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    HRSE HR Summit & Expo

    HRSE (HR Summit & Expo) is the largest and longest-running HR event in the Middle East. The 2026 edition is on 14-15 October at the Dubai World Trade Centre, and is expected to bring together more than 5,500 HR professionals, 125 speakers, and 70 exhibitors.

    Dates

    1 Jan 2026

    City / country

    Dubai, United Arab Emirates

    Venue

    Dubai World Trade Centre (DWTC)

    Time

    8:00 AM – 5:00 PM

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    Event overview

    Overview

    HRSE HR Summit & Expo 2026 is the Middle East's largest HR summit and exhibition, organised by Informa Connect. The theme is "People. Passion.

    Progress." , with a focus on leadership, AI transformation, and the future of work. The two-day conference and exhibition, 14-15 October 2026, is in Halls Za'abeel 5 and 6 at the Dubai World Trade Centre, with certified workshops on 11-13 October.

    The programme includes four content stages covering AI, digital transformation, leadership, talent and performance, a closed-door HR Leaders meeting, CPD-certified workshops from Harvard University, the International Coaching Federation, Informa Connect Academy and AI Certs, and the Future Workplace Awards. HRSE has run for more than 20 years and is the region's longest-running HR event.

    TL;DR

    1. 1The Middle East's largest HR event. 2026 expects 5,500+ HR professionals, 125+ speakers, and 70+ exhibitors.
    2. 2The theme is "People. Passion. Progress.", covering leadership, AI transformation, and the future of work.
    3. 3Four content stages, a closed-door HR Leaders meeting, and practical workshops certified by Harvard, ICF, and others.
    4. 4The exhibition brings together 70+ HR solution providers, with live demos and product showcases.
    5. 5The Future Workplace Awards, held alongside the show, recognise organisations and leaders building people-first workplaces.

    Why visit

    HRSE 2026 is a single place to hear current HR thinking and see the tools suppliers are bringing to market. Visitors can: Hear 125+ speakers on AI, talent strategy, and organisational change. Meet 70+ international and regional HR solution providers on the show floor and see live demos. Join optional certified workshops from Harvard University, the International Coaching Federation, and others, with CPD credit and practical tools. Meet 5,500+ CHROs, HR directors, talent leaders, and workplace innovators from government, finance, healthcare, education, retail, energy, and technology. Get a one-year Streamly subscription with the ticket, with recordings from HRSE and other HR community events.

    Why exhibit

    Exhibiting at HRSE 2026 is a way to reach HR decision-makers in the Middle East and beyond: Meet 5,500+ senior HR professionals, including CHROs, HR directors, and talent buyers. Show products with live demos and hands-on displays alongside 70+ other exhibitors. Be present at the largest and longest-running HR event in the region. Talk directly with buyers from government, finance, healthcare, education, retail, energy, and technology. Use exhibition and sponsorship packages that Informa Connect can shape to different budgets.

    Attendees, exhibitors & solutions

    Who this event is for

    Visitor profile

    Typical attendee groups you can expect to meet.

    Chief human resources officers (CHROs) and HR vice presidents
    HR directors and senior HR managers
    Heads of talent management, talent acquisition, and talent development
    Learning and development (L&D) leaders
    Organisation development and change-management specialists
    HR technology buyers and IT or digital leaders
    Employee-experience and engagement leaders
    Compensation, benefits, and performance leaders
    Senior HR practitioners from government, finance, healthcare, education, retail, energy, and technology

    Exhibitor profile

    Main supplier and exhibitor segments present at the show.

    HR technology and software suppliers (HCM, HRIS, recruitment systems, learning management systems)
    Recruitment and executive-search firms
    Training, certification, and leadership-development providers
    Organisation development and change-management consultancies
    Employee engagement, benefits, and wellbeing providers
    Compensation, benefits, and performance consultancies
    AI and people-analytics companies
    HR consulting and outsourcing firms

    Product categories

    Key solution areas showcased across the event.

    HR Technology & Solutions: HRMS platforms, talent analytics, performance management systems, AI recruitment tools
    Talent Acquisition & Development: Recruitment solutions, learning and development platforms, leadership training services
    Employee Engagement & Culture: Engagement tools, workplace culture platforms, retention strategy products
    Workforce Strategy & Analytics: Workforce planning tools, HR analytics, talent pipeline solutions
    Compensation & Benefits: Total rewards systems, benefits management solutions, HR compliance services
    Wellness & AI Tools: Employee wellbeing solutions and artificial intelligence tools for HR

    Location & Facilities

    Venue

    Open in Google Maps

    Halls & areas

    2
    Za'abeel 5Za'abeel 6

    Dubai World Trade Centre (DWTC)

    Sheikh Zayed Road, Trade Centre 2, Dubai, United Arab Emirates

    Entrances & gates

    Convention Gate

    Za'abeel 5Za'abeel 6

    Main pedestrian entrance to the Dubai World Trade Centre convention area. Free parking is available opposite this gate

    Floor plans & maps

    Official venue page

    Facilities

    Food options

    Various On-site Restaurants and Cafes

    On-site dining

    Parking: Several paid parking spots are available on and around the campus, providing easy access to various entrances. Free parking is available opposite the Convention Gate, with a bridge to cross the road-. For Za'abeel halls, the closest parking is Zabeel Plaza and Al Mustaqbal Street parking. Electric vehicle, bicycle, and disabled parking are available on Al Mustaqbal Street

    Gate: Main entrance for attendees is via Convention Gate. The venue is accessible from Sheikh Zayed Road and surrounding routes

    Attend

    Entry & tickets

    Trade-only

    Event days & opening times

    DayOpening hours
    Main Event & Exhibition: 14 – 15 October 2026,8:00 AM – 5:00 PM GST (approximate start time 08:00, end time based on typical conference schedule)

    • Titanium Pass (3 Workshop Days)

      Access to all premium stages, AI Implementation Day, 3 workshop days, Future Workplace Awards, delegate lounge, 2-day exhibition, event app, and 1-year Streamly subscription

      $6,399.00

    • Platinum Pass (2 Workshop Days)

      Access to all premium stages, AI Implementation Day, 2 workshop days, Future Workplace Awards, delegate lounge, 2-day exhibition, event app, and 1-year Streamly subscription

      $5,799.00

    • Gold Pass (1–2 Workshop Days)

      Access to all premium stages, AI Implementation Day + 1 or 2 workshop days, Future Workplace Awards, delegate lounge, 2-day exhibition, event app, and 1-year Streamly subscription

      $4,899.00

    • Silver Pass (AI Implementation Day OR 1 Workshop Day)

      Access to all premium stages, AI Implementation Day OR 1 workshop day, Future Workplace Awards, delegate lounge, 2-day exhibition, event app, and 1-year Streamly subscription

      $3,899.00

    • Bronze Pass (No Workshop Days)

      Access to all premium stages, delegate lounge, 2-day exhibition, event app, and 1-year Streamly subscription

      $2,699.00

    • Free Visitor Pass

      Entry to exhibition area during summit days, access to 65+ CPD-certified seminars and demos on the exhibition floor, and networking with 4,500+ participants

    Register

    Ticket info

    Badge collection

    Badge collection and registration desk open from 08:00 on 14 October 2026 at the venue entrance

    Ticket notes

    Free Visitor Pass grants access to the exhibition floor, 65+ CPD-certified seminars, and networking. Paid delegate passes (Bronze, Silver, Gold, Platinum, Titanium) include premium stage access, workshop days, and the Future Workplace Awards

    Who runs the show

    Organisers

    Sales Team

    Exhibition & Sponsorship Sales

    EmailCallWebsite

    General Enquiries

    Customer Support

    EmailCallWebsite

    Pass & Registration Support

    Delegate Services

    EmailCallWebsite

    PR Team

    Media & Press Relations

    EmailWebsite

    What's on

    Programme

    1

    Keynote

    1

    Panel Discussion

    TBA

    Event days

    09:05–16:55

    Typical time

    Official agenda
    This agenda is still being finalised. Check the official agenda for the latest sessions.

    Speakers

    MG

    Mo Gawdat

    Former Chief Business Officer @ Google X

    Beyond Disruption: HR's Role in Engineering the Future of Work

    DU

    Dave Ulrich

    HR Thought Leader

    SG

    Sir Gareth Southgate

    Former England Football Manager

    JJ

    Jacob Jacob

    Group CHRO @ Aster DM Healthcare

    The New Mandate for CHROs: Driving Transformation Through People Strategy

    RV

    Rahul Vikram Singh

    Vice President Human Resources @ Zee Entertainment Enterprises Limited

    The New Mandate for CHROs: Driving Transformation Through People Strategy

    SH

    Seema Hallon

    Chief Human Resources Officer @ Deriv

    The New Mandate for CHROs: Driving Transformation Through People Strategy

    SM

    Sophie Massant

    Chief Human Resources Officer @ SSH Design

    The New Mandate for CHROs: Driving Transformation Through People Strategy

    PY

    Paul Young

    Associate Vice President – Learning and Development @ NMC Healthcare

    Bridging the Skills Gap: How to Maintain Workforce Relevance at Scale

    MM

    Melitsa Mizrahi

    Chief People Officer @ PJP Investments Group LLC

    Gen Alpha and Baby Boomers in the same room? How To Build a Cohesive Multigenerational Workforce

    BY

    Betul Yalcin Emlek

    Chief People Officer @ Yum! Brands

    Gen Alpha and Baby Boomers in the same room? How To Build a Cohesive Multigenerational Workforce

    NK

    Nik Kinley

    Managing Director @ Talent Solutions Ltd

    The Slow Slide: Uncertainty and Organisational Derailment

    IH

    Ildiko Haraszi

    Vice President (VP) @ TAQA Water Solutions

    The Dynamic Duo: How CHROs and CTOs Drive AI Transformation Together

    TG

    Trisha Gulati

    Vice President People & Culture @ Ajmal Perfumes

    Retaining Top Talent: Personalised Strategies for Sustained Success

    MO

    Mercedes Oakley

    Head of People @ Deliveroo

    How an AI-Augmented Workforce Impacts Your Bottom Line

    SA

    Sultan Al Dhaheri

    HR Projects Director | Acting CHRO @ Abu Dhabi Media Network

    How an AI-Augmented Workforce Impacts Your Bottom Line

    09:05 – 09:45

    The New Mandate for CHROs: Driving Transformation Through People Strategy

    Panel Discussion
    HR Leaders ConferenceZa'abeel 5 & 6
    10:05 – 11:05

    Beyond Disruption: HR's Role in Engineering the Future of Work

    Keynote
    HR Leaders ConferenceZa'abeel 5 & 6
    11:05 – 11:35

    Exclusive Q&A with Mo Gawdat

    Q&A
    HR Leaders ConferenceZa'abeel 5 & 6
    11:55 – 12:15

    Bridging the Skills Gap: How to Maintain Workforce Relevance at Scale

    Session
    HR Leaders ConferenceZa'abeel 5 & 6
    12:35 – 13:05

    Gen Alpha and Baby Boomers in the same room? How To Build a Cohesive Multigenerational Workforce

    Session
    HR Leaders ConferenceZa'abeel 5 & 6
    14:05 – 14:25

    Emiratisation Excellence: Strategies for Building a Sustainable Local Talent Pipeline

    Session
    HR Leaders ConferenceZa'abeel 5 & 6
    14:25 – 14:45

    The Slow Slide: Uncertainty and Organisational Derailment

    Session
    HR Leaders ConferenceZa'abeel 5 & 6
    14:45 – 15:15

    The Dynamic Duo: How CHROs and CTOs Drive AI Transformation Together

    Session
    HR Leaders ConferenceZa'abeel 5 & 6
    15:35 – 15:55

    Strategic Talent Acquisition in the AI Era: Skills, Automation, and Human Judgment

    Session
    HR Leaders ConferenceZa'abeel 5 & 6
    15:55 – 16:15

    Retaining Top Talent: Personalised Strategies for Sustained Success

    Session
    HR Leaders ConferenceZa'abeel 5 & 6
    16:15 – 16:55

    How an AI-Augmented Workforce Impacts Your Bottom Line

    Session
    HR Leaders ConferenceZa'abeel 5 & 6

    Topic tracks

    Technology and Innovation StagePeople & Culture StageLearning and Talent Development StageEmployee Experience and Wellbeing StageHR Leaders Conference

    Co-located events

    HRSE KSA 2026 (HR Summit & Expo)

    Separate ticket

    Future Workplace Awards

    Separate ticket

    Co-located seminars

    Certified Workshops (Pre-Conference)

    Paid

    AI Implementation Day

    Paid

    Awards

    Future Workplace Awards

    Annual

    The Future Workplace Awards 2026 is designed to recognize and honor organizations, leaders, and innovators who are shaping the future of work. These awards celebrate excellence in creating innovative, inclusive, and employee-centric workplaces that are equipped to meet the evolving demands of a modern workforce. The awards gala takes place on 14 October 2026 at HRSE Dubai Since its launch in 2012, the Future Workplace Awards is an independent and prestigious endorsement of the quality of Middle Eastern employer companies, individuals, teams and solution providers. Key dates: Entry Deadline 5 August 2026; Shortlist Announcement 16 September 2026; Awards Ceremony 14 October 2026

    Strategic HR Excellence (HR Transformation, Strategic Workforce Planning, Change Management)Talent Acquisition & Development (recruitment, Onboarding, L&D, Talent Management)Employee Experience & Engagement (workplace Environments, Well-Being, Recognition, Productivity)Diversity, Equity & Inclusion (fair, Inclusive Workplaces)Technology & Innovation (AI, Digital Tools, HR Technology)Workplace Flexibility & Culture (flexible Work Models, Organizational Culture, Work-Life Balance)Leadership & Social Impact (leadership Development, Employer Branding, Social Responsibility)
    source

    Sponsors

    Opportunities Available for Brands Aligning With Environmental and Social Responsibility Goals

    Official Hotel and Hospitality Partners (specific Partners Not Published on Public Website)

    Harvard University (certified Workshop Partner)

    HRCI (certified Workshop Partner)

    LPI (certified Workshop Partner)

    CLS (certified Workshop Partner)

    Informa Connect Academy

    How the last edition performed

    Previous edition

    Current edition

    2026 · 5,500 visitors · 70 exhibitors

    Figures based on official event website and pre-show estimates. Certified workshops run 11-13 October 2026. The 2026 edition is the 24th running of the event

    Forecast — not final

    Visitors

    4,500

    Exhibitors

    70

    Exhibitor countries

    35

    Visitor countries

    35

    Growth over time

    New this edition

    • 1

      AI Implementation Day

      A dedicated day focused on real-world HR AI use cases, implementation strategies, and practical applications of artificial intelligence in human resources

      Source
    • 2

      Start-up Hub

      A dedicated zone for innovative HR tech start-ups to showcase their solutions, compete for the HR Disruptor Award, and connect with investors

      Source

    Testimonials

    First time at the event! Had a chance to meet lots of professional. Overall environment was friendly and enjoyed the seminars that was held.. HRSE was a great platform to learn and interact with hundreds of HR professional and learn more about the ongoing trends in HR

    Attendee · 2025

    HRSE was a great opportunity to me to get introduced to new professional ideas that can help me to deal with the arising HR challenges

    Attendee · 2025

    Since I came to Dubai it was my second time attending HRSE (HR Summit & Expo) 2024.. The event was full of great speakers, engaging presentations, and interesting exhibitors

    Agata Jach · 2024

    I had the chance to attend the HR Summit & Expo (HRSE) in Dubai — a great experience surrounded by inspiring people and new ideas in the world of HR

    Sanja Belić · 2025

    Next edition outlook

    2026 – 2026
    high

    HRSE Dubai 2026 is expected to attract 5,500+ HR professionals, 125+ speakers, and 70+ exhibitors. The agenda focuses on AI implementation, workforce nationalisation, managing a multigenerational workforce, and employee wellbeing. As AI adoption accelerates in the GCC and nationalisation agendas deepen, HRSE remains a regional marker for HR strategy and a place to see practical frameworks for the future of work.

    AI moving from an experiment to a core part of HR strategy Nationalisation (Emiratisation and Saudisation) built further into company performance measures Employee experience and wellbeing becoming a clearer difference in hiring and retention Skills-based hiring replacing title-based hiring more quickly

    Impact

    A bigger and stronger platform

    HRSE has consistently been the Middle East's largest and longest-running HR event, drawing over 4,500 professionals and 70+ exhibitors annually. The 2025 edition reinforced its position as the definitive platform for HR innovation, with a strong emphasis on AI adoption, leadership development, and workforce nationalisation. The event's ability to attract C-suite decision-makers from major regional employers such as Saudi Aramco, Emirates NBD, and Mubadala underscores its strategic importance in shaping the Gulf's people agenda

    Audience quality

    High-value decision-makers

    HRSE attracts a high-calibre audience of senior HR decision-makers, including CHROs, HR Directors, and talent leaders from leading regional and global organisations. The 2025 edition featured attendees from Saudi Aramco, Emirates NBD, Mubadala, ADQ, Airbus, BNP Paribas, Yum! Brands, Deliveroo, and GEMS Education, among others. The density of senior executives and the quality of corridor conversations are consistently cited as key differentiators

    Exhibitor outcomes

    Real business growth

    Exhibitors benefit from direct access to a highly targeted audience of HR buyers and decision-makers. The 2025 edition featured 70+ global exhibitors across 25+ product categories, with live demos and product showcases driving engagement. The event's lead capture tools, including the Lead Insights platform, help exhibitors track and prioritise interactions. While specific ROI metrics are not publicly available, the high rate of repeat exhibitors and the presence of major HR technology providers such as ADP, Zoho, Culture Amp, and PeopleStrong indicate strong commercial value

    Intelligence

    Market context

    Key market insights, trends, news and related events to help you understand the bigger picture.

    Middle East (GCC)

    Why it matters

    The Middle East is undergoing one of the most ambitious workforce transformations anywhere in the world. The region has moved decisively beyond importing HR frameworks from the West; instead, it is now writing its own playbook on workforce nationalisation, AI adoption, and talent development HRSE Dubai 2026 sits at the epicentre of this shift, serving as the primary forum where these experiments get compared and refined. With 66% of GCC employers increasing headcount in 2025, Emiratisation targets rising to 10%, and AI moving from hype to core HR strategy, the stakes for HR leaders have never been higher. HRSE provides the platform for CHROs, talent leaders, and solution providers to align on the strategies that will define the region's workforce for the next decade. The event's density of decision-makers—from Saudi Aramco, Emirates NBD, Mubadala, ADQ, Airbus, and BNP Paribas—makes it the single most important gathering for anyone serious about the future of work in the Middle East

    Industry trends

    Key trends shaping this market and its wider industry.

    01

    Nationalisation as a Board-Level Metric

    Emiratisation and Saudisation have transformed workforce nationalisation from a compliance footnote into a board-level performance metric. In the UAE, Emiratisation targets for skilled roles have risen to 10%, with 42% of organisations planning to increase Emirati headcount in 2026

    Source
    02

    AI Moves from Hype to Core HR Strategy

    Artificial Intelligence has moved from hype to reality in 2026, with most UAE employers already using AI tools for HR functions including promotion and termination decisions. Employee resistance to AI has emerged as the number one workforce risk facing UAE companies, with 38% training employees to spot AI-generated misinformation

    Source
    03

    Shift to Skills-Based Hiring

    The traditional 'degree-first' hiring model is rapidly being replaced by Skills-Based Hiring across the UAE. Organisations are increasingly focusing on competencies and potential rather than credentials alone

    Source
    04

    Strong GCC Hiring Momentum

    66% of GCC employers increased headcount in 2025, with hiring momentum remaining strong heading into 2026. The UAE forecasts GDP growth of 6.1% in 2026, signalling continued investment and expansion

    Source
    05

    Workforce Mobility & Retention Challenges

    72% of professionals in the GCC are open to changing roles, significantly higher than Western Europe. An expat-heavy workforce motivated by career progression and financial goals, combined with rapid business growth, is expanding roles faster than compensation

    Source

    Market news

    Latest updates from across the market.

    The Gulf Stopped Importing Its HR Playbook. HRSE Dubai Is Where the New One Gets Written

    Read

    UAE businesses embracing AI in HR, despite mixed attitudes towards its usage by job candidates

    Read

    AI resistance now top workforce risk for UAE firms, report finds

    Read

    66% of GCC employers increased headcount in 2025

    Read

    UAE forecasts 6.1% GDP growth in 2026

    Read

    Middle East HR & HRTech Event Circuit 2026

    Annual cycle with peak activity in Q3-Q4 2026

    The Middle East HR conference calendar features several major events across the year, with HRSE Dubai 2026 positioned as the largest and most comprehensive annual gathering. The circuit spans career fairs, HR technology summits, and leadership conferences, with a notable concentration of events in Dubai and Riyadh

    1 Jan 2026

    Future Forward Middle East Summit 2026

    Dubai, UAE

    One of the largest and most influential HR conferences in the region, held in February 2026

    website
    1 Jan 2026

    7th HR and People Development Summit

    Dubai, UAE

    Held at JW Marriott Hotel, Marina, Dubai

    1 Jan 2026

    Future of Workforce Summit 2026

    Dubai, UAE

    Second edition, held at Address Skyview, Dubai. Brings together senior leaders, policymakers and HR professionals

    1 Jan 2026

    12th Annual HR Tech MENA Summit

    Dubai, UAE

    Focuses on the intersection of people, technology, and finance

    1 Jan 2026

    Ru'ya 2026: UAE's Leading Emiratisation Career Fair

    Dubai, UAE

    UAE's flagship career fair dedicated to Emirati talent, held at Dubai World Trade Centre

    website
    1 Jan 2026

    HRSE Dubai 2026 | HR Summit & Expo

    Dubai, UAE

    The Middle East's largest HR festival with 5,500+ professionals, 125+ speakers, 70+ exhibitors

    website
    1 Jan 2026

    WOW!HR GCC Global Conference

    Dubai, UAE

    Side event of the MegaCampus Summit. Includes WOW!HR GCC Awards

    Q1 2026 (Jan-Mar)

    Future Forward Middle East Summit 20267th HR and People Development Summit

    Early-year leadership and strategy conferences setting the agenda for the year

    Q2 2026 (Apr-Jun)

    Future of Workforce Summit 202612th Annual HR Tech MENA Summit

    Mid-year conferences focusing on workforce strategy and HR technology

    Q3-Q4 2026 (Sep-Oct)

    Ru'ya 2026WOW!HR GCC Global ConferenceHRSE Dubai 2026

    Peak season for HR events in the region, culminating in HRSE Dubai as the anchor event

    Event dates and details compiled from multiple sources including StrongYes, Clocate, and industry conference listings. HRSE Dubai 2026 is confirmed as the largest and most comprehensive HR event in the region for 2026

    Plan your trip

    Travel & logistics

    Local currency · AED

    Arrival airports

    Choose from the following airports, with convenient access to the event and venue.

    DXB

    Dubai International Airport

    Dubai International Airport (DXB) is the primary international gateway and the closest major airport to the Dubai World Trade Centre (DWTC). It is approximately 10-15 km away-, with a drive time of 10-20 minutes depending on traffic-. The venue is easily accessible via taxi, Dubai Metro (Red Line), or ride-hailing services

    ~10 km

    to venue

    ~15-20 minutes

    by car

    DWC

    Al Maktoum International Airport

    Al Maktoum International Airport (DWC) is a secondary airport located in the Dubai World Central area-. It is significantly farther from DWTC, approximately 57-59 km away-, with a typical drive time of 40-45 minutes-. It may be an option for travellers using specific airlines, but DXB is considerably more convenient for most visitors

    ~57 km

    to venue

    ~40-45 minutes

    by car

    Hotel tiers

    A range of accommodation options near the venue and across key areas.

    Luxury
    Sheikh Zayed Road / Trade Centre

    USD 350–600 / night

    Includes Fairmont Dubai (linked to DWTC by an air-conditioned enclosed bridge), Conrad Dubai, One&Only One Za'abeel (about 0.4 miles from DWTC), and Sheraton Grand Hotel.

    Mid-range
    Trade Centre / Sheikh Zayed Road

    USD 150–300 / night

    Includes voco Dubai (opposite DWTC and connected to the metro), Novotel World Trade Centre Dubai (0.29 km from the centre), 25hours Hotel Dubai One Central, and Courtyard by Marriott World Trade Centre.

    Budget
    Trade Centre / Sheikh Zayed Road

    USD 80–150 / night

    Includes Rove Trade Centre (beside DWTC, rated 9.2/10) and Ibis One Central (330 m from DWTC and 680 m from the metro).

    Local transport

    Get around the city with these convenient transport options.

    Dubai Metro (Red Line)

    Estimated costNol Silver Card: AED 3.00 (1 zone) – AED 7.50 (3+ zones)
    Best forRed Line to World Trade Centre Station (R22). The station has a direct pedestrian connection to the exhibition halls

    The most efficient way to travel. Trains run every 3-4 minutes during peak hours (7-9 AM & 5:30-7:30 PM weekdays)-. Operating hours: Mon–Thu 5:00 AM – 12:00 AM; Fri 5:00 AM – 1:00 AM; Sat 5:00 AM – 12:00 AM; Sun 8:00 AM – 12:00 AM -. A Nol card is required

    Public Bus

    Estimated costNol Silver Card: AED 3.00 (1 zone) – AED 7.50 (3+ zones)
    Best forMultiple routes serve DWTC. Key stops: Trade Center Metro Bus Stop, Novotel Hotel stop (outside Convention Gate), and World Trade Center Hotel 1 bus stop

    Routes serving the area include: 21, 27, 29, 55, 61, 98E, F11-. Buses 27 and 29 stop near DWTC and Conrad Dubai. Payment via Nol card (no cash accepted)

    Taxi (Street Hail)

    Estimated costFlagfall: AED 5.00 (day, 6 AM–10 PM) / AED 5.50 (night, 10 PM–6 AM). Per km: ~AED 2.19. Minimum fare: AED 12
    Best forAvailable 24/7 outside all HRSE venues. Drop-off points include in front of Trade Centre Arena, opposite Ibis Hotel, and in front of Zabeel Hall entrance

    Reliable, air-conditioned, and meter-based. Fares include a per-minute waiting charge (AED 0.50) and any Salik tolls crossed

    Ride-hailing (Careem / Uber)

    Estimated costFlagfall: AED 5.00 plus booking surcharge: AED 7.50 (peak: Mon–Thu 8–10 AM & 4–8 PM) or AED 4.00 (off-peak). Per km: ~AED 2
    Best forOn-demand rides to/from DWTC and surrounding hotels

    Book via the Careem or Uber apps. Fares are meter-based plus the booking fee

    Taxi (Airport Pickup)

    Estimated costFlagfall: AED 25.00. Per km: ~AED 2
    Best forFrom Dubai International Airport (DXB) to DWTC

    Applies to pickups at DXB terminals. The metro is a much cheaper alternative from the airport

    Car / Driving

    Estimated costVaries by fuel consumption and parking fees
    Best forDWTC is located on Sheikh Zayed Road, with direct access from the city's main highway

    Suitable for UAE residents and group travel. Parking is available on-site

    Plan your trip

    Visa & entry documents

    Check the latest visa requirements and entry guidelines before travelling.

    Visa required
    On-arrival available
    ATA Carnet: accepted
    TypeWho needs itFeeProcessing
    Events Visit VisaInternational exhibitors, delegates, and visitors attending an approved conference, exhibition, summit, or other large event.—Depends on the organiser quota. Apply at least 2-4 weeks ahead.
    Visa on ArrivalCitizens of 45+ countries, including the United States, the United Kingdom, European Union member states, and, with conditions, China and India.—Issued on arrival.
    GCC Resident VisaResidents of Gulf Cooperation Council (GCC) countries: Saudi Arabia, Kuwait, Qatar, Bahrain, and Oman.—Apply online before travel.

    Citizens of GCC countries (Saudi Arabia, Kuwait, Qatar, Bahrain, and Oman) can enter the UAE without a visa. Citizens of many Western and European countries qualify for a visa on arrival. Chinese passport holders can enter the UAE visa-free for 30 days. Check the current list on the ICP website (https://icp.gov.ae).

    The UAE accepts ATA Carnets for temporary import of goods for exhibitions, fairs, and similar events. That covers exhibits and demonstration equipment. Goods covered by the carnet do not need a deposit. Temporary admission lasts six months or until the carnet expires, whichever is sooner. Exhibitors using an ATA Carnet do not need a UAE trade licence, because the goods are not a commercial import. Confirm the process with the appointed freight forwarder, DSV Fairs & Events.

    Official visa page

    Weather

    October in Dubai is characterised by hot and sunny weather with very little to no rainfall. Average high temperatures range from 35°C to 36°C (95°F to 97°F)-, while average low temperatures are around 24°C to 27°C (75°F to 81°F)-. Rainfall is extremely rare, with averages around 0-5mm for the month-. Humidity can be moderate. It is advisable to dress in lightweight, breathable fabrics and stay hydrated. Business attire is standard for the event, but comfortable clothing is suitable for travel and leisure

    Plan for the climate

    Check temperatures and pack accordingly

    Venue connectivity

    Dubai has excellent connectivity. Free Wi-Fi is available in many public areas of the Dubai World Trade Centre, though availability and quality may vary. Major telecom providers like Etisalat and du offer local prepaid SIM cards with data packages for visitors, available at the airport and throughout the city. International roaming is also widely supported

    Ride-hailing

    Taxis

    Public transit

    Car rentals

    Cultural notes

    Useful information to help you have a smooth and respectful visit.

    Business Etiquette

    Respect and formality are central to business culture in Dubai-. Greetings are typically formal, with a handshake being standard-. However, be mindful that some Emirati men and women may not shake hands with members of the opposite gender due to religious customs-. It is important to address colleagues and business partners with their titles and surnames. Meetings are often accompanied by coffee or refreshments

    General Cultural Tips

    Dressing well is a sign of respect; business casual or business professional attire is recommended for the event and meetings-. When entering a room, it is respectful to greet the most senior person first-. Punctuality is valued-. Be aware of major religious observances and public holidays, as they can affect business schedules-. The usual greeting is 'As-salamu alaykum', which means 'peace be upon you'

    Language & Communication

    The official language of the event is English, but many Arabic-speaking participants will be present. Learning a few simple Arabic greetings (e.g., 'As-salamu alaykum' meaning 'Peace be upon you') is appreciated. In business communication, direct eye contact and a firm handshake are important for building trust

    Practical guides

    Visitor & Exhibitor Essentials

    Everything needed to arrive prepared, navigate the event, and make the visit productive.

    Flights

    Destination: Dubai International Airport (DXB)

    Book flights well in advance to secure the best fares, especially as October is a popular travel month. Consider flying into Dubai International Airport (DXB) for maximum convenience

    Visa

    HRSE Dubai 2026,Events Visit Visa.Informa Connect(Invitation Letter),

    Processing: 4-6

    e-badge

    Official

    Hotels

    Find a stay near the venue with options for every budget.

    Check-in (recommended)

    2026

    Check-out (recommended)

    2026

    Areas to stay

    Sheikh Zayed Road / Trade Centre District · Downtown Dubai (Burj Khalifa / Dubai Mall area) · Business Bay

    Luxury

    $350–600 / night

    Mid-range

    $150–300 / night

    Budget

    $80–150 / night

    Transport

    Get to the venue and around the city with these options.

    Airport → venue: Dubai International Airport (DXB) to DWTC: Taxi ~AED 50–80 (25 min)-; Metro Red Line to World Trade Centre station ~18 min; airport taxi flagfall AED 25

    Hotel → venue: Most hotels on Sheikh Zayed Road are within walking distance or a short taxi ride (AED 10–30). Fairmont Dubai is directly connected to DWTC via a covered bridge

    Ride-hail: Uber/Careem from airport to DWTC ~AED 60–100; from Downtown ~AED 30–50. Booking surcharge: AED 7.50 peak (Mon–Thu 8–10am, 4–8pm) or AED 4.00 off-peak

    Public transit: Dubai Metro Red Line – World Trade Centre station-. Trains run every 5–7 min, 5am–midnight. Single fare from airport ~AED 6–8-. Bus routes 27, 29, X28, C1 stop at DWTC

    Parking: DWTC offers 7,000+ parking spaces. Paid covered parking: AED 10/hour. Free parking available at Car Parks B, C, D opposite Novotel Hotel. Designated disabled and EV parking available

    Weather

    Plan and pack for the event climate.

    Month: October

    Temperature: 24°C to 36°C (75°F to 97°F)

    Seasonality: Virtually no rainfall; hot and sunny

    Packing: Pack lightweight, breathable clothing for the heat. Include a light jacket or shawl for air-conditioned indoor spaces. Comfortable shoes are essential for walking. Don't forget sun protection

    Itinerary builder

    Add priorities and side trips to make the most of your visit.

    Add side trips

    Default day plan

    1. 07:30 – 08:00Arrive at DWTC, collect badge, and network over coffee
    2. 08:00 – 09:00Opening Keynote: Future of Work & HR Leadership
    3. 09:15 – 10:30Panel Discussion: AI Implementation in HR
    4. 10:45 – 12:00Visit Exhibition Floor – explore 70+ exhibitors, attend product demos
    5. 12:00 – 13:00Networking Lunch (Delegate Lounge)
    6. 13:15 – 14:30Breakout Session: Multigenerational Workforce Strategies
    7. 14:45 – 16:00CPD-Certified Seminar: HR Analytics & Data-Driven Decisions
    8. 16:00 – 17:00Closing Keynote & Day 1 Wrap-up
    9. 19:00 onwardsFuture Workplace Awards Gala (invitation only)

    Plan your trip

    Planning

    Best day to visit: Day 1: 14 October 2026

    Day 1 features the opening keynote, the full exhibition floor with 70+ exhibitors, the Future Workplace Awards gala in the evening-, and access to the HR Leaders Conference (for eligible pass holders). This day offers the most comprehensive experience including all content stages, maximum networking opportunities, and the awards ceremony

    T-90 to T-60

    Confirm event participation and sign contract — Finalise your booth space and sponsorship package with the Organiser (Informa Connect)

    T-60

    Plan and design your exhibition stand — Choose between space-only, shell scheme, or custom turnkey options. Engage a stand builder if required

    T-45

    Book freight and logistics with official handler — Coordinate shipping of booth materials and products to Dubai World Trade Centre (DWTC). For international exhibitors, ExpoMax offers guidance on shipping coordination

    T-30

    Submit all compliance and HSE documentation — Venues like DWTC require a rigorous Health, Safety & Environment (HSE) submission-. Ensure all documents, including insurance and electrical safety certificates, are submitted

    T-14

    Finalise staff schedule and brief team — Assign roles for booth duty, lead capture, and networking. Download the ConnectMe app to pre-schedule meetings

    T-7

    Confirm travel and accommodation — Book flights and hotels. Check-in recommended for 13 October 2026, check-out for 16 October 2026

    T-2 (12 October 2026)

    Arrive in Dubai and oversee freight delivery — Ensure materials have arrived at DWTC. Prepare for booth setup

    T-1 (13 October 2026)

    Booth setup and final walkthrough — Set up stand, test AV equipment, and conduct a final walkthrough. Attend any pre-conference certified workshops if registered

    Sample visitor itinerary

    Route-optimised day
    07:30 – 08:00

    Arrive at DWTC, collect badge, and network over coffee

    Registration Desk, Convention Gate
    08:00 – 09:00

    Opening Keynote: Future of Work & HR Leadership

    The Circle Stage, Za'abeel 5
    09:15 – 10:30

    Panel Discussion: AI Implementation in HR

    Talent Hub, Za'abeel 6
    10:45 – 12:00

    Visit Exhibition Floor – explore 70+ exhibitors, attend product demos

    Za'abeel 5 & 6 Exhibition Area
    12:00 – 13:00

    Networking Lunch (Delegate Lounge)

    Delegate Lounge, Za'abeel 5
    13:15 – 14:30

    Breakout Session: Multigenerational Workforce Strategies

    Think Tank Hub, Za'abeel 6
    14:45 – 16:00

    CPD-Certified Seminar: HR Analytics & Data-Driven Decisions

    L&D Hub, Za'abeel 5
    16:00 – 17:00

    Closing Keynote & Day 1 Wrap-up

    The Circle Stage, Za'abeel 5
    19:00 onwards

    Future Workplace Awards Gala (invitation only)

    Emirates Towers

    Side trips

    6

    Burj Khalifa & Dubai Mall

    Landmark / Shopping

    10-minute drive or 2 Metro stops

    World's tallest building and one of the largest shopping malls, offering dining, entertainment, and observation decks

    Museum of the Future

    Cultural Attraction

    5-minute walk from DWTC

    Iconic architectural landmark with immersive exhibitions on innovation and future technologies

    Dubai Frame

    Landmark

    1.9 km (approx.)

    Iconic architectural landmark offering panoramic views of old and new Dubai

    Al Fahidi Historical Neighbourhood

    Cultural Attraction

    15-minute drive

    Wander the alleys, cross the Creek in a wooden abra, or discover art spaces where culture meets creativity

    City Walk

    Shopping / Dining

    15-minute drive

    Chic open-air shopping and dining destination with global brands and restaurants

    Emirates Towers

    Landmark / Event Venue

    Adjacent to DWTC

    Iconic backdrop for the Future Workplace Awards

    Networking spots

    5

    Delegate Lounge

    On-site Networking

    Exclusive lounge for delegate pass holders offering lunch, refreshments, and networking opportunities

    Exhibition Floor

    On-site Networking

    70+ exhibitor booths providing direct access to HR solution providers and live tech demos

    HR Leaders Conference (Closed-Door)

    On-site Networking

    Exclusive forum for CHROs and senior decision-makers featuring boardroom-level conversations and high-value peer connections

    ConnectMe App

    Digital Networking

    Official event app allowing attendees to pre-schedule meetings, access the agenda, and unlock exclusive networking features

    Rooftop Lounges & Skyline Bars

    Off-site Networking

    Take conversations off-site to rooftop lounges, beach clubs, and skyline bars where connections turn into collaborations

    Budget

    Costs & budget

    Official booth pricing not published on the public website. Booth rental covers space-only, shell scheme, and custom turnkey options depending on the organizer. For exact pricing, contact the organizer via the official website or submit a booth inquiry. Estimated delegate pass prices range from 0–6,399 USD

    source

    Build your working budget

    Adjust the inputs below to create a directional event budget.

    Estimated budget
    Live estimate
    • Hotel × 3 nights$300.00
    • Per diem × 3$225.00
    • Insurance$100.00
    • Flight — Regional (GCC)$350.00
    Estimated total$975.00

    This is a directional estimate. Please verify live rates before booking.

    Cost reference

    Official cost items and estimated ranges for exhibitors.

    Delegate Pass Titanium

    exhibitor · premium

    USD 6399 / pass

    unknown

    Delegate Pass Platinum

    exhibitor · premium

    USD 5799–6399 / pass

    unknown

    Delegate Pass Gold

    exhibitor · standard

    USD 4899–5397 / pass

    unknown

    Delegate Pass Silver

    exhibitor · standard

    USD 3899–4299 / pass

    unknown

    Delegate Pass Bronze

    exhibitor · standard

    USD 2699–2999 / pass

    unknown

    Visitor Pass

    visitor · free

    —

    unknown

    Hotel Budget

    exhibitor · budget

    USD 80–150 / night

    estimate

    Hotel Mid-range

    exhibitor · mid

    USD 150–300 / night

    estimate

    Hotel Luxury

    exhibitor · premium

    USD 300–600 / night

    estimate

    Flight Regional (GCC)

    exhibitor · regional

    USD 200–500 / roundtrip

    estimate

    Flight International (Europe)

    exhibitor · international

    USD 400–900 / roundtrip

    estimate

    Flight International (US)

    exhibitor · international

    USD 900–1500 / roundtrip

    estimate

    Per Diem (Meals & Misc)

    exhibitor · standard

    USD 50–100 / day

    estimate

    Visa Events Visit Visa

    exhibitor · standard

    —

    estimate

    Insurance Travel/Exhibition

    exhibitor · standard

    USD 50–150 / policy

    estimate

    Decision

    Visit, exhibit, or skip?

    Should you go?

    Based on your answers, we've calculated the best fit for your participation at HRSE Dubai 2026. The result below shows whether you should visit as a delegate, exhibit as a sponsor/exhibitor, or consider skipping this year

    QUESTION 1 OF 8

    What is your primary professional role?

    Decision matrix

    Compare participation options side by side to choose the best fit for your objectives.

    visit

    When your primary goal is to learn, network, and benchmark – and you have a modest budget for travel and accommodation

    Best for

    HR practitioners, business leaders, talent professionals seeking learning, networking, and vendor evaluation without a showcase commitment

    Timeline

    Short-term: decide within 2-3 weeks to secure travel and accommodation at best rates

    Risks

    May miss out on direct lead generation opportunities that exhibiting provides

    Limited access to exclusive HR Leaders Conference (invitation-only)

    exhibit

    You have a proven product-market fit, budget for a professional booth, and a sales team ready to convert on-site leads

    Best for

    HR technology vendors, consultancies, service providers, and solution creators targeting the Middle East HR market

    Min. budget

    $5,000.00

    Timeline

    Long-term: book booth space 4-6 months in advance to secure prime location and sponsor visibility

    Risks

    Higher financial investment with uncertain ROI; need strong pre-show marketing and booth engagement

    Competition from 70+ other exhibitors; must differentiate effectively

    skip

    Your objectives are unclear, budget is constrained, or you can access sufficient content through post-event on-demand platforms

    Best for

    Professionals with no immediate HR needs, limited budget, or who can achieve goals via digital channels

    Timeline

    N/A

    Risks

    Missing out on face-to-face networking and serendipitous opportunities

    Delayed access to emerging trends and regional insights

    Book with

    Partners

    Sustainability at HRSE Dubai

    Event Partner

    HRSE Dubai is committed to running a socially and environmentally responsible event, offering sustainability sponsorships

    Visit partner Confidence: high

    Official sustainability page

    DSV Fairs & Events

    Logistics / Freight

    Appointed as official freight forwarder and on-site handling agent for HRSE events (2025 edition referenced; 2026 details not yet published)

    Confidence: medium

    DSV appointed for HRSE 2025; 2026 logistics partner not explicitly confirmed on public website

    ExpoMax

    Exhibitor Support

    Provides guidance for international exhibitors on shipping coordination, booth setup, and on-site support

    Visit partner Confidence: medium

    Exhibitor support services

    FAQs & glossary

    Answers

    Frequently asked

    Glossary

    1
    HRSE
    Short for HR Summit & Expo, the HR summit and exhibition series organised by Informa Connect.
    2
    DWTC
    Dubai World Trade Centre, the venue for the HRSE 2026 conference and exhibition.
    3
    Streamly
    Informa Connect's video platform. An HRSE ticket includes one year of access to recordings from HRSE and other HR community events.
    4
    Future Workplace Awards
    Awards held alongside HRSE that recognise organisations and leaders building people-first, future-ready workplaces.

    Trust footer

    Sources

    Digital business cards for the show floor

    Display a free company card at your booth, or share your professional card on the show floor.

    Create a free card