What are the opening hours of the fair?

Tuesday 8 September 09:00–18:00; Wednesday 9 September 09:00–18:00; Thursday 10 September 09:00–15:00

I have lost my ticket, haven't received my email confirmation, or have other questions about booked tickets. What should I do?

Email tickets@svenskamassan.se or call 031-708 80 99. Provide your name, phone number, and email address

What does it cost to visit the fair?

Gothenburg Furniture Fair is a trade fair and is not open to the general public. Entry is free for trade visitors

If I want to visit the exhibition on more than one day, do I use the same ticket?

Yes, your ticket is valid for visits on all days of the fair

Is the entrance ticket personal?

Yes, the entrance ticket is personal and cannot be transferred to anyone else

Can children accompany me to the fair?

Yes, children and young people up to and including 16 years of age are welcome if accompanied by a guardian

I do not work in the furniture industry but am interested in furniture and interior design. May I visit the fair?

Gothenburg Furniture Fair is a trade fair and is only open to professionals working in the furniture and interior design industry

Gothenburg Furniture Fair 2026

Notable exhibitors

Companies exhibiting at Gothenburg Furniture Fair 2026 include AB Br. Wigells Stolfabrik, AB Skinnwille, Aneta Belysning AB, Birger Larsson Möbelfabrik AB and Briscapo AB.

AB Br. Wigells Stolfabrik
AB Skinnwille
Aneta Belysning AB
Birger Larsson Möbelfabrik AB
Briscapo AB

Event overview

Overview

Gothenburg Furniture Fair is the Nordic region’s leading meeting place for the purchase of furniture, interior design, and lighting for home environments. It is a dedicated trade fair, open only to professionals working in the furniture industry.

The 2026 edition takes place 8–10 September at the Swedish Exhibition & Congress Centre (Svenska Mässan) in Gothenburg. The fair serves as the key business arena for the furniture and interior design industry, where store owners and buyers from across the Nordic region meet for business, inspiration, and stronger relationships

TL;DR

1Nordic region's leading purchasing trade fair for furniture, interiors, and home lighting, attracting buyers
22026 edition expands with ~20 new exhibitors in interiors, decoration, and lifestyle through PUFF
3Trade-only event for furniture industry professionals; not open to the general public
4New industry networking event debuts 9 September 2026 for evening business relationship building
5Stage program features expert talks, including neurodesign and trend presentations

Attendees, exhibitors & solutions

Who this event is for

Visitor profile

Typical attendee groups you can expect to meet.

Retail store owners and buyers from furniture, interior design, and home decor stores across the Nordic region

Purchasing managers and category buyers for furniture and home furnishing chains

Interior designers and architects sourcing products for residential and commercial projects

Contract buyers for hospitality, office, and public-sector interiors

Product developers and designers seeking trend intelligence and supplier partnerships

Importers and distributors of furniture, lighting, and home accessories

Trade press and industry analysts covering the Nordic furniture market

Exhibitor profile

Main supplier and exhibitor segments present at the show.

Furniture manufacturers and brands presenting residential collections for the upcoming season

Lighting suppliers offering decorative and functional home lighting solutions

Interior decoration and textile brands, including rugs, cushions, and soft furnishings

Home accessory and lifestyle product suppliers, expanded in 2026 through the PUFF collaboration

Design studios and emerging brands launching new collections

Material and component suppliers serving the furniture manufacturing industry

Trade associations and industry bodies representing the furniture and interior sectors

Product categories

Key solution areas showcased across the event.

Furniture (residential)

Upholstered furniture

Lighting (decorative and functional)

Interior design and decoration

Textiles (rugs, cushions, soft furnishings)

Home accessories and lifestyle products

Complementary product categories (interiors, decoration, lifestyle)

Bedding and sleep products

Location & Facilities

Venue

Open in Google Maps

Svenska Mässan (Swedish Exhibition & Congress Centre)

Mässans Gata/Korsvägen, 412 94 Gothenburg, Sweden

Entrances & gates

Entrance 5

Main entrance for the fair, located at Korsvägen. This is the primary entry point for visitors

Facilities

Parking

Svenska Mässan offers 2,500 parking spaces-. Recommended parking includes P‑hus Focus (Fabriksgatan 45) with a direct pedestrian bridge to the venue, Valhalla parking, and P‑hus Liseberg Södra-. Pre‑booking is recommended during major events as spaces fill quickly-. Disabled parking is available outside the hotel entrance (2‑hour limit) and along Skånegatan (4‑hour limit)

2,500 spaces ·

Accessibility

All exhibition halls, conference rooms, and restaurants meet essential accessibility standards. Ramps, lifts, and accessible toilets are available. Wheelchairs can be borrowed from the information desk at Entrance 5 (advance booking recommended via evenemangsbemanning@svenskamassan.se or +46 31‑708 84 50). Persons accompanying disabled visitors are entitled to free admission. Certified guide dogs for the visually impaired are permitted

Cloakroom

Cloakrooms are available on Level 1 next to Entrance 5

On-site shuttle

No internal shuttle service is advertised. The venue is designed to be walkable, with all halls and facilities accessible on foot

Food options

Heaven 23, Corner, Ströget, Bistron

On-site dining

Parking: Parking is available near the venue in several garages. Visitors are recommended to use Valhalla parking, while exhibitors are advised to park at P-Hus Focushuset, which is directly connected to Svenska Mässan via a pedestrian bridge. Pre-booking is recommended to guarantee a space

Gate: Main entrance for the fair is Entrance 5 at Korsvägen

Attend

Entry & tickets

Trade-only

Free registration

Event days & opening times

DayOpening hours

Tuesday 8 September:9:00 AM – 6:00 PM

Wednesday 9 September:9:00 AM – 6:00 PM

Thursday 10 September:9:00 AM – 3:00 PM

Industry networking event
Price excludes VAT. Ticket grants access to the networking event on the exhibition floor and the evening programme at Gothia Towers Lobby Bar. Last day to purchase is 24 August 2026
SEK 295.00
Lunch and coffee package
Price excludes VAT. Valid for one lunch and one coffee with a bun or roll at the fair's café during opening hours
SEK 149.00

Ticket info

Badge collection

Entrance ticket is personal and valid for all days of the fair. Please bring your ticket (digital or printed) for entry

Ticket notes

Entry to the exhibition is free for trade visitors. A separate ticket is required for the industry networking event on 9 September (295 SEK ex. VAT) and for lunch/coffee packages (149 SEK ex. VAT)

Who runs the show

Organisers

Svenska Mässan Gothia Towers

Organiser and venue operator

Website

MIBO (Möbel- och Interiörföretagens Branschorganisation)

Co-organiser (industry association)

Website

Klas Pettersson

Business Manager, Gothenburg Furniture Fair

Email Call Website

Christian Pfolz

Sales Manager, Gothenburg Furniture Fair

Email Call Website

George Makdessi

Chairman, MIBO

Email Call Website

What's on

Programme

Lecture

Networking

TBA

Event days

13:30–20:30

Typical time

Official agenda

This agenda is still being finalised. Check the official agenda for the latest sessions.

Speakers

Nadia Tolstoy

Interior Architect @ Tengbom

Neurodesign – research-based design principles for workplaces that support wellbeing and performance

Sara Garanty

Colour Expert

Colour psychology – how different colours influence emotions, behaviour, and wellbeing

13:30 – 14:00

Discover Neurodesign at Gothenburg Furniture Fair

Lecture

Main stage

18:00 – 20:30

Industry Networking Event (Branschmingel)

Networking

Main stage (gathering), exhibition floor (mingle)Exhibition floor

Topic tracks

Neurodesign & Workplace DesignIndustry Networking & Trends

How the last edition performed

Previous edition

Current edition

2026 · 1,794 visitors · 80 exhibitors

Official exhibitor and visitor counts for 2026 are not yet published. The organiser has announced a strengthened collaboration with PUFF, introducing approximately twenty new exhibitors within interiors, decoration, and complementary product categories

Forecast — not final

Visitors

1,794

Exhibitors

Growth over time

Edition recap

The 2025 edition of the Gothenburg Furniture Fair gathered 79 exhibitors and 1,794 visits over three intensive days at the Swedish Exhibition & Congress Centre in Gothenburg. The fourth edition attracted visitors from neighbouring Nordic countries, with many exhibitors reporting good sales and new business contacts. Despite a challenging economic climate, the fair gathered more exhibitors than the previous year, demonstrating the industry's continued commitment to meeting in person. The fair's clear focus on purchasing was highlighted as a decisive strength, with every meeting holding potential for new deals. Preparations for the 2026 edition are already underway, with plans to grow by attracting more home interior suppliers

New this edition

1
Industry Networking Event
A new evening networking experience on 9 September 2026, offering exhibitors and visitors a relaxed setting to continue conversations, build business relationships, and connect with industry colleagues after the exhibition day ends. Includes food, drinks, and live music
Source
2
Expanded Collaboration with PUFF
The 2026 edition broadens its scope through an expanded partnership with PUFF (Swedish Gift Suppliers Association), introducing approximately twenty new exhibitors within interiors, decoration, and complementary lifestyle product categories
Source

Testimonials

The fair is like a graduation test for our new products. We get direct feedback and learn what will work commercially. Most of our retailers come here – this year we secured a major order from a Norwegian furniture chain with 70 stores
Jan Andersson · CEO · Bröderna Anderssons · 2025

It's been absolutely fantastic. We've gained many new customers but also had valuable visits from existing ones. The Gothenburg Furniture Fair is an important place for us to be visible
Lise Øvergård Lindberg · Country Manager Sweden · Norvigroup · 2025

I meet as many customers here in three days as I normally do in three months. You can do business and showcase your products – that's why we're here
Mats Söderkvist · Agent · Ermatiko · 2025

Exhibiting on home ground is cost-effective. We've had both local and long-distance visitors and received new orders. The visitors here are a perfect match for us
Viktora Tärneberg · Owner · Dixie · 2025

It's a cosy fair and as a buyer I value meeting suppliers in person. There's just the right amount of people, which means exhibitors have time for visitors. I'm taking away many new ideas, good meetings, inspiration, and energy for the autumn work season
Helene Grims · CEO · Permia inredningar · 2025

Next edition outlook

2026-09-08 – 2026-09-10

confirmed

The 2026 Gothenburg Furniture Fair will take place 8–10 September. The organiser plans to continue on the same path while growing by attracting more home interior suppliers as exhibitors. The fair has announced an expanded collaboration with PUFF (Swedish Gift Suppliers Association), introducing approximately twenty new exhibitors within interiors, decoration, and complementary product categories. A new Industry Networking Event debuts on 9 September 2026, offering extended evening networking with food, drinks, and live music

Expanded collaboration with PUFF, bringing ~20 new exhibitors in interiors, decoration and lifestyle products New Industry Networking Event on 9 September 2026 for extended evening networking Continued focus on purchasing and business efficiency

Impact

A bigger and stronger platform

The 2025 Gothenburg Furniture Fair demonstrated the resilience of the Nordic furniture industry despite a challenging economic climate. The fourth edition gathered 79 exhibitors and 1,794 visits over three days at the Swedish Exhibition & Congress Centre in Gothenburg. The fair attracted a strong Nordic presence, with visitors from Denmark, Norway and Finland. Many exhibitors reported good sales and new business contacts, including a major order from a Norwegian furniture chain with 70 stores. The organiser highlighted the fair's clear purchasing focus as a decisive strength, noting that every meeting holds potential for a new deal. 86% of exhibitors achieved a positive Return on Event (ROE)

Audience quality

High-value decision-makers

The 2025 fair attracted a highly qualified professional audience, with 80% of visitors influencing or making purchasing decisions. The event drew a strong Nordic contingent, including buyers from Denmark, Norway and Finland. Exhibitors reported that visitors were highly focused on purchasing, making every meeting a potential business opportunity. The fair's trade-only format ensured a concentrated audience of furniture retailers, interior designers, and industry professionals

Exhibitor outcomes

Real business growth

86% of exhibitors at the 2025 fair achieved a positive Return on Event (ROE). Many exhibitors reported good sales and new business contacts during the three-day event. Bröderna Anderssons secured a major order from a Norwegian furniture chain with 70 stores. Norvigroup gained many new customers while also strengthening relationships with existing ones. The fair's purchasing-focused environment enabled many exhibitors to finalise orders on-site

Intelligence

Market context

Key market insights, trends, news and related events to help you understand the bigger picture.

Nordic (Sweden, Denmark, Norway, Finland)

Why it matters

Gothenburg Furniture Fair is the Nordic region's leading purchasing trade fair for furniture, interiors, and lighting for home environments. It matters because it is the primary annual sourcing event where Scandinavian and international retailers, buyers, and suppliers converge to place orders and build long-term relationships 80% of visitors influence or make purchasing decisions, making the fair a high‑efficiency business environment. The 2026 edition's expansion into lifestyle and decoration categories through the PUFF collaboration reflects the retail industry's move toward broader, more cohesive assortments, making the fair increasingly relevant for buyers seeking complete home solutions. In a market where Swedish home furnishings value sales declined by 2% in 2025 to SEK54.4 billion, the fair provides a critical platform for business and market intelligence. The Nordic indoor furniture market, valued at USD 5.42 billion in 2025, is forecast to grow at a CAGR of 5.1% to reach USD 8.55 billion by 2034, underlining the region's long‑term potential

Industry trends

Key trends shaping this market and its wider industry.

Sustainability and natural materials as non-negotiable

Sustainability, natural materials, and genuine craftsmanship remain at the forefront. Wood, linen, and ceramics are key, along with furniture that is flexible and adapts to life's changes. Scandinavian design continues to evolve with a softer, more personal expression, organic shapes, and warm tones, with bolder use of colour in decorative details

Source

Scandinavian minimalism evolves towards warmth and character

The Nordic look is moving beyond pale birch and stark whites. The latest direction embraces sculptural forms, soft stripes, and the return of visible craft. Designers are grouping sculptural forms together rather than deploying them as standalone accents, and stripes are interpreted in softer palettes – taupe, faded gray, and muted brown

Source

Lifestyle retail convergence

The boundaries between furniture, interiors, lighting, and complementary products are becoming less defined. Furniture offerings are increasingly complemented by interiors, lighting, and lifestyle products, creating more cohesive and competitive assortments in-store. This trend is reflected in the fair's expanded collaboration with PUFF, introducing interiors, decoration, and lifestyle suppliers

Source

Modular and multi‑purpose furniture

Fixed, single‑function pieces are giving way to modular, multi‑purpose furniture that adapts to changing life circumstances. The sofa is emerging as the most important piece of furniture for 2026, with a trend towards modular designs and boxy, bench‑like forms

Source

Visible craftsmanship and material storytelling

There is a growing appetite for authenticity, pushing designers toward visible craftsmanship and transparent material sourcing. Designers are increasingly showing exactly what they have used – from discarded doors and mushroom‑based materials to reclaimed Christmas trees. Reflective surfaces such as mirrored glass, turned metal, and industrial‑inspired furniture are also on the rise

Source

Market news

Latest updates from across the market.

Gothenburg Furniture Fair strengthens collaboration with PUFF

Read

Strong interest in the Gothenburg Furniture Fair in challenging times

Read

Cautious Optimism at Gothenburg Furniture Fair: Buyers are confident about making purchases again

Read

Looking ahead to the Gothenburg Furniture Fair: the future is bright for the furniture industry!

Read

Hello there, Nina Hedberg at Rowico Home!

Read

Nordic furniture and interior design trade fairs 2026–2027

September 2026 – February 2027

The Nordic region offers a rich calendar of furniture, interior design, and lifestyle trade fairs. Gothenburg Furniture Fair (September 2026) sits alongside Formland (August 2026, Denmark), Formex (August 2026, Sweden), Habitare (September 2026, Finland), and MESSE C (April 2026, Denmark). The biennial Stockholm Furniture Fair returns in February 2027 as the region's largest furniture and lighting event. Copenhagen's 3daysofdesign (June 2026) offers a design festival format. Together, these events provide year‑round sourcing, trend discovery, and networking for Nordic and international industry professionals

8–10 Sep 2026

MESSE C Furniture Fair

Fredericia, Denmark

B2B fair for the Danish and Nordic furniture industry. Free admission, free catering, and flexible opening hours including Sunday and evening access. 916 professionals from 543 companies attended the 2025 debut, with 18% international visitors

website

8–10 Sep 2026

3daysofdesign

Copenhagen, Denmark

One of the largest exhibitions of interior and furniture design in Europe. All events are free of charge. Design festival format with showrooms, exhibitions, and installations across Copenhagen

website

8–10 Sep 2026

Formland Autumn 2026

Herning, Denmark

B2B trade show for interior, design, and lifestyle. Autumn 2025 edition attracted 7,027 visitors, 2,872 visiting businesses, and 405 exhibitors. Features curated community hubs including Interior, Garden, Outdoor, Taste, Jewellery, and Fashion

website

8–10 Sep 2026

Formex August 2026

Stockholm, Sweden

Held twice a year at Stockholmsmässan. Formex is the Nordic region's largest B2B marketplace for interior design, lifestyle products, and accessories

website

8–10 Sep 2026

Habitare 2026

Helsinki, Finland

Habitare is the leading furniture, design, and interior event in the Nordics, welcoming design professionals, enthusiasts, and over 500 companies and organisations

website

8–10 Sep 2026

Gothenburg Furniture Fair 2026

Gothenburg, Sweden

The anchor event for this circuit. Trade‑only, free entry for professionals. Expanded collaboration with PUFF brings ~20 new exhibitors in interiors, decoration, and lifestyle. New Industry Networking Event on 9 September

website

Spring 2026

MESSE C Furniture Fair3daysofdesign

April – June: early‑season sourcing and trend discovery in Denmark

Autumn 2026

Formland Autumn 2026Formex August 2026Habitare 2026Gothenburg Furniture Fair 2026

August – September: peak Nordic trade fair season, with four major B2B events across Denmark, Sweden, and Finland

Winter 2027

Stockholm Furniture Fair 2027

February: the Nordic region's largest furniture and lighting fair, biennial from 2027

Event dates and descriptions are sourced from official event websites and trade show directories. All dates are confirmed unless marked uncertain in content_confidence

Plan your trip

Travel & logistics

Local currency · SEK

Arrival airports

Choose from the following airports, with convenient access to the event and venue.

GOT

Göteborg Landvetter Airport

Western Sweden's main international airport with 70 non‑stop routes-. Direct Flygbussarna airport coaches run every 30 minutes to Korsvägen/Svenska Mässan in about 20 minutes. Taxi takes approximately 19 minutes and costs 440–550 SEK

24 km

to venue

Approx. 19–20 minutes

by car

GSE

Göteborg City Airport (Säve Airport)

Smaller secondary airport located on Hisingen island, about 5 NM northwest of the city centre-. Primarily serves domestic and some regional flights. Limited public transport connections compared to Landvetter

Approx. 7–9 km

to venue

Approx. 15–20 minutes

by car

THN

Trollhättan‑Vänersborg Airport

Regional airport with domestic flights-. A secondary option for visitors coming from within Sweden, but less convenient for international travellers

Approx. 71 km

to venue

Approx. 50–60 minutes

by car

Hotel tiers

A range of accommodation options near the venue and across key areas.

On‑site

Gothia Towers / Upper House

USD 180–350 / night

Directly connected to the venue; 1,200 rooms. Book well in advance for fair dates

Mid‑range

City centre / Avenyn

USD 120–220 / night

Hotels such as Hotell Onyxen, Hotel Heden, and Spar Hotel Majorna – within walking distance or short tram ride

Budget

Periphery / Mölndal

USD 70–120 / night

More affordable options with good public transport connections to the venue

Local transport

Get around the city with these convenient transport options.

Tram

Estimated cost35 SEK (single ticket)

Best forLines 2, 4, 5 to Korsvägen

Trams stop directly outside the venue. Västtrafik app or ticket machines at stops

Bus

Estimated cost120 SEK (one‑way)

Best forFlygbussarna from Landvetter Airport to Korsvägen

Direct express coach, journey time approx. 20 minutes

Taxi

Estimated cost150–200 SEK (centre) / 450–550 SEK (airport)

Best forFrom city centre or airport

Taxis available at Central Station and airport

Plan your trip

Visa & entry documents

Check the latest visa requirements and entry guidelines before travelling.

Visa required

ATA Carnet: accepted

Type	Who needs it	Fee	Processing
Schengen Short-Stay Business Visa (Type C)	Citizens of countries without a visa-waiver agreement with the Schengen Area, including India, China, Thailand, South Africa, Turkey, and many others in Asia, Africa, and the Americas. Holders of diplomatic or service passports may be exempt in certain cases	$98.00	15 calendar days (standard); up to 45 days in complex cases

Citizens of EU/EEA countries, the United States, Canada, Australia, the United Kingdom, Japan, South Korea, Brazil, Malaysia, Singapore, and the United Arab Emirates do not require a visa for short business stays. For a complete list, check the Swedish Migration Agency or the official list of third countries whose nationals require visas

Sweden accepts the ATA Carnet for the temporary import of goods such as trade fair and exhibition materials, professional equipment, and commercial samples. The ATA Carnet simplifies customs procedures, replaces customs declarations and guarantees, and allows for duty- and VAT-free temporary import, provided the goods are re-exported unmodified -. It is valid for one year and can be used for multiple trips. The ATA Carnet is particularly useful for goods entering Sweden from outside the EU. Applications for ATA Carnets can be made through chambers of commerce, such as the Stockholm Chamber of Commerce

Official visa page

Weather

September in Gothenburg is mild with average high temperatures of 16–17°C and lows of 11–12°C-. Rainfall is common, occurring on about 45% of days, with average precipitation of 81 mm-. Temperature fluctuations can be larger as autumn approaches-. A light raincoat or umbrella and layered clothing are recommended

Plan for the climate

Check temperatures and pack accordingly

Venue connectivity

Svenska Mässan is centrally located at Korsvägen, with excellent public transport links. Trams lines 2, 4, 5, and 12 stop directly at Korsvägen/Svenska Mässan. The venue is a 2 km walk from Gothenburg Central Station-. Direct airport buses from Landvetter Airport stop at Korsvägen. The venue is easily accessible by car from E6/E20 and road 40. Liseberg theme park, Universeum, and the main boulevard 'The Avenue' are within walking distance

Ride-hailing

Taxis

Public transit

Car rentals

Cultural notes

Useful information to help you have a smooth and respectful visit.

Punctuality

Swedes value punctuality. Arrive on time for meetings, stage sessions, and networking events. It is seen as a sign of respect and professionalism

Business attire

Business attire at the fair is smart casual. Scandinavian style leans towards understated, quality clothing – think tailored, neutral tones, and comfortable yet polished outfits suitable for a full day of walking and networking

Fika culture

Fika – the Swedish coffee and pastry break – is a cherished institution. Use it to network informally. The fair's café areas are ideal for relaxed conversations that often lead to stronger business relationships

Direct communication

Swedish business culture values direct, clear, and honest communication. Decisions are often consensus-driven, but once made, action follows efficiently. Be prepared for straightforward discussions about pricing, lead times, and product specifications

Sustainability consciousness

Sustainability is a high priority in Swedish society and business. Exhibitors and visitors expect transparent information about materials, sourcing, and environmental credentials. Highlighting your sustainability story can be a competitive advantage

Language

Swedish is the official language, but English is widely spoken and understood. Most exhibitors and venue staff are fluent in English, so international visitors will have no trouble communicating

Practical guides

Visitor & Exhibitor Essentials

Everything needed to arrive prepared, navigate the event, and make the visit productive.

Flights

Destination: Göteborg Landvetter Airport (GOT)

Book flights well in advance for the fair dates (8–10 September 2026) as demand is high. Landvetter Airport serves 70 non‑stop routes to 60 destinations-. For intercontinental travellers, connecting via Copenhagen (CPH) or Stockholm (ARN) is common

Book flights

Visa

A Schengen Short-Stay Business Visa (Type C) is required for citizens of many non-EU/EEA countries. The application must be submitted in advance through a Swedish embassy or VFS Global. Key requirements include a valid passport, completed application form, invitation letter from a Swedish host, proof of sufficient funds (approx. SEK 450 per day), travel insurance (minimum €30,000 coverage), and confirmed travel and accommodation bookings. The visa allows for up to 90 days of stay within any 180-day period for unpaid business activities

Processing: 15 calendar days (standard); up to 45 days in complex cases

Apply well in advance (at least 4–6 weeks before travel) to account for processing times and peak-season delays. The visa fee is subject to change; check with the Swedish embassy or VFS Global for the most current fee. The application may require an appointment, which can have its own waiting period

Official

Hotels

Find a stay near the venue with options for every budget.

Check-in (recommended)

2026-09-08

Check-out (recommended)

2026-09-10

Areas to stay

Gothia Towers / Upper House · City centre / Avenyn · Periphery / Mölndal

mid range

$180-$350 USD/night

budget

$70-$120 USD/night

Transport

Get to the venue and around the city with these options.

Airport → venue: 24 km — Approx. 19–20 minutes — Western Sweden's main international airport with 70 non‑stop routes-. Direct Flygbussarna airport coaches run every 30 minutes to Korsvägen/Svenska Mässan in about 20 minutes. Taxi takes approximately 19 minutes and costs 440–550 SEK

Hotel → venue: Downtown Atlanta and convention-center hotels are typically within walking distance or a short ride-hail/MARTA trip to the venue

Ride-hail: From city centre or airport — Taxis available at Central Station and airport — 150–200 SEK (centre) / 450–550 SEK (airport)

Public transit: Lines 2, 4, 5 to Korsvägen — Trams stop directly outside the venue. Västtrafik app or ticket machines at stops — 35 SEK (single ticket); Flygbussarna from Landvetter Airport to Korsvägen — Direct express coach, journey time approx. 20 minutes — 120 SEK (one‑way)

Parking: Svenska Mässan offers 2,500 parking spaces-. Recommended parking includes P‑hus Focus (Fabriksgatan 45) with a direct pedestrian bridge to the venue, Valhalla parking, and P‑hus Liseberg Södra-. Pre‑booking is recommended during major events as spaces fill quickly-. Disabled parking is available outside the hotel entrance (2‑hour limit) and along Skånegatan (4‑hour limit)

Weather

Plan and pack for the event climate.

Month: September

Temperature: 11–17°C (52–61°F)

Seasonality: Rain is common; average precipitation 81 mm with rain on approximately 45% of days-. Autumn begins, with increasing temperature fluctuations

Packing: Pack layers: a light jacket or raincoat, sweaters, comfortable walking shoes, and an umbrella. Evenings can be cooler, so a warmer layer is advisable

Itinerary builder

Add priorities and side trips to make the most of your visit.

Add side trips

Default day plan

08:30Arrive at Entrance 5, collect badge
09:00Fair opens – visit key exhibitors
12:00Lunch break at venue restaurant
14:00Attend stage programme / trend presentation
17:00Networking / continue meetings
18:00Fair closes for the day

Plan your trip

Planning

Best day to visit: Wednesday, 9 September

The full exhibitor line-up is present, the stage programme is in full swing, and the evening Industry Networking Event provides extended opportunities for relationship building – making it the most comprehensive day for business and inspiration

T-90

Check if you qualify as a trade professional (the fair is trade-only, not open to the general public) — Verify your professional status in the furniture, interior design, or lighting industry

T-60

Book travel (flights and accommodation) for the fair dates (8–10 September 2026) — Early booking is recommended for better rates and availability

T-30

Register for free trade visitor entry online — Pre-registration is free and saves time upon arrival. Bring a printed or digital copy of your ticket

T-14

Plan your visit: review the exhibitor list and floor plan (if available), and identify priority exhibitors and sessions — Check the official website closer to the date for updates

T-7

Check weather forecast and pack accordingly (layered clothing, comfortable shoes, umbrella) — September in Gothenburg can be rainy and mild

T-3

Confirm travel arrangements and download Västtrafik app for public transport — Trams 2, 4, and 5 stop at Korsvägen/Svenska Mässan

T-1

Prepare business cards and a notepad for meetings and notes — Essential for networking and follow-ups

T-0

Arrive early at Entrance 5 (Korsvägen) to collect your badge and avoid queues — Cloakroom available on Level 1, next to Entrance 5

Sample visitor itinerary

Route-optimised day