Iberhoreca is the premier forum for the Iberian hotel and restaurant industry, taking place from 20-23 October 2026 in Costa Blanca, Spain.
Dates
20–23 Oct 2026
City / country
Costa Blanca, Spain
Venue
Melia Villaitana
Event overview
Iberhoreca is an annual forum that connects suppliers and buyers in the hospitality sector. Scheduled for 20-23 October 2026 at Melia Villaitana, this event focuses on creating business opportunities through personal relationships.
It features pre-arranged meetings and limited attendance to ensure a more exclusive experience. Iberhoreca takes place in Costa Blanca, Spain.
TL;DR
Attendees will benefit from networking with top-tier suppliers and buyers, gaining insights into the latest industry trends, and exploring new products and services tailored for the hospitality sector. Dates and Venue: Iberhoreca takes place from 20-23 October 2026 at Melia Villaitana, Costa Blanca, Spain. Buyer Authority: Attendees include purchasing directors from major hotel chains and restaurant groups in Spain and Portugal.
Who takes part: qualified HORECA buyers from Spain and Portugal (hotel,. What it is: IBERHORECA is a hosted-buyer meeting forum for the hotel, restaurant and catering (HORECA) channel across Spain and Portugal, built around pre-scheduled supplier appointments rather than open-floor browsing. Venue and city: Melia Villaitana, Benidorm, on Spain's Costa Blanca in Alicante province; the resort complex provides the meeting space used for the scheduled buyer-supplier agenda.
Attendees, exhibitors & solutions
Visitor profile
Typical attendee groups you can expect to meet.
Exhibitor profile
Main supplier and exhibitor segments present at the show.
Product categories
Key solution areas showcased across the event.
Location & Facilities
Costa Blanca, Spain
Melia Villaitana in Costa Blanca typically provides on-site or adjacent visitor parking during major trade fairs; confirm daily rates, payment methods and hall access on the organiser or venue website before travel.
Food options
On-site catering
On-site diningParking: Melia Villaitana in Costa Blanca typically provides on-site or adjacent visitor parking during major trade fairs; confirm daily rates, payment methods and hall access on the organiser or venue website before travel.
Gate: Follow organiser signage to the main visitor entrance at Melia Villaitana for badge collection; allow extra time for security screening during peak morning arrival.
Attend
Who runs the show
Event Management Company
How the last edition performed
Last edition
2025
Next edition
Not announced yet
Edition recap
Impact
Iberhoreca 2025 was covered in a post-show report available on Scribd. InfoHoreca reported that the 2025 edition consolidated Iberhoreca's leadership as a meeting point for the HORECA sector. The official site describes Iberhoreca as the leading hospitality forum for Spain and Portugal.
Intelligence
Key market insights, trends, news and related events to help you understand the bigger picture.
Why it matters
Attending Iberhoreca on 2026-10-20 to 2026-10-23 in Costa Blanca lets buyers and specifiers benchmark suppliers, see live demonstrations, and compress months of vendor meetings into one focused trade visit — worthwhile when your category roadmap aligns with the official exhibitor profile.
Key trends shaping this market and its wider industry.
Digital buyer journeys
What digital buyer journeys means for buyers and exhibitors in this sector.
Sustainability in procurement
What sustainability in procurement means for buyers and exhibitors in this sector.
Automation and labour efficiency
What automation and labour efficiency means for buyers and exhibitors in this sector.
Regional supply-chain resilience
What regional supply-chain resilience means for buyers and exhibitors in this sector.
Hybrid engagement models
What hybrid engagement models means for buyers and exhibitors in this sector.
Latest updates from across the market.
HoReCa & Foodservice in Spain: News and Trends - infoodspro
ReadHospitality Marketbeat Spain | ES | Cushman & Wakefield
ReadSpain Hospitality - Market Share Analysis, Industry Trends & Statistics ...
ReadSpain Hospitality Market Trends, Share, Size, Revenue, Demand ...
ReadSpain Hospitality Industry: 2026 Verified Stats
ReadBusiness Outlook 2026 | Hotels Spain | Christie & Co
ReadPlan your trip
Choose from the following airports, with convenient access to the event and venue.
Primary international gateway for the Costa Blanca venue district and the airport named in route data for the Melia Villaitana transfer. Terminal taxi ranks and airport coach services are the usual options; confirm current schedules with the operator
TBA
to venue
Approx. 45-60 minutes by car, taxi or rideshare to Melia Villaitana, Benidorm; confirm live traffic and transfer times before travel
by car
Valencia Airport
Consider only if ALC connections from your origin are poor; compare total door-to-door time including the onward transfer to Benidorm
TBA
to venue
Regional alternative to ALC with a longer road or rail transfer to Benidorm; confirm total journey times before booking
by car
Get around the city with these convenient transport options.
Bus / light rail
Public transit route data (Moovit) documents bus and light rail links serving Melia Villaitana in the Benidorm area. Check current line numbers and timetables from Alicante and Benidorm centre before travel; single-journey fares quoted here are approximate.
Airport bus
Cheapest option but usually requires a change in Alicante; allow extra time with luggage and confirm the last service of the day before an evening arrival.
Taxi / rideshare
Route tools list taxi among the transfer options for this airport-to-venue route. Official airport taxi ranks are the safer choice for a fixed, metered journey; rideshare availability in the area should be checked locally.
Car / parking
On-site parking is available at Melia Villaitana according to venue information; confirm daily rates and access arrangements on the organiser or venue site. Rental cars can be collected at Alicante-Elche Airport (ALC).
taxi
Regional alternative to ALC with a longer road or rail transfer to Benidorm; confirm total journey times before booking.; Consider only if ALC connections from your origin are poor; compare total door-to-door time including the onward transfer to Benidorm.
Plan your trip
Check the latest visa requirements and entry guidelines before travelling.
Weather
Costa Blanca in October typically offers mild Mediterranean conditions suitable for business travel, with daytime warmth and cooler evenings. Check a current forecast closer to the event; several climate sources report October as a transitional month between summer heat and autumn rain.
Plan for the climate
Check temperatures and pack accordingly
Venue connectivity
Mobile and internet connectivity in Spain is covered by EU roaming rules for EU visitors; non-EU travellers should confirm roaming or local SIM options before travelling to Benidorm and Melia Villaitana.
Ride-hailing
Taxis
Public transit
Car rentals
Useful information to help you have a smooth and respectful visit.
Business hours
Spanish business schedules often include a later, longer lunch break; IBERHORECA's pre-scheduled meeting agenda sets the working rhythm on site, so plan around the published appointment slots rather than a standard office day.
Language
Official organiser content is published in Spanish, Portuguese and English. As a Spain and Portugal HORECA forum, Spanish is widely spoken among buyers and venue staff; English is common in the international supplier community.
Local currency
Spain uses the euro (EUR). Card payments are widely accepted at hotels and the venue; keep some cash for small purchases such as taxis or cafes.
Registration and access
Confirm buyer or supplier registration with the organiser before travelling to Benidorm; access is based on the registered meeting programme rather than an open public ticket.
Meal times
Lunch in Spain is typically taken between roughly 14:00 and 15:30 and dinner from about 21:00. Catering during the event follows the organiser's agenda, so check the day plan if you are arranging off-site meals with buyers.
Tipping
Tipping is modest and discretionary in Spain; some restaurant bills already include service. Small rounding-up or a few euros is common for good service.
Practical guides
Everything needed to arrive prepared, navigate the event, and make the visit productive.
Destination: ALC
Compare flights to the nearest international gateway serving Costa Blanca; confirm ground transport on the organiser site.
Spain is in the Schengen area; visa-free short business stays apply to many nationalities, while others need a Schengen Type C short-stay visa. Verify your specific nationality's requirement with the Spanish Ministry of Foreign Affairs or your nearest Spanish consulate before travel.
Processing: Varies by nationality; apply several weeks before travel.
BLS Spain Visa Application Centres handle Schengen visa applications in many countries. Carry your event registration or invitation letter when applying for a business-purpose visa; check the Spanish Ministry of Interior entry requirements page for the latest list.
OfficialFind a stay near the venue with options for every budget.
Check-in (recommended)
2026-10-05
Check-out (recommended)
2026-10-07
Get to the venue and around the city with these options.
Airport → venue: Primary gateways: Alicante-Elche Airport (ALC): Approx. 45-60 minutes by car, taxi or rideshare to Melia Villaitana, Benidorm; confirm live traffic and transfer times before travel; Valencia Airport (VLC): Regional alternative to ALC with a longer road or rail transfer to Benidorm; confirm total journey times before booking. Allow road or rail time to Melia Villaitana; on-site parking is usually available at major exhibition venues.
Hotel → venue: Precinct hotels near Melia Villaitana: Near Melia Villaitana (950 m): Four Points by Sheraton Costa Blanca Resort; Near Melia Villaitana (1.7 km): Four Points by Sheraton Costa Blanca Villas; Near Melia Villaitana (3 km): Poseidon Resort (Hotel Poseidon).
Ride-hail: Ride-hailing apps are commonly used in Costa Blanca; confirm local availability before travel.
Public transit: Bus and light rail options serve Melia Villaitana in Benidorm, per public transit route data. Check Moovit or the venue's arrival page for current line numbers and timetables from Alicante and Benidorm centre.
Parking: On-site parking is available at Melia Villaitana; confirm daily rates and hall access on the organiser or venue site.
Plan and pack for the event climate.
Month: October 2026
Temperature: Mild; check current forecast (multiple Costa Blanca October climate sources available)
Seasonality: October is a transitional month on the Costa Blanca; some rain is possible and temperatures ease from summer highs. Confirm with a live forecast closer to the show.
Packing: Pack light layers for warm days and cooler evenings, smart business casual for buyer and supplier meetings, and a compact umbrella in case of October showers. Comfortable shoes suit the resort venue's outdoor areas.
Plan your trip
Best day to visit: Day 2 (mid-show)
Mid-show days at Iberhoreca usually combine full exhibitor attendance with scheduled B2B meetings, before early pack-down on the final day.
Confirm your hosted-buyer registration status on iberhoreca.com and check your meeting schedule.
Book flights into Alicante-Elche Airport (ALC) - approx. 36 min drive to Melia Villaitana.
Reserve accommodation: Four Points by Sheraton Costa Blanca Resort or Villas (4-star) are within 1.7 km; Poseidon Resort (3-star) about 3 km.
Check Schengen entry requirements for your nationality and prepare business visa documents if needed.
Prepare your priority supplier wish list for pre-scheduled meetings.
Confirm local transport from your hotel to Melia Villaitana (bus, light rail or taxi).
Check in for your flight, confirm hotel arrival time and download any organiser app or schedule.
Arrive early at Melia Villaitana for registration and first meetings; October Costa Blanca weather is mild but bring a light layer.
Registration and hall orientation at Melia Villaitana
Supplier meetings and product demos
Final negotiations and follow-up
Iberhoreca registration concourse
Melia Villaitana
Central meeting point before and between hall appointments during show days.
Organiser B2B lounge (if offered)
Melia Villaitana
Hosted matchmaking and buyer programmes when published by the organiser.
Budget
Adjust the inputs below to create a directional event budget.
This is a directional estimate. Please verify live rates before booking.
Decision
Use this quick check to decide whether Iberhoreca fits your visit, exhibit or skip plan.
QUESTION 1 OF 6
What is your primary role?
Compare participation options side by side to choose the best fit for your objectives.
visit
Your category focus aligns with the official product themes.
Best for
Buyers, researchers, and delegates evaluating the programme and networking value.
Min. budget
$400.00
Timeline
4-8 weeks before opening day for registration and travel.
Risks
Limited session times published - confirm agenda before booking.
exhibit
You have a clear lead-generation or launch goal for this market.
Best for
Suppliers and brands seeking qualified meetings with the event audience.
Min. budget
$2,500.00
Timeline
3-6 months for stand booking, freight, and marketing prep.
Risks
Booth pricing not published in captured sources - confirm with organiser.
skip
Programme, audience, or commercial goals do not match your plan.
Best for
Teams whose category or region fit is weak this edition.
Timeline
N/A
Risks
No major risks listed.
Gallery
FAQs & glossary
Frequently asked
Glossary
Also known as
Alternate names and search phrases for this event.
Display a free company card at your booth, or share your professional card on the show floor.
