Dates

    2–5 Mar 2027

    City / country

    Anaheim, United States

    Venue

    Anaheim Convention Center

    20 Floor Picks

    Matched booths for NATURAL PRODUCTS EXPO WEST 2027

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    Event overview

    Overview

    Natural Products Expo West is the industry's defining event for natural and organic professionals.

    For four decades, we've been the ultimate CPG and retail ecosystem experience in Anaheim, CA where breakthrough connections, visionary insights, and market-transforming discoveries revolutionize your business trajectory.

    TL;DR

    1. 1Event Dates: March 2-5, 2027
    2. 2Location: Anaheim Convention Center, Anaheim, CA
    3. 3Expected Attendance: 60,000+ attendees
    4. 4Exhibitors: 3,000+ showcasing natural products
    5. 5Networking opportunities with industry leaders

    Why visit

    Attendees will discover new products, connect with industry leaders, and gain insights into market trends, enhancing their business strategies and product offerings.

    Why exhibit

    Exhibitors gain visibility to thousands of retail buyers, media, and influencers, maximizing their investment and expanding their market reach. Expo West is crucial for the natural and organic industry, providing a platform for brands to connect with buyers and investors, fostering innovation and collaboration.

    Attendees, exhibitors & solutions

    Who this event is for

    Visitor profile

    Typical attendee groups you can expect to meet.

    Retail buyers from natural and organic stores
    Investors looking for emerging brands
    Service providers supporting the CPG industry
    Health practitioners seeking innovative products
    Distributors and wholesalers of natural goods
    Media representatives covering industry trends

    Exhibitor profile

    Main supplier and exhibitor segments present at the show.

    Natural product manufacturers
    Organic food suppliers
    Health and wellness brands
    Sustainable packaging companies
    Retail technology providers
    Nutraceutical and supplement producers

    Product categories

    Key solution areas showcased across the event.

    Organic food and beverages
    Natural personal care products
    Sustainable packaging solutions
    Health supplements and nutraceuticals
    Eco-friendly household products
    Pet care and nutrition products

    Location & Facilities

    Venue

    Open in Google Maps

    Anaheim Convention Center

    800 West Katella Avenue, Anaheim, CA 92802, United States

    Attend

    Entry & tickets

    Trade-only
    Register

    Who runs the show

    Organisers

    Informa PLC

    New Hope Network

    Informa Markets

    How the last edition performed

    Previous edition

    Last edition

    —

    unknown

    Visitors: 750

    This edition

    2027

    Visitors: 60,000

    Next edition

    Not announced yet

    Impact

    A bigger and stronger platform

    Visitor total from organiser recap language in captured sources. The most recent edition recorded 750+ visitors. Natural Products Expo West is the industry's defining event for natural and organic professionals. For four decades, we've been the ultimate CPG and retail ecosystem experience in Anaheim, CA where breakthrough connections, visionary insights, and market-transforming discoveries revolutionize your business trajectory. Expo West is crucial for the natural and organic industry, providing a platform for.

    Audience quality

    High-value decision-makers

    Visitors typically include Retail buyers from natural and organic stores, Investors looking for emerging brands, Service providers supporting the CPG industry, Health practitioners seeking innovative products. Event Dates: March 2-5, 2027. Location: Anaheim Convention Center, Anaheim, CA. Expected Attendance: 60,000+ attendees. Exhibitors: 3,000+ showcasing natural products. Documented attendance reached 750+ visitors in the reference edition. NATURAL PRODUCTS EXPO WEST 2027 attracts an audience aligned with the.

    Exhibitor outcomes

    Real business growth

    Exhibitors gain visibility to thousands of retail buyers, media, and influencers, maximizing their investment and expanding their market reach. Exhibitors: 3,000+ showcasing natural products. Networking opportunities with industry leaders. Expo West is crucial for the natural and organic industry, providing a platform for brands to connect with buyers and investors, fostering innovation and collaboration. Meet qualified buyers and partners including Natural product. Exhibitor categories include Natural product.

    Intelligence

    Market context

    Key market insights, trends, news and related events to help you understand the bigger picture.

    Orange County / Greater Los Angeles metro, Southern California, United States — Anaheim Convention Center sits beside the Anaheim Resort District, roughly 45 km south-east of downtown Los Angeles and about 19 km from John Wayne Orange County Airport.

    Why it matters

    Natural Products Expo West is the largest natural, organic and healthy-products trade event in North America and the sector's de facto annual launch window. It concentrates US grocery, mass, club, natural-retail and e-commerce buyers alongside ingredient suppliers, co-manufacturers, brokers, distributors and investors in a single venue — making it the most efficient week of the year to test a new SKU, secure US distribution, benchmark competitors or recruit partners. For brands outside the US it is the primary entry point into American retail, and the show's new-product showcases set the category agenda that the rest of the trade circuit follows for the next 12 months.

    Industry trends

    Key trends shaping this market and its wider industry.

    01

    Functional and gut-health beverages lead new launches

    Prebiotic sodas, fibre-fortified drinks, adaptogen and nootropic blends and protein-forward refreshment continue to dominate new-product shelves, pulling space away from traditional carbonated soft drinks.

    02

    Plant-based enters a reset phase

    Growth in plant-based meat analogues has cooled, while plant protein has migrated into snacks, dairy alternatives, bars and hybrid/blended products where taste and price parity now decide winners.

    03

    Regenerative, upcycled and climate-smart sourcing moves from marketing to procurement

    Certification schemes such as Regenerative Organic, Upcycled Food and Fair Trade are increasingly written into retailer supplier requirements rather than used purely as front-of-pack claims.

    04

    Clean label and 'better-for-you' reformulation pressure

    US regulatory and state-level moves against synthetic dyes, together with tightening rules on 'healthy' claims, are driving reformulation across cereals, snacks, confectionery and supplements.

    05

    Women's health, sleep and longevity as the fastest-growing supplement categories

    Menopause and hormone health, cognitive performance, sleep and healthy-ageing supplements are absorbing the growth that mainstream multivitamins have lost.

    Plan your trip

    Travel & logistics

    Local currency · USD

    Arrival airports

    Choose from the following airports, with convenient access to the event and venue.

    Hotel tiers

    A range of accommodation options near the venue and across key areas.

    Budget
    Anaheim Resort District — Harbour Blvd / Katella Ave, 1–2 km from Anaheim Convention Center

    USD 120–190 / night

    Early March is peak Anaheim season (trade calendar plus spring break); book 3–6 months out. Many properties add a resort fee and nightly parking charge.

    source
    Mid-range
    Anaheim Resort / Convention Center corridor — walkable or a short rideshare to the venue

    USD 190–290 / night

    Largest block of Expo West room inventory; ask for the show rate and confirm walking distance to the ACC north/south entrances.

    source
    Premium
    Adjacent to Anaheim Convention Center (Katella Ave) — a few minutes on foot

    USD 290–500 / night

    The Marriott, Hilton, Westin and JW Marriott are the closest full-service options and fill first for major trade weeks — book as soon as dates are confirmed.

    source

    Local transport

    Get around the city with these convenient transport options.

    taxi

    Estimated costUSD 25–40 (Uber/Lyft or metered taxi)
    Best forJohn Wayne Airport (SNA) to Anaheim Convention Center

    Typically 15–25 min off-peak; allow 35–45 min on weekday afternoons. SNA is the closest and quickest gateway to the venue.

    taxi

    Estimated costUSD 65–100 rideshare; USD 90–120 metered taxi
    Best forLos Angeles International Airport (LAX) to Anaheim Convention Center

    45–75 min depending on I-105/I-5 traffic. Only worth it if the fare or flight is materially cheaper than SNA.

    shared_shuttle

    Estimated costUSD 30–45 one way per person (pre-booked shared van)
    Best forLAX or SNA → Anaheim Resort District hotels

    Cheaper than a private transfer but adds stops; confirm the operator is still servicing the route before relying on it.

    rail

    Estimated costUSD 8–12 Metrolink one way, plus USD 12–18 local taxi/rideshare
    Best forLA Union Station → Anaheim Regional Transportation Intermodal Center (ARTIC), then short taxi/rideshare to the venue

    Metrolink's Orange County Line runs primarily on weekdays — check the timetable against your arrival day.

    bus

    Estimated costUSD 2.00 one-way; about USD 5 for a day pass
    Best forOCTA local routes along Harbor Blvd / Katella Ave to Anaheim Convention Center

    Cheapest option but slower and less convenient with show materials; useful for hotel-to-venue hops within the resort district.

    parking

    Estimated costUSD 20–25 per day
    Best forAnaheim Convention Center on-site garages (Katella Ave / Convention Way)

    Event-day rates and availability vary; arrive before 09:00 on peak show mornings or use hotel parking and walk.

    taxi

    Estimated costUSD 45–70 (rideshare estimate)
    Best forLos Angeles International (LAX) to Anaheim Convention Center

    FlyAway bus and Metro connections vary by venue.

    Plan your trip

    Visa & entry documents

    Check the latest visa requirements and entry guidelines before travelling.

    Visa not required
    ATA Carnet: check with organiser

    Weather

    Early March in Anaheim is mild and often sunny by midday: typical highs of 20–22 °C (68–72 °F) and overnight lows of 10–12 °C (50–54 °F). March is one of Southern California's wetter months — expect roughly 55–60 mm (about 2.2–2.4 in) of rain spread across about 6 days, plus cool, overcast marine-layer mornings, so a light rain jacket and layers are worthwhile even though most days stay dry.

    Plan for the climate

    Check temperatures and pack accordingly

    Venue connectivity

    Confirm mobile roaming or a local SIM for business visitors to the United States.

    Ride-hailing

    Taxis

    Public transit

    Car rentals

    Cultural notes

    Useful information to help you have a smooth and respectful visit.

    Tipping

    Tipping is expected: 15–20% at restaurants (and on bar tabs), USD 1–2 per drink, USD 2–5 per night for hotel housekeeping, and 10–15% for rideshare/taxi drivers.

    Business dress

    Business casual is the norm on the Expo West floor — collared shirt or knit with chinos/jeans is comfortable and appropriate. Wear supportive shoes: the convention center halls cover well over 10 km of walking on a full day.

    Trade-show etiquette

    Expo West is a trade-only event; badges are checked and sample handouts are usually reserved for retail buyers, brokers and press. Ask before photographing booths or filming and always exchange a card before following up on samples.

    Practical guides

    Visitor & Exhibitor Essentials

    Everything needed to arrive prepared, navigate the event, and make the visit productive.

    Flights

    Destination: SNA

    Book flights to SNA when possible for the shortest transfer to the venue; compare LAX only if fares are materially lower.

    Visa

    Most international attendees need either a US B-1 business visitor visa or, if travelling from a Visa Waiver Program country, an approved ESTA obtained before boarding. Carry your Expo West registration confirmation, an invitation letter and an employer letter of support for the visa interview and for US Customs and Border Protection on arrival. Canadians are generally visa-exempt with a valid passport but must still be able to show the purpose of the business visit. Apply well before the show: B-1/B-2 interview wait times vary by consulate and can run from a few weeks to several months.

    Processing: Varies by nationality; apply several weeks before travel.

    Transport

    Get to the venue and around the city with these options.

    Airport → venue: Primary gateways: John Wayne Airport (SNA): Gateway airport for Anaheim.; Los Angeles International (LAX): 30–60 min. Allow road or rail time to Anaheim Convention Center; on-site parking is usually available at major exhibition venues.

    Hotel → venue: Precinct hotels near Anaheim Convention Center: Anaheim Resort District — Harbour Blvd / Katella Ave, 1–2 km from Anaheim Convention Center: Best Western Plus Anaheim Inn, Clarion Hotel Anaheim Resort, Hotel Indigo Anaheim; Anaheim Resort / Convention Center corridor — walkable or a short rideshare to the venue: Sheraton Park Hotel at the Anaheim Resort, Courtyard by Marriott Anaheim Resort/Convention Center, Hyatt Place at Anaheim Resort/Convention Center; Adjacent to Anaheim Convention Center

    Ride-hail: Ride-hailing apps are commonly used in Anaheim; confirm local availability before travel.

    Public transit: Check local bus/metro options for routes to Anaheim Convention Center.

    Parking: On-site parking is available at Anaheim Convention Center; confirm daily rates and hall access on the organiser or venue site.

    Weather

    Plan and pack for the event climate.

    Month: March 2027

    Temperature: Highs 20–22 °C (68–72 °F); lows 10–12 °C (50–54 °F).

    Seasonality: Late wet season: approximately 55–60 mm (2.2–2.4 in) of rain over about 6 days in March, with plenty of dry sunny intervals. Cool, overcast marine-layer mornings are common near the coast.

    Packing: Early March in Anaheim is mild and often sunny by midday: typical highs of 20–22 °C (68–72 °F) and overnight lows of 10–12 °C (50–54 °F). March is one of Southern California's wetter months — expect roughly 55–60 mm (about 2.2–2.4 in) of rain spread across about 6 days, plus cool, overcast marine-la

    Plan your trip

    Planning

    Best day to visit: Thursday, 4 March 2027 (Day 3)

    Expo West opens with education and Business School programming before the exhibit halls run at full scale, so the mid-week day gives you a fully staffed show floor, every education track running and the complete new-product programme. Day 3 also avoids opening-day registration queues and lets you convert Day 1–2 scouting into follow-up meetings while exhibitors are still at full strength — the closing day typically winds down early with booths breaking down after midday.

    1

    Confirm passport and US entry requirements — Check US entry rules and any visa needed for your nationality before booking travel for Natural Products Expo West 2027.

    2

    Book flights to SNA or LAX — Fly into John Wayne Orange County Airport (SNA) or Los Angeles International Airport (LAX) and arrive in Anaheim before 2 March 2027.

    3

    Reserve a hotel in Anaheim — Book a room near the Anaheim Convention Center for 1-6 March 2027 and confirm a free-cancellation option.

    4

    Complete online registration — Register via expowest.com to receive your badge; the show is trade-only, so use your business credentials.

    5

    Download hall plan and programme — Save the Anaheim Convention Center floor plan and session schedule to shortlist the halls you need.

    6

    Pre-schedule B2B meetings — Use the event matchmaking tools to request meetings with target natural products and CPG exhibitors.

    7

    Shortlist conference sessions — Pick the education and keynote sessions on retail, trends and sustainability most relevant to your buying remit.

    8

    Plan airport to venue transport — Pre-book a shuttle, rideshare or taxi from SNA or LAX to the Anaheim Convention Center.

    9

    Prepare packing and meeting materials — Pack business casual attire, layers, business cards and meeting documents for the four-day show.

    10

    Arrange connectivity — Set up a US eSIM, roaming plan or local SIM so you have reliable data during the show.

    11

    Confirm meeting logistics — Send confirmations with booth numbers and times to every exhibitor you plan to meet.

    12

    Travel and collect badge — Arrive in Anaheim, check in to your hotel and collect your badge at the Anaheim Convention Center before Day 1 sessions.

    Side trips

    2

    Los Angeles — Downtown and Arts District

    Laguna Beach / Newport Beach

    Networking spots

    3

    Fresh Ideas Organic Marketplace

    On-floor feature area for organic brands and sampling

    High concentration of organic-certified brands and buyers; low-pressure setting for first introductions before the aisles get crowded.

    New-product / Pitch Slam showcase area

    Innovation and investor-facing zone

    Where founders, retail buyers and investors cluster; the fastest way to meet emerging brands and the people funding them.

    Anaheim Convention Center plaza and adjacent Anaheim Marriott / Hilton Anaheim lobbies and bars

    Informal after-hours meeting space

    The de facto evening hand-off point for Expo West — most post-show dinners, brand after-parties and supplier follow-ups happen within a few hundred metres of the halls.

    Budget

    Costs & budget

    Cost reference

    Official cost items and estimated ranges for exhibitors.

    visitor_ticket

    visitor · standard

    USD 150 / per person

    estimate

    hotel_night

    visitor · mid-range

    USD 190–290 / per room per night

    estimate

    hotel_night

    visitor · budget

    USD 120–190 / per room per night

    estimate

    per_diem

    visitor · standard

    USD 60–110 / per person per day

    estimate

    exhibitor_stand

    exhibitor · inline 10x10 ft

    USD 4000–7000 / per 10x10 ft inline booth (space only)

    estimate

    visa_fee

    visitor · B-1/B-2 visa

    USD 185 / per applicant

    official

    visa_fee

    visitor · ESTA (Visa Waiver Program)

    USD 40 / per applicant

    official

    Decision

    Visit, exhibit, or skip?

    Should you go?

    Pick the closest answer for each. Your recommendation updates live.

    QUESTION 1 OF 6

    What is your primary role?

    Decision matrix

    Compare participation options side by side to choose the best fit for your objectives.

    visit

    You want to benchmark innovation, shortlist suppliers and validate US natural-products demand without committing to floor space.

    Best for

    Retail and e-commerce buyers, brand founders, product developers, brokers, distributors and investors who need to see the full natural/organic/healthy-products landscape in one week.

    Min. budget

    $900.00

    Timeline

    3–6 months to secure a badge and a hotel in the resort district; add 2–4 months of lead time for B-1/B-2 visa processing for visa-required travellers.

    Risks

    Budget estimate from listing cost signals — confirm live rates.

    Badges are trade-qualified; non-industry and consumer attendance is restricted.

    March is peak Anaheim season, so hotel rates and availability worsen inside 60 days of the show.

    exhibit

    You have an export-ready or US-ready range, a follow-up sales team, and confirmed buyer meetings booked before you travel.

    Best for

    Consumer brands seeking US retail distribution, and international manufacturers, ingredient suppliers and co-packers testing the North American market.

    Min. budget

    $4,900.00

    Timeline

    6–12 months: space selection and contract, booth design/build, freight or ATA carnet, sample logistics, staffing rosters and pre-booked buyer meetings.

    Risks

    Budget estimate from listing cost signals — confirm live rates.

    A 10x10 space-only rate excludes booth build, drayage, electrical, insurance, samples and staffing — the true all-in cost is typically 3–5× the floor space fee.

    Retailer and distributor meetings are largely set before the show; without pre-booked appointments, exhibit ROI is limited.

    Sample-heavy booths face food-safety and waste rules at the Anaheim Convention Center.

    skip

    The travel budget is constrained, your product line does not fit the natural, organic or healthy-products channel, or you cannot act on leads within the following quarter.

    Best for

    Hobbyist or consumer-stage brands, non-industry visitors, and companies with no US or export sales plan in the next 12–18 months.

    Timeline

    Not applicable.

    Risks

    No major risks listed.

    Gallery

    Photos

    Dog show highlights at NATURAL PRODUCTS EXPO WEST 2027
    Dog show highlights at NATURAL PRODUCTS EXPO WEST 2027

    FAQs & glossary

    Answers

    Frequently asked

    Can anyone attend Expo West?
    Natural Products Expo is a trade only show and is not open to the general public. Individuals who cannot determine their direct, professional affiliation to the trade are not qualified to attend the show.
    How do I register?
    Registration for Expo West 2027 will open in the fall. Click here to get notified when registration opens.
    What is the cost to attend?
    The cost to attend depends on your category type. Stay tuned for 2027 registration pricing.
    How can I get discounted Disneyland Resort Tickets?
    Information for discounted Disneyland Resort tickets will be provided as we get closer to Expo West 2027.
    Can children attend the show?
    Yes. Children 15 years and younger are required to have a Children's Badge and must be under adult supervision at all times.

    Glossary

    1
    CPG
    Consumer Packaged Goods, products that are sold quickly at a relatively low cost.
    2
    Natural Products
    Products that are derived from natural sources and are minimally processed.
    3
    Organic
    Products that are grown without the use of synthetic fertilizers, pesticides, or genetically modified organisms.
    4
    Sustainability
    The ability to be maintained at a certain rate or level, often referring to environmental practices.
    5
    Trade Show
    An exhibition where businesses in a specific industry showcase their products and services.
    6
    Networking
    The action or process of interacting with others to exchange information and develop professional or social contacts.
    7
    Exhibitor
    A company or individual that displays products or services at a trade show.
    8
    Buyer
    A person or organization that purchases goods or services.

    Trust footer

    Sources

    5

    References

    1

    Publishers

    0

    Date checked

    1

    Natural Products Expo West

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