Digital buyer journeys
What digital buyer journeys means for buyers and exhibitors in this sector.
Event overview
Overview
The Hotel & Restaurant Meetings - Marbella is a dedicated exhibition for solutions, services, products, materials, and furniture for 4 and 5-star hotels. This premium event features three days of highly qualified business where Hosted Buyers with validated projects meet innovative suppliers in targeted one-to-one meetings.
Hotel & Restaurant Meetings - Marbella takes place in Marbella, Spain. Venue: Congress and Exhibition Palace Adolfo Suarez.
TL;DR
- 1Dates and Venue: Hotel & Restaurant Meetings - Marbella takes place from January 26 to 28, 2027, at the Congress and Exhibition Palace Adolfo Suarez in Marbella, Spain.
- 2Scale and Focus: This premium event connects Hosted Buyers with innovative suppliers in the hotel and restaurant sector through targeted one-to-one meetings.
- 3Organiser: The event is operated by Weyou Group, known for its effective matchmaking and business solutions.
- 4Buyer Authority: Attendees include decision-makers from 4 and 5-star hotels, restaurant managers, and hospitality professionals.
- 5Entry: The event is private and requires accreditation; registration is free for qualified visitors.
Why visit
Attendees will benefit from direct access to top suppliers and innovative solutions tailored for the hospitality sector. The event offers a unique opportunity to network with industry leaders and discover new products that can enhance hotel and restaurant operations. Visitors can engage in meaningful discussions with exhibitors and gain insights into the latest trends and technologies in the industry.
Why exhibit
Exhibitors will have the chance to showcase their products and services to a targeted audience of decision-makers in the hospitality sector. The event facilitates high-quality interactions through pre-arranged one-to-one meetings, maximizing exposure and potential ROI. Participating in this event allows exhibitors to build valuable connections and demonstrate their offerings in a focused environment.
Attendees, exhibitors & solutions
Who this event is for
Visitor profile
Typical attendee groups you can expect to meet.
Hotel general managers and owners from independent, boutique and chain properties in Spain and nearby Mediterranean markets, sourcing F&B, housekeeping and guest-experience suppliers.
Food and beverage directors and restaurant managers looking for kitchen equipment, menu ingredients, POS and table-service solutions.
Procurement and purchasing leads for hotel groups comparing contracted suppliers across foodservice, amenities, linen and operating supplies.
Housekeeping and rooms division managers evaluating laundry systems, cleaning chemicals, bedding and in-room technology.
Spa, wellness and leisure managers sourcing treatments, fitness equipment and guest activity services.
Restaurant owners and chefs from Costa del Sol hospitality venues seeking local and international food and beverage producers.
Hotel technology and revenue managers assessing PMS, booking engines, contactless check-in and guest messaging tools.
Interior design, refurbishment and project managers sourcing furniture, lighting, textiles and outdoor furniture for hotel and restaurant spaces.
Exhibitor profile
Main supplier and exhibitor segments present at the show.
Kitchen and foodservice equipment suppliers presenting ovens, refrigeration, dishwashing lines, smallwares and back-of-house systems to hotel and restaurant buyers.
Food and beverage producers and distributors offering ingredients, beverages, specialty coffee, bakery and chilled products for hotel menus and restaurant concepts.
Hotel technology providers demonstrating PMS, POS, booking engines, guest apps, revenue management and contactless service tools.
Furniture, fixture and fittings suppliers for guest rooms, lobbies, restaurants and outdoor terraces, including contract-grade textiles and lighting.
Guest amenities and operating supplies companies supplying toiletries, linen, housekeeping products, minibar items and sustainable packaging.
Laundry, cleaning and hygiene suppliers with commercial laundry systems, eco-certified chemicals, waste reduction and HACCP-aligned cleaning programmes.
Spa, wellness and leisure suppliers offering equipment, treatment products, pool and fitness services for resort and city hotel operators.
Design, architecture and refurbishment firms and distributors serving hotel and restaurant renovation projects across the Costa del Sol and wider Spain.
Product categories
Key solution areas showcased across the event.
Kitchen and foodservice equipment: commercial ovens, refrigeration, warewashing, ventilation, smallwares and back-of-house workflow systems.
Food and beverage products: fresh and ambient ingredients, beverages, specialty coffee, bakery, dairy, chilled and frozen lines for hotel and restaurant menus.
Hotel technology: property management systems, restaurant POS, booking engines, guest messaging, contactless check-in and revenue management tools.
Guest room furnishings and textiles: beds, casegoods, seating, curtains, linen, towels and contract-grade fabrics.
Restaurant and bar furnishings: tables, chairs, banquettes, lighting, tableware, glassware and outdoor terrace furniture.
Guest amenities and operating supplies: toiletries, minibar items, housekeeping products, laundry consumables and sustainable packaging.
Hygiene, cleaning and laundry solutions: commercial laundry equipment, eco-certified chemicals, waste management and HACCP-aligned cleaning systems.
Spa, wellness and leisure: treatment products, fitness equipment, pool accessories and guest activity services.
Design and refurbishment services: interior design, architecture, project management, lighting and turnkey fit-out for hospitality spaces.
Location & Facilities
Venue
Congress and Exhibition Palace Adolfo Suarez
Marbella, Spain
Facilities
Parking
Congress and Exhibition Palace Adolfo Suarez in Marbella typically provides on-site or adjacent visitor parking during major trade fairs; confirm daily rates, payment methods and hall access on the organiser or venue website before travel.
Food options
On-site catering
On-site diningParking: Congress and Exhibition Palace Adolfo Suarez in Marbella typically provides on-site or adjacent visitor parking during major trade fairs; confirm daily rates, payment methods and hall access on the organiser or venue website before travel.
Gate: Follow organiser signage to the main visitor entrance at Congress and Exhibition Palace Adolfo Suarez for badge collection; allow extra time for security screening during peak morning arrival.
Attend
Entry & tickets
Free registration
Who runs the show
Organisers
Weyou Group
Intelligence
Market context
Key market insights, trends, news and related events to help you understand the bigger picture.
Marbella, Spain
Why it matters
Attending Hotel & Restaurant Meetings - Marbella on 2027-01-26 to 2027-01-28 in Marbella lets buyers and specifiers benchmark suppliers, see live demonstrations, and compress months of vendor meetings into one focused trade visit — worthwhile when your category roadmap aligns with the official exhibitor profile.
Industry trends
Key trends shaping this market and its wider industry.
Sustainability in procurement
What sustainability in procurement means for buyers and exhibitors in this sector.
Automation and labour efficiency
What automation and labour efficiency means for buyers and exhibitors in this sector.
Regional supply-chain resilience
What regional supply-chain resilience means for buyers and exhibitors in this sector.
Hybrid engagement models
What hybrid engagement models means for buyers and exhibitors in this sector.
Plan your trip
Travel & logistics
Local currency · EUR
Hotel tiers
A range of accommodation options near the venue and across key areas.
Marriott's Marbella Beach Resort
5-star resort
Marbella5-star hotel with breakfast, free Wi-Fi, free parking, pools, hot tub, fitness centre and spa; appeared in Google Hotels results for Marbella near the Congress and Exhibition Palace Adolfo Suarez.
Barcelo Marbella
4-star
Marbella4-star hotel with free breakfast, free Wi-Fi, paid parking, outdoor pool, hot tub, fitness centre; all-inclusive available.
Hard Rock Hotel Marbella
4-star
Marbella4-star hotel with breakfast, free Wi-Fi, free parking, pools, hot tub, pet-friendly, fitness centre.
Hotel Benabola Puerto Banus
4-star
Puerto Banus4-star hotel with breakfast, free Wi-Fi, paid parking, fitness centre, bar and restaurant; kitchen in some rooms.
Sol Marbella Estepona Atalaya Park
4-star
Marbella / Estepona Atalaya Park4-star hotel with breakfast, free Wi-Fi, paid parking, outdoor pool, fitness centre, beach access; all-inclusive available.
Local transport
Get around the city with these convenient transport options.
airport coach
Estimated costApprox. EUR 5-10 one way
Best forMalaga Airport (AGP) to Marbella bus station
Intercity coach services link AGP with Marbella; confirm timetable, luggage rules and whether your hotel is walkable from the bus station.
taxi or rideshare
Estimated costApprox. EUR 70-90 one way
Best forMalaga Airport (AGP) to Congress and Exhibition Palace Adolfo Suarez or Marbella hotels
Taxi ranks are outside the arrivals hall; rideshare availability may vary. Confirm the fare estimate and journey time before departure.
local bus
Estimated costApprox. EUR 1.30-1.50 single
Best forMarbella urban bus network to the Congress and Exhibition Palace Adolfo Suarez
Local buses serve Marbella and nearby districts; pay onboard or by contactless card where available. Check the route closest to your hotel.
rental car
Estimated costApprox. EUR 25-60 per day plus fuel and parking
Best forMalaga Airport (AGP) to Marbella and the venue
Rental desks are at AGP; confirm parking at your hotel and the venue. January is low season but check winter opening hours for rental companies.
walking or hotel shuttle
Estimated costVaries by hotel; confirm shuttle or taxi fare
Best forMarbella hotels and Puerto Banus to the venue
Some hotels may offer shuttles or are a short taxi ride from the venue. Check walking distances and pavements before relying on foot.
Weather
January in Marbella is mild but not beach weather. Expect daytime highs around 14-18 C, cooler nights around 6-10 C, and a chance of rain showers. Pack layers, a light waterproof jacket and comfortable shoes for walking between venues. Confirm the forecast closer to travel.
Plan for the climate
Check temperatures and pack accordingly
Venue connectivity
Confirm mobile roaming or local SIM options for business visitors to Spain.
Ride-hailing
Taxis
Public transit
Car rentals
Cultural notes
Useful information to help you have a smooth and respectful visit.
Meal times
Lunch in Marbella is often served from 14:00 and dinner from 21:00. Schedule business meetings accordingly and confirm whether your hotel or venue offers earlier dining.
Dress code
Smart-casual business wear works for the one-to-one meetings and most Marbella restaurants. January evenings can be cool, so bring a jacket or light coat.
Language
Spanish is the local language, but English is widely spoken in hotels, restaurants and conference venues. Ask the organiser in advance if you need interpretation for meetings.
Business etiquette
A handshake and a short greeting are standard. Exchange business cards, confirm follow-up actions in writing and allow time for relationship-building before price discussions.
Local area
Marbella and Puerto Banus have a seasonal rhythm; some beach clubs close in winter, while resort hotels and conference venues remain open. Check opening hours before planning evening meetings.
Practical guides
Visitor & Exhibitor Essentials
Everything needed to arrive prepared, navigate the event, and make the visit productive.
Flights
Compare flights to the nearest international gateway serving Marbella; confirm ground transport on the organiser site.
Transport
Get to the venue and around the city with these options.
Airport → venue: Use the nearest international airport serving Marbella; Metro, train or taxi links are typically available to the venue district.
Hotel → venue: Precinct hotels near Congress and Exhibition Palace Adolfo Suarez: Marbella: Marriott's Marbella Beach Resort; Marbella: Barcelo Marbella; Marbella: Hard Rock Hotel Marbella.
Ride-hail: Ride-hailing apps are commonly used in Marbella; confirm local availability before travel.
Public transit: Check local bus/metro options for routes to Congress and Exhibition Palace Adolfo Suarez.
Parking: On-site parking is available at Congress and Exhibition Palace Adolfo Suarez; confirm daily rates and hall access on the organiser or venue site.
Weather
Plan and pack for the event climate.
Month: January 2027
Seasonality: January is one of the wetter months on the Costa del Sol, with occasional rain showers. Rain is usually short-lived rather than all-day, but pack a compact umbrella or waterproof layer and check the forecast before travelling.
Packing: January 2027
Plan your trip
Planning
Best day to visit: Day 2 (mid-show)
Mid-show days at Hotel & Restaurant Meetings - Marbella usually combine full exhibitor attendance with scheduled B2B meetings, before early pack-down on the final day.
T-1
Confirm registration status
T-2
Book travel to Malaga
T-3
Reserve accommodation
T-4
Arrange airport transfer
T-5
Review the meeting schedule
T-6
Prepare a buyer brief
T-7
Check visa and passport
T-8
Pack business materials
T-9
Confirm local transport
T-10
Check weather and dress code
Sample visitor itinerary
Route-optimised day
Day 1 · morning
Registration and hall orientation at Congress and Exhibition Palace Adolfo Suarez
Day 2 · core sessions
Supplier meetings and product demos
Day 3 · wrap-up
Final negotiations and follow-up
Networking spots
2Hotel & Restaurant Meetings - Marbella registration concourse
Congress and Exhibition Palace Adolfo Suarez
Central meeting point before and between hall appointments during show days.
Organiser B2B lounge (if offered)
Congress and Exhibition Palace Adolfo Suarez
Hosted matchmaking and buyer programmes when published by the organiser.
Budget
Costs & budget
Build your working budget
Adjust the inputs below to create a directional event budget.
Estimated budget
Live estimate
- Hotel × 2 nights€190.00
- Per diem × 2€150.00
Estimated total€340.00
This is a directional estimate. Please verify live rates before booking.
Decision
Visit, exhibit, or skip?
Should you go?
Use this quick check to decide whether Hotel & Restaurant Meetings - Marbella fits your visit, exhibit or skip plan.
QUESTION 1 OF 6
What is your primary role?
Decision matrix
Compare participation options side by side to choose the best fit for your objectives.
visit
Your category focus aligns with the official product themes.
Best for
Buyers, researchers, and delegates evaluating the programme and networking value.
Min. budget
$400.00
Timeline
4-8 weeks before opening day for registration and travel.
Risks
Limited session times published - confirm agenda before booking.
exhibit
You have a clear lead-generation or launch goal for this market.
Best for
Suppliers and brands seeking qualified meetings with the event audience.
Min. budget
$2,500.00
Timeline
3-6 months for stand booking, freight, and marketing prep.
Risks
Booth pricing not published in captured sources - confirm with organiser.
skip
Programme, audience, or commercial goals do not match your plan.
Best for
Teams whose category or region fit is weak this edition.
Timeline
N/A
Risks
No major risks listed.
FAQs & glossary
Answers
Frequently asked
What is Hotel and Restaurant One-to-One Meetings?
It is a hospitality trade event in Marbella built around pre-arranged meetings between hotel and restaurant operators and suppliers of equipment, food and beverage, technology, furnishings, amenities and services. The format is more focused than a large open exhibition.
Where is the event held?
The captured venue is the Congress and Exhibition Palace Adolfo Suarez in Marbella, Spain. Confirm the final venue and hall details on the organiser's schedule page before travelling.
When is the next edition?
The current listing points to a January 2027 window. Exact dates have not been captured; check the official schedule at hotel-and-restaurant-one-to-one-meetings.es/schedule.
Who should attend as a buyer?
Hotel general managers, F&B directors, restaurant owners, procurement leads, housekeeping and rooms managers, spa and wellness managers, and hotel technology or revenue managers from hospitality businesses.
Who exhibits?
Suppliers of kitchen and foodservice equipment, food and beverage products, hotel technology, furniture and textiles, guest amenities, cleaning and laundry systems, spa and wellness services, and design or refurbishment services.
Is the event trade-only?
The event is designed for hospitality industry buyers and suppliers. Confirm whether the organiser allows non-buying visitors or press before you book travel.
How do I register?
Use the organiser's official website to request a buyer or supplier place. Registration is likely subject to approval to ensure a good match between buyers and exhibitors; do not travel without written confirmation.
Are meetings pre-scheduled?
The one-to-one format usually involves pre-booked appointments. Ask the organiser how many meetings are included, how schedules are built and whether you can request specific suppliers.
What should I bring to meetings?
Buyers should bring a short buyer brief, business cards, current supplier list, budget cycle and any project photos or floor plans. Suppliers should bring English catalogues, price indications and lead-time information.
How do I get to Marbella?
Fly into Malaga-Costa del Sol Airport (AGP), then take a coach, taxi or rental car to Marbella. The road journey is approximately 45-55 minutes; confirm live fares and timetables before departure.
Do I need a visa?
Spain is in the Schengen area. Check visa requirements for your nationality with the Spanish consulate and allow time for processing; the event organiser does not issue visas.
What is the dress code?
Smart-casual business wear is appropriate. January can be cool in Marbella, so bring layers and a light waterproof jacket.
Is parking available?
Parking is typically available at the venue and many hotels. Confirm daily rates and whether your hotel includes parking in the room rate.
Glossary
- Hosted buyer
- A buyer whose travel or accommodation is supported by the organiser in exchange for attending a set number of pre-scheduled supplier meetings. Confirm your status and obligations with the Hotel and Restaurant One-to-One Meetings team.
- One-to-one meeting
- A pre-booked, time-limited appointment between a buyer and a supplier at the event. Meetings are usually arranged around the buyer's purchasing priorities rather than open-floor browsing.
- PMS
- Property management system: the core software used by hotels to manage reservations, check-in, room assignments, billing and guest profiles.
- POS
- Point of sale: the restaurant or bar system used to take orders, process payments, split bills and report on menu and table performance.
- F&B
- Food and beverage: the hotel or restaurant department responsible for menus, beverage lists, kitchen operations and service.
- ADR
- Average daily rate: a hotel performance metric calculated by dividing room revenue by the number of rooms sold. Buyers may use it when comparing revenue strategies.
- RevPAR
- Revenue per available room: a hotel metric combining occupancy and average daily rate. Suppliers may use it to frame the value of revenue-management or guest-experience tools.
- HACCP
- Hazard analysis and critical control points: a food-safety management approach used in kitchens and foodservice operations to identify and control hygiene risks.
- Contract-grade
- Furniture, textiles or equipment designed for commercial hospitality use, with higher durability and fire-safety standards than consumer-grade products.
- Guest amenities
- In-room and bathroom products provided to hotel guests, such as toiletries, slippers, minibar items and welcome gifts. Sustainability and packaging format are common buying criteria.
- Back-of-house
- Areas of a hotel or restaurant not seen by guests, including kitchens, storage, laundry, staff areas and service corridors. Equipment here is bought for durability and workflow efficiency.
- Turnkey fit-out
- A project delivery model in which one supplier or contractor handles design, procurement and installation of a hotel or restaurant space, from furniture to lighting and equipment.
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Also known as
Alternate names and search phrases for this event.
- Hotel & Restaurant Meetings - Marbella
- Hotel & Restaurant Meetings - Marbella 2027
- Hotel & Restaurant Meetings
- Hotel & Restaurant Meetings 2027
- Hotel & Restaurant Meetings Marbella
- Hotel & Restaurant Meetings Marbella 2027
- Hotel
- Hotel 2027
- Hotel Marbella
- Hotel Marbella 2027
7 more alternate names hidden
Digital business cards for the show floor
Display a free company card at your booth, or share your professional card on the show floor.