Digital buyer journeys
What digital buyer journeys means for buyers and exhibitors in this sector.

GoDataFest, a festival of Data & AI Technology, will be held in Amsterdam from October 26 to 30, 2026. Engage with industry leaders and explore the latest innovations in data technology.
Dates
26–30 Oct 2026
City / country
Amsterdam, Netherlands
Venue
Wibautstraat 202
Event overview
GoDataFest is a premier festival dedicated to Data & AI technology, taking place in Amsterdam from October 26 to 30, 2026. The event will feature a variety of sessions and workshops led by industry experts, covering topics such as data democratization, analytics engineering, and AI applications.
Attendees will have the opportunity to engage with product specialists and learn from the experiences of leading enterprises in the data field. GoDataFest takes place in Amsterdam, Netherlands.
TL;DR
GoDataFest is aimed at people working hands-on with data and AI: data engineers, data scientists, ML and platform teams, analytics leads and the business managers who commission data projects. Attendees include IT professionals, data scientists, and business executives interested in data technology.
Exhibiting at GoDataFest offers companies the chance to showcase their innovations to a targeted audience of data professionals. Gain visibility, connect with potential clients, and demonstrate your solutions in a dynamic environment. Meet qualified buyers and partners including Companies providing data analytics solutions, Cloud service providers showcasing their platforms, AI technology firms demonstrating innovative applications. Position your offer across data analytics.
Attendees, exhibitors & solutions
Visitor profile
Typical attendee groups you can expect to meet.
Exhibitor profile
Main supplier and exhibitor segments present at the show.
Product categories
Key solution areas showcased across the event.
Location & Facilities
Amsterdam, Netherlands
Wibautstraat 202 in Amsterdam typically provides on-site or adjacent visitor parking during major trade fairs; confirm daily rates, payment methods and hall access on the organiser or venue website before travel.
Food options
On-site catering
On-site diningParking: Wibautstraat 202 in Amsterdam typically provides on-site or adjacent visitor parking during major trade fairs; confirm daily rates, payment methods and hall access on the organiser or venue website before travel.
Gate: Follow organiser signage to the main visitor entrance at Wibautstraat 202 for badge collection; allow extra time for security screening during peak morning arrival.
Attend
Who runs the show
Xebia Group
Intelligence
Key market insights, trends, news and related events to help you understand the bigger picture.
Why it matters
On 2026-10-26 to 2026-10-30, GoDataFest in Amsterdam covering Data analytics tools and platforms, AI and machine learning solutions, Cloud computing services, Data visualization soft gives technology buyers a single calendar window to compare suppliers, validate specs on the stand, and book follow-ups before the next buying cycle - especially when your roadmap matches the published exhibitor profile.
Key trends shaping this market and its wider industry.
Digital buyer journeys
What digital buyer journeys means for buyers and exhibitors in this sector.
Sustainability in procurement
What sustainability in procurement means for buyers and exhibitors in this sector.
Automation and labour efficiency
What automation and labour efficiency means for buyers and exhibitors in this sector.
Regional supply-chain resilience
What regional supply-chain resilience means for buyers and exhibitors in this sector.
Hybrid engagement models
What hybrid engagement models means for buyers and exhibitors in this sector.
Plan your trip

Choose from the following airports, with convenient access to the event and venue.
Amsterdam Schiphol
to venue
by car
A range of accommodation options near the venue and across key areas.
Closest practical base for the festival: short morning commute, easy return between sessions, and plenty of cafes along Wibautstraat and the Amstel.
Best for evening dinners and rail connections, but October rates are high. Book early and check whether breakfast is included.
Quiet business hotels near Amsterdam Zuid station, convenient if you are combining the event with company visits in the Zuidas.
Good value for a city trip, with neighbourhood restaurants and a short ride to Wibautstraat; check the exact walk to the nearest metro stop.
Sensible only for very early departures or short trips; you trade commute time for lower rates and easy airport access.
Private rooms in hostels and apart-hotels can undercut hotels in October; confirm cancellation terms and whether the room has a desk for remote work.
Get around the city with these convenient transport options.
Train (NS)
Frequent direct NS service from the station under Schiphol terminal, roughly 15-20 minutes. Check in and out with OVpay or an e-ticket.
Train (NS)
A shorter rail hop than to Centraal, useful if your hotel is in the Zuidas or you transfer to metro line 51 toward Wibautstraat.
Metro (GVB)
GVB metro lines 51, 53 and 54 serve Wibautstraat station, a short walk from the venue address. Tap in and out with OVpay or a GVB ticket.
Tram (GVB)
Trams connect the centre with the eastern Amstel side; use the GVB journey planner for the best stop to Wibautstraat 202 from your hotel.
GVB day and multi-day tickets
Worth it if you plan several trips per day between hotel, venue and evening events. Buy from GVB machines, service points or the GVB app.
Taxi
Use the official taxi rank outside the terminal. Journey time is 20-35 minutes off-peak and longer in morning traffic.
Ride-hail
Uber and Bolt operate in Amsterdam; compare the in-app price with a metered taxi for short city trips.
Parking
Street parking in the Wibautstraat area is paid and time-limited; check the venue's own arrangements and whether your hotel includes parking.
Weather
Amsterdam in October is mid-autumn: daytime temperatures typically sit around 11-15 C and nights around 7-9 C, with frequent rain showers, gusty wind and fast-changing skies. Daylight shortens noticeably through the month, so it is dark by early evening. Bring a waterproof layer you can pack into a bag, and expect the metro and venue cloakrooms to be busy when it rains.
Plan for the climate
Check temperatures and pack accordingly
Venue connectivity
EU roaming rules let most European visitors use their home mobile plan in the Netherlands at no extra cost; visitors from outside the EU should check a travel eSIM or a prepaid Dutch SIM before landing. Amsterdam Schiphol has free Wi-Fi in the terminal, and NS trains and GVB services generally have mobile coverage. Confirm venue Wi-Fi access and any password with the organiser or at registration, and plan a mobile hotspot as backup for live demos. Power is 230 V at 50 Hz with Type C and Type F plugs, so UK and US visitors need an adapter.
Ride-hailing
Taxis
Public transit
Car rentals
Useful information to help you have a smooth and respectful visit.
Getting around by metro and tram
Amsterdam's GVB network covers metro, tram, bus and ferry, and contactless OVpay is accepted, so check in and out on every leg or you may be charged a higher fare. Metro lines 51, 53 and 54 stop at Wibautstraat, a short walk from the venue address.
Registration and access
Confirm your GoDataFest ticket and access details through godatafest.com before travelling, and carry photo ID matching the ticket name. Arrive a little early on the first morning, since badge collection and bag checks slow down at peak entry times.
Language and meetings
Dutch business audiences generally switch to English without prompting, and the event programme is in English. Punctuality matters: arrive on time for meetings and sessions, and confirm whether a meeting is in a cafe, an office or at the venue.
Paying, tipping and opening hours
Card and contactless payments are standard across Amsterdam, including small cafes; some venues are effectively cash-free. Service charges are included in bills, so rounding up or leaving around 5 to 10 percent is optional rather than expected. Many shops open around 09:00-10:00 and close by 18:00, with later hours on Thursday evenings in the centre.
Cycling and street etiquette
Bike lanes are treated as traffic lanes: do not walk or stand in them, and look both ways before crossing. If you rent a bike, use hand signals, lock it to a fixed rack, and avoid riding in the dark without lights.
Practical guides
Everything needed to arrive prepared, navigate the event, and make the visit productive.
Destination: AMS
Book into Amsterdam Schiphol (AMS), which has direct flights from most European hubs and long-haul connections from North America, the Gulf and Asia. Capture data showed nonstop LHR-AMS services of about 1 hour 20 to 30 minutes, one-stop routings from Dubai and Singapore via Gulf or Swiss hubs, and long-haul options from New York, Tokyo and Sydney. October is a busy conference month in Amsterdam, so fares and hotel rates rise; book early, compare KLM, British Airways, Lufthansa and Gulf carriers, and re-check the fare after clearing cookies. Allow at least 45 to 60 minutes from landing to the train platform at Schiphol, and more if you check bags.
Get to the venue and around the city with these options.
Airport → venue: Primary gateways: Amsterdam Schiphol (AMS). Allow road or rail time to Wibautstraat 202; on-site parking is usually available at major exhibition venues.
Hotel → venue: Precinct hotels near Wibautstraat 202: Wibautstraat and RAI district: Wibautstraat and RAI district; Amsterdam Centraal and city centre: Amsterdam Centraal and city centre; Amsterdam Zuid and business district: Amsterdam Zuid and business district.
Ride-hail: Uber and Bolt both operate in Amsterdam, usually with pick-up points rather than kerbside hailing in busy areas. For the airport, compare the in-app price with a metered taxi from the official rank, since airport surcharges can surprise first-time visitors. For short hops between a central hotel and Wibautstraat, the metro is usually faster and cheaper than a car in traffic. Confirm the fare in the app before you accept the ride.
Public transit: GVB runs Amsterdam's metro, tram, bus and ferry network. Metro lines 51, 53 and 54 serve Wibautstraat station, which is the closest rail stop to the venue address, with connections from Amsterdam Centraal, Amsterdam Amstel and Amsterdam Zuid. From Schiphol, take an NS train to Centraal or Zuid and transfer to the metro. Check in and out with OVpay contactless or a GVB ticket on every leg; a 1-hour ticket costs around EUR 3.40 and a 24-hour ticket around EUR 9 to 10. Use the GVB journey planner the evening before to confirm the best route and any engineering works.
Parking: Parking near Wibautstraat is limited and mostly paid. There is no confirmed organiser-published visitor car park in the captures, so check with godatafest.com or the venue before driving, and expect garages and street parking in this part of Amsterdam to cost roughly EUR 20 to 40 per day. Hotels outside the centre often include or discount parking. If you are staying centrally, the metro is a cheaper and faster option than parking each day.
Plan and pack for the event climate.
Month: October 2026
Temperature: Approx. 8-15 C (night-time lows around 7-9 C, daytime highs around 11-15 C)
Seasonality: Mid-autumn in Amsterdam brings frequent short showers, gusty wind and fast-changing skies rather than steady all-day rain; wet days are common through October and daylight shortens quickly toward early evening. Check the forecast in the days before travel and treat any dry spell as a bonus rather than the default.
Packing: Pack layers you can add and remove through the day: a waterproof or water-resistant jacket with a hood, a compact umbrella, comfortable walking shoes for wet pavements, and a warm mid-layer for cool mornings and evenings. Bring a Type C or Type F plug adapter for 230 V sockets, a power bank for long days at the venue, and a small backpack for a laptop and jacket. Smart-casual is the norm for data and tech conferences, so business casual with good shoes covers both sessions and evening meetups.
Plan your trip
Best day to visit: Day 2 (mid-show)
Mid-show days at GoDataFest usually combine full exhibitor attendance with scheduled B2B meetings, before early pack-down on the final day.
14 days out: confirm your GoDataFest registration is complete on godatafest.com and check whether your ticket needs to be printed or shown on a phone.
13 days out: book rail or flight tickets to Amsterdam Schiphol (AMS) and check whether an NS ticket or OVpay contactless is simpler for the airport-to-city leg.
12 days out: reserve accommodation within walking distance of Wibautstraat or along GVB metro lines 51, 53 and 54 toward Amsterdam Centraal and Amsterdam Zuid.
11 days out: open the schedule at godatafest.com/schedule and shortlist the sessions you will not miss, noting conflicts between parallel tracks.
10 days out: check passport validity and, if you need a Schengen short-stay visa, confirm appointment availability at the Dutch representation in your country.
9 days out: tell your team which days you will be travelling and set an out-of-office for the event days and the flight days.
8 days out: download offline maps of Amsterdam and save the venue address (Wibautstraat 202) plus your hotel address for quick access.
7 days out: confirm roaming or buy an EU data plan, and check that your phone supports contactless payment for OVpay check-in.
6 days out: check the October forecast and pack a waterproof jacket, layers and shoes suitable for walking between metro stops and the venue.
5 days out: arrange any customer or partner meetings around your session shortlist and confirm locations that are easy to reach by metro or tram.
4 days out: print or download your ticket, confirm your booking reference, and prepare a one-page summary of your data platform priorities for conversations on the floor.
3 days out: check Schiphol security wait times and airline check-in rules, and reconfirm any airport transfer you booked.
2 days out: charge power banks, pack a Type C or Type F plug adapter, and test that your laptop and phone will charge in the Netherlands.
1 day out: travel to Amsterdam, check in to your hotel, and do a short walk or metro ride to the venue so you know the entrance and journey time for the morning.
Registration and hall orientation at Wibautstraat 202
Supplier meetings and product demos
Final negotiations and follow-up
GoDataFest registration concourse
Wibautstraat 202
Central meeting point before and between hall appointments during show days.
Organiser B2B lounge (if offered)
Wibautstraat 202
Hosted matchmaking and buyer programmes when published by the organiser.
Budget

Adjust the inputs below to create a directional event budget.
This is a directional estimate. Please verify live rates before booking.
Decision
Use this quick check to decide whether GoDataFest fits your visit, exhibit or skip plan.
QUESTION 1 OF 6
For GoDataFest, what is your primary role on the show floor?
Compare participation options side by side to choose the best fit for your objectives.
visit
Your category focus and target suppliers align with the official exhibitor profile.
Best for
Buyers, engineers, and delegates sourcing Data analytics tools and platforms and AI and machine learning solutions solutions and benchmarking suppliers at GoDataFest in Amsterdam.
Min. budget
$450.00
Timeline
4-8 weeks before opening day for registration, hotels, and travel.
Risks
Session times and ticket tiers may change - confirm the official agenda before booking.
exhibit
You have a defined lead-generation or distributor recruitment goal for this market.
Best for
Brands and manufacturers launching Data analytics tools and platforms and AI and machine learning solutions products who need qualified meetings with the event's trade audience.
Min. budget
$2,200.00
Timeline
3-6 months for stand booking, freight, staffing, and pre-show marketing.
Risks
Booth pricing and corner premiums vary by hall - confirm with the organiser sales team.
skip
Audience, geography, or commercial goals do not justify travel and stand costs this cycle.
Best for
Teams with weak category fit, budget constraints, or overlapping commitments during the Amsterdam show week.
Timeline
N/A
Risks
Skipping may mean missing buyer meetings if competitors exhibit or attend the same week.
Gallery
FAQs & glossary
Frequently asked
Glossary
Also known as
Alternate names and search phrases for this event.
Display a free company card at your booth, or share your professional card on the show floor.