A two-day regional wedding fair in Gera, Thuringia, with bridal fashion, rings, floristry, photography, catering and venues under one roof.
Dates
30–31 Jan 2027
City / country
Gera, Germany
Venue
Comma Gera
Time
11:00 AM – 5:00 PM
Event overview
Hochzeitsmesse Gera is a two-day consumer wedding fair in the centre of Gera, Thuringia, bringing regional bridal fashion, jewellers, florists, photographers, caterers, venues and musicians under one roof. Couples planning a wedding in East Thuringia can compare suppliers face to face, watch stage presentations and book appointments on the spot.
The 2027 edition runs on 30–31 January at Comma Gera, from 11:00 to 17:00 each day. A single-day ticket costs €5.
50, children under 18 enter free with an adult, and the atmosphere stays personal rather than glossy and international.
TL;DR
You can compare several regional suppliers in one afternoon, see dresses and rings in person, taste cake and catering, and leave with appointments for the venue or photographer you liked. The scale is small enough to talk properly to each stand, and the €5.50 day ticket makes a second visit affordable if you want to bring family or a friend.
The fair puts your business in front of couples from Gera and the surrounding districts who are actively planning a wedding, often within the next 12–18 months. A compact two-day format keeps stand costs and staffing manageable, and the city-centre venue is easy for visitors from across East Thuringia to reach by tram or car.
Attendees, exhibitors & solutions
Visitor profile
Typical attendee groups you can expect to meet.
Exhibitor profile
Main supplier and exhibitor segments present at the show.
Product categories
Key solution areas showcased across the event.
Location & Facilities
Comma Gera, Heinrichstraße 47, 07545 Gera, Germany
Entrances & gates
Main entrance, Heinrichstraße 47
Step-free access has not been confirmed; contact the organiser before travelling if you use a wheelchair.
Food options
Comma Gera bar area
On-site diningParking: There is no dedicated fair car park. Use the public car parks around Gera city centre, then walk to the Heinrichstraße entrance; allow 5–10 minutes from the nearest multi-storey car park.
Gate: Enter through the main door on Heinrichstraße. Have your day ticket or online booking ready; the box office is at the entrance.
Attend
Event days & opening times
Day pass
Saturday or Sunday day pass, including VAT; children under 18 enter free with an adult.
Ticket info
Badge collection
Bring the online ticket on your phone or a printed copy. The box office at the main entrance can issue day passes.
Ticket notes
Tickets are sold online and at the box office. A day pass is valid for one day only; children under 18 are admitted free when accompanied by an adult.
What's on
How the last edition performed
Last edition
2026
This edition
2027
Visitors: 2,000
Exhibitors: 55
Next edition
Not announced yet
Edition recap
The 2026 Hochzeitsmesse Gera welcomed couples to the Kultur- und Kongresszentrum for two days of bridal fashion, rings, floristry, photography and venue advice. The 2027 edition moves to Comma Gera in the city centre.
Impact
A compact regional fair concentrates serious wedding buyers into two days. For a local photographer, florist or venue, a modest stand can produce a handful of qualified appointments at far lower cost than a national show, and the city-centre location supports walk-in visitors from Gera itself.
Audience quality
Visitors are mainly couples from Gera and the surrounding Thuringian districts who are within 6–24 months of a wedding, plus parents and friends. Intent is high and local: most are comparing suppliers they can visit again before booking. The fair is not a source of international volume buyers.
Exhibitor outcomes
Return comes from booked consultations and tastings rather than raw lead count. With a €5.50 day ticket and a two-day format, a stand can be staffed by two people; exhibitors should price for a realistic 40–100 conversations and measure success by appointments kept in the following month.
Intelligence
Key market insights, trends, news and related events to help you understand the bigger picture.
Why it matters
Gera anchors a rural and small-city catchment where wedding spending stays with regional suppliers. Couples want to meet the photographer, taste the cake and see the venue before committing, so a January fair lands at the start of the planning year. The city is reachable from Leipzig, Dresden, Erfurt and Jena, widening the exhibitor pool without turning the event into a national show.
Key trends shaping this market and its wider industry.
Smaller, experience-led weddings
Couples are prioritising food, music and photography over large guest lists, which favours specialist suppliers who can show a clear style and a transparent package.
What it changes: Exhibitors should lead with a defined offer and a realistic price band rather than a generic brochure.
Local and sustainable sourcing
Regional flowers, seasonal catering and reusable decoration are part of the buying conversation in Thuringia, especially among younger couples.
What it changes: Suppliers who can explain provenance and reuse will stand out in face-to-face conversations.
Planning starts earlier and online
Couples research on Instagram and wedding portals before the fair, then use the event to shortlist and book appointments.
What it changes: A visible portfolio and a bookable consultation slot convert better than a pure leaflet stand.
Couples and exhibitors typically compare Gera with the larger Erfurt show and the nearby Plauen and Chemnitz fairs.
Hochzeitsmesse Chemnitz
Chemnitz, Germany
Circuit estimate for the late-January window; confirm exact dates with the organiser.
Hochzeitsmesse Plauen
Plauen, Germany
Circuit estimate for the early-February window; confirm exact dates with the organiser.
Hochzeit & Feste Erfurt
Erfurt, Germany
Dates confirmed by the organiser page; about 20,000 visitors and around 120 exhibitors are cited for the Erfurt format.
websiteLate January
Two nearby fairs in the same planning window; exhibitors should choose one or staff both with separate teams.
Late February
The larger Erfurt show draws a wider catchment two to four weeks later.
Erfurt dates and scale come from the organiser page; Plauen and Chemnitz rows are circuit estimates and are marked accordingly.
Plan your trip
Choose from the following airports, with convenient access to the event and venue.
Leipzig/Halle Airport
The best mix of flights and road access; take the train to Gera Hauptbahnhof or pick up a hire car.
about 95 km
to venue
about 1 h 10 min by car
by car
Dresden Airport
Useful for flights from southern and eastern Germany; rail connections run via Dresden and Gera.
about 130 km
to venue
about 1 h 30 min by car
by car
A range of accommodation options near the venue and across key areas.
USD 55–80 / night
Simple rooms within walking distance or a short tram ride of Heinrichstraße. Weekend rates are usually the lowest of the week.
USD 95–140 / night
Central three-star options with breakfast; book early because the fair weekend coincides with a normal winter city weekend.
USD 160–220 / night
Larger rooms and spa or restaurant service; Weimar is about 45 minutes away by car or train if you prefer a longer stay.
Get around the city with these convenient transport options.
Tram
Buy a single ticket from the machine before boarding and validate it. The venue is a short walk from the central stops.
Taxi
A short city trip; taxis wait at the station and can be booked by phone or app for the return.
Plan your trip
Check the latest visa requirements and entry guidelines before travelling.
| Type | Who needs it | Fee | Processing | |
|---|---|---|---|---|
| Schengen C short-stay visa | Visitors who require a Schengen visa to enter Germany | — | Check current appointment and processing times |
EU/EEA and many other passport holders can enter visa-free for short visits; check the German foreign ministry list for your nationality.
An ATA carnet can simplify temporary equipment import for exhibitors; confirm acceptance with German customs before shipping.
Official visa pageWeather
Late January in Gera is cold and changeable: daytime temperatures usually sit near 0–5°C, with frost at night and a mix of rain and occasional snow. Pack a warm coat, waterproof shoes and gloves; allow extra time for transport if roads are icy.
Plan for the climate
Check temperatures and pack accordingly
Venue connectivity
Mobile coverage is good in central Gera. Free Wi-Fi is not published for the venue, so bring a mobile hotspot or data plan for card payments and lead capture.
Ride-hailing
Taxis
Public transit
Car rentals
Useful information to help you have a smooth and respectful visit.
Cash still helps
Cards are widely accepted, but some small stands and market stalls prefer cash. Carry a few euros for snacks, catalogues and small purchases.
Sunday is quiet
Most shops in Gera close on Sunday. Plan shopping and pharmacy stops for Saturday, and check restaurant hours before booking a late meal.
Practical guides
Everything needed to arrive prepared, navigate the event, and make the visit productive.
Destination: Leipzig/Halle Airport (LEJ)
Book the inbound flight for Friday 29 January to allow a weather buffer. LEJ has direct trains to Leipzig and connections onward to Gera; a hire car is easier for two or more people.
EU/EEA visitors and many other nationalities can enter Germany visa-free for a short visit. Visitors who need a Schengen visa should apply well before travel.
Estimated cost: Check the current Schengen fee with the German mission
Processing: Usually several weeks; book an appointment early
Bring proof of accommodation, travel insurance and a return ticket to the visa appointment. The fair does not provide invitation letters.
OfficialGet to the venue and around the city with these options.
Airport → venue: From LEJ, take the S-Bahn to Leipzig Hbf and a regional train to Gera Hbf, then tram or taxi to Heinrichstraße 47. By car it is about 1 h 10 min.
Hotel → venue: Central hotels are a 10–20 minute walk; use tram line 1 or 2 from the Hauptbahnhof area.
Ride-hail: Taxis are available at Gera Hauptbahnhof and by phone; ride-hailing coverage is limited, so ask the hotel to book a return taxi.
Public transit: Gera has a tram and bus network. Buy a single ticket before boarding and validate it; a day ticket is better value if you make several trips.
Parking: No fair car park. Use public city-centre car parks near Heinrichstraße or the Gera Arcaden and walk 5–10 minutes.
Plan and pack for the event climate.
Month: January
Temperature: about -3°C to 5°C
Seasonality: Mixed rain and snow, frosty mornings and short daylight; winter weather can delay trains and flights.
Packing: Warm coat, waterproof boots, gloves, scarf and an umbrella. Allow a weather buffer on arrival day and keep tickets flexible.
Plan your trip
Best day to visit: Saturday 30 January 2027
Saturday has the fullest programme and the widest exhibitor staffing, so more appointment slots are available. Sunday is quieter and better for a second look, but some boutiques may send fewer staff.
Confirm dates, venue and ticket price; book train or flight and a hotel within walking distance. — Keep confirmations in one folder and allow a weather buffer.
Shortlist six suppliers from the exhibitor list and save their portfolio links. — Keep confirmations in one folder and allow a weather buffer.
Book any bridal or ring fitting directly with the boutique; check ticket availability. — Keep confirmations in one folder and allow a weather buffer.
Print or download the day pass and plan a realistic route through the stands. — Keep confirmations in one folder and allow a weather buffer.
Pack a notebook, charging bank, warm layer and comfortable shoes for the venue. — Keep confirmations in one folder and allow a weather buffer.
Registration and floor plan pick-up
Main entrance, Comma GeraBridal fashion and ring stands
Main event hallCake tasting and catering conversations
Catering standsPhotographer and venue appointments
Main event hallCollect quotes and book follow-ups
Exit foyerOtto Dix House and Gera Art Collection
Museum
15 minutes on foot from Comma Gera
A compact museum devoted to Gera-born painter Otto Dix, useful for a half-day before or after the fair.
Weimar old town
Day Trip
About 45 minutes by train
Goethe and Schiller heritage, museums and a walkable historic centre for an extra day in Thuringia.
Comma Gera bar area
Venue bar
The natural place to talk with exhibitors between appointments; buy a drink and ask for a quiet corner.
Gera Altstadt restaurants
Dinner
Several family-run restaurants around the market square suit a post-fair dinner with a supplier or colleague.
Wedding decisions are made over weeks, not at the stand. A quick, specific follow-up while the conversation is fresh is the difference between a booked consultation and a forgotten business card.
Budget
Shell scheme
EUR 95–145 / m²
Raw space
EUR 55–85 / m²
Standard booth
9 m²
No 2027 exhibitor tariff has been published. These bands are planning estimates for a regional consumer fair and exclude VAT, furniture hire and extra power.
sourceAdjust the inputs below to create a directional event budget.
This is a directional estimate. Please verify live rates before booking.
Official cost items and estimated ranges for exhibitors.
Day ticket
visitor · standard
EUR 5.5 / per person
Shell scheme stand
exhibitor · standard
EUR 855–1305 / 9 sqm stand
Hotel
both · mid
EUR 95–140 / per night
| Item | For | Tier | Estimated range | Status | As of |
|---|---|---|---|---|---|
| Day ticket | visitor | standard | EUR 5.5 / per person | estimate | 2026-11-01 |
| Shell scheme stand | exhibitor | standard | EUR 855–1305 / 9 sqm stand | estimate | 2026-11-01 |
| Hotel | both | mid | EUR 95–140 / per night | estimate | 2026-11-01 |
Decision
Six quick questions to decide whether to visit, exhibit or skip Hochzeitsmesse Gera 2027.
QUESTION 1 OF 6
What is your connection to the wedding market?
Compare participation options side by side to choose the best fit for your objectives.
visit
You have a date or a shortlist and want face-to-face comparisons.
Best for
Couples and families planning a wedding within 24 months
Min. budget
$30.00
Timeline
One day; book two to four weeks ahead for hotel rates
Risks
Popular suppliers book out
Limited parking in the city centre
exhibit
You sell to couples in East Thuringia and can follow up within 48 hours.
Best for
Regional wedding suppliers with a defined package
Min. budget
$1,200.00
Timeline
Book the stand 60–90 days ahead
Risks
Low footfall if the weather is severe
Lead quality depends on staffing
skip
Your product is not sold to couples in Thuringia or you cannot staff a stand.
Best for
International suppliers and buyers with no German wedding market interest
Timeline
Not applicable
Risks
Missing a useful local contact
Underestimating the Erfurt show
Book with
Stadt Gera
The city of Gera publishes the 2027 dates, venue address and visitor information and is the main public reference for the fair.
Host city source; not confirmed as a financial sponsor.
Comma Gera
The city-centre event house at Heinrichstraße 47 hosts the 2027 edition and provides the bar and event spaces.
Venue website; not confirmed as a commercial partner.
IHK Ostthüringen zu Gera
The regional chamber supports businesses across East Thuringia, including hospitality, retail and creative services that supply the wedding market.
Public business body relevant to exhibitors; partnership not confirmed.
Thüringer Tourismus GmbH
The state tourism board provides visitor information for Gera and the surrounding Thuringian region, including short breaks around the fair.
Public tourism body relevant to visitors; partnership not confirmed.
Recommended providers
Check the Schengen short-stay requirements and the current fee with the German mission in your country.
Search Gera Altstadt and Hauptbahnhof for the 29–31 January 2027 window; book a free-cancellation rate early.
Use Leipzig/Halle (LEJ) as the arrival airport; compare rail-to-flight options from Berlin and Frankfurt.
For larger stand builds and temporary imports; confirm the ATA carnet route with German customs.
Travel and public-liability cover; exhibitors should confirm that exhibition stands and equipment are included.
Plan a Weimar or Gera museum day around the fair weekend.
Use an approved tablet form or paper cards; export and delete data in line with GDPR.
FAQs & glossary
Frequently asked
Glossary
Also known as
Alternate names and search phrases for this event.
5 more alternate names hidden
Trust footer
3
References
3
Publishers
3
Date checked
Stadt Gera
Jeske Messen und Ausstellungen
TradeFairDates
Display a free company card at your booth, or share your professional card on the show floor.
