Dates

    15–17 Jun 2027

    City / country

    Ho Chi Minh City, Vietnam

    Venue

    JW Marriott Hotel and Suites Saigon

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    Event overview

    Overview

    ICEF Asia 2027 is a premier networking event that brings together international education providers and ICEF-screened agents from over 20 countries. This event, held at the JW Marriott Hotel and Suites Saigon, facilitates structured one-to-one meetings, seminars, and networking opportunities, making it essential for professionals in the international student recruitment sector.

    ICEF Asia 2027 takes place in Ho Chi Minh City, Vietnam. Venue: JW Marriott Hotel and Suites Saigon.

    TL;DR

    1. 1Dates and Venue: ICEF Asia 2027 takes place from June 15 to 17 at JW Marriott Hotel and Suites Saigon, Ho Chi Minh City, Vietnam.
    2. 2Scale and Focus: The event connects over 150 ICEF-screened agents with 140 education providers from 20+ countries.
    3. 3Buyer Authority: Attendees include education providers and recruitment agents focused on expanding student enrolments.
    4. 4Entry: Registration starts from €4,950 for educators and service providers.

    Why visit

    ICEF Asia connects student recruitment agents with education providers in Ho Chi Minh City, a practical hub for meeting partners from Vietnam and across Southeast Asia. Attendees include education providers and recruitment agents focused on expanding student enrolments.

    Why exhibit

    Exhibiting at ICEF Asia offers education providers direct access to a large pool of qualified agents, enabling them to promote their institutions effectively. The structured meeting format ensures meaningful interactions, maximizing the potential for partnerships. Exhibitors will also benefit from extensive visibility through event marketing.

    Attendees, exhibitors & solutions

    Who this event is for

    Visitor profile

    Typical attendee groups you can expect to meet.

    Study-abroad agency owners and counsellors placing Vietnamese and Southeast Asian students in universities, pathway colleges and language schools
    Sub-agents and regional branch managers seeking direct institution agreements and principal-level contacts
    International school and high school counsellors advising students on overseas undergraduate, foundation and boarding options
    Higher education international officers and country managers building agent representation in Vietnam and neighbouring markets
    Pathway, foundation and pre-masters recruitment teams evaluating new agency partners
    Boarding school and independent secondary school admissions teams developing Southeast Asia recruitment channels
    Vocational, technical and career college representatives exploring applied programmes and work-integrated pathways
    Education marketing and student services suppliers scouting agency and institution partners

    Exhibitor profile

    Main supplier and exhibitor segments present at the show.

    Universities and higher education institutions recruiting fee-paying international students from Vietnam and wider Asia
    Pathway, foundation and pre-masters providers building agent networks and progression routes
    Boarding schools and independent secondary schools seeking long-term agent representation in Southeast Asia
    Language schools and English language teaching providers selling short and long courses
    Vocational, technical and career colleges promoting applied programmes and work-integrated options
    Transnational education and joint-programme teams exploring delivery partnerships in the region
    Student accommodation, insurance, payment and recruitment technology providers supporting the agent channel
    Education marketing agencies and in-market representatives offering student recruitment services

    Product categories

    Key solution areas showcased across the event.

    University and higher education programmes
    Pathway, foundation and pre-masters programmes
    Boarding schools and secondary education
    Language schools and English language teaching
    Vocational and technical education
    Transnational education and joint programmes
    Student accommodation and welfare services
    Education insurance and payment services
    Student recruitment technology and CRM
    Agent representation and in-market marketing

    Location & Facilities

    Venue

    Open in Google Maps

    JW Marriott Hotel and Suites Saigon

    Ho Chi Minh City, Vietnam

    Facilities

    Parking

    JW Marriott Hotel and Suites Saigon in Ho Chi Minh City typically provides on-site or adjacent visitor parking during major trade fairs; confirm daily rates, payment methods and hall access on the organiser or venue website before travel.

    Food options

    On-site catering

    On-site dining

    Parking: JW Marriott Hotel and Suites Saigon in Ho Chi Minh City typically provides on-site or adjacent visitor parking during major trade fairs; confirm daily rates, payment methods and hall access on the organiser or venue website before travel.

    Gate: Follow organiser signage to the main visitor entrance at JW Marriott Hotel and Suites Saigon for badge collection; allow extra time for security screening during peak morning arrival.

    Attend

    Entry & tickets

    • General admission

      Starting from €4,950 for educators.

      4950
    Register

    Who runs the show

    Organisers

    ICEF GmbH

    How the last edition performed

    Previous edition

    Last edition

    2026

    Completed

    Next edition

    Not announced yet

    Edition recap

    ICEF Asia 2026 took place in Ho Chi Minh City and has wrapped up, according to a Schools & Agents post-event blog. ICEF has published the official Event Report for ICEF Asia 2026 as a PDF. The event is described by ICEF as an international education networking event.

    Impact

    A bigger and stronger platform

    ICEF Asia 2026 took place in Ho Chi Minh City and has wrapped up, according to a Schools & Agents post-event blog. ICEF has published the official Event Report for ICEF Asia 2026 as a PDF. The event is described by ICEF as an international education networking event.

    Intelligence

    Market context

    Key market insights, trends, news and related events to help you understand the bigger picture.

    Ho Chi Minh City, Vietnam

    Why it matters

    On 2027-06-15 to 2027-06-17, ICEF Asia 2027 in Ho Chi Minh City covering University and higher education programmes, Pathway, foundation and pre-masters programmes, Boarding schools and seconda gives trade buyers a single calendar window to compare suppliers, validate specs on the stand, and book follow-ups before the next buying cycle - especially when your roadmap matches the published exhibitor profile.

    Industry trends

    Key trends shaping this market and its wider industry.

    01

    Digital buyer journeys

    What digital buyer journeys means for buyers and exhibitors in this sector.

    02

    Sustainability in procurement

    What sustainability in procurement means for buyers and exhibitors in this sector.

    03

    Automation and labour efficiency

    What automation and labour efficiency means for buyers and exhibitors in this sector.

    04

    Regional supply-chain resilience

    What regional supply-chain resilience means for buyers and exhibitors in this sector.

    05

    Hybrid engagement models

    What hybrid engagement models means for buyers and exhibitors in this sector.

    Market news

    Latest updates from across the market.

    vietnam | International Education News

    Read

    education - news.tuoitre.vn

    Read

    Vietnam's Education Industry 2026: Trends, Challenges, and Opportunities

    Read

    Education - Tuoi Tre News

    Read

    Vietnam shifts focus from scale to quality in international education ...

    Read

    Challenges and Opportunities in Vietnam International Education

    Read

    Plan your trip

    Travel & logistics

    Local currency · USD

    Hotel tiers

    A range of accommodation options near the venue and across key areas.

    JW Marriott Hotel and Suites Saigon

    5-star
    Ho Chi Minh City city centre

    USD 95–150 / night

    Venue hotel per capture; listing shows breakfast (paid), free Wi-Fi, parking (paid), outdoor pool, fitness centre, spa, and bar.

    source

    LA PAIX SAIGON BOUTIQUE HOTEL

    boutique
    Ho Chi Minh City

    Google Hotels capture lists breakfast, free Wi-Fi, and full-service laundry.

    MEANDER Saigon

    2-star
    Ho Chi Minh City

    Google Hotels capture lists free Wi-Fi, air conditioning, parking, restaurant, kitchen in some rooms, airport shuttle, and full-service laundry.

    Local transport

    Get around the city with these convenient transport options.

    Taxi / ride-hailing

    Estimated costApprox. USD taxi/rideshare from SGN to venue (estimate; confirm before travel)
    Best forTan Son Nhat Airport (SGN) to city-centre hotels near the JW Marriott Hotel and Suites Saigon venue area

    Airport-to-hotel transfer routes are listed on Rome2rio for SGN to the venue hotel; meter or app pricing applies.

    Private airport pickup

    Estimated costBooked-rate; confirm with provider
    Best forTan Son Nhat Airport (SGN) to Ho Chi Minh City hotel

    Marriott activities page lists a private Ho Chi Minh City airport pickup and hotel transfer service.

    taxi

    Estimated costApprox. USD taxi/rideshare from SGN to venue (estimate; confirm before travel)
    Best forTan Son Nhat International Airport (SGN) to JW Marriott Hotel and Suites Saigon

    Weather

    June in Ho Chi Minh City is hot and humid with frequent monsoon showers; keep meetings indoors where possible and allow buffer time for wet-weather transport delays.

    Plan for the climate

    Check temperatures and pack accordingly

    Venue connectivity

    Confirm mobile roaming or local SIM options for business visitors to Vietnam.

    Ride-hailing

    Taxis

    Public transit

    Car rentals

    Cultural notes

    Useful information to help you have a smooth and respectful visit.

    Visa and entry

    Confirm your Vietnam e-visa or invitation-letter status through the official evisa.gov.vn portal well before travel; nationality rules and required documents differ.

    Workshop etiquette

    ICEF Asia runs as a pre-scheduled meeting workshop, so arrive with an appointment-led approach and confirm registration and venue access with the organiser beforehand.

    Practical guides

    Visitor & Exhibitor Essentials

    Everything needed to arrive prepared, navigate the event, and make the visit productive.

    Flights

    Compare flights to the nearest international gateway serving Ho Chi Minh City; confirm ground transport on the organiser site.

    Visa

    Most foreign nationals need a visa to enter Vietnam; the official Vietnam National Electronic Visa system (evisa.gov.vn) is the government channel for e-visa applications, and business travellers should confirm their nationality's eligibility before booking travel.

    Check eligibility for the Vietnam e-visa and any invitation-letter requirements with the organiser or the official e-visa portal before departure; rules vary by nationality.

    Official

    Transport

    Get to the venue and around the city with these options.

    Airport → venue: Use the nearest international airport serving Ho Chi Minh City; Metro, train or taxi links are typically available to the venue district.

    Hotel → venue: Precinct hotels near JW Marriott Hotel and Suites Saigon: Ho Chi Minh City city centre: JW Marriott Hotel and Suites Saigon; Ho Chi Minh City: LA PAIX SAIGON BOUTIQUE HOTEL; Ho Chi Minh City: MEANDER Saigon.

    Ride-hail: Ride-hailing apps are commonly used in Ho Chi Minh City; confirm local availability before travel.

    Public transit: Check local bus/metro options for routes to JW Marriott Hotel and Suites Saigon.

    Parking: On-site parking is available at JW Marriott Hotel and Suites Saigon; confirm daily rates and hall access on the organiser or venue site.

    Weather

    Plan and pack for the event climate.

    Month: June 2027

    Temperature: June: approx. 24-33 C (75-91 F), hot and humid with frequent monsoon showers; pack breathable business wear, a compact umbrella and a light layer for air-conditioned meeting rooms.

    Seasonality: June falls in the southwest monsoon period for Ho Chi Minh City; travel-climate sources captured for this month describe warm, humid conditions with regular rainfall, so plan indoor backup time around venue sessions.

    Packing: Lightweight, breathable business wear for heat and humidity, a compact umbrella or rain jacket for monsoon showers, and easy-off footwear for wet pavements between hotels and the venue.

    Plan your trip

    Planning

    Best day to visit: Day 2 (mid-show)

    Mid-show days at ICEF Asia 2027 usually combine full exhibitor attendance with scheduled B2B meetings, before early pack-down on the final day.

    14 days before

    Confirm registration and attendee category

    13 days before

    Book flights to Tan Son Nhat International Airport (SGN)

    12 days before

    Reserve a hotel in the venue area

    11 days before

    Check Vietnam visa or e-visa requirements

    10 days before

    Review the ICEF Asia schedule and meeting format

    9 days before

    Prepare your agency profile and student case studies

    8 days before

    Shortlist target institutions by destination and programme

    7 days before

    Draft questions on commission, applications and visa support

    5 days before

    Organise documents and business cards

    3 days before

    Plan airport transfer, data and payment methods

    1 day before

    Confirm appointments and pack for monsoon showers

    Sample visitor itinerary

    Route-optimised day
    Day 1 · morning

    Registration and hall orientation at JW Marriott Hotel and Suites Saigon

    Day 2 · core sessions

    Supplier meetings and product demos

    Day 3 · wrap-up

    Final negotiations and follow-up

    Networking spots

    2

    ICEF Asia 2027 registration concourse

    JW Marriott Hotel and Suites Saigon

    Central meeting point before and between hall appointments during show days.

    Organiser B2B lounge (if offered)

    JW Marriott Hotel and Suites Saigon

    Hosted matchmaking and buyer programmes when published by the organiser.

    Budget

    Costs & budget

    Build your working budget

    Adjust the inputs below to create a directional event budget.

    Estimated budget
    Live estimate
    • Hotel × 2 nights$190.00
    • Per diem × 2$150.00
    Estimated total$340.00

    This is a directional estimate. Please verify live rates before booking.

    Cost reference

    Official cost items and estimated ranges for exhibitors.

    visitor_ticket

    visitor · General admission

    USD 4950 / per person

    organiser_published

    Decision

    Visit, exhibit, or skip?

    Should you go?

    Use this quick check to decide whether ICEF Asia 2027 fits your visit, exhibit or skip plan.

    QUESTION 1 OF 6

    For ICEF Asia 2027, what is your primary role on the show floor?

    Decision matrix

    Compare participation options side by side to choose the best fit for your objectives.

    visit

    Your category focus and target suppliers align with the official exhibitor profile.

    Best for

    Buyers, engineers, and delegates sourcing Trade show solutions and benchmarking suppliers at ICEF Asia 2027 in Ho Chi Minh City.

    Min. budget

    $5,400.00

    Timeline

    4-8 weeks before opening day for registration, hotels, and travel.

    Risks

    Session times and ticket tiers may change - confirm the official agenda before booking.

    exhibit

    You have a defined lead-generation or distributor recruitment goal for this market.

    Best for

    Brands and manufacturers launching Trade show products who need qualified meetings with the event's trade audience.

    Min. budget

    $24,300.00

    Timeline

    3-6 months for stand booking, freight, staffing, and pre-show marketing.

    Risks

    Booth pricing and corner premiums vary by hall - confirm with the organiser sales team.

    skip

    Audience, geography, or commercial goals do not justify travel and stand costs this cycle.

    Best for

    Teams with weak category fit, budget constraints, or overlapping commitments during the Ho Chi Minh City show week.

    Timeline

    N/A

    Risks

    Skipping may mean missing buyer meetings if competitors exhibit or attend the same week.

    Gallery

    Photos

    Official imagery from ICEF Asia 2027
    Official imagery from ICEF Asia 2027
    Official ICEF Asia 2027 event branding
    Official ICEF Asia 2027 event branding

    FAQs & glossary

    Answers

    Frequently asked

    What is ICEF Asia?
    ICEF Asia is a B2B student recruitment event organised by ICEF, scheduled for 15-17 June 2027 in Ho Chi Minh City, Vietnam. It brings education providers together with student recruitment agents and counsellors from Asia and other regions.
    Who should attend ICEF Asia 2027?
    Education providers recruiting international students - universities, pathway colleges, boarding schools, language schools and vocational institutions - and student recruitment agents or counsellors placing students from Vietnam and wider Asia. Service suppliers with a clear role in the agent channel may also find the event relevant; confirm eligibility with ICEF.
    Is ICEF Asia open to students or only trade?
    It is a trade event for education providers, agents and counsellors. Students and parents should not plan to attend as visitors; check access rules with ICEF before making travel plans.
    Where is ICEF Asia 2027 held?
    The event is scheduled in Ho Chi Minh City, Vietnam. The capture lists JW Marriott Hotel and Suites Saigon as the venue hotel; confirm the final venue, meeting rooms and address on the ICEF Asia event page before booking.
    How do education providers register?
    Start on the ICEF Asia page at icef.com, choose the educator or provider participation option and confirm availability with ICEF. Registration usually involves a participation fee and a profile that agents can review; confirm current inclusions and deadlines directly with the organiser.
    How are agents selected for ICEF Asia?
    ICEF screens participating agents before the event. The exact criteria and current status should be confirmed with ICEF; providers can review agent profiles and request meetings through the event's matching process.
    What does it cost to attend as an educator?
    The capture lists educator participation from EUR 4,950. Confirm current fees, what they include, payment terms and any optional extras with ICEF before budgeting; flight, hotel and visa costs are separate.
    Do I need a visa for Vietnam?
    Many nationalities need a visa or e-visa for Vietnam. Check the official Vietnam immigration portal for your passport and apply before travel. Ask ICEF whether an invitation letter is available for registered participants.
    What is the meeting format?
    ICEF events are structured around pre-arranged meetings between educators and agents. Confirm the 2027 appointment schedule, meeting length and how many meetings each participant can request with ICEF.
    When should I book flights and hotels?
    Book flights and a hotel near the venue once your participation is confirmed. June is monsoon season in Ho Chi Minh City, so allow buffer time for wet-weather transport and check cancellation terms.

    Glossary

    1
    ICEF
    International Consultants for Education and Fairs, the organiser of ICEF Asia and a specialist in international student recruitment events and agent networking.
    2
    ICEF-screened agent
    A student recruitment agency that has completed ICEF's screening process before taking part in an ICEF event. Confirm the current screening criteria and status with ICEF.
    3
    Student recruitment agent
    An agency or adviser that helps students choose and apply to education institutions abroad, often earning commission from the institution.
    4
    Sub-agent
    A local agency that works under a larger recruitment agency or institution agreement, often covering secondary cities or specific student segments.
    5
    Study-abroad counsellor
    A school or agency adviser who guides students through destination choice, applications, visas and pre-departure preparation.
    6
    Pathway or foundation programme
    A preparatory course that helps international students meet academic and English requirements before entering a degree.
    7
    Transnational education (TNE)
    Programmes delivered by an institution outside its home country, including branch campuses, joint degrees and articulation arrangements.
    8
    Source market
    A country or region from which an institution or agency recruits international students.
    9
    Agent agreement
    A formal contract between an institution and an agency covering representation, commission, compliance and student support responsibilities.
    10
    Student mobility
    The movement of students between countries for education, including degree study, exchanges and short courses.
    11
    Conversion
    The share of enquiries or applications that become enrolled students; agencies and institutions track it to judge recruitment performance.
    12
    Pre-departure support
    Practical help with visas, accommodation, insurance, flights and orientation before a student leaves home.

    Also known as

    Alternate names and search phrases for this event.

    • ICEF Asia 2027 Ho Chi Minh City
    • ICEF Asia Ho Chi Minh City 2027
    • ICEF 2027
    • ICEF Ho Chi Minh City 2027
    • Ho Chi Minh City Vietnam
    • Ho Chi Minh City trade fair
    • Ho Chi Minh City trade show 2027
    • Trade show Ho Chi Minh City 2027
    • Trade show B2B Trade Expo Ho Chi Minh City

    Trust footer

    Sources

    1

    References

    1

    Publishers

    0

    Date checked

    1

    ICEF GmbH

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