Digital buyer journeys
What digital buyer journeys means for buyers and exhibitors in this sector.
Event overview
Overview
GIFTS FOR THE NEW YEAR December 2026 is a premier exhibition that brings together a wide range of seasonal gifts and festive products. Scheduled from December 24 to 27, 2026, at TRK "KONTINENT" in Saint Petersburg, this event is a must-visit for retail buyers and wholesalers looking to stock up on New Year merchandise.
Organised by SIVEL, a leader in the exhibition industry, the event promises a vibrant marketplace for both exhibitors and visitors. GIFTS FOR THE NEW YEAR December 2026 takes.
TL;DR
- 1Dates and Venue: GIFTS FOR THE NEW YEAR takes place from December 24 to 27, 2026, at TRK "KONTINENT", Saint Petersburg, Russia.
- 2Scale and Focus: This event showcases a variety of gifts and festive products for the New Year season.
- 3Organiser: The event is organised by SIVEL, a professional exhibition company with over 33 years of experience.
- 4Buyer Authority: Attendees include retail buyers, wholesalers, and distributors looking for seasonal products.
- 5Entry: Registration details can be found on the official website.
Why visit
Attendees will have the opportunity to explore a diverse range of seasonal gifts and products, network with suppliers, and discover the latest trends in the gifting industry. This event is ideal for retail buyers seeking to enhance their product offerings for the New Year season. Additionally, visitors can participate in various promotional activities and enjoy exclusive deals from exhibitors.
Why exhibit
Exhibiting at GIFTS FOR THE NEW YEAR provides businesses with a unique platform to showcase their products to a targeted audience of retail buyers and distributors. Exhibitors can gain valuable exposure, generate leads, and establish new business relationships. The event also offers opportunities for direct sales and brand promotion during the peak shopping season.
Attendees, exhibitors & solutions
Who this event is for
Visitor profile
Typical attendee groups you can expect to meet.
Independent gift and souvenir retailers sourcing New Year stock for December sales
Wholesale buyers and distributors building seasonal gift assortments
Supermarket and convenience chain category buyers for holiday gift ranges
Corporate procurement teams ordering branded New Year gifts and client presents
E-commerce sellers and marketplace vendors planning Q4 gift listings
Florists, decorators, and event planners buying festive decor and tableware
Museum shop and cultural venue buyers looking for Russian-themed souvenirs
Hospitality buyers sourcing holiday decor and table presentation for hotels and restaurants
Exhibitor profile
Main supplier and exhibitor segments present at the show.
Manufacturers of New Year and Christmas decorations, ornaments, and artificial trees
Souvenir producers and giftware suppliers
Gift packaging, wrapping, and presentation manufacturers
Tableware, glassware, and festive textile suppliers
Stationery, greeting card, and calendar publishers
Toy, plush, and children's gift producers
Corporate gift and promotional merchandise suppliers
Handmade craft studios and regional gift producers
Holiday lighting and decorative display suppliers
Product categories
Key solution areas showcased across the event.
New Year and Christmas decorations: ornaments, garlands, wreaths, artificial trees
Souvenirs and giftware: figurines, magnets, keepsakes, themed collectibles
Gift packaging: boxes, bags, wrapping paper, ribbons, tags
Tableware and glassware for festive entertaining
Holiday table textiles: runners, napkins, placemats, aprons
Candles, aromatics, and home fragrance gift sets
Greeting cards, calendars, planners, and stationery
Toys, plush, and children's holiday gifts
Corporate gifts and branded promotional items
Holiday lighting and decorative illumination
Floristry supplies and artificial flowers for festive arrangements
Party goods and disposable tableware for celebrations
Confectionery packaging and gift food presentation
Handmade and craft gift products
Retail display and merchandising for seasonal gift sections
Location & Facilities
Venue
TRK "KONTINENT"
St. Lesoveta, 97, Saint Petersburg, Russia
Facilities
Parking
TRK "KONTINENT", St. Lesoveta, 97 (m. Zvezdnaia) in Saint Petersburg typically provides on-site or adjacent visitor parking during major trade fairs; confirm daily rates, payment methods and hall access on the organiser or venue website before travel.
Food options
On-site catering
On-site diningParking: TRK "KONTINENT", St. Lesoveta, 97 (m. Zvezdnaia) in Saint Petersburg typically provides on-site or adjacent visitor parking during major trade fairs; confirm daily rates, payment methods and hall access on the organiser or venue website before travel.
Gate: Follow organiser signage to the main visitor entrance at TRK "KONTINENT", St. Lesoveta, 97 (m. Zvezdnaia) for badge collection; allow extra time for security screening during peak morning arrival.
Attend
Entry & tickets
Free registration
Intelligence
Market context
Key market insights, trends, news and related events to help you understand the bigger picture.
Saint Petersburg, Russia
Why it matters
Attendees will have the opportunity to explore a diverse range of seasonal gifts and products, network with suppliers, and discover the latest trends in the gifting industry. This event is ideal for retail buyers seeking to enhance their product offerings for the New Year season.
Industry trends
Key trends shaping this market and its wider industry.
Sustainability in procurement
What sustainability in procurement means for buyers and exhibitors in this sector.
Automation and labour efficiency
What automation and labour efficiency means for buyers and exhibitors in this sector.
Regional supply-chain resilience
What regional supply-chain resilience means for buyers and exhibitors in this sector.
Hybrid engagement models
What hybrid engagement models means for buyers and exhibitors in this sector.
Plan your trip
Travel & logistics
Local currency · USD
Arrival airports
Choose from the following airports, with convenient access to the event and venue.
Pulkovo Airport
Main international gateway for Saint Petersburg. Confirm live transfer times and fares before travel; allow extra time in the late-December holiday period
TBA
to venue
Approx. 30-60 min by taxi depending on traffic
by car
Hotel tiers
A range of accommodation options near the venue and across key areas.
Budget
Zvezdnaya / Moskovsky districtSimple hotels and guesthouses near the metro; confirm visa registration and late-December availability.
Mid-range
Central Saint Petersburg near Nevsky ProspektConvenient for evening culture and metro links to Zvezdnaya; festive-season rates apply.
Upper-range
Central Saint Petersburg or Petrograd sideFour-star and boutique properties; book with flexible cancellation for holiday travel.
Serviced apartment
Moskovsky district / near ZvezdnayaGood for teams or longer stays; check registration support and minimum-stay rules.
Local transport
Get around the city with these convenient transport options.
Metro
Estimated costApprox. 70-80 RUB per single journey
Best forAny central Saint Petersburg station to Zvezdnaya, then last-mile bus or taxi to TRK Kontinent
Pay by Podorozhnik card, contactless bank card where accepted, or token. Confirm live fares on arrival.
Bus / tram / trolleybus
Estimated costApprox. 60-75 RUB per single journey
Best forLocal surface routes connecting Zvezdnaya station with St. Lesoveta 97
Useful for the last leg from the metro; route numbers and stops can change, so check a local map.
Taxi from central Saint Petersburg
Estimated costApprox. 700-1,200 RUB depending on traffic
Best forNevsky Prospekt / central hotels to TRK Kontinent, St. Lesoveta 97
Allow extra time on 24 December and during festive shopping hours. Confirm the meter or app price.
Ride-hailing
Estimated costApprox. 600-1,100 RUB depending on demand
Best forCentral Saint Petersburg to TRK Kontinent
Availability and app support can vary for foreign accounts; have a backup taxi option.
Airport taxi
Estimated costApprox. 1,500-2,500 RUB depending on traffic and service
Best forPulkovo Airport (LED) to TRK "KONTINENT", St. Lesoveta, 97 (m. Zvezdnaia)
Use an official taxi desk or reputable app; confirm the price before departure.
Parking
Estimated costApprox. 200-500 RUB per day
Best forTRK Kontinent on-site parking
Mall parking is likely available; confirm current daily rates and exhibition hall access with the venue.
Weather
Late December in Saint Petersburg is winter: expect temperatures around -7 to +1 C, with snow, sleet, and icy pavements. Daylight is short, roughly 6 hours around the winter solstice. Pack insulated, waterproof layers and shoes with good grip; confirm the forecast before travel.
Plan for the climate
Check temperatures and pack accordingly
Venue connectivity
Confirm mobile roaming or local SIM options for business visitors to Russia.
Ride-hailing
Taxis
Public transit
Car rentals
Cultural notes
Useful information to help you have a smooth and respectful visit.
New Year holiday period
24-27 December falls in Saint Petersburg's festive season. Restaurants, shops, and transport are busy, and some venues have reduced hours around 31 December and 1 January. Book key meals and transfers ahead.
Payments and currency
The local currency is the Russian ruble. International cards may not work for online or in-store payments, so carry enough cash for taxis, meals, and incidentals, and use official exchange points.
Language and signage
Russian is the main language and signage is in Cyrillic. Save the venue address in Russian for taxi drivers and keep a translation app offline for metro and menu use.
Evening culture
The Hermitage, Mariinsky Theatre, and Nevsky Prospekt are established evening options if your show schedule allows. Reserve tickets in advance during the holiday period.
Business etiquette
Meetings are usually arranged in advance and punctuality is expected. Confirm appointments before the New Year holiday and keep a printed schedule in case mobile data is unreliable.
Practical guides
Visitor & Exhibitor Essentials
Everything needed to arrive prepared, navigate the event, and make the visit productive.
Flights
Destination: LED
Compare flights to the nearest international gateway serving Saint Petersburg; confirm ground transport on the organiser site.
Transport
Get to the venue and around the city with these options.
Airport → venue: Primary gateways: Pulkovo Airport (LED): Approx. 30-60 min by taxi depending on traffic. Allow road or rail time to TRK "KONTINENT"; on-site parking is usually available at major exhibition venues.
Hotel → venue: Precinct hotels near TRK "KONTINENT": Zvezdnaya / Moskovsky district: Zvezdnaya / Moskovsky district; Central Saint Petersburg near Nevsky Prospekt: Central Saint Petersburg near Nevsky Prospekt; Central Saint Petersburg or Petrograd side: Central Saint Petersburg or Petrograd side.
Ride-hail: Ride-hailing apps are commonly used in Saint Petersburg; confirm local availability before travel.
Public transit: TRK Kontinent at St. Lesoveta 97 is near Zvezdnaya metro station. From the station, take a short local bus or taxi for the last leg; allow 10-20 minutes depending on traffic. Metro fares are approximately 70-80 RUB per single journey, and local bus or tram fares are approximately 60-75 RUB. A taxi from central Saint Petersburg to the venue is approximately 700-1,200 RUB. Confirm live routes and fares locally, as services can change during the holiday period.
Parking: On-site parking is available at TRK "KONTINENT"; confirm daily rates and hall access on the organiser or venue site.
Weather
Plan and pack for the event climate.
Month: December 2026
Temperature: -7 to +1 C
Seasonality: December is winter in Saint Petersburg: precipitation often falls as snow or sleet, freeze-thaw cycles can leave pavements icy, and daylight lasts only about six hours around the solstice. Pack for cold, wet, and dark conditions.
Packing: -7 to +1 C December is winter in Saint Petersburg: precipitation often falls as snow or sleet, freeze-thaw cycles can leave pavements icy, and daylight lasts only about six hours around the solstice. Pack for cold, wet, and dark conditions. Late December in Saint Petersburg is winter: expect tempera
Plan your trip
Planning
Best day to visit: Day 2 (mid-show)
Mid-show days at GIFTS FOR THE NEW YEAR December 2026 usually combine full exhibitor attendance with scheduled B2B meetings, before early pack-down on the final day.
T-1
14 days out - Confirm the 2026 dates (24-27 December) and register via the organiser; check whether your badge is trade or public.
T-2
13 days out - Book flights to Pulkovo (LED) and a hotel near Zvezdnaya or central Saint Petersburg; late December is festive high season.
T-3
12 days out - Check visa requirements for your nationality and start the application; request an invitation letter if needed.
T-4
10 days out - Map the route from your hotel to TRK Kontinent at St. Lesoveta 97, including the metro to Zvezdnaya and the last-mile bus or taxi.
T-5
9 days out - Download a Russian translation app and save the venue address in Cyrillic for taxi drivers.
T-6
8 days out - Check the weather forecast and pack insulated, waterproof clothing and shoes with grip for icy pavements.
T-7
7 days out - Review the exhibitor list and product categories; set meetings with suppliers of decorations, packaging, and tableware.
T-8
5 days out - Confirm card and cash arrangements; international cards may not work, so carry rubles.
T-9
4 days out - Book any evening culture visits, such as the Hermitage or Mariinsky, if your schedule allows.
T-10
3 days out - Print or save registration confirmations, hotel bookings, and insurance documents.
T-11
2 days out - Check airport transfer options and allow extra time for holiday traffic.
T-12
1 day out - Reconfirm opening hours and hall access with the organiser; arrive early on 24 December for security.
T-13
Show days - Carry business cards, buyer ID, and a notebook; focus on New Year assortment and delivery timelines for Q4.
Sample visitor itinerary
Route-optimised day
Day 1 · morning
Registration and hall orientation at TRK "KONTINENT", St. Lesoveta, 97 (m. Zvezdnaia)
Day 2 · core sessions
Supplier meetings and product demos
Day 3 · wrap-up
Final negotiations and follow-up
Networking spots
2GIFTS FOR THE NEW YEAR December 2026 registration concourse
TRK "KONTINENT", St. Lesoveta, 97 (m. Zvezdnaia)
Central meeting point before and between hall appointments during show days.
Organiser B2B lounge (if offered)
TRK "KONTINENT", St. Lesoveta, 97 (m. Zvezdnaia)
Hosted matchmaking and buyer programmes when published by the organiser.
Budget
Costs & budget
Build your working budget
Adjust the inputs below to create a directional event budget.
Estimated budget
Live estimate
- Hotel × 2 nights$190.00
- Per diem × 2$150.00
Estimated total$340.00
This is a directional estimate. Please verify live rates before booking.
Decision
Visit, exhibit, or skip?
Should you go?
Use this quick check to decide whether GIFTS FOR THE NEW YEAR December 2026 fits your visit, exhibit or skip plan.
QUESTION 1 OF 6
For GIFTS FOR THE NEW YEAR December 2026, what is your primary role on the show floor?
Decision matrix
Compare participation options side by side to choose the best fit for your objectives.
visit
Your category focus and target suppliers align with the official exhibitor profile.
Best for
Buyers, engineers, and delegates sourcing Pet and Veterinary solutions and benchmarking suppliers at GIFTS FOR THE NEW YEAR December 2026 in Saint Petersburg.
Min. budget
$450.00
Timeline
4-8 weeks before opening day for registration, hotels, and travel.
Risks
Session times and ticket tiers may change - confirm the official agenda before booking.
exhibit
You have a defined lead-generation or distributor recruitment goal for this market.
Best for
Brands and manufacturers launching Pet and Veterinary products who need qualified meetings with the event's trade audience.
Min. budget
$2,200.00
Timeline
3-6 months for stand booking, freight, staffing, and pre-show marketing.
Risks
Booth pricing and corner premiums vary by hall - confirm with the organiser sales team.
skip
Audience, geography, or commercial goals do not justify travel and stand costs this cycle.
Best for
Teams with weak category fit, budget constraints, or overlapping commitments during the Saint Petersburg show week.
Timeline
N/A
Risks
Skipping may mean missing buyer meetings if competitors exhibit or attend the same week.
FAQs & glossary
Answers
Frequently asked
What is Gifts for the New Year?
Gifts for the New Year is a seasonal exhibition focused on giftware, New Year and Christmas decorations, souvenirs, packaging, tableware, and related festive products. The 2026 edition is scheduled for 24-27 December in Saint Petersburg at TRK Kontinent.
When and where does the 2026 edition take place?
The listed dates are 24-27 December 2026 at TRK Kontinent, St. Lesoveta 97, Saint Petersburg. Confirm opening hours and hall access with the organiser before travelling, as timings can change.
Who exhibits at Gifts for the New Year?
Exhibitors typically include manufacturers and distributors of New Year decorations, souvenirs, gift packaging, tableware, stationery, toys, corporate gifts, and handmade festive products. Review the current exhibitor list on the organiser site for the exact 2026 mix.
Who should visit the exhibition?
The show is relevant for gift and souvenir retailers, wholesale buyers, supermarket category buyers, corporate procurement teams, e-commerce sellers, florists, decorators, and hospitality buyers. Public access depends on the organiser's registration rules for the edition.
What product groups are on show?
Product groups include New Year and Christmas decorations, ornaments, artificial trees, souvenirs, gift packaging, festive tableware, holiday textiles, candles, greeting cards, calendars, toys, corporate gifts, holiday lighting, and retail display ideas.
Is the exhibition open to trade visitors or the public?
Registration categories can vary by edition. Check the organiser's current visitor rules before booking travel, and confirm whether your badge type gives access on all four days.
How do I register to attend?
Use the registration path on the organiser's official website. Have your company details, buyer profile, and passport information ready if a trade badge is required, and keep the confirmation available for venue security.
How do I get to TRK Kontinent from Pulkovo Airport?
Pulkovo Airport (LED) is the main international gateway for Saint Petersburg. A taxi from LED to the Zvezdnaya area, where TRK Kontinent is located, is usually the most direct option; allow 30-60 minutes depending on traffic. Confirm live fares and routes before travel.
Which metro station is closest to the venue?
TRK Kontinent is near Zvezdnaya metro station. From the station, take a short local bus or taxi for the last leg to St. Lesoveta 97. Check the current metro line and exit with the organiser or a local map on the day.
What is the weather like in Saint Petersburg in late December?
Late December is winter in Saint Petersburg, with temperatures commonly around -7 to +1 C, snow or sleet, and icy pavements. Daylight is short, so plan outdoor transport for daylight hours and pack insulated, waterproof clothing.
Do I need a visa to attend from abroad?
Most foreign nationals need a Russian visa, and rules depend on nationality and travel purpose. Russia also operates an e-visa scheme for eligible countries. Check the latest requirements with the Russian consulate in your country and request an invitation letter if your visa type requires one.
Are hotels available during the New Year period?
Yes, but 24-27 December falls in Saint Petersburg's festive high season. Book early, expect higher rates, and confirm that your hotel can register your visa and migration card if required.
Glossary
- New Year assortment
- The seasonal mix of giftware, decorations, souvenirs, and festive household products sold in the run-up to 31 December. At this exhibition, buyers review assortment depth and delivery timing for the Russian New Year retail peak.
- Souvenir
- A small gift or keepsake bought to remember a place, occasion, or holiday. At Gifts for the New Year, souvenir ranges include city-themed items, figurines, magnets, and collectibles aimed at retail and corporate buyers.
- Gift packaging
- Boxes, bags, wrapping paper, ribbons, and tags used to present a gift. Packaging is a core category at the show because New Year sales depend heavily on ready-to-give presentation.
- Holiday decor
- Decorative products for homes, shops, and venues during the New Year and Christmas season, such as garlands, wreaths, ornaments, and table decorations.
- Tableware
- Plates, glasses, serving pieces, and festive table textiles used for holiday entertaining. Exhibitors at the show present both retail gift sets and volume lines for hospitality buyers.
- Corporate gifts
- Branded or curated gifts purchased by companies for employees, clients, and partners. At this December exhibition, corporate buyers look for New Year-themed presents with suitable lead times.
- Wholesale buyer
- A purchaser who buys giftware in volume for resale through shops, chains, marketplaces, or distributors. Wholesale buyers use the show to compare ranges, terms, and pre-New Year delivery.
- Retail display
- In-store merchandising units and presentation ideas for seasonal gift sections. Exhibitors often show retail-ready display concepts because gift retailers need to set up New Year shelves quickly.
- Artificial tree
- A reusable decorative tree used for New Year and Christmas displays. Artificial trees are a major product family in the seasonal decor segment represented at the exhibition.
- Ornament
- A decorative object hung on a tree, wall, or display for festive decoration. Ornament ranges at the show span glass, ceramic, fabric, and plastic designs for retail and wholesale buyers.
1
2
3
4
5
6
7
8
9
10
Also known as
Alternate names and search phrases for this event.
- Gifts for the New Year 2026
- Gifts New Year St Petersburg 2026
- Souvenir and gift expo Russia
- TRK Kontinent gift fair
- December 2026 gift show
- Russian holiday gift wholesale
- Sivel Expo Saint Petersburg
- New Year assortment sourcing
- Gifts for New Year 2026 dates
Digital business cards for the show floor
Display a free company card at your booth, or share your professional card on the show floor.