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    Dates

    4–7 May 2027

    City / country

    L'Hospitalet de Llobregat, Spain

    Venue

    Fira de Barcelona – Gran Via

    Time

    9:30 AM – 6:30 PM

    20 Floor Picks

    Matched booths for Hispack

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    Notable exhibitors

    Companies exhibiting at Hispack include 3DZ, A.C.M. VALENCIA, ABB AB, ABERSIS and ABY Plastik Ambalaj ve Enerji San. Tic. A.S.

    • 3DZ
    • A.C.M. VALENCIA
    • ABB AB
    • ABERSIS
    • ABY Plastik Ambalaj ve Enerji San. Tic. A.S.

    Event overview

    Overview

    Hispack is described on its official site as the leading packaging, processing and logistics trade show in the Iberian market and one of the foremost events of its kind in Europe.

    The 2027 edition will be its 20th, celebrating 45 years of history, and will run from 4 to 7 May 2027 at Fira de Barcelona's Gran Via venue

    TL;DR

    1. 1Hispack 2027 runs 4-7 May 2027 at Fira de Barcelona's Gran Via venue, marking
    2. 2The show expects to exceed 900 exhibitors (10% more than 2024) and targets 1,250
    3. 3More than a quarter of participating companies are expected to be international, and the
    4. 4Five sectors structure the show: Packaging Machinery & Process; Brand Packaging; Industrial Packaging; Labelling
    5. 5Hispack 2027 co-celebrates with the graphic arts fair Graphispag in Hall 1, while Hispack

    Attendees, exhibitors & solutions

    Who this event is for

    Visitor profile

    Typical attendee groups you can expect to meet.

    2027 goal: more than 26,000 visitors, 11% international
    Target sector split: 41.70% end product manufacturers (41.8% Food, 57.7% Non-Food, 0.5% Food & Non-Food) and 56.20% other sectors including engineering, design, logistics operators, graphic industry, machinery manufacturers, materials manufacturers and machinery distributors
    Decision-making: 46% of visitors make purchasing decisions and 55.5% hold management positions
    Professional profile: technicians have the greatest presence at the show, but the most common professional profile is management; the commercial department is the most common among visitors, and within end manufacturers the purchasing, production/factory and engineering departments stand out, with growth in visitors from marketing, design, advertising and sales
    Serves eight demand sectors; packaging is presented as a cross-cutting solution for industries needing to address sustainability, safety, functionality and product preservation

    Exhibitor profile

    Main supplier and exhibitor segments present at the show.

    Packaging Machinery & Process: packaging and wrapping machinery and accessories, plus machinery for the manufacture of products for packaging
    Brand Packaging: brand packaging, packaging materials, formats and designs, and Point-of-Sale Advertising (POS) solutions that make brands stand out and optimise user experience
    Industrial Packaging: industrial packaging, raw materials and consumables for secondary and tertiary packaging that improve supply-chain logistics efficiency and optimise costs
    Labelling & Bottling: bottling machinery and accessories, and machinery for labelling, coding and marking
    Logistics, Automation & Robotics: intralogistics, handling, warehousing and transport, plus automation, robotics and digitisation solutions
    2027 targets: 900 exhibitors and 1,250 brands, with more than a quarter of participating companies expected to be international and a 50/50 balance between machinery and packaging materials and solutions. and https://www.hispack.com/en/press-release/hispack_s011/hispack-to-mark-its-20th-edition-in by-enhancing-the-transformative-power-of-packaging/

    Product categories

    Key solution areas showcased across the event.

    Packaging Machinery & Process — packaging and wrapping machinery and accessories; machinery for the manufacture of products for packaging
    Brand Packaging — brand packaging; packaging; point-of-sale advertising (POS); cases, materials, formats and designs
    Industrial Packaging — industrial packaging; raw materials; consumables for secondary and tertiary packaging
    Labelling & Bottling — bottling machinery and accessories; machinery for labelling, coding and marking
    Logistics, Automation & Robotics — intralogistics, handling, warehousing and transport; automation, robotics and digitisation

    Location & Facilities

    Venue

    Halls & areas

    8
    Hall 1Hall 2Hall 3Hall 4Hall 5Hall 6Hall 7Hall 8

    Fira de Barcelona – Gran Via

    Av. Joan Carles I, 64, 08908 L'Hospitalet de Llobregat, Spain

    Entrances & gates

    North Access

    Hall 8Hall 6Hall 7

    Main entrance for events held in the southern halls; includes Customer Care Area, VIP Area and Press Area

    South Access

    Hall 1Hall 2Hall 3Hall 4Hall 5

    South side entrance with direct metro L9 Sud connection. Includes VIP Area and Press Area

    East Access

    East side entrance with VIP Area and Press Area

    Facilities

    Parking

    Fira Gran Via has 7 parking lots around its perimeter with 4,500 parking places. Lorries have access to parking lots at 3 km and 5 km from the venue

    4,500 spaces ·

    Accessibility

    Fira Gran Via is fully accessible using wheelchair, power wheelchairs or scooters. All floors and conference centres are reached through unobstructed access. All parkings have special disabled reserved places. Access from public transportation (Metro and FGC) is connected using lifts with automatic doors. Lift control panels are adapted to the height of wheelchair users and most have braille text. All toilets have at least one cabin adapted for wheelchair use

    Food options

    Fira Gran Via restaurants and cafeterias, Vapiano Fira Gran Via, Punt i Coma Restaurant

    On-site dining

    Parking: Fira Gran Via has 7 parking lots around its perimeter with 4,500 parking places. Lorries have access to parking lots at 3 km and 5 km from the venue. The venue also has 4,580 parking places according to Fira de Barcelona

    Gate: Fira Gran Via has three independent entrances: North Access, South Access and East Access. The North Access includes a Customer Care Area, VIP Area and Press Area

    Attend

    Entry & tickets

    Trade-only

    Event days & opening times

    DayOpening hours
    Event daysNot yet published for the 2027 edition
    Hispack 2024 opening hours (2024 data)Tuesday 7 to Thursday 9 May, 9:30 AM – 6:30 PM
    Friday 10 May,9:30 AM – 4:00 PM
    • 1-Day Trade Visitor Ticket (Advance Online)

      Grants 1-day access to all exhibition halls, packaging showcases, and open conference theaters

      €30.00
    • 4-Day Full Exhibition Pass (Advance Online)

      Grants full 4-day unrestricted entry across all halls and networking areas

      €60.00
    • Trade Visitor Ticket (On-Site Counter)

      Purchased at venue registration desks during exhibition days

      €50.00
    • Hispack Congress & Summit Delegate Pass

      Full delegate access to executive congress tracks, speaker slides, and VIP networking

      €140.00
    Register

    Ticket info

    Badge collection

    Digital badge sent via email upon completion of online registration. Scan QR code on smartphone at Fira de Barcelona Gran Via turnstiles for direct entrance

    Ticket notes

    Hispack is an accredited professional packaging, processing, and logistics trade exhibition reserved for industry professionals. Advance online ticket purchases receive discounted rates. Full event passes grant unrestricted entry across all 4 show days

    Who runs the show

    Organisers

    Fira de Barcelona

    Organiser

    Graphispag

    Co-located event organiser (graphic arts fair running alongside Hispack 2027)

    Fira Barcelona Attention Phones

    General information, exhibitor support, visitor support

    Beatriz Fernández

    Sales team — Madrid Office

    Yolanda Gómez

    Sales team — Barcelona Office

    Joan Macià

    Sales team — Barcelona Office

    Soledad Simes

    Sales team — Barcelona Office

    M. Dolors Herranz

    Media services

    Helene Daun

    International office — Germany

    Abdelmajid Bouslama

    International office — France

    Nidia Gonzalez

    International office — Italy

    Krist'l Daelman

    International office — Belgium / Netherlands

    Lisa Qu Lengyuan

    International office — Hong Kong / China

    What's on

    Programme

    11

    Activitat

    2

    Conferència

    TBA

    Event days

    09:00–17:30

    Typical time

    This agenda is still being finalised. Check the official agenda for the latest sessions.

    Speakers

    JB

    Jordi Bernabeu

    Presidente de Hispack / Director de Markem-Imaje para el Sur de Europa @ Fira de Barcelona / Markem-Imaje

    Institutional welcome and Hispack 2027 opening

    MA

    Miquel Angel Romera

    Vicepresidente de amec envasgraf @ amec envasgraf

    Institutional welcome and international programme

    CP

    Claudia Pavlovich

    Cónsul Titular de México en Barcelona @ Consulado de México

    Institutional welcome: Mexico National Day

    AG

    Alejandro Gallego Alcaide

    Director de Promoción Empresarial @ AMEC

    International programme moderation and bilateral notes

    JA

    Juan Alberto Ruiz de Velasco

    Delegado de amec en México @ amec

    Bilateral note Spain-Mexico

    JC

    Joaquín Catalá

    Cónsul Asuntos Económicos-Comerciales y de Promoción @ Consulado de México

    Bilateral note Spain-Mexico

    JS

    Joan Salinas

    Ingeniero @ Difmaq

    Best Cases – Spanish Solutions

    CV

    Clara Vilchez

    International Sales Manager @ Innova Group

    Best Cases – Spanish Solutions

    JC

    Jesús Corbacho

    Area Manager México @ Macsa ID

    Best Cases – Spanish Solutions

    JM

    Joan Martínez

    Iberia & Latam Sales Director @ Meler

    Best Cases – Spanish Solutions

    JD

    Julia Delgado

    Adjunta Departamento Medio Ambiente @ Federación Española del Vino

    REBO2VINO project

    AN

    Aleix Núñez Marcé

    Climate Change Analyst @ Bodegas Torres

    REBO2VINO project

    SR

    Sara Rodriguez

    Responsable de Comunicación y RSC Iberia @ Verallia

    REBO2VINO project

    CC

    Carmina Castellà

    Directora de agrupaciones @ Amec

    Guided tours and Industry 4.0

    GM

    Gisèle Muñoz Alsina

    Directora de Innovación y Desarrollo y Delegada de CEL en Barcelona @ Centro Español de Logística (CEL)

    Sustainable supply chain and reverse logistics

    SG

    Sergio Gellida

    Head of Technology & Process Improvement Southern Europe @ XPO Logistics Inc

    Sustainable supply chain and reverse logistics

    MA

    María Arribas

    CMO & Business Development Director @ Qaleon

    Sustainable supply chain and reverse logistics

    EM

    Ester Mateu

    Processes Director @ NACEX

    Sustainable supply chain and reverse logistics

    EM

    Eva María Calama Peña

    Operations Management @ SEAT CONTAINER CONTINUOUS IMPROVEMENT LOGÍSTICA INHOUSE

    Sustainable supply chain and reverse logistics

    FC

    Francesc Cortés Grau

    Área Manager de Robótica @ Leitat

    Digital transformation, automation, robotics and AI

    AB

    Albert Blasi

    Director Engineering and R+D @ MULTIVAC

    Digital transformation, automation, robotics and AI

    JM

    Jon Martinez

    Director d'R+D @ Inser Robótica

    Digital transformation, automation, robotics and AI

    MC

    Miquel Coca

    Territory Account Manager @ BECKHOFF AUTOMATION

    Digital transformation, automation, robotics and AI

    XS

    Xevi Sagué

    CSMO @ AETECH

    Digital transformation, automation, robotics and AI

    DS

    David Selva

    Channel Manager Iberia @ UNIVERSAL ROBOTS

    Digital transformation, automation, robotics and AI

    ÀB

    Àlex Brossa Enrique

    Cluster Manager @ Packaging Cluster

    Key trends shaping the packaging sector

    MA

    Mireia Andreu Robert

    Innovation Manager @ Packaging Cluster

    Key trends shaping the packaging sector

    LV

    Loreley Videla

    Global Packaging & Design Specialist @ Almirall

    Key trends shaping the packaging sector

    FB

    Francisco Bernal

    Director General @ SP Group

    Key trends shaping the packaging sector

    CM

    Cayetano Martínez Díez

    Head of Marketing South Europe Packaging @ DS SMITH

    Key trends shaping the packaging sector

    NB

    Núria Betriu

    Consellera Delegada @ PASTISART

    Key trends shaping the packaging sector

    KS

    Kaori Suzuki

    CEO / Special Assistant to the CEO @ AMITA CORPORATION / Codo Advisory

    Best in Class: traceability of recycled plastic bottle caps

    LC

    Laura Corredor

    Customer Success Lead @ CIRCULARISE

    Best in Class: traceability of recycled plastic bottle caps

    KS

    Kodai Sakazaki

    Senior Business Development Manager @ MARUBENI

    Best in Class: traceability of recycled plastic bottle caps

    CL

    Cristian Lienas

    Vice-President @ AERCE

    Procurement day

    CE

    César Egido

    Partner @ Boston Consulting Group

    Procurement day

    GS

    Gema Sánchez

    Executive coach and teacher @ AERCE Business School

    Procurement day

    JR

    Jairo Ramos Pérez

    Global Procurement & Strategy Office Manager @ Towa Pharmaceuticals

    Procurement day

    JJ

    José Jurado

    Purchasing Manager @ General Óptica

    Procurement day

    IO

    Ingrid Oliva

    Purchasing Manager @ Dentaid Group

    Procurement day

    SN

    Sergi Nuñez

    Global Head of Procurement @ Cellnex Telecom

    Procurement day

    JM

    Jordi Montori Forsitis

    Industrial Engineer with specialization in Logistics, Transport and Vehicles @ Polytechnic University of Catalonia / IQS-Ramón Llull University

    Procurement day

    GT

    Gabriella Tammaro

    Account Executive Iberia @ EcoVadis

    Procurement day

    ÁM

    Ángel Martínez Punzano

    Chief Financial Officer @ Kymos Group

    Procurement day

    ÁA

    Ángel Abad

    Director de Compras @ Comsa

    Procurement day

    CT

    Carlos Tur

    Country Manager @ JAGGAER

    Procurement day

    FD

    Fernando Del Campo

    New Sales Director @ Achilles

    Procurement day

    EB

    Enric Bellot

    Technical Manager @ Molpack

    Branding and packaging innovation in cosmetics and perfume

    CC

    Camil Castellà

    Socio Fundador @ Aktiva Design

    Branding and packaging innovation in cosmetics and perfume

    AT

    Aleix Triana

    CEO @ Triana

    Branding and packaging innovation in cosmetics and perfume

    PB

    Pablo Benito

    Commercial Director @ Envaselia

    Branding and packaging innovation in cosmetics and perfume

    RJ

    Roger Jerez

    Business Director Industrial @ Grup TEB

    Branding and packaging innovation in cosmetics and perfume

    MR

    Marta Ravés

    Marketing Specialist @ Sampling Innovations Europe

    Branding and packaging innovation in cosmetics and perfume

    LV

    Luis Villegas

    Presidente de amec envasgraf @ Amec

    Institutional welcome and international programme

    CC

    Charif Cherkaoui

    Consul General de Marruecos @ Consulado General de Marruecos en Barcelona

    Institutional welcome: Morocco National Day

    09:00

    EU GREEN DEAL: Objectius de Desenvolupament Sostenible i Innovació Disruptiva en les Activitats Logístiques i de Transport

    Side Event
    Side events
    10:00

    Benvinguda institucional: Dia nacional de Mèxic

    Activitat
    Hispack International Programme
    10:00

    Introducció i obertura de la jornada

    Conferència
    Engineers Day
    10:00

    PROCUREMENT DAY

    Congrés
    Side events
    10:00

    Innovació i tendències en packaging en el sector de la cosmètica, perfumeria i cura personal

    Side Event
    Side events
    10:15

    Aplicació de noves tecnologies a la logística interna

    Conferència
    Engineers Day
    10:20

    Nota bilateral: Espanya – Mèxic

    Activitat
    Hispack International Programme
    10:30

    Sostenibilitat en el packaging de gran consum: de la teoria a la pràctica

    Keynote
    Hispack Unboxing
    10:30

    Tour temàtic: Indústria 4.0 a la indústria de solucions per al packaging

    Activitat
    Hispack International Programme
    10:35 – 11:20

    Best Cases – Spanish Solutions

    Activitat
    Hispack International Programme
    11:00

    Sostenibilitat en el packaging de gran consum: de la teoria a la pràctica

    Mesa Redonda
    Hispack Unboxing
    11:00

    JORNADA: INNOVACIÓ EN PACKAGING: Tot impulsant la competitivitat cap al futur

    Side Event
    Side events
    11:00

    A només un pas del Reglament europeu d'envasos i residus d'envasos

    Mesa Redonda
    Hispack Unboxing
    11:00

    Avenços cap a la publicació del Reglament Europeu d'Envasos i Residus d'Envasos. Estratègies per a 2025 to 2035 to 2040

    Mesa Redonda
    Hispack Unboxing
    11:00

    Com construir valor amb l'envàs

    Side Event
    Side events
    11:00

    Japan Packaging Industry and Its Drive Towards Sustainability

    Activitat
    Hispack International Programme
    11:00

    Sessió ALIMARKET sobre packaging, sostenibilitat i economia circular en la indústria del gran consum

    Mesa Redonda
    Hispack Unboxing
    11:30

    Coneixes el banc FIEM i els múltiples ajuts del CDTI per a projectes d'R+D+I?

    Side Event
    Side events
    12:00

    SINGLE-PACK: desenvolupament de nous envasos monodosi biodegradables compostables per a l'envàs de salses i olis

    Keynote
    Hispack Unboxing
    12:00

    Reutilització i economia circular en el sector cosmètic: projecte Ecosmartpack 4.0, envàs reutilitzable, traçable i connectat

    Mesa Redonda
    Hispack Unboxing
    12:30

    Redefinició de l'envàs del futur: explorant l'ecodisseny i l'ecoinnovació a l'avantguarda de la sostenibilitat

    Mesa Redonda
    Hispack Unboxing
    12:30

    Disseny estratègic d'envasatge i sostenibilitat, més enllà de la circularitat

    Mesa Redonda
    Hispack Unboxing
    13:30

    A bonÀrea hi donem voltes

    Keynote
    Hispack Unboxing
    13:30

    La innovació en el Packaging vista des de la indústria d'Alimentació i begudes

    Keynote
    Hispack Unboxing
    15:00

    Accelerar la innovació a través de proves de concepte àgils

    Keynote
    Hispack Unboxing
    15:00

    Benvinguda institucional: Dia nacional de Polònia

    Activitat
    Hispack International Programme
    15:00

    Avenços del projecte REBO2VINO

    Mesa Redonda
    Hispack Unboxing
    15:00

    Benvinguda institucional: Dia del Marroc

    Activitat
    Hispack International Programme
    15:20

    Nota bilateral: Espanya – Polònia

    Activitat
    Hispack International Programme
    15:20

    Nota bilateral: Espanya – Marroc

    Activitat
    Hispack International Programme
    15:20

    Transformació digital de la indústria: Automatització, robòtica i intel·ligència artificial al servei de la sostenibilitat

    Mesa Redonda
    Hispack Unboxing
    15:30

    Packaging en el sector de la cosmètica i la perfumeria: projectes, avenços i reptes per al sector

    Mesa Redonda
    Hispack Unboxing
    15:30

    Tour temàtic: La sostenibilitat a les tecnologies del packaging

    Rutas
    Hispack International Programme
    15:35

    Best Cases – Spanish Solutions

    Activitat
    Hispack International Programme
    15:35

    Best Cases – Spanish Solutions

    Activitat
    Hispack International Programme
    16:30

    Ús de plàstic reciclat en packaging: necessitats del mercat per al compliment dels objectius 2030

    Mesa Redonda
    Hispack Unboxing
    16:30

    Descobrint les claus i les tendències que modelaran el sector del packaging els pròxims anys

    Mesa Redonda
    Hispack Unboxing
    17:00

    Sostenibilitat i disseny

    Side Event
    Side events
    17:30

    Fòrum Gràfic: Printing our Future

    Keynote
    Hispack Unboxing

    Topic tracks

    From Challenges to AchievementsSostenibilitatBrand PackagingDiseñoBoostersNormativaLogísticaInnovaciónDigitalizaciónAutomatització de la Maquinària I El ProcésGestió Del TalentTransferència de ConeixementMercados InternacionalesRuta Guiada

    Co-located events

    Graphispag 2027

    Separate ticket

    Co-located seminars

    Procurement Day

    Paid

    Engineers Day

    Paid

    Best in Class

    Paid

    Awards

    Best in Class

    Annual (edition-Specific)

    Hispack's Best in Class programme recognises brands and industrial clients that have turned packaging into a business driver — driving higher sales, better positioning and greater market impact. Projects are selected for innovation, transformative impact, knowledge transfer and sustainability. The third edition runs in 2027, with an open call in July 2026, project selection in January 2027 and presentations during Hispack from 4 to 7 May 2027

    Food SectorCosmetic SectorPharmaceutical SectorBeverage SectorConsumer ElectronicsChemical SectorIndustrial Goods SectorLogistics & Retail Sector
    source

    Premios Liderpack

    Annual

    Spain's most important awards for packaging, containers and point-of-sale advertising (PLV), organised by the Spanish Packaging Association (Graphispack Asociación) and Hispack. Established in 1995, they serve as the gateway to the international WorldStar for Packaging Awards. The 2027 ceremony is part of the Hispack activities programme

    PackagingPLV (Point-of-Sale Advertising)Diseño Joven (Young Design)
    source

    Sponsors

    Media Partner Premiumpack (Premiumpack Sector Zone)

    How the last edition performed

    Previous edition

    Current edition

    2027 · 37,000 visitors · 900 exhibitors

    Fira de Barcelona forecasts Hispack 2027 to exceed 900 exhibitors (10% more than 2024) and, together with co-located Graphispag, to attract 37,000 visitors, 15% international. More than a quarter of Hispack exhibitors are expected to be international. The 2027 edition is the 20th, marking 45 years of history, and runs 4–7 May 2027 at the Gran Via venue. Hispack alone targets more than 26,000 visitors; the 37,000 figure is the combined Hispack + Graphispag forecast

    Forecast — not final

    Visitors

    26,273

    Exhibitors

    819

    Floor area (sqm)

    36,000

    Exhibitor countries

    28

    Growth over time

    Edition recap

    Hispack 2024: 19th edition drives sustainable packaging solutions

    Hispack 2024 closed its 19th edition on 10 May 2024 at Fira de Barcelona's Gran Via venue with 26,273 visitors, 11% of them international. The show received 3.9% more visitors than the 2022 edition excluding Graphispag-accredited visitors (24,287). In total, Hispack 2024 brought together 819 exhibitors from 28 countries across 36,000 m² of net exhibition space in Halls 2 and 3.

    Sustainability was the dominant theme of the edition, with innovations and activities focused on helping manufacturers and brands adapt packaging and their associated production and logistics processes to the new regulatory framework oriented towards circular economy principles of reduction, recycling and reuse. Exhibitors reported satisfaction with the quality of visitors and their interest in solving concrete sustainability challenges.

    The visitor profile study, carried out by consultancy MarketAAD, showed that 88.5% of attendees decide or prescribe the purchase of packaging solutions in their companies, and 46.1% approve direct purchases across materials, machinery, logistics and automation. 9,000 brand owners (42% of visitors) from over 3,000 unique companies attended, with 45% from the food and beverage industry and 55% from other manufacturing sectors including pharmaceuticals, chemicals, drugstores, perfumery and cosmetics, and industrial goods. 75% of Spain's 25 largest food companies by turnover visited the show.

    International attendance reached 11%, with more than half of international visitors coming from Italy, Portugal, Germany and France. The focused buyer programmes for Mexico, Tunisia, Morocco, Poland and Japan accounted for 18% of total international visitors. The Spanish Solutions initiative, organised in collaboration with amec envasgraf, facilitated more than 800 scheduled business meetings between exhibitors and buyers from key countries.

    The next edition of Hispack will take place from 4 to 7 May 2027, celebrating the show's 20th edition and 45 years of history.

    New this edition

    • 1

      20th edition and 45 years of history

      Hispack 2027 marks the show's 20th edition and 45 years since its founding. The anniversary will be celebrated with a reinforced content programme, a commemorative multidisciplinary proposal 'La Piel de la Sociedad' and a gala dinner at the MNAC

      Source
    • 2

      EU Packaging and Packaging Waste Regulation (PPWR) focus

      The 2027 content programme gives particular attention to Regulation (EU) 2025/40 on packaging and packaging waste, which enters into application six months before the event. It introduces a mandatory recyclability classification system and a phased implementation timetable that will directly influence demand for the solutions on display

      Source
    • 3

      Co-location with Graphispag 2027

      Hispack 2027 runs alongside Graphispag, the leading graphic arts trade fair, which occupies Hall 1 while Hispack occupies Halls 2 and 3. This brings a further hundred exhibitors and generates synergies in design, printing, labelling, coding and graphic and visual communication solutions for packaged products and Point-of-Sale Advertising (POS). Together the two events expect more than 1,000 exhibitors and 37,000 visitors, 15% international

      Source
    • 4

      Greater prominence for automation, robotics and intralogistics

      Hispack 2027 will give increasing prominence to automation, robotics and intralogistics, in line with current requirements for efficiency, traceability and sustainability. Process machinery, automation and robotics will represent 50% of the offering alongside packaging materials, confirming the show's ability to integrate proposals aligned with new market demands

      Source

    Testimonials

    A very good match has been achieved between the show's offer, which is fully representative of the packaging industry, and the sectors of interest to visitors at a time of transformation driven by sustainability

    Xavier Pascual · Director of Hispack · Hispack / Fira de Barcelona · 2024

    The fair has attracted visitors with decision-making power thanks to a powerful commercial offer representative of the entire packaging life cycle and a programme of activities that has promoted interaction and sector debate at a time of transformation like the current one

    Jordi Bernabeu · President of Hispack · Hispack / Fira de Barcelona · 2024

    These presentations will allow international visitors to learn first-hand, in a quick, dynamic and brief format, about real case studies applied in client companies. I am convinced that they will feel fully identified with the problems that will be raised and learn how they have been solved

    Luis Villegas · President of amec envasgraf · amec envasgraf · 2024

    Next edition outlook

    2027-05-04 – 2027-05-07
    confirmed

    Hispack 2027 will celebrate its 20th edition and 45 years of history from 4 to 7 May 2027 at Fira de Barcelona's Gran Via venue. The show aims to exceed 900 exhibitors, 10% more than in 2024, with more than a quarter of participating companies expected to be international. The commercial offering will be balanced 50/50 between machinery and packaging materials and solutions, with automation, robotics and intralogistics gaining further prominence. Hispack 2027 will run alongside Graphispag, the leading graphic arts trade fair, which will occupy Hall 1 while Hispack occupies Halls 2 and 3. Together, the two events expect more than 1,000 exhibitors and 37,000 visitors, 15% of whom will be international. A reinforced content programme will address key packaging challenges including sustainability, eco-design, digitalisation, innovation in materials, energy efficiency, smart logistics and new technologies, with particular attention to the EU Packaging and Packaging Waste Regulation (PPWR) which enters into application six months before the event

    Stronger emphasis on the EU Packaging and Packaging Waste Regulation (PPWR), which enters into application six months before the show, with a reinforced content programme on regulatory compliance and recyclability classification Increased presence of process machinery, automation, robotics and intralogistics, with the offering balanced 50/50 between machinery and packaging materials and solutions Greater international participation, with more than a quarter of exhibitors expected from outside Spain Co-location with Graphispag in Hall 1, adding a further hundred exhibitors from the graphic arts sector and generating synergies in design, printing, labelling, coding and Point-of-Sale Advertising Commemorative 20th-anniversary activities including a multidisciplinary proposal 'La Piel de la Sociedad' and a gala dinner at the MNAC

    Impact

    A bigger and stronger platform

    Hispack 2024 confirmed its position as the leading packaging trade fair in the Iberian market and one of the foremost in Europe, closing its 19th edition with 26,273 attendees — 3.9% more than 2022 excluding Graphispag-accredited visitors. The show brought together 819 exhibitors from 28 countries across 36,000 m² of net exhibition space in Halls 2 and 3 at Fira de Barcelona's Gran Via venue. Sustainability was the defining theme, with exhibitors presenting innovations and solutions to help manufacturers and brands adapt packaging and associated production and logistics processes to the new regulatory framework oriented towards circular economy principles of reduction, recycling and reuse. The Spanish Minister of Industry and Tourism, Jordi Hereu, visited the show and described it as a magnificent thermometer of the industrial climate. Exhibitors reported high satisfaction with the quality of visitors and their interest in solving concrete sustainability challenges

    Audience quality

    High-value decision-makers

    The visitor profile study by consultancy MarketAAD revealed that 88.5% of Hispack 2024 attendees decide or prescribe the purchase of packaging solutions in their companies. Of these, 46.1% approve direct purchases across materials, machinery, logistics and automation, while 27% decide with other people and 15.4% suggest it. Only 11.5% are not involved in purchasing responsibility. The most numerous positions among visitors were area manager (32.5%), technician (31.8%), and general manager, manager or owner (23.1%). Professional profiles in purchasing, production/factory, commercial/sales, engineering, packaging and R&D also increased. 9,000 brand owners (42% of total visitors) from more than 3,000 unique companies attended. Of these companies, 45% were from the food and beverage industry and 55% from other manufacturing sectors including pharmaceuticals, chemicals, drugstores, perfumery and cosmetics, and industrial goods. 75% of Spain's 25 largest food companies by turnover visited the show, along with 88% coverage in perfumery and cosmetics and 60% in beverages

    Exhibitor outcomes

    Real business growth

    92.2% of Hispack 2024 exhibitors confirmed the attendance of the visitor profile they desired, according to the organiser's exhibitor opinion survey. Exhibitors were generally satisfied with the business contacts made, highlighting the quality of visitors and their interest in resolving specific challenges linked to the sustainability of both packaging itself and associated production technology. Hispack 2024 attracted 819 exhibitors from 28 countries, with 30% of exhibitors coming from outside Spain. Turkey was the largest foreign exhibitor country with 82 companies, followed by Italy (42), China (41), Germany (29) and France (16). The show's commercial offer was split 60% processing equipment and machinery versus 40% materials and packaging elements. The Spanish Solutions programme facilitated more than 800 scheduled business meetings between exhibitors and international buyers. and https://www.hispack.com/en/press-release/hispack_s011/hispack-increases-its-international-offer-with-companies-from countries/

    Intelligence

    Market context

    Key market insights, trends, news and related events to help you understand the bigger picture.

    Europe — Iberian Peninsula and Southern Europe, with global relevance via international exhibitors and buyers

    Why it matters

    Hispack 2027 arrives at a pivotal regulatory and commercial moment for the packaging industry. The PPWR entered into application on 12 August 2026, nine months before the show, introducing a directly applicable EU regulation that will reshape how packaging is designed, sourced, imported, distributed and sold across the single market. For Iberian and Southern European buyers and exhibitors, Hispack is the first major regional trade show where the practical implications of the new framework can be assessed against concrete machinery, materials and automation solutions. Eco-modulated EPR fees now create immediate financial consequences for packaging decisions, strengthening the commercial case for designing with circularity in mind. The show's 50/50 balance between machinery and packaging materials mirrors the dual challenge facing the industry: investing in production technology while reformulating packaging designs for recyclability, reuse and recycled content. With 88.5% of Hispack 2024 attendees involved in purchasing decisions and 46.1% approving direct purchases, the show delivers an audience with genuine buying authority. The co-location with Graphispag adds a further hundred exhibitors from the graphic arts sector, creating an integrated platform where design, printing, labelling, coding and packaging machinery converge. As Spain's packaging market grows toward USD 27.75 billion by 2031, driven by processed food exports and e-commerce parcel volumes, Hispack 2027 provides the cross-sector meeting point for the entire packaging value chain in Southern Europe

    Industry trends

    Key trends shaping this market and its wider industry.

    01

    PPWR regulatory transformation reshapes packaging economics

    The EU Packaging and Packaging Waste Regulation (PPWR, Regulation (EU) 2025/40) entered into application on 12 August 2026, replacing Directive 94/62/EC with a directly applicable harmonised framework covering the full life cycle of packaging. Initial requirements include PFAS restrictions in food-contact packaging, a maximum 50% empty space limit for transport and e-commerce packaging, and mandatory recyclability by 2030. Eco-modulated Extended Producer Responsibility (EPR) fees now reward lightweight, mono-material, recyclable formats with lower producer fees while penalising difficult-to-recycle formats. The regulation phases in further requirements through 2040, requiring ongoing adaptation across supply chains, procurement, compliance and logistics functions. and https://www.londonpackagingweek.com/2026/08/03/packaging-enters-a-new-economic-era-as-regulation-reshapes-competitive-advantage/

    Source
    02

    Recycled content supply crunch creates competitive advantage

    PPWR introduces recycled-content requirements of up to 30% across certain plastic packaging categories by 2030, but the supply of high-quality recycled plastic is struggling to keep pace. Post-consumer recycled (PCR) plastic already costs around one-third more than virgin polymer, while European recycling-capacity growth slowed from 17% to 6% between 2021 and 2023. Businesses that secure resilient PCR supply chains today are likely to compete from a position of strength as demand accelerates over the remainder of the decade

    Source
    03

    Spain packaging market grows on processed food exports and e-commerce

    The Spain packaging market reached USD 22.58 billion in 2026 and is projected to climb to USD 27.75 billion by 2031, a 4.21% CAGR. Plastic packaging held 54.54% of the market in 2025, with paper and paperboard forecast to gain share. The agri-food sector delivered a EUR 12.054 billion trade surplus in the first seven months of 2025, locking in baseline demand for corrugated shippers, aseptic cartons and vacuum-skin films. Parcel traffic reached 1.303 billion in 2024 and is forecast to grow a further 5.4% in 2025, intensifying demand for corrugated mailers and protective packaging

    Source
    04

    Automation, robotics and intralogistics gain prominence

    Automation and robotics are expanding rapidly across packaging lines, helping reduce labour dependence and improve throughput. Process machinery, automation and robotics will represent 50% of the Hispack 2027 offering alongside packaging materials and solutions, reflecting the industry's investment priorities. Intralogistics and smart manufacturing technologies are increasingly integrated into packaging operations, driven by requirements for efficiency, traceability and sustainability. and https://www.packexpoeast.com/press-release/ai-automation-and-sustainability-lead-packaging-and-processing-trends

    Source
    05

    Digital Product Passports and traceability become operational priorities

    Digital Product Passports (DPPs) are expected to play a growing role in packaging, linking physical packaging to digital information on material composition, recycling instructions and product provenance. PPWR's harmonised labelling requirements and future DPP obligations are driving investment in traceability technologies including QR codes and digital labelling. Smart packaging solutions that improve compliance and consumer engagement are moving from pilot projects to commercial deployment

    Source
    06

    Material innovation and lightweighting

    Rising raw-material price volatility and regulatory pressure are pushing converters toward lightweight high-strength linerboard, mono-material solutions and fibre-based alternatives that trim freight costs per pallet while meeting recyclability requirements. Spain's processed food export surplus of EUR 12.054 billion in the first seven months of 2025 locks in baseline demand for corrugated shippers, aseptic cartons and vacuum-skin films

    07

    Strategic design and brand differentiation

    Packaging design is increasingly positioned as a strategic business driver rather than a purely functional cost. Brands are investing in design innovation, Point-of-Sale Advertising (POS) solutions and consumer-facing packaging that supports sustainability narratives while maintaining shelf appeal and product protection

    Market news

    Latest updates from across the market.

    EU Packaging and Packaging Waste Regulation (PPWR) enters into application

    Read

    Smithers report: PPWR, EPR and circularity redefine packaging competitive advantage

    Read

    Hispack 2027 to mark 20th edition with 10% exhibitor growth and PPWR focus

    Read

    Allforpack Emballage Paris moves to June 2027 at Paris Expo Porte de Versailles

    Read

    Interpack 2026 closes in Düsseldorf with over 2,800 exhibitors from 65 countries

    Read

    European and global packaging trade fair circuit, 2027

    January 2027 to October 2027 — the densest period is February to July 2027, with at least five major packaging events across Europe

    Hispack 2027 sits within a dense calendar of packaging trade fairs across Europe and beyond. The circuit spans regional specialist events in the Netherlands, Germany, Switzerland and the UK, national flagship shows in France and Sweden, the global heavyweight Interpack in Düsseldorf, and major events in Asia and Latin America. For Iberian and Southern European buyers and exhibitors, Hispack is the primary regional meeting point, while Interpack remains the global benchmark. The co-location strategy — Hispack with Graphispag, Empack with Packaging Innovations — is a recurring pattern that broadens audience reach across adjacent sectors. Source note: dates compiled from organiser websites as of September 2026

    4–7 May 2027

    Empack Den Bosch 2027

    's-Hertogenbosch, Netherlands

    The 24th edition takes place at Brabanthallen Den Bosch on 14–15 April 2027, alongside Packaging Innovations

    website
    4–7 May 2027

    Hispack 2027

    Barcelona, Spain

    20th edition and 45 years of history. Expects 900+ exhibitors and, together with Graphispag, 37,000 visitors (15% international). Focus on PPWR, sustainability, automation and intralogistics

    website
    4–7 May 2027

    Allforpack Emballage Paris 2027

    Paris, France

    Moved from November 2026 to June–July 2027. Increased presence of machinery in full operation, with focus on decision-makers and purchasers from Francophone markets

    website
    4–7 May 2027

    RosUpack 2027

    Moscow, Russia

    31st edition at Crocus Expo, Pavilions 2 and 3. Open 15–17 June 10:00–18:00 and 18 June 10:00–16:00

    website
    4–7 May 2027

    FACHPACK 2027

    Nuremberg, Germany

    Annual event at Messezentrum Nürnberg. Open Tuesday 21 September 09:00–18:00, Wednesday 22 September 09:00–18:00 and Thursday 23 September

    website
    4–7 May 2027

    Scanpack 2027

    Gothenburg, Sweden

    Held at Svenska Mässan, Gothenburg

    website
    4–7 May 2027

    Empack Dortmund 2027

    Dortmund, Germany

    Held at Messe Dortmund. Ticket pre-sales start autumn 2026

    website
    4–7 May 2027

    Sino-Pack 2027

    Guangzhou, China

    Held at Area B, China Import and Export Fair Complex, Guangzhou. Open 4–5 March 09:30–17:30 and 6 March 09:30–15:30

    website

    February–April 2027 (European regional circuit)

    Empack Dortmund 2027Sino-Pack 2027Empack Den Bosch 2027

    Regional events in Germany, China and the Netherlands set the stage for the main European spring season. Empack Den Bosch and Packaging Innovations are co-located, while Sino-Pack in Guangzhou serves the Asia-Pacific market

    May–July 2027 (Iberian and Western European core)

    Hispack 2027RosUpack 2027Allforpack Emballage Paris 2027

    Hispack 2027 in Barcelona anchors the Iberian market in early May, followed by RosUpack in Moscow in mid-June and Allforpack Emballage Paris in late June–early July. These three events cover Southern, Eastern and Western European markets in a concentrated eight-week window

    September–October 2027 (DACH and Nordic autumn season)

    FACHPACK 2027Scanpack 2027

    FACHPACK in Nuremberg and Scanpack in Gothenburg close the major European circuit for 2027, serving the DACH and Nordic markets respectively

    Event dates and details compiled from official organiser websites and trade press as of September 2026. All dates should be verified with the respective organisers as schedules may change

    Plan your trip

    Travel & logistics

    Local currency · EUR

    Arrival airports

    Choose from the following airports, with convenient access to the event and venue.

    BCN

    Josep Tarradellas Barcelona-El Prat Airport

    Direct metro connection via L9 Sud to Europa|Fira station (approximately 19–30 minutes). Aerobus express shuttle connects both terminals to Plaça d'Espanya every 10–15 minutes. From Plaça d'Espanya, take the X3 bus or FGC train to the venue. and https://www.tmb.cat/en/home

    12 km

    to venue

    15–20 minutes

    by car

    GRO

    Girona-Costa Brava Airport

    Regional airport served primarily by low-cost carriers. Transfer to Barcelona by bus or car

    95 km

    to venue

    1 hour 15 minutes

    by car

    REU

    Reus Airport

    Small regional airport south of Barcelona, mainly serving seasonal and low-cost flights

    100 km

    to venue

    1 hour 20 minutes

    by car

    Hotel tiers

    A range of accommodation options near the venue and across key areas.

    Budget / 3-star
    L'Hospitalet de Llobregat / Fira district

    USD 90–150 / night

    Practical options within walking distance or a short metro ride from Fira Gran Via. Examples include Travelodge Barcelona Fira (550 m from venue) and Hampton by Hilton Barcelona Fira Gran Via (200 m). Prices are estimates for early May 2027 trade-fair season and may rise closer to the event

    Mid-range / 4-star
    Plaça Europa / Gran Via / Fira district

    USD 150–280 / night

    Business-class hotels near the venue and along Gran Via. Examples include Hotel Porta Fira 4* Sup (150 m from venue), Alexandre Fira Congress (200 m), Renaissance Barcelona Fira Hotel (350 m) and Catalonia Gran Via BCN. Prices are estimates and subject to trade-fair peak pricing

    Premium / 5-star
    Barcelona city centre / Passeig de Gràcia

    USD 280–500 / night

    Luxury hotels in central Barcelona with excellent transport links to Fira Gran Via via metro, taxi or private transfer. Examples include Alma Barcelona (5-star, near Passeig de Gràcia) and Hotel El Palace Barcelona. Prices are estimates for May 2027 and may exceed these ranges during major trade fairs

    Local transport

    Get around the city with these convenient transport options.

    Metro (TMB)

    Estimated cost€2.90 single (zone 1, 2026); airport ticket €5.90
    Best forL9 Sud: Fira and Europa|Fira stations; L10 Sud: Foc station

    The L9 Sud connects Fira Gran Via directly with both terminals of Barcelona-El Prat Airport and with the city centre, with stations Fira and Europa|Fira inside the venue complex. The L10 Sud serves the Foc station for the North Access. Metro operates daily between 5 am and midnight, with uninterrupted weekend service. A T-Casual card (10 journeys) costs €13.00 (zone 1, 2026)

    FGC (Catalan Government Railways)

    Estimated costZone 1 fare (approx. €2.90 single, 2026)
    Best forLines S8, S33, R6, R5, S4 to Europa|Fira station

    The Europa|Fira station of the FGC connects the venue with Barcelona city centre and surrounding cities including Plaça Espanya. All trains on lines S8, S33, R6, R5 and S4 stop at Europa|Fira. Journey from Plaça Espanya takes approximately 10 minutes

    Bus (TMB)

    Estimated cost€2.90 single (zone 1, 2026)
    Best forLines H12, V1, 79, 65, 46, V3, H16

    Several bus routes stop in the vicinity of Fira Gran Via. Line 46 connects Barcelona-El Prat Airport to Plaça Espanya via Av Granvia – Centre Comercial. Night buses N15, N16, N17 and N18 also serve the area

    Aerobus express shuttle

    Estimated cost€7.45 single, €12.85 return (2026 official fare)
    Best forBCN Airport T1/T2 – Plaça de Catalunya (with stops at Plaça Espanya)

    The Aerobus runs 24/7 every 5–10 minutes and reaches Plaça de Catalunya in approximately 35 minutes. It stops at Plaça Espanya in both directions, from where the FGC train or bus connects to the venue. Children under 4 ride free. Ordinary TMB tickets are not valid on the Aerobus

    Taxi

    Estimated costApprox. €30–40 from airport; €15–20 from city centre; Fira Gran Via origin surcharge €3.30
    Best forDirect to Fira Gran Via from anywhere in Barcelona

    Barcelona has more than 10,500 official black-and-yellow taxis with designated stops at the venue. All taxis have a green availability light, visible taximeter and credit card payment. A €4.60 airport surcharge applies for airport pick-ups/drop-offs, plus a €3.30 surcharge for journeys originating at Fira Gran Via. The AMB Taxi Barcelona app allows fare checks

    Parking

    Estimated cost$18 per day (approx.)
    Best forFira Gran Via perimeter parking (7 lots)

    Fira Gran Via has 7 parking lots with a total of 4,500 parking spaces. Two main garages, C and D, serve the venue. Additional parking is available at Plaça Espanya. The venue is connected to major motorways including AP-7, AP-2, A-2, C-16, C-58, C-31, C-32 and C

    Plan your trip

    Visa & entry documents

    Check the latest visa requirements and entry guidelines before travelling.

    Visa required
    ATA Carnet: accepted
    TypeWho needs itFeeProcessing
    Schengen Short-Stay Visa (Type C) – BusinessNationals of third countries listed in Annex I of Regulation (EU) 2018/1806 who are not covered by visa-exemption agreements, travelling to Spain for business meetings, conferences, trade fairs, or other professional purposes for stays of up to 90 days within any 180-day period$90.0015 calendar days standard

    Citizens of EU/EEA countries and Switzerland do not need a visa. Under Annex II of Regulation (EU) 2018/1806, nationals of many other countries — including the United States, Canada, the United Kingdom, Australia, New Zealand, Japan, South Korea, Brazil, Argentina, Chile, Mexico, and others — may enter Spain and the Schengen Area visa-free for business purposes for up to 90 days within any 180-day period. Spain has also extended visa-free access to nine Caribbean nations (Antigua and Barbuda, Bahamas, Barbados, Dominica, Grenada, St Kitts and Nevis, St Lucia, St Vincent and the Grenadines, Trinidad and Tobago) and eight African countries (Botswana, Namibia, Eswatini, Lesotho, Mauritius, Seychelles, Cape Verde, Rwanda) as of 2026. Always verify the latest list on the official Spanish Ministry of Foreign Affairs website before travel. and https://eur-lex.europa.eu/legal-content/EN/TXT/PDF/?uri=CELEX:32018R1806&from=en

    Spain is a full contracting party to the ATA Convention and accepts ATA Carnets for commercial samples, professional equipment, and goods for exhibitions and fairs. The ATA Carnet allows temporary duty-free admission of goods for trade shows without paying import duties, taxes, or depositing guarantees at each customs point, provided the goods are re-exported within the validity period. The Carnet is valid for 12 months. Since 1 June 2026, the digital eATA system is operational across the 27 EU member states, including Spain, with a transition period during which both digital and paper formats remain valid. Exhibitors should obtain their ATA Carnet through their local Chamber of Commerce. and https://www.easycarnet.com/traveling-to-spain/

    Official visa page

    Weather

    Barcelona in early May has a mild Mediterranean spring climate. Average high temperature is 22°C and average low is 14°C. May receives approximately 42.9 mm of rainfall, with about 8 hours of sunshine per day. Humidity averages around 73%. Light layers and a compact umbrella or rain jacket are recommended for the show floor and commuting

    Plan for the climate

    Check temperatures and pack accordingly

    Venue connectivity

    Fira Gran Via is directly connected to Barcelona-El Prat Airport (BCN) via Metro Line L9 Sud, with stations Fira and Europa|Fira inside the venue complex. The metro operates daily between 5 am and midnight. FGC commuter rail lines S8, S33, R6, R5 and S4 stop at Europa|Fira, linking the venue to Barcelona city centre and surrounding cities. Several bus routes serve the venue, including H12, V1, 79, 65, 46, V3 and H16. Barcelona has more than 10,500 taxis with designated stops at the venue. The venue is connected to major motorways including AP-7, AP-2, A-2, C-16, C-58, C-31, C-32 and C. and https://www.firabarcelona.com/en/gran-via/

    Ride-hailing

    Taxis

    Public transit

    Car rentals

    Cultural notes

    Useful information to help you have a smooth and respectful visit.

    Business culture in Catalonia and Spain

    Barcelona and Catalonia have a distinct business culture within Spain, with Catalan and Spanish both widely used in professional settings. English is commonly spoken in international business contexts, particularly in the packaging and industrial sectors. Business meetings tend to be relationship-oriented and may begin with informal conversation before addressing commercial topics. Lunch is typically taken between 14:00 and 15:30, and business dinners often start at 21:00 or later. Punctuality is expected for business appointments, though social engagements may start later than scheduled

    Language and communication

    While Hispack's official communications are published in Catalan, Spanish and English, the show floor and conference programme operate in a multilingual environment. Catalan is the co-official language of Catalonia alongside Spanish, and many exhibitors and visitors from the region will use Catalan in informal conversation. English is the primary language for international business at the show

    Local customs and etiquette

    A handshake is the standard greeting in business settings for both men and women. Business cards are commonly exchanged, though digital alternatives are increasingly used. Dress code for trade shows is business casual to business formal, with suits more common among senior management. The evening meal is typically the main social occasion, and accepting an invitation to dinner is an important relationship-building opportunity. Tipping is not obligatory but rounding up or leaving 5-10% in restaurants is appreciated

    Public holidays and timing

    Hispack 2027 runs from Tuesday 4 to Friday 7 May 2027. In Spain, 1 May (Labour Day) is a public holiday, but the show dates fall after this. There are no major Catalan public holidays during the show week. Daylight saving time is in effect, with sunset around 21:00

    Practical guides

    Visitor & Exhibitor Essentials

    Everything needed to arrive prepared, navigate the event, and make the visit productive.

    Flights

    Destination: Josep Tarradellas Barcelona-El Prat Airport (BCN)

    Book flights early for May trade-fair season. BCN is the primary international gateway. Direct metro L9 Sud connection from both terminals to Europa|Fira station. Low-cost carriers serve Girona and Reus airports, but transfers add 1–1.5 hours by road

    Visa

    Whether you need a visa to attend Hispack 2027 depends on your nationality. Citizens of the EU/EEA, Switzerland, the United States, Canada, the United Kingdom, Australia, New Zealand, Japan, South Korea, and many other countries may enter Spain visa-free for business purposes for up to 90 days within any 180-day period. Nationals of countries listed in Annex I of Regulation (EU) 2018/1806 must obtain a Schengen short-stay visa (Type C) before travelling. All visitors must meet the general entry conditions for Spain, including holding a valid passport, proof of sufficient financial means (minimum €122.10 per person per day in 2026), and travel medical insurance covering at least €30,000

    Processing: 15 calendar days standard

    For business travel to a trade fair, the visa application should include an original invitation letter from the event organiser or the Spain-based company, plus a letter from the applicant's employer. Applications must be lodged in person at the Spanish consulate or visa application centre for the applicant's jurisdiction. It is advisable to apply at least 15 days before travel and no earlier than 6 months before. The visa fee is €90 for adults; children aged 6–12 pay €45, and children under 6 are exempt

    Official

    Hotels

    Find a stay near the venue with options for every budget.

    Check-in (recommended)

    2027-05-04

    Check-out (recommended)

    2027-05-07

    Areas to stay

    Plaça Europa / Gran Via (closest to Fira Gran Via, 150–550 m walking distance, best for exhibitors and visitors wanting minimal commute) · L'Hospitalet de Llobregat (adjacent to the venue, good budget and mid-range options) · Barcelona city centre / Passeig de Gràcia / Plaça Espanya (wider choice of dining, nightlife and culture, 15–25 minutes to venue by metro L9 Sud or FGC) · Sants / Barcelona Sants station area (convenient for rail arrivals and metro connections to the venue)

    Budget / 3-star

    $90–$150 per night

    Mid-range / 4-star

    $150–$280 per night

    Premium / 5-star

    $280–$500 per night

    Transport

    Get to the venue and around the city with these options.

    Airport → venue: The most direct route from Barcelona-El Prat Airport (BCN) to Fira Gran Via is Metro Line L9 Sud, which connects both airport terminals directly to the venue via the Fira and Europa|Fira stations. Journey time is approximately 19–30 minutes and the airport ticket costs €5.15–€5.90 (2026 fares). The metro operates daily between 5 am and midnight. Alternatively, the Aerobus express shuttle runs every 10–15 minutes from both terminals to Plaça d'Espanya (approximately €6.75 single, €11.65 return), from where you can take the FGC train or bus to the venue. A taxi from the airport to the venue costs approximately €30–40 and takes 15–20 minutes

    Hotel → venue: If staying in the Fira district or L'Hospitalet, most hotels are within a 5–15 minute walk of the venue entrances. For hotels in central Barcelona, the fastest connection is Metro L9 Sud to Europa|Fira or Fira station, with journey times of 15–25 minutes from Plaça Catalunya, Passeig de Gràcia or Sants. FGC trains on lines S8, S33, R6, R5 and S4 also stop at Europa|Fira and connect the venue with Plaça Espanya and surrounding cities. Barcelona has more than 10,500 taxis and the venue has dedicated taxi stops

    Ride-hail: Barcelona has more than 10,500 official black-and-yellow taxis with designated stops at Fira Gran Via. All taxis have a green light for availability, a visible taximeter and credit card payment systems. The official AMB Taxi Barcelona app allows you to check approximate fares. Ride-hailing services such as Uber and Cabify operate in Barcelona, though availability may be more limited than in other European cities and is subject to local regulations

    Public transit: Fira Gran Via is served by two metro lines: L9 Sud (stations Fira and Europa|Fira) and L10 Sud (station Foc). The L9 Sud connects directly to Barcelona-El Prat Airport and the city centre, with connections to L1 at Torrassa and L5 at Collblanc. FGC regional train lines S8, S33, R6, R5 and S4 stop at Europa|Fira. Multiple bus routes serve the venue including H12, V1, 79, 65, 46, V3 and H16. A standard TMB single ticket costs approximately €2.65 (2026 fare). and https://www.tmb.cat/en/home

    Parking: Fira Gran Via has 7 parking lots around its perimeter with a total of 4,500 parking spaces. Two main parking garages, C and D, serve the venue, with GPS coordinates 41.35448, 2.12698. Electric vehicle charging points are available within the venue parking areas. The venue is connected to major motorways and roads including AP-7, AP-2, A-2, C-16, C-58, C-31, C-32 and C

    Weather

    Plan and pack for the event climate.

    Month: May

    Temperature: 14°C to 22°C

    Seasonality: Spring with mild temperatures; approximately 42.9 mm of rain across the month and about 8 hours of daily sunshine

    Packing: Pack light layers, a compact umbrella or rain jacket, and comfortable walking shoes for the show floor. Business casual to business formal attire is appropriate

    Itinerary builder

    Add priorities and side trips to make the most of your visit.

    Add side trips

    Default day plan

    1. 07:30Breakfast at hotel; check weather and pack bag with show essentials
    2. 08:15Metro L9 Sud from Europa|Fira station to Fira Gran Via
    3. 08:30Badge collection and venue entry via North or South Access
    4. 09:00Morning sessions: Halls 2 and 3 — Packaging Machinery & Process; Labelling & Bottling
    5. 11:00Networking coffee break at venue restaurant/café
    6. 11:30Hall 1 — Graphispag co-located fair: design, printing and graphic communication synergies
    7. 13:00Lunch at Gran Via 2 Shopping Centre or venue restaurant
    8. 14:00Afternoon sessions: Brand Packaging, Industrial Packaging, Logistics, Automation & Robotics
    9. 16:00Conference programme: PPWR regulatory session and sustainability talks
    10. 18:00Exit venue; optional evening visit to Plaça d'Espanya or Montjuïc

    Plan your trip

    Planning

    Best day to visit: Tuesday 4 May 2027 or Wednesday 5 May 2027

    The opening day (Tuesday 4 May) features the institutional welcome, the Mexico National Day programme and the first full day of Hispack Unboxing keynotes and panel discussions. Wednesday 5 May includes the Procurement Day congress, Engineers Day, the Morocco National Day and the Digitalisation sessions, making it the busiest programme day. Thursday 6 May focuses on cosmetics and personal care packaging and Japan Day. Friday 7 May typically has reduced hours and lighter traffic

    T-90

    Book flights and accommodation in Barcelona for 3–4 nights — May is peak trade-fair season in Barcelona; hotel rates in the Fira/Plaça Europa area rise sharply closer to the event. Book early to secure mid-range options at reasonable prices

    T-60

    Register for a visitor badge via the official Hispack website — Hispack is a trade-only event. Visitor registration is typically free when completed in advance; check the official site for the current registration process. Bring a valid ID or passport for badge collection

    T-30

    Review the programme and identify priority sessions, exhibitors and halls — Hispack 2027 occupies Halls 2 and 3, while co-located Graphispag occupies Hall 1. Priority sessions include the PPWR-focused content programme, Hispack Unboxing keynotes, and the Hispack International Programme

    T-14

    Confirm travel documents, visa (if applicable) and travel insurance — Non-EU visitors should verify Schengen entry requirements. Business visa applications require an invitation letter and should be lodged at least 15 days before travel

    T-7

    Download the official Hispack app or save the show floor map and exhibitor list — The venue is large — Halls 2 and 3 for Hispack plus Hall 1 for Graphispag. Plan a focused route through the five sectors

    T-1

    Check weather forecast and pack accordingly — Early May in Barcelona averages 14–22°C with about 43 mm of rain across the month. Pack light layers and a compact umbrella or rain jacket

    Sample visitor itinerary

    Route-optimised day
    07:30

    Breakfast at hotel; check weather and pack bag with show essentials

    Hotel
    08:15

    Metro L9 Sud from Europa|Fira station to Fira Gran Via

    Europa|Fira station
    08:30

    Badge collection and venue entry via North or South Access

    Fira Gran Via entrance
    09:00

    Morning sessions: Halls 2 and 3 — Packaging Machinery & Process; Labelling & Bottling

    Halls 2–3
    11:00

    Networking coffee break at venue restaurant/café

    Fira Gran Via catering area
    11:30

    Hall 1 — Graphispag co-located fair: design, printing and graphic communication synergies

    Hall 1
    13:00

    Lunch at Gran Via 2 Shopping Centre or venue restaurant

    Gran Via 2 / Fira Gran Via
    14:00

    Afternoon sessions: Brand Packaging, Industrial Packaging, Logistics, Automation & Robotics

    Halls 2–3
    16:00

    Conference programme: PPWR regulatory session and sustainability talks

    Conference centre, Hall 8
    18:00

    Exit venue; optional evening visit to Plaça d'Espanya or Montjuïc

    Plaça d'Espanya / Montjuïc

    Side trips

    6

    Montjuïc Hill

    Park and Cultural Complex

    3.5 km / 10 minutes by metro

    Home to the Joan Miró Foundation, MNAC (National Art Museum of Catalonia), Poble Espanyol and the Magic Fountain. Offers panoramic views over Barcelona and the port

    Plaça d'Espanya

    Urban Landmark

    3 km / 7 minutes by FGC

    Major transport hub and gateway to Montjuïc. Features the Venetian Towers and the Magic Fountain of Montjuïc (evening light and music show)

    Gran Via 2 Shopping Centre

    Shopping and Dining

    1 km / walking distance

    Large shopping centre immediately adjacent to Fira Gran Via with over 200 stores, restaurants, a cinema and a supermarket. Convenient for supplies or downtime during the show

    Camp Nou (FC Barcelona Stadium)

    Sports and Museum

    5 km / 15 minutes by metro

    Home of FC Barcelona, with a museum and stadium tour. Accessible via metro L9 Sud to Collblanc then L5

    Sagrada Família

    Architectural Landmark

    8 km / 25 minutes by metro

    Gaudí's iconic unfinished basilica, one of Barcelona's most visited attractions. Reachable via metro L9 Sud to Torrassa then L1 to Sagrada Família

    Poble Espanyol

    Open-Air Architectural Museum

    2.9 km / 12 minutes by taxi

    Open-air museum on Montjuïc featuring replicas of Spanish villages, artisan workshops, restaurants and cultural events

    Networking spots

    3

    Fira Gran Via catering areas

    Venue restaurants and cafeterias

    45 restaurants and cafeterias across the venue provide informal networking opportunities between sessions

    Gran Via 2 Shopping Centre

    Shopping centre dining and bars

    Adjacent to the venue with over 200 stores and a range of restaurants and bars suitable for less formal meetings

    Plaça d'Espanya area

    Urban dining and hotel bars

    A short FGC ride from the venue, with numerous restaurants, tapas bars and hotel lounges suitable for evening networking

    Budget

    Costs & budget

    Shell scheme

    EUR 358–458 / m²

    Raw space

    EUR 275–350 / m²

    Standard booth

    16 m²

    Estimated booth costs for Hispack 2027 based on third-party trade fair listing data. Official pricing has not been published on the Hispack website at the time of research. Shell scheme rates: €358–€458/sqm (from 16 m²). Raw space rates: €275–€350/sqm. Premiumpack and custom options available. Contact Fira de Barcelona for official quotes

    source

    Build your working budget

    Adjust the inputs below to create a directional event budget.

    Estimated budget
    Live estimate
    • Booth 16 m² × $408.00/m²$6,528.00
    • Hotel × 4 nights$400.00
    • Per diem × 4$340.00
    • Visa$90.00
    • Flight — Short-haul Europe (e.g., London, Paris, Frankfurt)$150.00
    Estimated total$7,508.00

    This is a directional estimate. Please verify live rates before booking.

    Cost reference

    Official cost items and estimated ranges for exhibitors.

    Raw space (29–49 m²)

    exhibitor · standard

    EUR 175–209 / per sqm

    official

    Stand Pack Standard (from 16 m²)

    exhibitor · standard

    EUR 4518 / per booth

    official

    Stand Pack Advanced (from 20 m²)

    exhibitor · standard

    EUR 5923 / per booth

    official

    Stand Pack Premiumpack (from 16 m²)

    exhibitor · premium

    EUR 4915 / per booth

    official

    Registration fee

    exhibitor · standard

    EUR 650 / per company

    official

    Compulsory insurance premium

    exhibitor · standard

    EUR 56 / per exhibitor

    official

    Custom-built stand

    exhibitor · custom

    EUR 450–950 / per sqm

    estimate

    Modular/rental stand

    exhibitor · modular

    EUR 250–450 / per sqm

    estimate

    Hotel — budget

    visitor · budget

    USD 90–150 / per night

    estimate

    Hotel — mid-range

    visitor · mid-range

    USD 150–280 / per night

    estimate

    Hotel — premium

    visitor · premium

    USD 280–500 / per night

    estimate

    Visa (Schengen short-stay Type C)

    visitor · standard

    USD 90 / per visa

    official

    Per diem (meals and incidentals)

    both · standard

    USD 50–120 / per day

    estimate

    Airport transfer — taxi

    both · standard

    EUR 24–40 / per trip

    estimate

    Airport transfer — metro L9 Sud

    both · standard

    EUR 5.15–5.9 / per trip

    official

    Airport transfer — Aerobus

    both · standard

    EUR 7.45–12.85 / single / return

    official

    Parking — daily

    both · standard

    USD 18 / per day

    estimate

    Decision

    Visit, exhibit, or skip?

    Should you go?

    Answer 6–8 questions to see whether Hispack 2027 is best for you as a visit, an exhibit, or a skip. Scores are guidance only — Hispack is a trade-only event for packaging, processing and logistics professionals, and 88.5% of 2024 attendees decide or prescribe purchases

    QUESTION 1 OF 8

    What best describes your company's packaging purchasing activity over the next 12 months?

    Decision matrix

    Compare participation options side by side to choose the best fit for your objectives.

    visit

    You have an active or exploratory packaging, labelling, automation or logistics project, can travel to Barcelona in early May 2027, and want direct access to 900+ exhibitors and a PPWR-focused conference programme

    Best for

    Packaging, procurement, design, operations, logistics and R&D professionals from end manufacturers, brands, converters and retail who need to evaluate suppliers, understand PPWR implications or benchmark solutions across machinery, materials, labelling and intralogistics

    Min. budget

    $1,200.00

    Timeline

    T-90 to T-30: book flights and 3–4 nights in a mid-range Fira-area hotel; register for a visitor badge in advance; identify priority exhibitors and sessions before travelling

    Risks

    May is peak trade-fair season in Barcelona — hotels and flights rise sharply closer to the event

    Hispack is trade-only; visitor badges are not automatically granted to the general public

    Four halls plus the co-located Graphispag make a focused route plan essential to avoid wasted time

    PPWR sessions and keynotes fill quickly — check the programme and reserve time in advance

    exhibit

    You have products or solutions ready to show in one of Hispack's five sectors, a stand budget and staff confirmed, and a lead-capture process in place to convert the high-decision-power audience

    Best for

    Packaging machinery, materials, labelling, bottling, logistics, automation and robotics suppliers — plus design, printing and coding companies — that want to reach Iberian and southern European buyers with purchasing authority

    Min. budget

    $12,000.00

    Timeline

    T-180 or earlier: confirm stand option and budget with Fira de Barcelona; register participation; plan stand design, staff and product displays. T-90: book travel and accommodation for the team. T-30: finalise lead-capture, follow-up process and pre-show invitations

    Risks

    Stand costs are a real commitment: registration fee €650 plus raw space from €175/sqm or Stand Pack from €4,518 for 16 m², excluding travel, build and staff costs

    Without a defined lead-capture and CRM follow-up process, exhibitor ROI is weak

    More than a quarter of exhibitors are expected to be international, increasing competitive intensity

    Travel and hotel costs in May in Barcelona can erode margin if not booked early

    skip

    Your company has no packaging, processing, logistics or automation activity, no purchasing influence in these areas, and no budget or capacity for a May 2027 trip to Barcelona

    Best for

    Professionals with no role in packaging, processing, labelling, logistics or automation purchasing, or companies with no near-term packaging project and no budget for international travel

    Timeline

    No action required. If circumstances change, monitor the official Hispack 2027 site for programme and exhibitor updates

    Risks

    Skipping removes the chance to meet Iberian buyers and suppliers in person ahead of PPWR-driven changes

    Competitors in packaging-adjacent sectors may use the show to build relationships you will not have

    A last-minute decision to attend or exhibit is likely to cost more and offer less choice of stand space and hotels

    Book with

    Partners

    Hispack Partners & Collaborators

    Partners and collaborators

    Official page listing companies, associations and institutions working with Hispack, grouped as Media partners, collaborators and Partner digital kit

    Visit partner Confidence: high

    Official Hispack partners page

    Ecosistema Hispack — Collaborating entities

    Ecosystem collaborators

    Hispack's ecosystem page lists partner, association, collaborator and sponsor entities, including public administrations, research centres, education centres, startups, investors and distribution partners

    Visit partner Confidence: high

    Official Hispack ecosystem site

    Pack Service — Organising Committee

    Organising committee

    Pack Service announced it is part of the Hispack 2027 Organising Committee, contributing technical expertise on industrial packaging machinery for the 20th edition

    Visit partner Confidence: medium

    Company announcement, referenced via official partner communication. Not an official Fira de Barcelona page

    Recommended providers

    Visa

    BLS International (official visa application partner for Spanish consulates in many countries)

    In many jurisdictions, Schengen visa applications for Spain are submitted through BLS International visa application centres. Applicants should check the specific BLS website for their country to schedule an appointment and submit documents

    FAQs & glossary

    Answers

    Frequently asked

    Glossary

    1
    PPWR
    Regulation (EU) 2025/40 on packaging and packaging waste, which enters into force six months before Hispack 2027. It requires all packaging to be reusable or recyclable by 2030, restricts certain substances and heavy metals, strengthens mandatory registration in national registers, sets compulsory minimum recycled-content levels by material type, and introduces a mandatory recyclability classification system with a phased implementation timetable
    2
    Intralogistics
    At Hispack, intralogistics is grouped under the Logistics, Automation & Robotics sector and covers solutions for internal logistics, handling, warehousing, distribution and transport
    3
    Best in Class
    A Hispack programme, returning for its third edition in 2027, that recognises brands and industrial clients which have turned packaging into a business driver through innovation, transformative impact, knowledge transfer and sustainability. Selected projects are presented during the show from 4 to 7 May 2027
    4
    Graphispag
    Spain's leading graphic arts trade fair, organised by Fira de Barcelona, which co-celebrates with Hispack 2027 from 4 to 7 May 2027. It occupies Hall 1 of the Gran Via venue while Hispack occupies Halls 2 and 3, generating synergies in design, printing, labelling, coding and graphic and visual communication for packaged products
    5
    Eco-design
    One of the key packaging challenges addressed in the Hispack 2027 content programme, alongside sustainability, digitalisation, innovation in materials, energy efficiency, smart logistics and new technologies applied to packaging processes

    Trust footer

    Sources

    86

    References

    35

    Publishers

    0

    Date checked

    1

    Hispack / Fira de Barcelona

    3

    Advanced Manufacturing Barcelona / Fira de Barcelona

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