Digital buyer journeys
What digital buyer journeys means for buyers and exhibitors in this sector.

Join the 24th Global Gypsum Conference on 14-15 October 2026 at Hyatt Regency Hotel, Istanbul, Türkiye, focusing on gypsum industry advancements.
Dates
14–15 Oct 2026
City / country
Istanbul, Türkiye
Venue
Hyatt Regency Hotel
Are you the organiser of this event?
Event overview
The Global Gypsum Conference is the premier event for gypsum professionals, taking place in Istanbul, Türkiye. This year's conference will cover key topics such as energy efficiency, recycling, and new applications for gypsum.
Attendees will have the opportunity to network with industry leaders and participate in discussions on the latest trends and technologies in gypsum production. Global Gypsum takes place in Istanbul, Türkiye.
TL;DR
The Global Gypsum Conference is the premier event for gypsum professionals, taking place in Istanbul, Türkiye.
Exhibitors will showcase their latest products and innovations to a targeted audience of industry professionals. The event provides a platform to connect with potential clients and partners, enhancing brand visibility. Exhibiting at Global Gypsum allows companies to demonstrate their commitment to the gypsum industry and engage directly with decision-makers.
Attendees, exhibitors & solutions
Visitor profile
Typical attendee groups you can expect to meet.
Exhibitor profile
Main supplier and exhibitor segments present at the show.
Product categories
Key solution areas showcased across the event.
Location & Facilities
Ataköy 2-5-6. Kısım, Rauf Orbay Caddesi, Kennedy Cad. No:2/1, 34158 Bakırköy/Istanbul, Türkiye
Hyatt Regency Hotel in Istanbul typically provides on-site or adjacent visitor parking during major trade fairs; confirm daily rates, payment methods and hall access on the organiser or venue website before travel.
Food options
On-site catering
On-site diningParking: Hyatt Regency Hotel in Istanbul typically provides on-site or adjacent visitor parking during major trade fairs; confirm daily rates, payment methods and hall access on the organiser or venue website before travel.
Gate: Follow organiser signage to the main visitor entrance at Hyatt Regency Hotel for badge collection; allow extra time for security screening during peak morning arrival.
Attend
General admission
General admission
General admission
General admission
Who runs the show
Pro Global Media
Intelligence
Key market insights, trends, news and related events to help you understand the bigger picture.
Why it matters
On 2026-10-14 to 2026-10-15, Global Gypsum in Istanbul covering Gypsum wallboard and plaster products, Gypsum production machinery and equipment, Sustainable gypsum solutions and techn gives energy buyers a single calendar window to compare suppliers, validate specs on the stand, and book follow-ups before the next buying cycle - especially when your roadmap matches the published exhibitor profile.
Key trends shaping this market and its wider industry.
Digital buyer journeys
What digital buyer journeys means for buyers and exhibitors in this sector.
Sustainability in procurement
What sustainability in procurement means for buyers and exhibitors in this sector.
Automation and labour efficiency
What automation and labour efficiency means for buyers and exhibitors in this sector.
Regional supply-chain resilience
What regional supply-chain resilience means for buyers and exhibitors in this sector.
Hybrid engagement models
What hybrid engagement models means for buyers and exhibitors in this sector.
Plan your trip

Choose from the following airports, with convenient access to the event and venue.
Istanbul Airport
IST is the closer commercial gateway for Hyatt Regency Istanbul Atakoy and most European-side hotels. A metered taxi or pre-booked transfer is the simplest option with luggage; the M11 metro plus M2 and Marmaray is the traffic-proof route but requires changes. Confirm terminal and pickup point before departure
Approx. 22-27 km by road to the Atakoy district
to venue
Approx. 30-50 min outside peak traffic
by car
Sabiha Gökçen
SAW sits on the Asian side, so the cross-city transfer is longer and more exposed to peak-hour congestion. Use SAW only when the fare or flight schedule justifies the extra road time; allow a buffer before conference sessions
Approx. 48-55 km by road to the Atakoy district
to venue
Approx. 60-90 min depending on Bosphorus bridge traffic
by car
A range of accommodation options near the venue and across key areas.
Million Oldcity
USD 95–122 / night
Google Hotels listing shows guest rating 3.1 with 81 reviews and an excellent location tag; amenities include free breakfast, free Wi-Fi, air conditioning, pet-friendly policy, restaurant, and laundry. The captured nightly rate was shown in INR, so confirm the TRY or USD total at booking.
Hotel Mesil
USD 95–122 / night
Shown on the same Istanbul Google Hotels results page with a 3.8 guest rating; rate shown in INR on the capture, so confirm final TRY price and room details before booking.
Casa Nova Hotel
USD 150–190 / night
Google Hotels capture shows a 4.0 guest rating and a 31% lower-than-usual price flag; amenities include free Wi-Fi, free parking, hot tub, air conditioning, pet-friendly policy, spa, breakfast, kitchen in some rooms, and laundry.
Taksim Çınar Suit
USD 150–190 / night
Captured with a 4.4 guest rating and breakfast included; amenities cover free Wi-Fi, free parking, air conditioning, pet-friendly policy, kitchen in rooms, airport shuttle, laundry, and kid-friendly facilities.
Rosalie Palace Hotel
USD 150–190 / night
4.2 guest rating with a 35% lower-than-usual price flag; capture lists paid breakfast, free Wi-Fi, free parking, air conditioning, laundry, and a smoke-free property.
The Bail Hotel
USD 150–190 / night
Appears in the captured Istanbul hotel results list; amenity and rate detail were truncated, so verify room type, cancellation terms, and total price directly before booking.
Hyatt Regency Istanbul Atakoy
USD 150–202 / night
Official Hyatt property page captured; positioned by Hyatt as a luxury hotel close to Istanbul Airport and useful for stays on the Atakoy side. Confirm conference rate, breakfast, and cancellation terms with the hotel or organiser.
sourceGet around the city with these convenient transport options.
Taxi from Istanbul Airport (IST)
The European-side run takes roughly 30-50 minutes outside peak traffic. Ask the driver to use the meter or agree a fixed price at the taxi rank, and confirm the terminal exit and ride-hail pickup point.
Taxi from Sabiha Gokcen (SAW)
SAW is on the Asian side, so the cross-city transfer is longer and more exposed to Bosphorus bridge traffic. Allow 60-90 minutes and budget for tolls if applicable.
Havaist airport bus
Havaist coaches connect IST with central districts; from the drop-off point continue by taxi or Marmaray to Atakoy. Buy a ticket at the airport bus desk or use the operator app where available.
M11 metro plus Marmaray
Take M11 from the airport to Gayrettepe, transfer to M2 toward Yenikapi, then Marmaray to Atakoy. The route avoids road traffic but involves two changes and a short walk or taxi to the hotel.
Istanbulkart single ride
Istanbulkart is the stored-value card for municipal transit. Buy or top up at airport and major station kiosks; one card can be used by multiple travellers where the validator allows.
Marmaray cross-Bosphorus train
Marmaray links the European and Asian rail networks under the Bosphorus and is useful for attendees staying on the opposite side from the venue. Allow extra time at interchanges during peak hours.
Ferry
Ferries are a practical and scenic option between European and Asian districts; check the last sailing time before an evening event and keep an Istanbulkart topped up.
Private transfer
Pre-booked transfers meet arrivals and avoid taxi-rank queues, which helps if you carry display materials or arrive late. Compare the quote with a metered taxi before booking.
Weather
October in Istanbul is mild and changeable. Daytime temperatures typically sit around 15-21 C, with cooler evenings near 10-14 C, and rain becomes more frequent as the month progresses. The conference is indoors, but allow extra time for wet-weather traffic and pack layers plus a compact umbrella. These are climatological ranges, not a forecast; check a local forecast in the final week before travel.
Plan for the climate
Check temperatures and pack accordingly
Venue connectivity
Türkiye's main mobile networks are Turkcell, Vodafone, and Türk Telekom. Travellers can roam on EU, UK, or US plans or buy a local prepaid SIM or eSIM; registration rules for local SIMs can require your passport, so an eSIM is often simpler for a short conference trip. Hotel and venue Wi-Fi is normally available, but do not rely on it for live equipment demos. Power sockets are Type F, 230 V; bring an adapter for UK or US plugs.
Ride-hailing
Taxis
Public transit
Car rentals
Useful information to help you have a smooth and respectful visit.
Business greetings
A handshake is the normal greeting in business settings. Exchange business cards with both hands where possible, and use titles such as Mr, Ms, or Dr until invited to use first names. Turkish meetings often open with tea or coffee before the technical discussion.
Punctuality and traffic
Punctuality is respected, but Istanbul traffic can make short distances unpredictable. Allow a 20-30 minute buffer for meetings across the Bosphorus or during morning and evening peaks, and confirm whether an address is on the European or Asian side.
Dress for the venue
Business casual is appropriate for the conference and supplier floor. A jacket or smart layer is useful for air-conditioned meeting rooms, and comfortable shoes help with the walk between hotels, transit stops, and the venue.
Language
Turkish is the official language. English is widely spoken in hotels, conference venues, and tourist areas, but taxi drivers and local shops may not use it. Keep your hotel address and key phrases in Turkish on your phone.
Payments and tipping
The currency is the Turkish lira (TRY). Cards are widely accepted in hotels and restaurants, but keep some cash for taxis, small kiosks, and Istanbulkart top-ups. A 5-10% tip is common in restaurants; rounding up is usual for taxis.
Hospitality and meetings
Offering tea or coffee is part of Turkish business hospitality. Accepting a short tea break can help build rapport before technical talks. Avoid scheduling every hour back-to-back if you want time for relationship-building.
Smoking and public spaces
Smoking is restricted in indoor public spaces, including many hotels, restaurants, and transport hubs. Ask for a non-smoking room if needed, and check venue rules before using outdoor terraces for meetings.
Practical guides
Everything needed to arrive prepared, navigate the event, and make the visit productive.
Destination: IST
Book into Istanbul Airport (IST) for the shortest road transfer to European-side hotels such as Hyatt Regency Istanbul Atakoy; compare Sabiha Gokcen (SAW) only when the fare gap justifies the longer cross-city transfer. No live DXB, JFK, LHR, NRT, SIN, or SYD to IST fares were captured for this listing, so treat any fare as unverified until you search on the day. Allow a recovery buffer before the conference if you cross multiple time zones, and confirm baggage allowances if you carry board samples or display materials.
Get to the venue and around the city with these options.
Airport → venue: Primary gateways: Istanbul Airport (IST): Approx. 30-50 min outside peak traffic; Sabiha Gökçen (SAW): Approx. 60-90 min depending on Bosphorus bridge traffic. Allow road or rail time to Hyatt Regency Hotel; on-site parking is usually available at major exhibition venues.
Hotel → venue: Precinct hotels near Hyatt Regency Hotel: Istanbul old city: Million Oldcity; Istanbul: Hotel Mesil; Istanbul: Casa Nova Hotel.
Ride-hail: BiTaksi and Uber are the main ride-hailing options in Istanbul; Uber dispatches yellow taxis and larger vehicles in some zones. Coverage at IST and SAW can vary by terminal, so follow the app pickup instructions and confirm the fare basis before departure. At peak times, walking to a nearby hotel or main road can shorten pickup waits.
Public transit: Istanbul's municipal network combines metro, tram, funicular, bus, ferry, and Marmaray. Use Istanbulkart for all municipal legs; buy or top up at airport and major station kiosks. From IST, M11 reaches Gayrettepe, where you can transfer to M2 and then Marmaray to Atakoy. From SAW, M4 reaches Kadikoy, with ferry or Marmaray connections toward the European side. Allow extra time for security checks at major interchanges and for the walk from Atakoy station to the hotel.
Parking: The Hyatt Regency Istanbul Atakoy has on-site parking; confirm the daily rate, height restrictions, and whether conference delegates receive validation. For exhibitor deliveries or large vehicles, arrange loading-bay access with the venue before arrival. Do not assume free parking at nearby hotels, especially in Bakirkoy and the old city.
Plan and pack for the event climate.
Month: October 2026
Temperature: Approx. 15-21 C by day and 10-14 C at night; coastal humidity can make evenings feel cooler.
Seasonality: Rain events become more frequent from mid-October, with short showers and occasional longer spells. The Bosphorus can be breezy; the indoor conference schedule is not weather-dependent, but transport delays are possible in heavy rain.
Packing: Pack layers, a light waterproof jacket or compact umbrella, comfortable walking shoes for transit and venue corridors, business casual clothing for sessions, a Type F power adapter, and digital plus printed copies of your passport and registration.
Plan your trip
Best day to visit: Day 2 (mid-show)
Mid-show days at Global Gypsum usually combine full exhibitor attendance with scheduled B2B meetings, before early pack-down on the final day.
T-14: Confirm your registration tier and whether it includes conference sessions, exhibition access, proceedings, and any evening reception; check the official Global Gypsum schedule for the final programme.
T-14: Book a cancellable hotel in Atakoy, Bakirkoy, or the old city; compare total stay cost including taxi or Marmaray transfers rather than room rate alone.
T-13: Choose Istanbul Airport (IST) over Sabiha Gokcen (SAW) for the shorter transfer to Atakoy unless the fare difference is decisive for your budget.
T-12: Check passport validity and visa or e-Visa eligibility for Türkiye; apply before flights are ticketed if your nationality requires a visa.
T-11: Download the programme and mark sessions on calcination, board lines, synthetic gypsum, recycling, and additives that match your plant or sourcing priorities.
T-10: Plan your airport transfer and Istanbulkart purchase; keep the M11 plus Marmaray route as a traffic backup to taxis.
T-9: Request meetings with equipment suppliers, gypsum traders, paper-liner or additive vendors, and plant operators; use the attendee list or organiser app if one is provided.
T-8: Prepare a one-page company profile and your technical questions on board formulation, stucco reactivity, kiln efficiency, or raw-material quality.
T-7: Check the Istanbul forecast and pack layers, a waterproof jacket, and comfortable shoes for transit and the venue.
T-6: Confirm mobile roaming or an eSIM and download BiTaksi or Uber if you plan to use ride-hailing.
T-5: Save or print your registration confirmation, passport copy, and hotel address in Turkish and English.
T-4: Plan an early hotel check-in and a short walk in Atakoy or Bakirkoy to adjust after travel.
T-3: Reconfirm your transfer to the venue, especially if you are carrying samples or display materials.
T-2: Charge devices, pack a power bank and Type F adapter, and download offline maps for Istanbul.
T-1: Reconfirm flight, hotel, and registration; check organiser emails for badge collection times or venue access changes.
Collect your badge, test connectivity at the venue, and walk the session rooms before the opening programme.
Registration and hall orientation at Hyatt Regency Hotel
Supplier meetings and product demos
Final negotiations and follow-up
Global Gypsum registration concourse
Hyatt Regency Hotel
Central meeting point before and between hall appointments during show days.
Organiser B2B lounge (if offered)
Hyatt Regency Hotel
Hosted matchmaking and buyer programmes when published by the organiser.
Budget

Adjust the inputs below to create a directional event budget.
This is a directional estimate. Please verify live rates before booking.
Official cost items and estimated ranges for exhibitors.
visitor_ticket
visitor · General admission
USD 885 / per person
| Item | For | Tier | Estimated range | Status | As of |
|---|---|---|---|---|---|
| visitor_ticket | visitor | General admission | USD 885 / per person | organiser_published |
Decision
Use this quick check to decide whether Global Gypsum fits your visit, exhibit or skip plan.
QUESTION 1 OF 6
For Global Gypsum, what is your primary role on the show floor?
Compare participation options side by side to choose the best fit for your objectives.
visit
Your category focus and target suppliers align with the official exhibitor profile.
Best for
Buyers, engineers, and delegates sourcing Gypsum wallboard and plaster products and Gypsum production machinery and equipm solutions and benchmarking suppliers at Global Gypsum in Istanbul.
Min. budget
$19,106.00
Timeline
4-8 weeks before opening day for registration, hotels, and travel.
Risks
Session times and ticket tiers may change - confirm the official agenda before booking.
exhibit
You have a defined lead-generation or distributor recruitment goal for this market.
Best for
Brands and manufacturers launching Gypsum wallboard and plaster products and Gypsum production machinery and equipm products who need qualified meetings with the event's trade audience.
Min. budget
$85,977.00
Timeline
3-6 months for stand booking, freight, staffing, and pre-show marketing.
Risks
Booth pricing and corner premiums vary by hall - confirm with the organiser sales team.
skip
Audience, geography, or commercial goals do not justify travel and stand costs this cycle.
Best for
Teams with weak category fit, budget constraints, or overlapping commitments during the Istanbul show week.
Timeline
N/A
Risks
Skipping may mean missing buyer meetings if competitors exhibit or attend the same week.
FAQs & glossary
Frequently asked
Glossary
Also known as
Alternate names and search phrases for this event.
1 more alternate names hidden
Display a free company card at your booth, or share your professional card on the show floor.