Join us at HOMI Milano Winter 2027 from January 21-24 in Rho, Italy, for the latest in home decor and design.
Dates
21–24 Jan 2027
City / country
Rho, Italy
Venue
fieramilano
Are you the organiser of this event?
Event overview
HOMI Milano Winter 2027 is set to take place from January 21 to 24, 2027, at fieramilano in Rho, Italy.
This event focuses on the latest trends in home decor and design, attracting a diverse audience of retailers and industry professionals.
The exhibition will showcase innovative products and ideas, providing a platform for networking and collaboration.
TL;DR
Visitors will gain access to the latest trends in home decor, meet industry leaders, and discover innovative products that can enhance their offerings. The event provides valuable networking opportunities and insights into market dynamics. Event Dates: January 21-24, 2027. Location: fieramilano, Rho, Italy. Showcasing innovative products. HOMI Milano Winter 2027 is set to take place from January 21 to 24, 2027, at fieramilano in Rho, Italy. This event focuses on the latest.
Exhibitors will benefit from increased visibility among key buyers and industry professionals, showcasing their products to a targeted audience. Buyer Audience: The show is aimed at retailers, interior designers and home decor trade professionals sourcing new lines. HOMI Milano Winter 2027 is a pivotal event for the home decor industry, offering insights into emerging trends and consumer preferences. It serves as a key meeting point for retailers and suppliers, fostering.
Attendees, exhibitors & solutions
Visitor profile
Typical attendee groups you can expect to meet.
Exhibitor profile
Main supplier and exhibitor segments present at the show.
Product categories
Key solution areas showcased across the event.
Location & Facilities
Strada Statale del Sempione n. 28, 20017 Rho, Lombardy, Italy
Attend
How the last edition performed
Last edition
2026
Exhibitors: 1,500
This edition
2027
Next edition
Not announced yet
Impact
HOMI Milano Winter 2027 is set to take place from January 21 to 24, 2027, at fieramilano in Rho, Italy. This event focuses on the latest trends in home decor and design, attracting a diverse audience of retailers and industry professionals. The exhibition will showcase innovative products and ideas, providing a platform for networking and collaboration. HOMI Milano Winter 2027 is a pivotal event for the home decor industry, offering insights into.
Audience quality
Visitors typically include Retail buyers from home decor stores, Interior designers seeking new products, Wholesalers looking for innovative suppliers, E-commerce professionals in home goods. Event Dates: January 21-24, 2027. Location: fieramilano, Rho, Italy. Focus on home decor and design trends. Networking opportunities for retailers. HOMI Milano Winter 2027 attracts an audience aligned with the organiser's published visitor positioning.
Exhibitor outcomes
Exhibitors will benefit from increased visibility among key buyers and industry professionals, showcasing their products to a targeted audience. HOMI Milano Winter 2027 is a pivotal event for the home decor industry, offering insights into emerging trends and consumer preferences. It serves as a key meeting point for retailers and suppliers, fostering business relationships and collaborations that drive the market forward. Exhibitor categories include Manufacturers of home decor products, Suppliers of furniture.
Intelligence
Key market insights, trends, news and related events to help you understand the bigger picture.
Why it matters
HOMI is Fiera Milano's flagship home-lifestyle trade fair (successor to Macef) and one of the main Southern-European buying moments for home décor, tableware, textiles, gift and fashion-jewellery ranges. Its January slot gives retailers and distributors the first look at the year's Italian and Mediterranean collections, while the fieramilano campus places it alongside Fiera Milano's other trade shows — making a single trip efficient for buyers who also need furniture, hospitality or design-technologies contacts. For suppliers, HOMI is a route into Italy's fragmented but high-spend specialty retail, Ho.Re.Ca and concept-store channel.
Key trends shaping this market and its wider industry.
Digital buyer journeys
Professionals expect pre-show agendas, product finders, and meeting tools; suppliers align demos and literature to short on-stand decision cycles.
Sustainability in procurement
Energy use, recyclable materials, and carbon reporting increasingly appear in RFPs and exhibitor scorecards across industrial trade fairs.
Automation and labour efficiency
Visitors benchmark machinery, software, and services that reduce downtime, staffing pressure, and total cost of ownership.
Regional supply-chain resilience
Buyers diversify suppliers across Europe, MENA, and Asia while favouring vendors with local service, spare parts, and training.
Hybrid engagement models
Live demonstrations remain decisive, but follow-up webinars, digital catalogues, and year-round supplier portals extend the commercial window after the show.
HOMI sits in the January–February buying window alongside Europe's other large home, interior and giftsourcing fairs; buyers typically rotate between two or three of these each season rather than attending all of them.
Mid-January
Heimtextil (Frankfurt) and Maison&Objet (Paris) sit in the same buying window as HOMI Milano — plan a two-fair European trip if budget allows.
February
Ambiente (Frankfurt) and NY NOW follow in February, useful for buyers who cannot travel in the January slot.
Peer events identified from publicly listed European/US home-lifestyle trade calendars; verify current dates on each organiser site.
Plan your trip
Choose from the following airports, with convenient access to the event and venue.
Primary international gateway serving Rho.
~45 km to Fiera Milano / Rho
to venue
40–55 min off-peak
by car
A range of accommodation options near the venue and across key areas.
Get around the city with these convenient transport options.
train
Fastest rail option from MXP; trains run frequently through the day and evening.
metro
Cheapest and most reliable way to reach the fair from central Milan; journey from the Duomo is roughly 25–30 min.
train
Useful for delegates staying near Milano Centrale or arriving from Turin, Bologna or Rome.
taxi
45–60 min depending on traffic; rideshare availability is more limited than taxis in the Rho area.
Plan your trip
Check the latest visa requirements and entry guidelines before travelling.
Roughly 60+ nationalities — including the US, UK, Canada, Australia, Japan, South Korea and most EU/EEA countries — may enter Italy for business visits of up to 90 days in any 180-day period without a visa; a passport valid at least 3 months beyond departure is required.
Italy is an ATA Carnet contracting party and carnets are routinely accepted for temporary import of stand materials, samples and professional equipment; ensure the carnet is validated at the port of entry and coordinate freight documentation with Fiera Milano's logistics partners.
Official visa pageWeather
Rho/Milan in January is cold and often damp: daytime highs of about 6–9°C with overnight lows around -1 to 2°C, frequent morning fog and a raw chill in the fairgrounds. Expect roughly 40–60 mm of precipitation spread over about 7–8 wet days, with occasional light snow. Pack warm layers, a waterproof coat and comfortable, dry footwear for walking between halls.
Plan for the climate
Check temperatures and pack accordingly
Venue connectivity
Confirm mobile roaming or local SIM options for business visitors to Italy.
Ride-hailing
Taxis
Public transit
Car rentals
Useful information to help you have a smooth and respectful visit.
Tipping and dining
Restaurant bills in Italy usually include a 'coperto' (cover charge); tipping is not obligatory but rounding up or leaving 5–10% for good service is appreciated. Dinner is normally eaten from 20:00 and an aperitivo around 18:30–20:30 is the standard informal business-meeting format.
Business dress and greeting
Milan is a style-conscious business city; smart, understated attire (jacket, tailored trousers/skirt) suits the home-lifestyle sector. Greet with a handshake and use titles (Signor/Signora or Dott.) until invited to use first names; Italians value punctuality for meetings but allow informal flexibility at evening events.
Trade-fair etiquette
HOMI is a trade-only event: carry business cards and proof of trade for badge checks, exchange cards at every stand of interest, and follow up by email within a few days — Italian suppliers respond well to a short written recap in English or Italian.
Practical guides
Everything needed to arrive prepared, navigate the event, and make the visit productive.
Destination: MXP
Book flights to MXP (Rho) when possible for the shortest transfer to the venue.
Italy is part of the Schengen Area. Nationals of the US, UK, Canada, Australia, Japan and most other visa-exempt countries may enter for business visits of up to 90 days within any 180-day period without a visa; a passport valid at least 3 months beyond departure is required. Nationals who are not visa-exempt must obtain a Schengen Type C (short-stay) visa from the Italian consulate/VFS centre in their country of residence — the standard fee is EUR 90 for adults (EUR 45 for children 6–12), with a typical processing time of 15 calendar days (allow up to 45 days in peak periods) and applications accepted from 6 months before travel. Carry a trade/business invitation or employer letter plus proof of accommodation and travel insurance for border checks. From around late 2026/2027 the EU's ETIAS online travel authorisation (approx. EUR 20, valid 3 years) is expected to apply to visa-exempt travellers — verify status before booking.
Estimated cost: Varies by visa type and nationality (check official site).
Processing: Varies by nationality; apply several weeks before travel.
Apply via the Italian consulate or VFS Global centre for your place of residence; submit a trade-fair invitation/registration, employer letter, accommodation proof, travel insurance (min. EUR 30,000 cover) and return flight booking. Reduced EUR 45 fee applies to children aged 6–12. ETIAS is expected to start around late 2026/2027 — confirm its status before booking, as no visa is currently needed
OfficialGet to the venue and around the city with these options.
Airport → venue: Primary gateways: Milan (MXP): 40–55 min off-peak. Allow road or rail time to fieramilano; on-site parking is usually available at major exhibition venues.
Hotel → venue: Precinct hotels near fieramilano: Rho / Pero, walking or short bus ride from fieramilano: Ibis Milano Fiera (Rho), Hotel Fiera Milano (Rho); Rho fairgrounds area and Milan's northern/north-western districts: NH Milano Fiera (Rho), Meliá Milano (Fiera Milano City district); Central Milan (Porta Nuova, Brera, Porta Venezia) — 25–35 min by metro to Rho Fiera: Hotel Principe di Savoia, Milan, Rosa Grand Milano – Starhotels Collezione.
Ride-hail: Ride-hailing apps are commonly used in Rho; confirm local availability before travel.
Public transit: Check local bus/metro options for routes to fieramilano.
Parking: On-site parking is available at fieramilano; confirm daily rates and hall access on the organiser or venue site.
Plan and pack for the event climate.
Month: January 2027
Temperature: 6–9°C daytime highs, -1 to 2°C overnight (Rho/Milan, January)
Seasonality: January is a cold, damp month in the Lombardy plain: roughly 40–60 mm of rain across about 7–8 wet days, frequent morning fog and occasional light snow, with short daylight hours — pack warm layers and a waterproof coat for the fairgrounds.
Packing: January is a cold, damp month in the Lombardy plain: roughly 40–60 mm of rain across about 7–8 wet days, frequent morning fog and occasional light snow, with short daylight hours — pack warm layers and a waterproof coat for the fairgrounds.
Plan your trip
Best day to visit: Friday 22 January 2027 (Day 2 of the 21–24 January run)
The show runs Thursday 21 to Sunday 24 January 2027. Mid-show Friday typically combines full exhibitor presence with the strongest trade-buyer attendance, all supplier teams on the stand and the widest programme of meetings and trend presentations; the opening Thursday is busier for press and VIP events, while the closing Sunday tends to be quieter with some exhibitors packing down early.
Check passport validity and Schengen entry rules for Italy — Confirm whether your nationality needs a short-stay Schengen visa for the January 2027 trip and start any application early.
Book flights to Milan — Target arrival on January 20, 2027, the day before HOMI Milano Winter opens; Milan Malpensa (MXP) is the main gateway.
Reserve a hotel near fieramilano or in central Milan — January is a peak trade-fair month in Italy, so book Rho or Milan accommodation early.
Complete online visitor registration — Register via homimilano.com and save your badge confirmation and registration reference.
Download the hall plan and exhibitor list — Use the homimilano.com exhibitor directory to shortlist the brands and product categories you must see.
Pre-schedule B2B meetings with target exhibitors — Email exhibitors ahead of the January 21-24 show days and agree meeting slots in their stands.
Shortlist sessions, previews and product launches — Build a daily planner around the programme published on the official site.
Plan the airport to fieramilano transfer — Rho is linked to central Milan by regional rail and metro; allow extra time on show mornings.
Prepare business cards and a meeting folder — Carry a light bag for catalogues and samples collected across the halls.
Pack for a northern Italian winter — Bring layers, a warm coat and comfortable walking shoes for long days on the show floor.
Save meeting documents and any draft orders offline — Keep purchase orders, price lists and sample requests on your devices in case venue Wi-Fi is congested.
Arrive at fieramilano and collect your badge — Pick up a printed floor plan on arrival and walk the main halls before your first scheduled meeting.
Milan city centre (Duomo, Brera, Quadrilatero della Moda)
Lake Como (Como and Cernobbio)
HOMI exhibitor and buyer meeting areas, fieramilano
NH Milano Fiera hotel lobby and bar
Brera and Porta Nuova aperitivo bars, central Milan
Budget
Official cost items and estimated ranges for exhibitors.
visitor_ticket
visitor · standard
EUR 30 / per person
booth_space
exhibitor · shell_scheme
EUR 150–250 / per sqm
exhibitor_stand
exhibitor · minimum_stand_package_12sqm
EUR 1800–3000 / per stand
visa_fee
visitor · schengen_type_c_short_stay
EUR 90 / per person
| Item | For | Tier | Estimated range | Status | As of |
|---|---|---|---|---|---|
| visitor_ticket | visitor | standard | EUR 30 / per person | estimate | |
| booth_space | exhibitor | shell_scheme | EUR 150–250 / per sqm | estimate | |
| exhibitor_stand | exhibitor | minimum_stand_package_12sqm | EUR 1800–3000 / per stand | estimate | |
| visa_fee | visitor | schengen_type_c_short_stay | EUR 90 / per person | official |
Decision
Pick the closest answer for each. Your recommendation updates live.
QUESTION 1 OF 6
What is your primary role?
Compare participation options side by side to choose the best fit for your objectives.
visit
You need new home, tableware, textile, gift or fashion-jewellery suppliers and can travel for 1–2 show days.
Best for
Independent retailers, interior/gift buyers, tableware and textile buyers, and designers sourcing 2027 home-lifestyle ranges from Italian and Mediterranean suppliers.
Min. budget
$580.00
Timeline
2–6 weeks for trade registration, flights and a Rho/Milan hotel; 6–8 weeks if a Schengen visa is required.
Risks
Budget estimate from listing cost signals — confirm live rates.
January hotel demand in Milan rises during winter trade-fair and fashion weeks — book early.
HOMI is a trade event: bring business credentials/proof of trade for badge approval.
exhibit
You have a clear European channel plan, distributor leads or target retail accounts to activate at the fair.
Best for
Brands and artisans targeting Italian and Southern-European wholesale buyers, distributors and concept-store buyers in home décor, tableware, textiles and fashion jewellery.
Min. budget
$2,800.00
Timeline
4–6 months: space booking with Fiera Milano, stand design/build, freight and (for non-EU goods) ATA carnet preparation.
Risks
Budget estimate from listing cost signals — confirm live rates.
Stand build, freight and staff travel can multiply the base budget several times.
Trade-fair ROI depends on pre-booked buyer meetings — schedule them before arrival.
skip
Your 2027 sourcing is already covered by Maison&Objet, Ambiente or your distributor network.
Best for
Vendors without an Italian/EU channel plan, and buyers already served by digital wholesale platforms or existing distributors.
Timeline
Not applicable.
Risks
Skipping repeatedly can miss shifts in Italian design, gift and tableware buying trends visible first at Milan fairs.
Gallery
FAQs & glossary
Frequently asked
Glossary
Trust footer
5
References
2
Publishers
0
Date checked
HOMI Milano
Milano Home Exhibition
Display a free company card at your booth, or share your professional card on the show floor.
