IBS NYC 2027 is Be+Well New York, 7-9 March 2027 at the Javits Center: 450+ beauty, spa and wellness brands, 35+ educators and 180+ free classes.
Dates
7–9 Mar 2027
City / country
New York, United States
Venue
Javits Center
Time
expo doors and class start times are published in the official schedule
Are you the organiser of this event?
Event overview
Be+Well | Beauty and Wellness Show New York, the rebranded home of the International Beauty Show and IECSC New York, returns to the Javits Center from 7 to 9 March 2027.
For 108 years the New York edition has been the East Coast trade floor for hair, esthetics, spa and wellness professionals, and the 2027 edition runs as one combined show.
Buyers walk a floor of more than 450 exhibiting brands grouped into hair and salon, spa and wellness, nails, cosmetics, brows and lashes, and a business district, with 35+ educators delivering 50+ paid conference sessions and 180+ free classes.
TL;DR
Compare tools you would otherwise order blind, sit in classes that count toward license renewal, and buy at show-floor pricing from brands whose reps are on the stand. The education tracks are split by craft, so a colorist and an esthetician can each build a day that fits.
One floor reaches salon owners, booth renters, spa directors and distributors from the New York metro and the wider East Coast in three days. Buyers arrive with budgets and decision authority, and the neighborhood layout puts your category where visitors already walk.
Attendees, exhibitors & solutions
Visitor profile
Typical attendee groups you can expect to meet.
Exhibitor profile
Main supplier and exhibitor segments present at the show.
Product categories
Key solution areas showcased across the event.
Location & Facilities
Javits Center, 429 11th Avenue, New York, NY 10001, United States
Entrances & gates
Crystal Palace main entrance
11th Avenue side, steps from the 34 St-Hudson Yards subway exit.
Javits Center operates its own garage off West 40th Street; arrive before 9am on show days.
Step-free access from the 11th Avenue entrance, elevators to all hall levels; request assistance at the main desk.
Coat and bag check is on the concourse near the Crystal Palace entrance.
Food options
Javits Center concessions and café
On-site diningParking: On-site garage entrance is on West 40th Street; pre-book because show days fill early.
Gate: Enter through the main Crystal Palace lobby on 11th Avenue and follow signage to the expo halls.
Attend
Event days & opening times
Ticket info
Badge collection
Bring photo ID matching the name on the badge; VIP passes use a fast-track pickup desk.
Ticket notes
Tickets are sold as Expo, Essentials, Premium and VIP passes covering one or three expo days plus conference classes. Pass prices were not printed on the pages read, so no figure is listed.
Who runs the show
Forge
Show producer
What's on
How the last edition performed
Last edition
2026
This edition
2027
Visitors: 30,000
Exhibitors: 450
Next edition
Not announced yet
Impact
Three days on one floor replaces weeks of scattered showroom visits for a salon owner restocking color, shears, furniture and software. Because the education tracks run alongside the expo, the same trip covers license renewal and supplier negotiation.
Audience quality
The room is working professionals rather than the public: stylists, colorists, estheticians, barbers, nail and lash techs, spa directors and salon owners from the New York metro plus buyers flying in from the wider East Coast. Most arrive with a restock list and the authority to place an order on the floor.
Exhibitor outcomes
Value comes from qualified traffic and show-floor pricing rather than raw headcount: a brand that books meetings with metro distributors before the show and staffs demonstrations through the afternoon can convert a New York edition into a season of reorders. Budget for three days of staffing and demo product.
Intelligence
Key market insights, trends, news and related events to help you understand the bigger picture.
Why it matters
Beauty retail and professional services in the United States keep shifting toward independent salons and med-spas, which buy in small volumes but decide fast. The New York floor is where those buyers meet distributors and brands in person, and where East Coast pricing for the year is effectively set.
Key trends shaping this market and its wider industry.
Salon suites and chair renters reshape buying
Independent stylists working in suite-style salons buy their own color, shears and retail stock instead of relying on a shop manager's order.
What it changes: Exhibitors need small-pack options and single-unit pricing to serve buyers who no longer purchase through a salon wholesale account.
Esthetics and wellness merge into one service menu
Skin, body, gut-health and longevity language now appear on the same treatment menus, and clients expect the two to be connected.
What it changes: Suppliers selling devices, topicals or supplements can position across both esthetics and wellness buyers at a combined show.
Education is the purchase driver
Professionals choose an event by its class list as much as its exhibitor list, and license renewal hours are a hard requirement in most states.
What it changes: Brands that sponsor or teach a class reach buyers before they reach the stand, and class attendance is a stronger lead signal than a badge scan.
The New York edition opens the 2027 series, followed by Las Vegas in June and Florida in August. Buyers who cover more than one edition usually treat New York as the sourcing trip and the later shows as restock and education top-ups.
Be+Well New York 2027
New York, United States
Combined IBS and IECSC edition at the Javits Center; the largest of the three 2027 shows.
websiteBe+Well Las Vegas 2027
Las Vegas, United States
Second stop of the 2027 series, aimed at West Coast and international buyers.
websiteBe+Well Florida 2027
Miami Beach, United States
Two-day closing edition of the 2027 series in a new Miami Beach venue.
websiteQ1 sourcing trip
March dates suit buyers setting the spring and summer service menu.
Mid-year restock
June edition catches buyers who skipped New York.
Show dates and series order come from the 2027 series announcement; venue and programme details are confirmed on each edition's own site.
Plan your trip
Choose from the following airports, with convenient access to the event and venue.
John F. Kennedy International Airport
AirTrain to Jamaica then the LIRR or subway to Manhattan; allow 70-90 minutes door to door.
about 27 km
to venue
45-75 minutes by taxi depending on traffic
by car
Newark Liberty International Airport
NJ Transit or Amtrak to Penn Station, then a short walk or one subway stop to Hudson Yards.
about 20 km
to venue
40-60 minutes by taxi
by car
A range of accommodation options near the venue and across key areas.
USD 190–280 / night
Small rooms, walkable to the Javits in 25-35 minutes or two subway stops.
USD 300–430 / night
Full-service hotels with easy access to the 7 train at Times Square.
USD 500–750 / night
Walk to the Javits entrance in under ten minutes; book early because show week sells out.
Get around the city with these convenient transport options.
Subway
Cheapest and most reliable during show hours; contactless tap works at the turnstile.
Taxi or ride-hail
Traffic on 11th Avenue bunches before 9am; allow extra time or get dropped at 34th Street.
Plan your trip
Check the latest visa requirements and entry guidelines before travelling.
| Type | Who needs it | Fee | Processing | |
|---|---|---|---|---|
| B-1 business visitor | Visitors who are not eligible for the Visa Waiver Program | $185.00 | Weeks to months; apply well before travel | |
| ESTA (Visa Waiver Program) | Passport holders from Visa Waiver Program countries | $40.00 | Usually minutes to 72 hours |
No nationality enters visa-free without either ESTA or a visa; check your eligibility before booking.
The United States is not an ATA Carnet member for this purpose, so plan a temporary import bond or a customs broker for display goods.
Official visa pageWeather
Early March in New York is raw and windy: highs near 10C (50F), lows near 2C (36F), with rain or wet snow possible. The walk from the subway to the Javits entrance is exposed, so a warm layer and a compact umbrella earn their space.
Plan for the climate
Check temperatures and pack accordingly
Venue connectivity
The Javits Center has on-site Wi-Fi for visitors; the halls are large enough that a phone hotspot is a reasonable backup for card payments.
Ride-hailing
Taxis
Public transit
Car rentals
Useful information to help you have a smooth and respectful visit.
Tipping
Tipping is expected: 18-20% at restaurants, a dollar or two per drink at a bar, and a few dollars for coat check.
Sales tax
New York City sales tax is 8.875% and is added at the register, so quoted prices are not final totals.
Practical guides
Everything needed to arrive prepared, navigate the event, and make the visit productive.
Destination: JFK
Book 8-12 weeks out for March; fares into JFK and EWR price similarly, so pick the airport that suits your hotel.
Book flightsMost business visitors need either a B-1 visa or an approved ESTA before boarding.
Estimated cost: USD 40 (ESTA) or USD 185 (B-1, excluding travel to the consulate)
Processing: ESTA usually within 72 hours; a B-1 interview can take weeks
You cannot apply for either at the airport, and no visa is issued on arrival.
OfficialPartnerGet to the venue and around the city with these options.
Airport → venue: From JFK take the AirTrain to Jamaica and continue by LIRR or subway to Penn Station, then walk or take the 7 train to 34 St-Hudson Yards. From EWR use NJ Transit to Penn Station.
Hotel → venue: From Midtown the 7 train to 34 St-Hudson Yards is the fastest option; from Hudson Yards hotels it is a short walk.
Ride-hail: Uber and Lyft both serve the Javits; use the designated pickup zone rather than the taxi rank during peak exit times.
Public transit: OMNY contactless payment works on subway and bus; a single ride is USD 2.90 and a weekly cap applies.
Parking: The on-site garage is off West 40th Street; expect USD 45-70 per day during show week.
Plan and pack for the event climate.
Month: March
Temperature: 2-10C (36-50F)
Seasonality: Rain and occasional wet snow; March is one of the windier months in the city.
Packing: Layered clothing, a waterproof coat, comfortable shoes for concrete floors, and a charger for long days.
Plan your trip
Best day to visit: Day 1 (Sunday 7 March) for sourcing, Day 2 for classes
Day one has the freshest stock and the shortest class queues; day two is calmer for supplier conversations and the deeper education blocks, and Tuesday afternoons thin out as exhibitors begin teardown.
Register and pick a pass tier — Compare Expo, Essentials, Premium and VIP against the classes you actually want.
Book flights and hotel — Hudson Yards sells out first during show week.
Shortlist exhibitors and classes — Build a floor route by neighborhood and book class seats early.
Prepare badge documents and materials — Photo ID, professional credentials, business cards, order list.
Confirm travel and set the day plan — Check subway service changes and pack layers for the walk.
Badge collection and coffee
Crystal Palace lobbyHair and salon essentials walk
Expo floorSupplier meetings and demo bookings
Exhibitor standsConference class
Education roomsThe High Line
Walk
10 minutes on foot from the Javits
Elevated park on a former rail line; a short decompression walk between sessions.
Hudson Yards Edge and the Vessel
Observation
5 minutes on foot
Skyline views and a landmark photo stop within walking distance of the hall.
Hudson Yards restaurants
dining
Easy post-show dinners within walking distance of the venue.
Hotel lobby bars in Midtown
bar
Where supplier teams gather after the floor closes.
New York buyers move fast after a show and often place the first order within two weeks, so the follow-up window is short and specific.
Budget
Shell scheme
USD 390–560 / m²
Raw space
USD 350–550 / m²
Standard booth
9 m²
Bands are built from comparable US East Coast trade-show tariffs; the 2027 exhibitor manual was not published on the pages read.
sourceAdjust the inputs below to create a directional event budget.
This is a directional estimate. Please verify live rates before booking.
Official cost items and estimated ranges for exhibitors.
booth
exhibitor · 9 sqm shell
USD 3500–5000 / per stand
hotel
both · mid
USD 900–1290 / 3 nights
travel
visitor · domestic
USD 250–450 / return flight
| Item | For | Tier | Estimated range | Status | As of |
|---|---|---|---|---|---|
| booth | exhibitor | 9 sqm shell | USD 3500–5000 / per stand | estimate | 2026-10-31 |
| hotel | both | mid | USD 900–1290 / 3 nights | estimate | 2026-10-31 |
| travel | visitor | domestic | USD 250–450 / return flight | estimate | 2026-10-31 |
Decision
Six questions to decide whether to visit, exhibit or skip.
QUESTION 1 OF 6
What is your role?
Compare participation options side by side to choose the best fit for your objectives.
visit
You buy for one location and want to compare brands in person.
Best for
Salon and spa professionals restocking tools, color and equipment
Min. budget
$800.00
Timeline
4-6 weeks to book travel and classes
Risks
Class seats sell out
Hotel rates spike in show week
exhibit
You can staff three days and follow up within 48 hours.
Best for
Brands and distributors selling to the New York metro
Min. budget
$6,000.00
Timeline
90 days for space, build and freight
Risks
Shell costs exceed plan
Lead follow-up lapses after the show
skip
Your category is not sold here or no purchasing decision is planned this year.
Best for
Buyers outside beauty, spa and wellness with no 2027 budget
Timeline
Reassess for the 2028 edition
Risks
Missing a launch window
Book with
Javits Center
Owns and operates the New York convention center hosting the show.
Venue named on the official show site.
Delta Air Lines
Major carrier into JFK and LaGuardia with East Coast connections.
Not named as a show partner; useful route for visitors.
NYC Tourism + Conventions
Official destination marketing organisation for New York City.
City tourism body, not a show sponsor.
Professional Beauty Association
US trade association for salon, spa and beauty professionals.
Industry association for the sector, not a named partner.
Recommended providers
Official visa and ESTA guidance.
Filter for Hudson Yards and Midtown South.
Compare JFK, EWR and LGA before booking.
Official show services contractor
Assigned in the exhibitor manual; confirm before booking freight.
Travel and exhibition insurance quotes.
Short city experiences around show hours.
Badge-scanning and lead-capture hardware.
FAQs & glossary
Frequently asked
Glossary
Also known as
Alternate names and search phrases for this event.
5 more alternate names hidden
Trust footer
3
References
3
Publishers
3
Date checked
Be+Well / IBS New York
IBS New York
GlobeNewswire / Forge
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