Dates

    8–10 Jan 2027

    City / country

    Belfast, Ireland

    Venue

    Waterfront ICC Belfast

    Time

    10:00 AM – 5:00 PM

    20 Floor Picks

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    Event overview

    Overview

    The Holiday World Show Belfast 2027 is Northern Ireland's largest travel exhibition, featuring over 50 exhibitors and 2000 attendees.

    It offers a rich marketplace for holiday deals and destinations, showcasing a variety of travel experiences.

    TL;DR

    1. 1Dates and Venue: Holiday World Show Belfast 2027 runs from January 8-10 at Waterfront ICC Belfast.
    2. 2Scale and Focus: The event features over 50 exhibitors and attracts around 2000 attendees, showcasing diverse travel options.
    3. 3Organiser: The show is organised by Business Exhibitions NI Limited, with more details available at holidayworldshowni.com.
    4. 4Buyer Authority: Attendees include travel enthusiasts, industry professionals, and families looking for holiday options.
    5. 5Entry: Admission prices are £5 for adults, £4 for seniors, and £3 for students, with special family pricing available.

    Why visit

    Visitors can explore numerous travel options, engage with industry experts, and take advantage of exclusive show-only deals. Dates and Venue: Holiday World Show Belfast 2027 runs from January 8-10 at Waterfront ICC Belfast. Scale and Focus: The event features over 50 exhibitors and attracts around 2000 attendees, showcasing diverse travel options. Buyer Authority: Attendees include travel enthusiasts, industry professionals, and families looking for holiday options.

    Why exhibit

    Exhibitors gain direct access to a large audience of potential customers, enhance brand visibility, and network with industry professionals. Scale and Focus: The event features over 50 exhibitors and attracts around 2000 attendees, showcasing diverse travel options. Buyer Authority: Attendees include travel enthusiasts, industry professionals, and families looking for holiday options. The Holiday World Show Belfast is a key event for the travel industry, connecting consumers.

    Attendees, exhibitors & solutions

    Who this event is for

    Visitor profile

    Typical attendee groups you can expect to meet.

    Travel enthusiasts looking for holiday deals
    Families planning vacations
    Travel agents seeking new partnerships
    Tourism boards promoting destinations
    Adventure seekers exploring unique travel experiences
    Couples planning romantic getaways

    Exhibitor profile

    Main supplier and exhibitor segments present at the show.

    Travel agencies offering package deals
    Tour operators showcasing unique destinations
    Hotels and resorts promoting accommodations
    Airlines presenting flight options
    Travel insurance providers
    Local attractions and entertainment venues

    Product categories

    Key solution areas showcased across the event.

    Holiday packages for families and individuals
    Adventure travel options and experiences
    Luxury travel and accommodation services
    Travel insurance and safety products
    Cultural and heritage tourism offerings
    Cruise and maritime travel options

    Location & Facilities

    Venue

    Open in Google Maps

    Waterfront ICC Belfast

    2 Lanyon Place, Belfast BT1 3WH, Ireland

    Parking: Parking is available at nearby car parks, including Oxford Street and Lanyon Place.

    Attend

    Entry & tickets

    Event days & opening times

    DayOpening hours
    8 January –10:00 AM – 5:00 PM
    9 January –10:00 AM – 5:00 PM
    10 January –10:00 AM – 5:00 PM

    • Adult

      £5.00

    • Senior Citizen

      £4.00

    • Student

      £3.00

    • Family

      2 Adults & up to 4 children

      £10.00
    Register

    Who runs the show

    Organisers

    Business Exhibitions NI Limited

    CallWebsite

    How the last edition performed

    Previous edition

    Last edition

    2026

    estimate

    Visitors: 20,000

    Exhibitors: 200

    Next edition

    Not announced yet

    Impact

    A bigger and stronger platform

    The Holiday World Show Belfast 2027 is Northern Ireland's largest travel exhibition, featuring over 50 exhibitors and 2000 attendees. It offers a rich marketplace for holiday deals and destinations, showcasing a variety of travel experiences. The Holiday World Show Belfast is a key event for the travel industry, connecting consumers with travel professionals and showcasing a wide range of holiday options. It plays a vital role in promoting tourism and travel in.

    Audience quality

    High-value decision-makers

    Visitors typically include Travel enthusiasts looking for holiday deals, Families planning vacations, Travel agents seeking new partnerships, Tourism boards promoting destinations. Dates and Venue: Holiday World Show Belfast 2027 runs from January 8-10 at Waterfront ICC Belfast. Scale and Focus: The event features over 50 exhibitors and attracts around 2000 attendees, showcasing diverse travel options. Organiser: The show is organised by Business Exhibitions NI Limited, with more details available at.

    Exhibitor outcomes

    Real business growth

    Exhibitors gain direct access to a large audience of potential customers, enhance brand visibility, and network with industry professionals. Scale and Focus: The event features over 50 exhibitors and attracts around 2000 attendees, showcasing diverse travel options. Buyer Authority: Attendees include travel enthusiasts, industry professionals, and families looking for holiday options. The Holiday World Show Belfast is a key event for the travel industry, connecting consumers.

    Intelligence

    Market context

    Key market insights, trends, news and related events to help you understand the bigger picture.

    Belfast, Northern Ireland (United Kingdom) — the primary consumer travel and outbound holiday marketplace for the island of Ireland north of Dublin, served from the Waterfront ICC on the Lanyon Place quays.

    Why it matters

    Attending Holiday World Show Belfast 2027 on 2027-01-08 to 2027-01-10 in Belfast lets buyers and specifiers benchmark suppliers, see live demonstrations, and compress months of vendor meetings into one focused trade visit — worthwhile when your category roadmap aligns with the official exhibitor profile.

    Industry trends

    Key trends shaping this market and its wider industry.

    01

    Electrification and hybrid propulsion

    What electrification and hybrid propulsion means for buyers and exhibitors in this sector.

    02

    Connected helm and telematics

    What connected helm and telematics means for buyers and exhibitors in this sector.

    03

    Sustainable materials and refit

    What sustainable materials and refit means for buyers and exhibitors in this sector.

    04

    Experience-led watersports demand

    What experience-led watersports demand means for buyers and exhibitors in this sector.

    05

    Supply-chain regionalisation

    What supply-chain regionalisation means for buyers and exhibitors in this sector.

    Ireland and UK consumer travel show circuit

    Book hotels and stand meetings 8–12 weeks ahead; the January cluster of Irish, UK and German holiday shows means diary clashes if you leave it later.

    Travel-trade and destination-marketing teams sequence Holiday World Show Belfast with the Dublin edition and the larger UK and European holiday fairs to cover the island of Ireland and cross-Channel consumer demand in a single winter booking cycle.

    Pre-show

    Confirm exhibitor meetings, stand rates and 2027 season brochures for Holiday World Show Belfast.

    Show week

    Hall walk-throughs, destination presentations and supplier negotiations with ferry, cruise and tour-operator partners.

    Peer events are established national travel fairs in the same January-to-November planning cycle; confirm dates on each organiser website before booking.

    Plan your trip

    Travel & logistics

    Local currency · GBP

    Arrival airports

    Choose from the following airports, with convenient access to the event and venue.

    BHD

    George Best Belfast City Airport

    Closest gateway to the Waterfront ICC — 10 minutes by road via the Sydenham bypass and Queen's Bridge. Metro 600 express runs to Belfast city centre (£2.60 single) and metered taxis wait at arrivals. Best choice for Irish Sea and UK domestic connections.

    ~5 km

    to venue

    10–15 min off-peak

    by car

    BFS

    Belfast International Airport (Aldergrove)

    Main long-haul and Jet2/easyJet gateway, west of the city on the M2/M3. Airport Express 300 coach reaches Europa Buscentre in 35–45 minutes (£9 single, £12 open return); a taxi to the venue runs £32–£42.

    ~25 km

    to venue

    30–40 min off-peak; allow 50 min on a Friday afternoon

    by car

    DUB

    Dublin Airport

    Useful for transatlantic and Gulf connections. Aircoach and Translink X1 coaches run direct from the terminals to Belfast city centre, and the Enterprise rail service links Dublin Connolly with Lanyon Place station beside the venue.

    ~165 km

    to venue

    2 h – 2 h 15 by road; 2 h 30 by coach

    by car

    LDY

    City of Derry Airport

    Small regional option with London Heathrow and Glasgow links; practical only if you are combining the show with a north-west Ireland itinerary.

    ~115 km

    to venue

    1 h 20

    by car

    Hotel tiers

    A range of accommodation options near the venue and across key areas.

    Budget
    City centre — Alfred Street, Donegall Quay and Great Victoria Street
    source
    Mid-range
    Lanyon Place and Cathedral Quarter — 5–15 minutes' walk from the Waterfront ICC
    source
    Premium
    Great Victoria Street and Cathedral Quarter
    source

    Local transport

    Get around the city with these convenient transport options.

    taxi

    Estimated costGBP 9–14
    Best forGeorge Best Belfast City Airport (BHD) to Waterfront ICC Belfast

    10–15 minutes via the Sydenham bypass and Queen's Bridge. Metered taxis and app-hailed cars meet every arrival; the venue drop-off is on Lanyon Place.

    taxi

    Estimated costGBP 32–42
    Best forBelfast International Airport (Aldergrove) (BFS) to Waterfront ICC Belfast

    30–40 minutes on the M2 and M3; allow 50 minutes on a Friday afternoon or in show-week traffic.

    bus

    Estimated costGBP 9 single / GBP 12 open return
    Best forAirport Express 300 — BFS → Europa Buscentre

    Departs every 15–20 minutes, journey 35–45 minutes. Europa Buscentre is a 12-minute walk or a £6 taxi ride to the Waterfront.

    bus

    Estimated costGBP 2.60 single
    Best forMetro 600 airport express — BHD → Belfast city centre

    Frequent service to the city centre; the venue is an 8-minute walk across Queen's Bridge. Contactless tap-on accepted.

    train

    Estimated costGBP 2.10–6.50 within Northern Ireland; GBP 15–35 from Dublin
    Best forNI Railways and Enterprise services → Lanyon Place station

    Lanyon Place station sits directly beside the Waterfront ICC — a 3-minute walk, the simplest arrival of all. The cross-border Enterprise from Dublin Connolly takes about 2 hours.

    bus

    Estimated costGBP 2.60 single / GBP 3.60 day ticket
    Best forGlider G2 rapid transit along Donegall Quay

    Stops at Custom House Square, 5 minutes from the venue entrance. Glider and Metro share the same contactless fare cap across the city.

    taxi

    Estimated costUSD 35–75 taxi or rideshare to the venue district
    Best forDublin Airport (DUB) to Waterfront ICC Belfast

    2 h – 2 h 15 by road; 2 h 30 by coach; Useful for transatlantic and Gulf connections. Aircoach and Translink X1 coaches run direct from the terminals to Belfast city centre, and the Enterprise rail service links Dublin Connolly with Lanyon Place station beside the venue.

    taxi

    Estimated costUSD 35–75 taxi or rideshare to the venue district
    Best forCity of Derry Airport (LDY) to Waterfront ICC Belfast

    1 h 20; Small regional option with London Heathrow and Glasgow links; practical only if you are combining the show with a north-west Ireland itinerary.

    Plan your trip

    Visa & entry documents

    Check the latest visa requirements and entry guidelines before travelling.

    Visa required
    ATA Carnet: accepted

    Irish citizens travel freely under the Common Travel Area with photo ID and need neither a visa nor an ETA. Visa-exempt nationals — US, Canada, Australia, New Zealand, Japan, Singapore and EU/EEA citizens — need a UK Electronic Travel Authorisation (ETA), not a visa.

    The UK accepts ATA Carnets for temporary duty-free import of stand displays, equipment and samples; Northern Ireland follows UK customs rules, and carnets should list Belfast as the port of temporary admission.

    Official visa page

    Weather

    January is Belfast's coldest month: daytime highs of 6–9°C falling to 1–4°C at night, with frost on clear nights and occasional sleet or a light snow flurry on higher ground. Atlantic weather brings rain or showers on roughly 18 days of the month (around 85 mm) and brisk coastal winds, and daylight is short — sunset falls around 16:15. Pack a waterproof outer shell, warm layers, a scarf and gloves for the walk along the Lagan between the venue, hotels and the city centre.

    Plan for the climate

    Check temperatures and pack accordingly

    Venue connectivity

    Confirm mobile roaming or local SIM options for business visitors to Ireland.

    Ride-hailing

    Taxis

    Public transit

    Car rentals

    Cultural notes

    Useful information to help you have a smooth and respectful visit.

    Tipping and payments

    Table service in Belfast restaurants usually carries an optional 10% service charge, and 10% is the standard tip; pub bar service and taxis are rounded up rather than tipped. Card and contactless payments are accepted almost everywhere, including on Translink buses.

    Currency in Northern Ireland

    Pound sterling (GBP) is used throughout Northern Ireland, with locally issued banknotes circulating alongside Bank of England notes. Local notes are legal currency across the UK but can be awkward to exchange abroad, so settle larger bills by card.

    Business etiquette

    Belfast business culture is informal: handshakes, first names and direct conversation are the norm, and meetings often move to a hotel bar or a pub on the Cathedral Quarter side of the city. January weather keeps most networking indoors, so a business-casual layer under a warm coat works for both the show floor and evening plans.

    Practical guides

    Visitor & Exhibitor Essentials

    Everything needed to arrive prepared, navigate the event, and make the visit productive.

    Flights

    Destination: BHD

    Compare flights to the nearest international gateway serving Belfast; confirm ground transport on the organiser site.

    Visa

    Northern Ireland follows UK immigration rules. Irish citizens enter freely under the Common Travel Area with photo ID. Visa-exempt nationals — US, Canadian, Australian, New Zealand, Japanese, Singaporean and EU/EEA visitors — need a UK Electronic Travel Authorisation (about GBP 16, valid two years) before boarding, while visitors from India, China, Turkey, South Africa, Nigeria and other visa-required countries need a Standard Visitor visa (about GBP 127 for six months, roughly three weeks to process). Exhibitors bringing display goods should travel with an ATA Carnet to clear temporary imports without a customs deposit.

    Estimated cost: GBP 16 (ETA) to GBP 127 (Standard Visitor visa)

    Processing: Three working days for an ETA; approximately three weeks for a Standard Visitor visa, longer in peak periods

    Apply for the ETA through the official UK ETA app or gov.uk before booking travel; airlines check authorisation at check-in for Belfast-bound flights.

    Official

    Transport

    Get to the venue and around the city with these options.

    Airport → venue: Primary gateways: George Best Belfast City Airport (BHD): 10–15 min off-peak; Belfast International Airport (Aldergrove) (BFS): 30–40 min off-peak; allow 50 min on a Friday afternoon; Dublin Airport (DUB): 2 h – 2 h 15 by road; 2 h 30 by coach; City of Derry Airport (LDY): 1 h 20. Allow road or rail time to Waterfront ICC Belfast; on-site parking is usually available at major exhibition venues.

    Hotel → venue: Precinct hotels near Waterfront ICC Belfast: City centre — Alfred Street, Donegall Quay and Great Victoria Street: Premier Inn Belfast City Centre (Alfred Street), Travelodge Belfast Central, ibis Belfast City Centre; Lanyon Place and Cathedral Quarter — 5–15 minutes' walk from the Waterfront ICC: Hilton Belfast (Lanyon Place, adjacent to the venue), AC Hotel Belfast by Marriott, Bullitt Hotel, Church Lane; Great Victoria Street and Cathedral Quarter: The Fitzwilliam Hotel Belfast, The Merchant

    Ride-hail: Ride-hailing apps are commonly used in Belfast; confirm local availability before travel.

    Public transit: Translink Metro, Glider and NI Railways all converge on Belfast city centre within a 5–10 minute walk of the Waterfront ICC. Lanyon Place railway station sits directly beside the venue, making rail the easiest arrival from Bangor, Lisburn, Portadown and Dublin's Enterprise service. The Metro 600 airport express ends in the city centre, and Glider G2 rapid-transit stops at Custom House Square on Donegall Quay. Single fares are GBP 2.60 with contactless tap-on, tap-off and a GBP 3.60 day ticket covering Metro and Glider travel.

    Parking: On-site parking is available at Waterfront ICC Belfast; confirm daily rates and hall access on the organiser or venue site.

    Weather

    Plan and pack for the event climate.

    Month: January 2027

    Temperature: 3–8°C daytime, 1–4°C overnight, with occasional frost

    Seasonality: Atlantic winter — rain or showers on roughly 18 days in January and about 85 mm of rainfall, often wind-driven; daylight is short with sunset near 16:15

    Packing: January 2027

    Plan your trip

    Planning

    Best day for qualified buyer meetings: Friday 8 January 2027 — opening day

    Opening day puts you in front of senior stand managers and destination marketing teams while they are fully staffed and aisles are still quiet, which is when trade conversations and rate negotiations work best. Saturday is the peak consumer day with the heaviest footfall, and Sunday is quieter again but many exhibitors are already dismantling stock and packing collateral, so a Friday arrival followed by a short Saturday return gives the best balance of access and coverage.

    Side trips

    2

    Giant's Causeway and the Causeway Coast

    Dublin

    Networking spots

    3

    Waterfront ICC Lanyon Foyer and riverside concourse

    Hilton Belfast lobby bar, Lanyon Place

    Cathedral Quarter bars, Cathedral Quarter (12-minute walk)

    Budget

    Costs & budget

    Build your working budget

    Adjust the inputs below to create a directional event budget.

    Estimated budget
    Live estimate
    • Per diem × 2£150.00
    • Visa£160.00
    Estimated total£310.00

    This is a directional estimate. Please verify live rates before booking.

    Cost reference

    Official cost items and estimated ranges for exhibitors.

    visitor_ticket

    visitor · Adult

    GBP 5 / per person

    official

    visitor_ticket

    visitor · Senior Citizen

    GBP 4 / per person

    official

    visitor_ticket

    visitor · Student

    GBP 3 / per person

    official

    visitor_ticket

    visitor · Family

    GBP 10 / per person

    official

    visa_fee

    visitor · Entry visa

    USD 160 / per application

    official

    Decision

    Visit, exhibit, or skip?

    Should you go?

    Pick the closest answer for each. Your recommendation updates live.

    QUESTION 1 OF 6

    What is your primary role?

    Decision matrix

    Compare participation options side by side to choose the best fit for your objectives.

    visit

    You sell or buy travel into or out of the island of Ireland, need 2027 season pricing, and can commit to a two-night stay in Belfast during the opening weekend of January.

    Best for

    Independent travel agents, tour operators, destination marketing teams and hospitality buyers scouting Northern Ireland's outbound and domestic holiday demand, plus anyone benchmarking 2027 season rates from ferry, cruise and package-holiday suppliers.

    Min. budget

    $480.00

    Timeline

    2–4 weeks — Belfast city-centre room stock tightens from November onwards for the January show weekend

    Risks

    Central Belfast hotel rates rise sharply on the show weekend and rooms near the Waterfront ICC sell out first.

    Winter storm disruption can delay flights into Belfast City and Belfast International airports.

    Visa-required visitors need an ETA or Standard Visitor visa well before booking non-refundable travel.

    exhibit

    You need direct consumer bookings and trade introductions in one trip and can staff a stand across all three days of the January run.

    Best for

    Tourist boards, tour operators, ferry and cruise lines, hotel groups, holiday-park owners and motorhome dealers selling directly to a large Northern Ireland consumer audience, and B2B suppliers wanting trade introductions alongside direct sales.

    Min. budget

    $2,600.00

    Timeline

    3–5 months for stand space booking, shell scheme or bespoke build design, collateral print and staff rota over the January weekend

    Risks

    Prime positions in the main hall allocate early to returning exhibitors, so late bookings take secondary aisles.

    Stand build and freight lead times collide with the Christmas and New Year shutdown in Northern Ireland.

    Consumer-show stands need staffing for a long three-day run, which is costly if visitor traffic is slower than forecast.

    skip

    Your 2027 Q1 calendar is already committed to larger UK or European travel fairs, or your product has no direct-to-consumer or Northern Ireland trade route.

    Best for

    Suppliers and buyers whose Northern Ireland distribution is already handled by an in-market agent, or long-haul B2B teams with no consumer-facing channel in the UK and Ireland.

    Timeline

    Not applicable

    Risks

    Passing on the show means relying on the Dublin January edition and UK fairs for Irish market coverage.

    Book with

    Partners

    Recommended providers

    Visa

    UK Visas and Immigration

    Gallery

    Photos

    Official imagery from Holiday World Show Belfast 2027
    Official imagery from Holiday World Show Belfast 2027

    FAQs & glossary

    Answers

    Glossary

    1
    ATA Carnet
    An international customs document that lets exhibitors import stand displays, samples and equipment temporarily without paying duty or a deposit, provided the goods are re-exported afterwards.
    2
    Electronic Travel Authorisation (ETA)
    A UK pre-travel permission for visa-exempt visitors such as US, Canadian, Australian and EU passport holders, costing about GBP 16 and valid for two years of multiple entries.
    3
    Standard Visitor visa
    The UK visa required by travellers from visa-required countries for tourism, business meetings and attending trade fairs; the six-month version costs about GBP 127.
    4
    Common Travel Area (CTA)
    The long-standing arrangement under which Irish and UK citizens travel freely between the two countries without visa or immigration checks.
    5
    Shell scheme stand
    A pre-built modular stand hired from the organiser, usually with walls, fascia board, carpet and basic lighting — the low-cost route for first-time exhibitors.
    6
    Space-only stand
    Floor space booked without any structure or carpet, used by exhibitors who build a bespoke stand with their own contractor.
    7
    Tour operator
    A business that packages transport, accommodation and excursions into holidays and sells them direct or through travel agents — a core exhibitor category at the show.
    8
    Staycation
    A holiday taken within your own country or region, a segment that has grown strongly across Northern Ireland and the Republic of Ireland and features heavily at domestic travel shows.
    9
    Motorhome and caravan leisure
    The sector covering motorhomes, touring caravans, holiday parks and campsites, exhibited alongside overseas destinations in the show's outdoor and touring zone.
    10
    Per diem
    A fixed daily allowance covering meals and incidental expenses while travelling on business, typically budgeted at around USD 75 per day for a Belfast trip.

    Trust footer

    Sources

    4

    References

    2

    Publishers

    0

    Date checked

    1

    Business Exhibitions NI Limited

    2

    Holiday World Show

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