Digital buyer journeys
What digital buyer journeys means for buyers and exhibitors in this sector.

Join Horti & Agri Vietnam 2028 from May 31 to June 2 at SECC, Ho Chi Minh City, Vietnam, showcasing the latest in horticulture and agriculture.
Dates
31 May – 2 Jun 2028
City / country
Ho Chi Minh City, Vietnam
Venue
Saigon Exhibition & Convention Center - SECC
Event overview
Horti & Agri Vietnam 2028 is set to be a premier trade show focusing on the latest advancements in horticulture and agriculture.
Taking place at the Saigon Exhibition & Convention Center in Ho Chi Minh City, this event will gather industry leaders and innovators to explore new technologies and sustainable practices.
With a diverse range of exhibitors and attendees, it serves as an essential platform for networking and collaboration in the agricultural sector.
TL;DR
Attending Horti & Agri Vietnam 2028 offers a unique opportunity to connect with industry leaders and discover innovative solutions that can enhance your agricultural practices. Engage in workshops and discussions that provide insights into the latest trends and technologies in horticulture. Network with potential partners and suppliers to expand your business reach.
Exhibiting at Horti & Agri Vietnam 2028 allows you to showcase your products and services to a targeted audience of industry professionals. Gain visibility in the rapidly growing Vietnamese horticulture market and connect with key decision-makers. This is an opportunity to demonstrate your commitment to sustainable practices and innovation in agriculture.
Attendees, exhibitors & solutions
Visitor profile
Typical attendee groups you can expect to meet.
Exhibitor profile
Main supplier and exhibitor segments present at the show.
Product categories
Key solution areas showcased across the event.
Location & Facilities
Ho Chi Minh City, Vietnam
Saigon Exhibition & Convention Center - SECC in Ho Chi Minh City typically provides on-site or adjacent visitor parking during major trade fairs; confirm daily rates, payment methods and hall access on the organiser or venue website before travel.
Food options
On-site catering
On-site diningParking: Saigon Exhibition & Convention Center - SECC in Ho Chi Minh City typically provides on-site or adjacent visitor parking during major trade fairs; confirm daily rates, payment methods and hall access on the organiser or venue website before travel.
Gate: Follow organiser signage to the main visitor entrance at Saigon Exhibition & Convention Center - SECC for badge collection; allow extra time for security screening during peak morning arrival.
Attend
Who runs the show
VNU Exhibitions Asia Pacific Co., Ltd.
Intelligence
Key market insights, trends, news and related events to help you understand the bigger picture.
Why it matters
Attending Horti & Agri Vietnam 2028 offers a unique opportunity to connect with industry leaders and discover innovative solutions that can enhance your agricultural practices. Engage in workshops and discussions that provide insights into the latest trends and technologies in horticulture.
Key trends shaping this market and its wider industry.
Digital buyer journeys
What digital buyer journeys means for buyers and exhibitors in this sector.
Sustainability in procurement
What sustainability in procurement means for buyers and exhibitors in this sector.
Automation and labour efficiency
What automation and labour efficiency means for buyers and exhibitors in this sector.
Regional supply-chain resilience
What regional supply-chain resilience means for buyers and exhibitors in this sector.
Hybrid engagement models
What hybrid engagement models means for buyers and exhibitors in this sector.
Plan your trip

A range of accommodation options near the venue and across key areas.
ibis Saigon South
Google Travel capture lists it about 200 m from SECC; free breakfast, free Wi-Fi, parking, air conditioning, bar, restaurant, room service, airport shuttle. Captured nightly rate shown as INR 7,235 (approx.), so confirm live USD rates.
Novotel Living Saigon South
Listed as eco-certified in the SECC hotels capture; breakfast and parking are paid extras. Rate not shown in capture.
La Casona Hotel
Capture flags a deal 16 percent below its usual rate; breakfast is chargeable, free Wi-Fi, free parking, hot tub, pet-friendly, kitchen in some rooms.
VietLife Hotel & Apartment
Capture flags a great deal 32 percent below usual; free Wi-Fi and parking, breakfast, bar, room service, kitchen in rooms. Suitable for longer stays with apartment layout.
ibis Saigon Airport Hotel
Eco-certified airport-area option from the citywide hotel capture; free breakfast and Wi-Fi, paid parking, outdoor pool, fitness centre, bar and restaurant, airport shuttle. Useful for early arrivals or late departures.
Le Saigon Hotel
Citywide capture shows a 4.2 guest score from 583 reviews; free breakfast, Wi-Fi and parking, restaurant, airport shuttle, full-service laundry. Nightly rate shown as INR 2,393 (approx.), confirm live USD rates.
Get around the city with these convenient transport options.
Metro Line 1 plus taxi
Ho Chi Minh City's Metro Line 1 does not run to District 7, so it works only as a partial substitute for a taxi from the city centre. Useful in peak traffic when the road route is congested.
City bus
The cheapest option and useful for hotel-to-venue hops if your hotel sits on a direct line. Buses are basic, crowded at peak hours and stop running later in the evening, so use taxis for return trips after show receptions.
Metered taxi
Use established metered operators or a hotel-arranged car rather than unmarked vehicles. Ask for the meter at the start and keep small notes for the fare.
Ride-hailing car
App-based cars and motorbike taxis are widely used in Ho Chi Minh City. Car availability can spike in price during rain, which is common in late May and early June.
Ride-hailing motorbike
Fastest and cheapest option for one traveller without luggage, but not suitable for carrying samples, brochures or equipment. Bring a light rain layer.
Airport taxi to District 7
Use the official taxi rank outside arrivals rather than drivers approaching inside the terminal. Ride-hailing pickup zones are signposted and often cheaper outside peak hours.
Private car or hotel shuttle
Useful for a group of colleagues or for a half-day combination of SECC meetings and a grower or packhouse site visit outside the city. Agree the itinerary and waiting time in advance.
Parking at SECC
SECC has on-site parking, but capacity tightens during large concurrent events. Motorbike parking is far more plentiful than car parking, and arriving before the mid-morning peak helps.
Weather
Ho Chi Minh City in late May and early June is at the onset of the southwest monsoon. Expect hot, humid days with highs commonly around 31-34 C, nights near 24-26 C, and humidity often above 75 percent. Rain typically arrives as short, heavy afternoon or early evening downpours rather than all-day drizzle, and streets can flood briefly. The SECC halls are air-conditioned, so the practical issues are the walk between hotel and venue and traffic delays during rain. Carry a compact umbrella or rain shell, allow extra time for taxis in a downpour, and keep documents and electronics in a water-resistant bag. These are seasonal climate norms, not a forecast; check a local weather service for the actual show-week outlook.
Plan for the climate
Check temperatures and pack accordingly
Venue connectivity
Confirm mobile roaming or local SIM options for business visitors to Vietnam.
Ride-hailing
Taxis
Public transit
Car rentals
Useful information to help you have a smooth and respectful visit.
Greetings and business cards
A handshake with a slight bow of the head is standard in business settings. Offer and receive business cards with both hands, take a moment to read the card before pocketing it, and address counterparts by title and family name until invited otherwise. Seniority is respected, so greet the most senior person in a group first.
Meeting style and time
Vietnamese business meetings often open with informal conversation before the commercial topic, and relationship building is part of the process rather than a delay. Punctuality is appreciated from visitors, but expect meetings to run on relationship time. Avoid opening with hard price pressure; discuss quality, after-sales support and spare-part availability first, since these weigh heavily with growers and dealers.
Language and interpretation
Vietnamese is the working language on the floor, with English common among international exhibitors and younger managers. Speak slowly and simply, avoid heavy idiom, and give interpreters short segments rather than long speeches. Technical drawings, photographs and written specifications bridge gaps faster than verbal descriptions of machinery.
Money, tipping and payments
The currency is the Vietnamese dong (VND); US dollars are accepted in some hotels but not on the show floor. Cards work at hotels and larger restaurants, while taxis, markets and small supplier deposits are usually cash. Tipping is not expected but appreciated for good service, and rounding up a taxi fare is normal practice.
Dress and personal conduct
Smart casual or business attire is appropriate for the exhibition. Dress modestly when visiting temples or government offices, covering shoulders and knees. Avoid touching people on the head or pointing with a single finger, and use both hands when giving or receiving documents, gifts or samples.
Getting around and staying safe
Traffic in Ho Chi Minh City is dense and motorbike-dominated, so cross roads at a steady pace and let vehicles flow around you. Keep bags zipped and phones out of sight near kerbs, use metered taxis or app-based rides at night, and drink bottled or filtered water. District 7 around SECC is quieter and more walkable than the backpacker and market districts in the centre.
Food, coffee and hospitality
Hosting a coffee or a meal is a common way to continue a business conversation, and accepting is a sign of goodwill. Vietnamese coffee is strong and often served with condensed milk; at lunch, shared dishes are the norm. If you have dietary restrictions, state them early and clearly, as they are usually accommodated without fuss.
Public holidays and opening hours
Check the Vietnamese public holiday calendar before fixing travel, since offices and some suppliers close for multi-day breaks and domestic flights fill quickly. Standard office hours run from early morning to late afternoon with a long midday break, so schedule calls before 11:30 or after 13:30 local time.
Practical guides
Everything needed to arrive prepared, navigate the event, and make the visit productive.
Google Flights captures for Vietnam domestic legs showed one-way nonstop fares such as VND 1,388,442 Phu Quoc to Ho Chi Minh City, VND 1,557,562 Da Nang to Ho Chi Minh City and VND 2,032,362 Hanoi to Ho Chi Minh City on sampled dates outside the show window. These are indicative only; search live fares for 31 May to 2 June 2028 and confirm baggage allowances before booking. Tan Son Nhat (SGN) is the gateway airport named in the flight capture.
Vietnam operates an eVisa scheme for foreign visitors. The captured visa service page (an independent agency, not a government site) describes single-entry and multiple-entry eVisa options covering 1-month and 3-month validity, applied for online on the visitor's behalf. Check your nationality's eligibility and the official government portal before booking travel.
Estimated cost: Service fee extra on top of the official government eVisa fee (capture shows the fee structure by visa type and processing speed but the amount was truncated); confirm on the official portal
Processing: Normal: 5 to 10 business days; urgent: 2 business days; super urgent: 1 business day (per the captured visa service page)
The captured source is Vietnam Visa by BDA (vietnamvisa.govt.vn), which states it is an independent visa-handling service and not affiliated with the Vietnamese government, and charges a service fee on top of official government fees. Use it only as a process guide; submit the eVisa through the official Vietnam immigration portal and verify the fee and validity against your passport nationality.
Get to the venue and around the city with these options.
Airport → venue: Use the nearest international airport serving Ho Chi Minh City; Metro, train or taxi links are typically available to the venue district.
Hotel → venue: Precinct hotels near Saigon Exhibition & Convention Center - SECC: District 7, next to Saigon Exhibition and Convention Center (SECC): ibis Saigon South; District 7, SECC area: Novotel Living Saigon South; SECC vicinity: La Casona Hotel.
Ride-hail: Ride-hailing apps are commonly used in Ho Chi Minh City; confirm local availability before travel.
Public transit: Check local bus/metro options for routes to Saigon Exhibition & Convention Center - SECC.
Parking: On-site parking is available at Saigon Exhibition & Convention Center - SECC; confirm daily rates and hall access on the organiser or venue site.
Plan and pack for the event climate.
Month: May 2028
Temperature: Daytime highs typically 31-34 C, overnight lows around 24-26 C, with high humidity throughout the day and warm evenings. Air-conditioned exhibition halls feel considerably cooler than the street, so a light layer is useful for long meeting days.
Seasonality: Late May and early June mark the start of the southwest monsoon in southern Vietnam. Rain usually comes as intense afternoon or early evening showers lasting under an hour, sometimes with brief street flooding. Plan outdoor site visits and cross-city trips for the morning, and keep indoor hall time for the afternoon.
Packing: Pack light, breathable business-casual clothing suitable for a hot humid climate and formal enough for supplier meetings. Bring a compact umbrella or packable rain jacket, comfortable closed shoes for concrete exhibition floors, a light layer for air-conditioned halls, a water-resistant bag for documents and devices, and a refillable bottle since hydration matters in the heat. Laundry service at SECC-area hotels makes a four to five day stay easy with carry-on luggage.
Plan your trip
Best day to visit: Day 2 (mid-show)
Mid-show days at Horti & Agri Vietnam 2028 usually combine full exhibitor attendance with scheduled B2B meetings, before early pack-down on the final day.
Confirm your visa route
Register for a visitor badge
Lock in a hotel in District 7
Build a target exhibitor list
Book meetings with the decision-makers
Plan the airport transfer
Sort payments and connectivity
Prepare technical documents
Pack for monsoon heat
Check the schedule and travel time
Collect a floor plan and walk the zones
Run technical meetings and compare quotes
Close commercial terms and follow up
Registration and hall orientation at Saigon Exhibition & Convention Center - SECC
Supplier meetings and product demos
Final negotiations and follow-up
Horti & Agri Vietnam 2028 registration concourse
Saigon Exhibition & Convention Center - SECC
Central meeting point before and between hall appointments during show days.
Organiser B2B lounge (if offered)
Saigon Exhibition & Convention Center - SECC
Hosted matchmaking and buyer programmes when published by the organiser.
Budget

Adjust the inputs below to create a directional event budget.
This is a directional estimate. Please verify live rates before booking.
Decision
Use this quick check to decide whether Horti & Agri Vietnam 2028 fits your visit, exhibit or skip plan.
QUESTION 1 OF 6
For Horti & Agri Vietnam 2028, what is your primary role on the show floor?
Compare participation options side by side to choose the best fit for your objectives.
visit
Your category focus and target suppliers align with the official exhibitor profile.
Best for
Buyers, engineers, and delegates sourcing Seeds and planting materials and Crop inputs and plant nutrition solutions and benchmarking suppliers at Horti & Agri Vietnam 2028 in Ho Chi Minh City.
Min. budget
$450.00
Timeline
4-8 weeks before opening day for registration, hotels, and travel.
Risks
Session times and ticket tiers may change - confirm the official agenda before booking.
exhibit
You have a defined lead-generation or distributor recruitment goal for this market.
Best for
Brands and manufacturers launching Seeds and planting materials and Crop inputs and plant nutrition products who need qualified meetings with the event's trade audience.
Min. budget
$2,200.00
Timeline
3-6 months for stand booking, freight, staffing, and pre-show marketing.
Risks
Booth pricing and corner premiums vary by hall - confirm with the organiser sales team.
skip
Audience, geography, or commercial goals do not justify travel and stand costs this cycle.
Best for
Teams with weak category fit, budget constraints, or overlapping commitments during the Ho Chi Minh City show week.
Timeline
N/A
Risks
Skipping may mean missing buyer meetings if competitors exhibit or attend the same week.
Gallery
FAQs & glossary
Frequently asked
Glossary
Also known as
Alternate names and search phrases for this event.
2 more alternate names hidden
Display a free company card at your booth, or share your professional card on the show floor.