Digital buyer journeys
What digital buyer journeys means for buyers and exhibitors in this sector.
Event overview
Overview
The Global Summit Marketing & Digital is a premier event designed for companies seeking to innovate their online strategies and connect with top players in digital marketing.
Scheduled for February 24-25, 2027, in Verona, this summit offers a unique opportunity for executives and marketing professionals to engage in one-on-one business matching and attend high-value conferences.
Global Summit Marketing & Digital takes place in Verona, IT.
TL;DR
- 1Dates and Venue: The 27th Global Summit Marketing & Digital takes place on February 24-25, 2027, in Verona, Italy.
- 2Scale and Focus: This event connects businesses and professionals in marketing and digital communication through targeted business matching.
- 3Organiser: Hosted by Concordia Professional Oriented Events, known for B2B events that foster knowledge sharing.
- 4Buyer Authority: Attendees include managers and executives from end-user companies looking to innovate their digital strategies.
- 5Entry: Free admission for qualified attendees with online registration required.
Why visit
Attendees will benefit from networking opportunities with industry leaders and innovative companies. Attendees include managers and executives from end-user companies looking to innovate their digital strategies. Free admission for qualified attendees with online registration required.
Why exhibit
Exhibitors will gain visibility among key decision-makers in the marketing sector. The event facilitates direct interactions with potential clients through scheduled meetings, enhancing business opportunities. Exhibitors can showcase their latest innovations and solutions, positioning themselves as leaders in the digital marketing landscape.
Attendees, exhibitors & solutions
Who this event is for
Visitor profile
Typical attendee groups you can expect to meet.
Marketing directors and heads of marketing at brand and end-user companies
Digital transformation and digital channel managers
E-commerce and performance marketing leads
Content, social media and brand communication specialists
CRM, customer experience and loyalty managers
Agency strategists and consultants serving marketing clients
MarTech and analytics vendors evaluating buyer needs
Business development managers seeking marketing partnerships
Exhibitor profile
Main supplier and exhibitor segments present at the show.
Companies offering digital marketing solutions
Providers of marketing automation tools
Agencies specializing in SEO and content marketing
Firms focusing on data analytics and AI in marketing
E-commerce platform providers
Consultants in digital transformation
Product categories
Key solution areas showcased across the event.
Digital marketing tools and platforms
Marketing automation solutions
SEO and content marketing services
Data analytics and AI applications
E-commerce solutions
Branding and communication strategies
Location & Facilities
Venue
24
Verona, Veneto, Italy
Facilities
Parking
24 in Verona typically provides on-site or adjacent visitor parking during major trade fairs; confirm daily rates, payment methods and hall access on the organiser or venue website before travel.
Food options
On-site catering
On-site diningParking: 24 in Verona typically provides on-site or adjacent visitor parking during major trade fairs; confirm daily rates, payment methods and hall access on the organiser or venue website before travel.
Gate: Follow organiser signage to the main visitor entrance at 24 for badge collection; allow extra time for security screening during peak morning arrival.
Attend
Entry & tickets
Free registration
How the last edition performed
Previous edition
New this edition
- 1
—
The captured gmsummit.it speaker page for Fabio Tonti and the 2021 edition speaker index show the organiser maintains a per-speaker profile system, useful for planning which sessions to follow in 2027.
Source
Intelligence
Market context
Key market insights, trends, news and related events to help you understand the bigger picture.
Verona, IT
Why it matters
On 2027-02-24 to 2027-02-25, Global Summit Marketing & Digital in Verona covering Digital marketing tools and platforms, Marketing automation solutions, SEO and content marketing services, Data analytic gives technology buyers a single calendar window to compare suppliers, validate specs on the stand, and book follow-ups before the next buying cycle - especially when your roadmap matches the published exhibitor profile.
Industry trends
Key trends shaping this market and its wider industry.
Sustainability in procurement
What sustainability in procurement means for buyers and exhibitors in this sector.
Automation and labour efficiency
What automation and labour efficiency means for buyers and exhibitors in this sector.
Regional supply-chain resilience
What regional supply-chain resilience means for buyers and exhibitors in this sector.
Hybrid engagement models
What hybrid engagement models means for buyers and exhibitors in this sector.
Plan your trip
Travel & logistics
Local currency · EUR
Hotel tiers
A range of accommodation options near the venue and across key areas.
Leonardo Hotel Verona
midscale
VeronaUSD 150–190 / night
3-star, guest rating 4.3 from about 1.4K reviews, eco-certified. Breakfast and parking are chargeable; free Wi-Fi, air conditioning, fitness centre, bar and restaurant, pets allowed. Listed as a great deal in the Google Hotels capture for Verona. Roughly 15-25 minutes by ATV bus from the Fiera district; confirm the closest stop when you book.
Hotel Verona
midscale
VeronaUSD 150–190 / night
3-star, guest rating 4.4. Breakfast and parking are chargeable; free Wi-Fi, air conditioning, room service, kitchen in some rooms, full-service laundry, pets allowed. Central base for delegates who want restaurants and the historic centre within walking distance after sessions.
Hotel Leon d'Oro
upscale
VeronaUSD 150–202 / night
4-star, guest rating 4.1. Breakfast included, free Wi-Fi, parking, air conditioning, bar and restaurant with room service, pets allowed. A step up in comfort for delegates who want a full-service base near Verona Porta Nuova and the centre.
Crowne Plaza Verona - Fiera, an IHG Hotel
upscale
Verona FieraUSD 150–202 / night
4-star, guest rating 4.3, listed at 35 percent less than usual in the capture. Free parking, indoor pool, hot tub, fitness centre, free Wi-Fi, air conditioning, chargeable breakfast, pets allowed. The practical choice if you want the shortest commute to the exhibition halls.
Local transport
Get around the city with these convenient transport options.
ATV city bus (single ticket)
Estimated costApprox. EUR 1.50-2.00 per single ride (estimate; confirm the current fare on atv.verona.it)
Best forCentral Verona hotels to the Fiera and exhibition district
Verona has no metro or tram network for delegates to rely on, so ATV buses plus walking are the default. Buy before boarding where possible and validate the ticket in the on-board machine.
ATV 24-hour urban pass
Estimated costApprox. EUR 5-7 per 24-hour pass (estimate; confirm current price and validity window)
Best forUnlimited urban bus travel for one day across Verona
Worth it if you make four or more bus trips in a day, for example hotel to venue in the morning plus an evening return and a dinner trip. Check whether the pass must be validated on first use.
Airport bus (ATV service)
Estimated costApprox. EUR 6-8 one way (estimate; confirm timetable and fare before travel)
Best forVerona Villafranca Airport (VRN) to 24
Fixed-fare coach link between the airport and the main railway station, from where city buses continue to the centre and the Fiera area. Check the last departure if you land in the evening.
Taxi from VRN airport
Estimated costApprox. EUR 25-35 for the trip (estimate; confirm the meter or fixed rate with the driver before departure)
Best forAirport rank to central Verona hotels
Use the licensed rank outside arrivals rather than an unmarked car. Journey time depends on traffic on the airport road and the ring road into the city.
Taxi within the city
Estimated costApprox. EUR 10-18 for the trip (estimate; traffic dependent)
Best forCity centre hotel to the Fiera district
Useful for evening events or when rain makes the bus-walk combination unpleasant. Ask the hotel to call a licensed taxi rather than hailing on the street.
Regional or high-speed train
Estimated costApprox. EUR 10-30 one way depending on destination and train type (estimate; book on the operator site)
Best forVerona Porta Nuova to Milan, Venice or Bologna
The fallback plan if your flight lands at another Italian hub: finish with a train into Verona Porta Nuova, then an ATV bus or taxi to your hotel. Validate regional tickets before boarding.
Walk
Estimated costFree
Best forHistoric centre hotels to bus stops, the Arena area and the river crossings
Central Verona is compact and largely flat, so several captured hotels sit within walking distance of bus interchanges and the historic centre. Use the buses for the Fiera district rather than walking the ring road.
Car parking (venue district)
Estimated costApprox. EUR 5-15 per day (estimate; rates are set by the car park operator, confirm on arrival)
Best forFiera district car parks and signed parking outside the ZTL
Do not drive into the historic centre, which is covered by the ZTL. Park outside the boundary and continue by bus or on foot; confirm whether the summit venue offers delegate parking on gmsummit.it.
Weather
Verona in late February sits at the end of winter: mornings are cold, afternoons mild, and Po Valley fog can slow early transfers. Typical climatology for the period is daytime highs around 9-12 C and overnight lows around 1-3 C, with a realistic chance of rain on any summit day (climatological estimate, not a forecast). The automated weather feed failed for this run, so check a forecast within a week of departure and pack layers plus a waterproof outer layer for the walk between bus stops and halls.
Plan for the climate
Check temperatures and pack accordingly
Venue connectivity
Italy has wide 4G and 5G mobile coverage in cities, and Verona is well served on the main networks. Travellers with an EU SIM benefit from roam-like-at-home pricing; visitors from outside the EU should price a local prepaid SIM or an eSIM data plan before departure. Summit venues in Italy normally provide Wi-Fi in public areas, but bandwidth in packed session rooms is unpredictable, so download the agenda, tickets and any offline maps in advance. Italy uses 230 V at 50 Hz with type F and type L sockets, so bring a plug adapter for UK, US and Australian devices. Confirm venue Wi-Fi access and any delegate network with the organiser on gmsummit.it.
Ride-hailing
Taxis
Public transit
Car rentals
Cultural notes
Useful information to help you have a smooth and respectful visit.
Local currency and payments
Italy uses the euro (EUR). Cards are accepted in most Verona hotels, restaurants and bars, including contactless for small amounts, but keep some cash for bus tickets, tobacconists and small cafes. Tell your bank you are travelling so card payments are not blocked.
City tax and hotel extras
Italian city tourist tax, the imposta di soggiorno, is usually charged per person per night and collected at check-out rather than included in the online rate. Confirm the amount with your hotel when booking so the final bill does not surprise you.
Driving and ZTL zones
Verona's historic centre is covered by limited-traffic zones (ZTL). If you drive, leave the car in a signed car park outside the boundary and continue on foot or by bus; cameras enforce the ZTL and fines are issued by post after you have left Italy.
Dining hours and the afternoon break
Many Verona restaurants serve lunch around 12:30-14:30 and dinner from about 19:30, with kitchens closed in between. Plan your evening around the later Italian dinner slot, and book ahead during trade fair weeks when the city fills up.
Tipping and service
A service charge (coperto or servizio) often appears on restaurant bills. Rounding up or leaving a few euros is normal for good service; taxis usually accept rounding to the nearest euro rather than a percentage tip.
Language and etiquette
Italian is the everyday language in Verona, with good English in hotels and at the fairground but less in small shops and local buses. A greeting of buongiorno on entering a shop and grazie on leaving is expected and appreciated.
Air quality
The open Meteo air-quality forecast for Verona indicated a US AQI near 37 at the sampled hour, with PM2.5 near 3.4 and PM10 near 5.7 micrograms per cubic metre. These are open-data forecasts, not on-site measurements; travellers with respiratory sensitivities should check local advisories during their stay.
Safety and everyday practicalities
Central Verona is generally calm and walkable, including after evening events, but use normal city precautions with bags around the station and on crowded buses. Emergency number 112 covers police, ambulance and fire across Italy.
Practical guides
Visitor & Exhibitor Essentials
Everything needed to arrive prepared, navigate the event, and make the visit productive.
Flights
Verona Villafranca (VRN) is a small airport, so most long-haul delegates arrive with one or two connections; the Google Flights research captured New York JFK to VRN routings via Munich (MUC) and Frankfurt (FRA) with roughly 13.5-16.5 hours total travel, for a 24 February departure and a 28 February return. Fares were not captured in this run, so compare live prices against your actual summit dates before booking. If VRN connections are thin or expensive, price Venice Marco Polo (VCE), Milan Bergamo (BGY) and Milan Linate (LIN) and add an onward train to Verona Porta Nuova. Book the inbound flight to land on 23 February where possible so a delay does not cost you the opening morning, and check baggage rules if you are carrying exhibition material.
Transport
Get to the venue and around the city with these options.
Airport → venue: Use the nearest international airport serving Verona; Metro, train or taxi links are typically available to the venue district.
Hotel → venue: Precinct hotels near 24: Verona: Leonardo Hotel Verona; Verona: Hotel Verona; Verona: Hotel Leon d'Oro.
Ride-hail: App-based ride-hailing is far less developed in Verona than in Milan or Rome, and supply is thin outside peak hours. Treat licensed taxis as the dependable option: use the rank at VRN airport, the ranks around the Arena and Verona Porta Nuova, or ask your hotel to call a car. Expect roughly EUR 10-18 for a city-centre to Fiera trip and EUR 25-35 from the airport (estimates; confirm the meter rate before setting off), and check in the app whether a ride is actually available before relying on it. Confirm local app coverage when you arrive.
Public transit: Verona's public transport is an ATV bus network rather than a metro, with routes and timetables published at atv.verona.it. Line 24 links Caselle di Sommacampagna and Quinzano with Verona, and other urban lines connect the centre with the Fiera district. Buy single tickets or a 24-hour pass from a tobacconist, ticket machine or contactless reader where available, and validate on board. ATV buses run into the evening but thin out at night, so check the last departure for your stop and budget for a taxi if you stay out. The Verona Card can bundle public transport with museum entry depending on the option purchased; compare it against a plain bus pass for a two-day summit stay.
Parking: Parking is the weakest option for a two-day summit in Verona. The historic centre is inside a ZTL, and the Fiera district relies on operator-run car parks with day rates in the region of EUR 5-15 (estimate; confirm signage on arrival). If you drive in from another city, leave the car at a signed car park outside the ZTL or at your hotel and switch to ATV buses for the venue. Confirm with the organiser or the venue whether delegate parking is reserved for summit badge holders before you plan to drive.
Weather
Plan and pack for the event climate.
Month: February 2027 (summit days 24-25 February)
Temperature: Late February in Verona is late winter. Climatologically expect daytime highs in the region of 9-12 C and overnight lows around 1-3 C, with cold mornings and rapid cooling after sunset (climatological estimate; confirm the actual forecast close to travel). The open-data weather feed did not return usable forecast data for this run, so no specific daily figures are quoted.
Seasonality: Late February falls in Verona's cooler, moderately wet season, with rain possible on any summit day and occasional fog forming in the Po Valley overnight and clearing slowly in the morning. Rain gear and a compact umbrella are worth carrying, and an indoor backup plan is sensible for any free afternoon around the historic centre.
Packing: Pack a warm coat, a waterproof outer layer and comfortable walking shoes for bus stops, station platforms and fairground halls. Add a scarf and gloves for early-morning transfers, a compact umbrella for show days, and layers you can remove in heated session rooms. Bring a power bank and an adapter for Italian type F or L sockets, plus a small day bag that keeps your badge and passport dry.
Plan your trip
Planning
Best day to visit: Day 2 (mid-show)
Mid-show days at Global Summit Marketing & Digital usually combine full exhibitor attendance with scheduled B2B meetings, before early pack-down on the final day.
Day 14-12
Confirm the dates (24-25 February 2027) and your registration status on gmsummit.it, and check whether your pass covers both summit days or a single day.
Day 14-12
Book flights with Verona Villafranca (VRN) as the target airport; from North America the captured itineraries connect once or twice through Munich (MUC) or Frankfurt (FRA) with roughly 13.5-16.5 hours total travel, so allow a buffer day if you present or exhibit.
Day 12-10
Reserve a hotel with free cancellation: Leonardo Hotel Verona, Hotel Verona or Hotel Leon d'Oro in the centre, or Crowne Plaza Verona - Fiera if you would rather stay next to the exhibition district.
Day 10-8
Check passport validity against Schengen rules and, if you need a visa, open the Italian consulate or visa-centre application in your country of residence rather than leaving it to the last three weeks.
Day 8-7
Buy travel insurance covering the summit dates and any pre-existing medical conditions you want covered; Italian hospitals treat emergencies but do not cover everything for visitors.
Day 7-6
Map your hotel to its nearest ATV Verona bus stop using atv.verona.it, note the last evening departures and decide whether a single ticket, a 24-hour pass or a Verona Card is cheaper for your stay.
Day 6-5
Download the agenda from gmsummit.it/schedule, shortlist the sessions and speakers you want, and draft two or three questions to put to them during the summit.
Day 5-4
Check the Verona forecast for the summit week and pack layers, a warm coat, a waterproof outer layer and shoes you can walk in between bus stops and halls.
Day 4-3
Plan your money: tell your bank you are travelling to Italy, note that prices are in euro (EUR) and keep a small amount of cash for bus tickets and small purchases.
Day 3-2
Arrange your airport-to-hotel transfer. Compare the ATV airport bus to Verona Porta Nuova against a taxi from the VRN rank, and pre-book if you land late in the evening.
Day 2
Save or print your registration confirmation and any QR code, screenshot your hotel address in Italian for taxi drivers, and check in for your flights.
Day 1 (23 February)
Arrive in Verona, check in, walk your route to the nearest bus stop and confirm tomorrow's departure time so you reach the venue before the opening session.
Day 1 (evening)
Charge devices and power banks, download an offline map of Verona and set a 30-minute buffer on the first morning for badge collection and security checks.
Each summit morning
Re-check the organiser site or your inbox for hall or timing changes, validate your bus ticket on boarding and carry photo ID alongside your badge.
Sample visitor itinerary
Route-optimised day
Day 1 · morning
Registration and hall orientation at 24
Day 2 · core sessions
Supplier meetings and product demos
Day 3 · wrap-up
Final negotiations and follow-up
Networking spots
2Global Summit Marketing & Digital registration concourse
24
Central meeting point before and between hall appointments during show days.
Organiser B2B lounge (if offered)
24
Hosted matchmaking and buyer programmes when published by the organiser.
Budget
Costs & budget
Build your working budget
Adjust the inputs below to create a directional event budget.
Estimated budget
Live estimate
- Hotel × 2 nights€190.00
- Per diem × 2€150.00
Estimated total€340.00
This is a directional estimate. Please verify live rates before booking.
Decision
Visit, exhibit, or skip?
Should you go?
Use this quick check to decide whether Global Summit Marketing & Digital fits your visit, exhibit or skip plan.
QUESTION 1 OF 6
For Global Summit Marketing & Digital, what is your primary role on the show floor?
Decision matrix
Compare participation options side by side to choose the best fit for your objectives.
visit
Your category focus and target suppliers align with the official exhibitor profile.
Best for
Buyers, engineers, and delegates sourcing Digital marketing tools and platforms and Marketing automation solutions solutions and benchmarking suppliers at Global Summit Marketing & Digital in Verona.
Min. budget
$513.00
Timeline
4-8 weeks before opening day for registration, hotels, and travel.
Risks
Session times and ticket tiers may change - confirm the official agenda before booking.
exhibit
You have a defined lead-generation or distributor recruitment goal for this market.
Best for
Brands and manufacturers launching Digital marketing tools and platforms and Marketing automation solutions products who need qualified meetings with the event's trade audience.
Min. budget
$2,308.00
Timeline
3-6 months for stand booking, freight, staffing, and pre-show marketing.
Risks
Booth pricing and corner premiums vary by hall - confirm with the organiser sales team.
skip
Audience, geography, or commercial goals do not justify travel and stand costs this cycle.
Best for
Teams with weak category fit, budget constraints, or overlapping commitments during the Verona show week.
Timeline
N/A
Risks
Skipping may mean missing buyer meetings if competitors exhibit or attend the same week.
FAQs & glossary
Answers
Frequently asked
Where and when does the Global Summit Marketing & Digital take place?
The edition runs 24-25 February 2027 in Verona, Italy, the city of the organiser site gmsummit.it. Venue details and hall assignments are not confirmed in the captures, so check the organiser site before booking travel.
How do I reach Verona for the summit?
Fly into Verona Villafranca Airport (VRN) and continue by bus or taxi into the city. Once in Verona, ATV urban buses, including line 24 between Caselle di Sommacampagna, Quinzano and Verona, connect the city; timetables are on atv.verona.it.
Where should marketing and digital professionals stay in Verona?
Captured hotel options include Leonardo Hotel Verona and Hotel Verona (three-star, guest ratings 4.3-4.4), Hotel Leon d'Oro (four-star) and Crowne Plaza Verona - Fiera (four-star, free parking and indoor pool, in the exhibition district). City centre hotels keep restaurants and the Arena within walking distance.
What is the weather like in Verona in late February?
Expect late-winter conditions: cold nights near freezing to low single digits and daytime highs in the low teens Celsius, with a realistic chance of rain or valley fog. Pack layers, a warm coat and a waterproof layer.
Do I need a visa to attend the summit in Italy?
Requirements depend on your nationality. Italy applies Schengen rules, so travellers needing a short-stay visa should apply via the Italian consulate or visa centre in their home country and confirm current document requirements with official Italian sources before booking.
Glossary
- GM Summit
- The two-day summit listed at gmsummit.it and scheduled in Verona on 24-25 February 2027; registration, the agenda and any venue updates are published by the organiser on that domain.
- Delegate pass
- The registration credential that admits one named attendee to the summit days. Confirm with the organiser whether your pass covers both 24 and 25 February and what ID is needed at badge pick-up.
- Summit agenda
- The published session timetable for the edition, normally reachable at gmsummit.it/schedule. Shortlist the sessions you want before travelling so you can plan hall-to-hall time in Verona.
- VRN (Verona Villafranca Airport)
- The airport closest to Verona and the one named in this listing's flight research. From North America the captured itineraries connect once or twice via Munich (MUC) or Frankfurt (FRA).
- Verona Porta Nuova
- Verona's main railway station, west of the historic centre. It is the arrival point for airport buses and for regional and high-speed trains from Milan, Venice, Bologna and Munich.
- ATV Verona
- The operator of Verona's urban and suburban bus network (atv.verona.it). Verona has no metro, so ATV buses plus walking are the standard public transport combination for delegates.
- Fiera district
- The exhibition area of Verona where the city's trade fair halls and the Crowne Plaza Verona - Fiera sit, north-west of the historic centre. Confirm the exact hall for your summit badge on gmsummit.it before you travel.
- Verona Card
- A Verona visitor card that bundles museum and monument entry and, depending on the option bought, public transport. Compare the 24-hour and 48-hour versions against a plain ATV bus pass before buying.
- ZTL (Zona a Traffico Limitato)
- Verona's limited-traffic zone covering much of the historic centre. Private cars cannot enter without authorisation, so drivers should use signed car parks outside the boundary and walk or take a bus in.
- Imposta di soggiorno
- The Italian city tourist tax added to hotel bills on a per-person, per-night basis. It is usually collected at check-out and is not included in the room rate you see online.
- Schengen short-stay visa
- The visa that allows a stay of up to 90 days within any 180-day period across the Schengen area, which includes Italy. Apply through the Italian consulate or visa centre in your country of residence before booking non-refundable travel.
- Aerobus / airport bus
- The coach service linking Verona Villafranca Airport with Verona Porta Nuova. It is the cheap fixed-fare option for delegates who do not want a taxi from the airport rank.
1
2
3
4
5
6
7
8
9
10
11
12
Also known as
Alternate names and search phrases for this event.
- Global Summit Marketing & Digital 2027
- Global Summit Marketing & Digital Verona 2027
- Global Summit Marketing 2027
- Global Summit Marketing Verona 2027
- Verona IT
- Digital marketing tools and platforms
- Marketing automation solutions
- SEO and content marketing services
- Data analytics and AI applications
- Marketing & Digital Conference Verona
1 more alternate names hidden
Trust footer
Sources
5
References
1
Publishers
0
Date checked
1
Global Summit
- event_website
- event_social
- event_social
- event_social
- event_social
Digital business cards for the show floor
Display a free company card at your booth, or share your professional card on the show floor.