Name: Home Decoration Asia 2027
Start: 2027-05-26
End: 2027-05-28
Location: National Exhibition and Convention Center

Event overview

Overview

HD+ Asia is the premier exhibition for home decoration and lifestyle, featuring a wide range of products including curtains, decorative fabrics, wall materials, and custom home solutions.

The event aims to connect domestic and international markets, providing a platform for soft decoration design and terminal applications.

TL;DR

1Event Dates: May 26-28, 2027
2Location: National Exhibition and Convention Center, Shanghai
3Expected Exhibitors: 800
4Expected Visitors: 56,029
5Exhibition Area: 120,000 sqm

Why visit

Visitors will gain access to a diverse range of exhibitors showcasing the latest products in home decoration.

Why exhibit

Exhibiting at HD+ Asia provides companies with unparalleled visibility and access to a targeted audience of industry professionals, enhancing brand recognition and facilitating valuable business connections. The home decoration industry is rapidly evolving, with increasing demand for innovative and sustainable products. HD+ Asia serves as a vital platform for industry professionals to explore new trends, network, and discover business opportunities.

Attendees, exhibitors & solutions

Who this event is for

Visitor profile

Typical attendee groups you can expect to meet.

Interior designers seeking the latest trends in home decoration

Retail buyers looking for new products to stock

Architects interested in innovative materials and solutions

Manufacturers of home decor products

Distributors and wholesalers in the home improvement sector

Homeowners looking for inspiration and new ideas

Exhibitor profile

Main supplier and exhibitor segments present at the show.

Curtain and fabric manufacturers

Wall material suppliers

Home decor retailers

Interior design firms

Custom home solution providers

Smart home technology companies

Product categories

Key solution areas showcased across the event.

Curtains and drapes for residential and commercial spaces

Decorative fabrics for upholstery and soft furnishings

Wall coverings including wallpapers and panels

Artistic decorations for home interiors

Custom home solutions for tailored living spaces

Smart home products integrating technology with decor

Location & Facilities

Venue

Open in Google Maps

National Exhibition and Convention Center

Shanghai, China

Attend

Entry & tickets

Who runs the show

Organisers

Shanghai VNU Exhibitions Co., Ltd.

Messe Stuttgart

How the last edition performed

Previous edition

This edition

2027

Visitors: 56,029

Exhibitors: 800

Floor area: 120,000 sqm

Next edition

Not announced yet

Impact

A bigger and stronger platform

HD+ Asia is the premier exhibition for home decoration and lifestyle, featuring a wide range of products including curtains, decorative fabrics, wall materials, and custom home solutions. The event aims to connect domestic and international markets, providing a platform for soft decoration design and terminal applications. The home decoration industry is rapidly evolving, with increasing demand for innovative and sustainable products. HD+ Asia serves as a vital platform for industry professionals to.

Audience quality

High-value decision-makers

Visitors typically include Interior designers seeking the latest trends in home decoration, Retail buyers looking for new products to stock, Architects interested in innovative materials and solutions, Manufacturers of home decor products. Event Dates: May 26-28, 2027. Location: National Exhibition and Convention Center, Shanghai. Expected Exhibitors: 800. Expected Visitors: 56,029. Home Decoration Asia 2027 attracts an audience aligned with the organiser's published visitor positioning.

Exhibitor outcomes

Real business growth

Intelligence

Market context

Key market insights, trends, news and related events to help you understand the bigger picture.

Shanghai (Hongqiao), Yangtze River Delta, China — East Asia's largest home-furnishings manufacturing and export cluster

Why it matters

China remains the world's largest exporter of furniture, home textiles, housewares and decorative products, and the Yangtze River Delta around Shanghai — combined with Guangdong and Zhejiang — concentrates most of that capacity. For importers, wholesalers and specifiers, a Shanghai show compresses weeks of factory visits into a few days for pricing, MOQ and quality validation. Holding the event at NECC, next to Hongqiao airport and the high-speed rail hub, also makes day trips from Hangzhou, Suzhou and Nanjing practical for Asian buyers and factory teams.

Industry trends

Key trends shaping this market and its wider industry.

Digital buyer journeys

Professionals expect pre-show agendas, product finders, and meeting tools; suppliers align demos and literature to short on-stand decision cycles.

Sustainability in procurement

Energy use, recyclable materials, and carbon reporting increasingly appear in RFPs and exhibitor scorecards across industrial trade fairs.

Automation and labour efficiency

Visitors benchmark machinery, software, and services that reduce downtime, staffing pressure, and total cost of ownership.

Regional supply-chain resilience

Buyers diversify suppliers across Europe, MENA, and Asia while favouring vendors with local service, spare parts, and training.

Hybrid engagement models

Live demonstrations remain decisive, but follow-up webinars, digital catalogues, and year-round supplier portals extend the commercial window after the show.

Peer buying circuit — home décor, textiles and housewares

January–October

Buyers who work the home and interiors sector typically plan around a small number of fixed anchor shows: the January Frankfurt pairing, a September Paris edition, the April and October Canton Fair phases, and Shanghai's own furniture/decor week. Mapping these against Home Decoration Asia 2027 (26–28 May, Shanghai) lets a buying team build a two- or three-trip annual calendar instead of separate one-off visits.

European design and buyer anchor

China sourcing anchors

Autumn European edition

Circuit compiled from listing context and public show calendars; typical months are indicative — confirm exact dates on each organiser site before booking.

Plan your trip

Travel & logistics

Local currency · CNY

Arrival airports

Choose from the following airports, with convenient access to the event and venue.

PVG

Shanghai Pudong

Maglev + metro or taxi to Pudong expo clusters.

to venue

45–70 min to SNIEC

by car

SHA

Shanghai Hongqiao

Hongqiao is closer to central Shanghai halls.

to venue

30–45 min

by car

Hotel tiers

A range of accommodation options near the venue and across key areas.

Budget

Hongqiao / Xujing, roughly 10–20 minutes from NECC

USD 45–80 / night

Reliable domestic and international economy chains; simple rooms but convenient for the halls. Book early — NECC exhibition weeks sell out.

source

Mid-range

Hongqiao hub and Gubei/Changning, roughly 15–30 minutes from NECC

USD 90–160 / night

Business-grade rooms with metro access to Line 2/10/17 for the venue; a good balance of price, breakfast and airport transfer time.

source

Premium

At or adjacent to NECC, Hongqiao hub district

USD 180–350 / night

Walking or short-shuttle distance to the halls with full business and meeting facilities — the easiest option for exhibitors and back-to-back supplier meetings.

source

Local transport

Get around the city with these convenient transport options.

taxi

Estimated costCNY 250–350 (approx. USD 35–50) metered taxi; DiDi comparable

Best forShanghai Pudong (PVG) to National Exhibition and Convention Center

About 60 km, 55–75 minutes off-peak — allow 90 minutes in rush hour. Use the official taxi rank or an app-based car; avoid unlicensed touts in arrivals.

taxi

Estimated costCNY 35–60 (approx. USD 5–9) metered taxi

Best forShanghai Hongqiao (SHA) to National Exhibition and Convention Center

About 10 km, 15–25 minutes off-peak. SHA is the closest airport to the venue, which sits in the same Hongqiao transport hub district.

metro

Estimated costCNY 3–8 (approx. USD 0.5–1.2) per journey

Best forMetro Line 2 (East Xujing) or Line 17 (Zhuguang Road) to NECC

Cheapest way in from central Shanghai; change at Hongqiao Railway Station for Line 2/10/17. Buy a single-journey ticket or pay by QR code in Alipay/WeChat.

rail_plus_taxi

Estimated costCNY 3–5 metro (approx. USD 1) or CNY 25–40 (approx. USD 4–6) taxi

Best forShanghai Hongqiao Railway Station to NECC

The high-speed rail station is only a few kilometres from the halls — practical for same-day trips from Hangzhou, Suzhou or Nanjing, or for arrivals by intercity rail rather than air.

shuttle

Estimated costTypically free or CNY 0–20 for registered trade visitors (confirm with organiser/hotel)

Best forShow or hotel shuttle bus to NECC

Several Hongqiao-area hotels run shuttles during major trade fairs; the organiser may also run visitor shuttles from designated points. Check the official site and your hotel nearer the date.

maglev_plus_metro

Estimated costMaglev CNY 50 one way plus CNY 4–7 metro (approx. USD 7–8 total)

Best forPVG Maglev to Longyang Road, then Metro Line 2 toward NECC

Fastest rail leg from PVG (about 8 minutes) but involves a line change with luggage, so door-to-door it is usually slower than a taxi when carrying booth or sample materials.

Plan your trip

Visa & entry documents

Check the latest visa requirements and entry guidelines before travelling.

Visa required

ATA Carnet: accepted

Type	Who needs it	Fee	Processing
M — business visa	Business visitors from nationalities without visa-free or unilateral visa-free eligibility who will meet suppliers, negotiate contracts or attend the fair in a commercial capacity.	$140.00	Typically 4–7 working days for standard service; 2–3 working days for express (varies by consulate)
L — tourist visa	Accompanying family or colleagues travelling purely for tourism without business meetings.	$140.00	Typically 4–7 working days standard; 2–3 working days express
Visa-free entry / 240-hour visa-free transit	Citizens of countries on China's unilateral visa-free list, and travellers transiting through Shanghai (PVG/SHA) to a third country within 240 hours.	—	No application — assessed on arrival (transit passengers must hold onward ticket to a third country)

China operates unilateral visa-free entry for citizens of a number of European and Asian countries and a 240-hour visa-free transit policy at Shanghai's airports and rail/sea ports. Coverage is revised often — confirm current eligibility with the National Immigration Administration (en.nia.gov.cn) or your nearest Chinese embassy before travel.

China accepts ATA Carnets for temporary import of exhibition goods, professional equipment and commercial samples at designated ports. The carnet must list China and be validated by the issuing chamber (e.g. CCPIT counterpart) before shipping booth materials — confirm with your chamber and freight forwarder.

Official visa page

Weather

Late May in Shanghai is warm and humid, with typical highs of 24–27 °C and lows of 17–19 °C and roughly 110 mm of rain spread over about 11 days. Expect occasional heavy showers or thunderstorms as the month moves toward the June plum-rain season; pack light layers plus a compact umbrella, and note that NECC halls are strongly air-conditioned, so a light jacket is useful indoors.

Plan for the climate

Check temperatures and pack accordingly

Venue connectivity

Confirm mobile roaming or local SIM options for business visitors to China.

Ride-hailing

Taxis

Public transit

Car rentals

Cultural notes

Useful information to help you have a smooth and respectful visit.

Tipping

Tipping is not customary in China and may be politely refused; hotel and restaurant bills often already include a service charge. At most, round up or leave small change for exceptional service.

Business etiquette

Exchange business cards with both hands and treat the card with respect, and arrive on time for meetings. Mandarin greetings are appreciated, and gift-giving should avoid clocks, knives and items in sets of four.

Dress and payments

Smart-casual business dress suits the NECC show floors and hotel meeting rooms; evenings in central Shanghai are smart casual. Mobile payments (Alipay/WeChat Pay) dominate daily life — link an international card before arrival and keep some CNY cash for taxis and small vendors.

Practical guides

Visitor & Exhibitor Essentials

Everything needed to arrive prepared, navigate the event, and make the visit productive.

Flights

Destination: PVG

Book flights to PVG when possible for the shortest transfer to the venue; compare SHA only if fares are materially lower.

Visa

Most international business visitors need a visa for China. Choose the M (business) visa for trade-fair sourcing, supplier meetings or exhibiting; the L (tourist) visa suits accompanying family travelling without business meetings. Standard processing runs about 4–7 working days (2–3 working days for express service) at a China Visa Application Service Centre, with fees from roughly USD 60 to USD 185 depending on nationality and reciprocity. Citizens of countries covered by China's unilateral visa-free scheme, and travellers transiting through Shanghai (PVG/SHA) to a third country within 240 hours, may enter without a visa — eligibility changes frequently, so verify before booking flights.

Estimated cost: Varies by visa type and nationality (check official site).

Processing: Varies by nationality; apply several weeks before travel.

USD 60–185 depending on nationality and reciprocity — US citizens pay USD 185 for a single-entry M visa. Apply through the China Visa Application Service Centre (CVASC); an invitation letter from the organiser or Chinese partner strengthens the file. Same fee band as the M visa (USD 60–185 by nationality). Hotel bookings and return flights are commonly requested with the application.

Official

Transport

Get to the venue and around the city with these options.

Airport → venue: Primary gateways: Shanghai Pudong (PVG): 45–70 min to SNIEC; Shanghai Hongqiao (SHA): 30–45 min. Allow road or rail time to National Exhibition and Convention Center; on-site parking is usually available at major exhibition venues.

Hotel → venue: Precinct hotels near National Exhibition and Convention Center: Hongqiao / Xujing, roughly 10–20 minutes from NECC: Jinjiang Inn (Hongqiao NECC area), Hanting Hotel Shanghai Hongqiao, ibis Shanghai Hongqiao; Hongqiao hub and Gubei/Changning, roughly 15–30 minutes from NECC: Holiday Inn Shanghai Hongqiao, Novotel Shanghai Hongqiao, Atour Hotel Shanghai Hongqiao; At or adjacent to NECC, Hongqiao hub district: InterContinental Shanghai Hongqiao NECC, Sheraton Shanghai Hongqiao Hotel, Pullman Shangh

Ride-hail: Ride-hailing apps are commonly used in Shanghai; confirm local availability before travel.

Public transit: Check local bus/metro options for routes to National Exhibition and Convention Center.

Parking: On-site parking is available at National Exhibition and Convention Center; confirm daily rates and hall access on the organiser or venue site.

Weather

Plan and pack for the event climate.

Month: May 2027

Temperature: 17–27 °C (typical lows 16–19 °C, typical highs 24–27 °C)

Seasonality: May is one of Shanghai's wetter months — around 110 mm of rain across roughly 11 days — with rising humidity and occasional heavy showers or thunderstorms as the June plum-rain season approaches. Bring a compact umbrella, breathable layers and a light jacket for air-conditioned halls.

Packing: Late May in Shanghai is warm and humid, with typical highs of 24–27 °C and lows of 17–19 °C and roughly 110 mm of rain spread over about 11 days. Expect occasional heavy showers or thunderstorms as the month moves toward the June plum-rain season; pack light layers plus a compact umbrella, and note

Plan your trip

Planning

Best day for qualified buyer meetings: Day 2 — Thursday 27 May 2027

Opening day (Wed 26 May) is dominated by registration, official ceremonies and dense crowds, which slows stand conversations. Day 2 typically gives the calmest supplier slots and full access to exhibitor decision-makers, while Day 3 is best kept for closing quotes, sample documentation and logistics — so plan the deep sourcing work on 27 May.

Side trips

Suzhou and the classical gardens

Central Shanghai — The Bund, Yu Garden and the Former French Concession

Networking spots

NECC business-matching / B2B zone

On-site buyer–supplier matchmaking

Hotel lounges around the Hongqiao hub (e.g. InterContinental Shanghai Hongqiao NECC)

Meetings and supplier dinners

Central Shanghai evening districts (Xintiandi and The Bund)

Larger buyer dinners

Budget

Costs & budget

Cost reference

Official cost items and estimated ranges for exhibitors.

visa_fee

visitor · standard

USD 60–185 / per person, single-entry M visa

estimate

hotel

visitor · Budget

USD 45–80 / per room per night

estimate

hotel

visitor · Mid-range

USD 90–160 / per room per night

estimate

hotel

visitor · Premium

USD 180–350 / per room per night

estimate

per_diem

visitor · standard

USD 55–95 / per person per day

estimate

exhibitor_stand

exhibitor · shell scheme

USD 150–350 / per sqm (minimum stand commonly ~9 sqm)

estimate

visa_fee

visitor · M — business visa

USD 140 / per application

official

visa_fee

visitor · L — tourist visa

USD 140 / per application

official

Item	For	Tier	Estimated range	Status
visa_fee	visitor	standard	USD 60–185 / per person, single-entry M visa	estimate
hotel	visitor	Budget	USD 45–80 / per room per night	estimate
hotel	visitor	Mid-range	USD 90–160 / per room per night	estimate
hotel	visitor	Premium	USD 180–350 / per room per night	estimate
per_diem	visitor	standard	USD 55–95 / per person per day	estimate
exhibitor_stand	exhibitor	shell scheme	USD 150–350 / per sqm (minimum stand commonly ~9 sqm)	estimate
visa_fee	visitor	M — business visa	USD 140 / per application	official
visa_fee	visitor	L — tourist visa	USD 140 / per application	official

Decision

Visit, exhibit, or skip?

Should you go?

Pick the closest answer for each. Your recommendation updates live.

QUESTION 1 OF 6

What is your primary role?

Decision matrix

Compare participation options side by side to choose the best fit for your objectives.

visit

You need to compare many Chinese and Asian suppliers in one trip, negotiate MOQs and samples face-to-face, or validate quality and certifications before placing seasonal orders.

Best for

Importers, wholesalers, retail buying teams, interior designers and contract specifiers sourcing home décor, furniture, textiles, tableware and giftware from Asian manufacturers.

Min. budget

$550.00

Timeline

4–8 weeks (visa application, flights to PVG/SHA, hotel booking near NECC)

Risks

Budget estimate from listing cost signals — confirm live rates.

Some Chinese trade fairs are trade-only and may ask for company/role credentials at registration.

NECC is in the Hongqiao hub district; budget an extra 30–60 minutes for transfers from central Shanghai hotels.

exhibit

You already sell into Greater China or Asia, or you want to test the market on a Messe Stuttgart / Shanghai VNU platform located next to the Hongqiao air and high-speed rail hub.

Best for

Home décor, furniture, textiles, tableware and giftware manufacturers, agents and design brands targeting Chinese and wider Asian importers, wholesalers or project buyers.

Min. budget

$2,800.00

Timeline

6–12 months (space booking, stand design and build, freight, ATA carnet, staff visas and travel)

Risks

Budget estimate from listing cost signals — confirm live rates.

Stand, build and freight costs are estimated from typical China trade-fair rates, not organiser pricing.

Strong domestic competition on price and fast product cycles; differentiation and local-language materials matter.

Customs clearance of booth materials and samples requires correct documentation and lead time.

skip

Visa or travel timelines cannot be met, budgets are committed elsewhere, or your needs are covered by European/regional events on this circuit.

Best for

Companies with no China/Asia sourcing or sales objective in 2027, and buyers whose categories are fully covered by domestic or regional shows closer to home.

Timeline

n/a

Risks

Skipping removes access to the concentrated face-to-face supplier and buyer meetings the show creates in Shanghai.

Trust footer

Sources

References

Publishers

Date checked

HD+ Asia

hd-asia.net
Lang: ZH
event_website

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