Join us for IAA MOBILITY 2027 in Munich from September 7 to 12, focusing on the future of mobility.
Dates
7–12 Sep 2027
City / country
Munich, Germany
Venue
Munich
Time
9:00 AM – 6:00 PM
Are you the organiser of this event?
Event overview
IAA MOBILITY 2027 will take place from September 7 to 12, 2027, in Munich, showcasing the future of mobility.
This event will bring together key innovators and decision-makers in the mobility sector.
TL;DR
Visitors will gain insights into the latest mobility technologies, network with industry leaders, and participate in engaging discussions on future trends. Edition and Dates: IAA MOBILITY 2027 runs September 7-12, 2027 in Munich, Germany. Location and Venue: Hosted on the Munich show grounds in Germany's leading automotive and mobility hub. Who Attends: Automotive manufacturers, technology providers, energy firms and mobility service operators.
Exhibitors will have the chance to showcase their latest products and solutions, connect with potential clients, and enhance their visibility in the mobility sector. Location and Venue: Hosted on the Munich show grounds in Germany's leading automotive and mobility hub. IAA MOBILITY 2027 is crucial for industry stakeholders to explore transformative trends in mobility, including electrification, AI, and sustainable solutions. It serves as a platform for networking.
Attendees, exhibitors & solutions
Visitor profile
Typical attendee groups you can expect to meet.
Exhibitor profile
Main supplier and exhibitor segments present at the show.
Product categories
Key solution areas showcased across the event.
Location & Facilities
Munich, Germany
Parking is available at the West parking garage. Further information will follow.
Parking: Parking is available at the West parking garage. Further information will follow.
Attend
Event days & opening times
How the last edition performed
Current edition
2027
Visitors
300,000
Exhibitors
700
Impact
IAA MOBILITY 2027 will take place from September 7 to 12, 2027, in Munich, showcasing the future of mobility. This event will bring together key innovators and decision-makers in the mobility sector. IAA MOBILITY 2027 is crucial for industry stakeholders to explore transformative trends in mobility, including electrification, AI, and sustainable solutions. It serves as a platform for networking and collaboration among key players.
Audience quality
Visitors typically include Industry professionals from automotive and technology sectors, Government representatives focused on mobility policies, Investors looking for innovative mobility solutions, Researchers and academics in transportation and mobility. Event dates: September 7-12, 2027. Location: Munich, Germany. Focus on future mobility innovations. Networking opportunities with industry leaders. IAA MOBILITY 2027 attracts an audience aligned with the organiser's published visitor positioning.
Exhibitor outcomes
Exhibitors will have the chance to showcase their latest products and solutions, connect with potential clients, and enhance their visibility in the mobility sector. IAA MOBILITY 2027 is crucial for industry stakeholders to explore transformative trends in mobility, including electrification, AI, and sustainable solutions. It serves as a platform for networking and collaboration among key players. Exhibitor categories include Automotive manufacturers, Technology providers for mobility solutions, Sustainable energy.
Intelligence
Key market insights, trends, news and related events to help you understand the bigger picture.
Why it matters
IAA MOBILITY is one of the world's largest mobility platforms and the flagship European meeting point for OEMs, Tier-1 suppliers, charging and energy players, software/ADAS vendors, micromobility brands and city and transport policymakers. Its dual format — a paid B2B Summit at Messe München and a free, high-footfall Open Space across central Munich — puts launch-stage decision makers and consumer demand signals in the same week. For suppliers, a Munich presence is effectively a route into German OEM and Tier-1 procurement, while for buyers it is the fastest way to benchmark European and Chinese vehicle, software and charging roadmaps in one trip.
Key trends shaping this market and its wider industry.
Software-defined vehicles and ADAS
OEM roadmaps now lead on software stacks, zonal architectures and assisted-driving features, pushing chip, sensor, middleware and integration suppliers to the front of the show floor.
EV powertrain and battery cost pressure
Battery chemistry, localisation and cost reduction dominate supplier conversations as European EV demand growth cools and pricing pressure from Chinese entrants intensifies.
Charging, grid and energy services
Megawatt charging, depot infrastructure, V2G and energy-management services are a fast-growing exhibitor category tied to fleet and utility buyers.
Chinese OEM and supplier expansion into Europe
Chinese brands continue to scale European distribution and local production plans, making EU tariff and homologation strategy a central commercial topic at the show.
Urban mobility, cycling and micromobility
The Open Space footprint keeps bicycles, e-bikes, shared mobility and city policy in the same conversation as passenger cars and commercial vehicles.
IAA MOBILITY sits in a September slot within a year-round circuit that pairs a January–March technology/consumer phase with an April auto-show phase and a Q4 motorcycle and two-wheel phase. Use the circuit to sequence launches, sales travel and budget across the year rather than treating IAA as a standalone trip.
Q1 — technology and connectivity phase
Q2 — auto show phase
Q3 — mobility phase
Q4 — two-wheel and aftermarket phase
Circuit assembled from public event calendars and organiser sites; confirm dates and formats on each event's official website before planning travel.
Plan your trip
Choose from the following airports, with convenient access to the event and venue.
Munich Airport is the main Bavarian gateway.
to venue
35–50 min off-peak
by car
Gateway airport for Munich.
to venue
by car
Gateway airport for Munich.
to venue
by car
A range of accommodation options near the venue and across key areas.
USD 90–160 / night
Rates rise sharply during IAA week and the adjacent Oktoberfest window; book 2–4 months ahead or accept outer-district stock near the U2 line.
sourceUSD 160–300 / night
Best balance of U-Bahn access and price; many properties sit on or near the U2 line that serves Messestadt West/East.
sourceUSD 300–550 / night
Choose city centre if you plan to combine Summit days with the downtown IAA Open Space and evening client dinners.
sourceGet around the city with these convenient transport options.
taxi
Munich Airport is the main Bavarian gateway.
taxi
taxi
Plan your trip
Check the latest visa requirements and entry guidelines before travelling.
| Type | Who needs it | Fee | Processing | |
|---|---|---|---|---|
| Schengen short-stay visa (Type C) | Nationals of countries without a Schengen visa-waiver agreement with the EU (e.g. India, China, Turkey, Russia and much of Africa, Asia and the Middle East). | — | Typically 15 calendar days; up to 45 days where additional checks are required. | |
| Visa-free entry (90 days in any 180-day period) | EU/EEA and Swiss citizens (unrestricted), plus visa-waiver nationals including the UK, US, Canada, Japan, South Korea, Australia, New Zealand and Brazil. | — | No application needed; entry granted at the border for the waiver period. |
EU/EEA, Swiss, UK, US, Canadian, Japanese, South Korean, Australian, New Zealand and most Latin American passport holders enter visa-free for 90 days in any 180. Always confirm your specific nationality against the Federal Foreign Office visa list before booking.
Germany is a party to the ATA Convention and carnets are routinely used for temporary admission of trade-fair exhibits and demo vehicles. Validate procedure and customs handling with German customs and the organiser's logistics partner, and allow several weeks for carnet issuance.
Official visa pageWeather
September in Munich is early autumn: average highs of about 18–21 °C and lows of 9–11 °C, with roughly 70–80 mm of rain spread over 11–13 days and a real chance of cool, wet spells later in the month. Evenings drop toward single digits, so pack layers and a compact umbrella — and note that the adjacent Oktoberfest period lifts hotel demand from mid-September.
Plan for the climate
Check temperatures and pack accordingly
Venue connectivity
Confirm mobile roaming or local SIM options for business visitors to Germany.
Ride-hailing
Taxis
Public transit
Car rentals
Useful information to help you have a smooth and respectful visit.
Tipping and payment
Service charge is included, but rounding up or adding 5–10% is customary in restaurants, cafés and taxis. Cash is still widely used in Bavaria; keep some euros even if you rely on cards.
Business etiquette and dress
Business dress is conservative (suit or smart business attire). Shake hands on greeting, use 'Herr'/'Frau' plus surname until invited otherwise, and be punctual — arriving late to a stand meeting is noticed.
Sundays and quiet hours
Most shops close on Sundays and public holidays (rail stations and airports excepted), and quiet hours apply at night and on Sundays. Plan exhibition-day errands and shopping for weekdays.
Practical guides
Everything needed to arrive prepared, navigate the event, and make the visit productive.
Destination: MUC
Book flights to MUC when possible for the shortest transfer to the venue; compare FMM only if fares are materially lower.
Germany is in the Schengen area. EU/EEA and Swiss citizens travel freely; UK, US, Canadian, Japanese and most other visa-waiver nationals can stay up to 90 days in any 180 without a visa. Nationals of countries without a waiver (e.g. India, China, Turkey) need a Schengen Type C short-stay visa — EUR 90 for adults, typically around 15 days processing, applied for at the German mission in your country of residence. Carry your IAA registration or stand confirmation, accommodation proof and travel medical insurance (min. EUR 30,000 cover).
Estimated cost: Varies by visa type and nationality (check official site).
Processing: Varies by nationality; apply several weeks before travel.
Apply at the German mission in your country of residence, up to 6 months ahead and at least 15 days before travel. Adults EUR 90; children 6–12 EUR 45; under 6 free. Requires biometrics, travel medical insurance with min. EUR 30,000 cover, accommodation proof and — for exhibitors — an IAA registration/stand confirmation. A future ETIAS pre-travel authorisation is planned for visa-exempt travellers
OfficialFind a stay near the venue with options for every budget.
Areas to stay
City centre (Altstadt/Lehel) and Bogenhausen — 20–35 min by car or U-Bahn to the venue · Eastern Munich (Bogenhausen, Riem) — 10–25 min to Messe München · Riem / Messe München east (Riem, Aschheim, Dornach) — 5–15 min to the fairgrounds
Get to the venue and around the city with these options.
Airport → venue: Primary gateways: Munich Airport (MUC): 35–50 min off-peak; Memmingen Airport (FMM): Gateway airport for Munich.; Nuremberg Airport (NUE): Gateway airport for Munich.. Allow road or rail time to Munich Exhibition Centre; on-site parking is usually available at major exhibition venues.
Hotel → venue: Precinct hotels near Munich Exhibition Centre: Riem / Messe München east (Riem, Aschheim, Dornach) — 5–15 min to the fairgrounds: B&B Hotel München-Messe, ibis budget München Messe, Premier Inn München Messe; Eastern Munich (Bogenhausen, Riem) — 10–25 min to Messe München: H2 Hotel München Messe, Motel One München-Messe, NH München Messe; City centre (Altstadt/Lehel) and Bogenhausen — 20–35 min by car or U-Bahn to the venue: The Westin Grand Munich, Sofitel Munich Bayerpost, Hilton Munich City.
Ride-hail: Ride-hailing apps are commonly used in Munich; confirm local availability before travel.
Public transit: Check local bus/metro options for routes to Munich Exhibition Centre.
Parking: On-site parking is available at Munich Exhibition Centre; confirm daily rates and hall access on the organiser or venue site.
Plan and pack for the event climate.
Month: September 2027
Temperature: 9–21 °C typical September range in Munich (lows 9–11 °C, highs 18–21 °C)
Seasonality: Moderately wet: roughly 70–80 mm of rain over 11–13 days, mostly as passing showers rather than all-day rain. Days shorten noticeably across the event week and evenings turn cool, so pack layers, a light waterproof and an umbrella.
Packing: Moderately wet: roughly 70–80 mm of rain over 11–13 days, mostly as passing showers rather than all-day rain. Days shorten noticeably across the event week and evenings turn cool, so pack layers, a light waterproof and an umbrella.
Plan your trip
Best day to visit: Thursday 9 September 2027 (day 3 of the run)
Trade-floor density at IAA MOBILITY is highest early in the week while exhibitor teams are fully staffed and the Summit conference programme runs at full pace, and the downtown Open Space — historically a weekend-weighted, free public footprint — overlaps toward the back half of the week. Thursday lets a business visitor combine the densest B2B meetings with consumer-facing launches and evening networking in Munich, and it leaves Friday for follow-ups or a side trip. Confirm the final 2027 day-by-day programme and Open Space opening days on iaa-mobility.com before booking flights and hotels.
Check passport validity and Schengen entry requirements for Germany — Confirm whether a Schengen short-stay visa is required for your nationality before booking.
Book flights into Munich Airport (MUC) — MUC is the primary gateway to the city and the IAA MOBILITY show grounds.
Reserve a hotel in Munich near the venue or city centre — September is a busy travel month in Munich, so early booking improves rates and location.
Complete online visitor registration and select your badge — Register through the official site at iaa-mobility.com once registration opens.
Download the hall plan and full programme schedule — Map target exhibitors and halls before you travel to plan your route.
Pre-schedule B2B meetings with exhibitors and partners — Use the exhibitor list or matchmaking tools to request meetings in advance.
Shortlist keynotes, panels and IAA Summit sessions — Block calendar slots for the sessions most relevant to your business goals.
Plan local transport between hotel and venue — Munich has U-Bahn and S-Bahn links to the show grounds; confirm your route and travel times.
Prepare business cards, meeting documents and demo materials — Pack printed and digital collateral for scheduled meetings.
Check the Munich forecast and pack accordingly — Check the Munich forecast before departure and pack layers appropriate for early September.
Arrange travel insurance and a payment method for Germany — Germany uses the euro (EUR); carry a card and some cash for transport and incidentals.
Plan Day-1 arrival and badge collection at the venue — Arrive early on the first show day to clear security and collect your badge.
Registration and orientation walk through the IAA Summit halls; collect the floor plan and exhibitor directory, then target OEM launch stands first while trade-day floor traffic is still light.
Messe München — IAA Summit hallsBack-to-back supplier and Tier-1 meetings booked through the matchmaking tool, closing with the afternoon conference keynote block.
Messe München — Summit conference and B2B matchmaking areasDeep-dive hall route: software/ADAS, charging and energy, cycling and micromobility suppliers; finish at the outdoor test-drive and demo area.
Messe München halls plus IAA Experience outdoor areaDowntown IAA Open Space (Marienplatz, Odeonsplatz, Königsplatz) for consumer-facing launches and brand activations, then evening networking in the city centre.
Munich city centre — IAA Open Space footprintIAA Summit matchmaking and conference lounges
Organiser-run matchmaking, speaker Q&A and partner lounges concentrate qualified OEM/Tier-1 buyers during trade days.
IAA Open Space, downtown Munich
Free public footprint with brand activations and evening programming — the easiest place to make informal introductions away from the stand floor.
Viktualienmarkt and city-centre beer gardens
Bavarian beer-garden and tavern culture is the default setting for evening business conversations, within walking distance of the Open Space.
Budget
Official cost items and estimated ranges for exhibitors.
visa_fee
visitor · standard
EUR 90 / per adult Schengen short-stay (Type C) visa
visitor_ticket
visitor · standard
EUR 25–60 / per visitor pass (day to multi-day range; Open Space city footprint is generally free to enter)
booth_space
exhibitor · standard
EUR 300–450 / per sqm of stand space (Munich trade-fair rate, indicative)
| Item | For | Tier | Estimated range | Status | As of |
|---|---|---|---|---|---|
| visa_fee | visitor | standard | EUR 90 / per adult Schengen short-stay (Type C) visa | official | |
| visitor_ticket | visitor | standard | EUR 25–60 / per visitor pass (day to multi-day range; Open Space city footprint is generally free to enter) | estimate | |
| booth_space | exhibitor | standard | EUR 300–450 / per sqm of stand space (Munich trade-fair rate, indicative) | estimate |
Decision
Pick the closest answer for each. Your recommendation updates live.
QUESTION 1 OF 6
What is your primary role?
Compare participation options side by side to choose the best fit for your objectives.
visit
You want OEM world premieres, supplier meetings and market scouting in a 2–3 day trip and do not need a branded presence.
Best for
Product scouts, fleet and technology buyers, policy and startup teams who need market intelligence and partner meetings without a stand.
Min. budget
$700.00
Timeline
4–8 weeks (Schengen visa 2–6 weeks; hotel booked 2–4 months ahead for IAA week)
Risks
Budget estimate from listing cost signals — confirm live rates.
Munich hotel rates spike during IAA week and the adjacent Oktoberfest window; late booking can double accommodation cost.
Schengen appointment slots can be scarce in peak season for visa-required nationalities.
exhibit
You have a qualified pipeline of OEM/Tier-1/fleet buyers and need live demos, scheduled meetings and brand visibility on the show floor.
Best for
Tier-1/Tier-2 suppliers, charging and energy providers, software/ADAS vendors and mobility startups selling into OEM, fleet and city buyers.
Min. budget
$3,500.00
Timeline
6–12 months (stand space booking, design/build, freight and ATA carnet, staff travel)
Risks
Budget estimate from listing cost signals — confirm live rates.
Budget estimate from listing cost signals — confirm booth pricing with the organiser.
Stand space, build, logistics and Messe München services typically push total cost well above a minimal shell stand.
Stand design lead times and customs clearance can exceed three months.
skip
Budget or travel constraints apply, or your target buyers are better reached at CES, MWC Barcelona or a regional mobility show.
Best for
Teams with no EU pipeline, or those able to reach the same buyers at a closer regional event for lower travel cost.
Timeline
n/a
Risks
No major risks listed.
FAQs & glossary
Frequently asked
Glossary
Trust footer
6
References
1
Publishers
0
Date checked
IAA MOBILITY
Display a free company card at your booth, or share your professional card on the show floor.
