Digital buyer journeys
What digital buyer journeys means for buyers and exhibitors in this sector.
Event overview
Overview
GTM Luxury is a curated, invitation-only experience designed to foster genuine connections between influential luxury travel advisors and global suppliers. This event features face-to-face meetings, Boardroom sessions, and unique networking opportunities, ensuring a high-quality environment for business growth.
GTM Luxury takes place in Los Angeles, USA. Venue: JW Marriott Los Angeles L.
A.
TL;DR
- 1Dates and Venue: GTM Luxury takes place from January 20-22, 2027, at JW Marriott Los Angeles L.A. LIVE.
- 2Scale and Focus: This exclusive event connects top luxury travel advisors with global suppliers.
- 3Organiser: Hosted by Northstar Travel Group, known for high-quality travel events.
- 4Buyer Authority: Attendees are vetted luxury travel advisors with significant purchasing power.
- 5Entry: Participation is by invitation only, ensuring a curated experience.
Why visit
Attendees will gain access to a curated selection of luxury travel suppliers, discover the latest trends, and network with industry peers focused on luxury travel. A. LIVE. Attendees are vetted luxury travel advisors with significant purchasing power.
Why exhibit
Exhibitors will benefit from direct access to qualified buyers with significant purchasing power, opportunities to establish long-term relationships, and increased visibility in the luxury travel market. Attendees are vetted luxury travel advisors with significant purchasing power.
Attendees, exhibitors & solutions
Who this event is for
Visitor profile
Typical attendee groups you can expect to meet.
Independent luxury travel advisors and agency owners who book high-net-worth leisure clients
Bespoke itinerary designers and travel consultants building multi-country luxury trips
Private-client managers at family offices, wealth managers and concierge firms sourcing travel for principals
Honeymoon, milestone-celebration and destination-wedding planners
Villa, residence and private-island rental specialists
Luxury and expedition cruise sellers
Private aviation, chauffeur and transfer coordinators
Corporate and incentive travel buyers sourcing premium group experiences
Exhibitor profile
Main supplier and exhibitor segments present at the show.
Luxury hotel groups, resort collections and private-island properties
Villa, chalet and residence rental portfolios
Destination management companies in leisure and remote destinations
Luxury tour operators and bespoke ground handlers
Expedition, river and ocean cruise lines
Private aviation, jet-card and helicopter transfer providers
Yacht charter and sailing specialists
Wellness retreats, spa resorts and longevity programmes
Safari lodges and remote adventure camps
Luxury rail and scenic train operators
Travel advisor technology, CRM and booking platforms
Tourism boards and destination marketing organisations
Concierge, access and exclusive-experience providers
Product categories
Key solution areas showcased across the event.
Ultra-luxury hotels, resorts and private islands
Villas, chalets and residence rentals
Bespoke tours and private-guided experiences
Expedition, river and ocean cruises
Private jet, helicopter and yacht charter
Luxury rail journeys
Safari, wilderness and adventure lodges
Wellness, spa and retreat programmes
Destination management and ground services
Honeymoon and milestone-celebration travel
Travel advisor technology and booking tools
Destination marketing and tourism boards
Concierge and exclusive-access services
Chauffeur, transfer and premium mobility services
Location & Facilities
Venue
JW Marriott Los Angeles L.A. LIVE
900 W Olympic Blvd, Los Angeles, CA 90015
Facilities
Parking
JW Marriott Los Angeles L.A. LIVE in Los Angeles typically provides on-site or adjacent visitor parking during major trade fairs; confirm daily rates, payment methods and hall access on the organiser or venue website before travel.
Food options
On-site catering
On-site diningParking: JW Marriott Los Angeles L.A. LIVE in Los Angeles typically provides on-site or adjacent visitor parking during major trade fairs; confirm daily rates, payment methods and hall access on the organiser or venue website before travel.
Gate: Follow organiser signage to the main visitor entrance at JW Marriott Los Angeles L.A. LIVE for badge collection; allow extra time for security screening during peak morning arrival.
Attend
Entry & tickets
Who runs the show
Organisers
Northstar Travel Group
Intelligence
Market context
Key market insights, trends, news and related events to help you understand the bigger picture.
Los Angeles, USA
Why it matters
On 2027-01-20 to 2027-01-22, GTM Luxury in Los Angeles covering High-end travel services and experiences, Luxury accommodations and resorts, Exclusive tours and excursions, Premium tra gives trade buyers a single calendar window to compare suppliers, validate specs on the stand, and book follow-ups before the next buying cycle - especially when your roadmap matches the published exhibitor profile.
Industry trends
Key trends shaping this market and its wider industry.
Sustainability in procurement
What sustainability in procurement means for buyers and exhibitors in this sector.
Automation and labour efficiency
What automation and labour efficiency means for buyers and exhibitors in this sector.
Regional supply-chain resilience
What regional supply-chain resilience means for buyers and exhibitors in this sector.
Hybrid engagement models
What hybrid engagement models means for buyers and exhibitors in this sector.
Plan your trip
Travel & logistics
Local currency · USD
Arrival airports
Choose from the following airports, with convenient access to the event and venue.
Los Angeles International
Main international gateway for Los Angeles. Use the LAX FlyAway coach for a fixed-route Downtown connection, or rideshare/taxi from the LAX-it lot. Allow extra time for terminal transfers and traffic on the I-105 and I-110
Approx. 18 mi / 29 km
to venue
30-60 min depending on traffic
by car
Hollywood Burbank
Smaller airport north of Downtown Los Angeles. Convenient for domestic connections and often faster to clear than LAX, but rideshare and taxi availability is more limited late at night
Approx. 12 mi / 19 km
to venue
25-50 min depending on traffic
by car
Long Beach
Compact airport southeast of Downtown Los Angeles. Useful for Orange County and coastal itineraries; confirm rideshare pickup zones and allow extra time during commute hours
Approx. 22 mi / 35 km
to venue
30-55 min depending on traffic
by car
Hotel tiers
A range of accommodation options near the venue and across key areas.
Host hotel
L.A. LIVE, Downtown Los AngelesUSD 225–303 / night
JW Marriott Los Angeles L.A. LIVE puts you in the same complex as the meeting space. Book early because the event block and suites tighten in late January.
sourceLuxury adjacent
L.A. LIVE, Downtown Los AngelesUSD 350–550 / night
The Ritz-Carlton, Los Angeles is the highest-service option within a five-minute walk; suitable for principals and hosted buyers who need full concierge support.
Select-service cluster
L.A. LIVE, Downtown Los AngelesUSD 180–270 / night
Courtyard and Residence Inn LA Live offer lower rates and kitchen options while keeping the venue walkable. Check cancellation terms before booking a non-refundable rate.
Boutique walkable
Figueroa Corridor, Downtown Los AngelesUSD 170–250 / night
Hotel Figueroa and similar boutique properties suit advisors who want design-led rooms and a 10-15 min walk to L.A. LIVE; confirm room size and street noise.
Downtown value
Downtown Los AngelesUSD 150–230 / night
Hotels north of 7th Street are often cheaper but require a rideshare or Metro ride to the venue. Factor in USD 10-20 each way if you plan to commute.
Airport convenience
LAX corridorUSD 140–220 / night
Only practical for early departures; airport hotels are not recommended for the event because traffic can add 30-60 min to the venue.
Local transport
Get around the city with these convenient transport options.
walk
Estimated costUSD 0 - no fare; 2-10 min on foot depending on hotel
Best forL.A. LIVE hotels to JW Marriott Los Angeles L.A. LIVE
The JW Marriott, Ritz-Carlton, Courtyard and Residence Inn are clustered around L.A. LIVE. Walking is the fastest option between these properties and the meeting space.
bus/coach
Estimated costApprox. USD 10-15 one-way on the LAX FlyAway coach; confirm current fare
Best forLos Angeles International (LAX) to Downtown Los Angeles
The FlyAway coach links LAX terminals with Downtown stops. It is the cheapest fixed-route option for a solo traveller with luggage, but departure times vary by traffic.
rideshare/taxi
Estimated costApprox. USD taxi/rideshare from LAX to venue (estimate; confirm before travel)
Best forLos Angeles International (LAX) to JW Marriott Los Angeles L.A. LIVE
Rideshare and taxi pick up at the LAX-it lot, reached by a shuttle from the terminals. Allow 30-60 min to the venue depending on traffic on the I-105 and I-110.
metro/rail
Estimated costApprox. USD 2-4 one-way including Metro fare and airport connector; confirm service hours
Best forLAX area to Downtown Los Angeles
The rail connection from LAX requires a shuttle and at least one transfer. It is cheaper than rideshare but slower with luggage; use a TAP card or contactless fare.
rideshare/taxi
Estimated costApprox. USD taxi/rideshare from BUR to venue (estimate; confirm before travel)
Best forHollywood Burbank (BUR) to JW Marriott Los Angeles L.A. LIVE
BUR is closer to Downtown than LAX, but the ride still crosses the Hollywood Hills and can slow during commute hours. Allow 25-50 min.
rideshare/taxi
Estimated costApprox. USD taxi/rideshare from LGB to venue (estimate; confirm before travel)
Best forLong Beach (LGB) to JW Marriott Los Angeles L.A. LIVE
LGB is southeast of Downtown and typically a 30-55 min ride. Confirm the pickup zone at the terminal before booking.
metro/rail
Estimated costApprox. USD 1.75-2.00 one-way on LA Metro; confirm current fare
Best forUnion Station to Pico Station or 7th Street/Metro Center
Use the B or D subway to 7th Street/Metro Center, then walk or transfer to the E Line at Pico Station for L.A. LIVE. A single Metro fare covers a short window of travel.
parking
Estimated costApprox. USD 50-70 per day; confirm with hotel
Best forJW Marriott Los Angeles L.A. LIVE on-site parking
Valet and self-parking are available for hotel and event guests. Event nights can fill the garage; arrive early or use a nearby public lot.
Weather
Late January is the cool season in Los Angeles: expect mild, often sunny days and noticeably cooler evenings, with a chance of winter rain. The L.A. LIVE district is outdoors between venues, so a light layer and a compact umbrella are practical. Confirm the forecast in the week before departure because winter storms can affect both local conditions and flights into LAX.
Plan for the climate
Check temperatures and pack accordingly
Venue connectivity
US mobile networks use eSIM or physical SIM cards; check that your phone supports US bands and activate a plan before departure if your home operator charges roaming. Wi-Fi is typically available in the JW Marriott L.A. LIVE meeting areas and guest rooms, but confirm access with the hotel for the event space. Power is 120 V at 60 Hz with Type A/B plugs, so most European, UK and Australian devices need a plug adapter and a voltage converter for non-dual-voltage items. Download the official schedule and any event app before you fly.
Ride-hailing
Taxis
Public transit
Car rentals
Cultural notes
Useful information to help you have a smooth and respectful visit.
Business dress
Business casual is the practical default at luxury travel trade events in Los Angeles. Meeting rooms can be cool, and L.A. LIVE evenings are outdoors, so a light jacket works for both.
Tipping
US service staff expect tips: 15-20% at restaurants, USD 2-5 per bag for hotel porters, and a few dollars per night for housekeeping. Check whether a service charge is already included.
Walkability and safety
L.A. LIVE is compact, but Downtown blocks are long and some streets are quiet after dark. Walk in groups or use rideshare for late-night returns to hotels outside the immediate district.
Meetings and punctuality
Advisors and suppliers usually arrive on time for scheduled appointments. Confirm meeting points in advance because the JW Marriott has multiple event areas and the L.A. LIVE complex is spread across several buildings.
Local small talk
Los Angeles business conversation is informal but professional. Ask about the advisor's client mix and destination specialisms rather than launching into rates; follow up with a concise email and clear next step.
Practical guides
Visitor & Exhibitor Essentials
Everything needed to arrive prepared, navigate the event, and make the visit productive.
Flights
Destination: LAX
Sample searches for 20-24 January 2027 show LAX as the main arrival point, with nonstop service from London, Tokyo, Sydney and Dubai and about 6 hours nonstop from New York JFK. Google Flights price insights on those sample dates flagged New York fares as high and Sydney fares as low versus usual levels, and suggested the cheapest booking window for London and Tokyo was up to late October. Use those signals as timing guidance only: fares change daily, and winter storms can affect connections through US hubs. Book a refundable or changeable option if you are tying the trip to a fixed appointment schedule, and allow a buffer day before your first meeting.
Transport
Get to the venue and around the city with these options.
Airport → venue: Primary gateways: Los Angeles International (LAX): 30-60 min depending on traffic; Hollywood Burbank (BUR): 25-50 min depending on traffic; Long Beach (LGB): 30-55 min depending on traffic. Allow road or rail time to JW Marriott Los Angeles L.A. LIVE; on-site parking is usually available at major exhibition venues.
Hotel → venue: Precinct hotels near JW Marriott Los Angeles L.A. LIVE: L.A. LIVE, Downtown Los Angeles: L.A. LIVE, Downtown Los Angeles; L.A. LIVE, Downtown Los Angeles: L.A. LIVE, Downtown Los Angeles; L.A. LIVE, Downtown Los Angeles: L.A. LIVE, Downtown Los Angeles.
Ride-hail: Uber and Lyft operate across Los Angeles. At LAX, rideshare pickup is at the LAX-it lot near Terminal 1, reached by a shuttle from the terminals; follow airport signs and allow 10-15 extra minutes. At BUR and LGB, pickup zones are at the terminal curb. Approximate one-way rideshare fares to the JW Marriott L.A. LIVE are USD 45-75 from LAX, USD 35-60 from BUR and USD 40-70 from LGB, depending on traffic and surge. Confirm the pickup point and live fare in the app.
Public transit: LA Metro serves Downtown Los Angeles. Pico Station on the E Line is the closest rail stop to L.A. LIVE, and 7th Street/Metro Center connects the B and D subway lines plus the A and E lines. A single Metro ride is approximately USD 1.75-2.00; use a TAP card or contactless fare. From LAX, the FlyAway coach is the simplest fixed-route link to Downtown; rail connections from the airport require a shuttle and at least one transfer. From Union Station, take the B or D line to 7th Street/Metro Center and walk or transfer to Pico Station. Check metro.net for service changes and live schedules.
Parking: The JW Marriott Los Angeles L.A. LIVE offers on-site valet and self-parking for hotel and event guests. Approximate rates are USD 50-70 per day for hotel parking; nearby public lots around L.A. LIVE and Crypto.com Arena may be cheaper but fill quickly on event days. Confirm current rates, height restrictions and overnight terms with the hotel or operator before arrival.
Weather
Plan and pack for the event climate.
Month: January 2027
Temperature: Typical late-January conditions: daytime 18-21 C (65-70 F), overnight 9-12 C (48-54 F). Confirm the forecast near the event dates.
Seasonality: January sits in Los Angeles' wetter season, but rain usually comes in short storms rather than continuous drizzle. Daytime temperatures are mild enough for walking between L.A. LIVE venues; evenings cool quickly. A compact umbrella and a light waterproof layer are more useful than heavy winter gear, and winter weather can also delay flights into LAX.
Packing: Pack business casual layers for meeting rooms and evening events, a light jacket for outdoor walks in L.A. LIVE, comfortable shoes for the Figueroa Corridor, sunglasses and sunscreen for bright winter days, a compact umbrella, and a Type A/B plug adapter for US outlets.
Plan your trip
Planning
Best day to visit: Day 2 (mid-show)
Mid-show days at GTM Luxury usually combine full exhibitor attendance with scheduled B2B meetings, before early pack-down on the final day.
T-1
Days 14-12: Confirm your GTM Luxury registration status and download the official schedule from gtm-luxury.com/schedule.
T-2
Days 14-12: Book the JW Marriott Los Angeles L.A. LIVE or a walkable L.A. LIVE alternative before the room block tightens.
T-3
Days 12-10: Check passport validity and, for eligible visa-waiver travellers, apply for ESTA; otherwise start a B-1 visa application.
T-4
Days 12-10: Compare flights into LAX, BUR and LGB; choose an arrival that leaves a buffer before your first appointment.
T-5
Days 10-8: Reserve an airport transfer or note the LAX FlyAway and Metro options; download the rideshare app you plan to use.
T-6
Days 10-8: Review the exhibitor list and shortlist hotel, DMC, cruise and villa suppliers that match your top client requests.
T-7
Days 8-6: Build a meeting wishlist and prepare three client scenarios you want supplier quotes for.
T-8
Days 6-4: Save appointment confirmations, hotel confirmation and event badge details offline.
T-9
Days 4-2: Check the Los Angeles forecast and pack business casual layers, walking shoes and a compact umbrella.
T-10
Days 4-2: Confirm restaurant reservations or evening plans; L.A. LIVE venues fill on event nights.
Day 1
Arrive with time to collect your badge, walk the venue and test the Wi-Fi before meetings start.
Day 1
Keep a digital note of supplier follow-ups and send initial thank-you messages within 24 hours.
Sample visitor itinerary
Route-optimised day
Day 1 · morning
Registration and hall orientation at JW Marriott Los Angeles L.A. LIVE
Day 2 · core sessions
Supplier meetings and product demos
Day 3 · wrap-up
Final negotiations and follow-up
Networking spots
2GTM Luxury registration concourse
JW Marriott Los Angeles L.A. LIVE
Central meeting point before and between hall appointments during show days.
Organiser B2B lounge (if offered)
JW Marriott Los Angeles L.A. LIVE
Hosted matchmaking and buyer programmes when published by the organiser.
Budget
Costs & budget
Build your working budget
Adjust the inputs below to create a directional event budget.
Estimated budget
Live estimate
- Hotel × 2 nights$300.00
- Per diem × 2$150.00
Estimated total$450.00
This is a directional estimate. Please verify live rates before booking.
Decision
Visit, exhibit, or skip?
Should you go?
Use this quick check to decide whether GTM Luxury fits your visit, exhibit or skip plan.
QUESTION 1 OF 6
For GTM Luxury, what is your primary role on the show floor?
Decision matrix
Compare participation options side by side to choose the best fit for your objectives.
visit
Your category focus and target suppliers align with the official exhibitor profile.
Best for
Buyers, engineers, and delegates sourcing High-end travel services and experiences and Luxury accommodations and resorts solutions and benchmarking suppliers at GTM Luxury in Los Angeles.
Min. budget
$1,250.00
Timeline
4-8 weeks before opening day for registration, hotels, and travel.
Risks
Session times and ticket tiers may change - confirm the official agenda before booking.
exhibit
You have a defined lead-generation or distributor recruitment goal for this market.
Best for
Brands and manufacturers launching High-end travel services and experiences and Luxury accommodations and resorts products who need qualified meetings with the event's trade audience.
Min. budget
$5,625.00
Timeline
3-6 months for stand booking, freight, staffing, and pre-show marketing.
Risks
Booth pricing and corner premiums vary by hall - confirm with the organiser sales team.
skip
Audience, geography, or commercial goals do not justify travel and stand costs this cycle.
Best for
Teams with weak category fit, budget constraints, or overlapping commitments during the Los Angeles show week.
Timeline
N/A
Risks
Skipping may mean missing buyer meetings if competitors exhibit or attend the same week.
Gallery
Photos
FAQs & glossary
Answers
Frequently asked
What is GTM Luxury?
GTM Luxury is a luxury travel trade event listed at gtm-luxury.com. The 2027 edition is set at the JW Marriott Los Angeles L.A. LIVE in Downtown Los Angeles, with a published schedule at gtm-luxury.com/schedule.
When is the 2027 edition?
The listing positions the event in late January 2027. Confirm the exact show dates, registration hours and session times on the official schedule before booking flights or hotels.
Where is the event held?
The venue is the JW Marriott Los Angeles L.A. LIVE, inside the L.A. LIVE district in Downtown Los Angeles. The hotel is walkable to Crypto.com Arena, Peacock Theater and the Figueroa Corridor hotel cluster.
Who should attend?
Luxury travel advisors, agency owners, bespoke itinerary designers, private-client managers, honeymoon and celebration planners, villa and residence specialists, cruise sellers and premium transfer coordinators are the core audience.
Is GTM Luxury trade-only?
The programme is built around luxury travel advisors and suppliers. Check the registration terms on gtm-luxury.com to confirm whether any consumer sessions or guest passes are open.
How do I register?
Use the official registration or schedule page at gtm-luxury.com. Have your agency details and any consortium, IATA or CLIA credentials ready if they apply to your business.
How do I get from LAX to the venue?
LAX is about 18 mi / 29 km from the JW Marriott L.A. LIVE. The LAX FlyAway coach is the cheapest fixed-route option to Downtown; rideshare and taxi pick up at the LAX-it lot and take roughly 30-60 min depending on traffic. LA Metro is cheaper but slower with luggage.
Where should I stay?
Stay inside L.A. LIVE or along Figueroa Street if you want to walk to the venue. The JW Marriott is the host property; the Ritz-Carlton, Courtyard and Residence Inn are also in the immediate district. Downtown LA hotels farther north are cheaper but need a rideshare or Metro ride.
Do I need a visa?
Entry rules depend on your passport. Many visa-waiver country travellers can apply for ESTA before flying; other nationalities typically need a US B-1 business visitor visa. Check the US Department of State guidance well before departure.
What is the dress code?
Business casual is the practical default for luxury travel trade events in Los Angeles. Bring a light jacket for meeting rooms and outdoor walks between L.A. LIVE venues, plus comfortable shoes for the Figueroa Corridor.
Will there be parking?
The JW Marriott Los Angeles L.A. LIVE offers on-site parking for hotel and event guests. Approximate hotel parking is USD 50-70 per day; nearby public lots may be cheaper but fill quickly on event nights. Confirm current rates before arrival.
Are meals included in registration?
Meal inclusion depends on the pass type and the published programme. Check the registration terms or contact the organiser through gtm-luxury.com; do not assume breakfast, lunch or evening receptions are included.
Glossary
- FIT
- Fully independent traveller; a guest booking a bespoke itinerary rather than a group package.
- GDS
- Global distribution system; the booking screen used by advisors to reserve air, hotel and car inventory.
- DMC
- Destination management company; a local ground operator that handles transfers, guides, venues and on-site logistics.
- HNWI
- High-net-worth individual; a client segment that typically buys premium cabins, suites and private experiences.
- Preferred partner
- A supplier agreement that gives an advisor agency extra commission, amenities or marketing support.
- Consortium
- A network that aggregates independent advisors so they can access supplier terms, training and client referrals.
- Net rate
- The wholesale price an advisor or operator pays before adding a margin or service fee.
- Commission
- The percentage a supplier pays an advisor or agency on a booked sale.
- Override
- Extra commission paid when an agency hits an agreed sales volume with a supplier.
- FAM trip
- Familiarisation trip; a supplier-hosted visit that lets advisors inspect a hotel, destination or experience before selling it.
- Site inspection
- A pre-arranged visit to a property or destination to assess rooms, service and fit for clients.
- Shoulder season
- The travel period between peak and low season, often used for better rates or quieter destination visits.
- Private aviation
- Charter, jet-card or fractional ownership service for point-to-point travel outside commercial airline schedules.
- Villa programme
- A portfolio of private homes or residences with concierge, housekeeping and booking terms distinct from hotel inventory.
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Also known as
Alternate names and search phrases for this event.
- GTM Luxury 2027
- GTM Luxury Los Angeles 2027
- GTM 2027
- GTM Los Angeles 2027
- Los Angeles USA
- High-end travel services and experiences
- Luxury accommodations and resorts
- Exclusive tours and excursions
- Premium transportation options
- Trade show Luxury Travel Los Angeles
Digital business cards for the show floor
Display a free company card at your booth, or share your professional card on the show floor.