Hotel Fair 2027

Hotel Fair 2026 is South Korea's premier hotel, resort, and accommodation industry trade show, taking place from January 21-23, 2026 at COEX D Hall in Seoul. The event serves as a comprehensive B2B platform covering hotel operations, interior solutions, F&B, IT, and smart hospitality. It features special exhibitions on Kumiko & Yakisugi, hotel K-PB products, and amenities, along with conferences like the Hospitality Insight Summit and programs including B2B business matching and hotel talk concerts. The event is organized by 메쎄이상 (Messe Esang), a major exhibition company.