Dates

    23–24 Feb 2027

    City / country

    London, United Kingdom

    Venue

    Olympia London

    20 Floor Picks

    Matched booths for Future Tech Expo

    Get my picks

    Exhibiting at?

    Enter your business email to get a free first Exclusive Spotlight worth 250$.

    Explore Spotlights
    Register / Buy Tickets

    Are you the organiser of this event?

    Event overview

    Overview

    The Future Tech Expo is set to take place at Olympia London from 23-24 February 2027. This event will gather industry leaders and innovators to explore the latest advancements in technology.

    Organised by B2B Growth Hub, the expo aims to connect businesses with cutting-edge solutions and insights. Attendees will have the opportunity to network, attend seminars, and discover new technologies that can drive their business forward.

    Future Tech Expo takes place in London, United Kingdom.

    TL;DR

    1. 1Dates and Venue: Hosted at Olympia London in Kensington, west London; exact dates are published on the organiser schedule page at businessrevivalseries.co.uk/schedule - check before booking travel.
    2. 2Organiser and Format: B2B Growth Hub runs an exhibition-led business growth event with a talks schedule, exhibitor stands and networking rather than a single-track conference.
    3. 3Focus: B2B growth technology and services, spanning AI, cloud, cybersecurity, IoT, SaaS, CRM, martech and outsourced business support for SMEs and mid-market teams.
    4. 4Who Attends: SME founders, IT and technology buyers, marketing and growth leads, consultants, systems integrators and investors evaluating tools and partners.
    5. 5Entry: Online registration with free visitor ticket options advertised; confirm your pass type, session access and badge collection details on the organiser site.

    Why visit

    Visitors will gain insights from industry experts, discover innovative solutions, and network with key players in the tech sector. Dates and Venue: Future Tech Expo takes place on 23-24 February 2027 at Olympia London, UK. Buyer Authority: Attendees include decision-makers from various sectors looking to enhance their technological capabilities.

    Why exhibit

    Exhibitors will benefit from increased visibility among decision-makers, the chance to showcase their innovations, and opportunities to generate leads. Scale and Focus: This expo showcases the latest innovations in technology, attracting industry leaders and innovators. Buyer Authority: Attendees include decision-makers from various sectors looking to enhance their technological capabilities.

    Attendees, exhibitors & solutions

    Who this event is for

    Visitor profile

    Typical attendee groups you can expect to meet.

    SME founders and business owners evaluating growth software, payments, CRM and outsourced marketing support
    IT and technology leaders shortlisting AI, cloud infrastructure, cybersecurity and IoT platforms for 2026 budgets
    Marketing and growth leads comparing martech, content, social and lead-generation agencies
    Operations and finance managers reviewing automation, back-office, compliance and business banking tools
    Consultants and systems integrators sourcing vendor partners for client digital transformation projects
    Investors, venture scouts and accelerator teams scanning early-stage B2B technology companies
    Procurement and vendor-management staff assessing SaaS contracts, implementation support and renewal terms
    Agency, media and publishing buyers looking for B2B audience access, advertising and sponsorship partners

    Exhibitor profile

    Main supplier and exhibitor segments present at the show.

    SaaS and cloud platform vendors demonstrating subscription software for SME and mid-market operations
    AI, data and analytics providers showing automation, personalisation and forecasting tools
    Cybersecurity suppliers covering identity, endpoint, email and managed security services
    Martech, CRM and lead-generation platforms selling to marketing and sales teams
    Business consultancies, fractional executives and outsourced service providers targeting SME owners
    Media, publishing and event partners selling B2B audience access, advertising and sponsorship
    Hardware and workplace technology vendors showing devices, AV, connectivity and meeting-room kit
    Payments, fintech and business banking providers serving SME cash flow and finance teams

    Product categories

    Key solution areas showcased across the event.

    Artificial intelligence and automation platforms
    Cloud infrastructure and managed services
    Cybersecurity products and services
    Internet of Things devices and platforms
    Business software, martech and social media solutions
    Technology consultancy and integration services

    Location & Facilities

    Venue

    Olympia London

    London, United Kingdom

    Facilities

    Parking

    Olympia London in London typically provides on-site or adjacent visitor parking during major trade fairs; confirm daily rates, payment methods and hall access on the organiser or venue website before travel.

    Food options

    On-site catering

    On-site dining

    Parking: Olympia London in London typically provides on-site or adjacent visitor parking during major trade fairs; confirm daily rates, payment methods and hall access on the organiser or venue website before travel.

    Gate: Follow organiser signage to the main visitor entrance at Olympia London for badge collection; allow extra time for security screening during peak morning arrival.

    Attend

    Entry & tickets

    Free registration
    Register

    Who runs the show

    Organisers

    B2B Growth Hub

    How the last edition performed

    Previous edition

    Last edition

    2026

    Completed

    Next edition

    Not announced yet

    Edition recap

    The most recent completed edition relevant to the seed event is FutureTech Expo 2026, referenced on the organiser's official site at futuretechexpo.org. The organiser pages describe the expo as covering AI, cloud and cybersecurity tech across industries, with an agenda of sessions, workshops and keynotes. No post-show visitor or exhibitor figures for the London edition prior to 23 February 2027 were confirmed in the available search results. Other 2026 tech post-show reports found in search (COMPUTEX, FabTech Mexico/Canada, Semicon China, ENR FutureTech) refer to unrelated events.

    Impact

    A bigger and stronger platform

    The most recent completed edition relevant to the seed event is FutureTech Expo 2026, referenced on the organiser's official site at futuretechexpo.org. The organiser pages describe the expo as covering AI, cloud and cybersecurity tech across industries, with an agenda of sessions, workshops and keynotes. No post-show visitor or exhibitor figures for the London edition prior to 23 February 2027 were confirmed in the available search results. Other 2026 tech post-show reports.

    Audience quality

    High-value decision-makers

    The most recent completed edition relevant to the seed event is FutureTech Expo 2026, referenced on the organiser's official site at futuretechexpo.org. The organiser pages describe the expo as covering AI, cloud and cybersecurity tech across industries, with an agenda of sessions, workshops and keynotes. No post-show visitor or exhibitor figures for the London edition prior to 23 February 2027 were confirmed in the available search results. Other 2026 tech post-show reports found in search (COMPUTEX, FabTech.

    Exhibitor outcomes

    Real business growth

    The most recent completed edition relevant to the seed event is FutureTech Expo 2026, referenced on the organiser's official site at futuretechexpo.org. The organiser pages describe the expo as covering AI, cloud and cybersecurity tech across industries, with an agenda of sessions, workshops and keynotes. No post-show visitor or exhibitor figures for the London edition prior to 23 February 2027 were confirmed in the available search results. Other 2026 tech post-show reports found in search (COMPUTEX, FabTech.

    Intelligence

    Market context

    Key market insights, trends, news and related events to help you understand the bigger picture.

    London, United Kingdom

    Why it matters

    For security integrators, consultants, and end-users, Future Tech Expo on 2027-02-23 to 2027-02-24 at Olympia London is the key Italian window to compare video, access, intrusion, fire, and cyber-physical platforms before year-end budgets close — co-located buyers use it to shortlist vendors for 2028 rollouts.

    Industry trends

    Key trends shaping this market and its wider industry.

    01

    AI video analytics at the edge

    What ai video analytics at the edge means for buyers and exhibitors in this sector.

    02

    Cyber-physical convergence

    What cyber-physical convergence means for buyers and exhibitors in this sector.

    03

    Cloud-managed access and identity

    What cloud-managed access and identity means for buyers and exhibitors in this sector.

    04

    Regulatory and compliance pressure

    What regulatory and compliance pressure means for buyers and exhibitors in this sector.

    05

    Critical infrastructure hardening

    What critical infrastructure hardening means for buyers and exhibitors in this sector.

    Market news

    Latest updates from across the market.

    Artificial intelligence industry in the United Kingdom

    Read

    Artificial intelligence (AI) in the United Kingdom - Statista

    Read

    Artificial Intelligence sector study 2024 - GOV.UK

    Read

    Artificial intelligence industry in the United Kingdom explained

    Read

    Artificial Intelligence in the United Kingdom: Driving Innovation and ...

    Read

    Artificial intelligence industry in the United Kingdom - Reference.org

    Read

    Plan your trip

    Travel & logistics

    Local currency · GBP

    Arrival airports

    Choose from the following airports, with convenient access to the event and venue.

    LHR

    London Heathrow

    London Heathrow (LHR) is the main commercial gateway serving London; allow 30-60 min by road, 45-60 min by rail by road or rail to Olympia London

    Approx. 19 km / 12 mi

    to venue

    30-60 min by road, 45-60 min by rail

    by car

    LCY

    London City

    London City is convenient for European business travellers. Take the DLR to Bank or Canning Town and continue by Tube toward Kensington (Olympia), or book a taxi for a 40-60 min road transfer depending on traffic

    Approx. 19 km / 12 mi

    to venue

    40-60 min by road or Docklands Light Railway plus Tube

    by car

    LGW

    London Gatwick

    Gatwick serves many European and leisure routes. Gatwick Express or Southern trains reach Victoria, then take the District line or a bus to Olympia London; allow 60-90 min door to door and confirm rail disruption notices

    Approx. 48 km / 30 mi

    to venue

    60-90 min by road or Gatwick Express plus Tube

    by car

    LTN

    London Luton

    Luton is used by low-cost carriers. Thameslink trains run to central London, then continue by Tube to Kensington (Olympia); allow 60-90 min and check for rail replacement services on weekends

    Approx. 56 km / 35 mi

    to venue

    60-90 min by road or Thameslink plus Tube

    by car

    STN

    London Stansted

    Stansted is the furthest of the main London airports from Olympia London. Stansted Express to Liverpool Street plus Tube is usually faster than road at peak times; allow 75-100 min and confirm the last service if arriving late

    Approx. 64 km / 40 mi

    to venue

    75-100 min by road or Stansted Express plus Tube

    by car

    SEN

    London Southend

    Southend is a smaller gateway useful for some European routes. Greater Anglia trains to Liverpool Street plus Tube take around 80-100 min; taxis are expensive for this distance, so compare rail first

    Approx. 64 km / 40 mi

    to venue

    80-100 min by road or Greater Anglia plus Tube

    by car

    Hotel tiers

    A range of accommodation options near the venue and across key areas.

    Hyatt Regency London Olympia

    upscale
    Olympia / Kensington150 m to venue

    5-star hotel 150 m from Olympia with breakfast (paid), free Wi-Fi, parking, fitness centre, bar and restaurant. February room bands are approximate; confirm taxes and cancellation terms.

    Hilton London Olympia

    upscale
    Olympia / Kensington260 m to venue

    4-star hotel 260 m from the venue with breakfast (paid), free Wi-Fi, paid parking, air conditioning, fitness centre, bar, restaurant and room service. Rates rise when large shows are in town.

    Novotel London West

    midscale
    Hammersmith / West KensingtonApprox. 1.5 km to venue

    4-star hotel in the Olympia area with breakfast (paid), free Wi-Fi and on-site parking. A short bus or taxi ride from the venue; useful if Kensington hotels are full.

    Holland Inn Kensington

    economy
    Kensington260 m to venue

    Guesthouse-style option 260 m from Olympia with free Wi-Fi, air conditioning, breakfast and parking listed. Check room size and cancellation policy before booking.

    London Visitors Hotel

    economy
    Kensington270 m to venue

    2-star, smoke-free hotel 270 m from the venue with breakfast and free Wi-Fi. Promotional rates change frequently, so confirm the total directly with the hotel.

    Local transport

    Get around the city with these convenient transport options.

    rail

    Estimated costApprox. GBP 25 one way on Heathrow Express; approx. GBP 12-15 on the Elizabeth line
    Best forHeathrow Airport to London Paddington

    Heathrow Express is fastest to Paddington but pricier; the Elizabeth line is cheaper and connects to the central Tube network. From Paddington continue by Tube or bus to Kensington (Olympia). Confirm live fares before travel.

    metro

    Estimated costApprox. GBP 5-6 one way using contactless or Oyster
    Best forHeathrow Airport to Kensington (Olympia) via Piccadilly line

    Piccadilly line is the lowest-cost rail option but involves a change at Hammersmith or Earl's Court. Allow 60-75 min door to door and avoid peak commuter hours with luggage.

    rail

    Estimated costApprox. GBP 20 one way on Gatwick Express; approx. GBP 10-15 on Southern
    Best forGatwick Airport to London Victoria

    Gatwick Express is non-stop to Victoria; Southern is slower but cheaper. From Victoria take the District line or a bus toward Kensington (Olympia).

    rail

    Estimated costApprox. GBP 20-25 one way on Stansted Express
    Best forStansted Airport to London Liverpool Street

    Stansted Express is the fastest rail option; from Liverpool Street continue by Tube to Kensington (Olympia). Allow 75-100 min total.

    taxi

    Estimated costApprox. GBP 45-75 taxi or rideshare depending on traffic
    Best forLondon Heathrow (LHR) to Olympia London

    A direct taxi is easiest with luggage but can exceed 60 min in peak traffic. Use the official taxi rank or a licensed ride-hail pickup point. Confirm the fare estimate in the app before booking.

    taxi

    Estimated costApprox. GBP 70-110 taxi or rideshare
    Best forLondon Gatwick (LGW) to Olympia London

    Road transfer from Gatwick is 60-90 min depending on traffic; rail plus Tube is usually cheaper. Confirm the fare estimate before booking.

    taxi

    Estimated costApprox. GBP 35-60 taxi or rideshare
    Best forLondon City (LCY) to Olympia London

    London City is relatively close to west London; a taxi can take 40-60 min. The DLR plus Tube is a cheaper alternative.

    bus

    Estimated costApprox. GBP 1.75 single bus fare with contactless or Oyster
    Best forKensington High Street and Hammersmith Road to Olympia London

    Several London bus routes run along Kensington High Street and Hammersmith Road near the venue. Use contactless for the hopper fare and check TfL for the best route from your hotel.

    Plan your trip

    Visa & entry documents

    Check the latest visa requirements and entry guidelines before travelling.

    Visa not required
    ATA Carnet: check with organiser

    Weather

    London in February is cold and damp: expect daytime highs near 8 C, overnight lows near 2-3 C, frequent drizzle and short daylight. Snow is uncommon but frost is possible. Plan outdoor transfers for daylight, keep a waterproof layer for the walk between Kensington (Olympia) station and the halls, and check the forecast in the week before travel because winter conditions can shift quickly.

    Plan for the climate

    Check temperatures and pack accordingly

    Venue connectivity

    UK prepaid SIM and eSIM options are available from EE, Vodafone, Three and O2, with short-term data packs sold at airports and central London shops. Public venue Wi-Fi may be congested during peak show hours, so exhibitors running live SaaS or cloud demos should bring a backup hotspot or a wired connection arranged with the organiser. Confirm venue Wi-Fi access and passwords with B2B Growth Hub or Olympia London before the show.

    Ride-hailing

    Taxis

    Public transit

    Car rentals

    Cultural notes

    Useful information to help you have a smooth and respectful visit.

    Business dress

    Smart casual is typical at London B2B exhibitions unless you have formal client meetings; a jacket over a shirt or smart top works for both the show floor and evening receptions.

    Payments

    Contactless cards and mobile wallets are accepted almost everywhere, including TfL and most cafes. Carry a small amount of cash only as backup; tips are optional and often added as a service charge in restaurants.

    Arrival and queuing

    Arrive early on day one for badge collection and venue orientation. Queuing is expected at London stations and venues, so leave buffer time for security and coat-check lines.

    Meetings and small talk

    London business culture is relatively informal but punctual; start meetings on time, exchange details on LinkedIn, and follow up by email within a few days rather than relying on a verbal promise.

    Evening and local etiquette

    Pub and bar meetings are common for networking, but many venues are loud. If you need a detailed conversation, book a quieter cafe or hotel bar. Smoking and vaping are restricted indoors, so check venue rules before using e-cigarettes.

    Practical guides

    Visitor & Exhibitor Essentials

    Everything needed to arrive prepared, navigate the event, and make the visit productive.

    Flights

    Destination: LHR

    Book Heathrow (LHR) first for the shortest transfer to Olympia London, especially if you are arriving on a long-haul flight or carrying stand materials. London City (LCY) is a good alternative for European business travellers and can be faster through immigration at peak times. Gatwick (LGW) works if fares are materially lower, but allow 60-90 min by rail plus Tube. For Luton and Stansted, add at least 75-100 min and avoid tight same-day connections to the show. Book flexible fares where possible and check airline baggage rules if you are bringing exhibition samples.

    Visa

    Many visitors need a UK Standard Visitor visa to attend a trade show; the GOV.UK business-visit guidance confirms you can visit on business under the Standard Visitor route for activities such as attending conferences and trade fairs.

    Processing: Varies by nationality; apply several weeks before travel.

    Check your nationality against the GOV.UK visa requirements list before applying; the Standard Visitor route covers business visits including trade fairs and conferences, and entry permission is normally granted for up to 6 months at the border for visa nationals.

    Official

    Transport

    Get to the venue and around the city with these options.

    Airport → venue: Primary gateways: London Heathrow (LHR): 30-60 min by road, 45-60 min by rail; London City (LCY): 40-60 min by road or Docklands Light Railway plus Tube; London Gatwick (LGW): 60-90 min by road or Gatwick Express plus Tube; London Luton (LTN): 60-90 min by road or Thameslink plus Tube. Allow road or rail time to Olympia London; on-site parking is usually available at major exhibition venues.

    Hotel → venue: Precinct hotels near Olympia London: Olympia / Kensington: Hyatt Regency London Olympia; Olympia / Kensington: Hilton London Olympia; Hammersmith / West Kensington: Novotel London West.

    Ride-hail: Uber, Bolt and FreeNow operate in London, with pickup points around Olympia London and Kensington High Street. Ride-hail is useful for airport transfers with luggage or for late evening returns, but surge pricing can apply during show close times and commuting hours. Confirm the pickup pin with your driver because Hammersmith Road and the venue approach roads can be congested; use the official taxi rank as a backup.

    Public transit: Olympia London has its own station, Kensington (Olympia), served by London Overground and limited District line services, with National Rail services on some event days. From central London, the District line to Earl's Court plus a change, or the Overground from Clapham Junction, is often easier than relying on a direct train. Several bus routes run along Kensington High Street and Hammersmith Road. Use contactless or an Oyster card for the best fares and daily caps, and check Transport for London before travelling because weekend engineering works can affect District line service.

    Parking: Parking at Olympia London is limited and should be pre-booked where the venue offers that option; confirm daily rates, height restrictions and hall access on the Olympia London or organiser site. The venue sits inside the London Ultra Low Emission Zone, so check your vehicle complies or pay the daily charge. For most visitors, the District line, Overground or a bus is simpler than driving into Kensington during show week.

    Weather

    Plan and pack for the event climate.

    Month: February

    Temperature: February is one of London's coldest months. Daytime highs typically sit around 7-9 C and overnight lows around 2-3 C, with frost possible on clear nights. Venue halls are heated, but station platforms and the walk to Olympia London can feel much colder in wind and rain.

    Seasonality: Winter rain is frequent in February, with roughly 40-45 mm spread across 10-13 wet days. Drizzle, overcast skies and short daylight hours are common, and occasional snow or sleet is possible but rarely settles for long in central London. Build indoor backup plans for any walking meetings.

    Packing: Pack a warm waterproof coat, layers, a compact umbrella and waterproof shoes for the walk between Kensington (Olympia) station and the halls. Indoor exhibition halls stay heated, so a light layer under your coat works for show-floor days. Bring gloves and a scarf for early-morning transfers, and a portable charger because cold weather drains phone batteries faster when you are using maps and badge apps.

    Plan your trip

    Planning

    Best day to visit: Day 2 (mid-show)

    Mid-show days at Future Tech Expo usually combine full exhibitor attendance with scheduled B2B meetings, before early pack-down on the final day.

    T-1

    Confirm your registration and visitor badge for the B2B Growth Hub event at Olympia London, and check whether your pass includes free access to all talks or only the exhibition floor.

    T-2

    Open businessrevivalseries.co.uk/schedule and shortlist talks, demos and exhibitors that match your AI, cloud, cybersecurity or growth priorities.

    T-3

    Book a refundable hotel in Kensington, Hammersmith or West Kensington; compare the walk to Olympia London against the District line and Overground options.

    T-4

    Map your route to Kensington (Olympia) station and note that District line service to the station is limited, so check Transport for London before travelling.

    T-5

    Load a contactless card or Oyster; TfL daily caps apply across Tube, Overground and bus journeys in London.

    T-6

    Set a meeting list of 8-12 exhibitors and send short intro messages before the show so stand conversations start with context.

    T-7

    Prepare a one-page buyer brief covering your budget range, integration requirements and decision timeline for AI, cloud or martech purchases.

    T-8

    Check the February forecast and pack a waterproof coat and shoes for the station-to-venue walk along Hammersmith Road.

    T-9

    Download the exhibitor list or floor plan if the organiser publishes one, and mark priority stands by hall and stand number.

    T-10

    Arrange airport transfer from Heathrow or London City and allow 45-60 minutes by road or rail to Olympia London.

    T-11

    Save the venue address and a screenshot of your badge QR code in case venue connectivity is slow at peak entry times.

    T-12

    Confirm whether any scheduled sessions require separate booking, and check the organiser site for changes to the talks programme.

    Sample visitor itinerary

    Route-optimised day
    Day 1 · morning

    Registration and hall orientation at Olympia London

    Day 2 · core sessions

    Supplier meetings and product demos

    Day 3 · wrap-up

    Final negotiations and follow-up

    Networking spots

    2

    Future Tech Expo registration concourse

    Olympia London

    Central meeting point before and between hall appointments during show days.

    Organiser B2B lounge (if offered)

    Olympia London

    Hosted matchmaking and buyer programmes when published by the organiser.

    Budget

    Costs & budget

    Build your working budget

    Adjust the inputs below to create a directional event budget.

    Estimated budget
    Live estimate
    • Hotel × 2 nights£190.00
    • Per diem × 2£150.00
    Estimated total£340.00

    This is a directional estimate. Please verify live rates before booking.

    Decision

    Visit, exhibit, or skip?

    Should you go?

    Use this quick check to decide whether Future Tech Expo fits your visit, exhibit or skip plan.

    QUESTION 1 OF 6

    What is your primary role?

    Decision matrix

    Compare participation options side by side to choose the best fit for your objectives.

    visit

    Your category focus aligns with the official product themes.

    Best for

    Buyers, researchers, and delegates evaluating the programme and networking value.

    Min. budget

    $400.00

    Timeline

    4-8 weeks before opening day for registration and travel.

    Risks

    Limited session times published - confirm agenda before booking.

    exhibit

    You have a clear lead-generation or launch goal for this market.

    Best for

    Suppliers and brands seeking qualified meetings with the event audience.

    Min. budget

    $2,500.00

    Timeline

    3-6 months for stand booking, freight, and marketing prep.

    Risks

    Booth pricing not published in captured sources - confirm with organiser.

    skip

    Programme, audience, or commercial goals do not match your plan.

    Best for

    Teams whose category or region fit is weak this edition.

    Timeline

    N/A

    Risks

    No major risks listed.

    FAQs & glossary

    Answers

    Frequently asked

    How do I reach Olympia London by public transport?
    The venue has its own station, Kensington (Olympia), served by London Overground and District line trains, with additional National Rail services on event days. Transport for London's journey planner lets you enter Olympia London as the destination, and local bus routes also run through West Kensington.
    Can I attend a UK trade fair on a business visitor visa?
    Yes. GOV.UK's 'Visit the UK as a Standard Visitor: Visit on business' page confirms that attending conferences and trade fairs is a permitted business activity under the Standard Visitor route. Check the GOV.UK visa requirements list for your nationality first.
    What should I pack for a February trade fair in London?
    February is London's coldest month, with daily highs around 8 C and frequent drizzle. Bring a warm waterproof coat, layers, an umbrella and waterproof shoes for the walk between Kensington (Olympia) station and the halls.
    Where should I stay near Olympia London?
    On-site options include the Hyatt Regency London Olympia (150 m from the halls) and the Hilton London Olympia (260 m), both listed on Google Hotels. Budget alternatives within about 300 m include Holland Inn Kensington and London Visitors Hotel, while Novotel London West offers midscale accommodation nearby.

    Glossary

    1
    B2B Growth Hub
    The organiser named on the event listing; it runs business growth events and networking formats for UK SMEs and technology suppliers, including the Business Revival Series schedule hosted at Olympia London.
    2
    Business Revival Series
    The event programme published at businessrevivalseries.co.uk; it combines an exhibition floor with a schedule of talks, demos and networking for business and technology buyers.
    3
    Olympia London
    The Kensington exhibition and conference venue hosting this edition; the site has its own station, Kensington (Olympia), plus road access from Hammersmith Road and Kensington High Street.
    4
    Digital transformation
    The buying theme covering cloud migration, workflow automation, data integration and replacement of legacy SME systems; at this event it is used by exhibitors selling SaaS, AI and managed IT services.
    5
    SaaS
    Software as a service: subscription software hosted by the vendor. Exhibitors at this show use the term for CRM, marketing, HR, finance and analytics platforms sold to SME and mid-market teams.
    6
    CRM
    Customer relationship management software used to track leads, sales pipelines and customer service; buyers at the event compare CRM platforms that integrate with martech and finance tools.
    7
    Martech
    Marketing technology, including email automation, social scheduling, analytics, content management and advertising platforms; martech vendors exhibit alongside agencies and media partners.
    8
    Lead generation
    The process of capturing and qualifying prospective buyers; exhibitors at Olympia London use badge scans, demo bookings and stand conversations to generate B2B leads.
    9
    SME
    Small and medium-sized enterprise. The visitor profile at this event leans toward SME founders and managers buying growth tools without large enterprise IT teams.
    10
    Matchmaking
    Organiser-supported meeting or networking format that pairs visitors with relevant exhibitors; confirm whether matchmaking is offered for this edition when you register.
    11
    Visitor badge
    The pass issued after online registration; it controls access to the exhibition floor and may be required for scheduled talks, so carry a digital or printed copy.
    12
    Exhibitor badge
    The pass issued to stand staff; exhibitors should confirm the number of badges included with their stand package and how additional staff passes are requested.
    13
    Floor plan
    The venue map showing stand numbers and hall layout; if the organiser publishes one, use it to pre-plan a route between priority AI, cloud, cybersecurity and martech exhibitors.
    14
    Kensington (Olympia) station
    The station serving the venue, with London Overground and limited District line services plus National Rail on event days; check Transport for London before relying on a direct train.

    Also known as

    Alternate names and search phrases for this event.

    • Future Tech Expo
    • Future Tech Expo 2027
    • Future Tech Expo London
    • Future Tech Expo London 2027
    • London United Kingdom
    • Technology Expo London 2027
    • Artificial Intelligence and Machine Learning solutions
    • digital transformation expo
    • London technology expo 2027

    Trust footer

    Sources

    1

    References

    1

    Publishers

    0

    Date checked

    1

    B2B Growth Hub

    Digital business cards for the show floor

    Display a free company card at your booth, or share your professional card on the show floor.

    Create a free card