Digital buyer journeys
What digital buyer journeys means for buyers and exhibitors in this sector.
Event overview
Overview
Gamescon Asia x Thailand Game Show 2026 is set to return to Bangkok, showcasing the latest in gaming and esports. This event will feature a dedicated business area for industry professionals and an entertainment area for fans.
With a strong debut in 2025, the event aims to further establish Thailand as a global gaming hub. Gamescon Asia takes place in Bangkok, Thailand.
Venue: Queen Sirikit National Convention Center. Scheduled 29 October - 1 November 2026.
TL;DR
- 1Dates and Venue: Gamescon Asia runs from 29 October to 1 November 2026 at Queen Sirikit National Convention Center, Bangkok, Thailand.
- 2Scale and Focus: This event is Southeast Asia's largest gaming business and consumer event, attracting over 200,000 visitors.
- 3Organiser: Hosted by Koelnmesse Pte. Ltd. and Koelnmesse GmbH, with registration available at their official website.
- 4Buyer Authority: Attendees include game developers, publishers, and gaming enthusiasts from across the region.
- 5Entry: Tickets are available for both business and public visitors, with specific access to different areas.
Why visit
Attendees will have the opportunity to network with industry leaders, explore the latest gaming innovations, and participate in engaging conferences. This event is Southeast Asia's largest gaming business and consumer event, attracting over 200,000 visitors. Attendees include game developers, publishers,.
Why exhibit
Exhibitors can connect with a diverse audience, showcase their latest products, and gain valuable insights into the rapidly growing Southeast Asian gaming market. The event provides a platform for networking and collaboration with key industry players. Meet qualified buyers and partners including Game developers showcasing new titles, Hardware manufacturers displaying gaming equipment, Esports organizations promoting tournaments. Position your offer across video games.
Attendees, exhibitors & solutions
Who this event is for
Visitor profile
Typical attendee groups you can expect to meet.
Game developers looking to showcase their latest projects
Publishers seeking new titles and partnerships
Gaming enthusiasts eager to experience new games
Investors interested in the gaming industry
Media representatives covering gaming events
Esports professionals and fans
Exhibitor profile
Main supplier and exhibitor segments present at the show.
Game developers showcasing new titles
Hardware manufacturers displaying gaming equipment
Esports organizations promoting tournaments
Publishers looking for distribution partners
Merchandise vendors targeting gamers
Tech companies providing gaming solutions
Product categories
Key solution areas showcased across the event.
Video games and software
Gaming hardware and peripherals
Esports and competitive gaming
Mobile gaming applications
Game development tools and services
Merchandise related to gaming culture
Location & Facilities
Venue
Queen Sirikit National Convention Center
Bangkok, Thailand
Facilities
Parking
Queen Sirikit National Convention Center in Bangkok typically provides on-site or adjacent visitor parking during major trade fairs; confirm daily rates, payment methods and hall access on the organiser or venue website before travel.
Food options
On-site catering
On-site diningParking: Queen Sirikit National Convention Center in Bangkok typically provides on-site or adjacent visitor parking during major trade fairs; confirm daily rates, payment methods and hall access on the organiser or venue website before travel.
Gate: Follow organiser signage to the main visitor entrance at Queen Sirikit National Convention Center for badge collection; allow extra time for security screening during peak morning arrival.
Attend
Entry & tickets
General admission
1-Day Pass for the entertainment area
THB 200.00General admission
1-Day Fast Pass for early access
THB 300.00General admission
VIP ticket with exclusive access
SGD 995.00
Intelligence
Market context
Key market insights, trends, news and related events to help you understand the bigger picture.
Bangkok, Thailand
Why it matters
On 2026-10-29 to 2026-11-01, Gamescon Asia in Bangkok covering Video games and software, Gaming hardware and peripherals, Esports and competitive gaming, Mobile gaming applications, G gives technology buyers a single calendar window to compare suppliers, validate specs on the stand, and book follow-ups before the next buying cycle - especially when your roadmap matches the published exhibitor profile.
Industry trends
Key trends shaping this market and its wider industry.
Sustainability in procurement
What sustainability in procurement means for buyers and exhibitors in this sector.
Automation and labour efficiency
What automation and labour efficiency means for buyers and exhibitors in this sector.
Regional supply-chain resilience
What regional supply-chain resilience means for buyers and exhibitors in this sector.
Hybrid engagement models
What hybrid engagement models means for buyers and exhibitors in this sector.
Plan your trip
Travel & logistics
Local currency · THB
Arrival airports
Choose from the following airports, with convenient access to the event and venue.
Suvarnabhumi Airport
Bangkok's main international gateway, with long-haul connections from Europe, the Middle East, East Asia and Australia. The Airport Rail Link connects to the city rail network, after which the MRT Blue Line reaches Queen Sirikit National Convention Centre station. Confirm live journey times before travel
TBA
to venue
approx. 30-50 minutes by taxi or ride-hailing via the expressway, traffic dependent
by car
Don Mueang International Airport
Bangkok's second airport, mainly served by low-cost regional carriers. There is no direct rail link to the venue, so plan a taxi or ride-hailing transfer and allow extra time at peak hours. Confirm terminal details and transport options before booking
TBA
to venue
approx. 30-45 minutes by taxi or ride-hailing, traffic dependent
by car
Hotel tiers
A range of accommodation options near the venue and across key areas.
Four Points by Sheraton Bangkok, Sukhumvit 22
4-star
Sukhumvit4.6
USD 150–190 / night
Radisson Hotel Chateau de Bangkok
4-star
Sukhumvit4.9
USD 150–190 / night
PARKROYAL Suites Bangkok
4-star
Sukhumvit4.3
USD 150–190 / night
Livotel Hotel Lat Phrao
4-star
Lat Phrao3.9
USD 150–190 / night
imm hotel ladprao bangkapi bangkok
4-star
Lat Phrao / Bang Kapi3.8
USD 150–190 / night
Tori Prestige Bangkok Hotel
3-star
Bangkok3.8
USD 95–122 / night
Local transport
Get around the city with these convenient transport options.
MRT metro
Estimated costTHB 2-8 typical single public transport journey (confirm before travel)
Best forMRT to Queen Sirikit National Convention Centre station
Airport Rail Link + BTS/MRT
Estimated costTHB 2-8 typical single public transport journey (confirm before travel)
Best forSuvarnabhumi Airport (BKK) to Queen Sirikit National Convention Center
approx. 30-50 minutes by taxi or ride-hailing via the expressway, traffic dependent; Bangkok's main international gateway, with long-haul connections from Europe, the Middle East, East Asia and Australia. The Airport Rail Link connects to the city rail network, after which the MR
Taxi / ride-hailing
Estimated costTHB typical taxi or rideshare to the venue district (confirm before travel)
Best forAirport or hotel to the venue district
taxi
Estimated costApprox. THB taxi/rideshare from DMK to venue (estimate; confirm before travel)
Best forDon Mueang International Airport (DMK) to Queen Sirikit National Convention Center
approx. 30-45 minutes by taxi or ride-hailing, traffic dependent; Bangkok's second airport, mainly served by low-cost regional carriers. There is no direct rail link to the venue, so plan a taxi or ride-hailing transfer and allow extra time at peak hours. Confirm terminal details
Weather
Late October to early November is Bangkok's tail-end rainy season: Open-Meteo's outlook for 29 Oct-1 Nov 2026 shows light drizzle on the first three days and a thunderstorm on 1 Nov, with highs near 31-32C and lows near 25C. Treat this as an API forecast estimate and re-check before travel.
Plan for the climate
Check temperatures and pack accordingly
Venue connectivity
Confirm mobile roaming or local SIM options for business visitors to Thailand.
Ride-hailing
Taxis
Public transit
Car rentals
Cultural notes
Useful information to help you have a smooth and respectful visit.
Greetings and courtesy
The wai, a palms-together gesture with a slight bow, is the traditional Thai greeting and is appreciated in hotels and meetings. Handshakes are common in business settings, and a calm, polite manner matters more than a hard sales approach when opening conversations with Thai partners.
Respect for monarchy and religion
The monarchy and Buddhist institutions are treated with deep respect in Thailand. Avoid jokes, casual commentary or irreverent imagery involving either, dress modestly when visiting temples, and remove shoes where indicated. Thai law penalises lese-majeste, so keep show-floor and social media content neutral on these subjects.
Dress at the venue
Smart casual is the norm in the business area, while the consumer floor is informal with heavy cosplay activity. Bangkok venues are strongly air-conditioned, so a light jacket or layer is useful for long meeting days even though outdoor temperatures sit near 31-32C.
Heat, rain and humidity
Late October to early November is the tail end of the rainy season, with highs near 31-32C and short, heavy downpours possible. Carry a compact umbrella, choose quick-drying footwear and allow extra travel time when streets flood or traffic slows.
Money and tipping
The currency is the Thai baht (THB). Cards are accepted in hotels, malls and larger restaurants, but taxis, street food and small vendors usually deal in cash. Tipping is not obligatory, though rounding up a taxi fare or leaving small change is common practice.
Language and communication
Thai is the national language, and English is widely used in hotels, venues and business meetings in Bangkok. Speaking slowly, avoiding idiom-heavy slides and sharing written summaries helps when working with translators or partners whose first language is not English.
Getting around the city
Bangkok traffic can turn a short distance into a long journey, so the MRT and BTS are usually faster for fixed appointments. For QSNCC, the MRT Blue Line station of the same name puts you at the venue, while taxis and ride-hailing are better for late nights and heavy equipment.
Etiquette on the show floor
Ask before photographing people, booths or cosplayers, and queue politely for demos since consumer days draw long lines. Business cards are usually exchanged with both hands, and a short introductory conversation before commercial detail is seen as good form.
Power and devices
Thailand supplies 220V at 50Hz, with plug types A, B and C in common use. Bring a universal adapter and a short power strip for booth or hotel use, and check the voltage rating on any console or hardware shipped for the show.
Practical guides
Visitor & Exhibitor Essentials
Everything needed to arrive prepared, navigate the event, and make the visit productive.
Flights
Destination: BKK
Sample economy fares captured from Google Flights for a 29 Oct 2026 departure and 2 Nov return window, priced in THB per adult including taxes and mandatory fees; optional bag fees may apply. Direct services appeared from London (EVA Air, THAI) and Sydney (Qantas/Emirates), while Tokyo, New York and cheaper Sydney options route via HKG, TPE, SZX, HAK, DOH, DXB, AUH or ICN. Google price insights flagged Bangkok fares as currently low from Tokyo and typical from London, Sydney and New York; re-check live fares and visa/entry requirements before booking.
Transport
Get to the venue and around the city with these options.
Airport → venue: Primary gateways: Suvarnabhumi Airport (BKK): approx. 30-50 minutes by taxi or ride-hailing via the expressway, traffic dependent; Don Mueang International Airport (DMK): approx. 30-45 minutes by taxi or ride-hailing, traffic dependent. Allow road or rail time to Queen Sirikit National Convention Center; on-site parking is usually available at major exhibition venues.
Hotel → venue: Precinct hotels near Queen Sirikit National Convention Center: Sukhumvit: Four Points by Sheraton Bangkok, Sukhumvit 22; Sukhumvit: Radisson Hotel Chateau de Bangkok; Sukhumvit: PARKROYAL Suites Bangkok.
Ride-hail: Ride-hailing apps are commonly used in Bangkok; confirm local availability before travel.
Public transit: Check local bus/metro options for routes to Queen Sirikit National Convention Center.
Parking: On-site parking is available at Queen Sirikit National Convention Center; confirm daily rates and hall access on the organiser or venue site.
Weather
Plan and pack for the event climate.
Month: October 2026
Temperature: Highs near 31-32C, lows near 25C (Open-Meteo forecast for 29 Oct-1 Nov 2026; estimate)
Seasonality: Tail-end of Bangkok's rainy season; forecast shows light drizzle on 29-31 Oct 2026 and a thunderstorm on 1 Nov 2026 (Open-Meteo estimate)
Packing: Pack light, breathable clothing for 31-32C days, a compact umbrella or rain shell for passing showers, and a light layer for heavily air-conditioned halls and the metro.
Plan your trip
Planning
Best day to visit: Day 2 (mid-show)
Mid-show days at Gamescon Asia usually combine full exhibitor attendance with scheduled B2B meetings, before early pack-down on the final day.
T-1
Confirm your ticket or badge type
T-2
Lock in accommodation
T-3
Check passport and entry rules
T-4
Book flights into BKK or DMK
T-5
Plan the airport-to-hotel leg
T-6
Download the show schedule
T-7
Pack for 31-32C heat and rain
T-8
Arrange your payment setup
T-9
Confirm meeting requests
T-10
Prepare your show kit
T-11
Check the weather forecast again
T-12
Arrive, settle and scout the route
T-13
Arrive early for badge and bag checks
T-14
Protect your energy and hydration
T-15
Allow a generous airport buffer
Sample visitor itinerary
Route-optimised day
Day 1 · morning
Registration and hall orientation at Queen Sirikit National Convention Center
Day 2 · core sessions
Supplier meetings and product demos
Day 3 · wrap-up
Final negotiations and follow-up
Networking spots
2Gamescon Asia registration concourse
Queen Sirikit National Convention Center
Central meeting point before and between hall appointments during show days.
Organiser B2B lounge (if offered)
Queen Sirikit National Convention Center
Hosted matchmaking and buyer programmes when published by the organiser.
Budget
Costs & budget
Build your working budget
Adjust the inputs below to create a directional event budget.
Estimated budget
Live estimate
- Hotel × 2 nightsTHB 190.00
- Per diem × 2THB 150.00
Estimated totalTHB 340.00
This is a directional estimate. Please verify live rates before booking.
Cost reference
Official cost items and estimated ranges for exhibitors.
visitor_ticket
visitor · General admission
THB 200 / per person
organiser_published
| Item | For | Tier | Estimated range | Status | As of |
|---|---|---|---|---|---|
| visitor_ticket | visitor | General admission | THB 200 / per person | organiser_published |
Decision
Visit, exhibit, or skip?
Should you go?
Use this quick check to decide whether Gamescon Asia fits your visit, exhibit or skip plan.
QUESTION 1 OF 6
For Gamescon Asia, what is your primary role on the show floor?
Decision matrix
Compare participation options side by side to choose the best fit for your objectives.
visit
Your category focus and target suppliers align with the official exhibitor profile.
Best for
Buyers, engineers, and delegates sourcing Video games and software and Gaming hardware and peripherals solutions and benchmarking suppliers at Gamescon Asia in Bangkok.
Min. budget
$830.00
Timeline
4-8 weeks before opening day for registration, hotels, and travel.
Risks
Session times and ticket tiers may change - confirm the official agenda before booking.
exhibit
You have a defined lead-generation or distributor recruitment goal for this market.
Best for
Brands and manufacturers launching Video games and software and Gaming hardware and peripherals products who need qualified meetings with the event's trade audience.
Min. budget
$3,735.00
Timeline
3-6 months for stand booking, freight, staffing, and pre-show marketing.
Risks
Booth pricing and corner premiums vary by hall - confirm with the organiser sales team.
skip
Audience, geography, or commercial goals do not justify travel and stand costs this cycle.
Best for
Teams with weak category fit, budget constraints, or overlapping commitments during the Bangkok show week.
Timeline
N/A
Risks
Skipping may mean missing buyer meetings if competitors exhibit or attend the same week.
FAQs & glossary
Answers
Frequently asked
When does gamescom asia take place in 2026?
The listing dates are 29 October to 1 November 2026, a four-day run in Bangkok, Thailand. Confirm the daily opening hours and any separate business-day schedule on gamescom.asia before booking travel.
Where is gamescom asia 2026 held?
The venue in the planning context is Queen Sirikit National Convention Center (QSNCC) in Bangkok. QSNCC has its own MRT Blue Line station of the same name, so the venue is reachable by metro without a taxi transfer.
Is gamescom asia a trade-only show or open to the public?
The format combines a business area used for publisher, studio and platform meetings with a consumer area that sells day tickets to the public. Which days are trade-focused versus public should be confirmed on the official schedule, because ticketing and badge rules differ between the two zones.
What ticket types are listed for the 2026 edition?
Ticket data captured for this edition shows a THB 200 one-day pass for the entertainment area and a THB 300 one-day Fast Pass with early access. Treat these as the listed tiers at capture time and re-check gamescom.asia for current prices, business badges and any add-on options before purchase.
How do I get to QSNCC from Suvarnabhumi Airport?
Take the Airport Rail Link from Suvarnabhumi into the city rail network and transfer to the MRT Blue Line to Queen Sirikit National Convention Centre station, or take a metered taxi or ride-hailing car on the expressway. Rail is cheaper but requires a transfer; a taxi is direct but exposed to Bangkok traffic, so allow extra time at peak hours.
Which Bangkok airport should I book?
Suvarnabhumi (BKK) is the main international gateway and carries most long-haul flights. Don Mueang (DMK) is closer to the city centre and is used by many low-cost regional carriers. Both connect to the venue by taxi or ride-hailing, and BKK also has a rail link.
Do I need a visa to attend from outside Thailand?
Many nationalities currently enter Thailand visa-free for short tourism or business visits, but the exemption list and permitted stay change periodically. Check the Thai Ministry of Foreign Affairs or your nearest Thai embassy for your passport before booking, and confirm whether your activity counts as business visitor or work.
What currency is used in Bangkok and at the venue?
The local currency is the Thai baht (THB). Cards are widely accepted in hotels and malls, but small vendors, taxis and some show-floor outlets still prefer cash, so keep a small amount of baht on hand.
What is the weather like during the show dates?
Late October to early November sits at the tail end of Bangkok's rainy season. Forecast estimates for 29 October to 1 November 2026 show highs near 31-32C, lows near 25C, light drizzle on the first three days and a thunderstorm risk on 1 November. Treat this as a forecast estimate and re-check before packing.
How many days should I plan for gamescom asia?
The show runs four days. Business visitors usually need two to three full days for meetings plus arrival and departure buffers, while consumer visitors can cover the public floor in one to two days depending on stage programming and queue times.
Can indie studios show a game at gamescom asia?
Small studios commonly attend through shared or low-cost booth formats and pre-booked publisher meetings. Availability, pricing and application deadlines are set by the organiser, so contact gamescom.asia directly rather than assuming space is open close to the show.
Is there esports or cosplay content at the show?
Esports stages and cosplay competitions are standard consumer-area content at Southeast Asian games conventions, and the ticket listing for this edition references an entertainment area. Check the official schedule for confirmed tournaments, stage times and sign-up rules.
How early should I arrive on the first day?
Arrive well before the published opening time on day one. Badge collection, bag checks and security screening create queues at large Bangkok venues, and the first morning is when press and creator schedules are busiest.
How do I prepare for meetings in the business area?
Bring a short pitch deck, a demo build that runs offline on your own hardware, a one-page project summary and business cards. Meeting rooms and reliable internet should be ordered in advance through the organiser rather than assumed on site.
Is the venue accessible by public transport at night?
QSNCC sits on the MRT Blue Line and Sukhumvit-area hotels are a short ride away. Last-train times and station closures vary, so check the current Bangkok metro timetable for your show dates and keep a ride-hailing backup for late evening events.
Glossary
- gamescom asia
- The Asia-Pacific edition of the gamescom games convention format, combining a business area for publishers, studios and platform holders with a consumer-facing show floor. The 2026 edition is listed for Bangkok, Thailand.
- B2B area (trade zone)
- Hall space at a games convention reserved for meetings between studios, publishers, investors, platform holders and service providers rather than public play sessions. Access is usually badge-controlled, so check which badge type your registration produces.
- Consumer area (B2C)
- The public show floor with playable demos, stage programming and ticketed entry. Ticket listings captured for the 2026 edition distinguish a one-day entertainment-area pass from a Fast Pass with early access.
- Indie developer
- A small or self-funded studio, often showing a single title from shared booth space and using the show to secure publishing, funding or platform support.
- Publisher
- A company that funds, markets and distributes games. At a trade fair, publishers are the primary buyers of development capacity, regional distribution rights and IP.
- Developer / studio
- The team that builds the game. Studios use gamescom asia to demo playable builds, pitch new projects and meet platform and publishing partners.
- IP licensing
- Granting rights to use characters, brands or game properties in products, adaptations or regional publishing deals. Licensing conversations are a standard part of the business-area meeting mix at games conventions.
- Playable build / demo
- A limited version of a title installed at a booth for hands-on testing by visitors, press and publishing scouts. Build stability and hardware are usually locked weeks before the show opens.
- Vertical slice
- A short, polished segment of a game used to demonstrate production quality to publishers, investors and press rather than to represent the full game.
- Pitch meeting
- A scheduled session where a studio presents a project, budget and timeline to a publisher, investor or platform holder. These are usually booked in advance rather than walked into on the day.
- Esports
- Competitive gaming organised into tournaments and broadcast content. Esports stages and tournaments are common consumer-area elements at games conventions in Southeast Asia.
- Cosplay
- Costumed fan performance based on game characters, usually tied to consumer-area stage programming and competitions. Cosplay activity typically sits in the public, ticketed part of the show.
- Free-to-play (F2P)
- A business model where the base game is free and revenue comes from in-game purchases. It is the dominant monetisation model for mobile titles across Southeast Asia.
- Live-service game
- A title operated with ongoing content updates, seasons and events after launch. Live-service operators often attend trade fairs to source outsourcing, localisation and regional publishing partners.
- Localisation
- Translating and culturally adapting a game for a regional market, including Thai, Vietnamese, Indonesian and Filipino language versions. It is a recurring topic for studios entering Southeast Asia.
- Platform holder
- A console manufacturer, PC storefront or mobile distribution platform that signs content, runs developer programmes and supports launches in the region.
- Content creator / streamer
- An individual who broadcasts or records gameplay. Creators are often invited to show floors to amplify announcements and demo builds to an online audience.
- Game engine
- The software framework used to build and port a title, such as Unity or Unreal Engine. Engine choice affects how quickly a demo can be ported for a regional show.
- Age rating
- The classification that determines who may buy or play a title in a given market. Thailand applies its own national game rating rules, so publishers check the local rating before release.
- MRT Blue Line
- The Bangkok metro line that serves Queen Sirikit National Convention Centre station, the rail access point for the venue. Fares are distance-based and paid per journey.
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Also known as
Alternate names and search phrases for this event.
- Gamescon Asia 2026
- Bangkok gaming events
- Thailand Game Show
- Gamescon Asia Bangkok 2026
- Bangkok Thailand
- Gaming Convention Bangkok 2026
- Video games and software
- Gaming hardware and peripherals
- Esports and competitive gaming
- Mobile gaming applications
3 more alternate names hidden
Digital business cards for the show floor
Display a free company card at your booth, or share your professional card on the show floor.