Digital buyer journeys
What digital buyer journeys means for buyers and exhibitors in this sector.
Event overview
Overview
Join us at Homedeco 2027, the foremost international exhibition for home textiles and decor in Central Asia, happening from March 28 to 30, 2027 at Atakent Expo, Almaty.
This event brings together leading manufacturers, designers, and retailers, providing a unique platform for networking and discovering the latest trends in home decor.
Homedeco 2027 takes place in Almaty, Kazakhstan.
TL;DR
- 1Dates and Venue: Homedeco 2027 runs from March 28 to 30, 2027 at Atakent Expo, Almaty, Kazakhstan.
- 2Scale and Focus: This event is a leading international exhibition for home textiles and decor in Central Asia.
- 3Organiser: The event is organised by Expodeal LLC and Crystalina, with registration available at the official website.
- 4Buyer Authority: Attendees include retailers, designers, and industry professionals from various countries.
- 5Entry: Registration is open now for industry professionals looking to explore new business opportunities.
Why visit
Homedeco 2027 offers visitors the chance to connect with top suppliers and manufacturers from Kazakhstan, Turkey, Russia, and beyond. Attendees can explore innovative products, gain insights into market trends, and network with industry leaders. This is an essential event for anyone involved in the home textiles and decor sector.
Why exhibit
Exhibiting at Homedeco 2027 provides companies with direct access to a targeted audience of industry professionals. It is an opportunity to showcase new collections, establish valuable business relationships, and gain insights into market demands. Participating in this exhibition can significantly enhance brand visibility and market presence.
Attendees, exhibitors & solutions
Who this event is for
Visitor profile
Typical attendee groups you can expect to meet.
Retail buyers from home decor stores
Interior designers and decorators
Wholesalers and distributors
Manufacturers of home textiles
Professionals from the HoReCa sector
Marketplaces and e-commerce representatives
Exhibitor profile
Main supplier and exhibitor segments present at the show.
Textile manufacturers and suppliers
Home decor product designers
Furniture and bedding producers
Curtain and window treatment specialists
Flooring and wall covering companies
HoReCa product suppliers
Product categories
Key solution areas showcased across the event.
Bedroom textiles and bedding
Curtains and window treatments
HoReCa products and supplies
Interior decor accessories
Flooring and wall coverings
Kitchen textiles and accessories
Location & Facilities
Venue
Atakent Expo
Almaty, Kazakhstan
Facilities
Parking
Atakent Expo in Almaty typically provides on-site or adjacent visitor parking during major trade fairs; confirm daily rates, payment methods and hall access on the organiser or venue website before travel.
Food options
On-site catering
On-site diningParking: Atakent Expo in Almaty typically provides on-site or adjacent visitor parking during major trade fairs; confirm daily rates, payment methods and hall access on the organiser or venue website before travel.
Gate: Follow organiser signage to the main visitor entrance at Atakent Expo for badge collection; allow extra time for security screening during peak morning arrival.
Attend
Entry & tickets
Free registration
Event days & opening times
DayOpening hours
March 28 to 30, 2027:10:00 AM – 6:00 PM daily
Who runs the show
Organisers
Еxpodeal LLC
Crystalina
Intelligence
Market context
Key market insights, trends, news and related events to help you understand the bigger picture.
Almaty, Kazakhstan
Why it matters
Attending Homedeco 2027 on 2027-03-28 to 2027-03-30 in Almaty lets buyers and specifiers benchmark suppliers, see live demonstrations, and compress months of vendor meetings into one focused trade visit — worthwhile when your category roadmap aligns with the official exhibitor profile.
Industry trends
Key trends shaping this market and its wider industry.
Sustainability in procurement
What sustainability in procurement means for buyers and exhibitors in this sector.
Automation and labour efficiency
What automation and labour efficiency means for buyers and exhibitors in this sector.
Regional supply-chain resilience
What regional supply-chain resilience means for buyers and exhibitors in this sector.
Hybrid engagement models
What hybrid engagement models means for buyers and exhibitors in this sector.
Plan your trip
Travel & logistics
Local currency · USD
Arrival airports
Choose from the following airports, with convenient access to the event and venue.
Almaty International Airport
ALA is the practical gateway for Atakent Expo. Use a metered taxi, ride-hail app or pre-booked transfer; confirm the fare before leaving the airport
Approx. 15-20 km
to venue
Approx. 30-50 min by road; longer in rush hour
by car
Astana Nursultan Nazarbayev International Airport
NQZ serves Astana, not Almaty. Use it only for a multi-city Kazakhstan itinerary; otherwise fly into ALA
Not a local airport for Almaty
to venue
Requires a domestic flight to Almaty, then a 30-50 min road transfer
by car
Hotel tiers
A range of accommodation options near the venue and across key areas.
Best Western Plus Atakent Park Hotel
4-star
Atakent-Expo (approx. 350 m from venue)Closest full-service option to the fairground; breakfast, Wi-Fi, fitness center, bar and restaurant. Paid parking. Rates are approximate and rise around show dates.
Park Dedeman Almaty
4-star
Atakent-Expo (approx. 640 m from venue)Walking distance to the halls; breakfast, free Wi-Fi, free parking, indoor pool and restaurant. Confirm cancellation terms before booking.
Vivaldi
4-star
Atakent-Expo (approx. 950 m from venue)Mid-range 4-star with breakfast, free Wi-Fi, parking, indoor pool and spa. Useful if Atakent-Expo hotels are full.
ATAKENT HOSTEL
Hostel / budget
Atakent-Expo (approx. 330 m from venue)Closest budget option captured; Wi-Fi, parking, air conditioning, laundry and kitchen in some rooms. Check whether a private room is available.
Ramada by Wyndham Almaty
4-star
Almaty cityCity 4-star with breakfast, free Wi-Fi, free parking, indoor pool and fitness center. Allow taxi time to Atakent Expo during show days.
Holiday Inn Almaty
4-star
Almaty cityCity 4-star with breakfast, free Wi-Fi, free parking, fitness center and restaurant. A practical base if you want central Almaty dining options.
Shymbulak Resort Hotel
3-star
Almaty (mountain resort side)Mountain-side base with breakfast, Wi-Fi, pool and parking; it is not a walking-distance option for Atakent Expo. Confirm transfer time before booking.
Local transport
Get around the city with these convenient transport options.
taxi / ride-hail
Estimated costApprox. KZT 5,000-8,000 for a standard taxi or ride-hail; confirm app quote or meter before departure.
Best forAlmaty International Airport (ALA) to Atakent Expo
Typical road time is 30-50 min depending on traffic. Airport taxi counters may charge more than app-based rides.
bus
Estimated costApprox. KZT 150-250 per bus journey; budget KZT 300-500 if a transfer is needed.
Best forALA airport to Almaty city with transfer toward Atakent Expo
Cheapest option but slow with luggage; check local route numbers and operating hours on arrival.
metro / bus
Estimated costApprox. KZT 100-150 for a metro token plus KZT 150-250 for a connecting bus or short taxi.
Best forAlmaty public transport to Atakent Expo area
No metro station is inside the fairground; plan a bus or short taxi for the last leg and confirm live fares locally.
taxi / ride-hail
Estimated costApprox. KZT 1,500-3,000 from central Almaty; use an app quote at peak times.
Best forCentral Almaty hotels to Atakent Expo
Useful for city-center hotels such as Ramada by Wyndham Almaty or Holiday Inn Almaty; allow 15-30 min depending on traffic.
parking
Estimated costApprox. KZT 500-1,500 per day; confirm current venue rate and exhibitor parking passes.
Best forAtakent Expo on-site parking
Opening morning and build-up days are busiest. Car access and hall entry points can change during build-up.
domestic flight + taxi
Estimated costApprox. KZT 20,000-45,000 one-way domestic flight, plus KZT 5,000-8,000 airport taxi to the venue.
Best forAstana NQZ to Almaty ALA and Atakent Expo
NQZ is in Astana, not Almaty; do not budget a local taxi from NQZ to the venue. Rail is a slower alternative.
rail + taxi
Estimated costApprox. KZT 2,000-6,000 for a taxi from Almaty-2 station; local bus or metro is cheaper at KZT 100-250.
Best forAlmaty railway stations to Atakent Expo
If arriving by train, finish with a taxi or public transport to Atakent Expo; confirm station and transfer point on arrival.
taxi
Estimated costApprox. USD taxi/rideshare from NQZ to venue (estimate; confirm before travel)
Best forAstana Nursultan Nazarbayev International Airport (NQZ) to Atakent Expo
Requires a domestic flight to Almaty, then a 30-50 min road transfer; NQZ serves Astana, not Almaty. Use it only for a multi-city Kazakhstan itinerary; otherwise fly into ALA.
Weather
March at Atakent Expo is early spring: the indoor halls stay warm, but outdoor queues, transfers and evening walks can be cold, wet or muddy. A warm layer and waterproof shoes are more useful than a heavy winter outfit; check the live forecast before departure.
Plan for the climate
Check temperatures and pack accordingly
Venue connectivity
Almaty has broad mobile coverage for calls, maps and ride-hail. A local prepaid SIM or eSIM is useful for business travellers who need data without roaming charges. Venue Wi-Fi may be congested during show days, so carry a power bank and download the exhibitor list, floor plan and transfer details offline.
Ride-hailing
Taxis
Public transit
Car rentals
Cultural notes
Useful information to help you have a smooth and respectful visit.
Language in business settings
Kazakh and Russian are the main business languages in Almaty. English is common in international hotels but less consistent in exhibition halls, so translate key product sheets or bring a Russian-speaking colleague.
Greetings and business cards
A firm handshake and direct eye contact are standard in business meetings. Exchange business cards with the right hand or both hands, and keep the card visible during the conversation.
Punctuality and dress
Arrive on time for scheduled meetings and wear smart casual or business dress at Atakent Expo. March evenings can be cold, so bring a coat even if the halls are warm.
Payments and tipping
Kazakhstani tenge is the local currency. Cards are widely accepted in hotels and restaurants, but keep cash for taxis and small purchases. A 5-10% tip is common in restaurants when service is not included.
Practical guides
Visitor & Exhibitor Essentials
Everything needed to arrive prepared, navigate the event, and make the visit productive.
Flights
Destination: ALA
Almaty International Airport (ALA) is the practical arrival point for Atakent Expo; book arrivals with time for a 30-50 min transfer and badge collection. NQZ in Astana requires a domestic flight, so use it only for a multi-city Kazakhstan trip. Compare flexible fares if visa timing or meeting schedules are uncertain.
Transport
Get to the venue and around the city with these options.
Airport → venue: Primary gateways: Almaty International Airport (ALA): Approx. 30-50 min by road; longer in rush hour; Astana Nursultan Nazarbayev International Airport (NQZ): Requires a domestic flight to Almaty, then a 30-50 min road transfer. Allow road or rail time to Atakent Expo; on-site parking is usually available at major exhibition venues.
Hotel → venue: Precinct hotels near Atakent Expo: Atakent-Expo (approx. 350 m from venue): Best Western Plus Atakent Park Hotel; Atakent-Expo (approx. 640 m from venue): Park Dedeman Almaty; Atakent-Expo (approx. 950 m from venue): Vivaldi.
Ride-hail: Yandex Go is widely used in Almaty; install and verify the app before arrival, link a payment card or confirm cash acceptance, and compare the app quote with airport taxi counters. Avoid unmarked street taxis, especially at night.
Public transit: Almaty has a metro and bus network, but Atakent Expo is not directly on the metro. Plan a bus or short taxi for the last leg. Approx. single fares are KZT 100-250; confirm routes, operating hours and payment methods locally.
Parking: Atakent Expo has on-site parking with paid daily rates. Opening morning and build-up days are busiest. Confirm current tariffs and exhibitor parking passes with the organiser or venue before driving to the fairground.
Weather
Plan and pack for the event climate.
Month: March
Temperature: Approx. -2 C to 12 C (28-54 F) during the day; nights can fall below freezing. Confirm a live forecast before departure.
Seasonality: Early spring is unsettled: rain, melting snow and mud are possible, with occasional late snow early in the month. It is not a reliably dry week, so plan for changing conditions.
Packing: Bring a waterproof outer layer, a warm mid-layer, closed comfortable shoes and an umbrella. Halls are indoor, but transfers and queues can be cold and wet. A power bank and offline maps help on show days.
Plan your trip
Planning
Best day to visit: Day 2 (mid-show)
Mid-show days at Homedeco 2027 usually combine full exhibitor attendance with scheduled B2B meetings, before early pack-down on the final day.
T-14
Register or confirm your visitor badge on homedecofair.com and check whether the current edition is trade-only.
T-14
Book a refundable hotel near Atakent Expo, such as Best Western Plus Atakent Park, Park Dedeman Almaty or Vivaldi, before show rates rise.
T-10
Book flights to Almaty International Airport (ALA) and allow a 30-50 min road transfer to Atakent Expo after landing.
T-10
Check Kazakhstan entry rules for your passport and print any visa or e-visa approval before departure.
T-7
Arrange travel insurance and save emergency contacts, the hotel address and the Atakent Expo address offline.
T-7
Download the HomeDeco Fair schedule, exhibitor list and floor plan; shortlist furniture, textile and decor suppliers by hall.
T-5
Install a ride-hail app or book an airport transfer; confirm approximate taxi fares in Kazakhstani tenge.
T-5
Pack business cards, buyer credentials, a notebook and comfortable shoes for walking the Atakent Expo halls.
T-3
Load some Kazakhstani tenge for small purchases; cards are common but cash helps for taxis and kiosks.
T-2
Check the Almaty forecast; March can be -2 C to 12 C with rain or late snow, so pack warm and waterproof layers.
T-1
Confirm your registration QR code, passport and hotel booking; check traffic to Atakent Expo for the first morning.
Day 1
Arrive early for badge collection and security, then start with the product categories most relevant to your buying brief.
Sample visitor itinerary
Route-optimised day
Day 1 · morning
Registration and hall orientation at Atakent Expo
Day 2 · core sessions
Supplier meetings and product demos
Day 3 · wrap-up
Final negotiations and follow-up
Networking spots
2Homedeco 2027 registration concourse
Atakent Expo
Central meeting point before and between hall appointments during show days.
Organiser B2B lounge (if offered)
Atakent Expo
Hosted matchmaking and buyer programmes when published by the organiser.
Budget
Costs & budget
Build your working budget
Adjust the inputs below to create a directional event budget.
Estimated budget
Live estimate
- Hotel × 2 nights$190.00
- Per diem × 2$150.00
Estimated total$340.00
This is a directional estimate. Please verify live rates before booking.
Decision
Visit, exhibit, or skip?
Should you go?
Use this quick check to decide whether Homedeco 2027 fits your visit, exhibit or skip plan.
QUESTION 1 OF 6
What is your primary role?
Decision matrix
Compare participation options side by side to choose the best fit for your objectives.
visit
Your category focus and target suppliers align with the official exhibitor profile.
Best for
Buyers, engineers, and delegates sourcing Textiles solutions and benchmarking suppliers at Homedeco 2027 in Almaty.
Min. budget
$450.00
Timeline
4–8 weeks before opening day for registration, hotels, and travel.
Risks
Session times and ticket tiers may change — confirm the official agenda before booking.
exhibit
You have a defined lead-generation or distributor recruitment goal for this market.
Best for
Brands and manufacturers launching Textiles products who need qualified meetings with the event's trade audience.
Min. budget
$2,200.00
Timeline
3–6 months for stand booking, freight, staffing, and pre-show marketing.
Risks
Booth pricing and corner premiums vary by hall — confirm with the organiser sales team.
skip
Audience, geography, or commercial goals do not justify travel and stand costs this cycle.
Best for
Teams with weak category fit, budget constraints, or overlapping commitments during the Almaty show week.
Timeline
N/A
Risks
Skipping may mean missing buyer meetings if competitors exhibit or attend the same week.
Gallery
Photos
FAQs & glossary
Answers
Frequently asked
What is HomeDeco Fair?
HomeDeco Fair is a home decor, furniture and interior sourcing event held at Atakent Expo in Almaty, Kazakhstan. The official domain is homedecofair.com; use the site for the current edition's dates, hall plan and exhibitor list.
Where exactly is HomeDeco Fair held?
The event takes place at Atakent Expo in Almaty. The venue is served by road from Almaty International Airport (ALA); allow roughly 30-50 min by taxi or ride-hail depending on traffic. Some nearby hotels are within walking distance of the halls.
Which product categories can buyers source at HomeDeco Fair?
Expect home textiles and soft furnishings, furniture including case goods and upholstery, lighting, decorative accessories, flooring and wall finishes, tableware, and interior design or contract furnishing services. Use the exhibitor list to shortlist suppliers by hall.
Is HomeDeco Fair trade-only or open to the public?
Registration terms can vary by edition. Check the visitor registration page on homedecofair.com before booking travel; bring business identification and cards in case the current edition is trade-only.
How do I register for HomeDeco Fair?
Use the visitor registration link on the official HomeDeco Fair site and keep the confirmation QR code or email. If your company needs a formal invitation for a visa or internal approval, request it from the organiser well before travel.
How do I get from Almaty airport to Atakent Expo?
Take a taxi or ride-hail from ALA for the approx. 30-50 min journey, or use a cheaper bus with a transfer if travelling light. From Astana NQZ, fly to Almaty first; NQZ is not a local airport for the venue.
Which hotels are closest to Atakent Expo?
Captured options include Best Western Plus Atakent Park at approx. 350 m, Park Dedeman Almaty at approx. 640 m, Vivaldi at approx. 950 m and ATAKENT HOSTEL at approx. 330 m. Rates are approximate and rise around show dates, so book early.
What is the weather like in Almaty during the March show period?
March is early spring and changeable: expect approx. -2 C to 12 C, with rain, melting snow or occasional late snow. Pack layers, a waterproof jacket and comfortable closed shoes, and check a live forecast before departure.
Glossary
- Home textiles
- Fabrics used in interiors, including curtains, upholstery, bedding, towels and table linen. At HomeDeco Fair, buyers compare fabric composition, colour fastness and order minimums across mills and converters.
- Soft furnishings
- Non-structural interior items such as cushions, curtains, blinds, rugs and throws. These are often sourced alongside furniture to create coordinated room sets for retail or hospitality projects.
- Case goods
- Non-upholstered furniture such as cabinets, tables, beds, desks and shelving. In sourcing, case goods are usually specified by material, finish, dimensions and knock-down or assembled delivery format.
- Upholstered furniture
- Sofas, armchairs and seating built with padding and covered in fabric or leather. Buyers check frame construction, foam density, fire performance and fabric durability before placing orders.
- RTA / flat-pack furniture
- Ready-to-assemble furniture shipped in compact cartons for lower freight and warehouse costs. Retail buyers at a home decor fair often ask about assembly instructions, hardware quality and carton drop tests.
- Contract furniture
- Furniture made for hotels, offices, restaurants and other commercial interiors, where durability and repeated-use standards matter more than in consumer furniture. Contracts usually require samples, test reports and fixed lead times.
- FF&E
- Furniture, fixtures and equipment: the movable or installed items specified for an interior project, from seating and lighting to bathroom accessories. Interior designers and project buyers use FF&E schedules to compare suppliers at the show.
- Interior finishing materials
- Surface products such as flooring, wall panels, laminates, tiles and paints used to complete an interior. Buyers check samples for colour consistency, wear ratings and installation requirements.
- Decorative accessories
- Finishing objects such as mirrors, vases, candles, wall art, trays and sculptural pieces. These are high-margin add-on categories for home decor retailers and online interior brands.
- MOQ
- Minimum order quantity: the smallest number of units a supplier will produce or sell for a given design. MOQ affects cash flow and warehouse space, so compare it together with unit price, packaging and lead time.
- OEM / ODM
- OEM means a factory makes goods to a buyer's specification; ODM means the factory offers a ready design that the buyer can brand. Furniture and textile buyers use both models to shorten development time.
- Lead time
- The period from confirmed order to ready-to-ship or delivery, including production, finishing, quality checks and packaging. At a trade fair, ask whether quoted lead times include customs clearance and inland transport to Kazakhstan.
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Also known as
Alternate names and search phrases for this event.
- home textiles exhibition
- Almaty home decor fair
- Kazakhstan textile trade show
- interior design expo
- Homedeco 2027 Almaty
- Homedeco Almaty 2027
- Almaty Kazakhstan
- Trade show Almaty 2027
- Trade show Exhibition Almaty
- Bedroom textiles and bedding
Digital business cards for the show floor
Display a free company card at your booth, or share your professional card on the show floor.