Home2 2027, Hamburg's home-building and renovation fair, runs 29-31 January at Hamburg Messe, Halle A4: 125 exhibitors, three stages, expert advice.
Dates
29–31 Jan 2027
City / country
Hamburg, Germany
Venue
Hamburg Messe und Congress
Time
10:00 AM – 5:00 PM
Companies exhibiting at Home2 2027 include 1Komma5° Riederich GmbH (110), A+W Carportwerk Wittenburg, A. Johnsen Zimmerei & Hausbau GmbH, ABB AG - Busch - Jaeger and Akost GmbH.
Event overview
Home2 2027, the home² HausBauWohnen fair, runs 29-31 January 2027 at Hamburg Messe und Congress, in Halle A4 through the Eingang Mitte entrance. The tenth edition fills more than 8,000 square metres with roughly 125 exhibitors covering real estate, financing, renewable energy, house building, exterior and interior fit-out, building technology and garden design.
Three stages carry around 92 expert talks, with the Green Stage run by ZEBAU and the Hamburg energy advisers. Most visitors arrive with a live project and a budget: a purchase, a renovation, a heating upgrade or a garden rebuild.
One ticket lets them compare providers, subsidy programmes and finance in a single day in the city centre.
TL;DR
Come if you own or are buying a house or flat in northern Germany and have a decision to make this year: heating, windows, roof, PV, finance or a full retrofit. The show compresses supplier comparison, subsidy advice and lender conversations into one hall, and the stage programme gives free orientation before you commit money. Bring plans, photos and your energy certificate.
Exhibit if you sell to private homeowners and want qualified leads with budgets rather than passing traffic. Around 125 stands over 8,000 sqm keeps the hall dense enough to be worth a day but not so large that visitors lose you. The audience arrives in January with a project for the year, and the stage programme gives exhibitors a route onto the Green, Blue and Red stages.
Attendees, exhibitors & solutions
Visitor profile
Typical attendee groups you can expect to meet.
Exhibitor profile
Main supplier and exhibitor segments present at the show.
Product categories
Key solution areas showcased across the event.
Location & Facilities
Halls & areas
1Messeplatz 1, 20357 Hamburg, Germany
Entrances & gates
Eingang Mitte
Main entrance for the show; step-free and directly by the U2 Messehallen stop.
Parkhaus Messe, Lagerstraße, 20357 Hamburg; 2 EUR per hour, max 16 EUR per day, 2.10 m clearance.
€16.00/day
The whole home² area is barrier-free; step-free route from Eingang Mitte through Halle A4.
Digital cloakroom chip shown on your phone, card only, 3 EUR per item, near the Eingang Mitte entrance.
Food options
Halle A4 catering points
On-site diningParking: Parking on and around the grounds is limited. Parkhaus Messe at Lagerstraße, 20357 Hamburg, is open 24h during show hours with a 2.10 m entry height, 2 EUR per hour and a 16 EUR daily cap; the U2 station Messehallen is the recommended alternative.
Gate: The show is reached only through Eingang Mitte on Messeplatz 1, next to the U2 Messehallen station. Exhibitor entry is earlier than visitor entry.
Attend
Event days & opening times
Early bird day ticket (until 4 January 2027)
Online only, printed on the official ticket page.
Online day ticket
Bought in the official ticket shop before arrival.
Day ticket on site
Box office price during the three show days.
Reduced ticket on site
Seniors 65+, severely disabled visitors, students, trainees and pupils with proof.
Child ticket up to 15 years
Free with an accompanying full-price ticket; the free child ticket must be ordered online.
Ticket info
Badge collection
Order online and show the ticket QR code on your phone at Eingang Mitte; tickets are not name-bound and can be passed on.
Ticket notes
Public consumer fair. Tickets are non-refundable, reduced rates need proof at the gate, and dogs are not admitted except assistance dogs.
What's on
Behörde für Stadtentwicklung und Wohnen(BSW)
Patronage (Schirmherrschaft) of the show · Germany
How the last edition performed
Last edition
2026
Visitors: 6,400
Exhibitors: 125
Floor area: 8,000 sqm
Edition #: 9
This edition
2027
Visitors: 6,400
Exhibitors: 125
Floor area: 8,000 sqm
Next edition
Not announced yet
Impact
A 6,400-visitor show with roughly 125 stands is small enough to work in a day and dense enough to compare five or six suppliers per category. For a homeowner in Hamburg the practical value is concentration: subsidies, lenders, installers and manufacturers in one hall, three weeks into the year, when annual funding rules are known and the building season is about to start.
Audience quality
The audience is private, local and project-driven. The organiser describes visitors arriving with concrete plans and, frequently, an agreed budget, which is credible for a January consumer fair in a city where retrofit decisions sit with owner-occupiers. Expect few international buyers and almost no procurement teams; conversations are about a specific house, a specific grant and a specific installation date.
Exhibitor outcomes
Treat the show as a regional lead-generation event rather than a contract-signing one. A stand of 9-18 sqm in Halle A4 puts a supplier in front of a few hundred qualified conversations over three days; conversion depends on booking a survey on the stand and following up within a week, before homeowners collect competing quotes. Exhibitors selling finance or subsidies should expect advice-heavy traffic rather than product sales.
Intelligence
Key market insights, trends, news and related events to help you understand the bigger picture.
Why it matters
Northern Germany's owner-occupier market is where national retrofit targets meet real buildings: older stock, high gas and oil heating shares, and a strong local subsidy layer through IFB Hamburg. A January consumer fair is the point where annual funding rules, installer capacity and homeowner intent line up, which makes Home2 a useful bellwether for how fast the region's heating and PV transition is actually moving.
Key trends shaping this market and its wider industry.
Heat pumps and PV as one purchase
Homeowners now shop for heating and solar together, and the show's programme pairs them: installers, electricity tariffs and storage are discussed in the same session.
What it changes: Exhibitors selling only one half of the system lose the conversation; bundles and installer partnerships win the stand visit.
Subsidy literacy as a buying skill
Sessions on the individual renovation roadmap and IFB Hamburg grants treat funding knowledge as the first step of any project, before product choice.
What it changes: Visitors arrive comparing grant rates, not just prices, so stands that can quote funding paths convert better.
Retrofit over new build in the city
With scarce land and high construction costs in Hamburg, the conversation has shifted to modernising and extending existing houses rather than building new ones.
What it changes: Products for roofs, windows, facades, insulation and interior reconfiguration carry more of the floor than new-build systems.
Home2 opens the German consumer building season. Nearby regional fairs in Essen, Ravensburg and Dresden follow within eight weeks, so a supplier targeting private homeowners can plan a compact January-February route.
Baumesse Essen
Essen, Germany
Dates taken from a published 2027 trade-fair calendar listing.
websiteBaumesse hausplus Ravensburg
Ravensburg, Germany
Runs head to head with Home2; exhibitors must choose one region.
HAUS Dresden
Dresden, Germany
35th edition, four days, planning-to-fit-out focus.
websiteJanuary window
Three consumer fairs in four weeks; stands and staff must be split.
February window
Later season start in eastern Germany.
Circuit dates come from published 2027 fair calendars; verify hall and stand prices with each organiser before booking.
Plan your trip
Choose from the following airports, with convenient access to the event and venue.
Hamburg Airport
Closest airport; S1 to Hauptbahnhof then U2 to Messehallen.
9 km
to venue
25-30 min by S-Bahn S1 plus U2, or 20-30 min by car
by car
Bremen Airport
Fallback for northern Germany; train via Hamburg Hauptbahnhof.
120 km
to venue
1 h 30 min by car, about 2 h by train
by car
A range of accommodation options near the venue and across key areas.
USD 95–140 / night
January is low season; flexible rates are common outside congress weeks.
USD 150–220 / night
Best balance of price and a short U2 ride to Messehallen.
USD 280–450 / night
Walking distance to the Alster and a short taxi to Messeplatz.
Get around the city with these convenient transport options.
U-Bahn
Exit Messehallen directly at Eingang Mitte; fastest route from the city.
Taxi / ride-hail
Ride-hail is available through the usual apps; traffic around the grounds is heavy during show mornings.
Car
Limited capacity; arrive before 09:30 on the Saturday.
Plan your trip
Check the latest visa requirements and entry guidelines before travelling.
| Type | Who needs it | Fee | Processing | |
|---|---|---|---|---|
| Schengen short-stay business visa (type C) | Visitors from countries without a Schengen visa waiver; UK, US, Canadian, Japanese and most EU passport holders do not need one. | $90.00 | 15 calendar days typical, up to 45 in busy periods |
EU/EEA and most waiver countries enter visa-free for up to 90 days in any 180-day period; check the German foreign office list before booking.
Germany accepts ATA carnets for display goods and professional equipment; have the carnet stamped at customs on arrival.
Official visa pageWeather
Late January in Hamburg is cold and damp: daytime highs around 3-5 C, nights near 0 C, frequent drizzle and wind off the Elbe. Snow is possible but rarely settles.
Plan for the climate
Check temperatures and pack accordingly
Venue connectivity
Mobile coverage is good across the grounds; German networks are 5G in the city. Free Wi-Fi is not published for Halle A4, so use a data SIM or a stand hotspot.
Ride-hailing
Taxis
Public transit
Car rentals
Useful information to help you have a smooth and respectful visit.
Punctuality and formal address
Appointments start on time and new contacts are addressed as Herr or Frau with the surname until invited otherwise; small talk is short and business moves quickly.
Cash, cards and Sunday
Cards are widely accepted, but a few small stands prefer cash. Most shops close on Sunday, so the show's Saturday is the busiest day and the Sunday a quieter one.
Practical guides
Everything needed to arrive prepared, navigate the event, and make the visit productive.
Destination: HAM - Hamburg Airport
Book 6-10 weeks ahead for late January; Sunday returns are busy because the show closes that afternoon.
Book flightsSchengen rules apply. Most EU, UK, US and Canadian visitors enter visa-free for 90 days; other nationalities need a type C Schengen visa arranged before travel.
Estimated cost: EUR 90 (about USD 100)
Processing: 15-45 days
Apply at the German mission in your country of residence; the invitation letter from your exhibitor or host helps but is not required for a fair visit.
OfficialGet to the venue and around the city with these options.
Airport → venue: S1 from Hamburg Airport to Hauptbahnhof, then U2 to Messehallen, about 35 min and EUR 3.50. A taxi takes 25-30 min and costs about EUR 30.
Hotel → venue: From St. Georg or the centre, U2 to Messehallen takes 5-10 min; from Altona allow 20 min.
Ride-hail: Uber and Bolt operate in Hamburg; a ride from the centre to Messeplatz is around EUR 12-18.
Public transit: HVV tickets cover U-Bahn, S-Bahn and buses; a day ticket is about EUR 7.20 and can be bought in the HVV app.
Parking: Parkhaus Messe, Lagerstraße, 2 EUR per hour with a 16 EUR daily cap, 2.10 m clearance; spaces are limited.
Plan and pack for the event climate.
Month: January
Temperature: -1 C to 5 C
Seasonality: Damp, windy and often drizzling; daylight ends around 17:00, which matches the show closing time.
Packing: Waterproof coat and shoes, layers, an umbrella, and a warm layer for the hall, which is heated but draughty near the entrances.
Plan your trip
Best day to visit: Saturday 30 January 2027
The middle day carries the fullest programme across all three stages and every exhibitor is present, while Friday is quieter for stand conversations and Sunday closes at 17:00 with stands already packing. Arrive at opening to book afternoon slots.
Decide which projects are on your list and book the day ticket online — Early-bird pricing ends 4 January; the online ticket is 10 EUR against 15 EUR at the door.
Collect house documents: energy certificate, plans, photos, current heating bills — Exhibitors give specific advice when they can see the building.
Shortlist stands and stage talks from the exhibitor list and programme — Three stages run parallel sessions, so pick one per time slot.
Check travel: U2 to Messehallen, or parking at Lagerstraße — Saturday is the busiest day; arrive at the 10:00 opening.
Prepare a one-page project brief and a question list per supplier — Ask for grant eligibility, lead time and a written quote date.
Arrive at Eingang Mitte, collect the badge and a hall plan
Messeplatz 1, Eingang MitteWalk the Green Stage block on heating and subsidies
Halle A4, Green StageSupplier meetings with two installers and one lender
Halle A4, standsLunch and a short review of collected quotes
Halle A4 catering areaProgramme session on windows or PV, then a garden and interior round
Halle A4, Blue StageSpeicherstadt and HafenCity
Urban Heritage Walk
20 min by U-Bahn from Messehallen
Brick warehouses, canals and the Elbphilharmonie within a two-hour walk; useful for anyone weighing a city apartment purchase.
Alster lakes and Winterhude
Neighbourhood and Property Tour
15 min by U-Bahn
See the residential districts buyers ask about, with villa streets and waterfront flats.
Green Stage seating
Programme and advice zone
The audience stays after talks to question speakers; the best place to meet retrofit advisers.
Halle A4 catering area
Café and meeting point
Tables fill between sessions; good for informal conversations with stand staff.
Homeowners leave the show with several quotes in hand and decide within weeks, often before the spring building season. Speed and specificity beat volume: a named contact, a price band and a survey date convert.
Budget
Shell scheme
EUR 205–270 / m²
Raw space
EUR 165–225 / m²
Standard booth
9 m²
No 2027 tariff was published at the time of writing; these bands follow the German regional consumer-fair market and should be confirmed with the organiser's exhibitor manual.
sourceAdjust the inputs below to create a directional event budget.
This is a directional estimate. Please verify live rates before booking.
Official cost items and estimated ranges for exhibitors.
booth_rental
exhibitor · shell_scheme_9sqm
USD 1980–2610 / per stand
booth_rental
exhibitor · raw_space_36sqm
USD 6420–8750 / per stand
hotel
both · mid
USD 150–220 / per night
travel
visitor · europe_return
USD 180–320 / per trip
| Item | For | Tier | Estimated range | Status | As of |
|---|---|---|---|---|---|
| booth_rental | exhibitor | shell_scheme_9sqm | USD 1980–2610 / per stand | estimate | 2026-10-31 |
| booth_rental | exhibitor | raw_space_36sqm | USD 6420–8750 / per stand | estimate | 2026-10-31 |
| hotel | both | mid | USD 150–220 / per night | estimate | 2026-10-31 |
| travel | visitor | europe_return | USD 180–320 / per trip | estimate | 2026-10-31 |
Decision
Six questions to see whether Home2 2027 is worth a visit, a stand, or neither.
QUESTION 1 OF 6
Which best describes you?
Compare participation options side by side to choose the best fit for your objectives.
visit
You have a specific retrofit, purchase or fit-out decision in the next six months.
Best for
Homeowners and buyers in northern Germany with a live project and a budget
Min. budget
$100.00
Timeline
One day, booked a week ahead
Risks
Saturday crowds
Too many stands for one day if you have several projects
exhibit
You want qualified regional leads and a 2027 installer or dealer pipeline.
Best for
Suppliers of heating, PV, windows, finance or interiors selling to private homeowners
Min. budget
$3,500.00
Timeline
Book stand 8-12 weeks ahead
Risks
Consumer traffic, not procurement
Strong price comparison by visitors
skip
Your buyer is a business, or you are not acting on a building project this year.
Best for
B2B-only vendors and anyone without a project or a product for private homeowners
Timeline
Not applicable
Risks
Missing a regional benchmark
No substitute for the subsidy conversations
Book with
Hamburg Messe und Congress
Owns and operates the Messeplatz grounds, including Halle A4, and publishes travel, parking and hall information.
Venue operator; not a sponsor of the show.
Hamburg Airport
The city's commercial airport, 9 km from the grounds, with S-Bahn S1 connections into the centre.
Destination gateway; no partnership announced.
Handelskammer Hamburg
The Hamburg chamber representing regional business, a standard contact for exhibitors setting up in the city.
Regional business body; no formal role at the show published.
ZEBAU GmbH
Energy and architecture centre that programmes the Green Stage with the Hamburg energy advisers.
Named on the programme page as the Green Stage organiser.
Recommended providers
Official Schengen visa information and mission finder.
German hotel booking platform with business rates in Hamburg.
Hub connections into Hamburg via Frankfurt and Munich.
Venue logistics partner for hall access and handling.
Public liability and exhibition insurance for German stands.
Official city guide for Speicherstadt, Alster and harbour trips.
Mobile forms and CRM export for small stands.
FAQs & glossary
Frequently asked
Glossary
Also known as
Alternate names and search phrases for this event.
5 more alternate names hidden
Trust footer
7
References
3
Publishers
7
Date checked
home² / planetfair
home²
ZEBAU GmbH
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