Digital buyer journeys
What digital buyer journeys means for buyers and exhibitors in this sector.

Gastia is the premier trade and experience fair for the hospitality industry, taking place from March 21 to 23, 2027 in Saint Gallen, Switzerland, featuring over 160 exhibitors.
Dates
21–23 Mar 2027
City / country
Saint Gallen, Switzerland
Venue
Cooperative Olma Messen St.Gallen
Time
9:30 AM – 5:30 PM daily
Event overview
Gastia is the central meeting point for the hospitality sector, bringing together professionals from gastronomy and hotel management. The fair will showcase over 160 exhibitors presenting their latest products, services, and trends.
Attendees can participate in interactive formats such as panel discussions and networking events, making it an ideal platform for business development and personal exchange. Gastia - The trade and experience fair for hospitality takes place in Saint Gallen,.
TL;DR
Attendees will gain insights into the latest trends and innovations in the hospitality industry. The fair provides opportunities for networking with key decision-makers and exploring new products and services. Visitors can engage in interactive sessions and discussions that enhance their understanding of the sector.
Exhibitors will have direct access to decision-makers in the hospitality sector, allowing them to showcase their products and services effectively. The event offers a platform for building valuable business relationships and gaining insights into market trends. Participating in Gastia enhances brand visibility and connects exhibitors with potential clients.
Attendees, exhibitors & solutions
Visitor profile
Typical attendee groups you can expect to meet.
Exhibitor profile
Main supplier and exhibitor segments present at the show.
Product categories
Key solution areas showcased across the event.
Location & Facilities
Saint Gallen, Switzerland
Cooperative Olma Messen St.Gallen in Saint Gallen typically provides on-site or adjacent visitor parking during major trade fairs; confirm daily rates, payment methods and hall access on the organiser or venue website before travel.
Food options
On-site catering
On-site diningParking: Cooperative Olma Messen St.Gallen in Saint Gallen typically provides on-site or adjacent visitor parking during major trade fairs; confirm daily rates, payment methods and hall access on the organiser or venue website before travel.
Gate: Follow organiser signage to the main visitor entrance at Cooperative Olma Messen St.Gallen for badge collection; allow extra time for security screening during peak morning arrival.
Attend
Event days & opening times
Who runs the show
Olma Messen St.Gallen
Intelligence
Key market insights, trends, news and related events to help you understand the bigger picture.
Why it matters
On 2027-03-21 to 2027-03-23, Gastia - The trade and experience fair for hospitality in Saint Gallen covering Catering equipment and supplies, Food and beverage products, Hospitality technology solutions, Interior design and furni gives food buyers a single calendar window to compare suppliers, validate specs on the stand, and book follow-ups before the next buying cycle - especially when your roadmap matches the published exhibitor profile.
Key trends shaping this market and its wider industry.
Digital buyer journeys
What digital buyer journeys means for buyers and exhibitors in this sector.
Sustainability in procurement
What sustainability in procurement means for buyers and exhibitors in this sector.
Automation and labour efficiency
What automation and labour efficiency means for buyers and exhibitors in this sector.
Regional supply-chain resilience
What regional supply-chain resilience means for buyers and exhibitors in this sector.
Hybrid engagement models
What hybrid engagement models means for buyers and exhibitors in this sector.
Plan your trip

A range of accommodation options near the venue and across key areas.
Radisson Blu Hotel, St. Gallen
USD 150–190 / night
Approx. CHF 135-175 per night for a standard double around a March trade-fair date, before city tax and breakfast. The closest full-service option to the halls and the first to sell out once the exhibitor list is published - book a cancellable rate.
B&B Hotel St. Gallen
USD 95–125 / night
Approx. CHF 85-115 per night for a standard double, usually the best value within walking distance of the halls. Rooms are compact and breakfast is charged separately - useful for a two-night buyer trip.
VISIONAPARTMENTS St. Gallen
USD 150–205 / night
Approx. CHF 135-185 per night depending on apartment size and length of stay; a practical choice for a team staying four or more nights who want a kitchen and laundry.
VISIMO Apartments Steigerstrasse St. Gallen
USD 150–205 / night
Approx. CHF 140-190 per night, self-catering. Good for longer stays and for exhibitors who need to store samples; confirm minimum-stay rules for trade-fair weeks.
Hotel Walhalla St. Gallen
USD 145–195 / night
Approx. CHF 130-175 per night for a standard double. The trade-off is clear: you gain the station and the old town for evening meetings, and lose the walk-to-hall convenience.
Hotel Einstein St. Gallen
USD 165–220 / night
Approx. CHF 150-200 per night, above the city average for its restaurant and wellness offer. Sensible if you are hosting supplier dinners on site rather than commuting to the halls each morning.
Get around the city with these convenient transport options.
Trolleybus (VBSG)
St. Gallen runs a trolleybus and bus network rather than a tram, and the OLMA campus has its own named stop. Buy at the machine or in the VBSG app; short-stay and multi-ride tickets are cheaper per journey.
City bus (VBSG)
Several VBSG routes converge on the OLMA quarter; a day pass pays for itself if you return to the centre in the evening. Timetables are published by VBSG and posted at the stop.
Train (SBB) plus city transfer
Direct IC services run via Winterthur in roughly 1 hour 5 minutes to 1 hour 20 minutes. The airport station is below the terminal; buy the through ticket to St. Gallen in one transaction.
Taxi
Taxis wait on the forecourt at St. Gallen main station. For a group of three or four with luggage the taxi is competitive with individual bus tickets, but at peak arrival times the bus is faster.
Car and venue parking
Parking is on site but constrained on the busiest show mornings; the car parks closest to the halls fill first. Swiss motorway use requires a vignette, and city parking is metered.
taxi
taxi
Weather
March in St. Gallen is early spring, not winter proper. Expect daytime highs of roughly 6-10 °C, nights close to freezing, and a genuinely changeable pattern: sun, rain, sleet and occasionally a late snowfall within the same week. The Olma Messen halls and the connecting corridors are heated and indoor, but the walk from the St. Gallen, Olma Messen bus stop to the entrance is exposed, so a waterproof outer layer and water-resistant shoes matter more than a heavy coat. Check the forecast three days out and pack for the colder end of the band if you are arriving from southern Europe.
Plan for the climate
Check temperatures and pack accordingly
Venue connectivity
Swiss mobile coverage is strong: Swisscom, Sunrise and Salt all run 5G in St. Gallen, and roaming works for most European SIMs. Switzerland is not in the EU, so EU 'roam like at home' rules do not apply - check your operator's Swiss rates or buy a local prepaid data SIM at Zurich Airport or a St. Gallen shop. Olma Messen provides Wi-Fi in the halls and press areas, but treat public Wi-Fi as best-effort for live software demos and carry a hotspot for stand presentations.
Ride-hailing
Taxis
Public transit
Car rentals
Useful information to help you have a smooth and respectful visit.
Language on the floor
The working language is German with strong Swiss German usage on stands; most exhibitors and the Olma Messen arrival pages also work in English. Greet with a handshake and your name, and ask for English data sheets on technical equipment - German-first documentation is normal.
Currency and payments
Switzerland uses the Swiss franc (CHF), not the euro. Cards are accepted almost everywhere at the venue and in St. Gallen hotels and restaurants, but some small stands and kiosks are cash-friendly; keep a little CHF change and decline dynamic currency conversion at card terminals.
Tipping and restaurant etiquette
Service is included by law, so tipping is a rounding-up gesture rather than a percentage obligation: state the total you want to pay when handing over the card or cash. Reserve a table for dinner during trade-fair week, and expect kitchens to close earlier than in larger European cities.
Sunday and public-holiday rhythm
St. Gallen largely closes on Sundays - supermarkets, many shops and some restaurants shut or run reduced hours. If you arrive the Sunday before the show, buy essentials at the station or airport and confirm your hotel restaurant is open.
Punctuality and meeting culture
Swiss business meetings start on time and end on time; a 30-minute stand appointment is expected to be 30 minutes. Send a short confirmation the day before and bring a printed one-page company profile rather than relying on a QR code alone.
Getting your bearings
Olma Messen sits in the OLMA quarter south of the old town, served by its own VBSG stop. The Marktplatz and the abbey district are the evening centre; build the bus or walking connection to the halls into your first morning rather than discovering it at 08:55.
Practical guides
Everything needed to arrive prepared, navigate the event, and make the visit productive.
Zurich (ZRH) is the practical gateway: it has its own railway station with direct IC trains to St. Gallen in about 1 hour 10 minutes, so you can land and reach the OLMA quarter the same morning. Book a flexible fare if your stand meetings may move, and check whether your carrier sells a through rail add-on. The flight captures for the March 2027 window did not return priced fares, so the USD bands elsewhere in this profile are planning estimates only - compare live fares and baggage terms before booking. St. Gallen-Altenrhein (ACH) is closer to the city but has a very limited schedule; Friedrichshafen (FDH) across Lake Constance adds a border crossing.
Get to the venue and around the city with these options.
Airport → venue: Use the nearest international airport serving Saint Gallen; Metro, train or taxi links are typically available to the venue district.
Hotel → venue: Precinct hotels near Cooperative Olma Messen St.Gallen: Near Olma Messen St.Gallen, about 490 m from the fairground - walkable in under 10 minutes: Radisson Blu Hotel, St. Gallen; About 780 m from Olma Messen St.Gallen, 10-12 minutes on foot: B&B Hotel St. Gallen; About 700 m from Olma Messen St.Gallen: VISIONAPARTMENTS St. Gallen.
Ride-hail: Ride-hailing coverage in St. Gallen is thinner than in Zurich or Basel and app availability changes; the reliable options are the taxi rank at St. Gallen main station and hotel-arranged taxis. For the short station-to-Olma Messen run the VBSG trolleybus is faster at peak times. Check your app of choice the day you land rather than assuming coverage, and confirm the fare meter is running before departure.
Public transit: Local transport is the VBSG network of buses and trolleybuses (St. Gallen has no tram), and the fairground has its own stop, St. Gallen, Olma Messen. From the main station, city buses and trolleybuses connect to the OLMA quarter in around 10-15 minutes. Rail access to the city is via St. Gallen main station on SBB InterCity and InterRegio services from Zurich, Winterthur and the Lake Constance line. Buy tickets at the machine, in the VBSG app or by contactless card where offered; short journeys within the city zone are inexpensive, and a day pass is worth it if you return to the centre in the evening.
Parking: Olma Messen operates on-site parking around the campus, with additional paid car parks in the OLMA and Neudorf area. Show mornings are the pinch point: the car parks nearest the halls fill before opening, so arrive 30-45 minutes early or use the VBSG connection from a city car park instead. Swiss motorway driving requires a vignette, and city-centre spaces are metered - confirm the current day rate with Olma Messen rather than relying on an older figure.
Plan and pack for the event climate.
Month: March 2027 (confirm the exact GASTIA day pattern on gastia.ch before fixing travel dates)
Temperature: Approx. 0-10 °C across the day: nights around 0-2 °C, daytime highs typically 6-10 °C. This is the climatological March band for St. Gallen, not a forecast - check a 5-day forecast before packing.
Seasonality: March is a changeable transition month with roughly 10-12 wet days on average, mixing rain, sleet and occasional late snow showers; mild dry Föhn spells can also appear suddenly. All GASTIA activity is indoors, but the walk from the St. Gallen, Olma Messen stop to the entrance is exposed to wind and rain, and pavements can be wet or icy early in the morning.
Packing: Bring layers rather than one heavy coat: a warm mid-layer, a waterproof shell with a hood, water-resistant walking shoes for the bus-stop-to-hall walk, and a compact umbrella. Business casual works for stand meetings and the halls are heated. Add a Type J (Swiss three-pin) power adapter, a power bank for long days on the floor, and a small notebook or tablet for stand notes.
Plan your trip
Best day to visit: Day 2 (mid-show)
Mid-show days at Gastia - The trade and experience fair for hospitality usually combine full exhibitor attendance with scheduled B2B meetings, before early pack-down on the final day.
Arrive at the halls 20-30 minutes before the official opening to clear badge control and get to your first appointment on time.
Registration and hall orientation at Cooperative Olma Messen St.Gallen
Supplier meetings and product demos
Final negotiations and follow-up
Gastia - The trade and experience fair for hospitality registration concourse
Cooperative Olma Messen St.Gallen
Central meeting point before and between hall appointments during show days.
Organiser B2B lounge (if offered)
Cooperative Olma Messen St.Gallen
Hosted matchmaking and buyer programmes when published by the organiser.
Budget

Adjust the inputs below to create a directional event budget.
This is a directional estimate. Please verify live rates before booking.
Decision
Use this quick check to decide whether Gastia - The trade and experience fair for hospitality fits your visit, exhibit or skip plan.
QUESTION 1 OF 6
For Gastia - The trade and experience fair for hospitality, what is your primary role on the show floor?
Compare participation options side by side to choose the best fit for your objectives.
visit
Your category focus and target suppliers align with the official exhibitor profile.
Best for
Buyers, engineers, and delegates sourcing Catering equipment and supplies and Food and beverage products solutions and benchmarking suppliers at Gastia - The trade and experience fair for hospitality in Saint Gallen.
Min. budget
$526.00
Timeline
4-8 weeks before opening day for registration, hotels, and travel.
Risks
Session times and ticket tiers may change - confirm the official agenda before booking.
exhibit
You have a defined lead-generation or distributor recruitment goal for this market.
Best for
Brands and manufacturers launching Catering equipment and supplies and Food and beverage products products who need qualified meetings with the event's trade audience.
Min. budget
$2,367.00
Timeline
3-6 months for stand booking, freight, staffing, and pre-show marketing.
Risks
Booth pricing and corner premiums vary by hall - confirm with the organiser sales team.
skip
Audience, geography, or commercial goals do not justify travel and stand costs this cycle.
Best for
Teams with weak category fit, budget constraints, or overlapping commitments during the Saint Gallen show week.
Timeline
N/A
Risks
Skipping may mean missing buyer meetings if competitors exhibit or attend the same week.
FAQs & glossary
Frequently asked
Glossary
Also known as
Alternate names and search phrases for this event.
1 more alternate names hidden
Display a free company card at your booth, or share your professional card on the show floor.