Trade show
Horeca Professional Expo 2027
HIP - Horeca Professional Expo is a leading European multi-specialist Horeca innovation fair scheduled for February 16-18, 2026 at IFEMA Madrid. The event features over 900 exhibiting companies across 11 innovation areas, attracting 60,000+ hospitality professionals. It includes the Hospitality 4.0 Congress with 700+ international experts and 30+ specific summits. The 2025 edition saw 49,137 professionals and 815 exhibiting firms, establishing HIP as a key innovation hub for the hospitality industry.
HIP - Horeca Professional Expo is a leading European multi-specialist Horeca innovation fair scheduled for February 16-18, 2026 at IFEMA Madrid. The event features over 900 exhibiting companies across 11 innovation areas, attracting 60,000+ hospitality professionals. It includes the Hospitality 4.0 Congress with 700+ international experts and 30+ specific summits. The 2025 edition saw 49,137 professionals and 815 exhibiting firms, establishing HIP as a key innovation hub for the hospitality industry.
Event details
- Dates: 1–3 Mar 2027
- Location: Madrid, Spain
- Venue: IFEMA - Feria de Madrid
- Industry: Horeca
- Category: Trade show
Audience scale
- Exhibitors: 900+
- Attendees: 56,793+
Industries
- Horeca
- Hospitality
- Foodservice
- Innovation