October Special — 50% off Spotlights and exhibitor listsSee prices

    Dates

    1–3 Mar 2027

    City / country

    Madrid, Spain

    Venue

    IFEMA - Feria de Madrid

    Time

    10:00 AM – 19:00 PM

    20 Floor Picks

    Matched booths for Horeca Professional Expo

    Get my picks

    Exhibiting at?

    Enter your business email to get a free first Exclusive Spotlight worth 250$.

    Explore Spotlights
    Register / Buy Tickets

    Are you the organiser of this event?

    Notable exhibitors

    Companies exhibiting at Horeca Professional Expo include 1961 PASTELERÍA JESÚS - DULCINOVA, A CONSERVEIRA, ABUELO BREAD, ACEITES RAFAEL SALGADO and ACRELEC.

    • 1961 PASTELERÍA JESÚS - DULCINOVA
    • A CONSERVEIRA
    • ABUELO BREAD
    • ACEITES RAFAEL SALGADO
    • ACRELEC

    Event overview

    Overview

    Horeca Professional Expo is the leading event for innovation in the Horeca sector, taking place from March 1 to 3, 2027, at IFEMA in Madrid.

    This expo showcases the latest trends and technologies in hospitality, offering networking opportunities and insights into the future of the industry.

    TL;DR

    1. 1Event Name: Horeca Professional Expo
    2. 2Dates: March 1-3, 2027
    3. 3Location: IFEMA - Feria de Madrid, Spain
    4. 4Focus: Innovation in the Horeca sector
    5. 5Networking opportunities available

    Why visit

    Visitors will gain insights into the latest trends in the Horeca industry, network with key players, and discover innovative solutions to enhance their business operations.

    Why exhibit

    Exhibiting at Horeca Professional Expo allows companies to showcase their products to a targeted audience, gain visibility in the market, and connect with potential buyers and partners. It's an essential platform for driving sales and building brand awareness. Networking opportunities available. The Horeca Professional Expo is crucial for industry professionals to connect, learn, and explore innovations that drive the hospitality sector forward. It serves as a platform.

    Attendees, exhibitors & solutions

    Who this event is for

    Visitor profile

    Typical attendee groups you can expect to meet.

    Restaurant owners and managers
    Catering service providers
    Hospitality technology innovators
    Food and beverage suppliers
    Retail buyers in the Horeca sector
    Hospitality consultants

    Exhibitor profile

    Main supplier and exhibitor segments present at the show.

    Foodservice equipment manufacturers
    Beverage suppliers
    Hospitality technology providers
    Interior design firms for restaurants
    Food and beverage brands
    Sustainability solution providers

    Product categories

    Key solution areas showcased across the event.

    Commercial kitchen equipment and supplies
    Food and beverage products
    Hospitality technology solutions
    Interior design and furnishings for hospitality
    Sustainable products for the Horeca sector
    Service and operational management tools

    Location & Facilities

    Venue

    Open in Google Maps

    IFEMA - Feria de Madrid

    Madrid, Spain

    Attend

    Entry & tickets

    Event days & opening times

    DayOpening hours
    Mon–Tue:10:00 AM – 19:00 PM | Wed: 10:00 AM – 18:00 PM
    Register

    Who runs the show

    Organisers

    Nebext

    How the last edition performed

    Previous edition

    Current edition

    2027

    Forecast — not final

    Impact

    A bigger and stronger platform

    Horeca Professional Expo is the leading event for innovation in the Horeca sector, taking place from March 1 to 3, 2027, at IFEMA in Madrid. This expo showcases the latest trends and technologies in hospitality, offering networking opportunities and insights into the future of the industry. The Horeca Professional Expo is crucial for industry professionals to connect, learn, and explore innovations that drive the hospitality sector forward. It serves as a platform.

    Exhibitor outcomes

    Real business growth

    Exhibiting at Horeca Professional Expo allows companies to showcase their products to a targeted audience, gain visibility in the market, and connect with potential buyers and partners. It's an essential platform for driving sales and building brand awareness. Networking opportunities available. The Horeca Professional Expo is crucial for industry professionals to connect, learn, and explore innovations that drive the hospitality sector forward. It serves as a platform.

    Intelligence

    Market context

    Key market insights, trends, news and related events to help you understand the bigger picture.

    Madrid, Spain

    Why it matters

    Attending Horeca Professional Expo on 2027-03-01 to 2027-03-03 in Madrid lets buyers and specifiers benchmark suppliers, see live demonstrations, and compress months of vendor meetings into one focused trade visit — worthwhile when your category roadmap aligns with the official exhibitor profile.

    Industry trends

    Key trends shaping this market and its wider industry.

    01

    Digital buyer journeys

    Professionals expect pre-show agendas, product finders, and meeting tools; suppliers align demos and literature to short on-stand decision cycles.

    02

    Sustainability in procurement

    Energy use, recyclable materials, and carbon reporting increasingly appear in RFPs and exhibitor scorecards across industrial trade fairs.

    03

    Automation and labour efficiency

    Visitors benchmark machinery, software, and services that reduce downtime, staffing pressure, and total cost of ownership.

    04

    Regional supply-chain resilience

    Buyers diversify suppliers across Europe, MENA, and Asia while favouring vendors with local service, spare parts, and training.

    05

    Hybrid engagement models

    Live demonstrations remain decisive, but follow-up webinars, digital catalogues, and year-round supplier portals extend the commercial window after the show.

    Food trade fair circuit

    Book hotels and meetings 8–12 weeks before opening day; peer shows in the same sector often fall in adjacent months.

    Buyers covering food often plan Horeca Professional Expo alongside regional peer shows to compare products, pricing, and service coverage across markets.

    Pre-show

    Confirm exhibitor meetings and product demos for Horeca Professional Expo.

    Show week

    Hall walk-throughs, live demos, and supplier negotiations.

    Peer events are widely known sector fairs; verify dates on each organiser website before booking.

    Plan your trip

    Travel & logistics

    Local currency · EUR

    Arrival airports

    Choose from the following airports, with convenient access to the event and venue.

    Hotel tiers

    A range of accommodation options near the venue and across key areas.

    Budget
    Avenida de América / Arturo Soria

    Metro/bus links toward IFEMA Feria de Madrid.

    source
    Mid-range
    Barajas / IFEMA precinct

    Hotels flanking IFEMA exhibition campus — shortest commutes for fair visitors.

    source
    Premium
    Salamanca / Retiro

    Upscale central Madrid hotels with Metro line 8 to IFEMA.

    source

    Local transport

    Get around the city with these convenient transport options.

    taxi

    Estimated costEUR 30–40 (taxi to IFEMA)
    Best forAdolfo Suárez Madrid–Barajas (MAD) to IFEMA - Feria de Madrid

    Metro Line 8 serves IFEMA Feria de Madrid.

    Weather

    March in Madrid typically sees 11–17°C. Spring weather improving. Light jacket for evenings. Check the forecast a week before travel and pack for walking between halls and outdoor transfers.

    Plan for the climate

    Check temperatures and pack accordingly

    Venue connectivity

    Confirm mobile roaming or local SIM options for business visitors to Spain.

    Ride-hailing

    Taxis

    Public transit

    Car rentals

    Cultural notes

    Useful information to help you have a smooth and respectful visit.

    Registration

    Confirm registration and venue access with the organiser before travelling to Madrid.

    Arrival

    Arrive early on the first show day for orientation and security screening.

    Practical guides

    Visitor & Exhibitor Essentials

    Everything needed to arrive prepared, navigate the event, and make the visit productive.

    Flights

    Destination: MAD

    Book flights to MAD (Madrid) when possible for the shortest transfer to the venue.

    Hotels

    Find a stay near the venue with options for every budget.

    Areas to stay

    Avenida de América / Arturo Soria · Barajas / IFEMA precinct · Salamanca / Retiro

    budget

    Book

    mid range

    Book

    premium

    Book

    Transport

    Get to the venue and around the city with these options.

    Airport → venue: Adolfo Suárez Madrid–Barajas (MAD) to IFEMA - Feria de Madrid: EUR 30–40 (taxi to IFEMA). Metro Line 8 serves IFEMA Feria de Madrid.

    Hotel → venue: Precinct hotels near IFEMA - Feria de Madrid: Avenida de América / Arturo Soria; Barajas / IFEMA precinct; Salamanca / Retiro.

    Ride-hail: Ride-hailing apps are commonly used in Madrid; confirm local availability before travel.

    Public transit: Metro L8 Feria de Madrid station at IFEMA campus.

    Parking: On-site parking is available at IFEMA - Feria de Madrid; confirm daily rates and hall access on the organiser or venue site.

    Weather

    Plan and pack for the event climate.

    Month: March 2027

    Temperature: 11–17°C

    Seasonality: Spring weather improving.

    Packing: March in Madrid typically sees 11–17°C. Spring weather improving. Light jacket for evenings.

    Plan your trip

    Planning

    12

    Confirm passport validity and Schengen entry rules for Spain — Verify your nationality's Schengen visa requirement or visa-exempt status for Spain well before booking non-refundable travel.

    11

    Book flights to Adolfo Suarez Madrid-Barajas (MAD) — MAD is the main gateway to Madrid; compare fares early for the 1-3 March 2027 Horeca Professional Expo dates.

    10

    Reserve a hotel near IFEMA - Feria de Madrid — Choose a property close to the IFEMA - Feria de Madrid venue or with direct metro access to keep transfers short.

    9

    Complete online visitor registration and badge request on expohip.com — Register through the official site (expohip.com) and save or print your badge QR code.

    8

    Download the exhibition hall plan and conference programme — Use the floor plan to map priority exhibitors and session rooms before arrival.

    7

    Pre-schedule B2B meetings with target exhibitors — Contact desired suppliers and hospitality technology vendors in advance to lock meeting slots.

    6

    Shortlist conference sessions, keynotes and product demos — Note session times so they do not clash with planned stand meetings.

    5

    Plan airport, hotel and hotel-to-venue transport — Price taxi and metro options for MAD to IFEMA and confirm realistic daily travel times.

    4

    Prepare meeting documents, business cards and a lead-capture list — Bring printed catalogues or QR codes for follow-up with exhibitors.

    3

    Check Madrid March weather and pack accordingly — March in Madrid can be cool and occasionally wet; pack layers plus smart business attire.

    2

    Confirm badge collection point and Day 1 arrival time at IFEMA — Arrive early on 1 March 2027 for registration and security screening.

    1

    Final travel check: tickets, hotel confirmation, ID and event app — Reconfirm flights, hotel booking and the visitor registration email before departure.

    Decision

    Visit, exhibit, or skip?

    Should you go?

    Pick the closest answer for each. Your recommendation updates live.

    QUESTION 1 OF 6

    What is your primary role?

    Decision matrix

    Compare participation options side by side to choose the best fit for your objectives.

    visit

    Your category focus and target suppliers align with the official exhibitor profile.

    Best for

    Buyers, engineers, and delegates sourcing Commercial kitchen equipment and supplies solutions and benchmarking suppliers at Horeca Professional Expo in Madrid.

    Min. budget

    $350.00

    Timeline

    4–8 weeks before opening day for registration, hotels, and travel.

    Risks

    Session times and ticket tiers may change — confirm the official agenda before booking.

    exhibit

    You have a defined lead-generation or distributor recruitment goal for this market.

    Best for

    Brands and manufacturers launching Commercial kitchen equipment and supplies products who need qualified meetings with the event's trade audience.

    Min. budget

    $2,200.00

    Timeline

    3–6 months for stand booking, freight, staffing, and pre-show marketing.

    Risks

    Booth pricing and corner premiums vary by hall — confirm with the organiser sales team.

    skip

    Audience, geography, or commercial goals do not justify travel and stand costs this cycle.

    Best for

    Teams with weak category fit, budget constraints, or overlapping commitments during the Madrid show week.

    Timeline

    N/A

    Risks

    No major risks listed.

    Gallery

    Photos

    Official imagery from Horeca Professional Expo
    Official imagery from Horeca Professional Expo

    FAQs & glossary

    Answers

    Frequently asked

    Glossary

    1
    Horeca
    A term that refers to the hospitality industry, encompassing hotels, restaurants, and cafes.
    2
    Exhibitor
    A company or individual that displays products or services at an event.
    3
    Networking
    The act of interacting with others to exchange information and develop professional or social contacts.
    4
    Sustainability
    Practices that aim to meet the needs of the present without compromising the ability of future generations to meet their own needs.
    5
    Innovation
    The introduction of new ideas, methods, or products to improve efficiency or effectiveness.

    Trust footer

    Sources

    7

    References

    1

    Publishers

    0

    Date checked

    1

    Horeca Professional Expo

    2

    Madrid travel reference

    Digital business cards for the show floor

    Display a free company card at your booth, or share your professional card on the show floor.

    Create a free card