HospitalMed 2026

Attendees, exhibitors & solutions

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Industry trends

Key trends shaping this market and its wider industry.

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A range of accommodation options near the venue and across key areas.

Local transport

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Frequently asked

Glossary

1

HospitalMed

The hospital and healthcare products, equipment, services and technology fair held at the Centro de Convencoes de Pernambuco in the Salgadinho area of Olinda, Greater Recife. It is the sector meeting point for hospitals, clinics, laboratories and health-service suppliers serving Pernambuco and Northeast Brazil; the organiser publishes the fair pages and schedule on hospitalmed.com.br.

2

ANVISA (Agencia Nacional de Vigilancia Sanitaria)

The Brazilian national health surveillance agency. It registers and regulates medical devices, in-vitro diagnostics, medicines, cosmetics and sanitising products sold in Brazil. Hospital suppliers presenting regulated products at HospitalMed normally need a valid ANVISA registration or a clear plan to obtain one.

3

Registro ANVISA

The Brazilian product registration (or notification, for lower-risk items) that must be held before a medical device or health product can be legally commercialised in Brazil. Devices are grouped into risk classes I to IV, with class III and IV carrying the heaviest technical documentation and review requirements.

4

Detentor de registro / representante legal

For imported medical devices, ANVISA expects a Brazilian company to hold the registration and act as the legal representative in the country. This is why foreign manufacturers usually exhibit at Brazilian health fairs alongside an importer, distributor or local registration holder.

5

SUS (Sistema Unico de Saude)

Brazil's public unified health system, funded by federal, state and municipal governments. SUS hospitals and secretariats are among the largest buyers of beds, imaging systems, monitoring equipment, consumables and sterilisation technology in Brazil, and they procure mainly through public tenders.

6

Licitacao and pregao eletronico

Brazilian public procurement. Health equipment for SUS facilities is generally bought through a licitacao (tender), very often as an electronic reverse auction (pregao eletronico). Understanding these formats helps exhibitors prepare pricing, documentation and delivery terms for public-sector buyers who attend the fair.

7

OPME (orteses, proteses e materiais especiais)

The Brazilian category for orthoses, prostheses and special materials, mainly implants and high-cost surgical items. OPME is a heavily regulated, high-value segment that moves through both private hospital purchasing and SUS reimbursement rules.

8

Materiais medico-hospitalares

Medical and hospital consumables such as syringes, catheters, gloves, dressings, surgical instruments and single-use kits. This is the highest-volume, most price-competitive product family at Brazilian hospital fairs, usually bought through distributors.

9

Equipamentos medico-hospitalares

Capital medical equipment: imaging (X-ray, ultrasound, CT, MRI), patient monitors, ventilators, anaesthesia machines, infusion pumps, surgical tables, sterilising autoclaves and laboratory analysers. Deals in this category are typically project-based, with installation, training and maintenance contracts.

10

CME (Central de Material e Esterilizacao)

The sterile processing department of a hospital, responsible for cleaning, packing, sterilising and distributing surgical instruments. CME upgrades are a recurring purchasing theme for hospital managers in Northeast Brazil and a common equipment category on show floors.

11

UTI (Unidade de Terapia Intensiva)

The Brazilian intensive care unit. UTI expansion and refurbishment drives demand for beds, ventilators, multiparameter monitors, syringe and infusion pumps, and gas and monitoring infrastructure.

12

Acreditacao hospitalar

Hospital accreditation. Brazilian hospitals commonly pursue ONA (Organizacao Nacional de Acreditacao) certification and, for those with international ambitions, Joint Commission International. Accreditation status signals quality to payers and influences purchasing standards.

13

Telemedicina

Remote clinical care, formally regulated in Brazil under national legislation from 2022. It underpins demand for remote monitoring devices, secure video platforms, digital records and home-care equipment sold into both private clinics and public networks.

14

Healthtech

An umbrella term for software and data companies in health: electronic medical records, telemedicine, hospital management systems, AI triage and diagnostics, and remote patient monitoring. Healthtech exhibitors typically sit alongside hardware suppliers at HospitalMed to reach the same hospital decision-makers.

15

Distribuidor hospitalar

A Brazilian distributor that warehouses, sells and services medical products for hospitals and clinics, often holding the ANVISA registration for imported lines. Distributors from Pernambuco and neighbouring states are the primary route to market for new foreign suppliers.