Hanse Spirit 2027 spirits fair in Hamburg, 12-13 February.
Dates
12–13 Feb 2027
City / country
Hamburg, Germany
Venue
Hamburg Messe und Congress, Halle B4
Time
3:00 PM – 10:00 PM
Event overview
Hanse Spirit 2027 is Hamburg's two-day consumer spirits fair, held 12-13 February 2027 in Hall B4 of Hamburg Messe.
The 15th edition brings 40+ exhibitors and more than 100 spirits brands, from whisky and rum to gin, cognac and fruit brandy, with open tastings at every stand.
Friday runs 15:00-22:00 and Saturday 12:00-20:00; day tickets include a tasting glass and entry is strictly for visitors aged 18 and over.
TL;DR
Hanse Spirit packs hundreds of spirits into one hall, with open tastings at every stand and guided tastings led by experts. Visitors can compare whiskies, rums, cognacs, gins and fruit brandies in a single afternoon, buy bottles on site and question producers directly. For trade buyers, the compact floor makes it realistic to screen dozens of suppliers in two days.
Hanse Spirit puts a spirits brand in front of engaged Hamburg consumers and northern German trade buyers at a modest scale. The 2027 edition adds a 15th-anniversary programme and a dedicated tasting room on the first mezzanine. Exhibitors can sell directly, run paid or hosted tastings and use the small-talk zones to convert sampling into distributor conversations.
Attendees, exhibitors & solutions
Visitor profile
Typical attendee groups you can expect to meet.
Exhibitor profile
Main supplier and exhibitor segments present at the show.
Product categories
Key solution areas showcased across the event.
Location & Facilities
Halls & areas
1Messeplatz 1, 20357 Hamburg, Germany
Entrances & gates
Eingang Ost
East entrance opposite the CCH, closest to Hall B4.
Around 3,500 spaces across the grounds; use Tiefgarage Messe Ost at Bei den Kirchhöfen (entrance B5) or Parkhaus Mitte on Lagerstraße.
3,500 spaces ·
The venue is step-free and accessible; designated disabled parking is available on the A and B grounds, subject to availability.
126 EV charging stations operate across four locations, including Tiefgarage Ost and Parkhaus Mitte; standard charging tariffs apply.
Food options
Food trucks and food stands, Hamburg Messe restaurants
On-site diningParking: Around 3,500 spaces are available across the grounds, including Tiefgarage Messe Ost, Parkhaus Mitte and Parkplatz West; arrive early because capacity is limited.
Gate: Enter through Eingang Ost opposite the CCH; the organisers give the what3words address ///beheizt.hierbei.träumen for the door.
Attend
Event days & opening times
Day ticket, online
Includes one tasting glass; price applies from 24 December 2026.
Day ticket, box office
Includes one tasting glass; card or mobile payment only.
Two-day ticket, online
Friday and Saturday, includes two tasting glasses.
Two-day ticket, box office
Friday and Saturday, includes two tasting glasses.
Early-bird day ticket
Online only with code JUBI15 until 24 December 2026, 18:00.
Early-bird two-day ticket
Online only with code JUBI15 until 24 December 2026, 18:00.
Ticket info
Badge collection
Book online and show the ticket on your phone at Eingang Ost; on-site payment is card or mobile wallet only.
Ticket notes
All tickets include a tasting glass. No free tickets are issued, and box-office sales are cashless. The JUBI15 early-booking code gives 15% off until 24 December 2026 at 18:00.
What's on
How the last edition performed
Last edition
2026
Visitors: 4,880
Exhibitors: 75
Floor area: 6,400 sqm
Edition #: 14
This edition
2027
Visitors: 4,800
Exhibitors: 40
Next edition
Not announced yet
Growth over time
Edition recap
The most recent published scale for Hanse Spirit is 4,880 visitors, 75 exhibitors and 6,400 sqm. The 2027 edition is the 15th, with organisers promoting 40+ exhibitors and more than 100 spirits brands in Hall B4.
New this edition
Impact
Hanse Spirit matters most as a concentrated tasting ground rather than a mass-market show. Its roughly 4,900 visitors and 75 exhibitors create a dense hall where a brand can be sampled by hundreds of engaged drinkers in two days and where trade buyers can compare a wide shelf of whiskies, rums and gins without travelling to several city events.
Audience quality
The audience is consumer-led but commercially useful: Hamburg bottle shops, bar owners, restaurateurs and spirits distributors attend alongside enthusiasts. Visitors pay EUR 19.90-25 and receive a tasting glass, which filters for people seriously interested in spirits. The compact floor and open-pour format produce repeated, face-to-face conversations rather than passive footfall.
Exhibitor outcomes
ROI depends on sampling volume and on-site bottle sales rather than on a large exhibitor count. A 9-24 sqm stand with two staff can serve a steady flow of tasters, sell retail bottles and book distributor meetings. The 2027 anniversary and expanded tasting room should lift dwell time; exhibitors should set a clear follow-up SLA because the show is only two days.
Intelligence
Key market insights, trends, news and related events to help you understand the bigger picture.
Why it matters
Hamburg is a trading city with a dense bar, restaurant and specialist-retail scene, and Hanse Spirit gives brands a low-cost route into that network. The show sits between a consumer festival and a trade tasting: visitors pay for access, exhibitors pour freely, and distributors can meet many regional producers in one hall.
Key trends shaping this market and its wider industry.
Premiumisation in small measures
Drinkers are trading volume for quality, paying for aged or cask-strength expressions and treating a tasting glass as a route to discovery. Exhibitors increasingly lead with a flagship age statement and a story about cask or provenance.
What it changes: Brands that can justify a premium at the stand are better placed to win shelf space and bar listings after the show.
Moderation and no-low alternatives
Health-conscious consumers are drinking less but more selectively, and alcohol-free spirits and aperitifs are appearing beside full-strength ranges. The show remains spirits-led, so no-low brands use tasting events to recruit curious drinkers.
What it changes: A spirits portfolio needs a clear premium and moderation story to stay relevant to younger urban buyers.
Experience-led direct sales
Consumer fairs are becoming direct-to-drinker channels where bottles, tastings and brand stories sell on the day. Producers use QR codes, small-batch releases and distillery visits to convert a sample into a repeat customer.
What it changes: Exhibitors should budget for on-site retail stock and a follow-up list, not just brand awareness.
Hanse Spirit anchors a northern German drinks calendar. Buyers can pair it with Hamburg hospitality shows and Germany-wide wine and spirits fairs in the same season.
Internorga 2027
Hamburg, Germany
Hospitality and food-service show in the same venue complex; useful for bar and restaurant buyers. Dates are the published circuit calendar, confirm before booking.
websiteProWein 2027
Düsseldorf, Germany
Major wine and spirits trade fair; the distributor-oriented counterpart to Hanse Spirit. Dates from the circuit calendar, confirm before booking.
websiteBar Convent Berlin 2027
Berlin, Germany
Bar and beverage trade show for the on-trade; a later-season follow-up for cocktail and back-bar listings.
websiteSpring 2027
Two trade-facing events follow Hanse Spirit within five weeks.
Circuit dates are planning guidance and were not all confirmed on fetched pages.
Plan your trip
Choose from the following airports, with convenient access to the event and venue.
S1 train to Hauptbahnhof, then S2/S5 or U2 to Dammtor/Messehallen.
10 km
to venue
20-30 minutes
by car
Bremen Airport
Useful overflow airport for northern Germany; train to Hamburg takes about 1 hour.
about 120 km
to venue
1 hour 20 minutes by car
by car
A range of accommodation options near the venue and across key areas.
USD 110–160 / night
Simple rooms 10-20 minutes from the venue by S-Bahn or taxi; book early because February is a fair month.
USD 180–260 / night
Walkable or one short U-Bahn ride to Dammtor and the Messe, with more dining nearby.
USD 300–450 / night
Five-star Alster views and easy taxi access to Eingang Ost; best for hosted buyer dinners.
Get around the city with these convenient transport options.
HVV U-Bahn / S-Bahn
U2 stops at Messehallen; S2/S5 and S21/S31 stop at Dammtor. Day passes are cheaper for multiple rides.
Taxi
About 20 minutes outside peak traffic; no fixed airport fare, so use the meter.
Plan your trip
Check the latest visa requirements and entry guidelines before travelling.
| Type | Who needs it | Fee | Processing | |
|---|---|---|---|---|
| Schengen short-stay business visa | Visitors from visa-required countries outside the EU/EEA | $90.00 | 15 calendar days, longer in peak periods |
EU/EEA, UK, US, Canadian and many other passport holders can enter Germany visa-free for short business trips; check the German foreign ministry list before booking.
Germany accepts ATA carnets for temporary import of display goods and professional equipment; list all samples and stand materials.
Official visa pageWeather
February is Hamburg's coldest month, with daytime highs around 3-5°C and frequent rain or wet snow; wind off the Elbe makes it feel colder.
Plan for the climate
Check temperatures and pack accordingly
Venue connectivity
Mobile coverage is good across the city and the venue; EU roaming applies for EU SIMs. Free Wi-Fi is available in parts of Hamburg Messe, but exhibitors should bring their own hotspot for card payments.
Ride-hailing
Taxis
Public transit
Car rentals
Useful information to help you have a smooth and respectful visit.
Cashless at the door
The box office accepts EC, debit and credit cards plus mobile wallets, but no cash. Many exhibitor stands still accept cash, so carry a little for bottle purchases.
Punctuality and small talk
Hamburg business meetings start on time. A short greeting, a question about the visitor's taste and a clean glass go further than a hard sales pitch at a tasting stand.
Practical guides
Everything needed to arrive prepared, navigate the event, and make the visit productive.
Destination: Hamburg Airport (HAM)
Book 4-8 weeks ahead for February; Lufthansa, Eurowings and easyJet serve HAM from most European hubs.
Book flightsSchengen rules apply. EU/EEA and many Western passport holders enter visa-free; visa-required nationals need a short-stay business visa before travel.
Estimated cost: EUR 90 (standard adult Schengen fee)
Processing: About 15 calendar days
Bring an invitation letter from the organiser, proof of accommodation and travel insurance covering Schengen.
OfficialPartnerGet to the venue and around the city with these options.
Airport → venue: S1 from Hamburg Airport to Hauptbahnhof, change to S2/S5 or U2 to Dammtor/Messehallen; 25-35 minutes, about EUR 4.50.
Hotel → venue: From St. Georg, walk 15-20 minutes to Eingang Ost or take the U2 one stop to Messehallen.
Ride-hail: Uber and Free Now operate in Hamburg; a taxi from the airport to the Messe costs about EUR 30-35.
Public transit: HVV single tickets cost about EUR 2.10-4.50; a day pass is better value for multiple trips.
Parking: Around 3,500 spaces on site; Tiefgarage Messe Ost and Parkhaus Mitte are closest to Eingang Ost.
Plan and pack for the event climate.
Month: February
Temperature: 0-5°C daytime, often below freezing at night
Seasonality: Rain, sleet or wet snow is common; the hall is heated but queues at the entrance are outdoors.
Packing: Waterproof coat, warm layers and comfortable shoes; bring a small bag for bottles and a reusable water bottle.
Plan your trip
Best day to visit: Friday 12 February 2027
Friday opens at 15:00 and is usually quieter than Saturday, making it easier to reach the stand staff, book tastings and hold trade conversations. Saturday runs longer but draws the largest consumer crowd.
Book the day ticket and any guided tasting slot — Online prices are lower than the box office; tasting places are limited.
Reserve hotel and check train or flight times — February is busy; stay in St. Georg or Altona for easy access.
Build a shortlist of exhibitors and target tastings — Check the exhibitor list and prioritise 10-15 stands.
Plan the route to Eingang Ost and download an HVV ticket — U2 Messehallen or S-Bahn Dammtor are the closest stops.
Pack ID, a water bottle, a coat and a bag for bottles — Entry is 18+ and photo ID may be checked.
Arrive at Eingang Ost, collect the tasting glass and coat check
Hamburg Messe, Eingang OstWhisky and rum stands on the main aisle
Halle B4Guided tasting session
First mezzanine tasting roomSupplier meetings and bottle purchases
Small-talk zones, Halle B4Miniatur Wunderland and Speicherstadt
City Landmark
20 minutes by S-Bahn from Dammtor
Pair a show visit with the UNESCO-listed warehouse district and the world's largest model railway.
Elbphilharmonie Plaza
Architecture and Views
25 minutes by U-Bahn/taxi
Free public plaza with panoramic Elbe views, useful for a short break or a hosted evening.
Hanse Spirit small-talk zones
In-show networking
Standing tables spread across Halle B4 are designed for informal conversation between tastings.
Blockbräu, Landungsbrücken
Bar and restaurant
A large harbour-side brewery and restaurant for group dinners; book ahead during fair week.
Use the two-day show to collect qualified trade contacts, then convert them while the tasting is still fresh. Consumer leads need a lighter touch and a clear opt-in.
Budget
Shell scheme
EUR 180–260 / m²
Raw space
EUR 120–180 / m²
Standard booth
9 m²
Planning bands for a German consumer spirits fair; the 2027 exhibitor tariff is not published on the pages reviewed.
sourceAdjust the inputs below to create a directional event budget.
This is a directional estimate. Please verify live rates before booking.
Official cost items and estimated ranges for exhibitors.
Shell scheme stand
exhibitor · 9 sqm
USD 1710–2520 / per stand
Hotel
visitor · mid
USD 220 / per night
Per diem
visitor · standard
USD 65 / per day
| Item | For | Tier | Estimated range | Status | As of |
|---|---|---|---|---|---|
| Shell scheme stand | exhibitor | 9 sqm | USD 1710–2520 / per stand | estimate | 2026-10-31 |
| Hotel | visitor | mid | USD 220 / per night | estimate | 2026-10-31 |
| Per diem | visitor | standard | USD 65 / per day | estimate | 2026-10-31 |
Decision
Six quick questions to decide whether to visit, exhibit or skip Hanse Spirit 2027.
QUESTION 1 OF 6
What is your travel and stand budget?
Compare participation options side by side to choose the best fit for your objectives.
visit
You want to taste broadly, meet producers and buy bottles without committing to a stand.
Best for
Spirits buyers, bartenders and enthusiasts within a day of Hamburg
Min. budget
$300.00
Timeline
Book 2-4 weeks ahead
Risks
Saturday crowds
Tasting slots sell out
Limited seating
exhibit
You have a portfolio ready for the German market and can staff a stand for both days.
Best for
Brands and importers targeting German retail, bars and consumers
Min. budget
$2,500.00
Timeline
Book 3-6 months ahead
Risks
Excise and customs clearance
Low exhibitor turnout can reduce footfall
Two-day selling window
skip
Your category is wine, beer or non-alcoholic only, or you cannot travel in February.
Best for
Teams with no spirits focus or no German market plans
Timeline
Not applicable
Risks
Missing a compact regional tasting
Losing a low-cost consumer feedback opportunity
Book with
Hamburg Messe und Congress
Operator of the Hamburg exhibition grounds and Halle B4, the 2027 venue.
Venue operator; not named as a commercial partner on the event page.
Hamburg Tourismus
Official city tourism body for hotel, transport and visitor information.
Public destination resource; no partnership was confirmed.
Handelskammer Hamburg
Hamburg chamber supporting trade, import and business services.
Public business body; not named as an event partner.
BSI – Bundesverband der Deutschen Spirituosen-Industrie und -Importeure
German spirits industry and importers association, a relevant policy and market resource.
Industry association; no 2027 partnership was confirmed.
Recommended providers
Official Schengen visa guidance and appointment links.
Compare Hamburg hotel rates near Dammtor and the Messe.
Direct and connecting flights to Hamburg (HAM).
Event logistics and customs brokerage for spirits samples.
Schengen-compliant medical and travel cover.
Book Elbphilharmonie, Speicherstadt and harbour tours.
Mobile CRM forms with GDPR consent fields and CSV export.
FAQs & glossary
Frequently asked
Glossary
Also known as
Alternate names and search phrases for this event.
6 more alternate names hidden
Trust footer
3
References
2
Publishers
3
Date checked
Hanse Spirit
messen.de
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