iGB L!VE 2027 brings the global iGaming industry to ExCeL London on 7-8 July 2027 for two days of casino, sports betting and affiliate deal-making.
Dates
7–8 Jul 2027
City / country
London, United Kingdom
Venue
ExCeL London
Are you the organiser of this event?
Event overview
iGB L! VE 2027 is the mid-year meeting point for the global iGaming industry, running 7-8 July 2027 at ExCeL London.
Operators, affiliates, platform and game suppliers, payment providers and regulators gather under one roof for two dense days of exhibition, conference content and curated networking. The show sits at the point in the year when autumn and winter plans are locked, immediately before the European football season.
Casino, sports betting and affiliate audiences share the floor, so a buyer can compare acquisition, retention, payments and compliance partners in a single visit. Entry is free for iGaming professionals and strictly over-18.
TL;DR
Visit to put names to the platforms, payment rails, game studios and affiliate programmes on your shortlist, and to test them before the autumn buying cycle. The conference tracks cover regulation, responsible gambling, acquisition and retention, while curated networking and the iGB Introducing programme create pre-booked meetings rather than random badge-scanning. London's transport links make a two-day trip practical from most European markets.
Exhibit because iGB L!VE concentrates operators, affiliates and suppliers in one hall at the moment budgets for the second half are being set. A stand puts your product in front of commercial and product decision-makers from regulated markets, and the show's affiliate weighting gives acquisition teams direct access to traffic partners. The London venue and July slot also make it an easy add-on for teams already travelling in Europe.
Attendees, exhibitors & solutions
Visitor profile
Typical attendee groups you can expect to meet.
Exhibitor profile
Main supplier and exhibitor segments present at the show.
Product categories
Key solution areas showcased across the event.
Location & Facilities
ExCeL London, Royal Victoria Dock, 1 Western Gateway, London E16 1XL, United Kingdom
Entrances & gates
ExCeL London main entrances
Use the entrance closest to your hall; signage directs visitors from Custom House and Prince Regent DLR stations.
On-site multi-storey parking off Western Gateway; pre-book for show days and keep the ticket for exit.
Step-free access throughout the venue; use the main entrances and lifts to the hall level. Contact the venue ahead for assistance.
Food options
ExCeL London cafés and concessions
On-site diningParking: ExCeL London has on-site multi-storey parking accessed from Western Gateway; pre-book a space for show days because July events fill the car parks.
Gate: Enter from the Royal Victoria Dock side; allow time for bag checks and the Challenge 25 age check at the door.
Attend
Ticket info
Badge collection
Bring photo ID: iGB L!VE operates Challenge 25 at the door, even for returning visitors.
Ticket notes
Free to attend for iGaming professionals who register in advance; some workshops and invite-only summits are separately ticketed.
What's on
How the last edition performed
Last edition
2026
Visitors: 15,000
Exhibitors: 200
This edition
2027
Visitors: 16,000
Exhibitors: 250
Next edition
Not announced yet
Growth over time
Impact
The move to London reset the show's scale: 20,227 show visits in 2025, 149 nations and 22,000 sqm made it the largest iGB L!VE to date. The 2026 edition was framed at 15,000+ attendees and 200+ exhibitors, so the 2027 planning range should be treated as a mid-year buyer crowd rather than a mass consumer audience. For a supplier, the value is the density of operator, affiliate and payment decision-makers in two days, not raw footfall.
Audience quality
The audience is commercial rather than technical: operator CRM, acquisition and payments leads, affiliate publishers and platform sellers. The 149-nation base in 2025 signals a genuinely international buyer pool, with strong European and African representation alongside Latin American and Asian delegations. Badge type matters: affiliates and operators are separated at registration, which helps exhibitors qualify meetings before the show.
Exhibitor outcomes
ROI depends on pre-booked meetings. With two expo days and a heavy affiliate and operator mix, a 9-18 sqm stand works best as a meeting base rather than a traffic attraction. Teams that set a target list through iGB Introducing or the networking programme, and follow up within 48 hours, convert the show's density into pipeline; walk-up scanning alone rarely justifies the stand and travel cost.
Intelligence
Key market insights, trends, news and related events to help you understand the bigger picture.
Why it matters
iGaming is consolidating around regulated markets, and the suppliers that win are the ones that can evidence compliance, payment coverage and player-protection tooling. iGB L!VE puts those suppliers in front of operators and affiliates at the point in the year when autumn budgets and football-season plans are set. London's licence depth and time zone make it a practical hub for European, African and Americas business.
Key trends shaping this market and its wider industry.
Regulation as a buying criterion
Operators increasingly shortlist platform and content partners by licence coverage, audit trail and market-entry speed rather than price alone.
What it changes: Suppliers that can show regulated-market readiness shorten procurement and win multi-market deals.
Affiliate consolidation and paid-media pressure
Affiliate networks are consolidating while SEO and paid-media costs rise, pushing operators toward fewer, larger traffic partners with measurable player quality.
What it changes: Affiliates need proof of player value, and operators need transparent attribution before committing to revenue-share deals.
Payments, KYC and responsible gambling converge
Payment orchestration, identity checks and player-health tools are being bought together as operators seek one compliance stack across markets.
What it changes: Vendors that integrate these layers can sell a broader mandate to a single buyer.
iGB L!VE sits in a year-round circuit of operator, affiliate and supplier events. ICE and iGB Affiliate Barcelona open the year, iGB L!VE marks the mid-year deal window, and SBC Summit and SiGMA Europe close it.
ICE Barcelona
Barcelona, Spain
Circuit dates from published patterns; confirm the 2027 calendar.
websiteiGB Affiliate Barcelona
Barcelona, Spain
Usually held alongside ICE; confirm exact 2027 dates.
websiteSBC Summit Lisbon
Lisbon, Portugal
Circuit dates from published patterns; confirm the 2027 calendar.
websiteSiGMA Europe
Valletta, Malta
Circuit dates from published patterns; confirm the 2027 calendar.
websiteJanuary
Market-entry and product year opens in Barcelona.
July
Mid-year deal window before the football season.
Autumn
Consolidation and year-end deal-making.
Edition dates are circuit knowledge and should be confirmed with each organiser; iGB L!VE dates are confirmed by the official site.
Plan your trip
Choose from the following airports, with convenient access to the event and venue.
London City Airport
Closest airport; DLR and taxi connections to Custom House.
about 6 km
to venue
20-25 minutes
by car
Heathrow Airport
Largest long-haul gateway; Elizabeth line to Custom House with one change.
about 32 km
to venue
45-70 minutes
by car
Gatwick Airport
Useful for European low-cost flights; Thameslink and Elizabeth line connections.
about 48 km
to venue
60-80 minutes
by car
A range of accommodation options near the venue and across key areas.
USD 90–140 / night
July rates rise on show dates; book refundable rooms early.
USD 170–260 / night
Ten to fifteen minutes from the venue by DLR or taxi.
USD 300–480 / night
Quiet rooms and business lounges; the O2 hotel is one DLR stop from the venue.
Get around the city with these convenient transport options.
DLR
Fastest rail option from Canary Wharf and central London; tap in and out.
Elizabeth line
Direct to Custom House, a short walk from the halls.
Taxi / ride-hailing
Allow extra time on weekday mornings and during show build-up.
Plan your trip
Check the latest visa requirements and entry guidelines before travelling.
| Type | Who needs it | Fee | Processing | |
|---|---|---|---|---|
| Standard Visitor visa | Visitors who are not visa-exempt or do not hold a suitable passport | $160.00 | typically around 3 weeks |
Many European, North American and Commonwealth passport holders can visit the UK visa-free for business meetings, but the current rule must be checked before booking.
The UK accepts ATA Carnets for qualifying temporary exhibits; confirm with the freight forwarder and customs broker.
Official visa pageWeather
July is warm and changeable: daytime highs of 20-24 C, cooler evenings around 14-16 C, and passing showers. Pack a light rain jacket and comfortable walking shoes for the ExCeL halls.
Plan for the climate
Check temperatures and pack accordingly
Venue connectivity
ExCeL has venue Wi-Fi; mobile coverage is strong on all UK networks. EU roaming rules do not apply, so check your plan before using data.
Ride-hailing
Taxis
Public transit
Car rentals
Useful information to help you have a smooth and respectful visit.
Business etiquette
Punctuality matters and meetings are usually formal but friendly. Exchange cards at the start and keep small talk brief before commercial points.
Tipping and payment
Service charges are often included in London restaurant bills; add 10-12% only when service is not included. Contactless cards are accepted almost everywhere.
Practical guides
Everything needed to arrive prepared, navigate the event, and make the visit productive.
Destination: London City (LCY) or Heathrow (LHR)
Book early for early-July travel; fares rise once the show and summer holiday season overlap.
Book flightsVisa-free for many business visitors; others need a UK Standard Visitor visa before travel.
Estimated cost: USD 160 (GBP 127 published fee)
Processing: about 3 weeks
Check your nationality and apply before booking non-refundable travel. Carry a letter confirming your role and the event.
OfficialGet to the venue and around the city with these options.
Airport → venue: LCY is 20-25 minutes by taxi or DLR; LHR is 45-70 minutes by Elizabeth line and DLR.
Hotel → venue: DLR to Custom House or Prince Regent, then a short signed walk to the halls.
Ride-hail: Uber and Bolt operate across London; use the designated pick-up zone at ExCeL.
Public transit: Contactless DLR and Elizabeth line are the fastest options; daily caps apply.
Parking: Pre-book on-site parking at ExCeL if driving; expect show-day surcharges.
Plan and pack for the event climate.
Month: July
Temperature: 14-24 C
Seasonality: Changeable with passing showers; no reliable dry season in London.
Packing: Light layers, a compact umbrella or rain jacket, and comfortable shoes for the halls.
Plan your trip
Best day to visit: Both days
The show runs only two expo days, and conference content, meetings and networking are spread across both. Day one suits supplier meetings and the main conference sessions; day two is better for follow-ups and affiliate conversations.
Register free and book travel — Confirm passport validity and check whether a UK visa is needed.
Build a target exhibitor list — Shortlist platforms, payments and affiliate partners by market.
Book meetings and sessions — Use iGB Introducing and the programme to reserve slots.
Download badges and plan the route — Check DLR or Elizabeth line times and the ExCeL entrance.
Pack ID and prepare questions — Photo ID is required for Challenge 25; bring a power bank.
Registration and badge collection
ExCeL London main entranceSupplier meetings on the exhibition floor
Exhibition hallsConference session and lunch
iGB Trends StageAffiliate and operator networking
iGB Introducing loungeClosing drinks and follow-up notes
Waterfront areaTower of London and Tower Bridge
Historic Landmark
25-30 minutes by DLR and Tube
A half-day add-on before or after the show, close to the City.
Greenwich and the Cutty Sark
Maritime Heritage
15-20 minutes by DLR
Easy evening trip from ExCeL with riverside restaurants.
iGB Introducing lounge
Curated meetings
Pre-register for facilitated introductions to new partners.
ExCeL waterfront cafés
Informal meetings
Quieter than the hall aisles for a first conversation.
iGB L!VE's two-day format rewards teams that follow up while the conversation is fresh; 48 hours is the practical outer limit before autumn buying decisions move on.
Budget
Shell scheme
GBP 250–380 / m²
Raw space
GBP 180–260 / m²
Standard booth
9 m²
No 2027 exhibitor manual or per-square-metre tariff was published. Bands are modelled from comparable London iGaming shows.
sourceAdjust the inputs below to create a directional event budget.
This is a directional estimate. Please verify live rates before booking.
Official cost items and estimated ranges for exhibitors.
booth
exhibitor · standard
GBP 2250–3420 / 9 sqm shell
hotel
both · mid
USD 170–260 / per night
visa
visitor · standard
USD 160 / per person
| Item | For | Tier | Estimated range | Status | As of |
|---|---|---|---|---|---|
| booth | exhibitor | standard | GBP 2250–3420 / 9 sqm shell | estimate | 2026-10-31 |
| hotel | both | mid | USD 170–260 / per night | estimate | 2026-10-31 |
| visa | visitor | standard | USD 160 / per person | estimate | 2026-10-31 |
Decision
Answer six quick questions to see whether iGB L!VE 2027 is a visit, an exhibit or a skip for your team.
QUESTION 1 OF 6
What is your primary reason for attending?
Compare participation options side by side to choose the best fit for your objectives.
visit
You have a shortlist of suppliers or partners and can commit two days.
Best for
Operators, affiliates and buyers comparing partners
Min. budget
$1,200.00
Timeline
4-6 weeks
Risks
Diary overload in two days
Travel cost if meetings are not pre-booked
exhibit
You can pre-book 20+ qualified meetings and staff the stand properly.
Best for
Suppliers and platforms selling into regulated iGaming markets
Min. budget
$12,000.00
Timeline
3-4 months
Risks
Stand cost without a meeting programme
Crowded affiliate noise
skip
Your market entry is more than 12 months away and no budget is approved.
Best for
Teams with no iGaming exposure or no budget this year
Timeline
Not applicable
Risks
Missing the mid-year deal window
Competitors meeting your partners
Book with
ExCeL London
London's largest exhibition and convention centre, home of iGB L!VE since 2025.
Venue named on the official show site.
London & Partners
London's official business and tourism promotion agency, useful for destination planning.
Public destination body; not a named show partner.
Gambling Commission
The UK regulator for commercial gambling, relevant to compliance questions raised at the show.
Public regulator; not a named show partner.
Visit London
Official visitor guide for transport, hotels and things to do around the show.
Public destination resource; not a named show partner.
Recommended providers
Check nationality-specific rules and apply before booking travel.
ExCeL London accommodation guide
Venue guide to hotels within walking distance and in Canary Wharf.
Compare fares into LCY, LHR and LGW; book early for early-July travel.
International freight and on-site handling; confirm Carnet and customs documents.
Exhibitor public-liability and travel cover; confirm the venue's requirements.
Book Tower of London and Greenwich trips around show days.
Badge scanning and lead export; confirm the 2027 provider in the exhibitor manual.
FAQs & glossary
Frequently asked
Glossary
Also known as
Alternate names and search phrases for this event.
5 more alternate names hidden
Trust footer
5
References
3
Publishers
5
Date checked
WorldGaming
EEGaming
Focus Gaming News
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