Digital buyer journeys
What digital buyer journeys means for buyers and exhibitors in this sector.

Join us at Furniture Austria & Kitchen Living Trends from April 28 to 30, 2027 in Salzburg, Austria. This premier trade fair showcases the latest innovations in home furnishings and kitchen design.
Dates
28–30 Apr 2027
City / country
Salzburg, Austria
Venue
Messezentrum Salzburg GmbH
Are you the organiser of this event?
Event overview
Furniture Austria & Kitchen Living Trends is the leading trade fair for home furnishings and kitchens in the German-speaking world. Scheduled for April 28 to 30, 2027, at Messezentrum Salzburg, this event will feature over 240 exhibitors showcasing the latest trends and innovations in the industry.
It serves as a vital platform for networking, knowledge expansion, and discovering new solutions in the furniture and kitchen sectors. Furniture Austria & Kitchen Living Trends takes place in.
TL;DR
Attendees will gain insights into the latest products and trends in home furnishings and kitchen design. Dates and Venue: Furniture Austria & Kitchen Living Trends runs from April 28 to 30, 2027 at Messezentrum Salzburg, Austria. Entry: Free admission for trade visitors with complimentary catering.
Exhibitors will benefit from direct access to a targeted audience of industry professionals, including retailers and designers. Scale and Focus: This event is the largest trade fair for home furnishings and kitchens in the German-speaking region, featuring over 240 exhibitors. Buyer Authority: Targeted at specialty retailers, tradespeople, architects, and designers.
Attendees, exhibitors & solutions
Visitor profile
Typical attendee groups you can expect to meet.
Exhibitor profile
Main supplier and exhibitor segments present at the show.
Product categories
Key solution areas showcased across the event.
Location & Facilities
Am Messezentrum 1, A-5020 Salzburg, Austria
Messezentrum Salzburg GmbH in Salzburg typically provides on-site or adjacent visitor parking during major trade fairs; confirm daily rates, payment methods and hall access on the organiser or venue website before travel.
Food options
On-site catering
On-site diningParking: Messezentrum Salzburg GmbH in Salzburg typically provides on-site or adjacent visitor parking during major trade fairs; confirm daily rates, payment methods and hall access on the organiser or venue website before travel.
Gate: Follow organiser signage to the main visitor entrance at Messezentrum Salzburg GmbH for badge collection; allow extra time for security screening during peak morning arrival.
Attend
Who runs the show
Building Innovation Cluster (BIC) of Business Upper Austria
trendfairs GmbH
How the last edition performed
This edition
—
Exhibitors: 240
Next edition
Not announced yet
Intelligence
Key market insights, trends, news and related events to help you understand the bigger picture.
Why it matters
Attending Furniture Austria & Kitchen Living Trends on 2027-04-28 to 2027-04-30 in Salzburg lets buyers and specifiers benchmark suppliers, see live demonstrations, and compress months of vendor meetings into one focused trade visit — worthwhile when your category roadmap aligns with the official exhibitor profile.
Key trends shaping this market and its wider industry.
Digital buyer journeys
What digital buyer journeys means for buyers and exhibitors in this sector.
Sustainability in procurement
What sustainability in procurement means for buyers and exhibitors in this sector.
Automation and labour efficiency
What automation and labour efficiency means for buyers and exhibitors in this sector.
Regional supply-chain resilience
What regional supply-chain resilience means for buyers and exhibitors in this sector.
Hybrid engagement models
What hybrid engagement models means for buyers and exhibitors in this sector.
Plan your trip

Choose from the following airports, with convenient access to the event and venue.
Salzburg Airport W. A. Mozart
Closest gateway for Moebel Austria. Handles mostly European routes; long-haul travellers connect via Frankfurt, Munich or Vienna
TBA
to venue
Short transfer - the airport and the Messezentrum are both in the Liefering district; typically a brief taxi or city bus ride. Confirm the current route and fare on arrival
by car
Munich Airport
Largest long-haul hub within practical reach of Salzburg, with frequent rail connections onwards to Salzburg Hauptbahnhof
TBA
to venue
Approx. 1.5 to 2 hours by car or rail via Munich and Salzburg Hauptbahnhof; confirm timetable and border-free road conditions before travel
by car
Vienna International Airport
Good option when fares into Salzburg or Munich are high; the rail leg is straightforward but adds travel time on arrival day
TBA
to venue
Approx. 2.5 to 3 hours by direct rail to Salzburg Hauptbahnhof, then city bus, S-Bahn or taxi to the Messezentrum
by car
Linz Airport
Small regional alternative on the Salzburg route; useful mainly for connections within Austria and Germany
TBA
to venue
Approx. 1.5 hours by car or rail via Salzburg Hauptbahnhof; limited flight choice, so check schedules before relying on it
by car
A range of accommodation options near the venue and across key areas.
PLAZA INN Salzburg Messe
Google Hotels sample for dates around the April 2027 edition showed USD 70 per night, 31% below its usual rate, guest rating 4.1 from 992 reviews; about 420 ft from the fairground. Breakfast and parking are chargeable, Wi-Fi free.
FourSide Hotel Salzburg Messe
Google Hotels sample rate of USD 72 per night, 25% below its usual rate, roughly 490 ft from the fairground.
COOL MAMA Hotel Salzburg
Google Hotels sample rate of USD 90 per night, guest rating 4.4; breakfast and parking are chargeable, with fitness centre, bar and restaurant on site.
Hampton by Hilton Salzburg Messe
Three-star hotel near the fairground with free breakfast and free Wi-Fi, chargeable parking, air conditioning, fitness centre and bar; Google Hotels flagged it as a great price but did not display a nightly rate in the capture.
Get around the city with these convenient transport options.
City bus and trolleybus (Salzburger Verkehrsbetriebe)
The simplest low-cost route from city-centre hotels. Check the current route number and stop closest to the Messezentrum entrance on arrival, since timetables change between seasons.
S-Bahn / Lokalbahn (S1)
Useful from the Hauptbahnhof and the western side of the city; from the Liefering or Taxham Europark stop it is a short onward bus or taxi hop to the fairground.
Taxi from Salzburg Hauptbahnhof or the Altstadt
Practical with luggage or for early build-up slots. Ask the driver for the Messezentrum main entrance rather than the exhibition office address.
Taxi from Salzburg Airport (SZG)
The shortest transfer option for exhibitors landing the day before build-up, when the halls are open late.
Car and on-site parking
Convenient for teams carrying samples and stand materials. Show-week demand peaks mid-morning, so arrive before the halls open.
Walking and cycling
Several hotels sit within a few hundred metres of the fairground, making a car-free show week realistic; pavements and cycle paths connect the Liefering district to the venue.
taxi
Short transfer - the airport and the Messezentrum are both in the Liefering district; typically a brief taxi or city bus ride. Confirm the current route and fare on arrival.; Closest gateway for Moebel Austria. Handles mostly European routes; long-haul travellers connect via Fran
taxi
Approx. 1.5 to 2 hours by car or rail via Munich and Salzburg Hauptbahnhof; confirm timetable and border-free road conditions before travel.; Largest long-haul hub within practical reach of Salzburg, with frequent rail connections onwards to Salzburg Hauptbahnhof.
Weather
Salzburg in late April is early spring in an alpine-edge valley: mild but changeable. Expect daytime highs around 12 to 18 °C and nights of roughly 3 to 7 °C, with a real chance of showery rain and occasional cool north-wind days; snow at valley level is unusual but not impossible early in the month. Halls are indoors but the walk between halls, car parks and hotels is exposed, so pack a waterproof layer and shoes that cope with wet pavements. Confirm the forecast in the week before travel.
Plan for the climate
Check temperatures and pack accordingly
Venue connectivity
Confirm mobile roaming or local SIM options for business visitors to Austria.
Ride-hailing
Taxis
Public transit
Car rentals
Useful information to help you have a smooth and respectful visit.
Language on the floor
German is the working language for signage, hall announcements and most stand conversation; Austrian German uses slightly different commercial vocabulary from Germany, so printed German materials land better than English-only handouts with smaller exhibitors.
Opening hours and Sundays
Austrian shops, including many city-centre stores, close on Sundays, and some restaurants keep limited Sunday hours. Plan grocery runs and non-show shopping for Saturday, and check restaurant opening times if you are staying over the weekend.
Paying and tipping
Cards are widely accepted in hotels and larger restaurants, but smaller cafes and taxi drivers may still prefer cash in euros. Bills usually include service; rounding up or adding around five to ten percent is the normal way to tip.
Business etiquette
Austrian business meetings tend to start on time and use formal titles and surnames until invited otherwise. A handshake on arrival and a short thank-you email after a stand meeting go a long way with family-owned furniture manufacturers.
Around Salzburg
The Altstadt, the Hohensalzburg fortress and the Mirabell gardens sit within a compact walkable core across the river from the station, making a half-day of sightseeing feasible around show hours. Festival and concert programming in late April is worth checking if you extend the trip.
Practical guides
Everything needed to arrive prepared, navigate the event, and make the visit productive.
Destination: SZG
Salzburg Airport (SZG) is the gateway used in all three sampled Google Flights searches for 28 Apr 2027. Frankfurt offers a short direct hop from USD 193 round trip; New York and London itineraries generally connect through Frankfurt, Vienna, Dusseldorf or Hamburg. Fares include taxes and fees for one adult in economy and exclude bag charges; re-check live prices before booking.
Get to the venue and around the city with these options.
Airport → venue: Primary gateways: Salzburg Airport W. A. Mozart (SZG): Short transfer - the airport and the Messezentrum are both in the Liefering district; typically a brief taxi or city bus ride. Confirm the current route and fare on arrival; Munich Airport (MUC): Approx. 1.5 to 2 hours by car or rail via Munich and Salzburg Hauptbahnhof; confirm timetable and border-free road conditions before travel; Vienna International Airport (VIE): Approx. 2.5 to 3 hours by direct rail to Salzburg Hauptbahnhof, then cit
Hotel → venue: Precinct hotels near Messezentrum Salzburg GmbH: Messezentrum Salzburg: PLAZA INN Salzburg Messe; Messezentrum Salzburg: FourSide Hotel Salzburg Messe; Salzburg: COOL MAMA Hotel Salzburg.
Ride-hail: Ride-hailing apps are commonly used in Salzburg; confirm local availability before travel.
Public transit: From Salzburg Hauptbahnhof, city buses and trolleybuses run towards the Messezentrum and Liefering district, and S1 Lokalbahn services towards Lamprechtshausen stop at Mülln-Altstadt, Aiglhof, Taxham Europark and Liefering, from where it is a short onward bus or taxi hop to the halls. Single journeys cost approximately EUR 2.50 to 3.50 depending on zone - confirm live fares and the stop closest to the entrance with the local operator, as routes and timetables are updated seasonally. Allow extra time on the first morning and keep a taxi number for evening returns once the halls close.
Parking: On-site parking is available at Messezentrum Salzburg GmbH; confirm daily rates and hall access on the organiser or venue site.
Plan and pack for the event climate.
Month: April 2027
Temperature: Late April in Salzburg typically brings daytime highs of about 12 to 18 °C and night-time lows of about 3 to 7 °C, with wide day-to-day swings between mild föhn-influenced afternoons and cooler, damp days. Confirm the forecast in the final week before travel rather than packing to a single number.
Seasonality: April is one of the wetter months in the Salzburg valley, with passing showers and occasional longer rain spells rather than all-day downpours. The show itself is indoors, but the walk between halls, car parks, bus stops and nearby hotels is exposed, so plan for a wet morning at least once during show week.
Packing: Pack layers that work in a heated hall and on a cold platform: a waterproof shell or compact umbrella, a warm mid-layer for early mornings and evening transfers, comfortable closed shoes for concrete floors and wet pavements, and a small bag for catalogues and samples. Bring a European Type F plug adapter and a power bank for lead capture, and add sunglasses for bright spring afternoons.
Plan your trip
Best day to visit: Day 2 (mid-show)
Mid-show days at Furniture Austria & Kitchen Living Trends usually combine full exhibitor attendance with scheduled B2B meetings, before early pack-down on the final day.
Register or confirm your trade visitor badge on moebel-austria.at and check which days are open to trade visitors, plus daily opening and closing hours.
Lock in travel: compare flights into Salzburg (SZG) against Munich (MUC) or Vienna (VIE) plus a rail leg to Salzburg Hauptbahnhof, and choose a cancellable hotel rate.
Build a hall-by-hall shortlist of furniture, kitchen, upholstery and sleep exhibitors from the online exhibitor directory, and request appointments with the three to five suppliers you actually plan to range.
Sort documents: passport validity beyond your return date, Schengen visa if required, employer letter or business card for trade registration, and printed hotel confirmation.
Plan the airport transfer - taxi, city bus or S-Bahn from Hauptbahnhof - and note the walking route from your hotel to the Messezentrum entrance.
Check the Salzburg forecast, pack layers and a waterproof jacket, and charge phone plus a power bank for lead capture on the floor.
Prepare your buying brief: target price points, board and finish specifications, required volumes and delivery windows, so stand conversations move past small talk.
Check in for travel, download the badge QR code and hall plan, confirm any evening receptions, and set an alarm that gets you to the halls 30 to 45 minutes before opening.
Collect your badge, pick up a printed hall plan at the entrance, wear comfortable shoes for concrete floors, and log every supplier meeting with photos and notes the same evening.
Registration and hall orientation at Messezentrum Salzburg GmbH
Supplier meetings and product demos
Final negotiations and follow-up
Furniture Austria & Kitchen Living Trends registration concourse
Messezentrum Salzburg GmbH
Central meeting point before and between hall appointments during show days.
Organiser B2B lounge (if offered)
Messezentrum Salzburg GmbH
Hosted matchmaking and buyer programmes when published by the organiser.
Budget

Adjust the inputs below to create a directional event budget.
This is a directional estimate. Please verify live rates before booking.
Decision
Use this quick check to decide whether Furniture Austria & Kitchen Living Trends fits your visit, exhibit or skip plan.
QUESTION 1 OF 6
What is your primary role?
Compare participation options side by side to choose the best fit for your objectives.
visit
Your category focus aligns with the official product themes.
Best for
Buyers, researchers, and delegates evaluating the programme and networking value.
Min. budget
$400.00
Timeline
4-8 weeks before opening day for registration and travel.
Risks
Limited session times published - confirm agenda before booking.
exhibit
You have a clear lead-generation or launch goal for this market.
Best for
Suppliers and brands seeking qualified meetings with the event audience.
Min. budget
$2,500.00
Timeline
3-6 months for stand booking, freight, and marketing prep.
Risks
Booth pricing not published in captured sources - confirm with organiser.
skip
Programme, audience, or commercial goals do not match your plan.
Best for
Teams whose category or region fit is weak this edition.
Timeline
N/A
Risks
No major risks listed.
FAQs & glossary
Frequently asked
Glossary
Also known as
Alternate names and search phrases for this event.
7 more alternate names hidden
Display a free company card at your booth, or share your professional card on the show floor.