Digital buyer journeys
What digital buyer journeys means for buyers and exhibitors in this sector.
Notable exhibitors
Companies exhibiting at Horecabeurs Goes include 't Gawd van de kuj - artisanale boters / Broodheeren, 't Wijnblad (uw Wijnpartner), aaff Groep B.V, Aarnink Vleeswaren BV and AB-Foodtrucks&Trailers.
- 't Gawd van de kuj - artisanale boters / Broodheeren
- 't Wijnblad (uw Wijnpartner)
- aaff Groep B.V
- Aarnink Vleeswaren BV
- AB-Foodtrucks&Trailers
Event overview
Overview
Horecabeurs Goes is the 63rd edition of the leading trade fair for the hospitality, recreation, and tourism sectors in Southwest Netherlands and Flanders. Scheduled for March 8-9, 2027, at Zeelandhallen, the event will host over 250 exhibitors showcasing a wide range of products and services.
With an expected attendance of over 10,000 professionals, it serves as a vital platform for networking, discovering new trends, and enhancing business opportunities. Horecabeurs Goes takes place in Goes,.
TL;DR
- 1Dates and Venue: Zeelandhallen in Goes, Zeeland, Netherlands; the 2027 edition is estimated for March 2027 - confirm exact show days and opening hours on horecabeursgoes.nl.
- 2Scale and Focus: Regional hospitality trade fair for Zeeland and the southwest Netherlands, covering food and beverage, catering equipment, hospitality technology, interior and furnishings.
- 3Organiser: LMG Exhibitions B.V. manages Horecabeurs Goes and publishes exhibitor and visitor information via the show's official website.
- 4Product Scope: Kitchen and catering equipment, fresh and packaged food lines, beverages, tableware, front-of-house supplies, hotel and restaurant interiors, and POS or reservation technology.
- 5Who Attends: Restaurant owners and managers, catering companies, hotel and cafe operators, food and beverage buyers, tourism businesses, and event planners sourcing for hospitality venues.
Why visit
Attendees will gain insights into the latest trends and innovations in the hospitality industry, network with over 10,000 professionals, and explore exclusive deals from leading suppliers. Dates and Venue: Horecabeurs Goes takes place on March 8-9, 2027, at Zeelandhallen in Goes, Netherlands. Entry: Admission is free for trade visitors; registration is required.
Why exhibit
Exhibitors will have the opportunity to showcase their products to a targeted audience of decision-makers in the hospitality sector, generate valuable leads, and establish partnerships. Scale and Focus: The event features over 250 exhibitors and covers 10,000 m², focusing on the hospitality, recreation, and tourism sectors. Buyer Authority: The event attracts over 10,000 professionals from the hospitality and recreation sectors.
Attendees, exhibitors & solutions
Who this event is for
Visitor profile
Typical attendee groups you can expect to meet.
Restaurant owners and managers - source food and beverage lines, kitchen equipment, tableware, and front-of-house supplies for Zeeland restaurants and cafes.
Catering service providers - compare bulk food products, transport and holding equipment, disposable packaging, and event-service supplies.
Hotel and resort operators - review guest-room amenities, breakfast and bar supplies, housekeeping products, and hospitality technology.
Cafe and lunchroom operators - find coffee, bakery, dairy, snack, and small-kitchen equipment suited to high-turnover daytime menus.
Food and beverage buyers - taste and compare regional produce, beverages, specialty food lines, and private-label opportunities.
Tourism and leisure professionals - identify hospitality concepts, seasonal food service ideas, and suppliers for Zeeland visitor venues.
Event and venue planners - evaluate catering equipment, serviceware, temporary bar setups, and supplier lead times for events.
Hospitality technology and interior buyers - compare POS, reservation, payment, furniture, lighting, and interior finish options.
Exhibitor profile
Main supplier and exhibitor segments present at the show.
Food and beverage producers - present dairy, meat, bakery, seafood, produce, beer, wine, soft drinks, and specialty food lines to hospitality buyers.
Catering equipment suppliers - demonstrate ovens, refrigeration, dishwashers, coffee machines, small appliances, and kitchen workflow equipment.
Tableware and front-of-house suppliers - show glassware, crockery, cutlery, linen, menus, and service accessories for restaurants and hotels.
Hospitality technology providers - exhibit POS systems, reservation platforms, payment tools, guest Wi-Fi, and kitchen management software.
Interior and furniture suppliers - present restaurant seating, bar fittings, lighting, acoustic solutions, and durable finishes for hospitality spaces.
Packaging and disposable suppliers - offer takeaway containers, cups, cutlery, bags, and sustainable packaging for cafes and catering firms.
Cleaning and hygiene suppliers - show kitchen hygiene systems, HACCP-related products, laundry solutions, and waste handling for food-service venues.
Regional distributors and trade services - connect independent hospitality operators with local delivery, wholesale, finance, and recruitment services.
Product categories
Key solution areas showcased across the event.
Food and beverage products
Catering equipment and supplies
Hospitality technology solutions
Interior design and furnishings
Sustainable packaging solutions
Culinary tools and appliances
Location & Facilities
Venue
Zeelandhallen
Da Vinciplein 1, 4462 GX Goes
Facilities
Parking
Zeelandhallen in Goes typically provides on-site or adjacent visitor parking during major trade fairs; confirm daily rates, payment methods and hall access on the organiser or venue website before travel.
Food options
On-site catering
On-site diningParking: Zeelandhallen in Goes typically provides on-site or adjacent visitor parking during major trade fairs; confirm daily rates, payment methods and hall access on the organiser or venue website before travel.
Gate: Follow organiser signage to the main visitor entrance at Zeelandhallen for badge collection; allow extra time for security screening during peak morning arrival.
Attend
Entry & tickets
Free registration
Who runs the show
Organisers
LMG Exhibitions B.V.
How the last edition performed
Previous edition
This edition
—
Exhibitors: 250
Next edition
Not announced yet
Intelligence
Market context
Key market insights, trends, news and related events to help you understand the bigger picture.
Goes, Netherlands
Why it matters
Attending Horecabeurs Goes on 2027-03-08 to 2027-03-09 in Goes lets buyers and specifiers benchmark suppliers, see live demonstrations, and compress months of vendor meetings into one focused trade visit — worthwhile when your category roadmap aligns with the official exhibitor profile.
Industry trends
Key trends shaping this market and its wider industry.
Sustainability in procurement
What sustainability in procurement means for buyers and exhibitors in this sector.
Automation and labour efficiency
What automation and labour efficiency means for buyers and exhibitors in this sector.
Regional supply-chain resilience
What regional supply-chain resilience means for buyers and exhibitors in this sector.
Hybrid engagement models
What hybrid engagement models means for buyers and exhibitors in this sector.
Plan your trip
Travel & logistics
Local currency · EUR
Hotel tiers
A range of accommodation options near the venue and across key areas.
Midscale / 3-star
Goes centreGoogle Hotels results for stays near Zeelandhallen (Goes); De Kroon is listed about 3-star with free cancellation and free parking. Prices shown for mid-March 2027 and will change with dates.
Upscale / 4-star
Goes and Veerse Meer areaGoogle Hotels results list these as 4-star or wellness properties 1.6-2.5 km from Zeelandhallen. Katoen and Boutique Hotel Rijks are around 1.6-1.8 km from the venue.
Small independent / boutique
Goes outskirtsIndependent properties around 1.7 km from Zeelandhallen with free breakfast or free parking listed.
Local transport
Get around the city with these convenient transport options.
Train (NS intercity)
Estimated costApprox. EUR 19-25 one-way, 2nd class
Best forRotterdam Centraal - Goes station
Typical NS fare band; confirm live ticket price and peak or off-peak rules.
Local bus
Estimated costApprox. EUR 2.00-2.50 single
Best forGoes station or town centre - Da Vinciplein / Zeelandhallen
Buy a single ticket from the driver or use the regional OV payment option; confirm the current line and stop.
Taxi
Estimated costApprox. EUR 8-12 one-way
Best forGoes station - Zeelandhallen
Short city trip; agree the fare or use the meter before departure.
Ride-hailing
Estimated costApprox. EUR 9-14 one-way
Best forGoes centre - Zeelandhallen
Availability can be limited in Zeeland; check the app before relying on it for show-day travel.
Parking
Estimated costApprox. EUR 5-8 per day
Best forZeelandhallen on-site car park
Confirm current day rate, capacity and hall access with the venue or organiser.
taxi
Estimated costApprox. EUR taxi/rideshare from AMS to venue (estimate; confirm before travel)
Best forAmsterdam Airport Schiphol (AMS) to Zeelandhallen
taxi
Estimated costApprox. EUR taxi/rideshare from RTM to venue (estimate; confirm before travel)
Best forRotterdam The Hague Airport (RTM) to Zeelandhallen
Weather
March 2027 in Goes, Zeeland: early-spring conditions with cool, windy and showery weather. Expect highs around 8-11 C, lows around 1-4 C, and rain possible on any show day - confirm the forecast close to travel.
Plan for the climate
Check temperatures and pack accordingly
Venue connectivity
Confirm mobile roaming or local SIM options for business visitors to Netherlands.
Ride-hailing
Taxis
Public transit
Car rentals
Cultural notes
Useful information to help you have a smooth and respectful visit.
Language
Dutch is the main language in Goes and at the show. Many hospitality suppliers and visitors speak English, but Dutch product labels, menus and stand materials are common, so ask for an English explanation when needed.
Business etiquette
Dutch hospitality buyers tend to be direct and time-conscious. Schedule meetings in advance, arrive on time, and use a firm handshake and clear follow-up emails rather than extended small talk.
Payments and prices
The euro is the local currency. Cards are widely accepted in Goes hotels, restaurants and at the venue, but keep a small amount of cash for local buses or small purchases. Prices include VAT unless stated otherwise.
Weather and dress
March in Zeeland is cool, windy and changeable. Bring a waterproof layer and comfortable shoes for walking between halls and the car park; the venue is an indoor fair, but transfer areas can be exposed.
Practical guides
Visitor & Exhibitor Essentials
Everything needed to arrive prepared, navigate the event, and make the visit productive.
Flights
Compare flights to the nearest international gateway serving Goes; confirm ground transport on the organiser site.
Transport
Get to the venue and around the city with these options.
Airport → venue: Use the nearest international airport serving Goes; Metro, train or taxi links are typically available to the venue district.
Hotel → venue: Precinct hotels near Zeelandhallen: Goes centre: H, o, t; Goes and Veerse Meer area: B, o, u; Goes outskirts: H, o, t.
Ride-hail: Ride-hailing apps are commonly used in Goes; confirm local availability before travel.
Public transit: Local bus services connect Goes town centre and its hotel cluster to the Zeelandhallen area on Da Vinciplein; ask your hotel for the current line and stop, and buy a single ticket in euros (local currency). Fares are set by the regional operator - check the live timetable before travelling.
Parking: On-site parking is available at Zeelandhallen; confirm daily rates and hall access on the organiser or venue site.
Weather
Plan and pack for the event climate.
Month: March 2027
Temperature: March in the Goes area of Zeeland is early spring: expect cool days and cold nights, with daily highs typically in the 8-11 C range and overnight lows near 1-4 C. Check a live forecast in the week before travelling.
Seasonality: March is a changeable, showery month on the Zeeland coast, with wind off the North Sea and frequent short rain spells; no single dry window can be assumed.
Packing: Pack a warm mid-layer, a waterproof outer shell and comfortable walking shoes for the fairground; March evenings in Goes are cold enough for a coat, and coastal wind makes it feel colder than the thermometer suggests.
Plan your trip
Planning
Best day to visit: Day 2 (mid-show)
Mid-show days at Horecabeurs Goes usually combine full exhibitor attendance with scheduled B2B meetings, before early pack-down on the final day.
Day 14
Confirm event dates and opening hours on horecabeursgoes.nl; register for a trade badge if required.
Day 12
Book accommodation in Goes or the Veerse Meer area; hotel rates and availability can tighten closer to show dates.
Day 10
Plan travel to Goes; compare train routes via Rotterdam or Amsterdam and book tickets.
Day 8
Review the exhibitor list and note food and beverage, equipment, interior and technology suppliers to visit.
Day 6
Build a meeting shortlist and check whether exhibitors accept pre-booked appointments at Zeelandhallen.
Day 4
Download the floor plan and map a route through the halls by product category.
Day 2
Pack business cards, order lists and a charger; confirm badge, train times and local bus or taxi details.
Day 1
Arrive early, collect your badge, and leave time for supplier comparisons and on-stand questions.
Day 0
Follow up with suppliers within 48 hours and log quotes, samples and next steps.
Sample visitor itinerary
Route-optimised day
Day 1 · morning
Registration and hall orientation at Zeelandhallen
Day 2 · core sessions
Supplier meetings and product demos
Day 3 · wrap-up
Final negotiations and follow-up
Networking spots
2Horecabeurs Goes registration concourse
Zeelandhallen
Central meeting point before and between hall appointments during show days.
Organiser B2B lounge (if offered)
Zeelandhallen
Hosted matchmaking and buyer programmes when published by the organiser.
Budget
Costs & budget
Build your working budget
Adjust the inputs below to create a directional event budget.
Estimated budget
Live estimate
- Hotel × 2 nights€190.00
- Per diem × 2€150.00
Estimated total€340.00
This is a directional estimate. Please verify live rates before booking.
Decision
Visit, exhibit, or skip?
Should you go?
Use this quick check to decide whether Horecabeurs Goes fits your visit, exhibit or skip plan.
QUESTION 1 OF 6
What is your primary role?
Decision matrix
Compare participation options side by side to choose the best fit for your objectives.
visit
Your category focus aligns with the official product themes.
Best for
Buyers, researchers, and delegates evaluating the programme and networking value.
Min. budget
$400.00
Timeline
4-8 weeks before opening day for registration and travel.
Risks
Limited session times published - confirm agenda before booking.
exhibit
You have a clear lead-generation or launch goal for this market.
Best for
Suppliers and brands seeking qualified meetings with the event audience.
Min. budget
$2,500.00
Timeline
3-6 months for stand booking, freight, and marketing prep.
Risks
Booth pricing not published in captured sources - confirm with organiser.
skip
Programme, audience, or commercial goals do not match your plan.
Best for
Teams whose category or region fit is weak this edition.
Timeline
N/A
Risks
No major risks listed.
Gallery
Photos
FAQs & glossary
Answers
Frequently asked
What is Horecabeurs Goes?
Horecabeurs Goes is a regional hospitality trade fair in Goes, Zeeland, organised by LMG Exhibitions B.V. It brings food and beverage suppliers, catering equipment brands, interior and technology providers together with restaurant, hotel, cafe and catering operators from the southwest Netherlands.
Where is Horecabeurs Goes held?
The show is held at Zeelandhallen in Goes, Zeeland, Netherlands. The venue is on Da Vinciplein and is served by local bus and taxi links from Goes town centre and railway station.
Who should attend Horecabeurs Goes?
Restaurant owners and managers, catering companies, hotel and cafe operators, food and beverage buyers, tourism businesses and event planners who source for hospitality venues in Zeeland and nearby regions.
Is Horecabeurs Goes open to the public?
It is a trade fair for hospitality professionals. Check horecabeursgoes.nl for the current access policy and register in advance if a trade badge is required.
What product categories can I see?
Exhibits cover food and beverage lines, kitchen and catering equipment, tableware and front-of-house supplies, hospitality technology, interior and furniture, packaging and hygiene products.
How do I register for Horecabeurs Goes?
Registration is handled through the official show website. Confirm whether pre-registration is required, bring a business ID or proof of trade role if requested, and check badge collection hours before travelling.
How do I get to Zeelandhallen?
Take the train to Goes station, then a local bus or taxi to Da Vinciplein. By car, use the A58 and follow signs for Zeelandhallen; on-site parking is available, but confirm rates and capacity with the venue.
Is parking available at Zeelandhallen?
Yes, the venue has on-site parking. Rates and opening times can change by event, so confirm current parking details on the venue or organiser site before you travel.
What language is used at Horecabeurs Goes?
Dutch is the main language of the show and most exhibitors are regional Dutch suppliers. Many hospitality professionals and exhibitors speak English, but Dutch-language product labels and menu terms are common.
Can I bring children or guests?
Trade fairs often restrict access to professional visitors and may require each guest to register. Check the organiser's visitor rules before bringing anyone who is not part of your business.
Glossary
- Horeca
- Dutch sector term for hotels, restaurants, and cafes; at Horecabeurs Goes it frames the buyer audience and product scope.
- F&B (Food and Beverage)
- The food and drink lines sourced by restaurants, hotels and caterers; a core exhibit category at the show.
- Front-of-house
- Guest-facing areas and service operations, including table service, bar, reception and checkout.
- Back-of-house
- Kitchen, storage, staff and utility areas where equipment, hygiene and workflow products are used.
- HACCP
- Hazard Analysis and Critical Control Points, a food-safety management approach relevant to kitchen hygiene and supplier compliance.
- Menu engineering
- The practice of pricing and arranging dishes by popularity and margin to improve restaurant profitability.
- POS (Point of Sale)
- The checkout and order system used in hospitality venues; exhibitors may show POS, payment and reservation tools.
- Mise en place
- French culinary term for pre-service preparation of ingredients and stations in a professional kitchen.
- Tableware
- Plates, bowls, glassware and cutlery used in service; often grouped with front-of-house supplies.
- Private label
- Products made for a retailer or hospitality brand under its own name; relevant to food and beverage buyers seeking differentiation.
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Also known as
Alternate names and search phrases for this event.
- Horecabeurs Goes 2027
- Zeelandhallen Goes event
- Goes horeca expo
- restaurant supplies Goes
- catering equipment Netherlands
- food and beverage trade show Zeeland
- horecabeurs Goes opening times
- Goes Netherlands
- Food and beverage products
- Catering equipment and supplies
3 more alternate names hidden
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Sources
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References
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Publishers
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Date checked
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Horecabeurs Goes
- event_website
Digital business cards for the show floor
Display a free company card at your booth, or share your professional card on the show floor.