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    IECSC Florida 2026

    IECSC Florida 2026 has evolved into Be+Well | Beauty and Wellness Show, the Southeast's largest skincare, spa, and wellness event. Taking place August 30-31 at the Broward County Convention Center in Fort Lauderdale, the show brings together 4,000+ professionals and 160+ exhibitors

    BeautySpaWellnessEstheticsCosmetics

    Dates

    30–31 Aug 2026

    City / country

    Fort Lauderdale, United States

    Venue

    Broward County Convention Center

    Time

    8:00 AM – 5:00 PM

    20 Floor Picks

    Matched booths for IECSC Florida 2026

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    Notable exhibitors

    Companies exhibiting at IECSC Florida 2026 include ( plated ) Skin Science, (QARTZ ORGANICS) Crystal-based skincare, Abio Materials, Adipeau and All States M.E.D.

    • ( plated ) Skin Science
    • (QARTZ ORGANICS) Crystal-based skincare
    • Abio Materials
    • Adipeau
    • All States M.E.D.

    Event overview

    Overview

    For decades, spa, wellness, and beauty professionals have attended the International Esthetic, Cosmetic & Spa Conference (IECSC) to perfect their craft, discover innovations, learn from masters, and connect with their community. Now, IECSC has transformed into Be+Well | Beauty and Wellness Show, because just like you, Be+Well is constantly evolving to meet the industry’s needs. Join us August 30-31 in Fort Lauderdale (NEW LOCATION!)

    Same iconic event. Same legendary quality. Expanded opportunities.

    The brands and exhibitors you trust (160+). The education that elevates your craft (180+ paid and free education). The community you've built (4,000+ professionals)

    TL;DR

    1. 1The event has rebranded to Be+Well | Beauty and Wellness Show, reflecting an expanded
    2. 2Moves to a new location: Broward County Convention Center in Fort Lauderdale, FL, on
    3. 3Features 160+ exhibitors and 180+ education sessions, including free product-focused education on the expo
    4. 4Introduces a new Nail & Makeup Competition and a dedicated Beauty Zone- 20
    5. 5Attracts over 4,000 professionals, including estheticians, spa owners, massage therapists, and medical spa managers

    Why visit

    Be+Well Florida is the premier event for beauty, spa, and wellness professionals in the Southeast Attendees gain access to 180+ education sessions covering the latest in skincare science, business growth, marketing, and holistic wellness- 45 The exhibit hall features 160+ top brands showcasing new products, equipment, and trends, with professionals-only pricing and exclusive show specials Hands-on demonstrations, free product-focused education, and networking with industry leaders provide actionable insights to elevate your services and grow your The event also introduces a new Nail & Makeup Competition and a dedicated Beauty Zone for additional inspiration- 20

    Why exhibit

    Exhibiting at Be+Well Florida offers direct access to over 4,000 qualified decision-makers, including estheticians, spa owners, medical spa managers, and The event attracts professionals from one of the fastest-growing beauty and wellness markets in the U.S., providing unparalleled opportunities for Sponsorship packages and business matchmaking programs further enhance exposure- 2 As the Southeast's largest skincare, spa, and wellness event, Be+Well Florida is the ideal platform to connect with buyers, build

    Attendees, exhibitors & solutions

    Who this event is for

    Visitor profile

    Typical attendee groups you can expect to meet.

    Estheticians and skincare specialists- 2
    Spa and wellness center owners- 2
    Massage therapists and bodywork professionals- 2
    Medical spa managers and staff- 2
    Salon and clinic directors- 2
    Product distributors and manufacturers- 2
    Holistic health practitioners- 2
    Beauty educators and students- 2

    Exhibitor profile

    Main supplier and exhibitor segments present at the show.

    Skincare and cosmetic brands- 10
    Spa equipment and supply companies- 10
    Private label and bottling/packaging firms- 10
    Hair removal and permanent makeup providers- 10
    Massage and holistic therapy product vendors- 10
    Spray tanning and microdermabrasion product/machine manufacturers- 10
    Spa design and salon computer programming firms- 10

    Product categories

    Key solution areas showcased across the event.

    Cosmetics, Makeup, Nail Care, Lash/Brow Products, Permanent Makeup, Microblading, Furniture & Fixtures
    Spa & Wellness: Skin & Body care tools, products & equipment, Medical Spa equipment, Waxing supplies, Suncare, Tanning, Spa Furniture & Fixtures, Mind & Body Tools
    Tech Zone: Nutrition & Tech, Smart Tech & Digital Solutions, Wearables
    Business and Education District: AI & tech solutions, Associations, Business Consultants & services, Tax & Financial Services, Insurance Providers, Software/Tech Platforms
    What’s New For You Zone: Discover new exhibitors or new product, tool, or equipment launches, innovations and breakthrough products

    Location & Facilities

    Venue

    Open in Google Maps

    Broward County Convention Center

    1950 Eisenhower Blvd, Fort Lauderdale, USA

    Entrances & gates

    Main Entrance (SE 20th Street)

    Primary street-level entrance to the convention center

    Skybridge Entrance (2nd Floor)

    Covered, air-conditioned skywalk from the parking garage to the convention center- 10

    Facilities

    Food options

    Coffee Kiosk, Magaddino's Pizzeria, Nearby Restaurants

    On-site dining

    Parking: On-site parking garage with 1,500 spots including ADA-compliant spaces- 1 . Fees subject to change; no overnight parking allowed- 1 . The garage accepts MasterCard, Visa, Discover, and American Express; the convention center is a cashless facility- 1 . Parking fees may vary by event- 1 . The garage is connected to the center via a covered, air-conditioned skywalk on the 2nd level- 10

    Gate: The main entrance is on SE 20th Street- . Entrances are also available along the 1st floor (street level) and via the skybridge on the 2nd floor from the parking garage

    Attend

    Entry & tickets

    Event days & opening times

    DayOpening hours
    Sunday, August 30Registration 8:00 AM – 5:00 PM, Exhibit Hall 10:00 AM – 5:00 PM, Education 10:30 AM – 4:00 PM
    Monday, August 31Registration 8:00 AM – 3:30 PM, Exhibit Hall 10:00 AM – 4:00 PM, Education 10:00 AM – 3:30 PM – 75

    • Student 1-Day Admission

      For currently enrolled students, recent graduates, instructors, or administrators. Includes 1-day access to free education and exhibit hall

      $39.00

    • Student 2-Day Admission

      For currently enrolled students, recent graduates, instructors, or administrators. Includes 2-day access to free education and exhibit hall

      $59.00
    Register

    Ticket info

    Ticket notes

    Passes include Expo Pass, Premium Pass, and VIP Pass. Student rates available. General admission pricing not publicly listed; contact organizer for details

    Who runs the show

    Organisers

    Katherine Marsh

    Operations Coordinator

    Email

    Amanda Brokaw

    Media Contact

    EmailCall

    Be+Well Sales Team

    Sales

    Email

    What's on

    Programme

    2

    Education

    1

    Event days

    TBA

    Typical time

    Official agenda Updated Thursday, Jan 1, 2026
    This agenda is still being finalised. Check the official agenda for the latest sessions.

    Speakers

    SB

    Savanna Boda

    Licensed Esthetician | Med Spa Owner | Social Media Influencer @ Savanna Boda Aesthetics

    Esthetics, social media, business growth

    NJ

    Nerida Joy

    Renowned Esthetician and One of the Country's Top Facialists

    Esthetics, facial techniques, skincare science

    TB

    Terrance Bonner

    Spa & Wellness Expert @ The Bonner Institute

    Spa management, wellness integration, holistic health

    JP

    Jane Pham

    CEO and Founder @ Lady Peng

    Business finance, entrepreneurship, scaling from 6 to 7 figures

    GS

    George Scandalis

    CEO @ The Skin Guy Inc

    Practice development, clinical training, sales strategies, leadership, cosmetic medicine

    AO

    Alison O'Neil

    Founder @ Senior Select Seal

    Geriatric aesthetics, aesthetic health, aging clients, inclusive beauty

    KM

    Kimberly Morfin

    Brow lamination, safe techniques, consistent results

    JH

    Jordan Hogan

    PCOS, PMS, perimenopause, hormonal skin imbalances

    DE

    Dr. Erin Madigan-Fleck

    Esthetic devices, modern facial rejuvenation, practical device guides

    KG

    Kirsten Goetzelman

    Social media that converts, marketing for service-based beauty businesses

    Thursday, Jan 1, 2026

    Aging Clients, Expanding Income: The Untapped Revenue Market

    Education

    Brow Lamination That Lasts: Safe Techniques for Consistent Results

    Education

    Topic tracks

    Makeup & Nail EnhancementsEsthetic TrainingHolistic Wellness IntegrationMed Spa & Spa TechnologiesSocial Media & MarketingBusiness ManagementClient Relationships & RetailProduct Focused Education

    Sponsors

    7e Wellness

    BioSkin Aesthetics

    Circadia

    CO2LIFT®

    Glacial® Skin

    Repechage

    Trilogy Laboratories

    Zemits

    Eminence

    Celluma

    LightStim

    Martinni Beauty

    Benelift®️ Nano Infusion Technology From Korea

    Candela

    How the last edition performed

    Previous edition

    Current edition

    2026 · 4,000 visitors · 160 exhibitors

    Estimates based on Questex press release; official counts not yet published

    Forecast — not final

    Visitors

    5,500

    Exhibitors

    180

    Floor area (sqm)

    9,000

    Growth over time

    New this edition

    • 1

      Rebrand to Be+Well | Beauty and Wellness Show

      The event has evolved from IECSC Florida to Be+Well, reflecting a broader focus on holistic, cross-category wellness experiences

      Source
    • 2

      New Venue: Broward County Convention Center

      Moves from Palm Beach County Convention Center to the Broward County Convention Center in Fort Lauderdale

      Source
    • 3

      Nail & Makeup Competition

      New competition showcasing precision, creativity, and world-class nail artistry, welcoming up to 150 nail and makeup artists

      Source
    • 4

      Expanded Education Programming

      Offers 80+ education sessions, with 10 speakers making their Be+Well Florida debut

      Source

    Testimonials

    For decades, industry professionals have relied on IECSC to perfect their craft, discover breakthrough innovations, learn from world-class masters, and network with their community

    Elizabeth Fantetti Trevorrow · Partnership & Event Director, Wellness Group · Questex · 2026

    Next edition outlook

    2026 – 2026
    high

    The 2026 edition marks a transformative shift as IECSC Florida evolves into Be+Well | Beauty and Wellness Show. Relocating to the Broward County Convention Center in Fort Lauderdale, the event promises expanded programming with 80+ education sessions, a new Nail & Makeup Competition, and 10 speakers making their debut. The rebranding reflects the growing demand for holistic, cross-category wellness experiences, integrating beauty, spa, wellness, and fitness under one unified platform

    Rebrand to Be+Well | Beauty and Wellness Show, unifying IECSC and IBS under one platform New venue: Broward County Convention Center, Fort Lauderdale (moving from West Palm Beach) Expanded education: 80+ sessions across 7 tracks (up from 40+ in 2025) New Nail & Makeup Competition, welcoming up to 150 artists 10 new speakers making their Be+Well Florida debut Enhanced cross-category programming integrating beauty, spa, wellness, and fitness

    Impact

    A bigger and stronger platform

    The 2025 edition was a landmark event, marking the final year under the IECSC Florida name before the brand evolved into Be+Well | Beauty and Wellness Show. It successfully integrated beauty into the traditionally spa-only event, reflecting the growing convergence of beauty and wellness industries. The introduction of the Beauty Zone, Business District, and expanded educational tracks (including hair, scalp, and men's grooming) demonstrated Questex's commitment to meeting the demands of a rapidly evolving market. With an estimated 5,500 attendees and 180 exhibitors, the 2025 show solidified its position as the Southeast's premier gathering for spa and wellness professionals

    Audience quality

    High-value decision-makers

    The 2025 edition attracted an estimated 5,500 qualified professionals, including spa directors, owners, estheticians, massage therapists, and salon owners seeking to expand into spa services. The audience represented a mix of solo practitioners and multi-location business owners, all seeking advanced education, networking, and access to premier brands

    Exhibitor outcomes

    Real business growth

    Exhibitors at the 2025 show gained access to a highly targeted audience of decision-makers from the spa, wellness, and beauty sectors. With 180 exhibitors and hundreds of premier brands—including Celluma, Circadia, Eminence Organic Skin Care, and The HydraFacial Company—the show provided a platform for product launches, live demonstrations, and direct sales. The introduction of the Beauty Zone and expanded education tracks also created new opportunities for beauty brands to connect with spa professionals seeking to diversify their offerings

    Intelligence

    Market context

    Key market insights, trends, news and related events to help you understand the bigger picture.

    Why it matters

    Be+Well Florida 2026 .20289,82%. holistic ,,,.Be+Well

    Industry trends

    Key trends shaping this market and its wider industry.

    05

    Evidence-Based & Outcome-Focused Wellness

    Spa and wellness trends are shifting away from hype-driven concepts towards evidence-based, personalized, and outcome-focused experiences, including precision nutrition and beauty-from-within

    Market news

    Latest updates from across the market.

    Questex IECSC Florida Be+Well | Beauty and Wellness Show

    Read

    Questex IBS IECSC, Be+Well

    Read

    Be+Well Fort Lauderdale 11

    Read

    2026

    (3),(6-8)(9-10)

    2026,,.QuestexBe+Well,,.,,Spatec North America(ICES)

    1 Jan 2026

    Be+Well | Beauty and Wellness Show New York

    New York, USA

    IBSIECSCBe+Well,600

    website
    1 Jan 2026

    Be+Well | Beauty and Wellness Show Las Vegas

    Las Vegas, USA

    website
    1 Jan 2026

    Be+Well | Beauty and Wellness Show Florida

    Fort Lauderdale, USA

    IECSC Florida,2026Be+Well

    website
    1 Jan 2026

    International Congress of Esthetics and Spa (ICES)

    Fort Lauderdale, USA

    website
    1 Jan 2026

    Spatec North America

    Fort Lauderdale, USA

    Be+Well Florida

    website

    Questex

    Plan your trip

    Travel & logistics

    Local currency · USD

    Arrival airports

    Choose from the following airports, with convenient access to the event and venue.

    FLL

    Fort Lauderdale-Hollywood International Airport

    The convention center is conveniently located 2 miles from the airport- 11 - . Transportation options include taxi, rideshare (approx. $20), shuttle (approx. $18–22), and bus (line 01, approx. $2–4)

    2 miles

    to venue

    Approximately 10–11 minutes

    by car

    MIA

    Miami International Airport

    A larger international airport with more flight options. Ground transportation includes shuttle services, rental cars, and rideshare

    30 miles

    to venue

    Approximately 45 minutes to 1 hour

    by car

    Hotel tiers

    A range of accommodation options near the venue and across key areas.

    Official Show Hotels
    Near Convention Center

    Discounted rates available when booking through Connections Housing, the official housing company for Be+Well Florida. Specific rates not publicly listed; contact Connections Housing for current pricing. Embassy Suites by Hilton Fort Lauderdale 17th Street is two blocks from the convention center; Hilton Fort Lauderdale Marina is a four-minute walk; Hyatt Place Fort Lauderdale Cruise Port & Convention Center is a 5-minute walk

    Premium Hotels
    Near Convention Center / Beach

    USD 250–400 / night

    Includes Omni Fort Lauderdale (rooftop pool, ~$303/night), Hilton Fort Lauderdale Marina (4-min walk), and Embassy Suites by Hilton Fort Lauderdale 17th Street (2 blocks). Rates are approximate and vary by season

    Mid-Range Hotels
    Convention Center / 17th Street

    USD 150–250 / night

    Includes Hyatt Place Fort Lauderdale Cruise Port & Convention Center (5-min walk), Fairfield Inn & Suites Fort Lauderdale Downtown/Las Olas, and Extended Stay America Premier Suites Fort Lauderdale Convention Center Cruise Port (5-min walk). Rates are approximate

    Budget Hotels
    Convention Center / Surrounding

    USD 100–150 / night

    Limited budget options within walking distance. Attendees may consider hotels slightly further out or use rideshare/public transit. Rates are approximate and subject to change

    Local transport

    Get around the city with these convenient transport options.

    Bus

    Estimated cost$2–$4
    Best forBroward County Transit Route 01 – Airport/Rental Car Center to US 1/Southeast 19th Street

    Operates every 30 minutes; journey from FLL takes approximately 10–12 minutes to US 1/SE 19th St, then a short walk to the convention center- . Also serves the convention center via stop at Southeast 17th Street/Eisenhower Boulevard

    Bus

    Estimated cost$2–4
    Best forBroward County Transit Route 40 – Central Terminal to Southeast 17th Street/Eisenhower Boulevard

    Connects the Tri-Rail/Fort Lauderdale Station to the convention center via Central Terminal- . Route 40 stops near the venue at Southeast 17th Street/Eisenhower Blvd

    Bus

    Estimated cost$2.00
    Best forBroward County Transit Routes 01, 40, 101, and others

    Multiple bus lines serve the convention center area, including 01, 40, 101, 10, 14, 22, 30, 31, 50, and more- 11 . The 01 runs from Aventura Mall via the airport to Central Terminal- 11 , and the 101 also serves Central Terminal- 11 . Bus fare is approximately $2.00

    Brightline Train

    Estimated cost15% discount on SMART and PREMIUM tickets
    Best forMiami – Fort Lauderdale – West Palm Beach – Orlando

    Exclusive offer for Be+Well Florida 2026: Save 15% on tickets through August 31, 2026. No code needed- 26 . The Fort Lauderdale Brightline station is approximately 36 minutes' walk from the convention center- 12 or a short rideshare away

    Water Taxi

    Estimated cost$15 for one-day pass
    Best forHilton Marina & Convention Center stop (Stop F4)

    The Fort Lauderdale Water Taxi has a stop at the Hilton Marina adjacent to the convention center (Stop F4)- . One-day tickets are approximately $15- . Offers a scenic route along the Intracoastal Waterway with over 30 stops

    Rideshare (Uber/Lyft)

    Estimated cost$20
    Best forFort Lauderdale-Hollywood International Airport (FLL) to Convention Center

    Approximately 10 minutes door-to-door- 1 . Rideshare drop-off is available at the convention center entrance; garage located at 1950 Eisenhower Blvd- 57

    Taxi / Shuttle

    Estimated cost$18–$35
    Best forAirport to Convention Center

    Taxis are readily available at FLL. Shuttle services also operate between the airport and area hotels, with some offering direct convention center service

    Parking (On-Site Garage)

    Estimated cost~$20 daily maximum
    Best for1950 Eisenhower Blvd, Fort Lauderdale, FL 33316

    On-site garage with 1,500 spaces including ADA-compliant spots- 26 . Connected to the convention center via a covered, air-conditioned skywalk on the 2nd level- 57 . No overnight parking- 26 ; cashless facility (accepts credit cards)- 26 . Fees subject to change- 26

    Plan your trip

    Visa & entry documents

    Check the latest visa requirements and entry guidelines before travelling.

    Visa required
    ATA Carnet: check with organiser
    TypeWho needs itFeeProcessing
    B-1 Business Visitor VisaCitizens of countries not participating in the Visa Waiver Program (VWP) who wish to enter the US for business purposes, including attending conferences, conventions, or seminars$185.00Varies by embassy; typically several weeks to months. Premium processing may be available for an additional fee
    ESTA (Electronic System for Travel Authorization)Citizens of Visa Waiver Program (VWP) countries traveling to the US for business or tourism for stays of 90 days or less$40.00Usually instant to 72 hours; recommended to apply at least 72 hours before travel

    Citizens of the 40 Visa Waiver Program (VWP) countries, including the UK, Germany, Japan, South Korea, Australia, and others, do not need a visa for business stays of up to 90 days, but must obtain an approved ESTA prior to travel- . Canadian citizens generally do not require a visa for business travel to the US

    ATA Carnets are not typically required for attending a trade show as a visitor. Exhibitors importing commercial samples or equipment may need to consult US Customs and Border Protection for temporary import regulations

    Official visa page

    Weather

    Fort Lauderdale in August is hot and humid. Average high temperatures are around 89–90°F (32°C) with lows around 77–79°F (25–26°C)- . August is one of the wettest months, with average rainfall of 7.6–8.24 inches- . Attendees should dress in light, breathable fabrics and carry an umbrella or raincoat

    Plan for the climate

    Check temperatures and pack accordingly

    Venue connectivity

    The Broward County Convention Center offers high-speed Wi-Fi available for purchase, with fiber-optic and Cat-6 infrastructure throughout the facility- . Reliable cell service is also available

    Ride-hailing

    Taxis

    Public transit

    Car rentals

    Cultural notes

    Useful information to help you have a smooth and respectful visit.

    Fort Lauderdale: More Than Beaches

    Fort Lauderdale offers a rich cultural scene beyond its famous beaches. Attendees can explore the historic Stranahan House (built 1901), the city's oldest surviving structure, or visit the NSU Art Museum for contemporary art. The Riverwalk arts and entertainment district connects parks, museums, and the Broward Center for the Performing Arts. The city is also known for its extensive canal system, earning it the nickname 'Venice of America', and offers water taxi tours for a unique perspective

    Dining & Nightlife

    Fort Lauderdale boasts a diverse culinary scene, from fresh seafood along the Intracoastal Waterway to trendy eateries on Las Olas Boulevard. The city has a vibrant nightlife with craft breweries, rooftop bars, and live music venues- . Attendees can enjoy a mix of casual and upscale dining options within walking distance of the convention center

    Practical guides

    Visitor & Exhibitor Essentials

    Everything needed to arrive prepared, navigate the event, and make the visit productive.

    Flights

    Destination: Fort Lauderdale-Hollywood International Airport (FLL)

    Book flights to FLL for closest proximity (2 miles). Miami International Airport (MIA) is an alternative option (30 miles)

    Visa

    International attendees of Be+Well Florida 2026 should check if their country participates in the US Visa Waiver Program. VWP citizens must obtain an approved ESTA ($40) at least 72 hours before travel. Non-VWP citizens must apply for a B-1 Business Visitor Visa at a US embassy or consulate; the application fee is $185, and processing times vary. A valid passport with at least six months' validity beyond the intended stay is required

    Processing: Varies by embassy; typically several weeks. ESTA processing is usually instant to 72 hours

    Attendees are advised to apply well in advance of travel. The event organizer does not provide visa invitation letters directly; exhibitors may request assistance through their booth package contacts

    Official

    Hotels

    Find a stay near the venue with options for every budget.

    Check-in (recommended)

    August 29, 2026 (Saturday)

    Check-out (recommended)

    September 1, 2026 (Tuesday)

    Areas to stay

    17th Street / Intracoastal (walking distance to convention center) · Fort Lauderdale Beach (1.5 miles, short drive) · Las Olas Boulevard (2 miles, dining/nightlife) · Downtown Fort Lauderdale

    Official Show Hotels

    Discounted rates via Connections Housing

    Book

    Nearby Walking Distance

    $150–$400+ / night

    Beach & Downtown

    $200–$500+ / night

    Transport

    Get to the venue and around the city with these options.

    Airport → venue: Fort Lauderdale-Hollywood International Airport (FLL) is 2 miles / ~10 minutes from the convention center. Options: taxi (~$20), rideshare (~$20), shuttle (~$18–22), bus (Line 01, ~$2–4). Miami International Airport (MIA) is 30 miles / ~45–60 minutes

    Hotel → venue: Hotels on 17th Street are within walking distance (2–5 blocks). Most hotels offer shuttle services or are near public transit. Rideshare from beach/downtown hotels is ~10–15 minutes

    Ride-hail: Uber and Lyft operate throughout Fort Lauderdale. Estimated cost from FLL to convention center: ~$20. From beach/downtown: ~$10–15

    Public transit: Broward County Transit (BCT) Route 01 connects FLL/Rental Car Center to US 1/SE 19th Street, near the convention center. Fare: $2–4. Brightline train offers 15% discount for Be+Well attendees through August 31, 2026 (no code needed)

    Parking: On-site parking garage at Broward County Convention Center with 1,500 spaces including ADA-compliant spots. No overnight parking allowed. Garage is cashless; accepts MasterCard, Visa, Discover, American Express. Fees subject to change; daily maximum approx. $20. Covered skywalk connects garage to convention center on the 2nd level

    Weather

    Plan and pack for the event climate.

    Month: August

    Temperature: 77–90°F (25–32°C)

    Seasonality: Wettest month with 7.6–8.24 inches of rain; high humidity

    Packing: Pack light, breathable fabrics; bring an umbrella or raincoat; comfortable walking shoes; sunscreen; hat; sunglasses

    Itinerary builder

    Add priorities and side trips to make the most of your visit.

    Add side trips

    Default day plan

    1. 8:30 AMArrive at convention center, pick up badge, and review floor plan
    2. 10:00 AMAttend opening keynote or featured education session
    3. 11:30 AMExplore exhibit hall, visit key exhibitors, and test products
    4. 1:00 PMLunch break and networking with peers
    5. 2:30 PMAttend product-focused education session on the expo floor
    6. 4:00 PMVisit new exhibitor zone and watch live demonstrations
    7. 5:00 PMWrap up day 1, connect with contacts, and plan for day 2

    Plan your trip

    Planning

    Best day to visit: Sunday, August 30

    Sunday is the first day of the show, with the exhibit hall open from 10:00 AM to 5:00 PM and education sessions from 10:30 AM to 4:00 PM It offers the most time on the exhibit floor and allows you to attend keynotes and sessions without the rush of the second day. If you can only attend one day, Sunday provides the fullest experience

    As early as possible

    Register for the event and secure your pass — Register online in advance to avoid lines and secure any early-bird discounts

    Prior to the event

    Book travel and accommodation — Book flights to Fort Lauderdale-Hollywood International Airport (FLL) and secure hotel accommodations, preferably through the official housing partner Connections Housing to get the best rates

    Prior to the event

    Review the show schedule and plan your day — Browse the 60+ free education sessions and paid conference sessions to map out your visit

    Prior to the event

    Download the official show mobile app — The app provides access to the expo floorplan, exhibitor listings, and class schedules

    Prior to the event

    Prepare your networking strategy — Identify key exhibitors and speakers you want to connect with

    Day of the event

    Arrive early and pick up your badge — Registration opens at 8:00 AM

    Day of the event

    Wear comfortable shoes and bring business cards — The venue is large, and you'll be on your feet most of the day

    Sample visitor itinerary

    Route-optimised day
    8:30 AM

    Arrive at convention center, pick up badge, and review floor plan

    Registration desk
    10:00 AM

    Attend opening keynote or featured education session

    Education Theater
    11:30 AM

    Explore exhibit hall, visit key exhibitors, and test products

    Exhibit Hall
    1:00 PM

    Lunch break and networking with peers

    On-site café or nearby restaurant
    2:30 PM

    Attend product-focused education session on the expo floor

    Expo Floor Education Stage
    4:00 PM

    Visit new exhibitor zone and watch live demonstrations

    What's New For You Zone
    5:00 PM

    Wrap up day 1, connect with contacts, and plan for day 2

    Exhibit Hall

    Side trips

    7

    Fort Lauderdale Beach

    Beach

    1.5 miles

    Relax on the pristine sandy beach, enjoy water sports, or dine at beachfront restaurants

    Las Olas Boulevard

    Shopping & Dining

    2 miles

    Iconic street lined with boutiques, art galleries, restaurants, and nightlife

    Riverwalk Fort Lauderdale

    Scenic Walkway

    2.5 miles

    Picturesque waterfront walkway along the New River, connecting parks, museums, and entertainment venues

    Historic Stranahan House Museum

    Museum

    3 miles

    Fort Lauderdale's oldest surviving structure, offering guided tours on the city's early history

    Bonnet House Museum & Gardens

    Museum & Gardens

    3 miles

    A historic estate with art, gardens, and wildlife, offering a peaceful retreat

    NSU Art Museum

    Art Museum

    2.5 miles

    Features contemporary art and a diverse collection

    Fort Lauderdale Water Taxi

    Tour

    Multiple stops

    Explore the 'Venice of America' with over 30 stops along the Intracoastal Waterway

    Networking spots

    4

    Exhibit Hall

    Networking

    Primary networking hub with 160+ exhibitors and product demonstrations

    Education Sessions

    Learning & Networking

    Opportunities to connect with speakers and peers during breaks

    Nail & Makeup Competition

    Competition & Viewing

    Watch up to 150 artists showcase their skills and network with participants

    Product Focused Education Stages

    Learning & Networking

    Free sessions on the expo floor; a great place to meet other professionals

    Budget

    Costs & budget

    Official booth pricing is not publicly listed; interested exhibitors should contact the operations coordinator for a quote. Industry sources estimate booth costs typically range from $5,000 to $15,000 for a standard space

    source

    Build your working budget

    Adjust the inputs below to create a directional event budget.

    Estimated budget
    Live estimate
    • Hotel × 2 nights$300.00
    • Per diem × 2$150.00
    • Flight — Domestic (US)$400.00
    Estimated total$850.00

    This is a directional estimate. Please verify live rates before booking.

    Cost reference

    Official cost items and estimated ranges for exhibitors.

    Student Admission (1-Day)

    both · student

    USD 39 / per person

    officialAs of 2026

    Student Admission (2-Day)

    both · student

    USD 59 / per person

    officialAs of 2026

    Decision

    Visit, exhibit, or skip?

    Should you go?

    Based on your answers, we’ve calculated a recommendation for Be+Well Florida 2026. This tool helps you decide whether to visit, exhibit, or skip the event

    QUESTION 1 OF 8

    What is your primary professional role?

    Decision matrix

    Compare participation options side by side to choose the best fit for your objectives.

    visit

    You are looking to stay current on industry trends, test new products, and learn from top educators. Ideal for first-timers or those with a limited budget

    Best for

    Estheticians, spa owners, massage therapists, students, and professionals seeking education, product discovery, and networking without the commitment of an exhibit booth

    Min. budget

    $250.00

    Timeline

    1–2 days of event; registration available online until show dates

    Risks

    May miss limited-time exhibit specials if not registered early

    High demand for education sessions; some may fill up

    exhibit

    You have a clear sales objective, a strong marketing plan, and the resources to deliver an engaging booth experience. Ideal for brands targeting the Southeast US spa and wellness market

    Best for

    Brands, manufacturers, distributors, and suppliers aiming to launch products, generate leads, and secure partnerships with over 4,000 qualified buyers

    Min. budget

    $2,000.00

    Timeline

    3–6 months lead time for booth design, shipping, and staff training; contract and deposit required well in advance

    Risks

    Higher upfront cost with variable ROI; may be offset by show specials and on-site sales

    Competition among exhibitors; requires effective pre-show marketing and booth presence

    skip

    Your professional goals do not align with the event's focus, or you are unable to attend due to timing or budget constraints

    Best for

    Professionals with minimal budget, no immediate need for products/education, or those not in the spa/beauty industry

    Timeline

    No action required; can follow event recaps online

    Risks

    May miss out on networking opportunities and exclusive deals that are only available in-person

    Book with

    Partners

    Expo Event Services (EES)

    Official Service Contractor

    Official service contractor for Be+Well Florida 2026. Handles booth setup, dismantling, and exhibitor services

    Visit partner Confidence: high

    Listed in the Exhibitor Manual as the official service contractor

    TS Shipper

    Official Shipping Carrier

    Official carrier for exhibitor freight and materials

    Visit partner Confidence: high

    Mentioned as the official show shipper in the exhibitor service manual

    Connections Housing (Par Avion)

    Official Housing Company

    Exclusive housing partner for discounted hotel rates

    Visit partner Confidence: high

    Listed as the official housing company in the Exhibitor Manual

    Recommended providers

    Hotels

    Connections Housing (Par Avion)

    Connections Housing is the only official housing company for Be+Well Florida 2026. Book through this link to secure official negotiated show rates. Beware of unauthorized travel agencies soliciting attendees with false rates, non-existent room blocks, and non-refundable deposits

    FAQs & glossary

    Answers

    Frequently asked

    Glossary

    1
    Be+Well | Beauty and Wellness Show
    The new brand identity for IECSC Florida, reflecting an expanded focus on holistic beauty, spa, and wellness. It unites the International Esthetics, Cosmetics & Spa Conference (IECSC) with the International Beauty Show (IBS) under one platform- 45
    2
    IECSC
    International Esthetics, Cosmetics & Spa Conference. The legacy name for the event, which has now evolved into Be+Well | Beauty and Wellness Show- 45
    3
    Product Focused Education (PFE)
    Free educational sessions led by exhibitors on the expo hall floor, offering deep dives into specific products or services. Included with the Exhibit Hall pass

    Trust footer

    Sources

    43

    References

    27

    Publishers

    0

    Date checked

    1

    Questex

    2

    Be+Well Florida

    3

    Orbital

    4

    Broward County Convention Center

    Digital business cards for the show floor

    Display a free company card at your booth, or share your professional card on the show floor.

    Create a free card