Golfmesse logo
    Trade showB2B and B2C

    Golfmesse

    Golfmesse runs as part of FESPO & Golfmesse from 4 to 7 February 2027 at Messe Zürich in Zurich, Switzerland. It is the country's main holiday and leisure fair with a dedicated golf section, welcoming around 42,000 visitors and 500 exhibitors. Golf fans can explore equipment, golf travel and live golf demonstrations alongside global travel destinations.

    TravelTourismGolf

    500+

    Exhibitors

    42,000+

    Attendees

    Dates

    Feb 4 – 7, 2027

    City / country

    Zurich, Switzerland

    Venue

    Messe Zürich

    Type

    B2B and B2C · Annual

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    • FESPO & Golfmesse is the leading Swiss platform for travel and golf, attracting around 42,000 visitors and mixing around 60% international exhibitors with a strongly purchase-ready audience.
    • Exhibitors reach decision-ready travellers and golfers, generate qualified leads and benefit from a strong industry network including a dedicated B2B event with the Swiss Travel Association (SRV).
    • Stand space, specialist presentations, live performances and presence in the widely circulated trade magazine deliver visibility far beyond the booth.

    Audience at a Glance

    Who Exhibits

    Exhibitor Profile

    7 categories represented

    • Tourism boards and destination marketing organisations
    • Travel agencies and tour operators
    • Hotels and resorts
    • Golf clubs, courses and golf travel specialists
    • Golf equipment and apparel brands
    • Airlines and transport providers
    • Travel technology and booking platforms

    Who Attends

    Visitor Profile

    6 audience types

    • Travel enthusiasts and holiday planners
    • Golfers and golf club members
    • Families seeking leisure and travel ideas
    • Travel trade professionals and buyers
    • Tourism and hospitality industry representatives
    • Media and travel influencers

    Industries & Sectors

    TravelTourismGolf

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