Digital buyer journeys
What digital buyer journeys means for buyers and exhibitors in this sector.

Join us for Genesis, a premier life sciences conference on 10 December 2026 in London, featuring industry leaders and innovative discussions.
Dates
10 Dec 2026
City / country
London, UK
Venue
The Royal Society of Medicine
Time
9:00 AM – 5:35 PM daily
Event overview
Genesis Conference 2026 will focus on maximizing returns from life science innovation, bringing together key opinion leaders, R&D innovators, and industry stakeholders. The event will feature keynote panels, networking opportunities, and the prestigious One Nucleus Awards presentation.
Attendees can expect insightful discussions on the latest trends and breakthroughs in life sciences. Genesis takes place in London, UK.
Venue: The Royal Society of Medicine.
TL;DR
Genesis Conference is built around life-sciences partnering rather than a broad expo floor: expect scheduled one-to-one meetings with biotech founders, pharma licensing scouts, CRO/CDMO commercial teams and investors. Attendees include key opinion leaders, R&D innovators, and industry stakeholders.
Exhibitors will have the chance to showcase their innovations to a targeted audience of decision-makers, enhance their brand visibility, and engage in high-value conversations with potential partners. The conference is organised by One Nucleus, a leading life sciences membership organization. Attendees include key opinion leaders, R&D innovators, and industry stakeholders.
Attendees, exhibitors & solutions
Visitor profile
Typical attendee groups you can expect to meet.
Exhibitor profile
Main supplier and exhibitor segments present at the show.
Product categories
Key solution areas showcased across the event.
Location & Facilities
1 Wimpole Street, London, UK
The Royal Society of Medicine in London typically provides on-site or adjacent visitor parking during major trade fairs; confirm daily rates, payment methods and hall access on the organiser or venue website before travel.
Food options
On-site catering
On-site diningParking: The Royal Society of Medicine in London typically provides on-site or adjacent visitor parking during major trade fairs; confirm daily rates, payment methods and hall access on the organiser or venue website before travel.
Gate: Follow organiser signage to the main visitor entrance at The Royal Society of Medicine for badge collection; allow extra time for security screening during peak morning arrival.
Attend
Event days & opening times
One Nucleus Gold Member
One Nucleus Silver Member
Non-Member Delegate Rate
Collaborator Referrals
Who runs the show
One Nucleus
Intelligence
Key market insights, trends, news and related events to help you understand the bigger picture.
Why it matters
On 2026-12-10 to 2026-12-10, Genesis in London covering Biotechnology products and services, Pharmaceutical innovations and therapies, Laboratory equipment and supplies, Health gives medical buyers a single calendar window to compare suppliers, validate specs on the stand, and book follow-ups before the next buying cycle - especially when your roadmap matches the published exhibitor profile.
Key trends shaping this market and its wider industry.
Digital buyer journeys
What digital buyer journeys means for buyers and exhibitors in this sector.
Sustainability in procurement
What sustainability in procurement means for buyers and exhibitors in this sector.
Automation and labour efficiency
What automation and labour efficiency means for buyers and exhibitors in this sector.
Regional supply-chain resilience
What regional supply-chain resilience means for buyers and exhibitors in this sector.
Hybrid engagement models
What hybrid engagement models means for buyers and exhibitors in this sector.
Plan your trip

Choose from the following airports, with convenient access to the event and venue.
London Heathrow
Largest UK gateway with the widest long-haul choice. Heathrow Express to Paddington takes about 15 min; the Piccadilly line reaches Green Park in about 45-50 min. Allow 60-75 min door to door to 1 Wimpole Street
About 14 miles / 23 km west of central London
to venue
45-70 min by road or rail depending on mode and traffic
by car
London Gatwick
Gatwick Express runs to Victoria in about 30 min; Southern and Thameslink services are cheaper but slower. Allow 60-75 min to the venue
About 28 miles / 45 km south of central London
to venue
50-75 min by rail plus taxi or Tube
by car
London Stansted
Stansted Express reaches Liverpool Street in about 45 min, then take the Circle or Hammersmith & City line to Great Portland Street. Allow 75-90 min door to door
About 38 miles / 61 km northeast of central London
to venue
60-90 min by rail plus taxi or Tube
by car
London Luton
Thameslink trains reach St Pancras in about 35-45 min, then continue by Tube or taxi. Allow 70-85 min to Wimpole Street
About 34 miles / 55 km north of central London
to venue
60-85 min by rail plus taxi or Tube
by car
London City
Closest airport to central London. Take the DLR to Bank or the Elizabeth line toward Bond Street, then walk or take a short taxi. Allow 35-50 min
About 9 miles / 14 km east of central London
to venue
30-50 min by DLR, Elizabeth line or taxi
by car
London Southend
Greater Anglia trains run to Liverpool Street in about 55-60 min, then take the Tube to Oxford Circus or Regent's Park. Allow 80-100 min
About 40 miles / 64 km east of central London
to venue
70-100 min by rail plus taxi or Tube
by car
A range of accommodation options near the venue and across key areas.
Holiday Inn London - Regent's Park by IHG
4.2
About 10-12 min walk to 1 Wimpole Street; free Wi-Fi. December rates rise, so book early.
Holiday Inn London - Bloomsbury by IHG
4.5
15-20 min walk or a short taxi to the venue; free cancellation and pet-friendly policies listed.
Hyatt Regency London - The Churchill
4.5
10-15 min walk to the venue; a five-star option for senior investor or licensing meetings.
Montcalm Mayfair, Autograph Collection
4.3
15-20 min walk to Wimpole Street; spa and hot tub amenities listed.
hub by Premier Inn London King's Cross hotel
4.4
Compact economy rooms; walk to King's Cross St Pancras, then Victoria line to Oxford Circus (about 5 min).
Royal National Hotel
3.6
15-20 min walk to the venue; parking and free Wi-Fi listed.
YHA London Central Hostel
4.2
Dorm and private rooms; breakfast paid, free Wi-Fi, bar and restaurant. Best budget option within walking distance.
Get around the city with these convenient transport options.
rail
Fastest rail option; about 15 min to Paddington, then taxi or Tube to Oxford Circus/Regent's Park.
metro
Cheaper but slower, about 45-50 min; Green Park is a 12-15 min walk or short taxi to Wimpole Street.
rail
About 30 min to Victoria, then Tube to Oxford Circus or a short taxi.
rail
Slower than Gatwick Express but cheaper; allow 60-75 min door to door.
rail
About 45 min to Liverpool Street, then Circle/Hammersmith & City line to Great Portland Street.
rail
About 35-45 min to St Pancras, then Tube to Oxford Circus or a short taxi.
metro
Allow 35-50 min door to door; Bond Street is about 12 min on foot to the venue.
rail
About 55-60 min to Liverpool Street, then Tube to Oxford Circus or Regent's Park.
Weather
London in December is cold and often damp: daytime highs typically 6-9°C, nighttime 2-4°C, with rain on many days and occasional frost. Daylight fades by about 16:00. The Royal Society of Medicine is an indoor venue, but you will walk between Tube stations and hotels, so pack a warm waterproof coat and comfortable shoes. Check the forecast in the week before travel.
Plan for the climate
Check temperatures and pack accordingly
Venue connectivity
UK SIM and eSIM options from EE, Vodafone, Three and O2 are widely available at airports and online; EU roaming rules do not apply in the UK, so check your home plan before travelling. Venue Wi-Fi at The Royal Society of Medicine should be confirmed with the organiser; mobile data is usually reliable in central London. UK power sockets are Type G, 230V, so bring an adapter for non-UK devices.
Ride-hailing
Taxis
Public transit
Car rentals
Useful information to help you have a smooth and respectful visit.
Business dress
Smart casual or business casual is typical for daytime sessions. Senior executives may wear a suit or jacket for partnering meetings and investor conversations.
Greetings
A handshake is standard in business settings. Use first names once invited; academic and clinical titles may matter in introductions.
Punctuality
Meetings start on time. Arrive 5-10 minutes early for pre-booked partnering slots and allow extra time for badge collection on day one.
Tipping
Restaurant bills often include a service charge; otherwise 10-12.5% is customary. Pubs usually do not require tipping beyond rounding up.
Small talk
Weather, travel and Christmas plans are safe openers. Avoid detailed salary questions or party politics until you know your counterpart well.
Queueing
Queue politely for coffee, transport and cloakroom services. Londoners generally expect orderly lines at busy venues and stations.
Alcohol
Pub culture is common but not mandatory. Many conference attendees skip alcohol, and networking continues well without it.
December crowds
Christmas parties and shopping make central London busy. Book dinners and taxis ahead, and allow more time for Tube journeys.
Practical guides
Everything needed to arrive prepared, navigate the event, and make the visit productive.
Destination: LHR
Google Flights captured for 10 December departures showed both nonstop and one-stop routings into London Heathrow from Frankfurt, New York JFK, Singapore and Sydney, with Dubai and Tokyo requiring connections. Nonstop New York to Heathrow was about 6 hr 55 min to 7 hr 10 min; Singapore nonstop was about 14 hr 30 min; Frankfurt was about 1 hr 45 min, with a Frankfurt to St Pancras rail alternative of about 6 hr 23 min. Google advised booking roughly 3-6 months ahead for the New York route and up to 5 months for Sydney, but no settled fares were returned in the capture. Treat any fare you see at booking as live-only, and compare Heathrow with London City for short-haul European trips.
Get to the venue and around the city with these options.
Airport → venue: Primary gateways: London Heathrow (LHR): 45-70 min by road or rail depending on mode and traffic; London Gatwick (LGW): 50-75 min by rail plus taxi or Tube; London Stansted (STN): 60-90 min by rail plus taxi or Tube; London Luton (LTN): 60-85 min by rail plus taxi or Tube. Allow road or rail time to The Royal Society of Medicine; on-site parking is usually available at major exhibition venues.
Hotel → venue: Precinct hotels near The Royal Society of Medicine: Regent's Park / Bloomsbury: Holiday Inn London - Regent's Park by IHG; Bloomsbury: Holiday Inn London - Bloomsbury by IHG; Marylebone / Portman Square: Hyatt Regency London - The Churchill.
Ride-hail: Uber, Bolt, FREE NOW and Gett operate in London; black cabs can be hailed or booked through apps. Airports have designated taxi ranks and app pickup zones. Approximate fares: Heathrow to W1 GBP 55-85, Gatwick GBP 85-120, Stansted GBP 90-130, London City GBP 30-50; short central London hops are about GBP 8-15. Expect surcharges at peak times and during the December party season.
Public transit: Nearest Tube stations to The Royal Society of Medicine: Oxford Circus (Bakerloo, Central and Victoria lines) about 7-8 min on foot; Regent's Park (Bakerloo) about 8 min; Great Portland Street (Circle, Hammersmith & City and Metropolitan) about 8 min; Bond Street (Elizabeth, Central and Jubilee) about 12 min. Use contactless bank card, Apple Pay or Oyster; Zone 1 fares are approximately GBP 2.80-3.40 per journey, with a daily cap. Bus routes along Oxford Street and Regent Street connect to the venue; the bus fare is approximately GBP 1.75 flat. Check Transport for London status before travelling.
Parking: The Royal Society of Medicine does not have a large public car park. Wimpole Street and Marylebone have limited paid on-street parking, and several commercial car parks operate near Oxford Street. Expect approximately GBP 30-50 per day. The venue is inside the Congestion Charge zone (GBP 15/day) and the Ultra Low Emission Zone applies to older vehicles. Confirm parking with the venue or your hotel before driving.
Plan and pack for the event climate.
Month: December 2026
Temperature: Typically 3-9°C (37-48°F), with frost possible at night and cold winds
Seasonality: December is one of London's darker, wetter months, with rain on many days and daylight ending around 16:00. Christmas shopping and parties make central London busy, so allow extra time for travel.
Packing: Pack layers, a warm waterproof coat, an umbrella, comfortable walking shoes and a UK Type G power adapter. Bring business casual clothing for daytime sessions and a jacket or suit for investor meetings. Gloves and a scarf are useful for early starts and late finishes.
Plan your trip
Best day to visit: Day 2 (mid-show)
Mid-show days at Genesis usually combine full exhibitor attendance with scheduled B2B meetings, before early pack-down on the final day.
T-14: Confirm your registration tier and whether your organisation qualifies for One Nucleus member rates.
T-14: Book a hotel in Marylebone, Bloomsbury or around Oxford Circus; December rates rise quickly.
T-10: Book flights into Heathrow or London City and choose a transfer mode (Heathrow Express, Piccadilly line or taxi).
T-10: Download the programme and shortlist sessions on licensing, cell and gene therapy, diagnostics and investment.
T-7: Complete your partnering profile and request one-to-one meetings with target pharma, biotech and investor delegates.
T-7: Check UK entry requirements, passport validity and whether you need a Standard Visitor visa.
T-5: Confirm your airport-to-venue route and buy or top up contactless payment for Tube travel.
T-3: Save your ticket, venue address and organiser contact details offline.
T-2: Pack business casual clothing, a waterproof coat, comfortable shoes and a UK Type G adapter.
T-1: Check Transport for London status and the London weather forecast.
After the event: Send follow-up emails within 48 hours while the conversations are still fresh.
Arrive 30 minutes early for badge collection and venue orientation at 1 Wimpole Street.
Attend the opening sessions, then use coffee and lunch breaks for targeted introductions.
Follow up on meetings, collect business cards and note licensing or investment next steps.
Registration and hall orientation at The Royal Society of Medicine
Supplier meetings and product demos
Final negotiations and follow-up
Genesis registration concourse
The Royal Society of Medicine
Central meeting point before and between hall appointments during show days.
Organiser B2B lounge (if offered)
The Royal Society of Medicine
Hosted matchmaking and buyer programmes when published by the organiser.
Budget

Adjust the inputs below to create a directional event budget.
This is a directional estimate. Please verify live rates before booking.
Official cost items and estimated ranges for exhibitors.
visitor_ticket
visitor · One Nucleus Gold Member
GBP 325 / per person
visitor_ticket
visitor · One Nucleus Silver Member
GBP 435 / per person
visitor_ticket
visitor · Non-Member Delegate Rate
GBP 545 / per person
visitor_ticket
visitor · Collaborator Referrals
GBP 490.5 / per person
| Item | For | Tier | Estimated range | Status | As of |
|---|---|---|---|---|---|
| visitor_ticket | visitor | One Nucleus Gold Member | GBP 325 / per person | organiser_published | |
| visitor_ticket | visitor | One Nucleus Silver Member | GBP 435 / per person | organiser_published | |
| visitor_ticket | visitor | Non-Member Delegate Rate | GBP 545 / per person | organiser_published | |
| visitor_ticket | visitor | Collaborator Referrals | GBP 490.5 / per person | organiser_published |
Decision
Use this quick check to decide whether Genesis fits your visit, exhibit or skip plan.
QUESTION 1 OF 6
For Genesis, what is your primary role on the show floor?
Compare participation options side by side to choose the best fit for your objectives.
visit
Your category focus and target suppliers align with the official exhibitor profile.
Best for
Buyers, engineers, and delegates sourcing Biotechnology products and services and Pharmaceutical innovations and therapies solutions and benchmarking suppliers at Genesis in London.
Min. budget
$995.00
Timeline
4-8 weeks before opening day for registration, hotels, and travel.
Risks
Session times and ticket tiers may change - confirm the official agenda before booking.
exhibit
You have a defined lead-generation or distributor recruitment goal for this market.
Best for
Brands and manufacturers launching Biotechnology products and services and Pharmaceutical innovations and therapies products who need qualified meetings with the event's trade audience.
Min. budget
$4,477.00
Timeline
3-6 months for stand booking, freight, staffing, and pre-show marketing.
Risks
Booth pricing and corner premiums vary by hall - confirm with the organiser sales team.
skip
Audience, geography, or commercial goals do not justify travel and stand costs this cycle.
Best for
Teams with weak category fit, budget constraints, or overlapping commitments during the London show week.
Timeline
N/A
Risks
Skipping may mean missing buyer meetings if competitors exhibit or attend the same week.
FAQs & glossary
Frequently asked
Glossary
Also known as
Alternate names and search phrases for this event.
1 more alternate names hidden
Display a free company card at your booth, or share your professional card on the show floor.