Impact
A bigger and stronger platform
IGTM 2025 reaffirmed its position as the world's leading B2B event for golf travel and tourism, uniting the global golf travel community in Cannes for four days of business meetings, networking, and partnership building. The edition saw strong international participation, with buyers from over 50 countries, including more than 50 from the US and Canada, and strong representation from core European markets such as the UK, Germany, Ireland, Sweden, France, and the Netherlands, as well as participation from Japan and South Korea. The launch of the Discovery Zone showcased emerging brands and innovative technologies, setting the stage for the expanded IGTM Discovery in 2026. The event facilitated significant business opportunities, with exhibitors reporting high-quality leads and buyers expressing enthusiasm for the new format





