Digital buyer journeys
What digital buyer journeys means for buyers and exhibitors in this sector.
Event overview
Overview
Hauslbauermesse 2027 is the perfect platform for anyone interested in building, renovating, or improving their home.
Taking place at Messe Graz, this event will feature over 350 exhibitors showcasing a wide range of products and services in the home and garden sector.
Visitors can explore innovative solutions, attend workshops, and gain insights from industry experts.
TL;DR
- 1Dates and Venue: Hauslbauermesse 2027 runs from January 21 to January 24, 2027 at Messe Graz, Austria.
- 2Scale and Focus: The event attracts over 30,000 visitors and 350 exhibitors, showcasing the latest in home building and renovation.
- 3Organiser: Hosted by Messe Congress Graz, more details can be found at haeuslbauergraz.at.
- 4Buyer Authority: Targeted at homeowners, builders, and renovation professionals looking for innovative solutions.
- 5Entry: Tickets are priced at €15 for adults, with discounts available for students and groups.
Why visit
Visit Hauslbauermesse 2027 to connect with leading suppliers and discover the latest trends in home building and renovation. Engage with experts, attend informative sessions, and find everything you need for your dream home under one roof. This event is a must for homeowners and professionals alike.
Why exhibit
Exhibiting at Hauslbauermesse 2027 provides unparalleled access to a targeted audience of homeowners and industry professionals. Gain visibility for your brand, showcase your latest products, and network with potential clients. This is an excellent opportunity to drive sales and establish your presence in the home improvement market.
Attendees, exhibitors & solutions
Who this event is for
Visitor profile
Typical attendee groups you can expect to meet.
Homeowners looking to build or renovate their homes
Construction professionals seeking new suppliers
Interior designers searching for innovative products
Real estate developers interested in the latest trends
DIY enthusiasts wanting to learn new skills
Contractors looking for networking opportunities
Exhibitor profile
Main supplier and exhibitor segments present at the show.
Building material suppliers
Interior design companies
Home improvement service providers
Landscaping and gardening businesses
Renovation specialists
Energy efficiency solution providers
Product categories
Key solution areas showcased across the event.
Building materials and supplies
Interior design and furnishings
Home renovation services
Gardening and landscaping products
Energy-efficient solutions
Smart home technologies
Location & Facilities
Venue
Messe Graz
Messeplatz 1, 8010 Graz
Facilities
Parking
Messe Graz in Graz typically provides on-site or adjacent visitor parking during major trade fairs; confirm daily rates, payment methods and hall access on the organiser or venue website before travel.
Food options
On-site catering
On-site diningParking: Messe Graz in Graz typically provides on-site or adjacent visitor parking during major trade fairs; confirm daily rates, payment methods and hall access on the organiser or venue website before travel.
Gate: Follow organiser signage to the main visitor entrance at Messe Graz for badge collection; allow extra time for security screening during peak morning arrival.
Attend
Entry & tickets
Event days & opening times
DayOpening hours
January 21 to January 24, 2027:10:00 AM – 6:00 PM daily
General admission
Adult day ticket
15General admission
Discounted ticket for students and groups
11
Who runs the show
Organisers
Messe Congress Graz Betriebsgesellschaft m.b.H.
How the last edition performed
Previous edition
This edition
—
Visitors: 30,000
Exhibitors: 350
Next edition
Not announced yet
Intelligence
Market context
Key market insights, trends, news and related events to help you understand the bigger picture.
Graz, Austria
Why it matters
Attending Hauslbauermesse 2027 on 2027-01-21 to 2027-01-24 in Graz lets buyers and specifiers benchmark suppliers, see live demonstrations, and compress months of vendor meetings into one focused trade visit - worthwhile when your category roadmap aligns with the official exhibitor profile.
Industry trends
Key trends shaping this market and its wider industry.
Sustainability in procurement
What sustainability in procurement means for buyers and exhibitors in this sector.
Automation and labour efficiency
What automation and labour efficiency means for buyers and exhibitors in this sector.
Regional supply-chain resilience
What regional supply-chain resilience means for buyers and exhibitors in this sector.
Hybrid engagement models
What hybrid engagement models means for buyers and exhibitors in this sector.
Plan your trip
Travel & logistics
Local currency · USD
Hotel tiers
A range of accommodation options near the venue and across key areas.
PLAZA INN Graz City
midscale
Stadthalle Graz (150 m)Breakfast and parking surcharged; free Wi-Fi, air conditioning, fitness centre, bar and restaurant on site. Rated 4.3 from roughly 1.5K guest reviews in the Google Hotels capture.
PLAZA INN Graz Messe
midscale
Stadthalle Graz (300 m)Closest option marketed specifically to the Messe grounds; breakfast and parking surcharged, free Wi-Fi, air conditioning, fitness centre and restaurant.
ibis Styles Graz Messe
economy
Stadthalle Graz (1 km)Rated 4.4 in the capture; breakfast and parking surcharged, smoke-free property with bar and accessible rooms.
Hotel NH Graz City
four-star
Stadthalle Graz (1.9 km)Four-star hotel with breakfast and parking surcharged, free Wi-Fi, fitness centre, bar and restaurant.
Hotel Mercure Graz City
four-star
Stadthalle Graz (2.4 km)Four-star property rated 4.4; breakfast and parking surcharged, fitness centre, bar and room service.
Radisson Hotel Graz
upscale
Stadthalle Graz (2.5 km)Rated 4.3 in the capture; breakfast and parking surcharged, fitness centre, bar, restaurant and accessible rooms.
ibis budget Graz City
budget
Stadthalle Graz (2.4 km)Rated 3.3; free parking and free Wi-Fi, air conditioning, smoke-free and kid-friendly.
Hotel Das Weitzer
four-star
Central GrazRated 4.4; free breakfast and free Wi-Fi, parking surcharged, air conditioning.
Local transport
Get around the city with these convenient transport options.
Tram
Estimated costUSD 2.50-6 single metro/light-rail journey (contactless)
Best forLine 5 to Jakominigürtel/tim; lines 4 and 13 to Stadthalle
MCG arrival guidance names tram lines 5, 4 and 13 as the services stopping nearest the fairgrounds.
Bus
Estimated costUSD 2.50-6 single metro/light-rail journey (contactless)
Best forLine 630 from Graz Airport to Puntigam station, change to tram line 5 into central Graz
Verbund Linie airport-to-city connection guidance.
Train
Estimated costUSD 12-28 airport or regional rail single journey
Best forFrankfurt (Main) Hauptbahnhof to Graz Central Station (direct service shown on the 2027-01-21 travel search)
Direct journey of around 9 hr 44 min; a rail option for visitors connecting from long-haul flights via Frankfurt.
Taxi
Estimated costApprox. USD taxi/rideshare from GRZ to venue (estimate; confirm before travel)
Best forGraz Airport (GRZ) to Messe Graz
Alternative to the bus plus tram combination from the airport.
Parking
Estimated costUSD 18-35 daily venue parking
Best forOn-site garages at the Messe Graz fairgrounds
Captured city garages near the venue: Messe Graz Parkgarage (Fröhlichgasse 39-45) and Messegarage Graz (Fröhlichgasse 23), both open 24 hours. Note that short-term parking zones around the university district limit street parking.
taxi
Estimated costApprox. USD taxi/rideshare from FRA to venue (estimate; confirm before travel)
Best forFrankfurt Airport (FRA) to Messe Graz
taxi
Estimated costApprox. USD taxi/rideshare from MUC to venue (estimate; confirm before travel)
Best forMunich Airport (MUC) to Messe Graz
Weather
Late January in Graz is winter: pack warm layers, a waterproof overcoat and shoes with grip for icy pavements. The weather missions did not return a numeric Graz climate table, so confirm the forecast within a week of departure.
Plan for the climate
Check temperatures and pack accordingly
Venue connectivity
Confirm mobile roaming or local SIM options for business visitors to Austria.
Ride-hailing
Taxis
Public transit
Car rentals
Cultural notes
Useful information to help you have a smooth and respectful visit.
Arrival by tram
MCG arrival guidance points visitors to tram line 5 (Jakominigürtel/tim) and lines 4 or 13 (Stadthalle) for the fairgrounds; buy tickets in advance or at the P+R machines to avoid queuing on show mornings.
Parking around the Messe
Parking at the Messe Graz Parkgarage (Fröhlichgasse 39-45) and the Messegarage Graz (Fröhlichgasse 23) runs 24 hours. Short-term zones in the surrounding Jakomini and university streets make informal street parking impractical for a full show day.
Practical guides
Visitor & Exhibitor Essentials
Everything needed to arrive prepared, navigate the event, and make the visit productive.
Flights
Google Flights results for the show window show Lufthansa/Austrian connections from Frankfurt (FRA) to Graz (GRZ) on 21 January 2027 at 12:35-13:55, 17:00-18:20 and 21:20-22:40, with a direct Frankfurt Hbf to Graz Central Station train as an alternative. From New York JFK the same search shows one-stop routings via Frankfurt, Zurich or Munich from about 9h 40m, and prices were flagged as low for the search. Book early for the 21-24 January dates.
Transport
Get to the venue and around the city with these options.
Airport → venue: Use the nearest international airport serving Graz; Metro, train or taxi links are typically available to the venue district.
Hotel → venue: Precinct hotels near Messe Graz: Stadthalle Graz (150 m): PLAZA INN Graz City; Stadthalle Graz (300 m): PLAZA INN Graz Messe; Stadthalle Graz (1 km): ibis Styles Graz Messe.
Ride-hail: Ride-hailing apps are commonly used in Graz; confirm local availability before travel.
Public transit: Graz trams serve the fairground directly: tram line 5 stops at Jakominigürtel/tim and tram line 4 (13) at Stadthalle, per the MCG arrival page. From Graz Airport, bus line 630 runs to Puntigam train station where tram line 5 continues into the centre. Separate ticket machines also sit in the P+R garages at Fölling, Brauquartier and Liebenburg Murpark; buy tickets from Graz Linien machines before boarding.
Parking: On-site parking is available at Messe Graz; confirm daily rates and hall access on the organiser or venue site.
Weather
Plan and pack for the event climate.
Month: January 2027
Temperature: Graz in late January is typically cold: expect daytime highs around 3-5 C and overnight lows that often dip below freezing. No authoritative figures were captured (the weather.gov and Google weather pages returned no Graz data), so treat this as a planning band and recheck a local forecast closer to arrival.
Seasonality: Late January in Graz falls in a low-sun, mixed-precipitation period; snow and freezing rain are possible on the approaches to the Stadthalle district. Build slack into arrival days for slippery pavements and possible short transit delays, and check the Graz Linien service status on show mornings.
Packing: January 2027
Plan your trip
Planning
Best day to visit: Day 2 (mid-show)
Mid-show days at Hauslbauermesse 2027 usually combine full exhibitor attendance with scheduled B2B meetings, before early pack-down on the final day.
Sample visitor itinerary
Route-optimised day
Day 1 · morning
Registration and hall orientation at Messe Graz
Day 2 · core sessions
Supplier meetings and product demos
Day 3 · wrap-up
Final negotiations and follow-up
Networking spots
2Hauslbauermesse 2027 registration concourse
Messe Graz
Central meeting point before and between hall appointments during show days.
Organiser B2B lounge (if offered)
Messe Graz
Hosted matchmaking and buyer programmes when published by the organiser.
Budget
Costs & budget
Build your working budget
Adjust the inputs below to create a directional event budget.
Estimated budget
Live estimate
- Hotel × 2 nights$190.00
- Per diem × 2$150.00
Estimated total$340.00
This is a directional estimate. Please verify live rates before booking.
Cost reference
Official cost items and estimated ranges for exhibitors.
visitor_ticket
visitor · General admission
USD 15 / per person
organiser_published
| Item | For | Tier | Estimated range | Status | As of |
|---|---|---|---|---|---|
| visitor_ticket | visitor | General admission | USD 15 / per person | organiser_published |
Decision
Visit, exhibit, or skip?
Should you go?
Use this quick check to decide whether Hauslbauermesse 2027 fits your visit, exhibit or skip plan.
QUESTION 1 OF 6
What is your primary role?
Decision matrix
Compare participation options side by side to choose the best fit for your objectives.
visit
Your category focus and target suppliers align with the official exhibitor profile.
Best for
Buyers, engineers, and delegates sourcing Building materials and supplies solutions and benchmarking suppliers at Hauslbauermesse 2027 in Graz.
Min. budget
$465.00
Timeline
4-8 weeks before opening day for registration, hotels, and travel.
Risks
Session times and ticket tiers may change - confirm the official agenda before booking.
exhibit
You have a defined lead-generation or distributor recruitment goal for this market.
Best for
Brands and manufacturers launching Building materials and supplies products who need qualified meetings with the event's trade audience.
Min. budget
$2,200.00
Timeline
3-6 months for stand booking, freight, staffing, and pre-show marketing.
Risks
Booth pricing and corner premiums vary by hall - confirm with the organiser sales team.
skip
Audience, geography, or commercial goals do not justify travel and stand costs this cycle.
Best for
Teams with weak category fit, budget constraints, or overlapping commitments during the Graz show week.
Timeline
N/A
Risks
Skipping may mean missing buyer meetings if competitors exhibit or attend the same week.
Gallery
Photos
FAQs & glossary
Answers
Also known as
Alternate names and search phrases for this event.
- Hauslbauermesse 2027 Graz 2027
- Hauslbauermesse Graz 2027
- Graz Austria
- Home and Garden Graz 2027
- Home and Garden Trade Show Graz
- Building materials and supplies
- Interior design and furnishings
- Home renovation services
- Gardening and landscaping products
- Home and Garden B2B Trade Expo Graz
2 more alternate names hidden
Digital business cards for the show floor
Display a free company card at your booth, or share your professional card on the show floor.