HanoiTex 2026

Greetings and business cards

Hand business cards with both hands, or with the right hand while supporting the left, and take a moment to read the card before putting it away. Address counterparts by title and family name on first meeting; many Vietnamese businesspeople also use an English or Western name in export-facing roles.

Dress code at the fair

Business casual is the norm on the exhibition floor: collared shirts, trousers or smart dresses are appropriate for both men and women. A jacket earns its place for meetings with senior factory management or government-linked buyers, but heavy formal wear is unusual in Hanoi's late-October heat and humidity.

Meetings and decision pace

First meetings are for relationship building and information exchange rather than closing a deal. Expect questions about your company background, existing customers and order history, and avoid pressing for an immediate price commitment on the first visit; follow up by email with a summary of what was discussed.

Negotiation and pricing talk

Vietnamese suppliers often prefer indirect communication, so a flat 'no' may arrive as 'we will consider it'. Ask concrete questions about MOQ, lead time, fabric composition and certification rather than relying on yes or no answers, and confirm all commercial terms in writing after the show.

Language and interpretation

Vietnamese is the working language of most factory teams. Export-oriented exhibitors usually have English-speaking staff, but for technical machinery specifications or contract terms it is worth arranging an interpreter in advance; do not assume a neighbouring stand can translate a detailed negotiation.

Dining and hospitality

Shared meals are an important part of doing business in Hanoi, and a host may order for the table. Try what is offered, mention dietary restrictions early, and note that toasting with rice wine or beer is common at business dinners; it is acceptable to take a small sip rather than empty the glass.

Temples, gestures and public conduct

Dress modestly when visiting temples such as Tran Quoc Pagoda or the Temple of Literature, covering shoulders and knees. Avoid touching people on the head or pointing with a single finger, and use both hands when giving or receiving items as a mark of respect.

Traffic, cash and connectivity

Crossing a Hanoi street means walking at a steady pace while traffic flows around you; motorbikes often use pavements. Keep small Vietnamese dong notes for taxis, markets and small cafes, buy a local data eSIM or SIM on arrival, and keep a charged power bank for long show days.