Digital buyer journeys
What digital buyer journeys means for buyers and exhibitors in this sector.

Golftage Munchen 2027 is the premier golf trade show in Southern Germany, taking place from February 19 to 21 at Golf Munchen, Munich. Join thousands of visitors and exhibitors for an exciting showcase of golf products and innovations.
Dates
19–21 Feb 2027
City / country
Munich, Germany
Venue
Golf Munchen
Time
10:00 AM – 5:00 PM daily
Event overview
Golftage Munchen 2027 is set to be the golf experience of the year, featuring three days filled with action, innovation, and inspiration. Attendees can explore the latest products and trends, engage in interactive golf activities, and enjoy premium offers focused on enjoyment, travel, and lifestyle.
With over 130 exhibitors and an expected attendance of 13,000 visitors, this event is a must for golf enthusiasts and industry professionals alike. Golftage Munchen takes place in Munich, Germany.
TL;DR
Visit Golftage Munchen to discover the latest golf equipment and fashion trends. Engage with top brands and exciting newcomers in the industry. Experience interactive activities and gain insights from expert presentations. Network with fellow golf enthusiasts and professionals. Enjoy exclusive offers and promotions from exhibitors.
Exhibiting at Golftage Munchen provides access to a large audience of golf enthusiasts and industry professionals. Showcase your latest products and innovations to a receptive audience. Benefit from networking opportunities and potential sales leads. Enhance your brand visibility in the growing golf market. Participate in a vibrant event that celebrates the golf community.
Attendees, exhibitors & solutions
Visitor profile
Typical attendee groups you can expect to meet.
Exhibitor profile
Main supplier and exhibitor segments present at the show.
Product categories
Key solution areas showcased across the event.
Location & Facilities
Munich, Germany
Golf Munchen in Munich typically provides on-site or adjacent visitor parking during major trade fairs; confirm daily rates, payment methods and hall access on the organiser or venue website before travel.
Food options
On-site catering
On-site diningParking: Golf Munchen in Munich typically provides on-site or adjacent visitor parking during major trade fairs; confirm daily rates, payment methods and hall access on the organiser or venue website before travel.
Gate: Follow organiser signage to the main visitor entrance at Golf Munchen for badge collection; allow extra time for security screening during peak morning arrival.
Attend
Event days & opening times
General admission
Early Bird Day Ticket (until December 31, 2026)
General admission
Club Special Day Ticket
General admission
Online Day Ticket
General admission
Day Ticket at the venue
General admission
Reduced Day Ticket at the venue
General admission
Afternoon Ticket (from 2 PM daily at the venue)
Who runs the show
planetfair GmbH
How the last edition performed
This edition
—
Visitors: 13,000
Exhibitors: 130
Next edition
Not announced yet
Intelligence
Key market insights, trends, news and related events to help you understand the bigger picture.
Why it matters
On 2027-02-19 to 2027-02-21, Golftage Munchen in Munich covering Golf clubs and equipment, Golf apparel and accessories, Golf travel and tourism services, Golf training aids and technol gives fashion buyers a single calendar window to compare suppliers, validate specs on the stand, and book follow-ups before the next buying cycle - especially when your roadmap matches the published exhibitor profile.
Key trends shaping this market and its wider industry.
Digital buyer journeys
What digital buyer journeys means for buyers and exhibitors in this sector.
Sustainability in procurement
What sustainability in procurement means for buyers and exhibitors in this sector.
Automation and labour efficiency
What automation and labour efficiency means for buyers and exhibitors in this sector.
Regional supply-chain resilience
What regional supply-chain resilience means for buyers and exhibitors in this sector.
Hybrid engagement models
What hybrid engagement models means for buyers and exhibitors in this sector.
Plan your trip

Choose from the following airports, with convenient access to the event and venue.
The practical gateway for the show. Both S1 and S8 serve the airport, so pick the branch that matches your hotel, and allow an extra 20 minutes on the morning of the busiest show day
Approx. 35 km north-east of central Munich; the MOC venue sits on the northern side of the city
to venue
45-60 min by car or taxi; roughly 40 min by S-Bahn S1/S8 to the city plus a local change
by car
Secondary low-cost gateway. There is no S-Bahn link, so you need the airport coach or a rail connection; total journey time, not the headline fare, is the deciding factor
Approx. 115 km south-west of Munich
to venue
Approx. 1 h 45 min to 2 h by coach or a coach plus rail combination
by car
Nuremberg Airport
Workable for domestic German connections. Nuremberg Airport has its own U-Bahn link to the station; book a through rail ticket so the U-Bahn leg is covered
Approx. 170 km north of Munich
to venue
Approx. 1 h 45 min by ICE to Munich Hauptbahnhof, then 20-30 min by U-Bahn or tram
by car
A range of accommodation options near the venue and across key areas.
Premier Inn München Messe Hotel
4.2
USD 150–190 / night
Trade-fair district in the east of Munich; allow roughly 25-40 min by U-Bahn or taxi to the MOC in the north, and confirm the route on the MVV planner.
Breakfast (fee), free Wi-Fi, parking (fee), air conditioning, bar, restaurant, accessible, smoke-free
Holiday Inn Munich - Unterhaching
4.3
USD 140–185 / night
Quiet southern suburb with free parking; best value if you drive to the venue and want to avoid city-centre rates. Rail or S-Bahn into Munich takes 20-30 min.
Breakfast (fee), free Wi-Fi, free parking, air conditioning, pet-friendly, fitness center, bar, restaurant
Leonardo Royal Munich Bavaria Towers
4.5
USD 165–205 / night
Highest rated of the captured set and a quick S-Bahn hop from the city centre; parking is charged, so compare against a hotel with free parking if you arrive by car.
Breakfast (fee), free Wi-Fi, parking (fee), air conditioning, pet-friendly, fitness center, bar, restaurant, room service
Holiday Inn Munich - South by IHG
3.9
USD 130–175 / night
Lowest band of the captured options and straightforward for the A95/A8 if you drive in; add 30-40 min for the trip to the MOC by car or public transport.
Breakfast (fee), free Wi-Fi, air conditioning, pet-friendly, fitness center, spa
Get around the city with these convenient transport options.
S-Bahn (S1 / S8)
Both S1 and S8 serve the airport, roughly 40 minutes to the city centre. Buy and validate before boarding, then change onto the U-Bahn or tram for the venue side of Munich.
taxi
Sensible for two or more travellers landing late, when the S-Bahn service is thinning out. Fixed-price airport transfers should be agreed before you get in.
coach / regional rail
Memmingen has no S-Bahn link, so the airport coach is the standard connection. Allow 1 h 45 min to 2 h and check the last service if your flight lands in the evening.
rail (ICE / RE)
Nuremberg Airport has its own U-Bahn link to Nuremberg Hauptbahnhof; from there ICE trains reach Munich in roughly 1 hour 45 minutes with Saver fares selling out first.
U-Bahn (MVV)
Use the MVV planner with the MOC as the destination. Validate the ticket at the platform stamp before boarding; unvalidated tickets are treated as not held.
tram / bus
A short tram or bus hop often removes a 15-20 minute walk in February cold. Keep the same validated ticket when changing within the validity window.
taxi
Useful for evening arrivals or when carrying demo equipment. Ride-hailing apps usually price the same trip slightly differently, so compare before ordering.
parking
Arrive well before the busiest mid-morning slot; the car park fills first on the weekend day. Keep the ticket with you if the barrier is staffed on exit.
Weather
February at the MOC is deep winter in Munich: daytime highs typically sit around 3-6 C, night-time lows drop to roughly -4 to 0 C, and frosty mornings are normal across the show days. Precipitation often arrives as snow or sleet rather than rain, and pavements can stay icy between car parks and the entrance halls. Daylight runs roughly 07:30 to 17:30, so an afternoon-ticket visit still gives you two to three hours of usable light for the trip back. Inside, the halls are heated, so a single warm mid-layer is enough once you are through the doors. Air quality sampled for Munich through Open-Meteo showed low particulate readings on the forecast date (PM2.5 around 2.7 µg/m³, PM10 around 6.4 µg/m³, US AQI around 29) - a third-party forecast, not on-site measurement, so sensitive travellers should check local advisories closer to travel.
Plan for the climate
Check temperatures and pack accordingly
Venue connectivity
Germany has dense 4G and 5G coverage in Munich, and the major networks (Telekom, Vodafone, O2) all operate in the city, so a German eSIM bought before departure is the simplest data option for non-EU visitors; travellers on EU/EEA SIMs can normally use roam-like-at-home allowances. Network congestion is realistic inside packed exhibition halls on the busiest day, so download tickets, hall plans and the MVV planner offline the night before. Venue Wi-Fi policy, charging points and any exhibitor network at the MOC should be confirmed with the organiser or venue rather than assumed. Power sockets in Germany are type F Schuko at 230 V, so UK, US and Asian plugs need an adapter.
Ride-hailing
Taxis
Public transit
Car rentals
Useful information to help you have a smooth and respectful visit.
Language
The organiser publishes German and English versions of the Golftage München site, and Munich trade venues generally operate in both languages. Bavarian German is the everyday language on the floor, so a simple 'Grüß Gott' opens a conversation and most exhibitors will switch to English without prompting.
Tickets and validation
Munich public transport is proof-of-payment: stamp the ticket in the validator at the platform before boarding, and keep it for the whole journey. Plain-clothes inspectors do check, and an unstamped ticket counts as travelling without one.
Payments and tipping
Cards are accepted almost everywhere, including taxis and the venue, but small kiosks and bakery counters still prefer cash, so carry EUR 20-50. In restaurants and bars, round up or add around 5-10 percent, and say the total you want to pay when handing over the card.
Sunday and holiday hours
Bavaria keeps Sunday trading restrictions: most shops are closed on Sundays, apart from stations, airports and petrol stations. If you arrive the day before the show, buy essentials on Saturday.
February conditions
Munich in February is genuinely cold, with frosty mornings and a chance of snow. Locals dress in layers and wear shoes with grip; pavements around car parks and stops can be icy well after sunrise, and daylight fades around 17:30.
Practical guides
Everything needed to arrive prepared, navigate the event, and make the visit productive.
Destination: MUC
Captured Google Flights searches for the February show window show the widest nonstop and one-stop choice into Munich (MUC) from London (LHR), New York (JFK), Dubai (DXB), Tokyo (NRT) and Singapore (SIN). NRT and SIN searches flagged fares as currently lower than usual for those dates, and LHR showed fares around EUR 39 below typical, which is typical of February, a low season month in Munich outside the ski-transfer weekends. Sydney has no nonstop service to MUC, so plan a two-stop routing via the Gulf or Asia and add a buffer day if you are exhibiting. Book roughly six to ten weeks ahead for the best economy bands, check whether the fare includes a checked bag (club boxes and demo kit often need one), and note that Frankfurt to Munich by ICE takes about 3 h 15 min if a cheaper transatlantic routing through FRA works better. All fare references are indicative - confirm live prices at the time of booking.
Get to the venue and around the city with these options.
Airport → venue: Primary gateways: Munich Airport (MUC): 45-60 min by car or taxi; roughly 40 min by S-Bahn S1/S8 to the city plus a local change; Memmingen Airport (FMM): Approx. 1 h 45 min to 2 h by coach or a coach plus rail combination; Nuremberg Airport (NUE): Approx. 1 h 45 min by ICE to Munich Hauptbahnhof, then 20-30 min by U-Bahn or tram. Allow road or rail time to Golf Munchen; on-site parking is usually available at major exhibition venues.
Hotel → venue: Precinct hotels near Golf Munchen: Messe München / Riem: Premier Inn München Messe Hotel; Unterhaching, south Munich: Holiday Inn Munich - Unterhaching; Munich east (Bavaria Towers): Leonardo Royal Munich Bavaria Towers.
Ride-hail: Ride-hailing is well established in Munich, with Uber, Bolt and the German app FREENOW all operating in the city, alongside the regular taxi rank at the airport and Hauptbahnhof. For the airport run, expect approximately EUR 70-90 by taxi or app and 45-60 minutes depending on traffic; for a city-centre hotel to the MOC, roughly EUR 18-28. App pricing can surge during show arrival peaks, so compare the app quote with the taxi rank before ordering, and keep the destination address in German to avoid confusion with drivers.
Public transit: Munich runs on the MVV network: S-Bahn lines S1 and S8 connect Munich Airport (MUC) to the city centre in about 40 minutes, and U-Bahn, tram and bus routes cover the rest of the city including the MOC venue district in the north. Tickets are zone-based, so one validated ticket covers a change from S-Bahn to U-Bahn within the validity window; single inner-area trips run approximately EUR 3.50-4.50 and day tickets work out cheaper for two or more journeys. Enter the MOC as the destination in the MVV planner to get the exact stop, walking leg and platform, and allow an extra 15-20 minutes on peak show mornings when the trains are busy with visitors.
Parking: The MOC venue has on-site parking, and Munich trade-fair day parking typically sits in the EUR 6-12 range, with the exact tariff set by the venue. Arrive before the mid-morning peak, particularly on the weekend day when the car park fills first, and keep your ticket or card ready at the exit barrier. If you are staying in the city, compare the parking charge plus fuel against an MVV day ticket before deciding to drive, and check the venue page for any changes to access or drop-off zones during the show.
Plan and pack for the event climate.
Month: February
Temperature: Approx. 3-6 C daytime highs and night-time lows around -4 to 0 C, with frosty mornings and occasional snow - climatological band for Munich in February, confirm the forecast before travel
Seasonality: February is one of Munich's drier months, but precipitation frequently falls as snow or sleet rather than rain, and multi-day overcast spells are common. Daylight runs roughly 07:30 to 17:30, so plan an early start if you want the full day at the MOC and remember the walk back to the stop is in fading light.
Packing: Pack for a real Bavarian winter: an insulated waterproof coat, a warm mid-layer, gloves, a scarf and a hat for the walks between car parks, stops and the entrance. Bring shoes with grip for icy pavements and keep a second pair for the heated halls, where a heavy coat quickly becomes uncomfortable. Add a compact umbrella for sleet, a power adapter for German Schuko sockets (type F, 230 V), and keep your ticket, hotel confirmation and ID in a small day bag so you are not opening luggage at the door.
Plan your trip
Best day to visit: Day 2 (mid-show)
Mid-show days at Golftage Munchen usually combine full exhibitor attendance with scheduled B2B meetings, before early pack-down on the final day.
Shortlist hotels by door-to-door MVV time to the MOC rather than by straight-line distance, using the Riem, Unterhaching, Bavaria Towers and south Munich clusters as starting points. — February room rates in these tiers have been tracking roughly USD 130-205 per night.
Book the hotel with a free-cancellation rate so you can rebook if the show programme or your flight times shift. — Ask whether breakfast is included; several Munich midscale hotels charge for it separately.
Download the MVV app or open the MVV journey planner and save the route from your hotel to the MOC, including the walking leg from the stop. — Validate tickets before boarding; inspectors do check.
Check the organiser visitor page for confirmed opening hours and any programme changes for the edition you are attending. — Hours set your latest sensible arrival time, especially for the EUR 9 afternoon ticket.
Book flights, allowing at least three hours between landing at MUC and any timed appointment at the venue.; Plan your budget in EUR: ticket, MVV day tickets, taxi from the airport if arriving late, and meals in the hall. — Airport taxi runs approximately EUR 70-90; an MVV single inner-area trip is roughly EUR 3.50-4.50.
Check Schengen entry requirements for your nationality and confirm your passport validity covers the trip.; Sort winter clothing and footwear for a February Munich visit: insulated waterproof coat, layers for the heated halls, shoes with grip for icy pavements. — Daylight runs roughly 07:30 to 17:30, so plan evening meals close to your hotel.
Save the exhibitor list and mark the equipment, apparel and golf travel stands you want to see, plus any fitting or demo slots. — Fitting and demo bays often take walk-ups but fill fastest mid-morning.
Set up mobile connectivity: check EU roaming on your home SIM or buy a German eSIM before landing. — EU roam-like-at-home applies to EU/EEA SIMs; other travellers need a local plan.
Pack your ticket confirmation, hotel voucher, ID, insurance details and a EUR 20-50 cash backup for small stands and kiosks. — Cards are widely accepted in Munich; shops close on Sundays.
Fix your arrival and departure days and compare Munich Airport (MUC) routings against Memmingen (FMM) and Nuremberg (NUE) connections before booking.; Re-check the flight, the MVV route and the venue address the night before travel, and set an alarm that accounts for the airport transfer time. — Allow 45-60 minutes by car or S-Bahn between MUC and the city in normal traffic.
Buy the ticket tier that matches your plans: EUR 11 Early Bird day ticket until 31 December, EUR 14 online day ticket, EUR 10 club special or EUR 9 afternoon ticket from 2 PM at the venue. — Early Bird is the cheapest full-day option and closes on 31 December.
Registration and hall orientation at Golf Munchen
Supplier meetings and product demos
Final negotiations and follow-up
Golftage Munchen registration concourse
Golf Munchen
Central meeting point before and between hall appointments during show days.
Organiser B2B lounge (if offered)
Golf Munchen
Hosted matchmaking and buyer programmes when published by the organiser.
Budget

Adjust the inputs below to create a directional event budget.
This is a directional estimate. Please verify live rates before booking.
Official cost items and estimated ranges for exhibitors.
visitor_ticket
visitor · General admission
EUR 11 / per person
| Item | For | Tier | Estimated range | Status | As of |
|---|---|---|---|---|---|
| visitor_ticket | visitor | General admission | EUR 11 / per person | organiser_published |
Decision
Use this quick check to decide whether Golftage Munchen fits your visit, exhibit or skip plan.
QUESTION 1 OF 6
For Golftage Munchen, what is your primary role on the show floor?
Compare participation options side by side to choose the best fit for your objectives.
visit
Your category focus and target suppliers align with the official exhibitor profile.
Best for
Buyers, engineers, and delegates sourcing Golf clubs and equipment and Golf apparel and accessories solutions and benchmarking suppliers at Golftage Munchen in Munich.
Min. budget
$536.00
Timeline
4-8 weeks before opening day for registration, hotels, and travel.
Risks
Session times and ticket tiers may change - confirm the official agenda before booking.
exhibit
You have a defined lead-generation or distributor recruitment goal for this market.
Best for
Brands and manufacturers launching Golf clubs and equipment and Golf apparel and accessories products who need qualified meetings with the event's trade audience.
Min. budget
$2,412.00
Timeline
3-6 months for stand booking, freight, staffing, and pre-show marketing.
Risks
Booth pricing and corner premiums vary by hall - confirm with the organiser sales team.
skip
Audience, geography, or commercial goals do not justify travel and stand costs this cycle.
Best for
Teams with weak category fit, budget constraints, or overlapping commitments during the Munich show week.
Timeline
N/A
Risks
Skipping may mean missing buyer meetings if competitors exhibit or attend the same week.
Gallery
FAQs & glossary
Frequently asked
Glossary
Also known as
Alternate names and search phrases for this event.
Display a free company card at your booth, or share your professional card on the show floor.