HORECA 2027 is the premier exhibition for the hospitality and foodservice industry, taking place from February 12 to 15, 2027, at Metropolitan Expo in Athens, Greece.
Dates
12–15 Feb 2027
City / country
Athens, Greece
Venue
Metropolitan Expo
Time
10:00 AM – 6:00 PM daily
Are you the organiser of this event?
Event overview
HORECA 2027 is a significant international exhibition dedicated to the hospitality and foodservice sectors. It connects professionals from the tourism industry with suppliers across the entire supply chain, including foodservice, coffee, beverages, and hotel equipment.
The event will showcase innovative solutions and provide networking opportunities for industry leaders. HORECA takes place in Athens, Greece.
TL;DR
Visitors can explore the latest trends and innovations in the hospitality sector, network with industry leaders, and discover new products and services that can enhance their business operations. Dates and Venue: HORECA 2027 runs from February 12 to 15, 2027, at Metropolitan Expo, Athens, Greece. Scale and Focus: The event features over 500 exhibitors and attracts approximately 75,000 visitors from the hospitality and foodservice sectors.
Exhibitors gain access to a large audience of decision-makers in the hospitality industry, providing an excellent opportunity to showcase their products and services. Scale and Focus: The event features over 500 exhibitors and attracts approximately 75,000 visitors from the hospitality and foodservice sectors. Buyer Authority: Attendees include hotel managers, F&B directors, and catering professionals looking for the latest industry innovations.
Attendees, exhibitors & solutions
Visitor profile
Typical attendee groups you can expect to meet.
Exhibitor profile
Main supplier and exhibitor segments present at the show.
Product categories
Key solution areas showcased across the event.
Location & Facilities
Athens, Greece
Metropolitan Expo in Athens typically provides on-site or adjacent visitor parking during major trade fairs; confirm daily rates, payment methods and hall access on the organiser or venue website before travel.
Food options
On-site catering
On-site diningParking: Metropolitan Expo in Athens typically provides on-site or adjacent visitor parking during major trade fairs; confirm daily rates, payment methods and hall access on the organiser or venue website before travel.
Gate: Follow organiser signage to the main visitor entrance at Metropolitan Expo for badge collection; allow extra time for security screening during peak morning arrival.
Attend
Event days & opening times
Who runs the show
FORUM SA
How the last edition performed
Last edition
2026
Next edition
Not announced yet
Edition recap
Impact
HORECA 2026 was described by the organizer as a renewed, modern and exciting edition of the Greek hospitality exhibition. The official HORECA EXPO site also lists 2026 exhibitor testimonials and an exhibitor list. HORECA is presented as the largest exhibition in Greece on its official exhibition profile.
Exhibitor outcomes
HORECA 2026 was described by the organizer as a renewed, modern and exciting edition of the Greek hospitality exhibition. The official HORECA EXPO site also lists 2026 exhibitor testimonials and an exhibitor list. HORECA is presented as the largest exhibition in Greece on its official exhibition profile.
Intelligence
Key market insights, trends, news and related events to help you understand the bigger picture.
Why it matters
Attending HORECA on 2027-02-12 to 2027-02-15 in Athens lets buyers and specifiers benchmark suppliers, see live demonstrations, and compress months of vendor meetings into one focused trade visit — worthwhile when your category roadmap aligns with the official exhibitor profile.
Key trends shaping this market and its wider industry.
Digital buyer journeys
What digital buyer journeys means for buyers and exhibitors in this sector.
Sustainability in procurement
What sustainability in procurement means for buyers and exhibitors in this sector.
Automation and labour efficiency
What automation and labour efficiency means for buyers and exhibitors in this sector.
Regional supply-chain resilience
What regional supply-chain resilience means for buyers and exhibitors in this sector.
Hybrid engagement models
What hybrid engagement models means for buyers and exhibitors in this sector.
Latest updates from across the market.
Hospitality News - GTP Headlines
ReadPDF Greece Foodservice Retreats As Global Market Stabilizes, Signaling New ...
ReadGreek Hospitality Industry Performance - 1st Quarter 2026
ReadGreek Accommodation Turnover Rises 6.1% in Q2 as Food Service Declines
ReadDeals reshape Greek food service market as industry challenges persist ...
ReadGreece Food Industry Newswire - EIN Presswire
ReadPlan your trip
A range of accommodation options near the venue and across key areas.
Arion Athens Hotel
Free breakfast, free Wi-Fi, air conditioning, parking, bar, room service, airport shuttle, full-service laundry
Novotel Athenes
Free breakfast, free Wi-Fi, free parking, outdoor pool, air conditioning, pet-friendly, fitness centre, bar
Wyndham Athens Residence
Free breakfast, free Wi-Fi, parking, outdoor pool, air conditioning
Alva Hotel
Breakfast (paid), free Wi-Fi, parking (paid), air conditioning, room service, airport shuttle, full-service laundry, kid-friendly
Get around the city with these convenient transport options.
Athens Metro (line 3 toward the airport)
Suburban railway (Proastiakos)
Taxi
Airport express bus
taxi
Plan your trip
Check the latest visa requirements and entry guidelines before travelling.
Weather
Athens in February is Greece's coolest, dampest month: expect daytime highs around 14-15 C and night lows near 7 C, with roughly 8-10 rain days across the month. Show days at Metropolitan Expo are indoor, but the halls are large and draughty, so layer clothing.
Plan for the climate
Check temperatures and pack accordingly
Venue connectivity
Greek mobile networks (Cosmote, Vodafone GR, Nova) sell prepaid tourist SIM and data packs at Athens airport arrivals and city shops; EU roamers use their home plan under EU roaming rules. Metropolitan Expo halls have Wi-Fi for visitors, but plan a local data pack for reliable email and app use on the show floor.
Ride-hailing
Taxis
Public transit
Car rentals
Useful information to help you have a smooth and respectful visit.
Language and business cards
Greek is the local language. Many HORECA exhibitors and buyers speak English, but a few Greek phrases and a bilingual business card help. Carry printed cards and a digital catalogue for follow-up.
Show rhythm and meetings
HORECA is a business-to-business hospitality show. Mornings are often meeting-heavy, while afternoons bring operator visits and live demos. Book stand meetings in advance and allow time for coffee-machine, kitchen and bakery demonstrations.
Dining and tipping
Greeks dine late, and a business dinner after the show is common. In restaurants, rounding up or leaving 5-10% is usual; check the bill for a service charge before adding a tip.
Currency and payments
Greece uses the euro. Cards are widely accepted in Athens, but carry some cash for taxis, kiosks and small cafes.
February weather
February is Athens' coolest, dampest month, with daytime highs around 14-15 C and night lows near 7 C. Bring a waterproof layer and comfortable shoes for the large exhibition halls.
Trade fair etiquette
Ask before photographing stands or filming demos. When requesting a quote, confirm whether the price includes VAT, delivery, installation and after-sales support in Greece.
Practical guides
Everything needed to arrive prepared, navigate the event, and make the visit productive.
Compare flights to the nearest international gateway serving Athens; confirm ground transport on the organiser site.
Greece is a Schengen state: many nationalities (including EU/EEA citizens and US, UK, Canadian, Australian and Japanese passport holders on short business trips) can enter visa-free, while other nationalities need a Schengen short-stay visa applied for at the Greek consulate or visa centre covering their main destination.
Estimated cost: Approx. EUR 90 Schengen adult visa fee; confirm the current fee and any service-centre charges with the Greek consulate
Processing: Schengen short-stay applications are typically decided within 15 calendar days of a complete application, extendable to 45 days when additional checks are needed; apply well before the February show dates.
Check your nationality against the Hellenic Ministry of Foreign Affairs visa list and apply through the Greek consulate or authorised visa centre for your country of residence; carry a HORECA invitation or registration confirmation for business-purpose travel.
OfficialGet to the venue and around the city with these options.
Airport → venue: Use the nearest international airport serving Athens; Metro, train or taxi links are typically available to the venue district.
Hotel → venue: Precinct hotels near Metropolitan Expo: Central Athens: Arion Athens Hotel; Central Athens: Novotel Athenes; Central Athens: Wyndham Athens Residence.
Ride-hail: Ride-hailing apps are commonly used in Athens; confirm local availability before travel.
Public transit: Public access to Metropolitan Expo runs through Athens metro line 3 and the suburban railway toward the airport, plus express bus services from the city; Moovit lists bus connections to the Spata fairground. Allow extra time on show mornings and confirm the exact stop and shuttle arrangements on the HORECA getting-there page.
Parking: On-site parking is available at Metropolitan Expo; confirm daily rates and hall access on the organiser or venue site.
Plan and pack for the event climate.
Month: February 2027
Temperature: Approx. 7-15 C (night low to day high)
Seasonality: February is one of Athens' wetter months, with around 8-10 rain days and roughly 55-65 mm of monthly rainfall; showers are usually short rather than all-day.
Packing: Pack a warm mid-layer, a waterproof jacket with hood, and closed shoes for the fairground walkways; add a compact umbrella for the metro-to-hall transfer. Indoor halls stay cool, so a light knit under a coat works better than a heavy single layer.
Plan your trip
Best day to visit: Day 2 (mid-show)
Mid-show days at HORECA usually combine full exhibitor attendance with scheduled B2B meetings, before early pack-down on the final day.
Day -14: Register for HORECA on horecaexpo.gr and save your badge confirmation; check whether entry is free or requires a trade credential.
Day -14: If you need a Schengen visa, lodge your application now; Greek consulates typically decide short-stay visas within 15 calendar days, so do not leave it to show week.
Day -12: Book a refundable hotel in Central Athens or near Athens Airport (ATH); Central Athens gives evening dining options but adds a daily ride to Spata.
Day -10: Plan your route to Metropolitan Expo: metro line 3 plus suburban rail or taxi from central Athens, or a short taxi from ATH; confirm the show's official shuttle if offered.
Day -8: Download the exhibitor list and floor plan; shortlist stands in professional kitchen equipment, coffee, bakery, food and beverage, hotel supplies and packaging.
Day -7: Request meetings with Greek distributors, equipment dealers and hotel or restaurant groups; ask for stand numbers and the best meeting time.
Day -5: Check the programme for cooking, coffee, bakery or bartender demos and add them to your calendar; arrive early for popular sessions.
Day -4: Prepare a one-page buying brief with volumes, specifications and delivery requirements; Greek suppliers will quote faster with clear parameters.
Day -3: Pack business cards, a light waterproof jacket, comfortable shoes and a power bank; February in Athens is cool and damp.
Day -1: Reconfirm your badge, meeting times and transport; allow a 45-60 minute buffer from central Athens to Spata on show mornings.
Registration and hall orientation at Metropolitan Expo
Supplier meetings and product demos
Final negotiations and follow-up
HORECA registration concourse
Metropolitan Expo
Central meeting point before and between hall appointments during show days.
Organiser B2B lounge (if offered)
Metropolitan Expo
Hosted matchmaking and buyer programmes when published by the organiser.
Budget
Adjust the inputs below to create a directional event budget.
This is a directional estimate. Please verify live rates before booking.
Decision
Use this quick check to decide whether HORECA fits your visit, exhibit or skip plan.
QUESTION 1 OF 6
What is your primary role?
Compare participation options side by side to choose the best fit for your objectives.
visit
Your category focus aligns with the official product themes.
Best for
Buyers, researchers, and delegates evaluating the programme and networking value.
Min. budget
$400.00
Timeline
4-8 weeks before opening day for registration and travel.
Risks
Limited session times published - confirm agenda before booking.
exhibit
You have a clear lead-generation or launch goal for this market.
Best for
Suppliers and brands seeking qualified meetings with the event audience.
Min. budget
$2,500.00
Timeline
3-6 months for stand booking, freight, and marketing prep.
Risks
Booth pricing not published in captured sources - confirm with organiser.
skip
Programme, audience, or commercial goals do not match your plan.
Best for
Teams whose category or region fit is weak this edition.
Timeline
N/A
Risks
No major risks listed.
Gallery
FAQs & glossary
Frequently asked
Glossary
Also known as
Alternate names and search phrases for this event.
Display a free company card at your booth, or share your professional card on the show floor.
