Digital buyer journeys
What digital buyer journeys means for buyers and exhibitors in this sector.

Join us at the 18th Health Expo Athens from 20-21 February 2027 at Megaron Athens International Conference Centre, Greece's premier healthcare exhibition.
Dates
20–21 Feb 2027
City / country
Athens, Greece
Venue
Megaron Athens International Conference Centre
Event overview
The Health Expo Athens is the largest conference and exhibition event in the healthcare sector, held annually since 2008. This two-day event features engaging talks on contemporary health topics, showcases new products and services, and facilitates networking among pharmacists, doctors, and suppliers in a welcoming environment in Athens.
Health Expo Athens takes place in Athens, Greece. Venue: Megaron Athens International Conference Centre.
TL;DR
Health Expo (healthexpo.gr) at the Megaron Athens International Conference Centre puts the Greek healthcare supply chain on one floor: medicines, medical devices, diagnostics, dermocosmetics, supplements and pharmacy systems. Key decision-makers from pharmacies, hospitals, and healthcare organizations will attend.
Exhibitors will have the opportunity to showcase their products to a targeted audience of healthcare professionals, gain visibility in the market, and connect with potential clients and partners. The event is organised by Charami SA, a leading company in healthcare events. Key decision-makers from pharmacies, hospitals, and healthcare organizations will attend.
Attendees, exhibitors & solutions
Visitor profile
Typical attendee groups you can expect to meet.
Exhibitor profile
Main supplier and exhibitor segments present at the show.
Product categories
Key solution areas showcased across the event.
Location & Facilities
Vas. Sofias & Kokkali, 115 21 Athens
Megaron Athens International Conference Centre in Athens typically provides on-site or adjacent visitor parking during major trade fairs; confirm daily rates, payment methods and hall access on the organiser or venue website before travel.
Food options
On-site catering
On-site diningParking: Megaron Athens International Conference Centre in Athens typically provides on-site or adjacent visitor parking during major trade fairs; confirm daily rates, payment methods and hall access on the organiser or venue website before travel.
Gate: Follow organiser signage to the main visitor entrance at Megaron Athens International Conference Centre for badge collection; allow extra time for security screening during peak morning arrival.
Attend
Who runs the show
Charami SA
Intelligence
Key market insights, trends, news and related events to help you understand the bigger picture.
Why it matters
On 2027-02-20 to 2027-02-21, Health Expo Athens in Athens covering Pharmaceutical products and medications, Medical devices and equipment, Health and wellness products, Healthcare IT solu gives medical buyers a single calendar window to compare suppliers, validate specs on the stand, and book follow-ups before the next buying cycle - especially when your roadmap matches the published exhibitor profile.
Key trends shaping this market and its wider industry.
Digital buyer journeys
What digital buyer journeys means for buyers and exhibitors in this sector.
Sustainability in procurement
What sustainability in procurement means for buyers and exhibitors in this sector.
Automation and labour efficiency
What automation and labour efficiency means for buyers and exhibitors in this sector.
Regional supply-chain resilience
What regional supply-chain resilience means for buyers and exhibitors in this sector.
Hybrid engagement models
What hybrid engagement models means for buyers and exhibitors in this sector.
Plan your trip

A range of accommodation options near the venue and across key areas.
The Golden Age Hotel of Athens
USD 145–185 / night
Captured amenities: free breakfast, free Wi-Fi, paid parking, air conditioning, fitness center, spa, bar and restaurant. The closest of the three captured options, so the rate band sits at the top of the 4-star range.
Best Western Plus Embassy Hotel
USD 130–170 / night
Captured amenities: free breakfast, free Wi-Fi, paid parking, air conditioning, fitness center, restaurant, room service and airport shuttle. A practical mid-band option with an airport shuttle listed.
Hypnos Inn Athens
USD 105–145 / night
Captured amenities: free breakfast, free Wi-Fi, paid parking, air conditioning, airport shuttle, full-service laundry and a smoke-free property. The 1.1 km walk makes it the lowest of the three captured bands.
Get around the city with these convenient transport options.
Metro / suburban rail
Captured travel guides (Athens Airport to City Center, Rome2rio ATH to Megaron) cover metro, train, bus and taxi options; the Megaron venue is served by Athens public transit.
Taxi
Rome2rio and Athens airport-to-city guides list taxi as one of the direct transfer options.
Public transit
Moovit and Megaron visitor-information pages describe bus and transit access to the venue.
Weather
The 20 Feb 2027 date falls in the Athens winter season; captured evidence does not include temperature or rainfall figures, so check a live forecast for Athens before travel and pack layers for cool evenings.
Plan for the climate
Check temperatures and pack accordingly
Venue connectivity
Confirm mobile roaming or local SIM options for business visitors to Greece.
Ride-hailing
Taxis
Public transit
Car rentals
Useful information to help you have a smooth and respectful visit.
Language in and around the venue
Greek is the local language and signage at the Megaron is bilingual in public areas. Exhibitors serving international buyers generally work in English, but for regulatory, reimbursement or contract talks ask in advance whether an interpreter will be on the stand.
Business hours and the afternoon rhythm
Greek business life starts early and slows in the mid-afternoon, with many offices working later into the evening. Schedule supplier meetings in the morning where possible, and confirm whether a distributor's office closes between roughly 14:00 and 17:00.
Dining and tipping
Tavernas and restaurants in central Athens usually serve lunch from about 13:00 and dinner from about 21:00. Tipping is not compulsory; rounding up or leaving 5-10 percent is normal for good service, and taxis appreciate a rounded fare.
Getting around Athens
The metro, tram, trolleybus and bus network covers the city centre, and the airport is connected by Metro Line 3 and suburban rail. Ride-hailing apps are commonly used in Athens; check which apps are active during your stay and keep some cash for taxis and small cafes.
February dress and venue comfort
Athens in February feels like a cool European winter rather than a Mediterranean summer. Bring a coat, layers and a compact umbrella for showers, and wear comfortable shoes - the walk between the Megaron and nearby hotels involves marble pavements that can be slippery when wet.
Strikes and transport disruption
Public-sector strikes and short transport stoppages do occur in Greece from time to time and can affect metro, bus or ferry services. Build a buffer into airport transfers on show days and check local news or your hotel's advice before relying on a tight connection.
Health, safety and emergency contacts
The EU emergency number 112 works in Greece for police, ambulance and fire. Pharmacies are marked with a green cross and operate a rotating after-hours rota; your hotel can point you to the nearest duty pharmacy if you need one.
Money, cards and tax
Greece uses the euro. Cards are widely accepted in hotels, restaurants and taxis, but keep some cash for kiosks, small cafes and rural transfers. Ask exhibitors for proper invoices with Greek VAT details if you need to reclaim expenses through your finance team.
Practical guides
Everything needed to arrive prepared, navigate the event, and make the visit productive.
Searches for DXB-ATH, FRA-ATH, JFK-ATH and LHR-ATH on 20 Feb 2027 returned only unrelated Greek domestic and outbound fares, not usable long-haul pricing. Book through a fare comparison tool and confirm the Athens International Airport (ATH) arrival terminal, then plan the airport-to-city transfer separately.
Get to the venue and around the city with these options.
Airport → venue: Use the nearest international airport serving Athens; Metro, train or taxi links are typically available to the venue district.
Hotel → venue: Precinct hotels near Megaron Athens International Conference Centre: Megaron precinct, about 280 m from the venue: The Golden Age Hotel of Athens; Megaron precinct, about 370 m from the venue: Best Western Plus Embassy Hotel; About 1.1 km from the Megaron: Hypnos Inn Athens.
Ride-hail: Ride-hailing apps are commonly used in Athens; confirm local availability before travel.
Public transit: Check local bus/metro options for routes to Megaron Athens International Conference Centre.
Parking: On-site parking is available at Megaron Athens International Conference Centre; confirm daily rates and hall access on the organiser or venue site.
Plan and pack for the event climate.
Month: February 2027
Temperature: Approx. 6-16 C in Athens in February: typical daytime highs of about 13-16 C and night-time lows of about 6-8 C. These are climatological planning bands for the Athens basin, not a forecast; check a live forecast for the Megaron area in the week before travel.
Seasonality: February is one of Athens' wetter months, with roughly 50-60 mm of rain spread over about 9-11 wet days in a typical year, plus occasional cold northerly winds. Rain tends to arrive as short showers rather than all-day downpours, so a compact umbrella and a water-resistant layer are more useful than heavy rain gear. Allow extra time for the airport transfer if a storm coincides with your arrival, and confirm the actual forecast before travel.
Packing: Mid-to-late February in Athens is winter: pack layered clothing and a warm outer layer for evenings. Confirm a live forecast before departure; captures did not supply temperature or rainfall data.
Plan your trip
Best day to visit: Day 2 (mid-show)
Mid-show days at Health Expo Athens usually combine full exhibitor attendance with scheduled B2B meetings, before early pack-down on the final day.
Book flights into Athens International Airport (ATH) and choose a hotel within walking distance of the Megaron if you want to avoid a daily commute.
Draft a target list by category - devices, IVD, dermocosmetics, supplements, pharmacy IT - and check the online exhibitor list for matching companies.
Check Schengen entry or visa requirements for your nationality and allow enough processing time before the travel date.
Ask shortlisted suppliers for current CE certificates, MDR or IVDR class and Greek labelling status so you can compare like for like on the floor.
Prepare a one-page buyer profile with your volumes, sales channels and decision timeline to hand to distributors and wholesalers.
Book any warehouse, pharmacy-chain or distributor office visits in Attica for the day before or after the show.; Download the Athens Metro map and plan the airport transfer from ATH plus the final walk or bus leg to the Megaron.
Confirm meeting slots with the four or five exhibitors that matter most; mornings on the floor are usually calmer than mid-afternoon.
Check the February forecast and pack layers, a compact umbrella and comfortable shoes for the walk between hotels and the venue.
Agree payment methods and expense recording with your finance team, and note any Greek VAT or invoicing questions you need answered.
Download or print your badge confirmation and carry photo ID for venue access.
Travel day - keep the evening free, confirm any next-morning meetings by phone, and check the venue opening time.
Confirm the exact opening days and the visitor registration route on healthexpo.gr, and note whether the organiser applies trade-only admission.; Arrive at the Megaron early, collect your badge, do one fast orientation lap without stopping, then start the scheduled meetings.
Registration and hall orientation at Megaron Athens International Conference Centre
Supplier meetings and product demos
Final negotiations and follow-up
Health Expo Athens registration concourse
Megaron Athens International Conference Centre
Central meeting point before and between hall appointments during show days.
Organiser B2B lounge (if offered)
Megaron Athens International Conference Centre
Hosted matchmaking and buyer programmes when published by the organiser.
Budget

Adjust the inputs below to create a directional event budget.
This is a directional estimate. Please verify live rates before booking.
Decision
Use this quick check to decide whether Health Expo Athens fits your visit, exhibit or skip plan.
QUESTION 1 OF 6
For Health Expo Athens, what is your primary role on the show floor?
Compare participation options side by side to choose the best fit for your objectives.
visit
Your category focus and target suppliers align with the official exhibitor profile.
Best for
Buyers, engineers, and delegates sourcing Pharmaceutical products and medications and Medical devices and equipment solutions and benchmarking suppliers at Health Expo Athens in Athens.
Min. budget
$481.00
Timeline
4-8 weeks before opening day for registration, hotels, and travel.
Risks
Session times and ticket tiers may change - confirm the official agenda before booking.
exhibit
You have a defined lead-generation or distributor recruitment goal for this market.
Best for
Brands and manufacturers launching Pharmaceutical products and medications and Medical devices and equipment products who need qualified meetings with the event's trade audience.
Min. budget
$2,164.00
Timeline
3-6 months for stand booking, freight, staffing, and pre-show marketing.
Risks
Booth pricing and corner premiums vary by hall - confirm with the organiser sales team.
skip
Audience, geography, or commercial goals do not justify travel and stand costs this cycle.
Best for
Teams with weak category fit, budget constraints, or overlapping commitments during the Athens show week.
Timeline
N/A
Risks
Skipping may mean missing buyer meetings if competitors exhibit or attend the same week.
Gallery
FAQs & glossary
Frequently asked
Glossary
Also known as
Alternate names and search phrases for this event.
1 more alternate names hidden
Display a free company card at your booth, or share your professional card on the show floor.