Digital buyer journeys
What digital buyer journeys means for buyers and exhibitors in this sector.
Event overview
Overview
The HOLOLIFE Summit 2026 is the premier event for biohackers and wellness enthusiasts, taking place from 14-15 November 2026 at SugarFactory in Amsterdam.
This summit will feature over 50 speakers and 100 exhibitors, showcasing the latest advancements in longevity science and holistic health.
Attendees will have the opportunity to engage with industry leaders, participate in live demonstrations, and explore innovative products and services aimed at enhancing health and well-being.
TL;DR
- 1Dates and Venue: HOLOLIFE Summit takes place on 14-15 November 2026 at SugarFactory, Amsterdam, Netherlands.
- 2Scale and Focus: This summit is the 20th edition, expecting over 2,000 attendees, 50+ speakers, and 100+ exhibitors.
- 3Organiser: Hosted by HOLOLIFE Summit OÜ, more details can be found at ams2026.hololifesummit.com.
- 4Buyer Authority: Attendees include biohackers, wellness professionals, and industry leaders influencing health trends.
- 5Entry: Registration is available online with various ticket tiers.
Why visit
Attendees will gain insights from leading experts in biohacking and longevity, network with like-minded individuals, and discover cutting-edge products and services. The event offers a unique opportunity to engage directly with innovators in the health and wellness space, making it a must-attend for anyone interested in optimizing their health.
Why exhibit
Exhibiting at the HOLOLIFE Summit provides brands with direct access to a highly engaged audience of health professionals and enthusiasts. This is an opportunity to showcase innovative products, conduct live demonstrations, and connect with potential customers and partners in the biohacking community.
Attendees, exhibitors & solutions
Who this event is for
Visitor profile
Typical attendee groups you can expect to meet.
Longevity and functional medicine clinicians evaluating diagnostics, supplementation protocols and referral partnerships.
Biohackers and quantified-self enthusiasts comparing wearables, continuous glucose monitors, red-light devices and recovery tools.
Founders and product teams from supplement, nutraceutical and health-tech brands looking for distribution, white-label and research partners.
Health and wellness investors scanning early-stage longevity, diagnostics and preventive-health ventures.
Researchers and academics working on ageing, metabolic health, nutrigenomics and clinical validation.
Wellness retreat and clinic operators sourcing equipment, testing services and practitioner training.
Media, podcasters and content creators covering biohacking, longevity and consumer health trends.
Exhibitor profile
Main supplier and exhibitor segments present at the show.
Supplement and nutraceutical brands presenting longevity, cognitive and metabolic-health formulas.
Diagnostics and testing labs offering epigenetic, blood biomarker, gut microbiome and hormone panels.
Wearable and remote-monitoring companies showing continuous glucose monitors, sleep trackers and recovery devices.
Red-light, cryotherapy, hyperbaric and recovery-equipment suppliers for clinics and home users.
Functional medicine clinics, telehealth platforms and practitioner-education providers.
Health-tech software and AI companies supporting personalised nutrition, coaching and patient data.
Contract manufacturers, ingredient suppliers and white-label partners serving wellness brands.
Product categories
Key solution areas showcased across the event.
Longevity diagnostics and biomarker testing
Biohacking devices and recovery technology
Supplements, nutraceuticals and functional foods
Continuous glucose monitoring and metabolic health tools
Wearables, sleep and HRV tracking
Red-light, cryotherapy and hyperbaric equipment
Functional medicine services and practitioner training
Health data, AI coaching and personalised nutrition platforms
Location & Facilities
Venue
SugarFactory
Amsterdam, Netherlands
Facilities
Parking
SugarFactory in Amsterdam typically provides on-site or adjacent visitor parking during major trade fairs; confirm daily rates, payment methods and hall access on the organiser or venue website before travel.
Food options
On-site catering
On-site diningParking: SugarFactory in Amsterdam typically provides on-site or adjacent visitor parking during major trade fairs; confirm daily rates, payment methods and hall access on the organiser or venue website before travel.
Gate: Follow organiser signage to the main visitor entrance at SugarFactory for badge collection; allow extra time for security screening during peak morning arrival.
Attend
Entry & tickets
How the last edition performed
Previous edition
Last edition
—
unknown
Visitors: 2,000
Exhibitors: 100
Next edition
Not announced yet
Intelligence
Market context
Key market insights, trends, news and related events to help you understand the bigger picture.
Amsterdam, Netherlands
Why it matters
Attending HOLOLIFE Summit on 2026-11-14 to 2026-11-15 in Amsterdam lets buyers and specifiers benchmark suppliers, see live demonstrations, and compress months of vendor meetings into one focused trade visit — worthwhile when your category roadmap aligns with the official exhibitor profile.
Industry trends
Key trends shaping this market and its wider industry.
Sustainability in procurement
What sustainability in procurement means for buyers and exhibitors in this sector.
Automation and labour efficiency
What automation and labour efficiency means for buyers and exhibitors in this sector.
Regional supply-chain resilience
What regional supply-chain resilience means for buyers and exhibitors in this sector.
Hybrid engagement models
What hybrid engagement models means for buyers and exhibitors in this sector.
Plan your trip
Travel & logistics
Local currency · EUR
Arrival airports
Choose from the following airports, with convenient access to the event and venue.
Amsterdam Schiphol
to venue
by car
Hotel tiers
A range of accommodation options near the venue and across key areas.
Corendon Amsterdam Schiphol Airport, a Tribute Portfolio Hotel
4-star
Schiphol Airport4.2
Airport property with spa and pool per the Google Hotels capture; captured nightly price shown in INR, verify live EUR rate.
Courtyard by Marriott Amsterdam Airport
Airport hotel
Schiphol Airport4.3
Capture lists parking and fitness center; captured nightly price shown in INR, confirm live EUR rate.
Carlton Square Hotel
4-star
Haarlem4.4
Google Hotels capture: 4-star, parking and free Wi-Fi; captured nightly price shown in INR, confirm live EUR rate.
Leonardo Hotel Amsterdam Rembrandtpark
4-star
Rembrandtpark, Amsterdam4.5
Google Hotels capture: 4-star with parking and fitness center; captured nightly price shown in INR, confirm live EUR rate.
Residence Inn by Marriott Amsterdam Schiphol Airport
Airport hotel
Schiphol Airport4.6
Capture lists spa and pool; captured nightly price shown in INR, confirm live EUR rate.
Sheraton Amsterdam Airport Hotel and Conference Center
4-star
Schiphol Airport4.3
Google Hotels capture: 4-star, pet-friendly with parking; captured nightly price shown in INR, confirm live EUR rate.
Corendon Urban Amsterdam Schiphol Airport Hotel
Airport hotel
Schiphol Airport4.3
Capture lists spa and pool; captured nightly price shown in INR, confirm live EUR rate.
Local transport
Get around the city with these convenient transport options.
train
Estimated costApprox. EUR 5.60-6.60 one-way 2nd class (NS; confirm fare)
Best forAmsterdam Airport Schiphol to Amsterdam Centraal or Amsterdam Zuid
NS trains run frequently from the airport to central Amsterdam. Buy a ticket or use contactless/OV-chipkaart and allow time for platform changes.
tram/metro
Estimated costApprox. EUR 2.40-3.40 single 1-hour GVB ticket (contactless; confirm fare)
Best forAmsterdam Centraal or Amsterdam Zuid to the Leidseplein/SugarFactory area
GVB trams and metro serve the city centre. Check the GVB app for the closest stop to SugarFactory and tap in and out with contactless or a valid ticket.
taxi
Estimated costApprox. EUR 35-50 metered airport taxi (confirm before travel)
Best forAmsterdam Airport Schiphol to central Amsterdam/SugarFactory
Use the official taxi rank at Schiphol and ensure the meter is used. Traffic can extend the journey at peak times.
rideshare
Estimated costApprox. EUR 30-45 app quote (Uber/Bolt; surge varies)
Best forAmsterdam Airport Schiphol to central Amsterdam/SugarFactory
Compare the app quote with the taxi rank. Pickup points at Schiphol are signposted; confirm the meeting point in the app.
taxi
Estimated costApprox. EUR taxi/rideshare from AMS to venue (estimate; confirm before travel)
Best forAmsterdam Schiphol (AMS) to SugarFactory
Amsterdam Schiphol (AMS) is the main commercial gateway serving Amsterdam; allow 45-60 min by road or rail to SugarFactory.
Weather
Amsterdam in mid-November is cool and changeable: daytime highs typically around 8-11 C and overnight lows around 4-7 C, with a good chance of showers and wind. These are climatological bands, not a forecast; check a Dutch weather service in the week before 14-15 November 2026 and pack layers plus a waterproof outer layer.
Plan for the climate
Check temperatures and pack accordingly
Venue connectivity
EU visitors can use their home SIM under EU roaming rules; non-EU travellers should arrange an eSIM or prepaid Dutch SIM before or on arrival. Venue WiFi at SugarFactory is not confirmed in the captures, so carry a mobile hotspot or data plan if you need live demos.
Ride-hailing
Taxis
Public transit
Car rentals
Cultural notes
Useful information to help you have a smooth and respectful visit.
Business etiquette
Dutch meetings tend to start on time and favour direct, concise communication. Confirm appointments in advance and allow time for introductions before a pitch.
Getting around
Amsterdam's centre is compact and walkable, but cycle lanes are busy. Look both ways before crossing and avoid walking in marked bike lanes.
Payments
Cards are widely accepted, including contactless for transit and many small purchases. Carry a little cash for venues or stalls that do not take cards.
Tipping
Service charges are usually included. Rounding up or leaving about 5-10 percent is common for good table service, but not mandatory.
Language
Dutch is the local language, and English is widely spoken in Amsterdam's business and hospitality settings. Ask before assuming English in formal meetings.
Practical guides
Visitor & Exhibitor Essentials
Everything needed to arrive prepared, navigate the event, and make the visit productive.
Flights
Destination: AMS
Google Flights captures for 14 November 2026 arrivals into AMS show London about 1 hr 15 min direct, Dubai and Singapore about 10-17 hr with one stop, New York 7-10 hr, Tokyo about 14 hr nonstop, and Sydney 24 hr or more. The London capture also surfaced a St Pancras International to Amsterdam Zuid rail alternative of roughly 4 hr. Book well ahead: Google notes the cheapest window is usually about 1-4 months before takeoff. For the final leg, NS trains connect Schiphol to Amsterdam Centraal and Zuid.
Visa
Visa capture missions returned only blocked Google result pages, so no requirement details could be verified. Many non-EU business visitors to the Netherlands need a Schengen short-stay visa; confirm your nationality's status with the Dutch Ministry of Foreign Affairs or a Dutch embassy before booking.
Processing: Varies by nationality; apply several weeks before travel.
Ask the HOLOLIFE Summit organiser whether an invitation letter is issued for visa applications, and apply early because appointments at Dutch missions can be limited. All visa specifics must come from official Dutch government channels, not the captures in this pack.
Transport
Get to the venue and around the city with these options.
Airport → venue: Primary gateways: Amsterdam Schiphol (AMS). Allow road or rail time to SugarFactory; on-site parking is usually available at major exhibition venues.
Hotel → venue: Precinct hotels near SugarFactory: Schiphol Airport: Corendon Amsterdam Schiphol Airport, a Tribute Portfolio Hotel; Schiphol Airport: Courtyard by Marriott Amsterdam Airport; Haarlem: Carlton Square Hotel.
Ride-hail: Uber and Bolt operate in Amsterdam, with airport pickup points at Schiphol and app-based drop-offs near the city centre. Compare the quote with the official taxi rank and confirm the pickup pin, especially around Leidseplein.
Public transit: Amsterdam's GVB network covers tram, metro, bus and ferry. Tap in and out with a contactless bank card or OV-chipkaart; a single 1-hour ticket is approx. EUR 2.40-3.40. From Amsterdam Centraal, trams run south toward Leidseplein, close to SugarFactory. From Amsterdam Zuid, take metro or tram into the centre and change for the Leidseplein area. Confirm the closest stop and live timetable in the GVB app.
Parking: SugarFactory is a city-centre venue and dedicated on-site parking is not confirmed. Use commercial car parks around Leidseplein or Museumplein and walk or take a short tram ride; central Amsterdam has restricted parking and low-emission-zone rules. Confirm garage rates and hours before driving in.
Weather
Plan and pack for the event climate.
Month: November 2026
Temperature: Approx. 8-11 C daytime highs and 4-7 C overnight (climatological estimate; confirm forecast)
Seasonality: Mid-November is a wet and windy period in Amsterdam. Showers are common and the feel can be colder near the water; check the forecast in the final week before travel.
Packing: Pack layers, a waterproof jacket or shell, closed comfortable shoes for walking and cycle lanes, and a compact umbrella. Indoor venues can be warm, so choose a removable mid-layer and bring a portable charger for a full day of sessions and demos.
Plan your trip
Planning
Best day to visit: Day 2 (mid-show)
Mid-show days at HOLOLIFE Summit usually combine full exhibitor attendance with scheduled B2B meetings, before early pack-down on the final day.
Day 14-11 before
Register for HOLOLIFE Summit 2026 and confirm the SugarFactory venue address and 14-15 November 2026 dates on ams2026.hololifesummit.com.
Day 10-7 before
Book a hotel in the Schiphol Airport cluster, Haarlem or Rembrandtpark and confirm check-in 14 November and check-out 15 November 2026.
Day 7-3 before
Plan the AMS arrival leg: NS train to Amsterdam Centraal or Zuid, then GVB tram/metro or taxi to the Leidseplein-area venue.
Day 3-1 before
Enable contactless payment or download the GVB app for tram and metro travel, and check NS train times from Schiphol.
Day 2-1 before
Check the Amsterdam forecast and pack a waterproof layer, comfortable shoes and a portable charger for a full summit day.
Day 1 before
Screenshot your registration confirmation and save the venue address; arrive early for badge collection and security checks.
Sample visitor itinerary
Route-optimised day
Day 1 · morning
Registration and hall orientation at SugarFactory
Day 2 · core sessions
Supplier meetings and product demos
Day 3 · wrap-up
Final negotiations and follow-up
Networking spots
2HOLOLIFE Summit registration concourse
SugarFactory
Central meeting point before and between hall appointments during show days.
Organiser B2B lounge (if offered)
SugarFactory
Hosted matchmaking and buyer programmes when published by the organiser.
Budget
Costs & budget
Build your working budget
Adjust the inputs below to create a directional event budget.
Estimated budget
Live estimate
- Hotel × 2 nights€190.00
- Per diem × 2€150.00
Estimated total€340.00
This is a directional estimate. Please verify live rates before booking.
Decision
Visit, exhibit, or skip?
Should you go?
Use this quick check to decide whether HOLOLIFE Summit fits your visit, exhibit or skip plan.
QUESTION 1 OF 6
What is your primary role?
Decision matrix
Compare participation options side by side to choose the best fit for your objectives.
visit
Your category focus aligns with the official product themes.
Best for
Buyers, researchers, and delegates evaluating the programme and networking value.
Min. budget
$400.00
Timeline
4-8 weeks before opening day for registration and travel.
Risks
Limited session times published - confirm agenda before booking.
exhibit
You have a clear lead-generation or launch goal for this market.
Best for
Suppliers and brands seeking qualified meetings with the event audience.
Min. budget
$2,500.00
Timeline
3-6 months for stand booking, freight, and marketing prep.
Risks
Booth pricing not published in captured sources - confirm with organiser.
skip
Programme, audience, or commercial goals do not match your plan.
Best for
Teams whose category or region fit is weak this edition.
Timeline
N/A
Risks
No major risks listed.
Gallery
Photos
FAQs & glossary
Answers
Frequently asked
When and where is HOLOLIFE Summit 2026 held?
The 2026 edition runs 14-15 November 2026 in Amsterdam, Netherlands, at the SugarFactory venue referenced in the travel captures.
How do I get to the SugarFactory venue from Amsterdam Airport Schiphol?
AMS is the primary gateway in the airport capture. Travellers typically take a taxi or rideshare into the city, or a train to Amsterdam Zuid followed by local metro or bus; check GVB Amsterdam for the current connection to the venue district.
Where should I stay for HOLOLIFE Summit in Amsterdam?
The Google Hotels capture for 14-15 November 2026 lists 4-star and airport-cluster options such as Sheraton Amsterdam Airport Hotel and Conference Center, Corendon Amsterdam Schiphol Airport (Tribute Portfolio), Carlton Square Hotel and Leonardo Hotel Amsterdam Rembrandtpark.
Does the organiser publish a 2025 post-show report?
A site search of ams2026.hololifesummit.com for a press or post-show report returned no matching documents in this capture, so no prior-edition attendance figures can be confirmed here.
Glossary
- Biohacking
- The practice of using technology, nutrition, tracking and lifestyle interventions to optimise physical or cognitive performance. At HOLOLIFE Summit 2026, biohacking covers wearables, recovery devices and self-tracking protocols.
- Longevity medicine
- A clinical and research field focused on extending healthspan by preventing, detecting and slowing age-related disease. Exhibitors and speakers typically cover biomarkers, diagnostics and personalised interventions.
- Healthspan
- The number of years a person lives in good health, not just total lifespan. It is a central measure for longevity clinics, supplement brands and preventive-health platforms.
- Functional medicine
- A patient-centred approach that looks for root causes of chronic symptoms through nutrition, lifestyle, testing and personalised protocols. It connects clinicians with diagnostics and supplement suppliers at the summit.
- Biomarker
- A measurable indicator in blood, saliva, urine or wearable data that reflects biological state or disease risk. Common examples include inflammatory markers, glucose, hormones and cholesterol panels.
- Continuous glucose monitoring (CGM)
- A wearable sensor that tracks glucose levels in real time through interstitial fluid. CGM companies use events like HOLOLIFE to reach biohackers, metabolic-health clinics and nutrition coaches.
- NAD+
- Nicotinamide adenine dinucleotide, a coenzyme involved in cellular energy metabolism and DNA repair. NAD+ precursors appear in longevity supplements and are often discussed alongside ageing research.
- Peptides
- Short chains of amino acids used in some wellness, recovery and skin-care protocols. Regulatory status varies by market, so buyers should check EU and Dutch rules before sourcing.
- Nootropics
- Products or practices claimed to support attention, memory or cognitive performance. The category includes supplements, functional foods and digital cognitive-training tools.
- Epigenetic testing
- Tests that estimate biological age by measuring chemical marks on DNA, often called epigenetic clocks. These services are marketed to consumers and clinics as longevity-assessment tools.
- Red light therapy
- Exposure to specific wavelengths of red or near-infrared light, used in devices marketed for skin, recovery and cellular-health support. Clinic and home-use devices are common at wellness expos.
- Nutraceuticals
- Food-derived products sold in supplement or functional-food formats for health benefits beyond basic nutrition. At this summit, the term covers capsules, powders, drinks and practitioner-only lines.
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Also known as
Alternate names and search phrases for this event.
- HOLOLIFE Summit 2026
- biohacking conference Amsterdam
- longevity summit Netherlands
- wellness events Amsterdam
- HOLOLIFE Summit Amsterdam 2026
- HOLOLIFE 2026
- HOLOLIFE Amsterdam 2026
- Amsterdam Netherlands
- Health & Wellness Amsterdam 2026
- Biohacking Amsterdam 2026
1 more alternate names hidden
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Display a free company card at your booth, or share your professional card on the show floor.