Impact
A bigger and stronger platform
HIX has grown from a niche design event launched in 2021 into Europe's only dedicated hotel design event, attracting over 5,000 hospitality design professionals annually. Since its first edition at the Business Design Centre, the event has expanded from a single exhibition space to a full-venue show, becoming a launchpad for product innovation where over 30 new products and previews are shared each year. The 2025 edition under the theme 'Culture Clash' brought together designers, architects, hotel operators, developers and specifiers for two days of talks, installations, networking and a curated exhibition of over 160 leading design brands. The event is widely regarded as a key commercial opportunity, with exhibitors reporting high visitor quality and using the show as a springboard for new product launches. In 2026, HIX relocates to Excel London and rebrands as HIX Europe, expanding its continental reach and co-locating with AHEAD Europe to create a unified European hospitality design campus





