Dates

    6–8 Jun 2027

    City / country

    Atlanta, USA

    Venue

    Atlanta

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    Event overview

    Overview

    IDDBA 2027 brings together today’s leaders and tomorrow’s innovators for the industry’s premier event dedicated to dairy, deli, bakery, and foodservice.

    Join more than 11,000 attendees and 1,000+ exhibiting companies to explore the latest products, trends, and fresh ideas to help grow your business.

    TL;DR

    1. 1Scale and Attendance: IDDBA 2027 expects more than 11,000 attendees from the dairy, deli, bakery and foodservice sectors.
    2. 2Exhibitor Base: Over 1,000 exhibiting companies will present products and solutions on the show floor.
    3. 3Edition Dates: The show runs June 6-8, 2027 in Atlanta, with registration opening in January 2027.
    4. 4Buyer Authority: Programming is built for serious buyers and decision-makers sourcing for retail and foodservice.
    5. 5Venue Hub: The event anchors in Atlanta, home to Georgia World Congress Center and Hartsfield-Jackson International (ATL).

    Why visit

    Attendees will have the opportunity to network with industry leaders, discover the latest trends, and gain insights that can help enhance their business strategies. Scale and Attendance: IDDBA 2027 expects more than 11,000 attendees from the dairy, deli, bakery and foodservice sectors. Edition Dates: The show runs June 6-8, 2027 in Atlanta, with registration opening in January 2027. Venue Hub: The event anchors in Atlanta, home to Georgia World Congress Center.

    Why exhibit

    Exhibiting at IDDBA 2027 offers companies the chance to showcase their products to a targeted audience of decision-makers, enhancing brand visibility and generating qualified leads. Over 1,000 exhibiting companies will showcase their products. The event is designed for serious buyers and decision-makers. The IDDBA show serves as a crucial platform for industry professionals to connect, share insights, and discover innovative products. It plays a significant role in shaping.

    Attendees, exhibitors & solutions

    Who this event is for

    Visitor profile

    Typical attendee groups you can expect to meet.

    Retail buyers from grocery chains
    Foodservice operators and distributors
    Bakery and deli managers
    Merchandisers and category managers
    Food packaging manufacturers
    Industry consultants and analysts

    Exhibitor profile

    Main supplier and exhibitor segments present at the show.

    Dairy product manufacturers
    Bakery equipment suppliers
    Deli meat and cheese producers
    Foodservice technology providers
    Packaging solutions companies
    Marketing and advertising agencies

    Product categories

    Key solution areas showcased across the event.

    Dairy products including cheese, yogurt, and milk
    Bakery items such as bread, pastries, and cakes
    Deli meats and prepared foods
    Foodservice equipment and supplies
    Packaging materials for food products
    Sustainability solutions in food production

    Location & Facilities

    Venue

    Open in Google Maps

    Georgia World Congress Center

    Atlanta, GA, USA

    Attend

    Entry & tickets

    Register

    Who runs the show

    Organisers

    International Dairy Deli Bakery Association

    Website

    How the last edition performed

    Previous edition

    Last edition

    —

    unknown

    Visitors: 11,000

    This edition

    2027

    Visitors: 11,000

    Next edition

    Not announced yet

    Impact

    A bigger and stronger platform

    IDDBA 2027 brings together today’s leaders and tomorrow’s innovators for the industry’s premier event dedicated to dairy, deli, bakery, and foodservice. Join more than 11,000 attendees and 1,000+ exhibiting companies to explore the latest products, trends, and fresh ideas to help grow your business. The IDDBA show serves as a crucial platform for industry professionals to connect, share insights, and discover innovative products. It plays a significant role in shaping trends and.

    Audience quality

    High-value decision-makers

    Visitors typically include Retail buyers from grocery chains, Foodservice operators and distributors, Bakery and deli managers, Merchandisers and category managers. IDDBA 2027 will be held from June 6-8, 2027. More than 11,000 attendees are expected. Over 1,000 exhibiting companies will showcase their products. The event focuses on dairy, deli, bakery, and foodservice sectors. IDDBA - International Dairy Deli Bakery Association attracts an audience aligned with the organiser's published visitor positioning.

    Exhibitor outcomes

    Real business growth

    Exhibiting at IDDBA 2027 offers companies the chance to showcase their products to a targeted audience of decision-makers, enhancing brand visibility and generating qualified leads. Over 1,000 exhibiting companies will showcase their products. The event is designed for serious buyers and decision-makers. The IDDBA show serves as a crucial platform for industry professionals to connect, share insights, and discover innovative products. It plays a significant role in shaping.

    Intelligence

    Market context

    Key market insights, trends, news and related events to help you understand the bigger picture.

    North America — Atlanta, Georgia, USA (Southeast US grocery and foodservice hub)

    Why it matters

    IDDBA is the largest North American gathering of dairy, deli and bakery buyers and suppliers: grocery retailers, foodservice operators, distributors, brokers, ingredient houses and equipment makers use the three days to set category plans, launch products and sign distribution agreements. For anyone selling into US grocery or foodservice, it is the single most concentrated window of the year for dairy/deli/bakery retail-buyer meetings — with Atlanta's GWCC giving direct rail access from the world's busiest airport.

    Industry trends

    Key trends shaping this market and its wider industry.

    01

    Fresh perimeter drives grocery growth

    02

    High-protein and functional dairy

    03

    Private-label premiumisation

    04

    Labour pressure and deli automation

    05

    Food safety, traceability and clean labelling

    Companion trade-show circuit for dairy, deli, bakery and grocery buyers

    Book IDDBA booth and travel from Q1 2027; sequence autumn/winter circuit events after the June show.

    Plan IDDBA alongside the other major US and European grocery, private-label and bakery shows so buyer meetings, sample shipments and supplier travel can be batched into one annual cycle.

    IDDBA 2027

    FMI Midwinter

    The NGA Show

    ANUGA

    SIAL Paris

    Peer events identified from public trade-show calendars; confirm dates and venues on each organiser's own site.

    Plan your trip

    Travel & logistics

    Local currency · USD

    Arrival airports

    Choose from the following airports, with convenient access to the event and venue.

    Hotel tiers

    A range of accommodation options near the venue and across key areas.

    Budget
    Downtown Atlanta (5–15 min walk to the GWCC)

    USD 110–170 / night

    source
    Mid-range
    Peachtree Center / downtown (5–12 min walk or one to two MARTA stops)

    USD 180–280 / night

    source
    Premium
    Centennial Park District — two properties connect or sit directly adjacent to the GWCC

    USD 300–500 / night

    source

    Local transport

    Get around the city with these convenient transport options.

    metro_rail

    Estimated costUSD 2.50 one-way per ride (reloadable Breeze Card costs USD 2 extra)
    Best forHartsfield-Jackson Atlanta International (ATL) to Atlanta

    Roughly 20–25 min, no traffic risk; the cheapest and most predictable airport-to-downtown option.

    taxi

    Estimated costUSD 30–40 typical metered fare
    Best forATL taxi stand → downtown hotels / GWCC

    Official taxi queue is in the domestic terminal ground-transportation area; allow 20–35 min in traffic.

    rideshare

    Estimated costUSD 25–45 depending on traffic and surge pricing
    Best forATL rideshare pickup → downtown hotels / GWCC

    Dedicated rideshare pickup zones at the domestic terminal; usually the fastest door-to-door option outside peak hours.

    streetcar_bus

    Estimated costUSD 1 per streetcar ride; USD 2.50 for a bus/rail transfer
    Best forDowntown loop — Centennial Olympic Park, Peachtree Center and Sweet Auburn

    Useful for short hops between the GWCC, hotels and downtown restaurants without moving a car.

    car_parking

    Estimated costUSD 15–30 per day typical event rate
    Best forSelf-parking at GWCC decks and surrounding downtown garages

    Pre-purchase event parking where offered; I-75/I-85 downtown traffic is heaviest 07:00–09:30 and 16:00–18:30.

    Plan your trip

    Visa & entry documents

    Check the latest visa requirements and entry guidelines before travelling.

    Visa not required
    ATA Carnet: check with organiser

    Weather

    June is early summer in Atlanta: hot and humid, with average highs near 31°C (88°F) and lows around 21°C (69°F). Afternoon thunderstorms are common and the month averages roughly 100 mm (4 in) of rain, so bring a light rain layer and plan the short indoor walks between GWCC halls and downtown hotels.

    Plan for the climate

    Check temperatures and pack accordingly

    Venue connectivity

    Confirm mobile roaming or a local SIM for business visitors to the United States.

    Ride-hailing

    Taxis

    Public transit

    Car rentals

    Cultural notes

    Useful information to help you have a smooth and respectful visit.

    Tipping

    15–20% at sit-down restaurants is standard and 18–20% for good service; bars typically expect USD 1–2 per drink. Tipping is not optional in US service settings.

    Sales tax and payment

    Atlanta's combined sales tax is about 8.9% and is added at the register — shelf prices exclude it. Cards and mobile payments are accepted almost everywhere.

    Business dress and etiquette

    Business casual to business formal depending on the meeting; a firm handshake and first names are the norm. Alcohol service is restricted to over-21s and photo ID may be requested.

    Practical guides

    Visitor & Exhibitor Essentials

    Everything needed to arrive prepared, navigate the event, and make the visit productive.

    Flights

    Destination: ATL

    Book flights to ATL (Atlanta) when possible for the shortest transfer to the venue.

    Visa

    IDDBA is a B2B trade show, so international visitors generally enter the USA on a B-1 visitor visa for business or, if their nationality qualifies, under the Visa Waiver Program via ESTA. There is no visa on arrival. Passports should be valid for at least six months beyond the planned stay, and B-1/B-2 interview appointments at some US consulates can run weeks to months — apply 3–6 months before the June 2027 show. US Customs and Border Protection decides admission and how long you may stay.

    Processing: Varies by nationality; apply several weeks before travel.

    Transport

    Get to the venue and around the city with these options.

    Airport → venue: ATL to GWCC: MARTA rail ~25 min to GWCC/CNN Center station ($2.50); taxi/rideshare ~20–30 min.

    Hotel → venue: Precinct hotels near Georgia World Congress Center: Downtown Atlanta (5–15 min walk to the GWCC): Hampton Inn & Suites Atlanta Downtown, Holiday Inn Express & Suites Atlanta Downtown, Fairfield Inn & Suites Atlanta Downtown; Peachtree Center / downtown (5–12 min walk or one to two MARTA stops): Hyatt Regency Atlanta, Atlanta Marriott Marquis, Sheraton Atlanta Hotel; Centennial Park District — two properties connect or sit directly adjacent to the GWCC: Signia by Hilton Atlanta, Omni Atlanta Hote

    Ride-hail: Ride-hailing apps are commonly used in Atlanta; confirm local availability before travel.

    Public transit: MARTA Blue/Green lines serve GWCC; Atlanta Streetcar links Centennial Park hotels.

    Parking: On-site parking is available at Georgia World Congress Center; confirm daily rates and hall access on the organiser or venue site.

    Weather

    Plan and pack for the event climate.

    Month: June 2027

    Temperature: Atlanta in June: roughly 21–31°C (69–88°F) across the day, with high humidity and heat-index values above the air temperature.

    Seasonality: June averages about 100 mm (4 in) of rain, mostly short, intense afternoon thunderstorms rather than all-day rain; mornings are usually the driest window for walking to the venue.

    Packing: June is early summer in Atlanta: hot and humid, with average highs near 31°C (88°F) and lows around 21°C (69°F). Afternoon thunderstorms are common and the month averages roughly 100 mm (4 in) of rain, so bring a light rain layer and plan the short indoor walks between GWCC halls and downtown hotels

    Plan your trip

    Planning

    Best day to visit: Monday 7 June 2027 (day 2 of the three-day show)

    The show runs Sunday 6 – Tuesday 8 June 2027. Opening day is typically lighter as attendees travel in, while day 2 concentrates buyer traffic, scheduled supplier meetings and the bulk of the education programme; day 3 thins out after midday. If you can only come for one day, come Monday — but budget Sunday morning for badge pickup if you arrive then.

    1

    Confirm passport validity and US entry status — Check ESTA or B-1/B-2 requirements well ahead of IDDBA 2027 on June 6-8, 2027 in Atlanta.

    2

    Book flights to Atlanta (ATL) — Hartsfield-Jackson Atlanta International (ATL) is the regional gateway; book early for June travel.

    3

    Reserve a hotel near the venue — Stay near the Georgia World Congress Center or downtown Atlanta for walkable access to the show.

    4

    Complete online registration and badge request — IDDBA 2027 registration opens in January 2027 at iddba.org; register early to secure housing blocks.

    5

    Download the show app, hall plan and programme — Review the IDDBA floor plan and session schedule to plan your routes in advance.

    6

    Pre-schedule B2B meetings with exhibitors — Contact target dairy, deli and bakery suppliers to lock meeting slots before the show opens.

    7

    Shortlist sessions and workshops — Prioritise sessions aligned to your buying agenda in dairy, deli, bakery and foodservice.

    8

    Arrange local transport — Plan airport to downtown transfers and daily transport to the Georgia World Congress Center.

    9

    Prepare packing and materials — Pack business attire, notebooks and chargers; check the current Atlanta forecast before travel.

    10

    Review travel documents and entry requirements — Keep passport, ESTA or visa, registration confirmation and hotel booking together for inspection.

    11

    Save meeting documents and contact lists — Hold digital and printed copies of your badge confirmation, agenda and exhibitor shortlist.

    12

    Travel and collect your badge on arrival — Arrive ahead of Day 1, collect your badge at the venue and reconfirm session timings.

    Side trips

    2

    Centennial Olympic Park, Georgia Aquarium and World of Coca-Cola

    Ponce City Market and the Atlanta BeltLine Eastside Trail

    Networking spots

    3

    GWCC exhibit-hall aisles and the association lounge / new-product showcase

    Signia by Hilton Atlanta lobby bar

    Omni Atlanta Hotel at Centennial Park lobby and restaurants

    Budget

    Costs & budget

    Cost reference

    Official cost items and estimated ranges for exhibitors.

    visa_fee

    visitor · standard

    USD 185 / per applicant (US B-1/B-2 MRV fee; ESTA is lower for Visa Waiver Programme travellers)

    estimate

    visitor_ticket

    visitor · trade registration

    USD 250 / per attendee (registration tiers vary by member / non-member / qualified retail buyer)

    estimate

    hotel

    visitor · budget

    USD 110–170 / per room per night (downtown Atlanta)

    estimate

    hotel

    visitor · mid-range

    USD 180–280 / per room per night (downtown Atlanta)

    estimate

    hotel

    visitor · premium

    USD 300–500 / per room per night (GWCC-connected hotels)

    estimate

    per_diem

    visitor · standard

    USD 75 / per day (listing calculator default)

    estimate

    booth_space

    exhibitor · 10x10 ft inline

    USD 3000–4800 / per 10x10 ft booth, space only (excludes drayage, rigging, utilities, travel)

    estimate

    Decision

    Visit, exhibit, or skip?

    Should you go?

    Pick the closest answer for each. Your recommendation updates live.

    QUESTION 1 OF 6

    What is your primary role?

    Decision matrix

    Compare participation options side by side to choose the best fit for your objectives.

    visit

    You buy, specify or market dairy, deli or bakery products for North American grocery, foodservice or convenience channels.

    Best for

    Retail buyers, category managers, chefs, R&D and brand teams scouting dairy, deli and bakery innovation ahead of the next category review.

    Min. budget

    $900.00

    Timeline

    8–12 weeks out (visa interview slot, downtown hotel block, badge registration)

    Risks

    Budget estimate from listing cost signals — confirm live rates.

    June is peak convention season in Atlanta, so GWCC-area hotel rates spike during large shows.

    Trade-only audience: non-qualified attendees may not be admitted.

    exhibit

    You already have US distribution or are actively recruiting retail, broker or foodservice partners and can staff the booth for all three show days.

    Best for

    Dairy/deli/bakery manufacturers, ingredient houses, equipment suppliers and co-packers selling into US retail and foodservice.

    Min. budget

    $4,000.00

    Timeline

    6–9 months (booth contract, freight and drayage booking, staff travel, exhibitor visas)

    Risks

    Budget estimate from listing cost signals — confirm live rates.

    Booth figure is space-only: drayage, rigging, utilities, décor and staff travel are extra.

    B-1 visa timing and ATA-carnet paperwork take longer than most first-time exhibitors plan for.

    skip

    Your 2027 North American growth plan does not depend on grocery-retail or foodservice buyer relationships.

    Best for

    Vendors with no US channel plans, or teams already fully covered through distributor and broker partners.

    Timeline

    Not applicable — review again ahead of the next annual edition.

    Risks

    Opportunity cost: competitors will use the three days to sign retailer, broker and distributor agreements.

    FAQs & glossary

    Answers

    Frequently asked

    What is IDDBA?
    The International Dairy Deli Bakery Association (IDDBA) is an organization that connects and empowers professionals in the dairy, deli, and bakery industries.
    When is IDDBA 2027?
    IDDBA 2027 will take place from June 6-8, 2027.
    Where will IDDBA 2027 be held?
    The event will be held at the Georgia World Congress Center in Atlanta, GA.
    How many attendees are expected?
    More than 11,000 attendees are expected at IDDBA 2027.
    How can I register for IDDBA 2027?
    Registration for IDDBA 2027 opens in January 2027.

    Glossary

    1
    Dairy
    Products made from milk, including cheese, yogurt, and butter.
    2
    Deli
    A shop that sells cooked meats, cheeses, and other prepared foods.
    3
    Bakery
    A place where bread, pastries, and other baked goods are made and sold.
    4
    Foodservice
    The industry that prepares and serves food outside of the home.
    5
    Exhibitor
    A company or individual that displays products or services at a trade show.
    6
    Registration
    The process of signing up to attend an event.

    Trust footer

    Sources

    8

    References

    1

    Publishers

    0

    Date checked

    1

    International Dairy Deli Bakery Association

    2

    Atlanta travel reference

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