HMRSSS 2027 hospitality supply show in Myrtle Beach, Jan 26-28
Dates
26–28 Jan 2027
City / country
Myrtle Beach, United States
Venue
Myrtle Beach Convention Center
Time
12:00 PM – 6:00 PM
Event overview
The Hotel, Motel & Restaurant Supply Show of the Southeast (HMRSSS) returns to the Myrtle Beach Convention Center on January 26-28, 2027, giving hospitality buyers three days to source products from 480+ expected exhibitors.
The show is built for independent hotel, motel and restaurant owners and operators from across the Southeastern USA, with free access to furnishings, foodservice equipment, linens, technology and guest amenities.
Attendance is expected to top 4,800 industry professionals.
TL;DR
Attend if you own or manage independent lodging, foodservice or club operations and need to compare furnishings, equipment, supplies and technology side by side. The show floor is organised for hands-on product review, and the co-located chef competitions add a practical food-and-beverage track.
Exhibit to reach independent owners and operators, regional chains, purchasing companies, design firms and FF&E buyers in one place. A Myrtle Beach show in late January sits ahead of the spring buying cycle, so show-floor conversations convert into near-term specifications and replenishment orders.
Attendees, exhibitors & solutions
Visitor profile
Typical attendee groups you can expect to meet.
Exhibitor profile
Main supplier and exhibitor segments present at the show.
Product categories
Key solution areas showcased across the event.
Location & Facilities
Halls & areas
1Myrtle Beach Convention Center, 2101 North Oak Street, Myrtle Beach, SC 29577, United States
Entrances & gates
Main lobby entrance
North Oak Street lobby; registration and badge check are here.
On-site parking decks and surface lots are available at the convention center; keep your ticket for re-entry.
The convention center lobby and exhibit hall are step-free; ask the registration desk for wheelchair assistance or accessible restrooms.
Food options
Convention center concessions
On-site diningParking: Use the convention center's on-site parking decks and surface lots off North Oak Street; arrive early on the opening afternoon because the Sheraton and center lots fill together.
Gate: Enter through the main convention center lobby on North Oak Street; badge check is at the lobby registration desk.
Attend
Event days & opening times
Trade visitor badge
Free registration for qualified hospitality professionals.
Ticket info
Badge collection
Pre-register online and collect your badge at the convention center lobby desk with a business ID showing your hospitality company.
Ticket notes
Free to hospitality industry professionals; the show is trade-only and not open to the general public.
Build-up & tear-down
What's on
Chef Alex Darvishi Culinary Classic
A culinary competition staged alongside the show floor, with registered teams and judges.
Competition area within the convention center.
WebsiteSouth Carolina Seafood Challenge
A seafood-focused chef competition co-located with HMRSSS and open to show visitors.
Competition area within the convention center.
WebsiteChef Alex Darvishi Culinary Classic awards
Competition results recognising winning chef teams at the co-located culinary classic.
How the last edition performed
Last edition
2026
This edition
2027
Visitors: 4,800
Exhibitors: 480
Next edition
Not announced yet
Impact
HMRSSS is a regional, owner-operator show rather than a national mega-expo: roughly 480 exhibitors meet an expected 4,800+ buyers over three days. That ratio gives each visitor meaningful time with suppliers, and gives exhibitors a concentrated pool of independent lodging and foodservice decision-makers from the Southeast.
Audience quality
The audience is qualified by business type: independent hotel, motel and restaurant owners and operators, plus purchasing companies, FF&E firms, design firms and healthcare lodging buyers. Because registration is free but trade-only, the floor skews toward people who specify or buy rather than general consumers.
Exhibitor outcomes
ROI depends on specification cycles. Suppliers of FF&E, linens, foodservice equipment and operating supplies can use three days to meet owner-operators who buy in-season, while smaller vendors should target a defined list of regional chains and purchasing companies rather than floor-wide sampling.
Intelligence
Key market insights, trends, news and related events to help you understand the bigger picture.
Why it matters
Myrtle Beach and the wider Southeast depend on independent lodging and foodservice operators who refresh furnishings, kitchens and guest amenities every season. HMRSSS concentrates that replacement demand into one January marketplace, making it a practical bellwether for regional hospitality capex and operating-supply buying.
Key trends shaping this market and its wider industry.
Labour-saving kitchen and housekeeping equipment
Operators are prioritising equipment that reduces dependence on scarce staff, from automated warewashing to faster room-turn systems.
What it changes: Suppliers should lead with labour savings and payback periods rather than feature lists.
Energy and water cost control
HVAC, energy-management and linen-reuse systems are being bought as operating-cost tools, not sustainability statements.
What it changes: Buyers respond to monthly utility savings and rebate eligibility.
Refresh cycles for independent properties
Independent hotels and restaurants are refurbishing in phases, buying case goods, bedding and public-area furnishings in smaller batches.
What it changes: Exhibitors with short lead times and mixed-container options fit the regional buying pattern.
Buyers who work the regional hospitality circuit pair HMRSSS with national foodservice and lodging shows, then follow up at state association events.
National Restaurant Association Show
Chicago, United States
Dates are the announced 2027 window; confirm before booking.
websiteThe Hospitality Show
Las Vegas, United States
Circuit knowledge; confirm exact 2027 dates.
websiteFlorida Restaurant & Lodging Show
Orlando, United States
Circuit knowledge; confirm exact 2027 dates.
websiteWinter regional buying
Late January, ahead of the spring refurbishment and patio season.
Spring national benchmarking
May to June, for national product launches and chain programmes.
HMRSSS dates and venue are from the official show page; circuit dates are planning estimates to confirm with each organiser.
Plan your trip
Choose from the following airports, with convenient access to the event and venue.
Myrtle Beach International Airport
Closest airport; taxi or rideshare to the convention center.
about 4 miles
to venue
10-15 minutes
by car
Charleston International Airport
Larger airport with more connections; rent a car or book a shuttle.
about 95 miles
to venue
1 hour 50 minutes
by car
A range of accommodation options near the venue and across key areas.
USD 55–80 / night
Show-rate blocks from about $55-80 plus tax and fees; confirm the 2027 code when booking.
sourceUSD 95–130 / night
Published show rates around $99-129 plus tax; Courtyard adds $20 daily parking.
sourceUSD 150–220 / night
The connected Sheraton starts at $115 plus tax in the published block; peak and suite rates run higher.
sourceGet around the city with these convenient transport options.
Rideshare or taxi
About 10-15 minutes; use the airport pickup zone.
Rental car
Useful for hotels away from the center and for side trips; check convention center parking.
Plan your trip
Check the latest visa requirements and entry guidelines before travelling.
| Type | Who needs it | Fee | Processing | |
|---|---|---|---|---|
| B-1 business visitor | Visitors who require a US visa for business meetings or trade shows | $185.00 | Weeks to months; apply early |
Visa-free entry depends on nationality and the US Visa Waiver Program; check the Department of State before booking.
The US accepts ATA carnets for many temporary exhibits and professional equipment; confirm the specific goods with US Customs and Border Protection.
Official visa pageWeather
Late January is mild and quiet: daytime highs near 15 C (59 F), overnight lows near 5 C (41 F), with occasional rain and cool ocean wind.
Plan for the climate
Check temperatures and pack accordingly
Venue connectivity
US mobile networks and hotel Wi-Fi are widely available; an eSIM or unlocked phone works on AT&T, Verizon and T-Mobile.
Ride-hailing
Taxis
Public transit
Car rentals
Useful information to help you have a smooth and respectful visit.
Tipping
Tip 18-20% at restaurants and $2-5 per bag for hotel staff; taxis and rideshares usually add 15-20%.
Trade-only etiquette
Bring business cards and a company ID; casual business attire is normal on the show floor.
Practical guides
Everything needed to arrive prepared, navigate the event, and make the visit productive.
Destination: MYR (Myrtle Beach International Airport)
Book 6-10 weeks ahead for late January; Myrtle Beach has fewer direct routes in winter, so compare Charlotte and Atlanta connections.
Book flightsUS citizens need no visa; international visitors should check B-1 visitor visa or Visa Waiver Program eligibility.
Estimated cost: USD 185 for a B-1 visa application
Processing: Weeks to several months
The fee is set by the US government; ESTA under the Visa Waiver Program is a separate, lower fee.
OfficialGet to the venue and around the city with these options.
Airport → venue: MYR is about 4 miles from the venue; take a taxi or rideshare in 10-15 minutes.
Hotel → venue: The Sheraton is connected; most oceanfront hotels are a 5-15 minute drive or rideshare.
Ride-hail: Uber and Lyft operate in Myrtle Beach; expect USD 15-25 from the airport to the convention center.
Public transit: Limited bus service; a car or rideshare is more practical for show week.
Parking: Convention center decks and surface lots are on site; hotel parking may add a daily fee.
Plan and pack for the event climate.
Month: January
Temperature: 5-15 C (41-59 F)
Seasonality: Cool, quiet winter with occasional rain and ocean wind; snow is rare.
Packing: Bring a warm layer, a waterproof jacket and comfortable shoes for the show floor.
Plan your trip
Best day to visit: Wednesday, January 27
Wednesday has the longest floor hours (9 am-5 pm) and avoids the shorter opening afternoon and the early Thursday close, giving time for both supplier meetings and chef demonstrations.
Register online and confirm your trade status — Free badge; keep the confirmation email.
Book hotel and airport transfer — Ask for the HMRSSS show rate and check cancellation terms.
Build a target exhibitor list from the vendor directory — Group by product category and plan a floor route.
Set meetings and download the show map — Confirm Tuesday afternoon or Wednesday slots.
Pack business cards, ID and a charged phone — Wear comfortable shoes and bring a light jacket.
Badge collection and floor plan review
Convention center lobbySupplier meetings in FF&E and foodservice equipment
Exhibit hallLunch and chef competition viewing
Convention center concessions / competition stageFollow-up meetings and quote collection
Exhibit hallMurrells Inlet MarshWalk
Coastal Dining and Boardwalk
25 minutes south of Myrtle Beach
Waterfront restaurants and a relaxed evening after the show.
Brookgreen Gardens
Sculpture Garden and Nature
35 minutes south
A quiet half-day break with famous American sculpture.
Sheraton Myrtle Beach Convention Center lobby bar
Hotel bar
Connected to the venue; the easiest post-show meeting point.
Crooked Hammock Brewery
Brewery and restaurant
Casual group venue a short drive from the convention center.
HMRSSS buyers often specify for spring and summer projects, so a five-day quote turnaround keeps you ahead of competing vendors.
Budget
Shell scheme
USD 55–85 / m²
Raw space
USD 30–45 / m²
Standard booth
9 m²
No exhibitor tariff was printed on the pages reviewed; bands are editorial estimates for a regional US hospitality show. Electrical, telephone, furnishings and drayage are extra.
sourceAdjust the inputs below to create a directional event budget.
This is a directional estimate. Please verify live rates before booking.
Official cost items and estimated ranges for exhibitors.
Booth
exhibitor · standard
USD 495–765 / per 9 sqm
Hotel
both · mid
USD 95–130 / per night
| Item | For | Tier | Estimated range | Status | As of |
|---|---|---|---|---|---|
| Booth | exhibitor | standard | USD 495–765 / per 9 sqm | estimate | 2026-10-31 |
| Hotel | both | mid | USD 95–130 / per night | estimate | 2026-10-31 |
Decision
Six quick questions score whether HMRSSS 2027 is worth a visit, an exhibit booth or a skip.
QUESTION 1 OF 6
What is your role in hospitality buying?
Compare participation options side by side to choose the best fit for your objectives.
visit
You have products to compare and can travel January 26-28.
Best for
Independent hotel, motel and restaurant operators with an active sourcing list
Min. budget
$500.00
Timeline
2-4 weeks to register and book travel
Risks
January weather disruptions
Limited direct flights to MYR
exhibit
Your products fit independent lodging and foodservice buyers in the Southeast.
Best for
Suppliers of FF&E, foodservice equipment, linens and operating supplies
Min. budget
$2,500.00
Timeline
3-6 months to book space, build a stand and ship
Risks
Crowded regional supplier field
Freight and drayage costs
skip
You are not a hospitality trade buyer or seller.
Best for
General public, students and suppliers with no Southeast hospitality fit
Timeline
None
Risks
Missing a future buying cycle
Book with
Myrtle Beach Convention Center
The 2027 show venue on North Oak Street, connected to the Sheraton.
Venue named on the official show page.
Myrtle Beach International Airport
The closest airport, about four miles from the convention center.
Regional gateway; not an official show partner.
South Carolina Restaurant and Lodging Association
State hospitality association that lists the show in its industry calendar.
Association event listing; partnership not confirmed.
City of Myrtle Beach
Host city for the show and the convention center district.
Public body; not an official sponsor.
Recommended providers
Official visa and Visa Waiver Program guidance.
Sheraton Myrtle Beach Convention Center
Connected hotel with a published HMRSSS rate.
Compare MYR fares from your home airport.
Official drayage company named in confirmation
Coordinate shipping and material handling through the official handler.
Compare exhibitor liability and travel cover.
Official destination guide for Murrells Inlet and Brookgreen Gardens.
Bring your own scanner; no official show provider was printed.
FAQs & glossary
Frequently asked
Glossary
Also known as
Alternate names and search phrases for this event.
6 more alternate names hidden
Trust footer
3
References
1
Publishers
3
Date checked
Hotel, Motel & Restaurant Supply Show of the Southeast
Display a free company card at your booth, or share your professional card on the show floor.
