Digital buyer journeys
What digital buyer journeys means for buyers and exhibitors in this sector.

Join HPCI 2026 in Istanbul, Turkey, on October 21-22, showcasing innovations in home and personal care ingredients. HPCI (Home and Personal Care Ingredients) takes place in Istanbul, Turkey. Venue: EXPO XXI Exhibition Centre. Scheduled 21-22 October 2026.
Dates
21–22 Oct 2026
City / country
Istanbul, Turkey
Venue
EXPO XXI Exhibition Centre
Event overview
HPCI (Home and Personal Care Ingredients) is the premier trade fair for the home and personal care industry, taking place annually in Istanbul. This event brings together suppliers and manufacturers to showcase the latest innovations in raw materials, formulation technologies, and packaging solutions.
Attendees will have the opportunity to network with industry leaders and gain insights into market trends. HPCI (Home and Personal Care Ingredients) takes place in Istanbul, Turkey.
TL;DR
Visiting HPCI 2026 offers a unique opportunity to meet key suppliers and discover the latest innovations in the home and personal care industry. Attendees can participate in technical seminars and connect with decision-makers from across the region. The event is free to attend, making it accessible for both industry veterans and newcomers.
Exhibiting at HPCI 2026 allows companies to showcase their latest products and innovations to a targeted audience of industry professionals. Exhibitors can enhance their brand visibility, forge new collaborations, and engage directly with potential clients. The event provides a platform to demonstrate new technologies and solutions in the home and personal care sector.
Attendees, exhibitors & solutions
Visitor profile
Typical attendee groups you can expect to meet.
Exhibitor profile
Main supplier and exhibitor segments present at the show.
Product categories
Key solution areas showcased across the event.
Location & Facilities
Istanbul, Turkey
EXPO XXI Exhibition Centre in Istanbul typically provides on-site or adjacent visitor parking during major trade fairs; confirm daily rates, payment methods and hall access on the organiser or venue website before travel.
Food options
On-site catering
On-site diningParking: EXPO XXI Exhibition Centre in Istanbul typically provides on-site or adjacent visitor parking during major trade fairs; confirm daily rates, payment methods and hall access on the organiser or venue website before travel.
Gate: Follow organiser signage to the main visitor entrance at EXPO XXI Exhibition Centre for badge collection; allow extra time for security screening during peak morning arrival.
Attend
Who runs the show
Vincentz Network
Intelligence
Key market insights, trends, news and related events to help you understand the bigger picture.
Why it matters
On 2026-10-21 to 2026-10-22, HPCI (Home and Personal Care Ingredients) in Istanbul covering Active ingredients for personal care formulations, Packaging solutions for cosmetics, Laboratory equipment for product t gives packaging buyers a single calendar window to compare suppliers, validate specs on the stand, and book follow-ups before the next buying cycle - especially when your roadmap matches the published exhibitor profile.
Key trends shaping this market and its wider industry.
Digital buyer journeys
What digital buyer journeys means for buyers and exhibitors in this sector.
Sustainability in procurement
What sustainability in procurement means for buyers and exhibitors in this sector.
Automation and labour efficiency
What automation and labour efficiency means for buyers and exhibitors in this sector.
Regional supply-chain resilience
What regional supply-chain resilience means for buyers and exhibitors in this sector.
Hybrid engagement models
What hybrid engagement models means for buyers and exhibitors in this sector.
Plan your trip

Choose from the following airports, with convenient access to the event and venue.
Istanbul Airport
Main international gateway on the European side. M11 metro links the terminal to the city with an Istanbulkart; Havaist coaches run to central districts; metered taxis are available at the terminal. Confirm live journey times on arrival
Approx. 45-55 km by road to the Istanbul fair district (estimate)
to venue
Approx. 50-75 min by road, traffic dependent
by car
Sabiha Gökçen
Asian-side airport used by many low-cost carriers. M4 metro reaches Kadıköy with onward Marmaray or ferry connections; taxis cross the Bosphorus bridges and can be slow at peak hours
Approx. 55-70 km by road including a Bosphorus crossing (estimate)
to venue
Approx. 65-95 min by road, traffic dependent
by car
A range of accommodation options near the venue and across key areas.
Holiday Inn Istanbul City by IHG
Approx. nightly range for fair week. Breakfast is paid, Wi-Fi free, parking paid, outdoor facilities on site; guest rating around 4.2. Good pick if you want international-chain standards and easy taxi access.
Santa Sophia Hotel
Approx. nightly range. Free breakfast and Wi-Fi, parking available, bar and restaurant, pet-friendly. Strong location for sightseeing but longer transfers to the fair district during rush hour.
HOTEL BRONTE
Approx. nightly range. Free breakfast and Wi-Fi, paid parking, restaurant and airport shuttle; guest rating around 4.4. The budget option in this shortlist, with fewer business facilities.
TÜRKELİ HOTEL & CAFE
Approx. nightly range. Free breakfast, free Wi-Fi and free parking, air conditioning and room service; guest rating around 3.8 from about 294 reviews. Free parking makes it practical if you plan to drive to the venue.
Get around the city with these convenient transport options.
metro
M11 links the airport terminal with the metro network; you need an Istanbulkart or contactless payment and a transfer to reach the fair district.
shuttle_bus
Havaist coaches run on published timetables to Taksim, Sultanahmet and other districts; pay on board or by card depending on the line.
taxi
Yellow taxis and app-booked taxis both serve the terminal. Allow 50 to 75 minutes and keep small notes for the fare.
taxi
SAW is on the Asian side, so the trip crosses the Bosphorus and can double in duration at peak hours.
metro
One stored-value card covers metro, tram, bus, Metrobüs and ferries; top up at ticket machines in major stations.
parking
Venue parking fills early on opening day; ISPARK operated car parks are the usual fallback around the fair district.
Weather
Istanbul in October is a transitional month: typical daytime highs of 19-22°C, night lows of 13-15°C, and rain showers that become more frequent from mid-month, with roughly 8-10 wet days across the month. These are climatological norms, not a forecast - check a 10-day outlook a week before departure and keep a compact umbrella in your bag for the walk between halls and transport stops.
Plan for the climate
Check temperatures and pack accordingly
Venue connectivity
Turkish operators Turkcell, Vodafone Türkiye and Türk Telekom sell prepaid tourist SIMs at IST and SAW arrivals desks; passport registration is required and can take time, so an eSIM bought before departure is often quicker. Turkey uses 230V Type F (European two-pin) sockets. Wi-Fi is normally available in hotel rooms and in venue press and business areas, but treat hall coverage as unreliable during busy periods and download your exhibitor list and floor plan in advance.
Ride-hailing
Taxis
Public transit
Car rentals
Useful information to help you have a smooth and respectful visit.
Business etiquette
A firm handshake and direct eye contact work well in Turkish business settings. Exchange business cards, use titles such as Bey or Hanım on first contact, and expect meetings to open with a short conversation before commercial detail.
Language at the fair
Turkish is the official language and English is standard in ingredient trading. Technical data sheets are usually available in English, but asking for the English version of quotes and certificates saves follow-up time.
Tipping and payment
Restaurants typically expect 5-10% and taxi fares are often rounded up. Cards are widely accepted in hotels and malls, but keep small cash for markets, taxis and small cafes; the currency is the Turkish lira.
Dress and weather
Smart casual is the norm on ingredient stands, with a jacket for senior meetings. October evenings in Istanbul turn cool near the water, so carry a light layer for the walk back from the halls.
Visiting historic sites
If you extend the trip to Sultanahmet or Eyüp, dress modestly for mosques, remove shoes at the entrance and avoid visiting during prayer times. Friday midday is busy at religious sites and some nearby shops close briefly.
Practical guides
Everything needed to arrive prepared, navigate the event, and make the visit productive.
Destination: IST
The fares captured for this listing are round trips for 21-25 October 2026, economy, taxes and fees included for one adult, and Google Flights labels Istanbul pricing as high for several origin markets during that window. Two levers usually help: comparing one-stop routings through Gulf or European hubs against nonstop Turkish Airlines services, and booking eight to twelve weeks ahead rather than in the final month. Choose IST for the shorter transfer to the European-side fair district, or SAW if a low-cost carrier from your origin offers a materially better fare and you can absorb the Bosphorus crossing. All fare guidance here is indicative: set a price alert and confirm the final fare, baggage allowance and seat fees before you pay.
Get to the venue and around the city with these options.
Airport → venue: Primary gateways: Istanbul Airport (IST): Approx. 50-75 min by road, traffic dependent; Sabiha Gökçen (SAW): Approx. 65-95 min by road, traffic dependent. Allow road or rail time to EXPO XXI Exhibition Centre; on-site parking is usually available at major exhibition venues.
Hotel → venue: Precinct hotels near EXPO XXI Exhibition Centre: Istanbul city: Holiday Inn Istanbul City by IHG; Istanbul historic district: Santa Sophia Hotel; Istanbul city: HOTEL BRONTE.
Ride-hail: Istanbul has several app-based options: BiTaksi and Martı are the local leaders, and Uber operates in the city through licensed yellow taxis. Book from inside the terminal or hotel lobby, confirm the plate before getting in, and check whether the driver accepts card or cash. Airport runs are better booked through the official taxi rank or a pre-ordered transfer than hailing on the street, and expect surge-style pricing during the fair's opening and closing hours.
Public transit: Istanbul public transport combines metro, tram, Metrobüs, bus and ferry under one stored-value Istanbulkart, available from ticket machines and kiosks at major stations. From Istanbul Airport, the M11 metro runs into the city and connects with the wider network, while Havaist coaches serve hotel districts directly. From Sabiha Gökçen, the M4 metro reaches Kadıköy for Marmaray and ferry connections. For the fair district, plan a metro or Metrobüs leg plus a short walk or taxi, and keep 20 minutes of slack at transfer stations during rush hour.
Parking: The venue operates on-site car parking with day rates set by the operator, and surrounding ISPARK car parks are the usual overflow. Spaces fill quickly on the opening morning, so arrive at least 45 minutes before the halls open if you are driving, and check with the organiser whether exhibitor permits are needed for the loading and build-up zones. Daily parking estimates are around TRY 100-250 depending on the operator and hours.
Plan and pack for the event climate.
Month: October 2026
Temperature: Typical October range: daytime highs 19-22°C, night lows 13-15°C (climatological norm for Istanbul, not a forecast)
Seasonality: October marks the shift from dry summer to the wetter Bosphorus autumn, with roughly 8-10 rain days across the month and short, sometimes heavy showers rather than all-day rain. Sea breezes keep the waterfront cooler than inland districts, so check the 10-day forecast the week before you fly.
Packing: Pack light layers for mild afternoons and cool evenings, a compact waterproof jacket or umbrella for showers, comfortable walking shoes for large halls and uneven pavements, smart casual clothing for stand meetings, a Type F plug adapter, and downloaded copies of your badge, hotel booking and exhibitor shortlist in case venue Wi-Fi is slow.
Plan your trip
Best day to visit: Day 2 (mid-show)
Mid-show days at HPCI (Home and Personal Care Ingredients) usually combine full exhibitor attendance with scheduled B2B meetings, before early pack-down on the final day.
Register for a visitor badge
Download the exhibitor list and build a target shortlist
Book flights into IST or SAW
Confirm hotel and transfer plan
Check visa and passport validity
Request meetings with priority suppliers
Read the conference programme
Plan the hall route
Prepare your technical brief
Check the Istanbul forecast and pack
Travel day and connectivity setup
Arrive early on the first show day
Send follow-up requests
Registration and hall orientation at EXPO XXI Exhibition Centre
Supplier meetings and product demos
Final negotiations and follow-up
HPCI (Home and Personal Care Ingredients) registration concourse
EXPO XXI Exhibition Centre
Central meeting point before and between hall appointments during show days.
Organiser B2B lounge (if offered)
EXPO XXI Exhibition Centre
Hosted matchmaking and buyer programmes when published by the organiser.
Budget

Adjust the inputs below to create a directional event budget.
This is a directional estimate. Please verify live rates before booking.
Decision
Use this quick check to decide whether HPCI (Home and Personal Care Ingredients) fits your visit, exhibit or skip plan.
QUESTION 1 OF 6
For HPCI (Home and Personal Care Ingredients), what is your primary role on the show floor?
Compare participation options side by side to choose the best fit for your objectives.
visit
Your category focus and target suppliers align with the official exhibitor profile.
Best for
Buyers, engineers, and delegates sourcing Active ingredients for personal care formulations solutions and benchmarking suppliers at HPCI (Home and Personal Care Ingredients) in Istanbul.
Min. budget
$450.00
Timeline
4-8 weeks before opening day for registration, hotels, and travel.
Risks
Session times and ticket tiers may change - confirm the official agenda before booking.
exhibit
You have a defined lead-generation or distributor recruitment goal for this market.
Best for
Brands and manufacturers launching Active ingredients for personal care formulations products who need qualified meetings with the event's trade audience.
Min. budget
$2,200.00
Timeline
3-6 months for stand booking, freight, staffing, and pre-show marketing.
Risks
Booth pricing and corner premiums vary by hall - confirm with the organiser sales team.
skip
Audience, geography, or commercial goals do not justify travel and stand costs this cycle.
Best for
Teams with weak category fit, budget constraints, or overlapping commitments during the Istanbul show week.
Timeline
N/A
Risks
Skipping may mean missing buyer meetings if competitors exhibit or attend the same week.
FAQs & glossary
Frequently asked
Glossary
Also known as
Alternate names and search phrases for this event.
1 more alternate names hidden
Display a free company card at your booth, or share your professional card on the show floor.