Impact
A bigger and stronger platform
For eyewear brands, the fair compresses seasonal collection reviews and private-label talks with distributors who otherwise spread visits across Shenzhen, Milan, and mid-year regional shows. The 2025 scale—hundreds of exhibitors and five-figure buyer attendance—signals that key ASEAN and Middle East importers still route optical orders through Hong Kong’s trading infrastructure. Suppliers use the event to launch smart frames and sustainability narratives while meeting clinic chains and e-commerce buyers in a three-day window.





