Join us for the Halloween & Attractions Show, February 25-28, 2027, at America's Center, St. Louis. The premier event for the haunted attraction industry.
Dates
25–28 Feb 2027
City / country
St. Louis, USA
Venue
America's Center
Time
10:00 AM – 5:00 PM
Event overview
The Halloween & Attractions Show opens for business February 25-28, 2027, at the America’s Center in downtown St. Louis.
This event is the only industry trade show of its kind in the world, featuring a wide array of exhibitors and products for the haunted house industry. Attendees can network, gain new ideas, and purchase products to ensure a successful Halloween season.
TL;DR
Visitors will benefit from networking opportunities, access to a wide range of exhibitors, and educational seminars that cover various aspects of running a successful haunted attraction.
Exhibitors gain visibility among key industry players, the chance to showcase new products, and the opportunity to connect directly with potential buyers looking for innovative solutions for their attractions. The Halloween & Attractions Show is crucial for professionals in the haunted attraction industry, providing a unique platform to connect with suppliers, learn about the latest trends, and discover innovative products that enhance visitor experiences.
Attendees, exhibitors & solutions
Visitor profile
Typical attendee groups you can expect to meet.
Exhibitor profile
Main supplier and exhibitor segments present at the show.
Product categories
Key solution areas showcased across the event.
Location & Facilities
701 Convention Plaza, St. Louis, MO 63101
Parking: Abundant parking is available in high-rise garages and on surface lots throughout downtown St. Louis.
Attend
Event days & opening times
Early Bird
Pre-Show Discount Price until February 22, 2024
Who runs the show
TransWorld Trade Shows, LLC
What's on
Alex Armstrong
Operations Manager @ Netherworld Haunted House
Strategies for Attracting and Retaining Staff in the Haunted Attraction Industry
Ben Armstrong
Co-Owner @ Netherworld Haunted House
Critical Topics In Haunted Attraction Ownership and Management
Max Armstrong
Head Technician @ Netherworld Haunted House
The Sound of Fear: Expert Tips for Creating Immersive Audio Experiences in Haunted Houses
Rachel Armstrong
Front of House Manager @ Netherworld Haunted House
Strategies for Attracting and Retaining Staff in the Haunted Attraction Industry
Bart Butler
Show Director @ Terror in the Corn
Team Essentials: Building an Unstoppable Haunted Attraction Crew
Michael Caneva
Production Manager @ Terror in the Corn
Scream Team Essentials: Building an Unstoppable Haunted Attraction Crew
How the last edition performed
This edition
2027
Next edition
Not announced yet
Impact
The Halloween & Attractions Show opens for business February 25-28, 2027, at the America’s Center in downtown St. Louis. This event is the only industry trade show of its kind in the world, featuring a wide array of exhibitors and products for the haunted house industry. Attendees can network, gain new ideas, and purchase products to ensure a successful Halloween season.
Audience quality
Visitors typically include Haunted attraction operators and owners, Event planners and coordinators, Retailers specializing in Halloween products, Theme park representatives. Dates: February 25-28, 2027. Location: America's Center, St. Louis, MO. The only industry trade show of its kind in the world. Network with industry professionals and exhibitors. Halloween & Attractions Show attracts an audience aligned with the organiser's published visitor positioning.
Exhibitor outcomes
Exhibitors gain visibility among key industry players, the chance to showcase new products, and the opportunity to connect directly with potential buyers looking for innovative solutions for their attractions. The Halloween & Attractions Show is crucial for professionals in the haunted attraction industry, providing a unique platform to connect with suppliers, learn about the latest trends, and discover innovative products that enhance visitor experiences. Exhibitor categories include Haunted house builders.
Intelligence
Key market insights, trends, news and related events to help you understand the bigger picture.
Why it matters
The Halloween & Attractions Show is the flagship North American buying event for the haunted attraction, Halloween retail and themed-entertainment sector, staged by TransWorld Trade Shows at America's Center in St. Louis. It concentrates haunt owners, operators, escape-room and immersive-experience producers and FEC buyers in one hall at the exact point in the calendar when they commit the season's capex on animatronics, props, masks, set fabrication, lighting, sound, ticketing and safety equipment. For suppliers it is a direct-route, order-writing show rather than a brand-awareness exercise; for buyers it is where season pricing and new-effects technology are benchmarked before spring build-out. The education track — historically led by operators such as Netherworld Haunted House and Terror in the Corn — makes it a planning event for staffing, ownership and show-production decisions as well as purchasing.
Key trends shaping this market and its wider industry.
Demand for immersive, story-driven attractions
Year-round revenue diversification
Labour, staffing and retention pressure
Safety, compliance and accessibility
Ticketing, data and dynamic pricing
The Halloween & Attractions Show anchors the late-winter buying season for haunt and Halloween suppliers; adjacent shows serve regional haunt operators, the wider amusements/FEC sector and the global attractions industry, so buyers often plan a two- to four-show calendar across the year.
Late February – March
Halloween & Attractions Show (this event) and the peak haunt-supplier buying window ahead of spring build-out.
June
Regional haunt and escape-room gatherings such as the Midwest Haunters Convention, used for crew training and smaller sourcing.
November
IAAPA Expo in Orlando — broader attractions, FEC and seasonal-entertainment buying across a global buyer base.
Circuit assembled from listing context and general industry knowledge of the haunt/attractions trade-show calendar; no vendor counts or attendance figures are cited for peer events. Confirm dates on each organiser site before booking.
Plan your trip
Choose from the following airports, with convenient access to the event and venue.
St. Louis Lambert International Airport
Primary gateway for the show; served by major US carriers and nonstop international connections. MetroLink Red Line runs from the airport to downtown Convention Center/Stadium stations in about 35–40 min.
~14 mi (22 km) northwest of America's Center
to venue
20–30 min off-peak (30–45 min in rush hour)
by car
Smaller secondary airport (primarily Allegiant services) on the Illinois side; useful as a backup if STL fares spike. Rental car or rideshare required — no rail link to downtown.
~30 mi (48 km) east of downtown, Mascoutah, Illinois
to venue
35–45 min
by car
Chicago O'Hare International Airport
Alternative international gateway with more nonstop long-haul options; most international visitors connect through ORD or another US hub into STL rather than driving.
~300 mi (480 km) northeast
to venue
~4 hr 40 min drive (≈300 mi); ~1 hr connecting flight to STL
by car
A range of accommodation options near the venue and across key areas.
USD 100–150 / night
Book 4–8 weeks out; rates rise on show week. Downtown parking is usually an extra USD 15–25 per night.
sourceUSD 150–230 / night
Best balance of walkability to the exhibit halls and easy access to downtown restaurants and networking venues.
sourceUSD 230–420 / night
Full-service properties used for buyer hospitality and supplier entertaining; some are 10–20 min walk or a short rideshare from America's Center.
sourceGet around the city with these convenient transport options.
MetroLink light rail (Red Line)
~35–40 min, no traffic risk; the Convention Center station is a 5–10 min walk from the America's Center entrances. Trains run daily but less frequently late at night.
Taxi
15–25 min off-peak; flat-ish airport runs are common but confirm the meter or fixed rate before departure.
Rideshare (Uber / Lyft)
Pick-up zones at STL are signposted outside both terminals; allow extra time at show close when demand spikes.
Walking
Most Convention Center district and Washington Avenue hotels are a 5–15 min walk; February cold and ice make comfortable shoes and a warm coat important.
Parking / driving
Prepaid or validated show parking may be offered by the organiser; confirm daily rates and which garage serves your hall on arrival.
taxi
CTA Blue Line to downtown, then transfer to Green Line.
taxi
taxi
Plan your trip
Check the latest visa requirements and entry guidelines before travelling.
Travellers from US Visa Waiver Program countries may enter for temporary business under ESTA approval without a visa; other nationalities generally require a US visitor (B) visa.
Official visa pageWeather
Late February in St. Louis is still winter: daytime highs typically around 40–48°F (4–9°C) with overnight lows near 25–32°F (−4–0°C). Expect a rain/snow mix (roughly 2–2.5 in / 50–60 mm of monthly precipitation) and occasional ice or snow events — pack a warm coat, layers and shoes suitable for slush, and allow buffer time for weather-delayed flights.
Plan for the climate
Check temperatures and pack accordingly
Venue connectivity
Confirm mobile roaming or a local SIM for business visitors to the United States.
Ride-hailing
Taxis
Public transit
Car rentals
Useful information to help you have a smooth and respectful visit.
Tipping and service
US service norms apply: 18–20% gratuity at restaurants, USD 1–2 per drink at bars, and USD 2–5 per night for hotel housekeeping. Taxi and rideshare tipping is customary but modest.
Business dress and greeting
Business casual is the working norm at St. Louis trade shows — haunt-industry attendees often dress casually. A firm handshake and first-name introductions are standard; business cards are still widely exchanged on the exhibit floor.
Downtown logistics and safety
Downtown St. Louis is walkable by day but quieter after dark away from Washington Avenue and the Ballpark district; use well-lit routes or a short rideshare between hotels and evening venues in February conditions.
Practical guides
Everything needed to arrive prepared, navigate the event, and make the visit productive.
Destination: STL
Compare flights to the nearest international gateway serving St. Louis; confirm ground transport on the organiser site.
Foreign nationals travelling to the United States for temporary business must hold a visitor (B) visa unless they qualify for visa-free entry under the Visa Waiver Program (ESTA).
Processing: Varies by nationality; apply several weeks before travel.
Allowable B-1 business activities include attending business meetings or consultations and attending a business convention or conference, as listed by the US Department of State.
OfficialGet to the venue and around the city with these options.
Airport → venue: Primary gateways: St. Louis Lambert International Airport (STL): 20–30 min off-peak (30–45 min in rush hour); MidAmerica St. Louis Airport (BLV): 35–45 min; Chicago O'Hare International Airport (ORD): ~4 hr 40 min drive (≈300 mi); ~1 hr connecting flight to STL. Allow road or rail time to America's Center; on-site parking is usually available at major exhibition venues.
Hotel → venue: Precinct hotels near America's Center: Downtown West / Convention Center district (5–15 min walk to America's Center): Hampton Inn St. Louis-Downtown (at the Gateway Arch), Holiday Inn St. Louis – Downtown (Convention Center), Red Roof Inn St. Louis – Convention Center; Downtown core — Washington Avenue, Ballpark and Convention Center blocks: Drury Inn & Suites St. Louis Convention Center, Hilton St. Louis at the Ballpark, Embassy Suites by Hilton St. Louis Downtown; Downtown/riverfront — near t
Ride-hail: Ride-hailing apps are commonly used in St. Louis; confirm local availability before travel.
Public transit: Check local bus/metro options for routes to America's Center.
Parking: On-site parking is available at America's Center; confirm daily rates and hall access on the organiser or venue site.
Plan and pack for the event climate.
Month: February 2027
Temperature: Daytime highs typically 40–48°F (4–9°C); overnight lows 25–32°F (−4–0°C)
Seasonality: Late-winter month with mixed rain and snow; roughly 2–2.5 in (50–60 mm) of precipitation and occasional ice/snow storms. Pack layers, a warm coat and weather-resistant footwear, and build buffer time around flights.
Packing: Late-winter month with mixed rain and snow; roughly 2–2.5 in (50–60 mm) of precipitation and occasional ice/snow storms. Pack layers, a warm coat and weather-resistant footwear, and build buffer time around flights.
Plan your trip
Best day to visit: Friday, February 26, 2027
The show spans Thursday to Sunday, with education programming typically front-loaded across the first two days and the exhibit floor fully staffed from day two forward. Friday combines peak trade-buyer attendance with the deepest mix of sessions and supplier-meeting availability, while avoiding the heavier weekend leisure traffic — making it the best single day for both sourcing and operator networking.
Badge pickup and first-pass walk of the main exhibit hall
America's Center (registration and exhibit halls)Education block: ownership, management and staffing sessions
America's Center education roomsDeep-dive sourcing: audio, lighting, control systems, escape-room and ticketing tech
Exhibit hallSupplier meetings and after-hours networking
Exhibit hall B2B areas, then downtown Washington Avenue venuesGateway Arch National Park and Old Courthouse
Forest Park museums (Saint Louis Art Museum, Missouri History Museum, Saint Louis Zoo)
Exhibit hall supplier and B2B meeting zones
America's Center exhibit halls are where manufacturers of animatronics, effects and ticketing systems hold buyer meetings — the highest-density networking on site.
Education session rooms and adjacent corridors
Operator-to-operator conversation happens immediately after sessions on staffing, safety and ownership; speakers and haunt owners typically stay for follow-up questions.
Washington Avenue and Ballpark district venues near the Convention Center
Downtown bars and restaurants a short walk from America's Center host informal haunt-industry dinners and supplier hospitality in the evenings.
Budget
Official cost items and estimated ranges for exhibitors.
visitor_ticket
visitor · Early Bird
USD 199 / per person
| Item | For | Tier | Estimated range | Status | As of |
|---|---|---|---|---|---|
| visitor_ticket | visitor | Early Bird | USD 199 / per person | official |
Decision
Pick the closest answer for each. Your recommendation updates live.
QUESTION 1 OF 6
What is your primary role?
Compare participation options side by side to choose the best fit for your objectives.
visit
You buy or specify products for a haunt, escape room or themed attraction and need to compare suppliers and see effects in person before committing the season's budget.
Best for
Haunt owners, escape-room and immersive-experience operators, FEC and seasonal-attraction buyers sourcing animatronics, props, masks, set fabrication, lighting, sound, ticketing and safety equipment, plus teams evaluating season capex before spring build-out.
Min. budget
$650.00
Timeline
Book 4–8 weeks out; 1–2 days on site is enough for a focused sourcing trip, 3 days to cover education plus the full floor.
Risks
Budget estimate from listing cost signals (entry ticket plus 2 nights mid-range hotel and per diem) — confirm live rates.
Show-week downtown hotel rates and flights into STL rise sharply; late booking costs more.
February weather in St. Louis can delay travel — build buffer around flights.
exhibit
Your product line sells directly into haunts, Halloween retail or immersive attractions and you can staff the booth with people who can quote and close orders on the floor.
Best for
Manufacturers and distributors of animatronics, masks, props, set pieces, lighting, audio, fog/effects, ticketing and safety products that want order-writing access to haunt owners and operators, and service providers selling to the sector.
Min. budget
$2,600.00
Timeline
Reserve booth space 4–6 months ahead (Nov–Jan for a late-February show); allow 6–8 weeks for booth graphics, logistics and freight.
Risks
Budget estimate from listing cost signals (visit budget plus a floor-space, shell-scheme and two-staff travel allowance) — confirm booth pricing with the organiser.
Specialty shipping and drayage for large props/animatronics can exceed the space cost.
Regional competitors exhibit the same buyer base; differentiation and staffed demos are essential.
skip
There is no clear product-market fit with haunted attractions, Halloween retail or immersive seasonal entertainment, or the budget is better allocated to a broader attractions show such as IAAPA Expo.
Best for
Suppliers with no route to haunt, Halloween-retail, escape-room or themed-entertainment buyers, and teams whose interest is purely consumer/fan entertainment rather than trade purchasing.
Timeline
n/a
Risks
Missing the largest North American concentration of haunt and Halloween buyers — competitors will be present and writing orders.
Deferring a decision until the season is set leaves no time to build a credible booth or travel plan for the next edition.
Book with
Recommended providers
Trust footer
6
References
1
Publishers
0
Date checked
TransWorld Trade Shows, LLC
Display a free company card at your booth, or share your professional card on the show floor.
