Digital buyer journeys
What digital buyer journeys means for buyers and exhibitors in this sector.
Event overview
Overview
The Huishoudbeurs is the annual lifestyle event in the Netherlands, celebrating its 80th edition from February 20 to 27, 2027, at RAI Amsterdam. Visitors can shop, discover new products, and gain inspiration across various sectors including beauty, fashion, and food.
This event offers a unique opportunity for brands to connect with an engaged audience and showcase their latest innovations. Huishoudbeurs takes place in Amsterdam, Netherlands.
TL;DR
- 1Dates and Venue: Huishoudbeurs 2027 runs 20-27 February 2027 at RAI Amsterdam, Europaplein, Amsterdam, Netherlands.
- 2Format: A public consumer lifestyle fair rather than a trade-only show - Dutch households buy, sample and book products directly on the stands across eight show days.
- 3Sector Focus: Beauty and personal care, fashion and accessories, food and drink, home and interior, wellness and self-care, plus lifestyle services aimed at households.
- 4Tickets: Day tickets from EUR 10.98 (Monday-Wednesday) and EUR 12.48 (Thursday-Sunday); afternoon tickets from EUR 11.95 and EUR 13.95; evening tickets EUR 8.95 on Thursday and Friday (17:00-21:00); child tickets EUR 8.95 for ages 5-16
- 5Ticket timing: The listing flags ticket sales opening on 10 November; confirm the live on-sale date and current prices on huishoudbeurs.nl before booking.
Why visit
Huishoudbeurs turns RAI Amsterdam into a consumer lifestyle hall for eight days each February, with beauty counters, fashion rails, home and kitchen displays, food sampling stands and live demo stages under one roof. Dates and Venue: Huishoudbeurs 2027 runs from February 20 to 27 at RAI Amsterdam.
Why exhibit
Exhibitors gain direct access to a large and diverse consumer audience, allowing them to increase visibility, gather live feedback, and enhance brand loyalty through personal interactions. Scale and Focus: Celebrating its 80th edition, the event features over 300 stands and 250 brands. Buyer Authority: Attracting a diverse audience seeking inspiration, new products, and personal advice.
Attendees, exhibitors & solutions
Who this event is for
Visitor profile
Typical attendee groups you can expect to meet.
Dutch households planning spring purchases for kitchen, interior and home organisation
Beauty and self-care shoppers booking makeovers, skin consultations and product demos
Fashion shoppers browsing new-season and end-of-season apparel, shoes and accessories
Food and drink visitors attending tastings, cooking demos and specialty-producer stands
Friends and family groups treating the fair as a full day out in Amsterdam
Wellness-focused visitors comparing supplements, personal care and lifestyle services
Deal-seeking consumers who come for show-only bundles, samples and multi-buy offers
Exhibitor profile
Main supplier and exhibitor segments present at the show.
Beauty, skincare and cosmetics brands running makeover, sampling and product-demo counters
Fashion and accessory labels selling directly to consumers with show-week pricing
Food and beverage producers offering tastings and take-home packs
Home, interior and housewares suppliers demonstrating kitchen and organisation products
Wellness, self-care and personal-service providers selling treatments or subscriptions
Consumer lifestyle brands using the fair for direct-to-consumer launches and lead capture
Leisure, travel and experience providers targeting Dutch households planning spring trips
Product categories
Key solution areas showcased across the event.
Beauty, skincare, cosmetics and personal care
Fashion apparel, shoes and accessories
Food, drink and culinary demonstration products
Home, interior, kitchen and household organisation
Wellness, supplements and self-care services
Lifestyle and leisure products aimed at Dutch households
Consumer show offers, sample packs and show-only bundles
Location & Facilities
Venue
RAI Amsterdam
Europaplein 24, 1078 GZ Amsterdam
Facilities
Parking
RAI Amsterdam in Amsterdam typically provides on-site or adjacent visitor parking during major trade fairs; confirm daily rates, payment methods and hall access on the organiser or venue website before travel.
Food options
On-site catering
On-site diningParking: RAI Amsterdam in Amsterdam typically provides on-site or adjacent visitor parking during major trade fairs; confirm daily rates, payment methods and hall access on the organiser or venue website before travel.
Gate: Follow organiser signage to the main visitor entrance at RAI Amsterdam for badge collection; allow extra time for security screening during peak morning arrival.
Attend
Entry & tickets
General admission
Day ticket for Monday, Tuesday, and Wednesday during the 50% discount period.
10.98General admission
Day ticket for Thursday, Friday, Saturday, and Sunday.
12.48General admission
Afternoon ticket starting from 14:00 on Monday, Tuesday, and Wednesday.
11.95General admission
Afternoon ticket starting from 14:00 on Thursday, Friday, Saturday, and Sunday.
13.95General admission
Evening ticket for Thursday and Friday from 17:00 to 21:00.
8.95General admission
VIP upgrade available with a day ticket.
39.95General admission
VIP ticket with exclusive benefits.
54.95General admission
Child ticket for ages 5 to 16.
8.95
Who runs the show
Organisers
RAI Amsterdam
How the last edition performed
Previous edition
Last edition
—
Completed
Exhibitors: 300
Next edition
Not announced yet
Intelligence
Market context
Key market insights, trends, news and related events to help you understand the bigger picture.
Amsterdam, Netherlands
Why it matters
Attending Huishoudbeurs on 2027-02-20 to 2027-02-27 in Amsterdam lets buyers and specifiers benchmark suppliers, see live demonstrations, and compress months of vendor meetings into one focused trade visit — worthwhile when your category roadmap aligns with the official exhibitor profile.
Industry trends
Key trends shaping this market and its wider industry.
Sustainability in procurement
What sustainability in procurement means for buyers and exhibitors in this sector.
Automation and labour efficiency
What automation and labour efficiency means for buyers and exhibitors in this sector.
Regional supply-chain resilience
What regional supply-chain resilience means for buyers and exhibitors in this sector.
Hybrid engagement models
What hybrid engagement models means for buyers and exhibitors in this sector.
Plan your trip
Travel & logistics
Local currency · EUR
Arrival airports
Choose from the following airports, with convenient access to the event and venue.
Amsterdam Schiphol
to venue
by car
Hotel tiers
A range of accommodation options near the venue and across key areas.
upscale
Vondelpark / Museum QuarterFour-star properties listed in the RAI Amsterdam hotel search for the show week; both show parking and fitness amenities in the capture. Roughly 15-20 minutes from the RAI by tram or metro.
midscale
Oosterpark / Fizeaustraat, east AmsterdamHotel V and citizenM properties sit in the east Amsterdam cluster closest to the RAI; the capture lists citizenM Amsterdam Amstel as a four-star hotel with free Wi-Fi. Approximate nightly USD bands.
budget / hostel
Amstel and RAI fringeMEININGER Amsterdam Amstel is listed 2.1 km from RAI with paid breakfast and parking; Hotel Flipper is 1.6 km from RAI with free breakfast and an airport shuttle. Approximate bands, confirm live availability.
Local transport
Get around the city with these convenient transport options.
train
Estimated costEUR 10-22 airport or regional rail single journey
Best forAmsterdam Airport Schiphol (AMS) to Amsterdam RAI station
NS rail runs from Schiphol into Amsterdam; change at Amsterdam Zuid for Amsterdam RAI on most services. The RAI complex has its own station directly beside the halls, about 15-25 minutes door to door.
metro / tram
Estimated costEUR 35-85 taxi or rideshare to the venue district
Best forAmsterdam city centre to RAI Amsterdam (Europaplein)
GVB metro and tram routes serve the Europaplein and RAI area, with roughly 15-20 minutes from the central stations. Contactless bank-card payment works on GVB services; check the GVB route planner for the best line from your hotel.
taxi / rideshare
Estimated costEUR 35-85 taxi or rideshare to the venue district
Best forAmsterdam Schiphol (AMS) to RAI Amsterdam
The RAI complex sits on Europaplein in the south of the city. Journey time depends heavily on A10 ring traffic and is longer during the morning and evening peaks of the fair week.
walking
Estimated costNo fare
Best forRAI fringe hotels to the Huishoudbeurs halls
Budget and midscale properties in the Amstel and RAI fringe are roughly 1.5-2.5 km from the halls, which is a 20-30 minute walk or a short tram hop in February weather.
Weather
February is one of Amsterdam's coolest months. Expect typical daytime highs around 5-8 C and overnight lows near 0-2 C, with wind off the IJ and passing rain showers. Snow is possible but rarely settles for long. Daylight runs roughly 08:00-18:00 during the 20-27 February fair week. Treat these as climatological bands and confirm the forecast in the week before travel.
Plan for the climate
Check temperatures and pack accordingly
Venue connectivity
EU roaming rules apply for visitors travelling with a SIM from another EU or EEA country. Short-term visitors from outside the EU can buy prepaid data from Dutch operators such as KPN, VodafoneZiggo or Odido at Schiphol or city-centre shops, with passport registration often required. Wi-Fi availability inside the RAI halls should be confirmed with the venue or your stand contractor, and exhibitors running live demos should consider a backup connection.
Ride-hailing
Taxis
Public transit
Car rentals
Cultural notes
Useful information to help you have a smooth and respectful visit.
Cycling and pavements
Amsterdam's cycle lanes are strictly for bikes. Look both ways before crossing a cycle path, and avoid standing in the lane while checking your phone or map.
Payments and tipping
Dutch venues and stands lean heavily on contactless card and mobile payment; some small stands may be cashless entirely. Tipping is not expected but rounding up or leaving 5-10 percent in restaurants is normal.
Language and directness
Dutch service staff usually switch to English quickly, but Dutch-language signage and show offers will be the default at Huishoudbeurs. Dutch communication style is direct and punctual; arriving on time for appointments is expected.
Eating hours
Lunch is typically a quick sandwich or broodje around 12:00-13:00 and dinner starts early, around 18:00-19:00. Plan evening-ticket visits on Thursday or Friday with that dinner window in mind.
Practical guides
Visitor & Exhibitor Essentials
Everything needed to arrive prepared, navigate the event, and make the visit productive.
Flights
Destination: AMS
Flight searches for 20 February 2027 departures returned routings to Amsterdam Schiphol from Dubai (Emirates nonstop around 7 hr 35 min, with KLM nonstop around 8 hr 20 min), New York JFK (Delta/KLM nonstop around 7 hr 20 min, flagged as currently high-priced), London LHR (KLM rotations around 1 hr 20 min, day-return feasible), Tokyo NRT (KLM nonstop around 14 hr 5 min plus one-stop options), Singapore (one-stop via AUH, DXB, ZRH, HEL or MUC, with booking up to five months ahead usually cheapest) and Sydney (24-34 hour connections). Book early for the 20-27 February show week and compare direct versus one-stop fares before committing.
Transport
Get to the venue and around the city with these options.
Airport → venue: Primary gateways: Amsterdam Schiphol (AMS). Allow road or rail time to RAI Amsterdam; on-site parking is usually available at major exhibition venues.
Hotel → venue: Precinct hotels near RAI Amsterdam: Vondelpark / Museum Quarter: Vondelpark / Museum Quarter; Oosterpark / Fizeaustraat, east Amsterdam: Oosterpark / Fizeaustraat, east Amsterdam; Amstel and RAI fringe: Amstel and RAI fringe.
Ride-hail: Uber and Bolt operate in Amsterdam, with pick-up and drop-off points around Europaplein and the RAI entrances. Expect surge pricing around hall opening and closing times during a public fair week, and confirm the exact pick-up zone in the app because the RAI complex has multiple entrances.
Public transit: RAI Amsterdam has its own NS station, Amsterdam RAI, plus GVB metro and tram stops around Europaplein. From Schiphol, take an NS train toward Amsterdam and change at Amsterdam Zuid to reach Amsterdam RAI, allowing roughly 15-25 minutes door to door. Within the city, GVB trams and metro connect the centre with Europaplein in about 15-20 minutes. Contactless bank-card payment is accepted on GVB services, with single journeys in the approximate EUR 3-4 range; confirm live fares and any day-ticket options in the GVB app.
Parking: RAI Amsterdam operates paid on-site parking garages serving the halls. Pre-book or arrive early during a public fair week, when Dutch visitors often drive in for the day. Check the RAI venue site for current day rates, garage opening hours and which entrance serves your hall; do not rely on street parking in the surrounding Europaplein district.
Weather
Plan and pack for the event climate.
Month: February
Temperature: Typical February days in Amsterdam run around 1-8 C, with overnight lows near or just below freezing; treat this as a climatological band and confirm the forecast before travel.
Seasonality: February is a cool, changeable month with frequent short rain showers and wind. Snow is possible but rarely lasts. Daylight extends roughly 08:00-18:00 during the 20-27 February fair week.
Packing: Pack a waterproof outer layer, warm mid-layers and comfortable shoes for walking between halls and transit stops. Bring an umbrella or hood, gloves for early mornings, and a foldable tote for samples and show offers.
Plan your trip
Planning
Best day to visit: Day 2 (mid-show)
Mid-show days at Huishoudbeurs usually combine full exhibitor attendance with scheduled B2B meetings, before early pack-down on the final day.
T-1
T-14: Buy the correct day or afternoon ticket for the date you want and check whether a VIP upgrade or evening ticket suits your plans.
T-2
T-14: Book accommodation in the Amstel, Oosterpark or RAI fringe clusters while February rates are still available.
T-3
T-10: Check NS and GVB routes from your hotel to Amsterdam RAI station or Europaplein, and note the last services back after an evening session.
T-4
T-7: Check the Amsterdam February forecast and pack a waterproof layer plus comfortable shoes for hall walking.
T-5
T-5: Reserve any restaurant or evening plans around the 17:00-21:00 Thursday and Friday evening ticket window.
T-6
T-3: Download tickets to your phone and confirm the entry time and hall opening hours on huishoudbeurs.nl.
T-7
T-2: Plan a budget with card payment in mind; most Dutch stands and venues are cashless or contactless-led.
T-8
T-1: Pack a tote or foldable bag for samples and show offers, and charge your phone for ticket scanning.
Sample visitor itinerary
Route-optimised day
Day 1 · morning
Registration and hall orientation at RAI Amsterdam
Day 2 · core sessions
Supplier meetings and product demos
Day 3 · wrap-up
Final negotiations and follow-up
Networking spots
2Huishoudbeurs registration concourse
RAI Amsterdam
Central meeting point before and between hall appointments during show days.
Organiser B2B lounge (if offered)
RAI Amsterdam
Hosted matchmaking and buyer programmes when published by the organiser.
Budget
Costs & budget
Build your working budget
Adjust the inputs below to create a directional event budget.
Estimated budget
Live estimate
- Hotel × 2 nights€190.00
- Per diem × 2€150.00
Estimated total€340.00
This is a directional estimate. Please verify live rates before booking.
Cost reference
Official cost items and estimated ranges for exhibitors.
visitor_ticket
visitor · General admission
EUR 10.98 / per person
organiser_published
| Item | For | Tier | Estimated range | Status | As of |
|---|---|---|---|---|---|
| visitor_ticket | visitor | General admission | EUR 10.98 / per person | organiser_published |
Decision
Visit, exhibit, or skip?
Should you go?
Use this quick check to decide whether Huishoudbeurs fits your visit, exhibit or skip plan.
QUESTION 1 OF 6
What is your primary role?
Decision matrix
Compare participation options side by side to choose the best fit for your objectives.
visit
Your category focus aligns with the official product themes.
Best for
Buyers, researchers, and delegates evaluating the programme and networking value.
Min. budget
$400.00
Timeline
4-8 weeks before opening day for registration and travel.
Risks
Limited session times published - confirm agenda before booking.
exhibit
You have a clear lead-generation or launch goal for this market.
Best for
Suppliers and brands seeking qualified meetings with the event audience.
Min. budget
$2,500.00
Timeline
3-6 months for stand booking, freight, and marketing prep.
Risks
Booth pricing not published in captured sources - confirm with organiser.
skip
Programme, audience, or commercial goals do not match your plan.
Best for
Teams whose category or region fit is weak this edition.
Timeline
N/A
Risks
No major risks listed.
FAQs & glossary
Answers
Frequently asked
When is Huishoudbeurs 2027 and where is it held?
Huishoudbeurs 2027 runs from 20 to 27 February 2027 at RAI Amsterdam, Europaplein, Amsterdam, Netherlands. The fair occupies eight consecutive days, including a weekend.
Is Huishoudbeurs open to the public or trade-only?
It is a public consumer fair. Dutch households buy tickets to shop, sample and book products on the stands. Exhibitors should plan for direct-to-consumer selling, sampling and lead capture rather than a trade-buyer appointment schedule.
How much are Huishoudbeurs tickets?
The current listing shows day tickets at EUR 10.98 for Monday-Wednesday and EUR 12.48 for Thursday-Sunday, afternoon tickets from EUR 11.95 and EUR 13.95, evening tickets at EUR 8.95 on Thursday and Friday (17:00-21:00), child tickets at EUR 8.95 for ages 5-16, and VIP at EUR 54.95 or a EUR 39.95 upgrade. Confirm final prices on huishoudbeurs.nl before buying.
Can I visit Huishoudbeurs with children?
Yes. The listing includes a child ticket at EUR 8.95 for ages 5 to 16, so families are part of the expected audience. Check the organiser site for current age rules and any family-ticket bundles before travelling.
What time should I arrive and how long should I plan for?
Most visitors treat the fair as a full day out. Doors and hall closing times should be confirmed on the organiser schedule, but afternoon tickets start at 14:00 and Thursday/Friday evening tickets run 17:00-21:00, so half-day visits are practical.
How do I get to RAI Amsterdam from Schiphol Airport?
Take an NS train from Schiphol toward Amsterdam and change at Amsterdam Zuid for Amsterdam RAI, or use metro/tram connections from the city side. Allow roughly 15-25 minutes by rail and 15-30 minutes by taxi or rideshare, depending on A10 ring traffic.
Is there parking at RAI Amsterdam?
RAI Amsterdam operates paid on-site parking, and pre-booking is advisable during a public fair week in February. Check the RAI venue site for current day rates and which halls or entrances the parking serves.
What should I wear for a February visit?
Expect cool, changeable Amsterdam weather with typical daytime temperatures around 1-8 C, wind and passing showers. Bring a waterproof outer layer, warm mid-layers and comfortable shoes for walking between halls, and confirm the forecast in the week before travel.
Where should I stay near Huishoudbeurs?
Hotel V Oosterpark and Hotel V Fizeaustraat, citizenM Amsterdam South and citizenM Amsterdam Amstel, and MEININGER Hotel Amsterdam Amstel sit in the east and Amstel clusters closest to the RAI. Upscale options include Park Plaza Vondelpark and Amsterdam Marriott, with five-star choices in the city centre such as Waldorf Astoria Amsterdam and The College Hotel.
Glossary
- Huishoudbeurs
- The Dutch consumer lifestyle fair held at RAI Amsterdam, covering home, beauty, fashion, food and everyday products sold directly to the public rather than to trade buyers.
- Consumentenbeurs (consumer fair)
- A public fair where brands sell, sample and demonstrate to individual consumers, as opposed to a trade-only beurs restricted to professional buyers.
- RAI Amsterdam
- The exhibition and convention complex in the Europaplein district of south Amsterdam where Huishoudbeurs takes place; it has its own NS rail station, Amsterdam RAI.
- Dagkaart (day ticket)
- A single-day entry ticket, priced lower for Monday-Wednesday than for Thursday-Sunday in the current listing.
- Middagkaart (afternoon ticket)
- A reduced-price ticket valid from 14:00 onwards, useful for visitors who want a half day in the halls.
- Avondkaart (evening ticket)
- An evening entry ticket priced at EUR 8.95 for Thursday and Friday, valid 17:00-21:00 according to the current listing.
- VIP ticket
- A premium ticket sold at EUR 54.95, or available as a EUR 39.95 upgrade on top of a day ticket, with exclusive benefits listed by the organiser.
- GVB
- Amsterdam's public transport operator, running metro, tram, bus and ferry services that connect the city centre with the Europaplein and RAI area.
- Amsterdam RAI station
- The NS railway station beside the RAI complex, reachable from Schiphol with a change at Amsterdam Zuid on most services.
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Also known as
Alternate names and search phrases for this event.
- Huishoudbeurs 2027
- lifestyle event Amsterdam
- shopping event Netherlands
- RAI Amsterdam events
- Huishoudbeurs
- Huishoudbeurs Amsterdam
- Huishoudbeurs Amsterdam 2027
- Amsterdam Netherlands
- Lifestyle Event Amsterdam 2027
- Beauty and personal care products
10 more alternate names hidden
Digital business cards for the show floor
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