Foundation for AI in Golf Businesses

    Talk
    Golf Club Management Summit / Pro Theatre
    Time TBA

    Choosing the Right Club Management Platform

    Talk
    Golf Club Management Summit / Pro Theatre
    09:55 – 10:15

    Keynote: The Future of Learning and Professional Development

    Keynote
    Main Stage
    11:05 – 11:35

    The Future of Golf Course Agronomy: Water Scarcity, Climate Pressures, Regulation and Investing in Course Health

    Talk
    Main Stage
    11:45 – 12:15

    Running a Multi-Revenue Public Golf Facility: Course, Clubhouse, Retail and Driving Range

    Fireside Chat
    Main Stage
    14:45 – 15:15

    The Commercial Reality of Women's Golf: Data on Spending, Loyalty and Barriers

    Panel
    Main Stage
    15:30 – 16:00

    Sustainability Across the Golf Industry: Course Management, Turf Care, Supply Chains and Resort Operations

    Panel
    Main Stage

    Topic tracks

    Golf Club Management SummitPro Theatre

    Co-located events

    IGTM Discovery

    Separate ticket

    Co-located seminars

    IGTM Discovery Seminar Programme

    Paid

    Sponsors

    Sponsorship Packages Available Upon Request (starting From €800 for Website Banners)

    How the last edition performed

    Previous edition

    Current edition

    2026 · 1,000 visitors · 500 exhibitors

    IGTM 2026 will feature an estimated 500 exhibitors, 300+ hosted buyers, and 1,000+ trade visitors from 80+ countries. The event expands with IGTM Discovery, targeting technology, retail, apparel, accessories, and club operations. Floor area estimated at 12,000 sqm

    Forecast — not final

    Exhibitors

    268

    Exhibitor countries

    36

    Visitor countries

    51

    Growth over time

    Edition recap

    This week (20 – 23 October 2025), International Golf Travel Market (IGTM) brought together the global golf tourism industry at the Palais des Festivals et des Congrès in Cannes, for four days of business meetings, networking, and fostering partnerships across the golf travel sector. With 268 exhibitors from 36 countries and 300 buyers from 51 countries across six continents, IGTM 2025 reaffirmed its position as the world’s leading B2B event for golf travel and tourism. Buyers included more than 50 from the US and Canada, with strong representation from core European markets such as the UK, Germany, Ireland, Sweden, France, and the Netherlands, as well as participation from Japan and South Korea, highlighting the event’s international reach.

    The 2025 edition also saw the launch of the Discovery Zone, a new area of the show showcasing emerging brands and innovative technologies shaping the future of the golf travel industry, with exhibitors including Golf Drives, Golf Now, Priswing, Performance54, Sys Golf, Water Stations Ireland, and Sunny Cart. Building on the success of this year’s Discovery Zone, 2026 will see the launch of ‘IGTM Discovery’ – an expanded format designed for the evolving golf industry.

    New this edition

    • 1

      IGTM Discovery

      Official expansion of IGTM launching in 2026, connecting technology, retail, apparel, accessories, golf club management, equipment, and merchandising suppliers with PGA Professionals, Golf Directors, Club Managers, Pro-Shop Buyers, and Golf Retail Professionals. Built on the success of the 2025 Discovery Zone

      Source
    • 2

      Strategic Partnership with PGA Show

      Announced in July 2025, this partnership bridges golf travel with retail, equipment, technology, and facility management sectors, extending IGTM's reach across the entire golf ecosystem

      Source

    Testimonials

    This was my first IGTM and it's been a fantastic experience. Meeting people in person and discovering golf courses I wouldn't have connected with outside the show has been incredibly rewarding it really helps to build meaningful, long-term business relationships. I'm already looking forward to next year's event with our work spanning golf academies, retail, indoor golf, events, and travel, we're excited to see the show expand in 2026 and bring the entire golf industry together under one roof

    Masha Behl · Consultant · K&A Golf · 2025

    IGTM has been a tremendous success for us. As regular attendees of golf business shows, having access to so many golf clubs and industry leaders all in one place is invaluable it's a real honeypot for us. We've connected with everyone we hoped to meet and generated more leads in just three days than at any other event. We're excited about the new format coming in 2026 and would absolutely love to return

    Nahom Daniel · Co-Founder & CTO · Priswing · 2025

    I've had meetings with some excellent quality buyers at IGTM this year. Being the hosts of the Irish Open earlier this year, it's crucial for us to keep the Mount Juliet brand out there. Now more than ever, relationships are at the forefront of everything we do. We've been delighted to be here with Tourism Ireland and combining not only the golf, but also the culture, hospitality, estate properties and stories our country has to offer

    Siobhan O'Sullivan · Director of Sales and Marketing · Mount Juliet, Ireland · 2025

    I have been delighted with the success my business has made through IGTM this year, it is one of the best IGTM events I've ever been to. The venue has been fantastic, and the buyer quality has also been excellent IGTM is without a doubt the premium event for the golf travel industry

    Eddie Mitchell · Sales Manager · Rovos Rail, South Africa · 2025

    Next edition outlook

    2026-10-19 – 2026-10-22
    confirmed

    IGTM 2026 is poised to be the largest and most comprehensive edition to date, with the launch of IGTM Discovery, a new conference programme, and an expanded exhibitor line-up. The event will bring together the entire golf industry—from travel and tourism to technology, retail, and club operations—under one roof at the Palais des Festivals in Cannes. The expansion is expected to attract a broader audience of PGA Professionals, Golf Directors, Golf Club Managers, Pro-Shop Buyers, and Golf Retail Professionals

    Launch of IGTM Discovery, expanding the show to include technology, retail, apparel, accessories, and club operations suppliers A new three-day conference programme with dedicated tracks for the Golf Club Management Summit and Pro Theatre Increased North American participation, driven by the strategic partnership with the PGA Show A broader exhibitor mix, including new destinations such as Cyprus, alongside established markets Continued emphasis on lifestyle-led golf travel, with sessions and exhibitors focused on wellness, dining, and cultural experiences

    Impact

    A bigger and stronger platform

    IGTM 2025 reaffirmed its position as the world's leading B2B event for golf travel and tourism, uniting the global golf travel community in Cannes for four days of business meetings, networking, and partnership building. The edition saw strong international participation, with buyers from over 50 countries, including more than 50 from the US and Canada, and strong representation from core European markets such as the UK, Germany, Ireland, Sweden, France, and the Netherlands, as well as participation from Japan and South Korea. The launch of the Discovery Zone showcased emerging brands and innovative technologies, setting the stage for the expanded IGTM Discovery in 2026. The event facilitated significant business opportunities, with exhibitors reporting high-quality leads and buyers expressing enthusiasm for the new format

    Audience quality

    High-value decision-makers

    IGTM 2025 attracted a high-quality, international audience of decision-makers. Buyers included more than 50 from the US and Canada, with strong representation from core European markets and participation from Japan and South Korea. Testimonials from attendees highlight the value of face-to-face meetings and the quality of business connections. Masha Behl, Consultant at K&A Golf, described the experience as 'fantastic' and 'incredibly rewarding' for building meaningful, long-term business relationships. Nahom Daniel, Co-Founder & CTO at Priswing, noted that they 'generated more leads in just three days than at any other event.'

    Exhibitor outcomes

    Real business growth

    Exhibitors reported strong return on investment, with many securing new business and generating high-quality leads. Nahom Daniel of Priswing stated: 'IGTM has been a tremendous success for us. We've connected with everyone we hoped to meet and generated more leads in just three days than at any other event.' The structured pre-scheduled meetings programme and the high concentration of qualified buyers contributed to effective business development. The launch of the Discovery Zone also provided new exhibitors with a platform to showcase innovative products to a targeted audience

    Intelligence

    Exhibitors

    254

    Exhibitors

    12

    Categories

    31

    Countries

    15

    Pavilions

    Top exhibitor countries

    Top 10 by exhibitor count — estimates based on published directory.

    • Spain
      39
    • Portugal
      30
    • France
      24
    • Ireland
      20
    • Italy
      18
    • United Kingdom
      17
    • Turkey
      14
    • Morocco
      14
    • South Africa
      11
    • Cyprus
      11

    Category breakdown

    1~93
    estimate
    2~80
    estimate
    3~33
    estimate
    4~20
    estimate
    5~10
    estimate
    6~7
    estimate
    7~5
    estimate
    8~2
    estimate
    9~1
    estimate
    10~1
    estimate
    11~1
    estimate
    12~1
    estimate

    National pavilions

    Spain

    ~39 stands
    estimate

    Portugal

    ~30 stands
    estimate

    France

    ~24 stands
    estimate

    Ireland

    ~20 stands
    estimate

    Italy

    ~18 stands
    estimate

    United Kingdom

    ~17 stands
    estimate

    Turkey

    ~14 stands
    estimate

    Morocco

    ~14 stands
    estimate

    South Africa

    ~11 stands
    estimate

    Cyprus

    ~11 stands
    estimate

    China

    ~10 stands
    estimate

    Thailand

    ~9 stands
    estimate

    Bulgaria

    ~5 stands
    estimate

    Saudi Arabia

    ~5 stands
    estimate

    Japan

    ~4 stands
    estimate

    Buyer targets

    High priority

    Buyers sourcing

    Golf Course, Golf Club & Championship Course Suppliers

    Buyers sourcing

    General Golf Travel & Leisure Tourism Suppliers

    Buyers sourcing

    Hotel, Resort & Golf Accommodation Suppliers

    Buyers sourcing

    Golf Travel DMC & Tailor-Made Golf Tour Operator Suppliers

    Buyers sourcing

    Golf Travel Suppliers (profile Pending)

    Medium priority

    Buyers sourcing

    Other Golf Travel Suppliers

    Buyers sourcing

    Government Tourism Ministry & National Tourist Board Suppliers

    Buyers sourcing

    Golf Association, Federation & Professional Tour Suppliers

    Buyers sourcing

    Regional DMO & Destination Marketing Organisation Suppliers

    Buyers sourcing

    Aviation, Transport & Mobility for Golf Travel Suppliers

    Intelligence

    Market context

    Key market insights, trends, news and related events to help you understand the bigger picture.

    Global

    Why it matters

    IGTM is the definitive global marketplace for golf travel and the wider golf industry. For buyers, it offers access to 500+ exhibitors from 80+ countries, pre-scheduled meetings with key suppliers, and a new conference programme covering the latest trends in sustainability, technology, and commercial strategy. For exhibitors, it provides direct access to 300+ hosted buyers with significant purchasing power and 1,000+ trade visitors, 72% of whom are final decision makers. The launch of IGTM Discovery opens new revenue streams for technology, retail, equipment, and club operations suppliers, connecting them with PGA Professionals and Club Managers. With the global golf tourism market forecast to reach USD 24.8 billion in 2026 and North American outbound demand surging, IGTM is the platform to capture this growth. The strategic partnership with the PGA Show further extends reach across the entire golf ecosystem, making IGTM 2026 an unmissable event for anyone serious about the business of golf

    Industry trends

    Key trends shaping this market and its wider industry.

    01

    Lifestyle experiences now rival course quality

    New research from 18Players, conducted in partnership with IGTM, found that 78.9% of golfers would be more likely to book a destination offering a strong mix of golf and lifestyle experiences over one focused purely on golf. Gastronomy emerged as the single most influential non-golf factor, with 83.6% of respondents saying great local food and fine dining would most improve a golf holiday. More than half of golfers (56.3%) rate wellness, scenery and culture as very or extremely important when selecting a trip

    Source
    02

    North American outbound golf travel surges

    The United States continues to lead globally in both inbound and outbound golf tourism. Each year, 2.7 million Americans (25% of US golf travellers) travel internationally to play golf, one of the most lucrative outbound segments in the global travel economy. Research indicates that around half of international golf tourists select resorts offering integrated amenities such as spa facilities and private coaching, reinforcing the growing convergence of golf travel and luxury hospitality

    Source
    03

    Wellness, dining and culture drive group travel

    Approximately 65% of golf travellers now select packages combining golf with luxury resort services, fine dining, and cultural excursions, with multi-day trips averaging five to seven days becoming the standard format. For partners, children, and friends travelling alongside golfers, the quality of off-course offerings has become a deciding factor in destination choice, with good food and dining (73.1%) and a wide range of off-course activities (70.9%) rated as the most important considerations for mixed-interest travel groups

    Source
    04

    Global golf tourism market set for sustained growth

    According to Future Market Insights, the global golf tourism market is forecast to reach USD 24.8 billion in 2026. Market research firms project the market to expand from USD 17.97 billion in 2026 to USD 27.32 billion by 2031, registering a CAGR of 8.74%- 16. With global golf travel recording approximately 12 million trips in 2024 and the international segment projected to grow at a rate of 11.6% through 2033, the commercial case for investing in the full guest experience has never been stronger

    Source

    Market news

    Latest updates from across the market.

    IGTM 2026 strengthens North American ties as global golf tourism surges

    Read

    How Wellness, Dining, and Culture Drive Golf Travel Demand

    Read

    IGTM 2026 Returns to Cannes with. New Discovery Zone and Strong Lineup

    Read

    Plus que du golf: interview de Fiona Ashton, Event Manager d’IGTM 2026 Cannes

    Read

    Golf Travel & Industry Event Circuit

    January 2026 – October 2026

    IGTM sits at the centre of a global calendar of golf travel and industry events. The circuit includes major trade shows, conferences, and conventions that connect destinations, tour operators, technology providers, and club managers. Key events span North America, Europe, and Asia, with IGTM serving as the premier autumn gathering for the golf travel sector

    19–22 Oct 2026

    PGA Show 2026

    Orlando, United States

    Global golf travel will take centre stage at the 2026 PGA Show, as premier international destinations, resorts, tour operators and travel services convene in the Golf Travel Pavilion-. IGTM is a supporting partner and presents curated sessions on global golf travel trends

    website
    19–22 Oct 2026

    IAGTO European Convention

    Malaga, Spain

    The 4th annual IAGTO European Convention (IEC) returns to Malaga City, Costa del Sol, from 18-20 May 2026. Attracts a record 900 delegates

    website
    19–22 Oct 2026

    Africa Golf Tourism Convention (AGTC)

    Pattaya (or TBC), Thailand (or TBC)

    Africa launches golf tourism push to win global market share. The inaugural Africa Golf Tourism Convention (AGTC) is scheduled to take place from 18 to 21 August 2026-. Note: Location TBC

    19–22 Oct 2026

    IGTM 2026

    Cannes, France

    Flagship event. Features 500+ exhibitors, 300+ hosted buyers, 1,000+ trade visitors. Launches IGTM Discovery, expanding into technology, retail, club management, equipment, and merchandising

    website
    19–22 Oct 2026

    AGTC Pattaya 2026 (Asia’s Golf Marketplace)

    Pattaya, Thailand

    AGTC 2026 once again reaffirmed its position as the leading B2B convention in golf tourism, bringing together more than 450 delegates and around 180 international buyers from over 40 countries-. Dates are indicative

    North American Winter

    PGA Show 2026

    January – key gathering for US and global golf industry; Golf Travel Pavilion in partnership with IGTM

    European Spring

    IAGTO European Convention

    May – European tour operators and destinations connect

    Autumn Global

    IGTM 2026

    October – the flagship global golf travel event in Cannes, France

    Event dates and details compiled from official organisers and trade press. Some dates are indicative; verify with official sources

    Plan your trip

    Travel & logistics

    Local currency · EUR

    Arrival airports

    Choose from the following airports, with convenient access to the event and venue.

    NCE

    Nice Côte d'Azur Airport

    Main international gateway. Complimentary IGTM shuttle operates from both terminals to host hotels on 18–19 Oct only. TER trains from Nice Saint-Augustin to Cannes station (25–40 min, €5–10). Bus Line 210 (Airport Express) ~45 min, €1.50–€2. Taxi/private transfer ~€70–90

    27 km

    to venue

    35–45 minutes

    by car

    CEQ

    Cannes Mandelieu Airport

    Serves private aviation and business charter flights. Closest airport to the venue

    6 km

    to venue

    10 minutes

    by car

    Hotel tiers

    A range of accommodation options near the venue and across key areas.

    Luxury
    Croisette / Palais

    USD 400–850 / night

    5-star beachfront and palace hotels including Martinez, JW Marriott, and Majestic. Official host hotels with IGTM negotiated rates via bnetwork; standard rooms in peak periods €600–850, suites above €2,000

    Mid-Range
    City Centre / near station

    USD 200–400 / night

    3-4 star hotels such as Croisette Beach MGallery, Mondrian, Gray d'Albion, Canopy by Hilton, and Splendid. Within 10–15 min walk to Palais. Rates from $283–387 for October 2026

    Budget
    La Bocca / outskirts

    USD 80–200 / night

    2-3 star hotels, B&Bs, and apartment-style accommodations including B&B HOTEL Cannes La Bocca Plage and Okko Hotels Cannes Centre. Further from centre; public transport or taxi required

    Local transport

    Get around the city with these convenient transport options.

    Palm Bus

    Estimated cost1,80 € le ticket unitaire;5-6 € le pass journée
    Best forRéseau urbain de Cannes (30 lignes)

    Le principal réseau de bus public. Les lignes principales (Palm Express A, lignes 1, 2, 14, 17, 22, etc.) desservent le centre-ville, La Croisette, la gare, le quartier du Suquet, La Bocca, Palm Beach, Le Cannet, Mandelieu-la-Napoule, Mougins et Théoule-sur-Mer. Fréquence de 10 à 15 min aux heures de pointe. Service d'environ 6h à 21h-22h. Validez votre ticket à bord. Application mobile et site web:

    Train SNCF (TER)

    Estimated cost6-8 € (Nice–Cannes)
    Best forGare de Cannes ↔ destinations régionales (Nice, Antibes, Monaco, etc.)

    La gare SNCF de Cannes se trouve à 5 minutes à pied du Palais des Festivals. La ligne TER dessert la Côte d'Azur (Nice, Antibes, Monaco, Menton). Depuis l'aéroport de Nice, prendre le train depuis la gare de Nice Saint-Augustin (adjacente à l'aéroport) jusqu'à Cannes (25-40 min)

    Taxi / VTC (Uber, Bolt)

    Estimated costCourses en ville: 15-30 €; Nice–Cannes: 50-80 € (Uber) / 85 € (taxi réglementé)
    Best forTrajets intra-ville et vers l'aéroport

    Des taxis officiels sont disponibles 24h/24, avec des stations devant le Palais, la gare et les grands hôtels-. Uber, Bolt et Free Now opèrent à Cannes et sur la Côte d'Azur-. Le tarif réglementé d'un taxi de l'aéroport de Nice au Palais est plafonné à 88 €-. Les prix Uber sont généralement inférieurs aux taxis

    Navette aéroport IGTM (gratuite)

    Estimated costGratuit
    Best forAéroport Nice Côte d'Azur (terminaux 1 et 2) ↔ Hôtels partenaires (Martinez, JW Marriott, Majestic)

    Service gratuit pour les acheteurs, médias, exposants et visiteurs professionnels de l'IGTM et de l'IGTM Discovery. Navettes toutes les heures depuis les deux terminaux. Disponible uniquement les dimanche 18 et lundi 19 octobre 2026. Depuis les trois hôtels principaux, des mini-navettes ou la marche à pied permettent de rejoindre les autres hébergements partenaires

    Parking (Palais des Festivals)

    Estimated cost3 € maximum le samedi soir
    Best forParking souterrain P01 – Parking Palais (1 boulevard de la Croisette)

    Parking de 924 places, 24h/24, hauteur max 1,8 m-. Offres: 3h gratuites le samedi et dimanche; 2h gratuites une fois par semaine. Forfait soirée: 3 € max du samedi 19h au dimanche 9h. Paiement par machine (espèces/carte) ou carte aux barrières de sortie

    Plan your trip

    Visa & entry documents

    Check the latest visa requirements and entry guidelines before travelling.

    Visa required
    ATA Carnet: accepted
    TypeWho needs itFeeProcessing
    Schengen Short-Stay Visa (Type C)Third-country nationals who are not exempt from visa requirements, travelling for business purposes (meetings, conferences, trade shows) for up to 90 days in any 180-day period within the Schengen Area$97.0015 calendar days standard; can extend to 45 days for complex cases-. Apply at least 30 days before travel

    EU/EEA/Swiss nationals do not require a visa. Third-country nationals from visa-exempt states (including the United States, Canada, Australia, New Zealand, Japan, South Korea, Brazil, Argentina, Chile, Singapore, United Kingdom, Ukraine, and others) may enter visa-free for short stays (up to 90 days)-. For a complete and nationality-specific determination, use the official France-Visas simulator

    ATA Carnets are accepted for the temporary importation of goods intended for exhibition, trade fairs, or similar events, duty-free and tax-free. Valid for 12 months. Issued by the Paris Chamber of Commerce and Industry (or regional chambers) and can be ordered online via GEFI platform (www.formalites-export.com). Not required for intra-EU movements (except for certain territories)

    Official visa page

    Weather

    October in Cannes: average highs 21.4°C (70.5°F), average lows 14.5°C (58°F)-. Rainfall ~108.5mm over approximately 6 days-. Comfortable autumn weather—pack layers: light clothing for warmer days and a jacket for cooler evenings-. Sea temperature averages 20.5°C (69°F)

    Plan for the climate

    Check temperatures and pack accordingly

    Venue connectivity

    Cannes SNCF train station is a 5-minute walk from the Palais des Festivals -. Palm Bus public transport network covers the city and surrounding towns. Taxi rank at the main entrance of the Palais, train station, and major hotels-. The venue is centrally located on Boulevard de la Croisette; hotels, restaurants, and shops are within immediate walking distance. Free Wi-Fi throughout the Palais; 4G/5G mobile coverage strong in central Cannes

    Ride-hailing

    Taxis

    Public transit

    Car rentals

    Cultural notes

    Useful information to help you have a smooth and respectful visit.

    Business Etiquette

    Cannes is a sophisticated business destination. Dress professionally—business attire is expected at IGTM-. Punctuality is valued; arrive on time for meetings and sessions. The local language is French, but English is widely spoken in business settings; learning a few basic French phrases ('Bonjour', 'Merci') is appreciated. Business meals are an important part of networking; table manners are formal. Tipping is not mandatory as service is included, but rounding up is common

    Local Customs

    Respect the city and its residents—Cannes is a working city, not just a resort-. Avoid eating at the most touristy spots on La Croisette; go a couple of streets back for better value and authenticity-. Stay hydrated and wear comfortable shoes—the Palais and Croisette involve significant walking-. Do not act entitled or disrespect local norms

    Networking in Cannes

    Cannes is a relationship-driven business environment. Use the IGTM app to schedule meetings and connect with attendees in advance-. The Welcome Reception (Monday) and Farewell Party (Thursday) are prime opportunities for informal networking-. Many business discussions happen over meals or drinks; be prepared for extended lunch breaks and evening social events. The city's waterfront and beach clubs offer relaxed settings for building connections. Follow up with new contacts within 24–48 hours

    Practical guides

    Visitor & Exhibitor Essentials

    Everything needed to arrive prepared, navigate the event, and make the visit productive.

    Flights

    Destination: Nice Côte d'Azur Airport (NCE)

    Book flights early—October is a busy period in Cannes. Complimentary IGTM shuttle operates from Nice Airport on 18–19 Oct only. For private aviation, Cannes Mandelieu Airport (CEQ) is 10 minutes from the venue

    Book flights

    Visa

    A Schengen short-stay visa (Type C) is required for third-country nationals not exempt from visa requirements, for business travel to IGTM 2026. EU/EEA/Swiss nationals and citizens of visa-exempt countries (e.g., US, Canada, Australia, Japan, South Korea, UK) do not need a visa for stays up to 90 days. All visitors must hold a passport valid for at least three months beyond their intended departure from France

    Processing: 15 calendar days standard; up to 45 days in complex cases. Apply at least 30 days in advance

    Visa invitation letters can be downloaded by exhibitors via the IGTM Exhibitor Portal after badge registration. For non-exhibiting visitors, a confirmed hotel booking and conference registration may serve as supporting documents. Travel insurance covering at least €30,000 in medical expenses and repatriation is mandatory

    OfficialPartner

    Hotels

    Find a stay near the venue with options for every budget.

    Areas to stay

    Croisette / Palais des Festivals (closest to venue, premium) · City Centre / near Cannes train station (mid-range, walkable) · La Bocca / Le Cannet (budget, short transport to venue)

    Luxury

    $400–$850 per night

    Book

    Mid-Range

    $200–$400 per night

    Book

    Budget

    $80–$200 per night

    Book

    Transport

    Get to the venue and around the city with these options.

    Airport → venue: Complimentary IGTM shuttle from Nice Côte d'Azur Airport (both terminals) to host hotels (Martinez, JW Marriott, Majestic) on Sunday 18 Oct and Monday 19 Oct only, hourly departures. From host hotels, smaller shuttles or walking distance to Palais

    Hotel → venue: Many partner hotels are within walking distance of the Palais des Festivals; for others, smaller shuttles are provided from the three main host hotel drop-off points (Martinez, JW Marriott, Majestic)

    Ride-hail: Taxis and rideshare (Uber, Bolt) available; ranks at main entrance and train station. Estimated €15–30 within city

    Public transit: Palm Bus network covers city centre and surrounding areas; single ticket €1.50. TER trains from Cannes station to regional destinations. Bus stop 2 min walk from Palais

    Parking: On-site underground parking (P01 – Parking Palais) with 924 spaces, 24/7, max height 1.8m. Payment by machine or card. Free 2–3h offers; Saturday evening flat rate €3 max

    Weather

    Plan and pack for the event climate.

    Month: October

    Temperature: 14–21°C (58–70°F)

    Seasonality: ~108mm rainfall over ~6 days

    Packing: Pack layers: light clothing for daytime, a jacket or light coat for cooler evenings-. Comfortable shoes recommended for walking the Croisette and within the Palais. Umbrella or raincoat advised

    Itinerary builder

    Add priorities and side trips to make the most of your visit.

    Add side trips

    Default day plan

    1. 08:30Arrive at Palais, collect badge (if not pre-downloaded), security check
    2. 09:00Attend opening conference session or keynote
    3. 10:30Pre-scheduled meetings with exhibitors
    4. 13:00Lunch break – explore nearby restaurants on Rue d'Antibes or Croisette
    5. 14:30Continue meetings or visit IGTM Discovery area
    6. 17:00Networking reception or informal meetings
    7. 19:00Evening networking event (e.g., Welcome Reception on Monday)

    Plan your trip

    Planning

    Best day to visit: Tuesday 20 October 2026

    Full conference programme kicks off with the keynote; all exhibitors and buyers are on-site; maximum networking opportunities. Monday is setup and welcome reception; Wednesday and Thursday are also active but Tuesday offers the fullest programme with all elements running simultaneously

    T-120

    Confirm stand space and package (Entry Level, Space Only, or SmartSpace) — Book via application form; contract confirms stand type

    T-90

    Complete Exhibitor Portal profile; upload company logo, description, product categories, press releases, videos and photos — Profile appears in online Exhibitor Directory – buyers use this to research meeting prospects

    T-60

    Select at least 100 buyers you wish to meet via the IGTM Meetings Platform — Rank preferences; matchmaking system connects you with qualified buyers

    T-45

    Order stand services via Exhibitor Manual (electrics, furniture, additional power, etc.) — Entry Level includes one UK-style socket; additional orders available in manual

    T-30

    Submit stand build plans for Space Only exhibitors to organisers for approval — Plans must conform with venue regulations

    T-21

    Register team badges and download visa letters via Exhibitor Portal — Badge registration and visa document download available in Portal

    T-14

    Confirm freight shipping with official logistics partner; review document deadlines — DSV Global Transport & Logistics is official handler. Check shipping instructions for air/sea/road deadlines

    T-7

    Download Lead Manager App (formerly Emperia) and prepare Colleqt QR Code — App available on Apple App Store and Google Play. QR code linked to Exhibitor Portal profile

    T-3

    Review Exhibitor Manual for stand build regulations, health & safety guidance, and event timetable — Manual accessible via Exhibitor Portal

    T-1

    Confirm travel and accommodation; check-in to hotel; attend if applicable — Recommended check-in Sunday 18 October 2026

    T-0 (Setup Day)

    Set up stand within listed times; ensure at least one staff representative at stand at all times during show hours — Setup and breakdown times available in Event Timetable page of manual

    Sample visitor itinerary

    Route-optimised day
    08:30

    Arrive at Palais, collect badge (if not pre-downloaded), security check

    Main Entrance, Croisette
    09:00

    Attend opening conference session or keynote

    Conference rooms, Level 1 or 3
    10:30

    Pre-scheduled meetings with exhibitors / buyers

    Exhibition Hall (Hall des Expositions)
    13:00

    Lunch break – explore nearby restaurants on Rue d'Antibes or Croisette

    Off-site or venue catering
    14:30

    Continue meetings or visit IGTM Discovery area

    Exhibition Hall / Discovery zone
    17:00

    Networking reception or informal meetings

    Terrace or designated networking area
    19:00

    Evening networking event (e.g., Welcome Reception on Monday)

    Venue or host hotel

    Side trips

    7

    La Croisette Boulevard

    Beachfront Promenade

    At venue doorstep

    Iconic palm-lined boulevard with luxury hotels, private beaches, boutiques, and sea views. Perfect for a stroll or lunch break

    Le Suquet (Old Town)

    Historic Quarter

    10–15 min walk

    Medieval watchtower, cobblestone streets, panoramic views over Cannes and the bay. Authentic Provençal atmosphere

    Vieux Port (Old Port)

    Harbour / Marina

    5 min walk west

    View super-yachts and fishing boats, dine at waterfront restaurants. Eastern side connects directly to Palais

    Île Sainte-Marguerite

    Island / Nature

    15 min ferry from old port

    Fort Royal and the 'Man in the Iron Mask' prison. Forest trails, beaches, and a monastery. Ferry from Cannes port

    Marché Forville

    Food Market

    10 min walk

    Provençal market with fresh produce, cheeses, meats, and flowers. Great for lunch or local ingredients. Open mornings

    Grasse

    Town / Perfume Capital

    30–40 min by car or bus

    World capital of perfume. Visit Fragonard, Molinard, or Galimard perfumeries for tours and workshops

    Palais des Festivals Steps & Walk of Fame

    Landmark

    On-site

    Famous red-carpet steps from the Cannes Film Festival; handprints of film stars on the pavement

    Networking spots

    6

    IGTM Welcome Reception

    Official Networking

    Monday evening – prime opportunity to connect with buyers, exhibitors, and media. Ticket required

    Daily Networking Hour

    Official Networking

    4–5 PM daily – relaxed networking with peers in designated lounge areas

    Farewell Party

    Official Networking

    Thursday evening – bid farewell to Cannes in style. Ticket required

    IGTM Golf Day

    Official Social

    Annual golf day combining business discussions with world-class courses in the South of France, including Terre Blanche, Golf d'Opio-Valbonne and Golf de la Grande Bastide

    La Croisette Beach Clubs

    Informal

    Beachfront venues for casual business discussions and socialising after show hours

    Palais Terrace

    On-site Informal

    Outdoor terrace with sea views – ideal for coffee breaks and informal catch-ups

    Budget

    Costs & budget

    Official exhibitor pricing is not published on the public website. Interested exhibitors must complete an application form or contact the sales team for a quote. The organiser offers Entry Level Booth (shell scheme with furniture, carpet, walls and power), SmartSpace turnkey build service, and Space Only options

    source

    Build your working budget

    Adjust the inputs below to create a directional event budget.

    Estimated budget
    Live estimate
    • Booth 9 m² × $625.00/m²$5,625.00
    • Hotel × 4 nights$480.00
    • Per diem × 4$480.00
    • Visa$95.00
    • Insurance$50.00
    • Flight — New York (JFK) to Nice (NCE)$800.00
    Estimated total$7,530.00

    This is a directional estimate. Please verify live rates before booking.

    Cost reference

    Official cost items and estimated ranges for exhibitors.

    Shell Scheme (Entry Level Booth)

    exhibitor · standard

    EUR 575 / per sqm

    estimate

    Space Only (Raw Space)

    exhibitor · raw

    EUR 425 / per sqm

    estimate

    Hosted Buyer Fee

    visitor · hosted_buyer

    EUR 100 / per person

    official

    Trade Visitor + Welcome Reception

    visitor · trade_visitor

    EUR 100 / per person

    official

    Trade Visitor + All Networking Events

    visitor · trade_visitor

    EUR 180 / per person

    official

    Decision

    Visit, exhibit, or skip?

    Should you go?

    Answer these 8 questions to find out whether IGTM 2026 is a must-visit, an exhibition opportunity, or one to skip for your business

    QUESTION 1 OF 8

    What is your primary business focus?

    Decision matrix

    Compare participation options side by side to choose the best fit for your objectives.

    visit

    You have clear purchasing requirements, want to meet multiple suppliers in one place, and can invest time in pre-scheduled meetings

    Best for

    Golf travel buyers, tour operators, media, and industry professionals seeking to discover new destinations, secure partnerships, and attend conference sessions

    Min. budget

    $1,200.00

    Timeline

    T-90: register and book travel; T-60: request hosted buyer status; T-30: schedule appointments via app

    Risks

    High travel and accommodation costs during peak season

    Limited availability of hosted buyer spots

    May be overwhelming for first-timers without preparation

    exhibit

    You have a new product, destination, or service to launch, budget for a professional stand, and a team ready to convert leads on-site

    Best for

    Golf resorts, tourism boards, technology vendors, equipment manufacturers, apparel brands, and club operation suppliers targeting international buyers and decision-makers

    Min. budget

    $7,500.00

    Timeline

    T-120: confirm space; T-90: design stand; T-60: order services; T-30: upload listing and schedule meetings

    Risks

    Stand and logistics costs exceed €5,000 for shell scheme

    Competition among 500+ exhibitors

    Requires qualified staff to handle meetings and leads

    skip

    Your target audience is strictly domestic, your budget cannot cover travel and accommodation, or you have no clear ROI case for attending

    Best for

    Local or regional businesses with limited international reach, small budgets (<€1,500), or those who rely more on online/digital channels

    Timeline

    Not applicable – but monitor post-show content and online networking

    Risks

    Missing out on valuable industry connections

    Losing competitive edge if key competitors attend

    No immediate access to market intelligence

    Book with

    Partners

    DSV Global Transport & Logistics

    Official Logistics Partner

    Official logistics provider for event shipping, customs clearance, and on-site handling at IGTM 2026. Contact: Nik Follis

    Visit partner Confidence: confirmed

    Listed in Exhibitor Manual as official logistics partner

    Palais des Festivals et des Congrès

    Venue Partner

    Official venue for IGTM 2026. Contact: Sonia Adoul, Phone: +33 4 92 99 3175

    Visit partner Confidence: confirmed

    Venue contact provided in Exhibitor Manual

    SmartSpace by Reed Exhibitions

    Stand Build Service

    Bespoke stand build service providing full turnkey solution. Competitive rates and fully integrated experience

    Visit partner Confidence: confirmed

    Mentioned as stand option on 'Interested in Exhibiting?' page

    4foreverything

    Technical Support

    Support for file uploads and technical issues. Email: igtm@4foreverything.com, Phone: +34 747 496 444

    Visit partner Confidence: confirmed

    Contact details provided on the IGTM website for technical assistance

    Recommended providers

    Hotels

    bnetwork

    Official DMC and accommodation partner for IGTM 2026. bnetwork is the ONLY travel provider endorsed by the organiser—do not respond to third-party emails. Offers negotiated rates across 94 partner hotels and 235 apartments in Cannes and surrounding areas

    FAQs & glossary

    Answers

    Frequently asked

    Glossary

    1
    IGTM
    International Golf Travel Market – the world's leading B2B golf tourism trade event, organised by RX, bringing together golf travel suppliers, buyers and media
    2
    IGTM Discovery
    The official expansion of IGTM, launching in 2026, connecting the wider golf industry including technology, retail, equipment, apparel, accessories and club operations in a dedicated trade environment
    3
    Hosted Buyer
    A qualified golf travel professional or tour operator invited to IGTM with pre-scheduled meetings, representing significant purchasing power for golf destinations and resorts
    4
    RX
    Reed Exhibitions – the global event organiser that owns and operates IGTM and IGTM Discovery
    5
    Palais des Festivals et des Congrès
    The iconic convention centre on the Boulevard de la Croisette in Cannes, France, hosting IGTM 2026

    Digital business cards for the show floor

    Display a free company card at your booth, or share your professional card on the show floor.

    Create a free card