Impact
A bigger and stronger platform
The 2026 edition of the FESPO & Golfmesse attracted around 42,000 visitors, making it a significant event for travel and golf enthusiasts in Switzerland.
Event overview
Overview
The Golfmesse in Zurich is a premier event for golf enthusiasts, taking place from February 4 to 7, 2027, at Messe Zürich.
Attendees can explore new golf destinations, test the latest equipment, and attend informative talks.
Golfmesse takes place in Zurich, Switzerland.
TL;DR
- 1Dates and Venue: Golfmesse runs from February 4 to 7, 2027, at Messe Zürich, Switzerland.
- 2Scale and Focus: This event is a key gathering for golf enthusiasts, featuring numerous exhibitors and engaging activities.
- 3Organiser: The event is organised by BERNEXPO AG, with more details available at fespo.ch.
- 4Buyer Authority: Attendees include golf players, travel agents, and industry professionals looking to enhance their golfing experience.
- 5Entry / Access: Tickets are available online, with special offers for students and children.
Why visit
Visitors will benefit from personal consultations with travel professionals, discover new golf destinations, and enjoy engaging presentations. Dates and Venue: Golfmesse runs from February 4 to 7, 2027, at Messe Zürich, Switzerland. Buyer Authority: Attendees include golf players, travel agents, and industry professionals looking to enhance their golfing experience.
Why exhibit
Exhibitors gain direct access to a targeted audience of golf enthusiasts and professionals, showcasing their products and services. Scale and Focus: This event is a key gathering for golf enthusiasts, featuring numerous exhibitors and engaging activities. Buyer Authority: Attendees include golf players, travel agents, and industry professionals looking to enhance their golfing experience. The Golfmesse is vital for connecting golf enthusiasts with the latest trends in travel.
Attendees, exhibitors & solutions
Who this event is for
Visitor profile
Typical attendee groups you can expect to meet.
Golf enthusiasts looking for travel inspiration
Travel agents specializing in golf packages
Golf equipment retailers
Golf course operators
Sports and fitness professionals
Families interested in golf vacations
Exhibitor profile
Main supplier and exhibitor segments present at the show.
Golf travel and golf holiday operators (specialist golf tour agencies, alpine golf packages)
Golf equipment and golf club brands
Golf course and golf resort destinations
Golf apparel and accessories suppliers
Cruise and expedition travel brands exhibiting alongside the travel-focused FESPO programme
Travel agencies and tour operators (FESPO co-located travel offering)
National and regional tourism boards presenting golf and travel destinations
Product categories
Key solution areas showcased across the event.
Golf travel packages and experiences
Golf clubs and equipment
Golf apparel and accessories
Golf training aids and technology
Golf course memberships
Golf-related services and consultations
Location & Facilities
Venue
Messe Zürich
Zurich, Switzerland
Facilities
Parking
Messe Zürich in Zurich typically provides on-site or adjacent visitor parking during major trade fairs; confirm daily rates, payment methods and hall access on the organiser or venue website before travel.
Food options
On-site catering
On-site diningParking: Messe Zürich in Zurich typically provides on-site or adjacent visitor parking during major trade fairs; confirm daily rates, payment methods and hall access on the organiser or venue website before travel.
Gate: Follow organiser signage to the main visitor entrance at Messe Zürich for badge collection; allow extra time for security screening during peak morning arrival.
Attend
Entry & tickets
Event days & opening times
DayOpening hours
February 4 to 7, 2027:10:00 AM – 6:00 PM daily
Who runs the show
Organisers
BERNEXPO AG
Organiser
How the last edition performed
Previous edition
Next edition
Not announced yet
Audience quality
High-value decision-makers
The event drew a diverse audience, including travel enthusiasts, golf players, and industry professionals, all eager to explore the latest offerings in travel and golf.
Exhibitor outcomes
Real business growth
Exhibitors reported strong engagement with potential customers, leading to numerous bookings and partnerships formed during the event.
Intelligence
Market context
Key market insights, trends, news and related events to help you understand the bigger picture.
Zurich, Switzerland
Why it matters
Attending Golfmesse on 2027-02-04 to 2027-02-07 in Zurich lets buyers and specifiers benchmark suppliers, see live demonstrations, and compress months of vendor meetings into one focused trade visit — worthwhile when your category roadmap aligns with the official exhibitor profile.
Industry trends
Key trends shaping this market and its wider industry.
Digital buyer journeys
What digital buyer journeys means for buyers and exhibitors in this sector.
Sustainability in procurement
What sustainability in procurement means for buyers and exhibitors in this sector.
Automation and labour efficiency
What automation and labour efficiency means for buyers and exhibitors in this sector.
Regional supply-chain resilience
What regional supply-chain resilience means for buyers and exhibitors in this sector.
Hybrid engagement models
What hybrid engagement models means for buyers and exhibitors in this sector.
Market news
Latest updates from across the market.
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Travel & logistics
Local currency · CHF
Arrival airports
Choose from the following airports, with convenient access to the event and venue.
Zurich Airport
Zurich Airport (ZRH) is the main commercial gateway serving Zurich; allow 45–60 min by road or rail to Messe Zürich.
to venue
by car
Basel EuroAirport
Basel EuroAirport (BSL) is the main commercial gateway serving Zurich; allow 45–60 min by road or rail to Messe Zürich.
to venue
by car
Geneva Airport
Geneva Airport (GVA) is the main commercial gateway serving Zurich; allow 45–60 min by road or rail to Messe Zürich.
to venue
by car
Hotel tiers
A range of accommodation options near the venue and across key areas.
Budget
Zurich Oerlikon / Messe ZürichUSD 140–190 / night
3-star properties near the venue. Rates vary by season and booking window; confirm before travel.
Mid-range
Zurich Oerlikon / Messe ZürichUSD 220–280 / night
4-star hotels within walking distance or one S-Bahn stop. Rates vary by season and booking window; confirm before travel.
Premium
Zurich city centre / OerlikonUSD 350–450 / night
Upscale hotels with direct tram/S-Bahn access to Messe Zürich. Rates vary by season and booking window; confirm before travel.
Local transport
Get around the city with these convenient transport options.
taxi
Estimated costCHF 50–70
Best forZurich Airport (ZRH) to Messe Zürich
Directional taxi/rideshare fare. Confirm before travel.
taxi
Estimated costCHF 180–250
Best forBasel EuroAirport (BSL) to Messe Zürich
Long-distance taxi/rideshare fare. Confirm before travel.
taxi
Estimated costCHF 350–450
Best forGeneva Airport (GVA) to Messe Zürich
Long-distance taxi/rideshare fare. Confirm before travel.
train
Estimated costCHF 6.80
Best forZurich Airport (ZRH) to Zurich Oerlikon (S-Bahn)
Frequent S-Bahn service; 2 stops from airport. Confirm before travel.
tram
Estimated costCHF 4.40
Best forZurich city centre to Messe Zürich (Tram 11 or 14)
Single-ride zone 110 fare. Confirm before travel.
rideshare
Estimated costCHF 55–80
Best forZurich Airport (ZRH) to Messe Zürich
Uber/Lyft availability may vary. Confirm before travel.
Weather
February in Zurich is typically cold and wintery; average temperature and rainfall references for Zurich in February were captured from weather sites such as weather-and-climate.com/Zurich-February-averages, holiday-weather.com and climatestotravel.com. Confirm a current forecast before travelling to Messe Zürich.
Plan for the climate
Check temperatures and pack accordingly
Venue connectivity
Swiss SIM and eSIM connectivity options for visitors are covered by Swiss SIM and WiFi guides (tools.summertimeinswitzerland.com). Confirm roaming or local eSIM before travelling; venue is at Messe Zürich.
Ride-hailing
Taxis
Public transit
Car rentals
Cultural notes
Useful information to help you have a smooth and respectful visit.
Currency and payments
Switzerland uses the Swiss franc (CHF); Zurich currency and ATM guidance is covered by zuerich.com currency and prices pages.
Connectivity
Swiss SIM and eSIM options are widely documented for Zurich visitors; set up data access before arrival at Messe Zürich.
Registration
Confirm FESPO & Golfmesse opening hours and ticket details via fespo.ch/en/oeffnungszeiten-preise before travel.
Practical guides
Visitor & Exhibitor Essentials
Everything needed to arrive prepared, navigate the event, and make the visit productive.
Flights
Destination: ZRH
Book flights to ZRH when possible for the shortest transfer to the venue; compare BSL only if fares are materially lower.
Transport
Get to the venue and around the city with these options.
Airport → venue: Primary gateways: Zurich Airport (ZRH): Zurich Airport (ZRH) is the main commercial gateway serving Zurich; allow 45–60 min by road or rail to Messe Zürich.; Basel EuroAirport (BSL): Basel EuroAirport (BSL) is the main commercial gateway serving Zurich; allow 45–60 min by road or rail to Messe Zürich.; Geneva Airport (GVA): Geneva Airport (GVA) is the main commercial gateway serving Zurich; allow 45–60 min by road or rail to Messe Zürich.. Allow road or rail time to Messe Zürich; on-site parking
Hotel → venue: Precinct hotels near Messe Zürich: Zurich Oerlikon / Messe Zürich: Zurich Oerlikon / Messe Zürich; Zurich Oerlikon / Messe Zürich: Zurich Oerlikon / Messe Zürich; Zurich city centre / Oerlikon: Zurich city centre / Oerlikon.
Ride-hail: Ride-hailing apps are commonly used in Zurich; confirm local availability before travel.
Public transit: Messe Zürich is in the Oerlikon district; Zurich public transport (trams and S-Bahn via Zurich Oerlikon) serves the exhibition area. Confirm current routes and fares with Zurich public transport before travel.
Parking: On-site parking is available at Messe Zürich; confirm daily rates and hall access on the organiser or venue site.
Weather
Plan and pack for the event climate.
Month: February 2027
Packing: February in Zurich is winter: pack warm layers, a waterproof outer jacket and insulated footwear for moving between Messe Zürich halls and the Oerlikon area. Weather references for Zurich February averages include weather-and-climate.com, holiday-weather.com and climatestotravel.com.
Plan your trip
Planning
Best day for qualified buyer meetings: Day 2 (mid-show)
Mid-show days at Golfmesse usually combine full exhibitor attendance with scheduled B2B meetings, before early pack-down on the final day.
Networking spots
2Golfmesse registration concourse
Messe Zürich
Central meeting point before and between hall appointments during show days.
Organiser B2B lounge (if offered)
Messe Zürich
Hosted matchmaking and buyer programmes when published by the organiser.
Budget
Costs & budget
Build your working budget
Adjust the inputs below to create a directional event budget.
Estimated budget
Live estimate
- Hotel × 2 nightsCHF 280.00
- Per diem × 2CHF 150.00
Estimated totalCHF 430.00
This is a directional estimate. Please verify live rates before booking.
Decision
Visit, exhibit, or skip?
Should you go?
Use this quick check to decide whether Golfmesse fits your visit, exhibit or skip plan.
QUESTION 1 OF 6
What is your primary role?
Decision matrix
Compare participation options side by side to choose the best fit for your objectives.
visit
Your category focus aligns with the official product themes.
Best for
Buyers, researchers, and delegates evaluating the programme and networking value.
Min. budget
$400.00
Timeline
4–8 weeks before opening day for registration and travel.
Risks
Limited session times published — confirm agenda before booking.
exhibit
You have a clear lead-generation or launch goal for this market.
Best for
Suppliers and brands seeking qualified meetings with the event audience.
Min. budget
$2,500.00
Timeline
3–6 months for stand booking, freight, and marketing prep.
Risks
Booth pricing not published in captured sources — confirm with organiser.
skip
Programme, audience, or commercial goals do not match your plan.
Best for
Teams whose category or region fit is weak this edition.
Timeline
N/A
Risks
No major risks listed.
Gallery
Photos
FAQs & glossary
Answers
Glossary
- FESPO
- The Swiss holiday and travel fair held in Zurich that runs alongside Golfmesse.
- Golfmesse
- The golf-focused section of the Zurich FESPO show, covering golf travel, equipment and golf destinations.
- Messe Zürich
- The exhibition venue in Zurich where FESPO and Golfmesse take place.
- Oerlikon
- The northern Zurich district that hosts Messe Zürich and its surrounding hotels; served by S-Bahn and tram from Zurich HB and Zurich Airport.
- ZVV
- Zürcher Verkehrsverbund, the Zurich regional transport network of S-Bahn trains, trams, buses and boats that visitors use to reach Messe Zürich.
- Green fee
- The fee a golfer pays to play a round at a golf course; at Golfmesse it is the pricing concept behind the green-fee offers that golf travel exhibitors promote.
- Handicap
- A golfer's playing standard index; commonly discussed with exhibitors and coaches at Golfmesse when comparing courses, coaching and equipment.
- Golf fitting
- Matching clubs, shafts and grips to a player's swing; one of the equipment themes presented by golf equipment stands at Golfmesse.
- Golf travel or golf holiday
- A trip built around playing golf, usually combining flights, hotel and pre-booked tee times; a core theme of the golf destinations presented at Golfmesse.
- Tee time
- A reserved starting slot on a golf course; golf travel operators use it as the unit they sell alongside hotel nights in their Golfmesse offers.
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Also known as
Alternate names and search phrases for this event.
- Golfmesse
- Golfmesse 2027
- Golfmesse Zurich
- Golfmesse Zurich 2027
- Golfmesse Messe Zürich
- golf fair Zurich 2027
- golf expo Switzerland 2027
- golf equipment trade fair Zurich
- golf travel packages expo Zurich
- golf apparel and accessories show
10 more alternate names hidden
Trust footer
Sources
4
References
1
Publishers
0
Date checked
1
FESPO
- event_website
- event_social
- event_social
- event_social
Digital business cards for the show floor
Display a free company card at your booth, or share your professional card on the show floor.