Digital buyer journeys
What digital buyer journeys means for buyers and exhibitors in this sector.

IESD China 2027 is the leading trade show for the surfactant and detergent industry, taking place on April 24, 2027, in Shanghai, China.
Dates
24 Apr 2027
City / country
Shanghai, China
Venue
Shanghai Convention and Exhibition Center
Are you the organiser of this event?
Event overview
IESD China 2027 is the premier B2B trade show dedicated to the surfactant and detergent industry in Asia. Scheduled for April 24, 2027, at the Shanghai Convention and Exhibition Center, this event will host over 350 exhibitors and attract more than 12,000 industry professionals.
It serves as a vital platform for networking, showcasing innovations, and exploring the latest technologies in the cleaning industry. IESD China 2027 takes place in Shanghai, China.
TL;DR
IESD China is built around surfactants and detergent technology, so a visit is mostly about materials and process rather than generic show-floor browsing: anionic, nonionic and amphoteric actives (LAB/LAS, AES/SLES, APG, betaines), builders and zeolites, enzymes, chelating agents, anti-redeposition polymers, fragrance and preservative systems, plus the sulfonation, ethoxylation, spray-drying and agglomeration equipment that turns them into finished powder, liquid.
Exhibiting at IESD China 2027 provides direct access to key decision-makers in the surfactant and detergent industry. This premier B2B platform features over 350 exhibitors and attracts more than 12,000 industry professionals. 90% of attendees are decision-makers with purchasing authority. IESD China 2027 is the premier B2B trade show dedicated to the surfactant and detergent industry in Asia. Scheduled for April 24, 2027, at the Shanghai.
Attendees, exhibitors & solutions
Visitor profile
Typical attendee groups you can expect to meet.
Exhibitor profile
Main supplier and exhibitor segments present at the show.
Product categories
Key solution areas showcased across the event.
Location & Facilities
No. 2739 Guangfu West Road, Putuo District, Shanghai, China
Shanghai Convention and Exhibition Center in Shanghai typically provides on-site or adjacent visitor parking during major trade fairs; confirm daily rates, payment methods and hall access on the organiser or venue website before travel.
Food options
On-site catering
On-site diningParking: Shanghai Convention and Exhibition Center in Shanghai typically provides on-site or adjacent visitor parking during major trade fairs; confirm daily rates, payment methods and hall access on the organiser or venue website before travel.
Gate: Follow organiser signage to the main visitor entrance at Shanghai Convention and Exhibition Center for badge collection; allow extra time for security screening during peak morning arrival.
Attend
Who runs the show
Shanghai Yihan Exhibition Service Co., Ltd.
How the last edition performed
Last edition
—
Exhibitors: 300
This edition
—
Exhibitors: 500
Next edition
Not announced yet
Intelligence
Key market insights, trends, news and related events to help you understand the bigger picture.
Why it matters
On 2027-04-24 to 2027-04-24, IESD China 2027 in Shanghai covering Ionic surfactants and their applications, Non-ionic surfactants for various industries, Finished detergent products for gives technology buyers a single calendar window to compare suppliers, validate specs on the stand, and book follow-ups before the next buying cycle - especially when your roadmap matches the published exhibitor profile.
Key trends shaping this market and its wider industry.
Digital buyer journeys
What digital buyer journeys means for buyers and exhibitors in this sector.
Sustainability in procurement
What sustainability in procurement means for buyers and exhibitors in this sector.
Automation and labour efficiency
What automation and labour efficiency means for buyers and exhibitors in this sector.
Regional supply-chain resilience
What regional supply-chain resilience means for buyers and exhibitors in this sector.
Hybrid engagement models
What hybrid engagement models means for buyers and exhibitors in this sector.
Plan your trip

Choose from the following airports, with convenient access to the event and venue.
Shanghai Pudong
Shanghai Pudong (PVG) is the main commercial gateway serving Shanghai; allow 45-60 min by road or rail to Shanghai Convention and Exhibition Center
to venue
by car
Shanghai Hongqiao
Shanghai Hongqiao (SHA) is the main commercial gateway serving Shanghai; allow 45-60 min by road or rail to Shanghai Convention and Exhibition Center
to venue
by car
A range of accommodation options near the venue and across key areas.
Hyatt Place Shanghai Hongqiao CBD
Approx. band, midscale select-service with free Wi-Fi, parking, fitness centre and airport shuttle; breakfast is usually charged separately. Useful for longer stays with a small team.
InterContinental Shanghai Hongqiao NECC
Approx. band for a full-service five-star property next to the exhibition district; breakfast, Wi-Fi, parking, pool and spa. Practical choice for buyer meetings in the lobby or executive lounge.
DoubleTree by Hilton Hotel Shanghai - Pudong
Approx. band; five-star with paid breakfast, Wi-Fi, parking, pool and fitness centre. Choose Pudong only if you also have supplier or customer meetings on that side of the river - the cross-city run to Hongqiao adds substantial time.
Four Seasons Hotel Shanghai
Approx. band, luxury tier in central Puxi with spa, pool and full service; suited to senior executives who want to be near the city centre and accept a longer taxi or Metro ride to the Hongqiao exhibition district.
Budget airport and Hongqiao business hotels (comparison anchor)
Approx. band for domestic-style business hotels and chains around Hongqiao Railway Station; expect smaller rooms and basic English at reception. Book only with recent guest reviews and confirm the Metro connection, as these are a short taxi ride rather than a walk from the halls.
Get around the city with these convenient transport options.
taxi
Licensed taxi from the official arrivals rank; 60-80 min in normal traffic, longer in the morning and evening peaks. Approximate fare band for a single journey; confirm the meter and tolls on arrival.
taxi
Short 25-40 min hop with luggage; the fastest practical option if you land at SHA. Approximate fare band, confirm on the meter.
metro
Line 2 is the east-west trunk linking Pudong airport side, People's Square, Hongqiao airport and Hongqiao Railway Station. Approximate fare band, pay by single ticket machine or Alipay/WeChat metro QR code; confirm the closest exit for your hall.
maglev
Fastest rail option from Pudong airport for the first leg; the Maglev takes about 7-8 minutes to Longyang Road, where you change to Line 2. Approximate fare band, buy at the Maglev counter.
airport bus
Cheaper than taxi with luggage, but journey time depends on traffic and stops; useful for budget travellers with light bags. Approximate fare band, confirm the current route and stop closest to your hotel.
ride-hail (DiDi)
DiDi works through its own app or an Alipay/WeChat mini-program; English-language interface available. Pick-up points at PVG are signposted by level - follow the app instructions rather than accepting offers from drivers inside the terminal.
parking
Large multi-storey car parks serve the Hongqiao exhibition district with plate-recognition entry; rates and daily caps vary by operator. Approximate band - confirm the current tariff and exhibitor validation at the venue.
high-speed rail + metro
If you arrive in Shanghai by high-speed rail from Jiangsu, Zhejiang or Beijing, Lines 2, 10 and 17 connect Hongqiao Railway Station with the surrounding business district in a few stops.
Weather
Late April is mid-spring in Shanghai: mild, increasingly humid and showery. Expect daytime highs typically around 18-23 C and overnight lows around 10-14 C, with roughly 10-12 rain days across the month and occasional heavier thunderstorms as the plum-rain season approaches. Halls and hotel meeting rooms are air-conditioned, so a light layer works better than heavy outerwear. Climatological bands only - check a five-day forecast before departure and carry a compact umbrella for the walk between taxi drop-off and the entrance.
Plan for the climate
Check temperatures and pack accordingly
Venue connectivity
Mobile coverage in Shanghai is dense, with 5G available across the city centre and the Hongqiao exhibition district. Options for business visitors: buy a China Unicom or China Mobile tourist SIM at PVG or SHA arrivals with your passport, or use an international eSIM that roams onto a Chinese network and keeps your home number active. Hotel and venue Wi-Fi is common but often requires a Chinese mobile number for SMS verification, so set up data before you land. Several international services, including Google, WhatsApp and Instagram, are not directly reachable in mainland China - arrange any access you need lawfully before travel. WeChat is the default business messaging tool; install it and exchange QR contacts with suppliers on the stand.
Ride-hailing
Taxis
Public transit
Car rentals
Useful information to help you have a smooth and respectful visit.
Greetings and business cards
Exchange business cards with both hands and take a moment to read the card before putting it away; present your own card with the Chinese side facing the recipient. A bilingual card (English and simplified Chinese) speeds up introductions on the stand.
Language in the halls
Mandarin dominates exhibitor conversations and English is strongest at export-oriented suppliers. Prepare your technical questions and product interest list in simplified Chinese, and consider a local interpreter for contract or specification negotiations.
Payments
Alipay and WeChat Pay are the default at stands, restaurants and taxis, and both support foreign cards for many transactions. Set one up before you fly and keep a few hundred CNY in cash for small vendors and taxi meters that prefer it.
Tipping and dining
Tipping is not customary in Shanghai and service charges are usually already included. Business meals are often shared dishes with hosts ordering for the table; confirming dietary restrictions in advance is appreciated.
Punctuality and hall etiquette
Arrive at meeting times a few minutes early, and avoid launching into a hard sales pitch on a stand before exchanging cards and company background. Photographing a competitor's stand or price sheet without permission is poorly received.
Connectivity and apps
WeChat is the working channel for follow-up with Chinese suppliers, so create an account and connect with stand staff by QR code before you leave. Some international apps require lawful arrangements to access from mainland China - sort this out before departure.
Health and practicalities
Tap water is not for drinking; hotels supply bottled water. April brings temperature swings between air-conditioned halls and humid streets, so keep a light layer and hand sanitiser in your bag during busy show days.
Practical guides
Everything needed to arrive prepared, navigate the event, and make the visit productive.
Destination: PVG
Fly into Shanghai Pudong (PVG) for the widest long-haul choice, or Shanghai Hongqiao (SHA) if your hotel is in the Hongqiao exhibition district and your route allows it. Indicative economy returns for the 24-28 April 2027 window captured for this listing: from Singapore around CNY 2,280, Tokyo around CNY 3,425, Sydney around CNY 4,456, London around CNY 4,786 and New York around CNY 7,236, all including taxes for one adult. Those are approximate samples, not quotes - recheck fares and airlines before booking. Late April is a busy business-travel period in China, so book 6-10 weeks ahead, arrive at least one day before the show, and favour a flexible ticket if your supplier meeting schedule is still moving.
Get to the venue and around the city with these options.
Airport → venue: Primary gateways: Shanghai Pudong (PVG): Shanghai Pudong (PVG) is the main commercial gateway serving Shanghai; allow 45-60 min by road or rail to Shanghai Convention and Exhibition Center; Shanghai Hongqiao (SHA): Shanghai Hongqiao (SHA) is the main commercial gateway serving Shanghai; allow 45-60 min by road or rail to Shanghai Convention and Exhibition Center. Allow road or rail time to Shanghai Convention and Exhibition Center; on-site parking is usually available at major exhibition venues.
Hotel → venue: Precinct hotels near Shanghai Convention and Exhibition Center: Hongqiao CBD, near the National Exhibition and Convention Center district: Hyatt Place Shanghai Hongqiao CBD; Hongqiao CBD, adjacent to the National Exhibition and Convention Center district: InterContinental Shanghai Hongqiao NECC; Pudong, central-east Shanghai: DoubleTree by Hilton Hotel Shanghai - Pudong.
Ride-hail: DiDi is the dominant ride-hailing platform in Shanghai and works through its own app or an Alipay/WeChat mini-program, with an English interface and card or app-based payment. Use the designated pick-up zones at PVG and SHA and the marked ride-hail points at the venue district rather than accepting approaches from drivers inside the terminal. Typical metered taxi flagfall in Shanghai is around CNY 16 with distance increments on top - treat that as an approximate figure and confirm on the meter. During show opening and closing hours, expect 10-20 minute waits around the exhibition district, so pre-book or walk to a secondary pick-up point.
Public transit: The Shanghai Metro is the most predictable way to reach the Hongqiao exhibition district. Line 2 is the east-west trunk connecting Pudong airport side, People's Square, Hongqiao airport terminals and Hongqiao Railway Station; Line 10 also serves Hongqiao Railway Station and the city centre, and Line 17 links the western suburbs including Zhujiajiao. Single journeys typically cost around CNY 3-9 by distance zone, payable at ticket machines or by Alipay/WeChat metro QR code. Services generally run from about 05:30 to 23:00, with the last trains earlier on some suburban branches - check the last connection if you leave a supplier dinner late.
Parking: The Hongqiao exhibition district has large multi-storey car parks with licence-plate recognition and signage to individual halls; typical daily rates sit in the region of CNY 40-80, but tariffs and event-day caps vary by operator, so confirm the current rate and any exhibitor validation at the venue. Arrive 30-45 minutes early on busy show mornings, note your car park and level, and use the marked ride-hail and taxi drop-off areas rather than stopping on the approach roads.
Plan and pack for the event climate.
Month: April 2027 (late April, spring)
Temperature: Daytime highs typically around 18-23 C; overnight lows around 10-14 C. Climatological band for Shanghai in late April, not a forecast - confirm a five-day forecast before packing.
Seasonality: Spring is the rainiest run-up to summer in Shanghai, with roughly 10-12 rain days across April and a rising chance of heavier showers or thunderstorms toward month end. Humidity climbs steadily and mornings can be misty; rain usually arrives in short bursts rather than all-day drizzle.
Packing: Pack light layers: a shirt or blouse under a jacket works for air-conditioned halls, with a packable waterproof shell for the street. Bring comfortable walking shoes for concrete floors, a compact umbrella, a refillable bottle for hotel-supplied water, and a light scarf for cool evenings. Business casual is standard on the show floor; a jacket and tie is optional except for formal supplier dinners.
Plan your trip
Best day to visit: Day 2 (mid-show)
Mid-show days at IESD China 2027 usually combine full exhibitor attendance with scheduled B2B meetings, before early pack-down on the final day.
confirm the exact hall and opening hours for 24 April 2027 on yihanshow.com, and register for a professional visitor badge online rather than at the door.
check your nationality's current China entry rules (visa-free short stay, visa-free transit, or M visa) and start any application immediately.
book flights into PVG or SHA, favouring SHA if your hotel is in the Hongqiao exhibition district.
reserve a refundable Hongqiao-area hotel room and note the booking window for late April, which tightens as the date approaches.
draft a target supplier list by product family - LAB/LAS, AES/SLES, APG, betaines, enzymes, builders, polymers, packaging or process equipment.
prepare a one-page company profile and product interest sheet in English and simplified Chinese to hand to stand staff.
install Alipay or WeChat Pay, add an eSIM or roaming plan, and note which apps need a VPN in mainland China.
download the Shanghai Metro map and identify your line to the venue (Line 2 is the east-west trunk across the city).
check the Shanghai forecast and pack a light rain layer, business casual clothing for hall visits, and comfortable walking shoes.
convert the documentation you need - business cards, passport copy, hotel confirmation, invitation letter if issued.
confirm meeting slots with suppliers by WeChat or email and save their stand numbers to your phone.
arrive in Shanghai, test your payment app and data connection, and make a short trial trip to the venue or check the transfer time.
Day of show: arrive at opening, collect your badge early, and allocate the first two hours to your priority raw-material and equipment targets.
After the show: log quotes, MOQs and sample commitments the same evening, and request SDS packs and certificates before you leave China.
Registration and hall orientation at Shanghai Convention and Exhibition Center
Supplier meetings and product demos
Final negotiations and follow-up
IESD China 2027 registration concourse
Shanghai Convention and Exhibition Center
Central meeting point before and between hall appointments during show days.
Organiser B2B lounge (if offered)
Shanghai Convention and Exhibition Center
Hosted matchmaking and buyer programmes when published by the organiser.
Budget

Adjust the inputs below to create a directional event budget.
This is a directional estimate. Please verify live rates before booking.
Decision
Use this quick check to decide whether IESD China 2027 fits your visit, exhibit or skip plan.
QUESTION 1 OF 6
For IESD China 2027, what is your primary role on the show floor?
Compare participation options side by side to choose the best fit for your objectives.
visit
Your category focus and target suppliers align with the official exhibitor profile.
Best for
Buyers, engineers, and delegates sourcing Ionic surfactants and their applications and Non-ionic surfactants for various i solutions and benchmarking suppliers at IESD China 2027 in Shanghai.
Min. budget
$450.00
Timeline
4-8 weeks before opening day for registration, hotels, and travel.
Risks
Session times and ticket tiers may change - confirm the official agenda before booking.
exhibit
You have a defined lead-generation or distributor recruitment goal for this market.
Best for
Brands and manufacturers launching Ionic surfactants and their applications and Non-ionic surfactants for various i products who need qualified meetings with the event's trade audience.
Min. budget
$2,200.00
Timeline
3-6 months for stand booking, freight, staffing, and pre-show marketing.
Risks
Booth pricing and corner premiums vary by hall - confirm with the organiser sales team.
skip
Audience, geography, or commercial goals do not justify travel and stand costs this cycle.
Best for
Teams with weak category fit, budget constraints, or overlapping commitments during the Shanghai show week.
Timeline
N/A
Risks
Skipping may mean missing buyer meetings if competitors exhibit or attend the same week.
FAQs & glossary
Frequently asked
Glossary
Also known as
Alternate names and search phrases for this event.
Display a free company card at your booth, or share your professional card on the show floor.